FIFCO USA Remains Strong Amidst a Turbulent Year for Beer
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Holiday 2020 | V.111
FIFCO USA Remains Strong
Amidst a Turbulent Year for Beer
Delivering Excellence Seasonals Rethinking Retail New Products Programs
G R E AT L A K E S B R E W I N G C O. | H O L I D AY S E L E C T I O N S | LO C A L B R E W E R I E S A S H O M E T O W N H U B S
Letter toTHE TRADE
Off-Premise OOS Update: For best-selling • Boston Beer has shifted its production schedule and will
brands, it remains a “can-do” or “can-don’t” allocate brewing capacity to only the most in-demand
situation. flavors. Its PA brewery has increased production by 30%
We hear you. It’s like leaving money on the and a new canning facility in Ohio is now operational.
table. And it is very frustrating. Twisted Tea 12 oz. cans have been made a priority and
the company believes that it can now begin to build back
Even with all the unemployment caused by the COVID-19 wholesaler inventory. The company’s Head of Supply
pandemic, foot traffic in your store is up. So is the average Chain announced that capacity doubled in 2020 but is
ring-at-the-register. And yet you are frustrated because on track to double capacity again in 2021. He believes
you can’t get enough of the brands your customers are the company will have enough cans to accommodate
clamoring for. So am I, but that’s not helpful to you. brand growth and new product introductions.
Here’s what’s going on… •M
ark Anthony Brands’ white hot White Claw is
Before the pandemic interrupted everyone’s supply chain, allocated to us. We do not have the ability to place
Origlio could not get enough product from companies like orders. The company states that it has doubled capacity
Mark Anthony Brands (White Claw) and Boston Beer during the pandemic, and it plans on doubling it again in
(Truly, Twisted Tea, etc.). These companies were running 2021. Over the last 30 days, shipments of White Claw
their production facilities around the clock and they still seem to be improving.
couldn’t keep up with demand. Even then, Origlio “fought” • Constellation, the company that imports Corona and
to get as many cases from these suppliers as was humanly Modelo from Mexico, had no control over that country’s
possible. Then around the 17th of March – the St. Patrick’s decision to shut down all breweries in response to the
Day that never happened – life as we know it came to a pandemic. The company has stated that the breweries in
screeching halt. Everyone was ordered to shelter in place Mexico are gearing up for normal production schedules.
and all non-essential businesses were ordered to close. Management believes that the worst of its supply chain
Naturally, bars, restaurants, malls, sporting venues and shortages is behind them.
movie theaters went dark – the very places where Americans Many of you have asked us to share when products will
spent their money on entertainment & fun. There was become more available. That’s very difficult right now. As
however one place where everyone could relax, eat, drink, we explained, we don’t know what our inventory will be
and watch Netflix: their own comfortable homes. Looking for until the truck rolls up to the loading dock since the
anything that would provide comfort and not in the mood manufacturers of the most in-demand products are either
to experiment, consumers stocked up on their favorite LDA not sending us enough product (if on allocation) or what
brands in their favorite package – the aluminum can. we ordered.
Since the beginning of COVID-19, the sale of beer and Believe me, these out-of-stock situations are in a word
FMBs in cans has climbed 25%. And the sale of anything – painful for all of us. Having to cut orders by 15,000 to
in a slim can has jumped an eye-popping 107%. The 20,000 units a day is difficult and very frustrating, but
manufacturers of aluminum cans (there are only two of it is better than having a warehouse full of liquid no one
them in the US) didn’t have the capacity to keep up with wants to drink. Over the years, our company has focused
the sudden, unexpected spike in demand. Because of the on bringing you a selection of high-quality, high-margin
can shortage, many of Origlio’s suppliers have only products with great consumer appeal. Judging from the
been able to ship us 50% to 75% of the product we recent OOS situation, we made some good choices. But
ordered. I have spoken to friends of mine who are beer this is no time for self-congratulations. Please be assured
wholesalers in different areas of the country, and they are that we are sincerely doing the best that we can for all our
experiencing the exact same thing. customers. And we will continue to fight to get more of the
When will the situation improve? products your customers want.
Over the past few weeks, major suppliers have hosted virtual Thank you for your patience and understanding. I wish you
sales meetings announcing their plans for 2021. During the best in the upcoming holiday selling season and as
those meetings, product availability and their ability to always, I thank you for your business.
source cans was discussed. This is what they had to say… Be well. Be safe.
• MolsonCoors is now sourcing cans from around
the globe. They expect delivery of cans to improve Sincerely,
this fall but remember that fall began on the 22nd of
September and ends in December. MolsonCoors is the
only company to use the tall, 12 oz. can, making it a ®
very scarce commodity. Beginning in March and running
through the summer of 2021, the company will prioritize
Dominic Origlio
brands packaged in their unique, slim cans – like Coors
President
Light and Blue Moon Light Sky.
DeliveringTHE TASTE OF EXCELLENCE
Origlio People Get The Job Done
Jamie Scolastico
On-premise Sales Rep
How long have you been with Origlio Beverage? 18 years.
What does your current job entail? Letting customers know about new
products and packaging, as well as increasing distribution and volume of
our products in bars and restaurants.
What do you like most about your job? I like that it allows me to
meet new people.
What does it take to be a top-notch sales rep at Origlio Beverage?
Being honest with customers, building relationships and being able to
work with other people.
What do you like to do when you’re not working? I enjoy spending
time with my wife and going fishing with my son.
If you could be anywhere, drinking any beer, where would you be
and what beer would be in your hand? I would be in Aruba with my
wife, drinking a Coors Light.
Patrick Karlick
Off-premise Sales Rep
How long have you been with Origlio Beverage? This is my sixth year.
What does your current job entail? My days as a sales rep consists
of visiting accounts to ensure they are getting the products they need to
run a successful business. We discuss a wide range of topics, including
pricing strategy, new & seasonal products and display opportunities. As a
What do you like to do when you’re not
rep, I do my best to execute the breweries’ vision for a specific brand in
working? I enjoy traveling, so twice a year
the off-premise trade.
I try to take a trip somewhere new with
What do you like most about your job? I like that I’m always on the my wife, Julie. During the summer I like
move and the daily interaction with my accounts. I’ve been working to be near water – whether it’s the beach,
with a lot of great business owners over the last few years and it has a lake or kayaking locally. In the winter I
been a pleasure getting to know them on a personal level as well as a try to spend as much of my down time
business level. snowboarding on the local mountains.
What does it take to be a top-notch sales rep at Origlio Beverage? If you could be anywhere, drinking any
The most important traits to be successful in this position are being beer, where would you be and what
organized, knowledgeable and invested. You want to have all the answers beer would be in your hand? I would be
for your accounts and you need to show them you are invested in at Homewood Ski Resort in Lake Tahoe,
helping them grow their business. California with a Coors Banquet.
www.origlio.com HeadyTimes v.111 1
CoverSTORY
FIFCO USA Remains Strong Amidst a
Turbulent Year for Beer
2020 has been a trying year for the beer industry, these small businesses and
the impact of COVID-19 reaching far and wide. But drive sales during this important
thanks to innovative line extensions, a popular new holiday shopping season.
seltzer line and a new focused approach, FIFCO USA “This is a tough time to be in
has been able to grow their top two brand families, business in general, but COVID-
Seagram’s Escapes & Labatt, amidst a world of chaos. 19 has disproportionately affected
F
black-owned businesses,” said
IFCO USA IS IN A PRIME POSITION MOVING INTO
Seagram’s Escapes brand director
2021. Rich Andrews, Chief Executive Officer for FIFCO USA,
Jennifer McCauley.
explains, “This year, we redefined our strategy
“It’s important that
and aligned our business against execution of our
Seagram’s Escapes and
key priorities. At the top of our list was acceleration
our partners use our
of Seagram’s Escapes, which has subsequently
platform to help these
delivered growth of nearly 35% year over year. We
incredible businesses
have also built demand for top beer brands such as
during this tough time.”
Labatt, while working hard to manage wholesaler
inventories and capitalize on that demand. Together, Connecting with the
with our wholesaler partners, we have good Younger Consumer
momentum going into 2021.”
The Labatt family
Flavor and Variety Drive Seagram’s of brands has been
Escapes Growth invigorated this year
with the launch of
FIFCO USA is a top producer of FMBs sold in the
Labatt Blue Light
US and partners with some of the best flavor houses This holiday season, Seagram’s Escapes and Cynthia
Seltzer. Adding seltzer
in the world. So it should be no surprise that their top Bailey of Real Housewives of Atlanta will team up to
to the Labatt portfolio
brand, Seagram’s Escapes, best known for a wide support black-owned businesses.
was key to attracting
variety of great-tasting flavored malt beverages, has
younger drinkers. The hard seltzer
seen 11 years of consecutive growth. With 12 core flavors, each only
segment is expected to triple by 2023,
3.2% ABV, and a line extension of 8% ABV FMBs called Seagram’s
and with legal age Millennial drinkers
Escapes Spiked, the company caters to a variety of consumers. The
as the core demographic, this addition
brand’s core variety pack is also the #1 variety pack by volume,
just made sense. “The Labatt Family is
sales and units across total US beer, according to IRI data.
now connecting more to the younger,
New for fall and winter is the Aloha legal drinking age audience,” says Janine
Ice Variety Pack, which is replacing Schoos, brand director for the Labatt
the popular summer favorite Italian family. The seltzer is currently available
Ice Variety Pack. The flavors – Island in a variety pack, featuring unique flavor
Berry, Hawaiian Pog, Strawberry combinations including: Black Cherry Lime,
Guava and Pink Pineapple Passion
– were inspired by popular Hawaiian
Ice flavors and bring a ‘taste of the
tropics’ to the Seagram’s Escapes
consumer. A study found that 86% of
Seagram’s Escapes consumers say
that they would purchase the Aloha
Seagram’s Escapes core bottle variety pack is Ice Variety Pack, with 59% saying that
the best-selling traditional FMB variety pack in Aloha Ice would be an incremental
22 states. purchase to the core variety pack.
This winter, Seagram’s Escapes is again teaming up with Real
Housewives of Atlanta star Cynthia Bailey to promote black-owned
companies during the holiday season. The participating businesses will
have their websites featured on Seagram’s Escapes virtual marketplace, 81% of consumers who purchased Labatt Blue Light Seltzer said
which shoppers can access through Escapes’ website, to support they would repurchase.
2 HeadyTimes v.111 www.origlio.com
CoverSTORY
Tropical Grapefruit, Blood Orange
Blackberry and Mango Lemon. In
FIFCO’s Newest Products
markets that have launched the
product, Labatt Blue Light Seltzer
has 84% brand awareness and Seagram’s Escapes Aloha Ice Variety Pack
81% of those who purchased it 86% of Seagram’s Escapes consumers say that they
said they would repurchase.
would purchase the Aloha Ice Variety Pack.
Support for Labatt brands
this year focuses on unique
partnerships with sports
figures, entertainment
channels and games to bring
experiences to consumers at
home. Partnerships include
Buffalo Bills Quarterback
Josh Allen and Cornerback
Tre’Davious White, Barstool
Non-alcoholic beer is
Sports and the Philadelphia
projected to grow an
impressive 32.5% by Flyers, just to name a few.
the end of 2020. With football fans mostly
homebound this fall,
Labatt’s “Homegating” program gave
consumers the chance to win tailgating
game sets. The holidays will also see
a campaign encouraging consumers to
Seagram’s Escapes
drink in moderation choosing to make
Spiked Blue Razberry
Labatt Non-Alcoholic beer part of
every social occasion. The beer has Seagram’s Escapes Spiked drove 12%
only 72 calories and offers consumers a of high ABV FMB growth in the last year.
way to enjoy their favorite beer without New Blue Razberry tested extremely well
the alcohol. The campaign will run from in primary research for appeal, fit and
December entertaining through Dry January purchase intent among consumers.
to take advantage of the brand’s peak
selling window.
FIFCO Gives Back
Not only has FIFCO remained strong on
the business side, they have also been
Labatt Blue Light Seltzer Variety Pack
connecting with community with their Variety packs account for two thirds of all seltzer volume
Triple Bottom Line, which prioritizes and are driving 63% of growth.
people, planet and profits. Shifting
to a virtual run this year, Seagram’s
Escapes hosted a 5K where participants
ran or walked 5K routes in their own
neighborhoods, all over the country.
Seagram’s Escapes donated $20 per
participant to Feeding America for a total
donation of $10,000.
“While the world has significantly changed
this year, we are thankful to be able
to continue to give back in meaningful
ways, while connecting with our
employees, wholesalers and partners,”
said Josh Halpern, Chief Sales Officer for
FIFCO USA.
www.origlio.com HeadyTimes v.111 3
Feature
Is it Silver or a Touch of Gray?
It’s no coincidence that 25th anniversaries are this color
C
RAFT BEER OFFICIALLY WENT “BOOM” IN THE MID-’90s, AS
visionary brewers began pushing the boundaries of what beer
could be. 1995 was perhaps the most storied year as many iconic
breweries like Dogfish Head, Heavy Seas and Allagash opened their doors
for the first time. The same was true for Weyerbacher and Sly Fox, some
of our region’s most successful brands. As these breweries prepare to
celebrate 25 years of innovation – their silver anniversaries – Heady Times
reminisced with the founders of these revolutionary breweries, who now
have a few very distinguished gray hairs, and asked what’s coming next.
Today, just about anyone who has taken even
a casual interest in craft beer knows the name
Rob Tod. But back in 1995, he was the sole Pete Giannopoulos and his father “Doc” with Sly Fox’s original
employee of his fledgling Maine brewery. In brewery tanks
those early days, he did everything from brewing
That very same year, avid homebrewer
the beer to cleaning the tanks. “At the time, my
Pete Giannopoulos opened a restaurant
goal was to give people new experiences with
equipped with its own brewery in his
beer,” says Tod. He rented a small space in
hometown of Phoenixville. “Frankly, our
the corner of a warehouse and called his new
first big success was the sheer fact
business Allagash Brewing Company, after the
that we existed,” says Pete’s son, Peter
river in Maine.
Giannopoulos, the second generation to
“The only beer we brewed when we opened was lead Sly Fox Beer. “A restaurant making
Allagash White [the now legendary Belgian-style its own beer?! That was almost unheard
witbier],” Tod says. “Most other breweries were of in the mid-’90s. On top of that we
Rob Tod, founder of Allagash Brewing Co. making English-style ales, so it was definitely an were introducing consumers to American
uphill battle to get people to understand what we interpretations of traditional German beers,
were trying to do with White.” which was a new experience to most beer
drinkers at the time.” National recognition
500 miles to the south, Sam Calagione
soon came to Sly Fox when one of their
was opening the doors to Delaware’s first
most popular beers, Pikeland Pils, took
brewpub, and one of the smallest commercial
home the gold medal at Denver’s Great
breweries in America: Dogfish Head. In those
American Beer Festival.
days, Calagione was brewing just 12 gallons
of beer per batch, hand-bottling onsite and In Baltimore, Hugh Sisson founded Clipper
selling exclusively within the walls of his City Brewing Company. Success soon came
Rehoboth brewpub. for Sisson after introducing a lineup of bold
beers meant to challenge the average beer
“From day one, our focus has been brewing
drinker. He called this new series Heavy
well-differentiated, off-centered ales featuring
Seas. The line of remarkably flavored,
high-quality culinary ingredients outside the
Sam Calagione, founder and president of
high-alcohol beers was such a hit, Sisson
Reinheitsgebot – something pretty unheard of
Dogfish Head Brewery decided to rename his brewery after it.
in the mid-’90s, but that was our intention,”
remembers Calagione. “We wanted to be pioneers in the industry, Beer That Has A Story to Tell
showing folks that there is so much more to beer than just water, barley,
These early breweries became teachers of
hops and yeast.”
sorts, guiding customers through tastings
Local favorite Weyerbacher brewed its first beers in August of 1995 of nearly forgotten styles of beer from
inside a livery stable on Sixth Street in Easton. Dan and Sue Weirback Germany, England and Belgium. “Beer
opened Northampton County’s first microbrewery and quickly found their could be a lot more than just yellow
niche. “Big beers are now our staple,” Dan Weirback says. “But they and fizzy and there were stories to tell,”
practically didn’t exist back then. We came out with Blithering Idiot and says Giannopoulos. Rob Tod’s Allagash
I found out there was an interest. That’s what Weyerbacher tapped into.” White was one of the first beers to prove
Weyerbacher was among the first U.S. breweries to make Belgian tripels this point. “Our earliest, and still most
and quadrupels. They quickly became known for big beers like Blithering significant success is Allagash White,”
Idiot and their flagship, Merry Monks. says Tod. “For its impact on the craft beer
4 HeadyTimes v.111 www.origlio.com
Feature
scene, I’d say that I hope White helped Iconic Beers That
to expand people’s understanding of what
beer can taste like. When it was first Stand the Test of Time
brewed, it was nothing like the clear, crisp
Allagash White
lagers consumers had been drinking. It was
American craft beer was forever changed by
hazy. It was brewed with spices. Luckily,
Rob Tod’s Allagash White, his take on traditional
once people started to get it, they came
Belgian wheat beer. This fruity, refreshing and
back to Allagash White again and again.”
cloudy beer, with signature flavors of coriander
Breweries like Dogfish Head further & orange, is a modern classic. With over 10
legitimized craft beer by demonstrating GABF and World Cup medals to its name, it’s no
its inherent connection to the culinary exaggeration to say that this is the wheat beer by
world. Their breakthrough beer, 90 Minute which all others are judged.
Imperial IPA, is legendary for its continual
hopping, a process inspired by a tip
Calagione learned from a cooking show. Dogfish Head 90 Minute
“The chef was simmering a soup, adding With Calagione’s innovative (and dare we say,
peppercorns continuously throughout off-centered?) process of continual hopping,
the boil to ensure an intricate, but well- 90 Minute exploded onto the craft beer scene
balanced flavor profile. If it worked for soup, as a beautifully balanced Imperial IPA – a style
I thought, ‘why not beer?’” new to most of the beer drinking population.
Today its legacy is cemented, with Food & Wine
The story is an American craft beer legend. recently dubbing it “One of the most important
Calagione picked up a retro vibrating football American craft beers ever brewed!”
game at the local Salvation Army store and
rigged it at an angle above the brew kettle.
“When my wort was boiling, I turned on Weyerbacher Merry Monks
the game and the vibrations caused the With notes of spice, banana and pear, Merry
hop pellets to shake and shimmy through Monks was one of the first Belgian-style tripels
the holes in the pickle bucket, down the brewed in the US. For anyone who had been used
‘football field’ and into the brew. Originally to drinking standard light lagers in the mid-’90s,
released back in 2001, 90 Minute is still this 9.3% ABV, perfectly balanced, easy-drinking,
one of our best-selling beers!” big beer turned a lot of heads.
The Only Constant in Craft Beer
Is Change Sly Fox Helles Golden Lager
One of Sly Fox’s earliest GABF medal‑winners,
Predicting how consumer preferences will Helles Golden Lager is a light-bodied beer offering
change is another reason these breweries a gentle, dry finish. Still a perennial favorite in
have succeeded. “One of the biggest Sly Fox pubs, Helles is also the staff’s go-to
changes I’ve seen in craft beer has taken session beer after a long day of brewing.
place in the last five years or so – drinkers
are shifting from big, high ABV beers to
lighter, more sessionable offerings,” says Loose Cannon IPA
Calagione, who was well ahead of that Loose Cannon IPA quickly became a fan favorite
trend with the release of his sessionable and was the deciding factor in changing the name
(4.9%) sour SeaQuench Ale in 2016. of Clipper City Brewing Company to Heavy Seas.
It’s since spawned a series of its own known as
Giannopoulos sees Sly Fox as a vehicle to
the Cannon Crew – the newest iteration, Hazy
enhance community. “Some styles come
Cannon, will be released in November.
and go, but we hope [in 25 years] we’re
still brewing the old school styles we love,
while experimenting with new techniques To commemorate their achievement, Dogfish
and flavors and serving great brews to our is publishing The Dogfish Head Book: 25 Years
awesome customers.” In that spirit, Sly Fox of Off-Centered Adventures, a new exploration
is releasing Silver Fox this November, a into their hard-earned insights into brewing up a
balanced Imperial IPA to celebrate 25 years new business.
of “working hard, building friendships and
enjoying many delicious beers along the way!”
www.origlio.com HeadyTimes v.111 5
BrewerHIGHLIGHT
Great Lakes Brewing Co.’s Mark King
F
OR 30 YEARS, GREAT LAKES BREWING CO. HAS BEEN SERVING staff members crack open the story of beer
up great beers and making their home base of Cleveland, OH proud – where it came from, how it’s made, the
with label artwork that reflects their community’s history. But now, best way to taste it and what to taste it
GLBC and their CEO, Mark King, are staring down a new, previously with. The pandemic has certainly forced us
unthinkable chapter in craft beer: how to continue brewing their award- and many others to get creative and find
winning beers safely and efficiently during the COVID-19 era. new ways to reach our customers.
“The pandemic has certainly forced us and many others to get creative There was one big positive for us during
and find new ways to reach our customers,” says King. And after having those uneasy spring months. We happened
recently made their staff employee-owners of the brewery, navigating this to be introducing our flagship Dortmunder
new normal became even more imperative. We sat down with King to Gold Lager, Great Lakes IPA and new
find out more about how GLBC has modified their process and used their seasonal Mexican Lager with Lime in cans
three decades of craft beer experience to adjust to this new era. for the first time. With more customers
spending time at home and outdoors in
Heady Times (HT): First off, can you tell us a little about your
physically distant ways, our cans were a
transition at GLBC during the spring shutdown?
perfect fit.
Mark King (MK): Obviously, the pandemic has had an immense and
HT: Did you have to make any changes
sobering effect on so many in our industry and we certainly haven’t been
in terms of production or seasonals that
immune. Our approach is ever-changing based on new information and
had to be put on hold?
regulations. We’ve brought several of our educational programs online
via Facebook and Instagram Live, including Q & A’s with our brewers and MK: The operation of our kegging line has
Hop College at Home, an online “class” consumers can sign up for to slowed down significantly in response to the
learn all about craft beer the Great Lakes way. Cicerone-certified GLBC numerous on-premise shutdowns.
Thankfully, most of our packaged seasonal
and year-round beers have still been
released according to plan, though some
of our smaller batch beers, including
planned collaborations and one-off draught
exclusives, have been put on hold.
HT: How has your process changed in
these uncertain times?
MK: We’ve taken COVID-19 very seriously
as a company and formed an internal task
force early on. I think most of all we’ve
learned to be flexible. Flexibility and fluidity
are necessary at every turn, whether it
involves how we staff [our locations], our
employee-owners’ day-to-day operations,
our portfolio, our brewpub’s service model
or our communication strategy. We’re just
trying to learn as we go like everyone else.
HT: Can you tell us about your recent
transition to cans?
MK: We’ve known cans were going to be
a necessary part of our future for several
years now. Currently, we are transporting
our beer brewed at our Cleveland facility
to Brew Detroit, where it’s canned. This
has been a fantastic interim solution as we
prepare our new warehouse and canning
line so we can completely own 100% of our
canning operation for the first time.
Great Lakes Brewing Co. CEO Mark King
6 HeadyTimes v.111 www.origlio.com
BrewerHIGHLIGHT
And the response to this package has been Fast Facts About Great Lakes
overwhelmingly positive. Leading with two New Hazecraft IPA
of our most popular brands – Dortmunder
Gold and Great Lakes IPA – in cans brought Great Lakes Brewing Co. has jumped onto the
joy and excitement to lots of folks, and hazy train with their newest year-round offering,
our seasonal Mexican Lager with Lime flew Hazecraft IPA.
off the shelves. We know this enthusiasm
will only grow as more experience-based • T his hazy IPA is a “cloudy cosmos” of
opportunities for cans reopen. We are Azacca, Lemondrop and Simcoe hops
thrilled with the response and we can’t wait
that gives off otherworldly tropical
to introduce even more of our year-round
and seasonal brands to cans. fruit aromas.
HT: Can you tell us about your new •6
.7% ABV with 40 IBUs for a vibrant beer
Hazecraft IPA? with low bitterness.
MK: We are so, so excited for the world to
taste Hazecraft IPA! Our brewers have been • T he label artwork is a subtle nod to
developing this beer on our pilot system for Ohio’s history of brave astronauts
the better part of a year, and the end result exploring the final frontier.
is very special. It’s a beauty in the glass,
dry-hopped, brewed with Azacca, Simcoe, •P
airs best with grilled vegetables, citrus
Lemondrop and a touch of Mosaic hops. It’s marinades and stargazing.
different from any other IPA we’ve packaged.
Super-drinkable at 6.7% ABV with a smooth
body and some big aromas and flavors of
grapefruit, peach and passion fruit.
HT: The label artwork looks amazing.
How does it fit your artwork theme of
referencing Ohio history?
MK: Sam Hadley, the illustrator, created
this very cool retro spaceship on a
cloudy, melon-colored sky. We’re loosely
referencing Ohio’s many astronauts and
history of flight with the package, but it’s
also just a cool-looking can that speaks
to the experience of drinking this cloudy,
juicy brew.
HT: What are your plans for this fall
and winter?
MK: In addition to Hazecraft’s launch,
we’re focusing on hyping up our fantastic
returning seasonals like Oktoberfest and our
beloved Christmas Ale, which may or may
not be arriving in shiny new wrapping this
year. We’ve also got Commodore Perry IPA
and Burning River Pale Ale coming out in
beautiful new cans for the first time. And our
longtime brewpub favorite Tripel Dog Dare
Belgian-Style Tripel will join our Legendary
Series 4-packs in bottles. With 2020 being
such a challenging year for everyone, we
have our sights on 2021 and are working to
set ourselves up for even more success.
www.origlio.com HeadyTimes v.111 7
Off-PremiseSPOTLIGHT
The Beer Yard
Getting By With A Little Help From Their Friends
T
HE BEER YARD IN WAYNE IS A HIDDEN TREASURE – AND NOT
just because the local Starbucks blocks the view from the street. When
owner Matt Guyer took over in 1998, the store quickly became a haven
for lovers of hard-to-find beers, with such luminaries as Sam Calagione
of Dogfish Head, Rob Tod of Allagash and Dan Weirback of Weyerbacher
dropping by to host tastings. We sat down with Matt in August to talk about
Matt Guyer, owner of The Beer Yard
beer education and how travel (and a friendly attitude) go a long way.
Heady Times (HT): How did you get started in beer?
Matt Guyer (MG): I had a job where I traveled a lot and no one else
on the crew wanted to go out. I started going to brewpubs because
everyone was so friendly. That’s how I got introduced to all the different
styles out there.
I started working here for [former owner] Buzz Ordonio in August of ’97
and bought The Beer Yard in June of ’98.
HT: The Beer Yard has always been focused on craft & imports.
What was the inspiration there and how do you stay competitive?
store, we sanitize at night, wear masks and
MG: The imports really came from customer requests. People would come request that customers do too (99.9% of
in looking for a beer and I’d make a few calls. If I could find it, I’d order a them do). We reach customers on Facebook
case for them and a case for the store and it snowballed from there. and Instagram to let them know what we
have. We don’t do first come, first serve on
Buzz had a nice selection of local crafts when I bought the place. But
special releases anymore, everyone goes on
then I started going to places like Monk’s Cafe and Sly Fox, tasting and
a list, they get a number.
learning about beer. I’d read about it too. It kind of grew from there.
We’ve had to make adjustments, but in
A lot of our success comes down to our reputation. We’ve got a really
comparison to other businesses, I think
good staff. But it’s definitely more difficult than even 8 or 10 years ago.
beer distributors got off pretty easy. And I
Then, if something special came in, there were probably only four of us
have so much sympathy for the on-premise.
that wanted it. Now 400 people want it.
HT: Are you planning for the
HT: You and your staff are known for your beer knowledge. How do
holidays yet?
you encourage them to keep learning?
MG: It’s tough right now. We just have
MG: We taste a lot of beer. I’ll buy [the staff] gift cards to different
to watch, but nothing too crazy. Staff up
breweries and restaurants in the area and tell them to go experience
a little more, work a little longer. There
these places. We have customers who will bring us back beer from their
are a lot of the great regular holiday
travels. A couple of the guys on my staff went through the Cicerone
beers coming out. The oddballs are a
Certification process on their own. We’re very fortunate to attract a lot of
little tougher to find, but hopefully that’s
good people.
something that’ll change.
Personally, I travel quite a bit, to Belgium and Germany. But it’s just
HT: How has Origlio helped your
going out, trying things, visiting new places. Things like that are important
business over the years?
because I’ve become friends with the people at these places, and they
send me customers. I don’t do it for that reason, that’s just the way I MG: It’s their personnel, that’s how they help.
am. I’ve had people in Belgium send me customers. People tell me, “I I’ve had very good reps. Linda [Ashbee]’s
was at this little bar in Bruges and someone told me to come to you.” great. If there’s ever an issue, I just call her
It’s a very personable business. up. Ethan [Peiffer] worked for me when he
was in college, and Bryan Griffin started the
HT: How has the Beer Yard adapted to the era of COVID-19?
same week I did. The people in the office
MG: We do a lot more curbside orders (which the customers love), phone have been great, the drivers are very helpful.
orders and a little bit more delivery. We limit the number of people in the They make it easy. Usually. [laughs].
BeerYard.com • 218 Lancaster Ave., Wayne • 610-688-3431
8 HeadyTimes v.111 www.origlio.comOn-PremiseSPOTLIGHT
J.D. McGillicuddy’s
All in the Family
T
HE THORNTONS HAVE MORE THAN LEFT THEIR MARK ON THE
Philadelphia area. Tom Sr. has built an empire of around 100
businesses (30 in the food industry) where his kids got their start
washing dishes, and where community spirit flourishes. We met with
eight members of the extended Thornton clan at J.D. McGillicuddy’s in
Havertown this September to talk family business. (Back to front) Eric Eberz, Michael Thornton, Tom Thornton, Jr.,
Matthew Thornton, Andrew Thornton, Chris Thornton,
Heady Times (HT): How did you all get started in the industry?
Tom Thornton, Sr. and Larry McDonald
Tom Thornton, Jr. (TJ): My dad started in 1974. I remember going
with him to pick up supplies and help clean the very first bar he owned
(The Goal Post, also in Havertown). It’s been a lifelong adventure. Every
single one of us started as a dishwasher and worked our way up to being
partners with our father.
Tom Thornton, Sr. (TS): J.D. McGillicuddy’s was founded in 1994. It
was named after a very good friend of mine, J.D. McDonald. I couldn’t
use the McDonald name because I didn’t want to get sued. [Everyone
laughs] But whenever he came by my house, my kids would say, “Hey,
McGillicuddy’s here!” So I figured I’d call it J.D. McGillicuddy’s.
HT: What sets J.D. McGillicuddy’s apart from other establishments?
HT: How are you preparing for the
TJ: The spirit of all our places is community. When you walk through
holidays this year?
that door, you’re going to be greeted by smiling faces, whether it’s for
an Eagles game, Sunday brunch or Thursday night – when kids eat free. TJ: We’re going to have to get a lot of
Just the other day, a woman whose son I’d coached in baseball came by heaters for that tent out there. [Everyone
and said, “Sam loves coming to McGillicuddy’s for lunch.” That’s what laughs] You know, that’s the big question
we try to appeal to, the family. everyone has. We just have to hope that
as the weather gets colder, maybe things
TS: We do a lot of catering for the local colleges and grade schools. We
change, maybe Governor Wolf changes his
give to the community and they give to us.
mind. We’re fortunate that we have two
HT: How have you adjusted to the pandemic? floors so that we can put people upstairs at
this particular location and keep everyone at
Matthew Thornton (MT): One of the most important things we did was
a safe distance.
get out in front of it.
HT: How has Origlio helped your
TJ: At the beginning, there was a lot of uncertainty, but my brothers
business over the years?
really stepped up. We were the first in the area to close [for in-person
dining], and we started doing family-style meals for takeout right away. TJ: Origlio has always had great brands and
We posted about what we were doing [on Facebook and Instagram] and our Origlio salespeople, Kevin [O’Rourke]
that put us on the map. My brother, Michael, brought us the takeout and Tim Stammen have been instrumental
slushy idea and that took on a life of its own. We were making slushies in helping us choose what will sell at each
[with FMBs like Smirnoff] 24/7 for a while. We asked the township if we of our locations. Those are two guys I’d
could use the street outside [for outdoor dining] and they very graciously really like to thank.
allowed it. We were leaders with this. You have to do that, people expect
TS: And don’t forget [retired Origlio rep]
that, and they’ve really come out and supported us.
Juke Fanelli! Juke was the best salesman
TS: There are talkers and doers, and I believe we’re doers. That’s what of all time. That’s for the old timers! Make
we stand by. sure you put Juke’s name, or I’ll get a call!
JDMcGillicuddys.com • 33 Brookline Blvd., Havertown • 484-454-5289
www.origlio.com HeadyTimes v.111 9Bookshelf
How To Drink Like A Writer: Recipes for the Cocktails and Libations
that Inspired 100 Literary Greats
From Apollo Publishers, with Writing by Margaret Kaplan
Some of the most celebrated writers pages of the 1953 Bond novel Cocktail, a refreshing gin and
are united by their love of a good Casino Royale, and Nora Ephron’s pineapple drink popular during the
drink. Charles Dickens celebrated the Kir is the same black currant and Harlem Renaissance.
early days of the American cocktail white wine aperitif that the writer
And if, like many literary greats before
scene – including the now extinct and filmmaker favored (served with
them, readers find themselves with a
“timber doodle” cocktail – in his work a side of ice). And in the sole non-
dastardly hangover after an evening
and in his life. In his wilder days, F. alcoholic entry in the book, readers
of experimenting, How To Drink Like
Scott Fitzgerald was a fan of anything can learn how to brew the perfect
A Writer helpfully provides a list of
gin-based, while his wife, Zelda (ever cup of tea with advice directly from
literary hangover cures, including the
the Southern debutante), preferred George Orwell and his 1946 essay,
recommendation of P.G. Wodehouse’s
a vodka lemonade. Hemingway “A Nice Cup of Tea” (Orwell favored
consummate butler, Jeeves, who
famously indulged in everything tea or a friendly pub and a pint of
suggests Worcestershire sauce, raw
from lightly sweetened daiquiris to mild over the cocktail scene, in true
egg and red pepper whisked together.
the dramatically named Death in English fashion).
Your results may vary.
the Afternoon, a champagne and
How to Drink Like A Writer offers
absinthe cocktail inspired by his time
more than recipes, however. The
in Paris.
book provides historical context for
In How To Drink Like A Writer: the authors and cocktails profiled
Recipes for the Cocktails and within, whether in the form of brief
Libations that Inspired 100 Literary biographies or explanations of the
Greats, readers can learn how to mix cultural zeitgeist in which the writers
up cocktails favored by their literary operated. Famed institutions where
heroes, from William Shakespeare these literary movers-and-shakers
to Roxanne Gay. And while some met and discussed ideas (like the
recipes, like James Joyce’s Dublin beatnik-beloved Vesuvio Café)
Coffee or Jack Kerouac’s Margarita, receive features alongside recipes
are, at most, inspired by the lives of for cocktails developed for their
their namesakes, others are ripped patrons. Check out the Algonquin,
directly from the author’s work or a rye and vermouth cocktail mixed
personal writings. The recipe for up for members of The Algonquin
Ian Fleming’s Vesper Martini, for Round Table like Dorothy Parker
example, comes directly from the and Robert Benchley, or the Harlem
10 HeadyTimes v.111 www.origlio.comWhy You Should HopART
BE SELLING… Dogfish Head’s Iconic 60 Minute
IPA Gets A Brand-New Look
If you ask craft beer geeks about the
first IPA they fell in love with, you’re
probably going to hear a lot about
Dogfish Head’s continually hopped 60
Minute IPA. Called “the most balanced
IPA on the market” by The Wall Street
Journal, 60 Minute has a long history of
converting beer novices into bona fide
hop heads.
Originally released by Dogfish Head’s
fearless leader Sam Calagione in 2003, Dogfish
Head’s old school flagship IPA recently received a
new school facelift. “While we loved our original
label designs, we wanted our re-imagined artwork
Firestone Walker Brewmaster Matt Brynildson
to be as colorful, ‘storyful’ and off-centered as the
liquids within each can or bottle,” says Calagione.
Firestone Walker Flyjack “Every one of our beers has a story to tell, and
with our re-imagined label artwork, we are helping
As we head into the holidays, beer drinkers to tell each beer’s story in a visual manner.”
will continue to look for lower ABV brews
with fewer calories and carbs that still Brewed using a boatload of Northwest hops and
deliver the traditional flavors they know and then continually hopped with more than 60 hop
love. Enter Firestone Walker Flyjack: 96 additions for a full 60 minutes, this beer delivers
calories, 5g carbs, 4% ABV and full of a pungently citrusy, grassy hop flavor without
flavor. “People care about what’s in their being crushingly bitter. The artwork’s new, zany
beer,” Brewmaster Matt Brynildson explains, clocks help convey the brewing process that
“and many people care about calories. makes this beer so unforgettable.
With Flyjack, we wanted to prove that you don’t have to “60 Minute IPA’s new look was designed by one of our
sacrifice flavor for calories.” in-house designers, Ryan Telle,” says Calagione. “He
This unique offering from Firestone Walker spans two of the has been with us for a handful of years now and he
hottest beer categories right now: hazy IPAs and low-calorie created the design for our Slightly Mighty packaging as
beers. The beer has a bright, citrus aroma and a balanced well.” When they started tossing around ideas, Calagione
hop nose. It’s hazy without being too heavy and it finishes and Telle kept coming back to their desire to somehow
clean. But it wasn’t easy getting Flyjack just right. illustrate their unique brewing process. “I wanted our
invention of continual hopping – the brewing process used
“The challenge was figuring out the recipe, dialing it in, to create 60 Minute IPA – to be the focus.”
and getting it to where we wanted it to be,” Brynildson
explains. The brewer ended up using an expressive yeast And so, Telle set to work. “With that story point in mind,
strain that heightens ester and fruit character to put body Ryan came back with an artfully crafted concept featuring
and flavor into the beer without adding calories. Nelson a Rube Goldberg-style contraption with a hand-drawn
Sauvin hops were added to give the beer white wine clock.” The resulting design is a beautifully chaotic image
flavors mixed with citrus fruits and notes of black pepper. that, though abstract, tells you everything you need to
know about how Dogfish Head’s best-selling beer is made.
Flyjack is even surprising drinkers who tend to shy away
from carb-friendly “light” beers. The hosts of the podcast Calagione’s first thought when he saw Telle’s
Sports Meats Beer, Brad Barmore and Ben Perry, give interpretation? “It was perfect!”
this beer two thumbs up, admitting they were pleasantly In addition to 60 Minute, Calagione and Telle also
surprised by it and regularly keep it stocked in their fridge. redesigned their legendary 120 Minute IPA bottle carrier,
“The tagline on the front [of the can] says ‘citrus, hazy, with a sleek black and gold image that pops. So, is this
crisp’ and it really delivers on all three points,” the duo just the beginning of a larger refresh of Dogfish Head’s
said on Danny Wright’s Beer Thirty! podcast. “If you see it label artwork? “No other redesigns are planned for
on the shelf, grab it.” this year,” Calagione says, “but who knows what 2021
In 2021, Flyjack will be available in 12-packs. will bring!”
www.origlio.com HeadyTimes v.111 11NewPRODUCTS
Labatt Blue Light Seltzer Allagash North Sky
Variety Pack Like a clear night lit by stars, this silky,
These exceptionally light Belgian-inspired stout balances light
and refreshing hard notes of fruit and sweetness with roasty
seltzers have unique fruit malt. Inspired by late evenings spent
fusions. This variety pack around a crackling campfire, North
includes: Black Cherry Sky is brewed to merge lightness and
Lime, Tropical Grapefruit, darkness into a super-sippable stout.
Blood Orange Blackberry ABV: 7.5% Package: 16 oz. cans only
and Mango Lemon. Availability: Now! in Lancaster and
Availability: Now, year‑round in Lancaster, Berks, Berks Counties
Lehigh and Northampton Counties
Lagunitas IPNA
All the hops with none of the alcohol, Lagunitas
Heavy Seas Hazy Cannon IPNA is a non-alcoholic, full-flavored IPA,
Brewed for incredible juiciness, this dry-hopped with Mosaic and Citra hops.
beer is jam-packed with Citra hops This confounding creation uses the same
for an insanely fruity aroma. It’s your ingredients found in Lagunitas’ highly-
go-to hazy IPA, with citrus spunk. balanced IPAs (hops, malt, yeast & water)
ABV: 7.25% Package: 12 oz. cans and thus the same deliciousness, but brewed
only Availability: Year‑round, beginning without the ceremonial fez and ancient
in November in Berks, Lehigh and incantations that normally take it over the
Northampton Counties edge. ABV: < 0.5% Package: 12 oz. bottles
only Availability: Year‑round, beginning in
December in Lehigh and Northampton Counties
Sly Fox Haze Fix IPA
Soft, pillowy wheat and oats swirl while
lush, fruity hops twirl throughout this hazy
NewPACKAGES
thing of beauty. Sly Fox’s new hazy IPA hits Truly Strawberry Lemonade
all the right notes. Get your fix. ABV: 5.5% 12 oz. Slim Cans
Packages: 12 oz. cans and draught
Previously available only in 24 oz. cans,
Availability: Year‑round, beginning in
Truly Strawberry Lemonade is now
November in Lancaster County
available in 12 oz. loose cans as well! Truly
Strawberry Lemonade is a delicious mix of
refreshing hard seltzer, sweet lemonade
Jed’s Pack of Mules and juicy strawberries. Perfectly balanced
Jed’s new 2/12 can variety of craft cocktails includes: with the sweetness of real lemonade and
Moscow Mule, Mexican Mule and Mojito. At refreshment of seltzer to deliver a crisp,
5.9% ABV, these pre-mixed cocktails make the clean finish. ABV: 5% Availability: Now,
experience just as good, if not better, than the real year‑round in Berks, Lehigh and
deal. Availability: Now, year‑round in Lancaster and Northampton Counties
Berks Counties
12 HeadyTimes v.111 www.origlio.comNewPACKAGES SeasonalSELECTIONS
Miller Lite Holiday Packaging
When Demand Exceeds Supply
Everyone is decorating for the
Many of our craft seasonal and specialty releases are
holidays, and Miller Lite’s new
available in limited or extremely limited quantities.
packaging is too. Because the holiday
Breweries only produce a certain amount of their specialty
season is going to be unlike any
beers and Origlio Beverage does all they can to get as
other this year, Miller Lite wanted to
much product as possible. In addition, this publication is
make sure to highlight the everyday
compiled months prior to the decision made by the brewery
connections that people share during
to allocate their products to the wholesaler. Variations in
the holidays. Each package will feature
the production for some of these limited release offerings
a unique, humanizing “Lite Up” scene
will fluctuate, resulting in lower quantities than anticipated.
that will truly make the packaging stand out in
a crowded space. Packs that If you are interested in something you see in this
will receive the new holiday publication and it is out of stock when you place your
packaging are: Aluminum pint order, please contact your Origlio Sales Representative
18, 15 and 24-packs, and to discuss similar options.
bottles 12 and 24-packs. Origlio also sends a craft email blast, weekly to inform
Availability: November customers of seasonal offerings that are available to you
in Lancaster and immediately and ones that will be in stock soon.
Berks Counties
If you are interested in receiving this email please
contact Jessica Lawrence at jlawrence@origlio.com with
Miller High Life your email address.
Champagne Bottle
The holidays can be an expensive and
emotionally taxing time of year, and Miller Leinenkugel’s
High Life customers are looking for a less
extravagant way to celebrate.
Snowdrift Vanilla Porter
Well, the 750mL champagne Drift into winter with Snowdrift Vanilla
bottle is back! And thanks Porter, back by popular demand. A fuller-
to the “Cheers Start Here” bodied brew with hints of cocoa, coffee
holiday thematic, customers and caramel brought out by roasted
will see that a touch of malts and aged on real vanilla, Snowdrift
festive flair is all they need Vanilla Porter is smooth and creamy,
to make a celebration making it perfect for warming up winter.
special. The High Life ABV: 6% Package: 12 oz. bottles only
champagne bottle and Availability: November in Lancaster,
dual-bottle carrier will Berks, Lehigh and Northampton Counties
anchor the festive feeling,
encouraging shoppers to Leinenkugel’s Toasted Bock
“Take One. Bring Two.”
Availability: November
in Lancaster and
Leinenkugel’s is here to add some
full-bodied flavor to your winter with NEW!
the release of their new Toasted
Berks Counties
Bock, a malty and refreshing beer rooted in
German tradition. The release of the beer
Narragansett Lager Ski comes with a suite of thematic merch,
including thermal wear, gloves and hats so
12 oz. Cans Leinenkugel drinkers can stay as toasty as
For a limited time this winter, the flavor notes in their beer. Toasted Bock
Narragansett 12 oz. Lager cans will is sure to be a crowd favorite all season
be decked out with a new ski design long. ABV: 5.1% Package: 12 oz. bottles
to reflect the winter season and draw only Availability: November in Lancaster
attention to this crisp and refreshing and Berks Counties
American lager. Availability: December
in Lancaster, Berks, Lehigh and
Northampton Counties
www.origlio.com HeadyTimes v.111 13SeasonalSELECTIONS
Blue Moon Iced Coffee Blonde Angry Orchard Winter Orchard
Blue Moon’s top winter performer Explorer Variety Pack
is back again this holiday season! New this winter, Angry Orchard’s Orchard Explorer
This blonde-colored wheat ale really 2/12 Variety Pack offers a mix of fan-favorite hard
shines because of its bright coffee ciders perfect for cozying up or getting out into the
aroma and mild malt sweetness. elements. Featuring the flagship
With a crisp, clean finish that is Crisp Apple; hazy and less
surprisingly light, this beer has sweet Unfiltered; refreshing
already proven to be a big hit with its Rosé and well-rounded
coffee-loving millennials. ABV: 5.4% Pear, Angry Orchard’s Winter
Package: 12 oz. bottles only Orchard Explorer Pack is full of
Availability: November in Lancaster, Berks, Lehigh deliciously complex, real fruit
and Northampton Counties flavor. Availability: November
in Berks, Lehigh and
Samuel Adams Winter Lager Northampton Counties
Now crisper and brighter, Winter Crisper
Lager has been reformulated! & Dogfish Head
Brighter
For colder nights, lean on Winter
Lager, a crisp bock with citrus and
Campfire Amplifier NEW!
spices. The new, brighter clementine The perfect campfire companion,
orange aroma is especially refreshing Campfire Amplifier is a s’mores-inspired
during holiday meals and celebrations. milk stout brewed with marshmallows and
Hints of spice complement the rich graham crackers. Part of Dogfish Head’s
maltiness of light caramel and roasted 2020 Off-Centered Art Series, this fall-
malt, with a smooth and warming finish. ABV: 5.6% flavored sipper features artwork by Dan
Packages: 12 oz. bottles and draught (also in the Stiles. ABV: 6.5% Package: 12 oz.
Winter Classics Variety) Availability: November in bottles only Availability: Mid-
Berks, Lehigh and Northampton Counties October in Lancaster,
Berks, Lehigh and
Samuel Adams Holiday White Ale Northampton Counties
New this year, this pale golden and hazy
white ale is the perfect complement for
any holiday celebration. Citrusy orange Narragansett Autocrat
flavors balance spicy cinnamon and Coffee Milk Stout
earthy nutmeg with Spalt Spalter Noble
hops contributing a subtle, herbal lemon Since the 1890s, Narragansett Beer and
character for a well-rounded seasonal Autocrat Coffee have been home-grown
beer. ABV: 5.8% Packages: 12 oz. Rhode Island favorites. This beer is a
bottles and draught (also in the Winter Classics unique collaboration that brings together
NEW! Variety) Availability: November in Berks, Narragansett’s bittersweet Milk Stout
with dark, delicious Autocrat Coffee for a
Lehigh and Northampton Counties
smooth stout with robust roasted coffee
Samuel Adams aroma and bittersweet coffee flavor. Notes
of toffee, dark chocolate and roasted
Winter Classics barley make this beer a wonderful complement to
Variety Pack rich, sweet desserts and hearty braised meats.
ABV: 5.5% Package: 16 oz. cans only
Sam’s Winter Classics 2/12
Availability: Limited quantities in
Variety has a new mix this year!
November in Lancaster, Berks, Lehigh
Included in the variety are: Sam
and Northampton Counties
Adams Winter Lager, Boston Lager, Sam ’76,
Holiday White Ale, American IPA and Holiday
Porter. This variety is perfect for any holiday get-
together. Availability: November in Berks, Lehigh and
Northampton Counties
14 HeadyTimes v.111 www.origlio.comSeasonalSELECTIONS
Cape May Coffee Stout Cape May
Bacon and eggs, pancakes NEW! Swinging the Lamp
and syrup, burger and fries – all Juicy, soft, exotic – Swinging the Lamp is
perfect pairings, but the best is coffee a double New England-style IPA brewed
and stout. Cape May Coffee Stout with Golden Promise, wheat and oats;
is a dark, roasty and slightly aggressively hopped with Moutere,
malty stout conditioned on their Rakau and Motueka and fermented
choicest medium-bodied Latin American at 100° F thanks to the wildly
and Indonesian coffee blend. A delightful unique Hornindal
dessert beer or a rousing breakfast Kveik yeast. With a
beer, Cape May Coffee Stout is a seasonal classic. gentle background
ABV: 6.5% Packages: 12 oz. cans and draught hint of cedar and strong notes of juicy
Availability: Limited quantities in November in pineapple and stone fruits, Swinging the Lamp
Lancaster, Berks, Lehigh and Northampton Counties is a bold and unique offering in a sea of IPAs.
ABV: 8% Packages: 16 oz. cans and
Cape May Devil’s Reach draught Availability: November
A fruity and light Belgian beast, the in Lancaster, Berks, Lehigh and
complexity and character of Devil’s Northampton Counties
Reach comes from a robust Belgian
yeast. Deceptively simple, caution
is demanded because, before Sly Fox Christmas Ale
you know it, Devil’s Reach
If you’re looking for a festive brew
has swallowed you whole. ABV: 8.6%
to get the holiday spirit flowing, grab
Packages: 12 oz. cans and draught
a can of Sly Fox’s Christmas Ale! The
Availability: Now! in Lancaster, Berks, Lehigh and
much-anticipated seasonal release
Northampton Counties
delivers a flavorful combination of
cloves, ginger, cinnamon, nutmeg
Cape May
and allspice backed by caramel
Ties The Room Together malt and holiday cheer.
If Gary the bartender had accidentally The collectible cans
mixed The Dude’s Caucasian with his – with a handy gift tag included in
oat sodas, this would be the result: the design – create joyous displays
A White Russian-inspired cream ale of seasonal color! This perennial favorite is also
with coffee beans, cocoa nibs, lactose available in kegs to add a festive kick to your tap
and vanilla. Like The Dude, Ties list. ABV: 6.3% Packages: 12 oz. cans and draught
the Room Together abides, but Availability: November in Lancaster County
that’s just, like, our opinion, man.
Sly Fox Silver Fox
ABV: 8.5% Packages: 16 oz. cans
and draught Availability: November Since 1995, the Sly Fox team has
NEW!
in Lancaster, Berks, Lehigh and dedicated themselves to producing
Northampton Counties world-class beer for their devoted patrons. To
celebrate a quarter-century of brewing, the
Cape May White Caps team presents Silver Fox, a smooth,
Brewed with hefty portions of wheat balanced Imperial IPA with aromatic
and oats, White Caps has a soft notes of stone fruit and citrus.
mouthfeel, a pillowy head and a robust Cheers to 25 years of working hard,
body. Featuring Mosaic and Citra hops, building friendships and enjoying
this effervescent double IPA explodes with notes of many delicious beers along the way!
papaya, mango, stone fruits and citrus. Like the Atlantic ABV: 8.5% Packages: 16 oz. cans
during a nor’easter, White Caps is slightly dangerous, and draught Availability: November
utterly crushable and thoroughly New Jersey. in Lancaster County
ABV: 7.5% Packages: 16 oz. cans and draught
Availability: November in Lancaster, Berks,
Lehigh and Northampton Counties
www.origlio.com HeadyTimes v.111 15You can also read
