Founder's Circle Member Leslie Stanford - Making the decision to succeed - Train for Success - Facts About Herbalife
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U.S. Edition No. 150
Founder’s Circle
Member
UNIDOS
NORTEAMÉRICA
Leslie Stanford
Making the decision
to succeed
Train for Success
STS’s kick your business into high gear
Tae Ho Kim & Hyun Mo Koo
Our 6th Founder’s Circle members
what’s inside Q U A R T E R T W O 2 0 11
F E AT U R E S
12 LESLIE STANFORD
Overcoming obstacles to reach
the Founder’s Circle
16 WOW!
The happiest place in Asheville 6
18 SUCCESS TRAINING SEMINARS
Learn how to reach the top
20 WINNING EVENTS
Gear up for top sales!
22 WELCOME TO THE
FOUNDER’S CIRCLE
Meet our newest members:
Tae Ho Kim and Hyun Mo Koo
D E PA R T M E N T S
3 LETTER FROM MICHAEL O. JOHNSON,
CHAIRMAN AND CEO
4 QUICK BITES
6 WEIGHT LOSS
8 HERBALIFE MOMENTS
26 TECH TOOLS
RECOGNITION
27 CHAIRMAN’S CLUB
28 DIAMONDS
16
31 PRESIDENT’S TEAM
35 MILLIONAIRE TEAM
39 GLOBAL EXPANSION TEAM
40 LIFETIME ACHIEVERS
42 WORLD TEAM
18
2 m y h e r b a l i f e .c o m | T O D AY
get started Letter From the Chairman and CEO Dear Team Herbalife, With our outstanding nutrition products and unrivaled business opportunity, we know we have something special and long-lasting at Herbalife. The recent announcement of our 2010 earnings, the opening of our 75th country and the addition of two new Founder’s Circle members are all indications of our incredible momentum in the Herbalife Decade. Let’s start with the numbers: We achieved record retail sales of $4.3 billion in 2010, record Volume Points of 3.2 billion, record net sales of $2.7 billion, record sales leader retention of 48.9 percent (up from 43 percent last year and 27 percent in 2002) and double-digit improvement in Supervisor ordering activity. We’ve gone wider and deeper by updating the Company’s infrastructure in the country of Georgia, which is now our 75th market. An initial line of inner nutrition products are available, including Formula 1 Nutritional Shake Mix in five flavors, Herbal Aloe Concentrate and Herbal Tea Concentrate. Our growth is creating more opportunities than ever before for our Distributors. Tae Ho Kim and Hyun Mo Koo from Korea became our sixth Founder’s Circle Distributorship in December, which means that this prestigious group has doubled in size in 2010. Just a few weeks later, 2010 HFF Humanitarian Award recipient Leslie Stanford became our seventh Founder’s Circle member. We are delighted to welcome these two Distributorships to our Founder’s Circle. With each New Year we expand into new markets, we launch world- class products, we sponsor sports teams that elevate our brand and we open more Herbalife Family Foundation Casa Herbalife programs. We are continuing to follow our vision of changing people’s lives. M i c h a e l O. J o h n s o n
QUICK BITES
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Styles ! increase your knowledge of
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Work hard and look sharp with the you can speak confidentially with
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and accessories that are taking make your business grow. It’s
“Use, Wear, Talk” to the next level. that simple! Get knowledge and
For more information, visit education straight from the
HerbalifeApparel.com today! source, share it with your
customers, and
start furthering
your success.
Visit today!
Reach out to new
On March 20 in Los Angeles, Founder’s
Circle members Tae Ho Kim and Hyun Mo
Koo hosted a Special Premium Herbalife
Opportunity Meeting (HOM) to reach out
to an untapped market: the U.S. Korean
population. This new event category can help
build your Herbalife business when selling
the products and offering the business
opportunity to the U.S. Korean market.
For more information, visit
HerbalifeEvents.com today!
Don’t forget
Digestion is one of the most important functions of your body. It affects every aspect of your health, from your
energy levels to the look and feel of your skin. That’s why it’s important to make sure your digestive system is
operating as efficiently as possible. Here are a few great suggestions for optimal digestive health.
• Get enough fiber. The average American consumes only 14 grams daily, instead of the recommended
25 to 35 grams.
• Drink plenty of water. This helps keep your digestive system – all of your systems, really! – running properly.
• Eat smaller meals. They create less stress on your system than larger meals.
• Chew your food well. This makes digestion easier.
• Get moving. Exercise boosts your health in all arenas, including digestion.
For more information, visit MyHerbalife.com today!
4 m y h e r b a l i f e .c o m | T O D AY
to incorporate Active World Team into
your business plan:
1. First-time Active World Team qualifiers earn prize money. On average,
Herbalife pays out $3 million per year to non-TAB qualifiers, out of which,
$2 million go to new Supervisors.
2. Active World Team qualifiers retention rate is 87 percent while the
worldwide retention rate is 47 percent.
3. Active World Team qualifiers are 10 times more likely to continuing
moving up in the Marketing Plan.
4. The promotion allows Supervisors to build and grow Royalty checks.
5. Active World Team is intended to complement the Marketing Plan.
6. Reaching the Active World Team tends to be a launching pad for reaching
the Global Expansion Team.
7. New Active World Team members tend to qualify for special promotions within
events such as parties, galas and training sessions.
For more information, visit MyHerbalife.com today!
Social
Media
Best practices to keep in mind
Follow these guidelines to ensure your Don’ts:
(and Herbalife’s!) social media success. • Don’t send unsolicited sales pitches.
• Don’t use slang, curse words or other potentially
Do’s: offensive language.
• Remember you’re speaking for yourself, not Herbalife. • Don’t forget that you can be held personally responsible
• Be transparent. for comments that a court may deem to be defamatory,
• Follow good social media etiquette: It’s about building obscene, proprietary or libelous.
relationships, not selling. • Don’t get involved in controversies and/or arguments.
• Remember that Herbalife ® products are not intended to • Don’t respond to any negative comments or accusations
diagnose, treat, cure, or prevent any disease. concerning Herbalife. Contact the corporate communications
• Let your network build slowly and naturally. department; they will decide the best way to respond.
• Use links to the official Herbalife sites, so that your • Don’t scan any part of any corporate publication for posting
contacts can easily connect to the most accurate and on social media sites, unless Herbalife has granted you
up-to-date Herbalife information. express permission to do so.
• Take responsibility for what you say. • Don’t use unapproved text or images with Herbalife ® products.
• Protect your good reputation, and that of Herbalife. • Don’t claim the products have any medical, therapeutic or
• Always communicate in a positive way. curative properties.
• Remember: YOU ARE THE BRAND. • Don’t forget: YOU ARE THE BRAND.
For more information, visit MyHerbalife.com today!
m y h e r b a l i f e .c o m | T O D AY 5
WEIGHT LOSS
Jackie R. Dwayne D.
Before: 278 pounds
After: 174 pounds 104Pounds
Before: 227 pounds
After: 185 pounds 42
Pounds
Lost Lost
“I joined a local Weight Loss Challenge and “Before I started using the products, I was
started using Herbalife® products. Having a overweight and had no energy. But now,
coach and mentors, along with the products, I can’t believe how great I feel. I just turned
is truly amazing!”* 60, but I feel like I’m in my 40s!”*
*An extensive questionnaire generated responses from more than 200 U.S. Herbalife Independent Distributors about their weight-loss programs
6 m y h e r b a l i f e .c o m | T O D AY and results. They reported weight loss ranging from 4 pounds to 167 pounds and a reduced body mass index (BMI) of 1.5 points to 24.1 points,
suggesting that consumption of Herbalife ® products is associated with weight loss and improvement in BMI in those ranges.
Michele W. Matthew G.
Before: 228 pounds
After: 155 pounds 73
Pounds
Before: 240 pounds
After: 220 pounds 20
Pounds
Lost Lost
“Within a few days of using Herbalife® products, “I am thrilled about how Herbalife® products
I could feel the difference. I now have more have worked for me. I even competed in
energy and no longer sit around on the couch. my first triathlon! The products are super
Now, I am self-confident about the way I look.”* easy to use and taste delicious.”*
*An extensive questionnaire generated responses from more than 200 U.S. Herbalife Independent Distributors about their weight-loss programs and
results. They reported weight loss ranging from 4 pounds to 167 pounds and a reduced body mass index (BMI) of 1.5 points to 24.1 points, suggesting m y h e r b a l i f e .c o m | T O D AY 7
that consumption of Herbalife ® products is associated with weight loss and improvement in BMI in those ranges.
HERBALIFE MOMENTS Future President’s Team Retreat 2010 8 m y h e r b a l i f e .c o m | T O D AY
January Spectaculars 2011
m y h e r b a l i f e .c o m | T O D AY 9
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the
Succeed
Decision to
Hard work, gratitude and humor brought Founder’s Circle member
Leslie Stanford everything she could ever want.
Leslie Stanford was a dental hygienist when she moved “I wasn’t used to sales, so I would give somebody my best
from her native Calgar y to Los Angeles, to be with her pitch and when they said no, I took it personally,” says
fiancé. She got a condo right on the beach, furnished Leslie. “It was hard for me to overcome rejection.”
it, and then the relationship fell apar t. With major bills
due in t wo weeks, Leslie answered an ad about an Leslie’s second biggest challenge was learning
Herbalife Independent business oppor tunity that was how to employ herself.
growing quickly. She attended an HOM, worked hard to
sell the products, and two weeks later, had the money “Since I didn’t have a boss and I didn’t have to punch
she needed to remain af loat. Years ( and one lovely a time clock, it was really easy to not work all day. And
family) later, this inspirational leader is a member of you can be working all day and not be doing work that
the prestigious Founder’s Circle. directly grows the business. So learning how to spend
your time doing the things that directly grow your business
As one would expe ct, Le slie did not get to the is key,” she says. “Staying away from distractions, which
F o u n d e r ’s C i r c l e w i t h o u t h e r s h a r e of c h a l l e n g e s. is any thing that keeps you from doing your Business
For he r, one of the most nota ble c ha lle nge s at the Methods, is really a difficult thing for most people to do.
be ginning was ha ndling re je ction. And it was for me.”
12 m y h e r b a l i f e .c o m | T O D AYm y h e r b a l i f e .c o m | T O D AY 13
These days, Leslie is in a position to offer
advice to those Distributors who are
eager for success.
“Be the product user that you want all your clients
to be. Whenever we sell products to a client, could keep going. And I read this
we want them to stick with it, be consistent, get quote in a book on leadership:
results, and then use the products for the rest of A legacy is created only when a
their lives. And we want them to use everything. person puts his organization in a
So, imagine the best possible client ever, and that’s place to do great things without him.
the client that we need to be. The same thing goes And that was another big turning point for
with Distributors. Be the Distributor that you want your me. I realized that Mark’s mission had become
Distributors to duplicate. Think of the best Distributor you our mission. He was never selfish with his leadership; he
could ever possibly sponsor. That person would be retailing had us do the trainings and taught us how to do everything.
and recruiting massively, going to all the trainings, qualifying He left this organization in a place to do great things without
for everything, and then duplicating over and over and over him. So not only did we survive, we thrived.”
again. That’s what we need to do,” she says.
People often ask Leslie why she continues
Also crucial to success, Leslie believes, working so hard, traveling so much,
are humor and gratitude. and attending so many events.
“I tr y to see the humor in almost ever y thing – because “I find that so much of my sense of purpose comes from
life’s too short. I love to laugh, I love to be happy, and if I’m hearing the stories of people in our business that succeed
having a bad day, I catch myself and think about, number against all odds,” Leslie says. “Their stories inspire me.
one: living in gratitude all the time; and then number two, I love and appreciate the Distributors worldwide who work
seeing the humor in things. We have so much to be thankful so hard every day to fulfill Mark’s mission, and all the people
for, and I think about that when I wake up ever y morning that work at the Company who support our efforts. We’re
and when I go to bed at night.” partners in this endeavor. Our Chairman and CEO, Michael
O. Johnson, has really taken our mission to heart and I love
She credits much of her success, as well, that he walks the walk, and I’m just so thankful that he’s
to what she learned from Mark Hughes. come into the Herbalife family. Jim Rohn said that each
of us needs all of us. If we want to change the nutritional
“He showed us how to be leaders. When he passed away, habits of the world one person at a time, that is going to
I remember being worried and trying to figure out how we take all of us ! ”*
14 m y h e r b a l i f e .c o m | T O D AY *Incomes applicable to the individuals (or examples) depicted and not average. For average financial performance data,
see the Statement of Average Gross Compensation of U.S. Supervisors at Herbalife.com and MyHerbalife.com.Start your qualification for the perfect
North American 2011
PROMOTION
Qualification Period Promotion Rules
November 2010 - December 2011 Volume Months • Qualification is open to all Fully Qualified Supervisors.
(Checks paid December 15, 2010 - January 15, 2012)
• Qualifications are based on the achievements of the
Qualifications individual Distributorship.
Open to all Fully Qualified Supervisors who achieve • Qualifiers must be in good standing with
the following within 10 consecutive months during the the Company.
qualification period:
• Qualification may be confirmed or denied at the sole
• 95,000
Total Volume Points or more and absolute discretion of Herbalife.
-OR- • Passports, visas, proof of citizenship, expiration date
• 85,000 Total Volume Points AND of passport and all other travel documents, required
10,000 Royalty Points or more for the vacation reward are the sole responsibility of
the qualified Distributor and not Herbalife.
-OR-
• Qualifying Supervisor Volume cannot be counted.
• 75,000
Total Volume Points AND 40,000
Only Volume placed as a Fully Qualified Supervisor
Royalty Points or more
can be counted.
-OR-
• Should any of the Volume required to qualify for the
• 65,000
Total Volume Points AND 100,000 vacation promotion result in a repurchase of products
Royalty Points or more by Herbalife, Herbalife will deduct the cost of the
vacation from the repurchase amount.
AND
• Personally qualify for Active World Team in 2011 • Distributors are solely responsible for any and all
taxes associated with the vacation.
AND
• Qualify one (1) of your non-TAB Team • All Distributors must attend the vacation to claim
Supervisors to Active World Team in 2011. the rewards.
The first non-TAB Active World Team, three
lines deep, count toward the qualification. • The 2011 Vacations Promotions will be
redeemed in 2012.
5•STAR Qualifications
Vacation Qualifiers who have five (5) first-line
Upgrade your vacation non-TAB Team Supervisors qualify to Active
World Team in 2011.
Start your qualification today for the vacation of a lifetime! m y h e r b a l i f e .c o m | T O D AY 15The happiest
went to him and I said, ‘Okay, honey, I’m
going to this event. I’d love for you to go
with me, but if you’re not going to go I’m
place in Asheville going anyway. I’ll take somebody else,
and it will be weird because we only have
one hotel room, but…’ He was not happy,
but he went.”
Mike Kirkpatrick was used to his wife, a Nutrition Club, and Mike was dead set
Tara, coming up with ideas to make them against the idea. At the event, Mike had the opportunity to
successful. So when she came back from ask the speakers what it would take for
“He believed in the products, he just the business not to work.
her tour of duty overseas, having lost
didn’t believe in the business until we
weight with Herbalife® products, he was
went to a Leadership Development “They told him, ‘It doesn’t work for people
impressed enough to start taking them
Weekend in San Antonio, in January of that don’t work.’ He knows my work ethic.
himself. He lost 35 pounds and was able to
2010,” says Tara, who had just started He knew that we would be really good
improve his overall health.
her Herbalife business in their hometown at this. By the end of the day, he said to
But much to Tara’s chagrin, he was of Asheville, North Carolina, the month me, ‘Okay, honey, we’re going to open a
absolutely not interested in Herbalife as prior. “I was going to go anyway; that’s Nutrition Club by the end of March.’ It still
a business. She was dreaming of starting my personality. I bought two tickets and I gives me goose bumps.”
16 m y h e r b a l i f e .c o m | T O D AY“The third thing would be not to give up.
While Mike continues to hold down a full-
Figure out what it is that you want before
time job, Tara devotes many of her waking
you open a Nutrition Club. You’ve got to
hours working to ensure the Club’s success.
have that clear vision and a clear goal.
“When I open, I’m usually there at about Because it’s not easy and there are going to
4:30 in the morning, because that’s my come days when you’re like oh man, did I
only time to really get things done, and then do the right thing? And if you’ve got a super
I don’t get home until 7:30 or 8 at night, clear vision of where you’re going, it makes
and then we deal with our Distributors who those days easy,” says Tara.
aren’t in the Club and don’t necessarily live
That vision is what will make the Kirkpat-
here,” Tara says. “So it’s the hardest I’ve
rick’s next challenge much easier than it
Less than a year later, the Nutrition Club, ever worked, but it’s the most fun I’ve ever
might otherwise be: By the time this story
WOW – named for the response almost had, and it doesn’t feel like work.”
goes to press, Tara will have been deployed
everyone has to the products, their results, The secret, says Tara, is threefold. for another three months.
the Club, and its members – is known as
“First, have a really good team estab- “Yes, it’s a little bit scary,” admits Tara. “I’m
“The Happiest Place in Asheville.”
lished. Build the business and have a leaving a business, and my husband has
“What makes it easy for us is that we have supportive team because honestly it is our our family and his full-time job, but I have
great stories,” says Mike. “Tara lost 55 team, our team is what makes it. no doubt that my team is going to rock it.
pounds; I lost 35 pounds. We’ve got a Next, it’s got to be from the heart,” she And that’s what the business is about. Our
picture of Tara [on display in the Club] and says. “Every time one of our Distributors is Royalty check can continue to grow, and
people come in and say, ‘Who’s that?’ And in the Club, it is about helping our clients. in what other business can you leave after
I say, ‘That’s my wife, over there!’ Most It’s not about putting money in our pockets. less than a year and still get paid? Mike and
people think it’s somebody in a magazine or All that comes, but that’s not why we do I have talked about this; when I come back
something – you know, these people aren’t it. You come in there and you notice: Our from this deployment, it’ll prove why we
real, they don’t exist – and we prove to Distributors are super happy. You notice it went into this business.*†
them every day that yeah, these people do when you call and they answer the phone.”
exist. They’re amongst you.”
* Incomes applicable to the individuals (or examples) depicted and not average. For average financial performance data,
see the Statement of Average Gross Compensation of U.S. Supervisors at Herbalife.com and MyHerbalife.com.
†
An extensive questionnaire generated responses from more than 200 U.S. Herbalife Independent Distributors about their weight-loss programs
and results. They reported weight loss ranging from 4 pounds to 167 pounds and a reduced body mass index (BMI) of 1.5 points to 24.1 points, m y h e r b a l i f e .c o m | T O D AY 17
suggesting that consumption of Herbalife® products is associated with weight loss and improvement in BMI in those ranges.If you’re wondering how to boost your Herbalife business, According to Mark, timing is everything. “This third wave has
but you’ve yet to attend a Success Training Seminar (STS), started in 2010, and I want to give you some statistics just
now’s the time! These crucial events provide you with the to validate what’s happening in North America right now,”
skills you need to take it to the next level. After all, with the says Mark. “In 2009, we only had 15 STS’s and about 7,500
right training, anything is possible, especially when it comes to attendees. And what we did, we built up to about 45 STS’s,
setting new records, like being the first region ever to reach a and had 28,588 people in attendance.”
billion dollars in sales!
“The new goal for this year is 100,000 people attending the
That’s why the STS’s are the key to help make your business STS’s, and we’re going to pull that off!” affirms Mark. This is
grow, and to helping others achieve success. “STS’s are an exponential growth that will make North America the first
enough to make a new person say, ‘I want to be part of this. region to achieve its goal and establish a new world record!
I can do this!’” says Mark Matika, Executive President’s
Team 15K member, who has been an Herbalife Independent Why do the STS’s work so well?
Distributor for more than 29 years. “In an STS, people can feel the soul of Herbalife,” says Sergio
de la Cruz, Millionaire Team member, and one of Tampa’s STS
“In 1982 we had the Supervisor’s Schools; they were monthly coordinators. “In these events, Distributors and prospects alike
trainings like the STS’s,” he says. “That’s when the first wave learn and reinforce the basic concepts to grow their business.”
[of growth] happened. Then the second wave came in the
’90s, and my income almost tripled. It was phenomenal. And Since its first collective STS, in which local leaders joined
now, we are in the beginning of the third wave of Herbalife, so forces to create one big event, Tampa’s Volume has grown
all of you out there: You are in the right place at the right time!” 54 percent. “Keep in mind that an STS is a team effort, so get
18 m y h e r b a l i f e .c o m | T O D AYHow can
you build
an STS?
• Get connected to your
local Herbalife support
system by asking your upline
or reviewing the monthly training
involved with your local support system. If you work to make schedule at MyHerbalife.com. You will find all
your support system grow, your support system will work to the information you need to contact other Distributors and
attend to their meetings.
make you grow,” Sergio adds.
• If you don’t have an STS locally, go to the one nearest you.
Visit the Herbalife Event Calendar at HerbalifeEvents.com
But what if there’s no STS in your city? to find the most convenient dates and locations for you.
Then you have a tremendous opportunity. “The way this • Talk to the STS’s coordinators and get involved with the
works is you’ve got to start somewhere,” says Mark. “A lot event organization. Take some ownership and learn the
of people start in their home, they get a little group together, logistics until you can bring the knowledge back to your
area to start your own.
and before you know it, they have an Herbalife Opportunity
• Once you’ve coordinated and set up the next STS in your
Meeting, which works up to a QuickStart, until they finally
city, establish a goal of attendance, and split the tasks
get an STS.” among your team.
• Finally, promote your event and invite as many people as
If you don’t have an STS locally, Mark recommends going to you can!
the one nearest you and learning from it, so you can start your
Also listen to these informative calls:
own. “Don’t panic and worry that ‘there’s not enough people
STS Catch the Wave Dates:
in my town; I want to be in a big city’. You can be in a town of Momentum Calls 05/09/2011
10,000 people and get a few President’s Team members right (6:30 p.m. PST) 06/06/2011
Participants: 866-903-5314 07/11/2011
in that town, so you are perfect, exactly where you are, as
International: 706-634-5671 08/08/2011
long as you work with integrity.” 09/06/2011
11/07/2011
12/12/2011
For more helpful resources, visit MyHerbalife.com.
m y h e r b a l i f e .c o m | T O D AY 19Herbalife sports are on fire! And you can build on that momentum
by setting up your sales for a record-breaking year! Here’s how:
Score Winning Points With These Exciting Events!
Amgen Tour of California Indianapolis 500
May 15–22 • 2011 May 27–30 • 2011
Celebrate with the champions at the largest cycling event in How about showcasing your brand in front of 250,000 people?
North America! If you’re local, bring your downline and all of Or, in 213 countries, with a television audience that reached 292
your sports-loving prospects, and enjoy Herbalife’s prominent million households in 2010? Talk about driving your sales! Watch
role at the race. Plus, get a free special-edition Herbalife Tour of Herbalife-sponsored IndyCar drivers Townsend Bell and E.J.
California T-shirt!† Viso speed through the competition of a lifetime.
*To contact the U.S. Sponsorship and Alliance Department, call 310-203-7718
(English), 310-258-7189 (Spanish) or email sponsoredevents@herbalife.com.
†
Available to all attending Distributors with Herbalife ID – only while supplies last!
20 m y h e r b a l i f e .c o m | T O D AY• When an event is happening in a city near • Show your prospects and downline the
you, ask the U.S. Sponsorship Department* BIG PICTURE. Buy tickets at a discount
for sampling opportunities. and attend the games with them. You can
also use the tickets as raffle prizes or to
• If you can’t get to the event, organize reward loyal customers.
meetings and invite your customers,
prospects and downline to watch the games. • Enjoy a one-of-a-kind team-building
opportunity with your organization outside
• Use the events qualifications to the typical meeting environment.
boost your organization’s team spirit.
Create internal promotions and • Root for our athletes and shout “Go Team
get everyone involved. Herbalife!” with the passion that sets your
company apart!
LA Galaxy Rally 2011 FC Barcelona Tour
May–August • 2011 July–August • 2011
The LA Galaxy Rally has helped hundreds of new Distributors For the very first time since becoming Herbalife sponsored,
attend Major League Soccer games and see for themselves Leo Messi and FC Barcelona are scheduled to visit North
what Herbalife’s Big Picture is all about. America to play three exhibition games. Don’t miss out on this
unique opportunity to showcase your business and the company
This is a winning shot! Mingle with LA Galaxy players and you are most proud of!
coaches, use it as a team-building event and create your own
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Whether you sample, attend or create
June 18 – Denver, CO August 20 – Los Angeles, CA
June 25 – San Jose, CA August 28 – New York, NY
your own promotions, you come out
a winner! Visit MyHerbalife.com for
more information.22 m y h e r b a l i f e .c o m | T O D AY
CONGRATULATIONS
FIRST DISTRIBUTORS FROM KOREA TO
ACHIEVE FOUNDER’S CIRCLE
Tae Ho and Hyun Mo owned a small farm in the countryside, where they raised cows. Their
life was adequate until Korea suffered a nationwide dairy-industry crisis, forcing Tae Ho out of
business. Having rising bills and growing debt, both Tae Ho and Hyun Mo were in desperate need
of help. Tae Ho found a job as a salesman of medical supplies for cattle and Hyun Mo started
working as a social worker. They worked hard but their debt seemed to only multiply.
In 1991, Hyun Mo was introduced to Herbalife by a close friend and decided to try the products in
hopes of regaining her overall health. In a couple of months, Tae Ho lost some weight and Hyun Mo
felt healthier than ever.† Just a year later, they decided to attend an Extravaganza in Los Angeles
and to learn more about the vision of Herbalife. They wanted to start their Herbalife business
opportunity immediately – a testament to their faith and passion in Herbalife. Their dedication and
hard work paid off, with this ambitious couple qualifying for President’s Team in just 13 months.
†
An extensive questionnaire generated responses from more than 200 U.S. Herbalife Independent Distributors about their weight-loss programs
and results. They reported weight loss ranging from 4 pounds to 167 pounds and a reduced body mass index (BMI) of 1.5 points to 24.1 points,
suggesting that consumption of Herbalife® products is associated with weight loss and improvement in BMI in those ranges.In 1996, after Herbalife officially opened in Korea, they returned home and expanded
their business. Tae Ho and Hyun Mo quickly became influential Independent Distributors
in Korea. They understood the difference between the two cultures and built an
organization that best suited Korea. Their new, integrated system was a monumental
success – they qualified for Chairman’s Club in 1999. Now, they have reached the
highest honor an Herbalife Independent Distributor can achieve: Founder’s Circle, the
very first in the history of Herbalife in Korea. “Our last and 10th diamond was special
to us,” says Hyun Mo. “It came from our eldest daughter Grace and our son-in-law
Alex. It is simply the best gift any parent can receive.”
Tae Ho and Hyun Mo expressed their extreme gratitude toward Herbalife’s founder
and first Distributor Mark Hughes (1956–2000), motivational speaker and business
philosopher Jim Rohn (1930–2009) and Chairman and CEO Michael O. Johnson
for their health and vision. “In 1998, I had an opportunity to talk to Mark Hughes in
Hong Kong,” says Tae Ho. “I asked him, ‘How can I overcome my challenges?’ And
he simply said, ‘Work twice as hard.’ Those simple words have brought us to where
we are today.”*†
Tips for Success
• Attend events and training programs, and learn
about the vision of Herbalife.
• To grow an international business, you must
understand other cultures.
s Mark Hughes said, “work twice as hard” to
• A
overcome challenges.
* Incomes applicable to the individuals (or examples) depicted and not average. For average financial performance data,
see the Statement of Average Gross Compensation of U.S. Supervisors at Herbalife.com and MyHerbalife.com.
†
An extensive questionnaire generated responses from more than 200 U.S. Herbalife Independent Distributors about their weight-loss programs
and results. They reported weight loss ranging from 4 pounds to 167 pounds and a reduced body mass index (BMI) of 1.5 points to 24.1 points,
suggesting that consumption of Herbalife® products is associated with weight loss and improvement in BMI in those ranges.
24 m y h e r b a l i f e .c o m | T O D AY“I have lost a total of 10 lbs
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Prolessa™ Duo powder as directed for a period of 8 weeks. Weight loss claims above result from regular consumption of Herbalife ® meal replacement products and the Prolessa™ Duo powder,
together with healthful eating habits and exercise.
* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
m y h e r b a l i f e .c o m | T O D AY 25TECH TOOLS
GET READY TO FIRE UP YOUR
90 DAY
PLAN
Now Herbalife’s year-round
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kick your agenda, and your
business, into high gear.
NEW LOOK. EASY TO USE. INCLUDES ALL 2011 TRAINING
• Highlights upcoming and current events. TOUR DATES!
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et specialized information, strategies for reaching
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ead your business and downline with a
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Visit HerbalifeEvents.com!
26 m y h e r b a l i f e .c o m | T O D AYCHAIRMAN’s CLUB
NEW CHAIRMAN’S CLUB MEMBER
Congratulations to Stephan Gratziani
S te p h a n P. G rat z i a n i m ove d f ro m his business into 50 countries development elements that can help
Oregon to France when he was 19, with ( ye s, 50 ! ) . Pl a n n i n g a n d p e r s o n a l people to become successful,” he
aspirations to turn a passion for cycling development, he says, have much to says. “It gives you a chance to go
into a profession. Two years in, he do with his success. deeper and talk about some things
became disenchanted with the sport, that people probably wouldn’t hear at
but wanted to remain in France. “Make sure you have a plan that’s an Extravaganza, for example.
going to produce results. It’s not that
“I needed a way to make money,” complicated : If you have someone “ Yo u’ve g ot to f i l te r th ro u g h th e
says Stephan. “So, after looking for who’s commit te d to growing, a nd personal development stuff that’s out
a job for a few months, I answered an you’re commit ted to helping them, there. Some of it doesn’t work that
ad in the paper, went to an Herbalife then you will have results over time. well, but there’s a lot of it that’s good
Opportunity Meeting ( HOM ) in Paris Because of the way our business is, we stuff. Normally, whatever is stopping
and that’s where I saw the business always have the opportunity to take on someone from moving forward in life
opportunity. Right away, I knew it was the next challenge, which then gives is the thing that needs to be worked
the right path for me.” us the option of growing to meet that on first – whether it’s their organization
challenge or letting the challenge win,” skills, their time management, their
Having started with Herbalife at a young he says. “That’s why the Marketing Plan relationships or their discipline. The
age, Stephan says that all the mentoring is such a magical thing; ever y time interesting thing is that as soon as you
he received from Mark Hughes you get somewhere, you have to learn star t working on something, there’s
(1956 –2000 ), from Jim Rohn (1930 – certain skills and disciplines, and all of a almost always something else that
2009 ), and from other leaders, truly sudden there’s the next step, which will shows up, needing to be worked on,”
helped to shape his personality and require a couple of new disciplines.” says Stephan.
his philosophy.
Stephan tries as much as he can to Founder’s Circle being his next goal,
“It’s part of who I am,” he says. “I feel he lp his dow nline und e r sta nd the Stephan nevertheless feels incredibly
like I grew up in Herbalife.” importance of personal development. lucky to be where he is. “Those of us
who are involved with Herbalife have
No surprise, then, that Stephan is “I think organizational trainings are to be some of the most blessed people
He r balife’s newe st me mbe r of the impor tant, because they allow you in the world,” Stephan says.*
C h a i r m a n’s C l u b a n d h a s t a k e n to g o i n to s o m e o f t h e p e r s o n a l
* Incomes applicable to the individuals (or examples) depicted and not average. For average financial performance data,
see the Statement of Average Gross Compensation of U.S. Supervisors at Herbalife.com and MyHerbalife.com. m y h e r b a l i f e .c o m | T O D AY 27diamonds
Q U A L I F I E D J U LY 2 0 10
DON & DEANNA Williamson
I N T E R N AT I O N A L E X E C U T I V E P R E S I D E N T ’ S T E A M
Deanna Williamson has always had a good family life, shared with her husband Don and their 10 beautiful
children. “We have also been blessed with 64 wonderful grandchildren and 28 great-grandchildren – and
they all enjoy the benefits of good nutrition,” says Deanna. “Today, we feel extremely blessed to have good
health, a wonderful family and the opportunity to help others every day,” says Deanna. “It is so exciting to
have your husband and seven of your children as Herbalife Independent Distributors,” says Deanna. “We
are excited for our third diamond, our daughter Lorrie, featured with us in our photo. We thank God and
Mark Hughes for Herbalife...daily.”*
QUALIFIED NOVEMBER 2010
Ron & Carol Rosenau
SENIOR EXECUTIVE PRESIDENT’S TEAM
Ron Rosenau was a stockbroker and financial advisor carr ying a lot of tension and stress. His
dissatisfaction with his job prompted him to answer an ad about the Herbalife business opportunity.
“I had great results with the products and decided to work the business full time,” Ron says. Then,
at an Herbalife Opportunity Meeting, he met his future wife Carol, a landscape architect. She and
Ron joined forces to take Herbalife around the world. “Now we can do what we want, when we
want,” says the couple.*
*Incomes applicable to the individuals (or examples) depicted and not average. For average financial performance data,
28 m y h e r b a l i f e .c o m | T O D AY see the Statement of Average Gross Compensation of U.S. Supervisors at Herbalife.com and MyHerbalife.com.diamonds
QUALIFIED DECEMBER 2010
Jimmy & Soo Kyung Chung
EXECUTIVE PRESIDENT’S TEAM
Jimmy Chung’s family immigrated to the United States when he was a child. After graduating from college,
Jimmy built his own very successful insurance brokerage business. Unfortunately, the stress and long hours
wore him down. Then, after using Herbalife ® products, he and his wife Soo Kyung became ardent Herbalife
promoters as Independent Distributors. When Jimmy learned that Herbalife’s newest country opening was
Korea, he and Soo Kyung returned to Seoul. Eventually, their hard work paid off. Today, Jimmy and Soo
Kyung enjoy a lucrative income and have a thriving business both in the United States and Korea.*
Q UA L I F I E D M AY 2 0 10
Tamara Geitzenauer
EXECUTIVE PRESIDENT’S TEAM
Tamara Geitzenauer used to juggle her roles as wife, mother of four daughters, physical education teacher
and varsity coach. Then her friend Tina Oliver, Active World Team member, introduced her to Herbalife.
“I started the program, lost weight and felt more energized,” she recalls. Soon after, she signed up as an
Independent Distributor. And today she gathers up to 20 participants in Weight Loss Challenges. “I get
this awesome feeling when someone says: ‘Thank you for giving me my life back!’” says Tamara.*†
* Incomes applicable to the individuals (or examples) depicted and not average. For average financial performance data,
see the Statement of Average Gross Compensation of U.S. Supervisors at Herbalife.com and MyHerbalife.com.
†
An extensive questionnaire generated responses from more than 200 U.S. Herbalife Independent Distributors about their weight-loss programs
and results. They reported weight loss ranging from 4 pounds to 167 pounds and a reduced body mass index (BMI) of 1.5 points to 24.1 points, m y h e r b a l i f e .c o m | T O D AY 29
suggesting that consumption of Herbalife® products is associated with weight loss and improvement in BMI in those ranges.diamonds
QUALIFIED NOVEMBER 2010
Phil & Sharri Keogh
EXECUTIVE PRESIDENT’S TEAM
Phil and Sharri Keogh ran their own logistics business. “But our debt kept growing, so Sharri took a
part-time job driving a school bus,” Phil recalls. Then the couple discovered Herbalife. “We were so
impressed,” explains Phil, “that we decided to make it work – no matter what.” Together, they focused
on a simple plan: to have one to two new customers per week and six to eight new Distributors per
month. With hard work and dedication, Phil and Sharri qualified for Millionaire Team and President’s
Team. “Today our schedule revolves around our children,” Phil says.*
QUALIFIED JUNE 2010
Amber & Jason Wick
EXECUTIVE PRESIDENT’S TEAM
Amber and Jason Wick used to work 70 hours a week as engineers, and rarely saw each other. They
wanted more quality time – and the freedom to travel. Then a friend introduced them to Herbalife. They
got such great results with the products that they decided to become Independent Distributors. To
move up the Marketing Plan, they attended every event and qualified for every promotion. Now they’ve
replaced two engineering salaries with the income from our Herbalife business. “We work this business
full time together,” Amber says. “Thanks so much, Herbalife!”*
*Incomes applicable to the individuals (or examples) depicted and not average. For average financial performance data,
30 m y h e r b a l i f e .c o m | T O D AY see the Statement of Average Gross Compensation of U.S. Supervisors at Herbalife.com and MyHerbalife.com.PRESIDENT’S TEAM
QUALIFIED JANUARY 2 0 11
“The journey has
been absolutely
amazing.”
Mark & Jill Addy
Mark and Jill Addy were working long nd they use many of the products,
A
hours in sales and consulting and such as the Core Products and Energy
making good salaries. However, they & Fitness products. The first products
had a lot of stress and ultimately had Jill started with were Ready Herbal
lost the inspiration to continue in their Aloe and Florafiber as she had had
jobs. They wanted more control over some digestive concerns. Now the
their time and a way to work together couple is in great shape, and they
and still have a good income, perhaps aim to stay that way, adds Mark, “to
in the wellness industry. represent the brand and inspire others
to do the same.”
They learned about Herbalife from a
friend, Andrew Coltman, an Herbalife Mark and Jill say their live s have
Independent Distributor, and soon completely transformed. “Now we
b e c a m e D i s tr i b u to r s th e m s e l ve s. have time to do the things we love
Success followed as they built their and be great parents to our daughter
client base and team through their Ava. Our greatest satisfaction comes
Circle of Influence. With the usage of from helping new clients start on the
Herbalife Opportunity Meetings three products and new Distributors join the
times a week, Wellness Evaluations team and achieve their dreams.”*
and Nutrition Clubs, they qualified for
President’s Team.
* Incomes applicable to the individuals (or examples) depicted and not average. For average financial performance data,
see the Statement of Average Gross Compensation of U.S. Supervisors at Herbalife.com and MyHerbalife.com. m y h e r b a l i f e .c o m | T O D AY 31PRESIDENT’S TEAM
QUALIFIED NOVEMBER 2 010
Danielle & Graeme Edwards
Danielle and Graeme Edwards were year of college and waitressing full time.
introduced to Herbalife ® products in The Edwards were struggling to make
“We’re so grateful for January 2007 through a Nutrition Club. ends meet. “We could barely afford the
Mark Hughes’ vision, Graeme lost 25 pounds initially and a membership fee at the Nutrition Club
total of 48 pounds altogether. Danielle we attended!” they say. This was not
Jim Rohn’s daily lost 20 pounds and dropped six dress the lifestyle they had imagined, nor did
words of wisdom, sizes. Both felt incredible. And shortly they want it for the future.
after their product results, Graeme got
the strength of our interested in the business opportunity. In May 2007, the day after Danielle
mentors and our graduated from college, they opened
G rae m e wa s a c o ll e g e g rad u ate, up a Nutrition Club out of their double-
incredible team!” working construction, and Danielle was wide trailer. After attending the Dallas
a full-time student, finishing up her last Extravaganza in July, Danielle and
Graeme decided to move to a new
city, where they knew no one, and
open up a Nutrition Club in a non-
residential location. “Three years after
opening our Club, we have the lifestyle
that we always dreamed of,” they say.
“Through hard work, perseverance
and consistency, we qualif ied for
President’s Team. We’re so grateful for
Mark Hughes’ vision, Jim Rohn’s daily
words of wisdom, the strength of our
mentors and our incredible team! We’re
excited about the years to come!”*†
*Incomes applicable to the individuals (or examples) depicted and not average. For average financial performance data,
see the Statement of Average Gross Compensation of U.S. Supervisors at Herbalife.com and MyHerbalife.com.
†
An extensive questionnaire generated responses from more than 200 U.S. Herbalife Independent Distributors about their weight-loss programs
32 m y h e r b a l i f e .c o m | T O D AY
and results. They reported weight loss ranging from 4 pounds to 167 pounds and a reduced body mass index (BMI) of 1.5 points to 24.1 points,
suggesting that consumption of Herbalife® products is associated with weight loss and improvement in BMI in those ranges.PRESIDENT’S TEAM
QUALIFIED DECEMBER 2 010
Candyce & Harry Lee Johnson
Harry Lee Johnson was a retail store using the products, wearing the button
manager and worked part time at a and talking to 10 people per day. “We
printing company. Candyce was a opened a Nutrition Club and started
“We now have a
purchasing agent for a Fortune 100 doing Weight Loss Challenges, and our quality of life that
compa ny. “ We we re nine months business exploded,” they say.
behind in our property taxes and deep
before we could never
in credit card debt,” they recall. “We Now the couple has a quality of life have imagined.”
didn’t see any hope in sight. We were that before they could never have
already working every possible hour imagined. “We have plenty of income
of the day. We hated what we were and a brand new 7,800-square-foot
doing. But we couldn’t afford to leave home on the Chesapeake Bay,” they
our jobs.” say. “To succeed, you want to set
goals, plug into the trainings and
Harry discovered the Herbalife business qualify for everything,” they say. “Make
opportunity after seeing a “Lose Weight a solid commitment, be excited and
Now Ask Me How” button. He signed up enthusiastic. Get into action with a 90-
as an Independent Distributor to earn Day Plan. Keep your business fun and
extra income. He and Candyce started simple – and never give up!”*
* Incomes applicable to the individuals (or examples) depicted and not average. For average financial performance data,
see the Statement of Average Gross Compensation of U.S. Supervisors at Herbalife.com and MyHerbalife.com. m y h e r b a l i f e .c o m | T O D AY 33PRESIDENT’S TEAM
QUALIFIED NOVEMBER 2 010
Julie Morin & Andre Major
Before discovering Herbalife, Julie says. “If we were working for someone
Morin worked in the world of corporate else, we wouldn’t be able to care for our
“With dedication, hard finance. She commuted two hours and elderly parents and grandparents.”
work and learning worked 10- to 13-hour days. “After
never having any time for my family, Julie and Andre also wanted to travel,
from your coach, you I realized that we had to find another raise their son, and have the time and
too can have a great way,” Julie recalls. So she and her financial resources to participate in
husband Andre Major searched for an their boy’s school and sporting events.
lifestyle.” alternative income opportunity. They “Now we’ve reached all our goals, and
found an online ad for a home-based we have the ability to do even more,”
business – which turned out to be Julie says. “T he be st thing about
Herbalife. The business opportunity Herbalife is that it’s duplicatable. With
appealed to them, so they signed up dedication, hard work and learning
as Independent Distributors. from your coach, you too can have a
great lifestyle.”*
“Herbalife has given us the opportunity to
be in control of our own schedule,” Julie
*Incomes applicable to the individuals (or examples) depicted and not average. For average financial performance data,
34 m y h e r b a l i f e .c o m | T O D AY see the Statement of Average Gross Compensation of U.S. Supervisors at Herbalife.com and MyHerbalife.com.Millionaire Team
QUALIFIED DECEMBER 2010 John & Cheryl Baragary
Cheryl Baragary was a personal trainer and full-time mom.
She discovered the Herbalife business opportunity at work.
“Herbalife and fitness are the perfect combination,” she says.
Cheryl signed up as an Independent Distributor and found
that her own enthusiasm about the products convinced her
customers to try the products themselves. As a result, her
Herbalife business grew and prospered. Now Cheryl and
husband John are living their dream lifestyle. “This is an
amazing life with a new business and a new year!” Cheryl
concludes. “Thank you and God bless Herbalife!”*
“T hank you and God bless Herbalife!”
QUALIFIED DECEMBER 2010 Enrique Carrillo
Enrique Carrillo was earning a degree in kinesiology at
New Mexico State University and supporting himself as a
professional dancer. Then, after visiting a Nutrition Club, he
got such good results using the products that he started
inviting his friends and family to go with him. Enrique grew
his business by using a number of methods: Nutrition Clubs,
Weight Loss Challenges, shake parties, fitness classes,
product training, Herbalife Opportunity Meetings and handing
out flyers. “Above all else is the attitude that goes along with
believing what you do and represent,” he concludes.*†
“T he most important thing is the attitude
that goes with believing what you do
and represent.”
* Incomes applicable to the individuals (or examples) depicted and not average. For average financial performance data,
see the Statement of Average Gross Compensation of U.S. Supervisors at Herbalife.com and MyHerbalife.com.
†
An extensive questionnaire generated responses from more than 200 U.S. Herbalife Independent Distributors about their weight-loss programs
and results. They reported weight loss ranging from 4 pounds to 167 pounds and a reduced body mass index (BMI) of 1.5 points to 24.1 points, m y h e r b a l i f e .c o m | T O D AY 35
suggesting that consumption of Herbalife® products is associated with weight loss and improvement in BMI in those ranges.Millionaire Team
Jake Dwyer Q U A L I F I E D J A N U A R Y 2 0 11
After graduating college, Jake Dwyer worked in the film
industry as a production assistant. Six months later, of grueling
16-hour days, and 40 pounds heavier, he had had enough.
A friend told him about Herbalife. He tried the products and
started exercising. Jake lost 30 pounds – and gained the
inspiration to become an Herbalife Independent Distributor.
“I was totally blown away by the products,” says Jake. He
attends all the training sessions and now works full time as
an Independent Distributor. “I love Herbalife.”*†
“I was totally blown away by the products.
I love Herbalife.”
Karen Feiger-Kolehmainen Q U A L I F I E D J A N U A R Y 2 0 11
Karen Feiger-Kolehmainen was a talented artist, and her
business was doing well until a recession hit. She responded
to an ad in the local paper, which turned out to be an
Herbalife Opportunity Meeting, and was hooked. Since
then, her Herbalife business keeps growing. Karen uses
nearly every product to help her look and feel her best, and
to help her business. She advises other Distributors to find
a mentor higher up in the Marketing Plan and follow what
they say. And commit. She adds, “Success is yours if you
are simply willing.”*
“S uccess is yours if you are simply willing.”
*Incomes applicable to the individuals (or examples) depicted and not average. For average financial performance data,
see the Statement of Average Gross Compensation of U.S. Supervisors at Herbalife.com and MyHerbalife.com.
†
An extensive questionnaire generated responses from more than 200 U.S. Herbalife Independent Distributors about their weight-loss programs
36 m y h e r b a l i f e .c o m | T O D AY
and results. They reported weight loss ranging from 4 pounds to 167 pounds and a reduced body mass index (BMI) of 1.5 points to 24.1 points,
suggesting that consumption of Herbalife® products is associated with weight loss and improvement in BMI in those ranges.You can also read
