SAME STORM IN THE SAME BOAT WE MAY NOT BE - Origlio Beverage
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Fall 2020 | V.110
WE MAY NOT BE
IN THE SAME BOAT
BUT WE’RE ALL IN THE
SAME STORM
Delivering Excellence Seasonals Rethinking Retail New Products Programs
E V I L G E N I U S B E E R C O M PA N Y | FALL SELECTIONS | TIPS FOR CLEAN TAP LINES
Letter toTHE TRADE
In my entire career, I have never seen anything quite In This
like this.
The COVID-19 pandemic has disrupted business and homelife
ISSUE
in ways that could never have been predicted. Since the mid-
March lockdown and the subsequent attempts to return to
Delivering the
some semblance of normal, we have all faced challenges that
were unimaginable six or seven months ago. The one silver Taste of Excellence��������������� 1
lining for companies like Origlio Beverage and off-premise
retailers is the increased demand for local and national trusted Cover Story������������������������� 2
beer brands (Sadly, there has not been a silver lining for full-
service restaurants and bars. It is for this reason that this edition’s cover story is
Feature������������������������������� 4
dedicated to that channel). But what good is increased demand if you can’t get
the product on the floor? And so, I feel as though an apology is in order.
Brewer Highlight����������������� 6
We strive to be a best-in-class supplier to each of you, but lately our
performance has not been up to par. Some of the hurdles my company has
had to face are beyond our control, while others are not. Some suppliers have Big Top Beverage���������������� 8
not been able to ship us enough product because of government-mandated
brewery closures. And when the breweries are operational, they don’t have Bistro on Bridge������������������ 9
enough raw materials to work with. Unfortunately, I’m told that the shortage
of raw materials will get worse before it gets better. Out-of-stock situations are
Bookshelf������������������������� 10
very difficult for you and it is very frustrating for us to have to cut orders to the
tune of about 12,000 to 15,000 units a day.
New Products������������������ 11
Quite frankly, what is most disturbing to me is that we have not been able to meet
the full demand for products that we do have in stock. Maintaining an adequate
workforce has been challenging. COVID leave policies and the $600 CARES Act New Packages����������������� 12
stipend supplied by the government are contributing factors. Unusually powerful
summer storms and a necessary two-day closure to deep clean our Philadelphia Seasonal Selections���������� 16
facility due to a COVID-19 related incident, all happened in a short span of time
which added to any delivery problems we were already contending with.
Programs������������������������� 24
We are actively addressing the things we can control. As it is configured now,
our warehouse is too small and inefficient to make timely, accurate deliveries.
To improve our performance, we are building a 40,000-square-foot backstock
Rethinking Retail�������������� 29
facility which will allow us to restructure our Philadelphia warehouse and
lengthen our pick aisles. This will accomplish the following:
• Reduce congestion, allowing pickers to work more quickly. Web ordering is now available to
• Accommodate equipment which provides for simultaneous, 2-pallet picking. all Origlio Beverage customers.
To place your beer order online,
•P
rovide space for automated layer pickers that will result in increased
head to weborders.origlio.com
capacity for top-moving SKUs not sold in full pallet configurations.
To receive weekly emails
These initiatives will not be realized overnight, but we are working hard to get of upcoming releases from
the shovel into the ground and plan for a more structured and successful Origlio Beverage, please send
2021. I will keep you informed of the developments. your email address and the
Thank you for your patience as we forge ahead with these exciting and name of your account to
necessary improvements. Most of all, thank you for your business during these socialmedia@origlio.com
trying times.
Be well. Be safe.
Sincerely,
®
Dominic Origlio Heady Times is published five times a year, courtesy
President of Origlio Beverage.
DeliveringTHE TASTE OF EXCELLENCE
Origlio People Get The Job Done
Ryan Walters
On-premise Sale Rep
How long have you been with Origlio Beverage? I had my 8-year
anniversary this May.
What does your current job entail? I call on bars and restaurants as
an on-premise sales rep in Northampton and Lehigh counties.
What do you like most about your job? I enjoy working with the great
team at Origlio. I also enjoy building relationships with my customers and
the competitiveness of the beer sales environment.
What does it take to be a top-notch sales rep at Origlio Beverage?
Always following through with customers is very important to build trust
and rapport. Being organized, listening to the customer and providing
honest feedback are also very important.
What do you like to do when you’re not working? I love spending
my free time with my wife and three kids. We enjoy getting outdoors
– skiing, biking and going to the beach. I also enjoy coaching my kids’
sports teams.
If you could be anywhere, drinking any beer, where would you be
and what beer would be in your hand? I’d be on a snowy mountain,
after a great day of skiing, drinking a Lagunitas IPA.
Chris Frederick
Off-premise Sales Rep
How long have you been with Origlio Beverage? 16 years.
What does your current job entail? I work with Berks and
Lancaster County distributors and large format takeout stores. I do a lot
of different things, including: introducing new products, creating displays,
pricing & marketing and quality audits, to just name a few.
What do you like most about your job? I enjoy working with a very
diverse group of customers and personalities.
What does it take to be a top-notch sales rep at Origlio Beverage?
Earning the trust of our customers, always following through and being
If you could be anywhere, drinking any
the rep the customers call when they need advice or ideas to improve
beer, where would you be and what beer
their business.
would be in your hand? I’d be anywhere
What do you like to do when you’re not working? I enjoy coaching with crystal blue water and a beach, with a
youth soccer and wrestling, spending time with my son, watching soccer Miller Lite or Corona Seltzer (my go-to beer
and hanging out with my girlfriend and friends. and seltzer).
www.origlio.com HeadyTimes v.110 1
CoverSTORY
Persevering During A Pandemic
Doing what it takes to keep the doors open
E
ven if you’ve never watched a single episode of the CBS
television show Survivor, most likely you’re familiar with the
concept. A group of very fit, competitive people faced with a
barrage of difficult tests battle it out to be the last person standing on
a deserted island. Naturally, the sole survivor wins. Minus the desert
island, does this sound like your work life right now?
Just a few weeks ago, it seemed like we were making progress toward
vanquishing the virus. The states and cities grappling with the highest
incidents of hospitalizations and deaths, California & New York City, had
successfully flattened the curve. Stringent shelter-in-place “red” restrictions
were eased. But it was way too soon to declare victory. Infection rates soon
began climbing in other parts of the country and it wasn’t long before “green”
cities turned red. To lessen the spread of the virus, many states issued strict
guidelines limiting how alcoholic beverages could be sold on premise (Please
see sidebar for a brief rundown of PA guidelines). The requirements of social
Not to be forgotten are the local brands,
distancing, the added costs of personal protective equipment (PPE) and
which are as valuable as ever for craft
cleaning (on top of capacity restrictions) make it nearly impossible for full-
drinkers. Most importantly, local brands
service bars & restaurants to keep the doors open, let alone turn a profit.
appeal to younger legal age drinkers (ages
The COVID-19 pandemic has been challenging for everyone. But for 21 to 34 years) who are the consumers most
those whose livelihoods depend upon customers gathering in hyper- likely to venture into bars and restaurants.
social settings – bars, restaurants, hotels, clubs and catering venues –
Get Reacquainted with Your Sales Rep
adapting to the needs of safety-conscious customers and ever-changing
government restrictions is daunting to say the least. But there are ways Now is the perfect time to meet with
to mitigate financial damage and be a survivor. your Origlio Sales Representative, who is
equipped with insightful information about
Simplify, Simplify, Simplify
the consumer and your situation. Your sales
Trying to please everyone is a costly business strategy (Be honest now, rep can do so much more than place an
how many IPAs do you carry?). Even before the pandemic, customers order. Lean on your rep for their expert
overwhelmed by too many choices tended to spend less. And now knowledge of industry trends and top-
the pandemic consumer is even less likely to try new things. “During selling beers. And they can also make sure
the shutdown, 69% of consumers reported buying brands they know you don’t miss out on available programs
and trust,” says Tim Stammen, On-Premise Sales Manager for Origlio designed to maximize profits.
Beverage. “In these uncertain times, consumers aren’t shopping. They
Coming Back Strong and Safe
are buying brands they know, which will deliver a reliable, comforting
and quality experience. Right now, it’s wise to do away with slow moving As consumers slowly start to return to
products. Stick to a select, limited assortment of the fastest-selling on-premise accounts, above all else, they’re
known brands in your market. It’s easier on the consumer and your staff, looking to feel safe. It’s imperative to follow
who in many cases are preparing orders to-go.” state and national guidelines and implement
all social distancing measures to ensure your
What’s selling right now? Obviously, hard seltzers like White Claw and
consumers know that you are making their
Truly are safe bets. But when placing your beer order, think great brands
safety a priority (Guidelines can be found
and category leaders. “Mature brands have experienced a rebirth,”
online at governor.pa.gov/covid-19/restaurant-
says consultant Bump Williams. “Tried-and-true classics in all category
industry-guidance). Also, a strong digital and
segments are growing in a way we haven’t seen in years. National crafts
social media presence will communicate
like Sierra Nevada, Sam Adams, Lagunitas and Blue Moon – buoyed by
your commitment to safety. Adding photos
the introduction of Light Sky, are responsible for much of the increased
and language detailing what consumers can
beer sales. In fact, during the pandemic, these category leaders
expect upon visiting your business is very
accounted for 56% of that growth during the shutdown.”
reassuring. And if you offer delivery and to-go
In the Philadelphia metro market, other trusted brands experiencing growth services, you should know that nearly 60% of
are super premiums such as Yuengling FLIGHT (+16.7%). Mexican imports, consumers say they use websites and social
such as Corona, Modelo and Dos Equis are up (+11.2%) despite the out- media to “pre-shop” meal & alcohol bundles
of-stock situation caused by government-mandated brewery closings. before placing orders.
2 HeadyTimes v.110 www.origlio.com
CoverSTORY
We May Not Be in the Same Boat, Current Alcohol Guidelines for PA Bars and Restaurants
But We’re All in the Same Storm •S
ales of alcohol for on-premise consumption are only
As we went to press with this fall edition permissible as part of a larger transaction that includes a
of Heady Times, it became obvious that meal purchase.
the only constant in our lives right now is •A
customer who wishes to consume alcohol on premise
uncertainty. That is why we chose such must also purchase a meal; a group of customers that wish
an unusual graphic for the front cover. to consume alcohol on premise may do so as long as a
While we normally focus on a brand or meal is part of the purchase made by the group.
prominent family of products, going the •A
dditional drinks may be purchased while the customer
“business as usual” route just didn’t feel is consuming the meal, but no further drinks may be
right when we are painfully aware of the purchased after the meal is finished.
challenges the pandemic presents to our
• Bar service of food and/or alcohol is prohibited.
valued customers, especially those in the
on-premise. Please know that we are aware For restaurants and bars, social distancing, mask-wearing
of the unprecedented challenges you are and other mitigation measures must be employed to protect
facing, and we stand ready to chip away at workers and patrons. In addition, occupancy is limited to 25
those challenges as best we can. percent of the fire-code maximum occupancy for indoor dining
or 25 people for a specific indoor event or gathering in a
On a lighter, hopeful note, the National restaurant. The maximum occupancy limit includes staff.
Restaurant Association reports that the
Events and gatherings must adhere to the gathering limitations
number one activity people miss is going
outlined by the state, including:
out to eat with friends and family. We look
forward to a time when customers can • Indoor events and gatherings of more than 25 persons are
gather at their favorite spots without fear of prohibited.
infection, but until then please know that •O
utdoor events and gatherings of more than 250 persons
you can count on us to support you as best are prohibited.
we can during our battle against COVID-19. For full list of restrictions, please visit:
governor.pa.gov/covid-19/restaurant-industry-guidance
“In the midst of chaos,
there is opportunity.”
— Chinese General Sun Tzu
Supplier Support
Suppliers like Boston Beer and
Yuengling were quick on the jump when
it came to creating programs to support
the on-premise during the pandemic.
Yuengling partnered with the Philadelphia
Phillies and All-Star Aaron Nola to launch
Cheers PA, a new initiative to raise funds 90% of consumers during the pandemic want trusted brands
for Pennsylvania bar and restaurant
workers impacted by COVID-19.
Boston Beer’s Restaurant Strong These top craft brands drive 90% of revenue and appeal
program supports 20 states across the to 85% of consumers:
US (including PA) and has provided
Lagunitas IPA Lagunitas
over $4 million in donations to bars
Sam Adams Seasonal A Little Sumpin’ Sumpin’
and restaurants to date. And the
Restaurant Employee Relief Fund, Sam Adams Boston Lager Sam Adams Variety Pack
of which Boston Beer is a founding
partner, has donated over $20 million
to help during the shutdown.
www.origlio.com HeadyTimes v.110 3
Feature
Non-Alcoholic Could Be the Next Big Bang in Beer
A niche category that was once the very definition of “tastes terrible” is growing thanks to
creative brewers and curious, health-conscious consumers
H
ALFWAY THROUGH 2020, THE LATEST IRI DATA SHOWS THAT
beer sales are looking as healthy as ever in the off-premise, with
nearly all top, nationally trusted brands growing. But, while most
beer pundits focus on the amount of traditional beer, wine and spirits
sold, another segment has been quietly gaining ground: non-alcoholic
beer. NA beer is projected to grow an impressive 32.5% in 2020, after
an incredible surge of over 70% growth in 2019.
What was once a small, niche category has since exploded, with
gains credited to brewers creating new NA beers with more taste.
“You can have the amazing taste experience of an IPA, but it
doesn’t have the alcohol in it,” Total Wine’s Jonathan Bennet told
Bloomberg Businessweek.
Admittedly, the NA market is relatively
small, currently sitting at a 2% share of
the overall beer market. But hard seltzers
were in a similar position just three years
ago, and we’ve all seen how explosive
When Heineken 0.0 was released during the summer of 2019, that category has been. It’s no wonder
consumers were astonished at how much it tasted like, well, like a beer! that Bennet of Total Wine has reportedly
Larry Olmsted of Forbes remarked, “When I tried Heineken 0.0 alongside doubled the shelf space allocated to
the famous original beer in a blind tasting, I could not tell them apart, NA beers.
which meant it tasted great.”
And tried-and-true NA brands are getting
Heineken was inspired to create its 0.0 for beer lovers who wanted to consumer attention due to the renewed
take their favorite drink anywhere: enjoy it in the car, on a walk through interest in the category. Anyone new to the
the neighborhood or even with breakfast. non-alc world might be surprised to learn
that St. Pauli Girl NA has a gold medal to
Of course, consumer interest in healthier beverage options stoked
its name, awarded by the American Tasting
brewers’ creativity, which resulted in a rise in great NA beer options.
Institute. And Kaliber, an alcohol-free pale
Non-alc beers like Coors Edge and Lagunitas’ Hoppy Refresher (which is
lager from Guinness, which has been in
a zero-alcohol, zero-carb, zero-calorie beverage chock-full of hops and
the market since 1986, has a dedicated
a pinch of brewer’s yeast) are becoming the choice of mainstream beer
following of health-conscious beer lovers.
drinkers looking for a healthy yet flavorful beer option. NA beers are even
a “healthier alternative to sodas, which are full of either processed sugar As for Heineken 0.0, since its rollout
or chemical sweeteners,” says Olmsted. stateside and abroad (the NA beer market
4 HeadyTimes v.110 www.origlio.com
Feature
Fast Facts About
Non-Alcoholic Growth
After growing over 70% in 2019, the non-
alcoholic segment is projected to grow
another 32.5% in 2020.
Like hard seltzer three years ago, non-alc
is at 2% share of market.
Consumers consider non-alcoholic
in Europe is enormous, perhaps offering a products a healthier alternative to soda.
peek at what’s to come in America), sales
have surpassed expectations.
There’s a long-standing stigma that non-
alcoholic beer is terrible. But great taste Recent success for non-alcs has been
alone gives consumers a reason to give attributed to more health-conscious
these beers a try. Naturally, smart retailers
see the NA beer segment for what it is: consumers as well as brewers using
a potentially explosive category in a beer new techniques to brew NA beers with
landscape that is evolving by the day. more taste.
www.origlio.com HeadyTimes v.110 5
BrewerHIGHLIGHT
Evil Genius Beer Company
S
INCE 2008, TREVOR HAYWARD AND LUKE BOWEN HAVE BEEN It was wild! Everyone was all hands on deck
brewing very serious beers with very silly names. Evil Genius Beer and really crushed it. We needed to make
Co., the brainchild of college buds Bowen and Hayward, has grown sure that our retailers had product to sell,
from a small operation to one of Philadelphia’s most beloved breweries. and that our customers didn’t have to stop
If you’ve stopped by their Fishtown brewpub, you’ve felt the infectious drinking Evil Genius.
laid-back vibe. Whether you enjoyed a beer or two in their beer garden
HT: You’ve also been doing quite a lot
or crushed some Sega games in the retro video game corner, it’s a place
of work for the community and frontline
where the enjoyment of great beer is enhanced by pure genius.
workers during the past few months.
Evil Genius might seem like just a fun, casual brewery – with beers Can you tell us a bit about your “giving
referencing all your favorite comedies – but look a little closer and you’ll back” initiative?
see it’s also a wildly successful business dedicated to brewing excellence
LB: We’ve hosted a ton of fundraisers over
and innovation. No wonder the brewery has seen volume and distribution
the last few years with our Evil Does Good
growth in the high double digits year after year.
program. While the shutdown put us at a
Heady Times sat down with Bowen in late June to find out how his bit of a halt at first, we’re looking forward to
creativity is helping his brewery adjust to a new normal. giving back to the community again. Here
are two things we’ve done recently:
Heady Times (HT): First off, can you tell us about your initial
reaction to the quarantine? One weekend in March we gave away free
beer to frontline healthcare workers, all
Luke Bowen (LB): Well, the first week felt like being trounced by a huge
essential employees and anyone who had
wave! Up was down, night was day. It was such a crazy time.
been furloughed. It was very successful. We
HT: What changed in that first week in terms of production and had a ton of people come to the brewery.
planning?
In June, in honor of Pride Month, we released
LB: Our first priority was making sure we could keep our team safe and a beer at the Lab called #LoveisLove.
healthy. And then we had to immediately figure out how to convert 100% Proceeds went to two non-profit organizations
of our production to package beer. which support the LGBTQ+ community.
Luke Bowen (left) and Trevor Hayward of Evil Genius Beer Co.
6 HeadyTimes v.110 www.origlio.com
BrewerHIGHLIGHT
HT: What is your game plan to reopen Evil Genius Starter Pack
operations and your taproom?
What challenges have you guys had
to overcome? If you’re new to Evil Genius, start out with
LB: Well, we are open for outdoor seating in their core lineup, which has transformed
our beer garden seven days a week. We have them from a tiny contract brewery to one of
a 3,500 square-foot space, so we can have
the most popular breweries in Pennsylvania
guests over to hang out while ensuring that
everyone is socializing at a safe distance. and beyond.
As far as opening the indoor part of our
taproom, we’re going to wait until we get
some guidance from the city. But we’re
optimistic that we can have people back
inside the brewery soon! Purple Monkey Dishwasher
HT: Looking back at your initial plans for Chocolate Peanut Butter
this year, what has changed? Are there Porter
products that are being pushed off to
next year? More of a focus on package? In this beer, chocolate and
LB: Yes, we are pushing some products off peanut butter combine with
until next year. But not everything! We’re still roasted malts and mellow hops
releasing your favorite EG summer, fall and to create a delicious treat.
winter seasonals, with a couple of big new
collaborations on the horizon (shhhhhhhh).
HT: On to the fun stuff, what new beers
can Evil Genius fans expect to see later
in 2020? Stacy’s Mom Citra IPA
LB: This summer we released Flyin’ Stacy’s Mom is dry-hopped
Hawaiian, our fruit punch pale ale and Cool
Story Bro, our blood orange pale ale. And
exclusively with Citra hops. Soft
we have everyone’s favorite, Trick or Treat, on the palate with extremely
coming out in the fall! low bitterness, this is a great
HT: Now with a few months in the example of a new-school
rearview, how has your seltzer launch American IPA.
been? What are your future plans for
seltzer/non-beer releases?
LB: It has been great! The feedback from
the market is really positive, and people like
having a craft and local option! We do have #Adulting Guava IPA
some plans for beer and non-beer releases
in 2021 – stay tuned! #Adulting is a guava-infused IPA.
HT: While many craft breweries’ growth
Big, bold hop notes of tropical
has been hovering around flat the past fruit, watermelon and lemon are
several years, Evil Genius has posted perfectly balanced by a slightly
explosive numbers – how’d that happen? sweet malt backbone and juicy,
LB: We have awesome retailers and refreshing guava.
customers who support what Evil Genius is
all about. We want beer to be fun, and that
message seems to resonate with people.
After all, the best thing about beer is the
community it builds, and our innovative
beers are our way to connect with people
we’ve never met.
www.origlio.com HeadyTimes v.110 7
Off-PremiseSPOTLIGHT
Big Top Beverage
You Want It? They Got It.
T
HE AISLES OF BIG TOP BEVERAGE IN ROSLYN, PA LOOK LIKE A
candy shop, with brightly colored cases and six-packs jumping off
the shelves; from the newest craft to that hard-to-find import, Big
Top has it all. Heady Times spoke to manager Joe Breslin in June about
balancing shelf space and adjusting to COVID-19.
Heady Times (HT): How did you first get involved with the beer
industry, and how long have you been with Big Top?
Joe Breslin (JB): I started in the beer industry in Dallas with Whole
Foods in 2010. We moved [to PA] in 2011, and I ran the Devon Pub
until 2016, when I went to work for Stoudt’s and then Shangy’s. I’ve Big Top Beverage manager Joe Breslin (left) with assistant manager
been at Big Top since June of 2018. Kimberly Szczepaniak (center) and owner Tricia Carter (right)
I’m also a homebrewer; one of my friends and I started brewing IPAs and stuff
like that, but it was never quite as good as retail beer, until we started brewing
mixed fermentation sours. Those I’m happy to share with people (as opposed
to the IPA that sits in my fridge because I can buy Union Jack instead!).
(HT): You offer a wide variety of beers, seltzers and FMBs. How
do you strike a balance between newer, trendy products and
old favorites?
(JB): That’s tough. We just try to keep up with market trends and
feedback from customers. Obviously, we’ve seen what’s happening with
the seltzer segment, so they’ve certainly earned a place in our world. It’s
hard to find that balance because we’re known as a store that sells pretty
much everything that’s accessible. To make space for new products, we people in the store at any given time. We’re
keep most of our bulk beer in back stock so we can continue to have trying to have them limit their time in the
craft six-packs up front and still introduce new items into the mix. We’re store while still getting what they need.
not afraid to use a little more labor to keep the floor full.
We’re continuing to offer the curbside
I think my grocery experience has been helpful, because it’s allowed me pickup for people who don’t feel
to see where the market is going and help position us a little bit better. comfortable coming in. I think that’s
something you need to do to make
(HT): What do you think keeps customers coming back to Big Top?
customers and employees feel safe.
(JB): Like I said, I think we’re known as a store that offers most of
(HT): What service that Origlio offers is
what’s available in this market. I think that’s partially a self-fulfilling
most helpful to your business?
prophecy because we have the customer base that buys those products,
like Belgian quads and traditional German beer, so that allows us to keep (JB): Probably web ordering, it makes order
them in stock. entry a lot easier. You can check all QDs
to make sure you’re taking advantage of
All of us have access to the same beer, but I think what differentiates us
all the deal levels. And if there’s an error, I
the most is customer service and our staff’s level of knowledge.
know it was my fault, so I can’t be pissed
(HT): Have you had to make any changes at your store in response [laughs].
to COVID-19?
Our sales rep, Joe Leahy, is a tremendous
(JB): We did switch to curbside-only pickup for about a month and a half. asset, and I would be remiss if I didn’t
We opened up to customers last week and we’re limiting the number of mention him as well.
BigTopBev.com • 1555 Easton Road, Roslyn • 215-659-5445
8 HeadyTimes v.110 www.origlio.comOn-PremiseSPOTLIGHT
Bistro on Bridge
Serving Up a Sense of Normalcy
B
ISTRO ON BRIDGE HAS BEEN A MAINSTAY OF THE BUZZING
Phoenixville restaurant scene since 2009, when Zach Hoffmann
and his brother first opened their doors. COVID-19 has brought
some dark times for the popular restaurant, but with the return of
in-person dining to some parts of PA, there’s finally a light at the end
of the tunnel. In June, Heady Times spoke with Hoffmann about his
experience guiding Bistro on Bridge through the pandemic.
Heady Times (HT): Bistro on Bridge has many loyal customers of all Bistro on Bridge co-owner Zach Hoffmann
ages. How do you appeal to such a wide audience? November and in a few weeks were able to
Zach Hoffmann (ZH): I always like to stay on the cutting edge of what’s turn the outdoor area there into a Spanish-
new and cool and customers seem to like that. Our menu is diverse and style restaurant. We took some items from
appeals to people of all ages. I’m fortunate to be able to travel to different our current menu [at Bistro on Bridge] and
places and try different foods – it’s something I really have a passion for. developed a second restaurant out of it.
The diversity is reflected in our menu. (HT): Have you reopened for in-person
(HT): You have a strong social media presence. Did that develop dining? Do you have a specific
organically or was it something you set out to do? reopening plan?
(ZH): We’ve always had a Facebook presence, but over the years (ZH): We are now open for indoor and
we’ve realized the real value of social media. We now have a full-time outdoor dining for dinner. But before the
employee doing graphic design, social media and marketing, which is green phase started, we put tables in front
rare for independent restaurants. It’s really paid off in spades. When of our building and our outdoor beer garden
everything shut down, we wanted to provide a sense of normalcy to our was open on the second floor.
customers. Through our social media, we were able to do so and have We’ve had conversations about other things,
people feel connected to Bistro. but I think now that we’re in the green, we
(HT): How has COVID-19 effected Bistro on Bridge and how have you just need to breathe and enjoy getting back
overcome the challenges? to some kind of normal.
(ZH): We’ve worked so hard over the years to build a reputable business. (HT): What safety measures are you
To have something completely out of your control take that away was taking and have customers been
disheartening. If our bank hadn’t come through and helped us secure PPP respectful of the new rules?
loans and guide us through the process, who knows where we would be. (ZH): We’ve followed every safety measure
We also offer online ordering with beer and mixed drinks to-go, which that’s been asked of us and then some,
helped get us through the dark times. And Phoenixville shuts down the from sanitizing the eating spaces to requiring
streets Thursday through Sunday for places to expand their dining, which every customer and employee to wear a
has also helped. Sales are coming back slowly. mask. We have signs posted everywhere to
make people understand that we take this
(HT): Have you had to adjust your beer or food menus in response
seriously. You meet some resistance, but for
to the pandemic?
the most part, everyone has been respectful
(ZH): As far as beer goes, we were always so focused on “the latest.” and worn masks.
We’re moving away from that, at least temporarily, and going with the
(HT): How has Origlio helped
classics and favorites. If things shut down again, we can’t get caught with
your business?
thousands of dollars of special, limited inventory.
(ZH): For the 11 years we’ve been open,
We’ve consolidated our menu, keeping fan favorites. Being able to scale
we’ve had a great relationship with Origlio,
down has made our kitchen much more efficient and the overall customer
from the street reps like Phil [Rello] to the
experience has been better.
sales managers like our current, John Santucci
But even in the middle of the pandemic, we were able to open a and former, Ethan [Peiffer]. Origlio has always
new restaurant, called Bistro Dos. We purchased the property back in been there to help when we need it.
BistroOnBridge.com • 212 Bridge Street, Phoenixville • 610-935-7141
www.origlio.com HeadyTimes v.110 9Bookshelf
In Praise of Beer
By Charles W. Bamforth
At around 140 pages, In Praise of But the really simple answer? should a hefeweizen be served in?
Beer by British biochemist Dr. Charles Bamforth knows beer better than “A clean one,” is Bamforth’s cheeky
W. Bamforth is one of the slimmer almost anyone. And after over 40 reply, but certainly without a slice
tomes about beer available. At that years in the industry, he has a few of lemon.
length, you might expect a pocket thoughts on the subject.
But ultimately, Bamforth is the live-
guide that covers only the very basics
In 10 short chapters, Bamforth and-let-live type, uninterested in the
of malt-based beverages. Instead,
breaks beer down to the bare bones typical zealotry of the beer snob. As
you’ll find a concise analysis of every
and builds it back up again, with a chemist, he may argue against
angle of the industry, from the history
an investigation of the chemical nitrogenating most beers, and as a
of brewing to packaging and selling,
process of brewing all the way to the traditionalist, he may reject the entire
from food pairings to our perceptions
myth of the beer belly, with plenty of class of hazy IPAs (crazy, we know),
of beer as a culture.
delightful anecdotes along the way but as he repeatedly points out, it’s
But just who is Charles Bamforth, (Bamforth was once called upon to only his opinion. After investigating
and why should you read his book pair beer with bugs, which you can the subject for nearly half a century,
when you’ve already read so many read all about in the Dining chapter). Bamforth’s ultimate conclusion is
other beer books? Good question. simple: “There are no hard-and-
And despite what his academic
fast rules about what is or is not a
The simple answer is that Dr. background might suggest, this is
good beer.”
Bamforth has devoted his life to not a chemistry textbook. In Praise of
understanding beer. Just a few of Beer is full of moments of levity and
his bona fides: he holds a PhD insightful comments (one might even
in biochemistry and has worked say gossip) from Bamforth’s career
in the beer industry since 1978, that make the technical details
holding senior positions with Brewing approachable and entertaining for
Research International and Bass any beer fan.
Brewers in the UK. He taught at UC
It’s not all fun and games, though.
Davis for nearly two decades as the
Throughout the book, Bamforth
Anheuser-Busch-endowed Professor
almost gleefully broaches the most
of Malting and Brewing Sciences and
controversial topics in beer. Do bigger
was appointed Distinguished Professor
breweries produce lower quality beer?
Emeritus in 2018. He has published
Bamforth says, “of course not,” citing
more than 300 papers and written
the high quality of beer produced
or edited over 20 books about beer,
by such breweries as Yuengling and
and since 2019 has been the Senior
Boston Beer. What type of glass
Quality Advisor to Sierra Nevada.
10 HeadyTimes v.110 www.origlio.comNewPRODUCTS
Coors Seltzer Great Lakes Hazecraft IPA
Born in the Colorado 3, 2, 1… we have haze! This cloudy
Rockies, Coors has always cosmos of Azacca, Lemondrop and
had a heart for rivers. But Simcoe hops awaits exploration. Blast into
with 77% of America’s orbit through a hazy galaxy of otherworldly
largest rivers drying up, they tropical fruit aromas in Great Lakes’ new
knew it was time to take a hazy IPA. ABV: 6.7% Package: 12 oz.
stand. In partnership with cans only Availability: Now, year‑round
Change the Course, Coors has released a seltzer with in Lancaster, Berks, Lehigh and
a mission – to restore the rivers one can at a time. Northampton Counties
Shoppers can support the cause by buying a 12-pack
and enjoying 4 refreshing flavors, each only 90 calories:
Black Cherry, Grapefruit, Lemon Lime and Mango.
For every purchase, Coors will work with Change the
Jack’s Hard Cider
Course to restore 500 gallons of fresh water back to the 15-Pack Variety
rivers. ABV: 4.5% Packages: Black Cherry: 24 oz. cans; Jack’s Hard Cider is now available in a mixed
Mango: 24 oz. cans; 2/12 Variety Pack including Black 15-pack! The mix includes: Jack’s Original Hard
Cherry, Grapefruit, Lemon Lime and Mango: 12 oz. cans Cider, Pear, Peach, Dry Hopped and Rosé.
Availability: Year‑round, beginning in September in Availability: Now, year‑round in Berks, Lehigh and
Lancaster, Berks, Lehigh and Northampton Counties Northampton Counties
Truly Strawberry
Lemonade
Truly Strawberry Lemonade is a delicious
mix of refreshing hard seltzer, sweet
lemonade and juicy strawberries.
Perfectly balanced with the sweetness
of real lemonade and refreshment
of seltzer to deliver a crisp, clean
finish. ABV: 5% Package: 24 oz.
cans only Availability: Year‑round,
beginning in September in Berks, Lehigh and
Northampton Counties
Woodchuck Hard Cider
100 Variety Pack
Woodchuck’s Hard Cider 100 12-pack can variety Kopparberg Premium Light
contains four hard cider flavors: Black Cherry, Cider with Raspberry
Cranberry Lime, Watermelon and Citrus, each with
A light apple cider with hints
only 100 calories and 2g sugar. They are gluten-free
of elderberry and raspberry,
with no artificial ingredients at a sessionable 4.2%
this new expansion to the
ABV. Availability: Now, year‑round in Lancaster and
Kopparberg portfolio has only
Berks Counties
90 calories and is made with
real juice and natural flavors.
ABV: 4% Package: 11.2 oz.
cans only Availability: Now,
year‑round in Lancaster,
Berks, Lehigh and
Northampton Counties
www.origlio.com HeadyTimes v.110 11NewPRODUCTS NewPACKAGES
Saranac Weekend Warrior A New Look for Coors Light
Saranac’s new 2/12-pack can variety is here for all As a beer with cold at its core, Coors Light’s updated
your thirst-quenching needs. Weekend Warrior will packaging invites drinkers into the world of mountain
appeal to active life craft consumers and it includes the cold refreshment with an energetic feel. New cans and
fastest growing craft styles: Juicy Ale, a 4.8% juicy and bottles, launching August 1, will call out the beer’s ice-
unfiltered ale that combines the best Citra and Mosaic cold qualities, noting that it’s “Cold as the Rockies” and
hops around, showcasing flavors of mango, guava “cold filtered, lagered and packaged.” The new, modern
and pineapple, with a soft mouthfeel; Session IPA, design will build on the success of the brand’s “Made
a 4.7% crisp and refreshing session IPA brewed with to Chill” campaign, with brighter packaging that stands
fruity and citrusy Cascade, Centennial & Columbus hops out at retail and communicates Coors Light’s optimistic,
and L’il Hazy Ale, a 4.5% hazy, juicy and unfiltered inviting personality. Availability: Now, year‑round in
beer brewed with Citra, Mosaic and Centennial hops, Lancaster, Berks, Lehigh and Northampton Counties
which provide notes of tropical fruit, citrus and subtle
pine. Availability: Now, year‑round in Lancaster and
Berks Counties
Truly Hard Seltzer
Packaging Redesign
As the hard seltzer category continues to evolve
and new drinkers enter the segment, Boston Beer
is revamping all Truly packaging to be even more
approachable, appetizing and gender-neutral.
2SP Up, Up, & Away
What’s changing?
Now Available Year‑round
Not too much…
2SP took their flagship IPA, Up & Out, and doubled the
recipe! Brewed with Mosaic, Cascade and Simcoe hops, • T he brand name, black logo and fruit will still be the
with a bit of wheat and oats, this New England double focal points. They’ve been modified to be even more
IPA has big notes of peach, plum and citrus. Previously distinctive and eye-catching.
an occasional release, Up, Up & Away is now available
•F
ruit flavor is extremely important to hard seltzer
year‑round. ABV: 8.7% Packages: 16 oz. cans and
drinkers, so the flavor callout is more prominent
limited draught Availability: Now, year‑round in
and the fruit was enhanced to drive even more
Lancaster, Berks, Lehigh and Northampton Counties
taste appeal.
• T he Truly logo is bolder and the addition of a black
bracket creates a more defined lock-up. In addition to
packaging, you’ll see the bracket show up on point of
sale and brand communications.
12 HeadyTimes v.110 www.origlio.comNewPACKAGES
New Dogfish Head Guinness Gives Back Cans
60 Minute Packaging The original Guinness Draught you all
Consumers believe ‘off-centered’ beer defies tradition, know and love will be available in new
offers unique flavors & high-quality ingredients and that limited-edition 14.9 oz. 8-pack cans
an ‘off-centered’ brand is innovative, this fall to showcase that Guinness
modern and light-hearted. So, Dogfish Stands with America. Guinness is also
Head thought it was time to crank up contributing $1 for every pack made, up
the off-centeredness on their flagship to $750,000, towards local and national
brand. They refreshed the packaging charitable organizations across America
to align more with their brand ethos to help in recovery efforts and to support
and further stand out on the shelf. those who have long supported them.
You can find more information about their
What do consumers think of the commitment to philanthropy at GuinnessGivesBack.com.
new packaging? Utilize the can-matching POS to drive awareness in your
High-Quality: 87% of consumers said they account to further increase the support to the charitable
believe this product will be high-quality based on organizations. Availability: September in Lancaster
its packaging alone. and Berks Counties
More off-centered: 84% of consumers believe
the packaging embodies DFH’s ‘off-centered
beer for off-centered people’ ethos.
Smirnoff Seltzer
Red, White & Berry
More shoppable: Level of ‘findability’ and
‘ease of locating’ on the shelf significantly Thank You Pack
increased with the refresh. Smirnoff Seltzer Red, White &
Berry 2/12-pack can revamp
will showcase Smirnoff’s
New Packaging for Thank You campaign, while
Heineken “Minis” still highlighting zero sugar, 90
calories and 1g carbs. Smirnoff
Update your style, not your taste with is donating $1 for every Thank
these “mini” package options from You Pack sold, up to $400,000, to their Smirnoff for
Heineken. The new package designs America fund, which helps charitable organizations
for Heineken 7 oz. bottles and 8.5 oz. across America support communities, organizations and
cans are sure to jump off the shelves. individuals who work tirelessly to build a better society
Heineken “minis” allow for that in America. Learn more at Smirnoff.com/ForAmerica.
crisp, cold sip… down to the Availability: Now! in Lancaster and Berks Counties
very last drop. Availability: Now,
year‑round in Lancaster and Smirnoff Seltzer Core 12-Pack
Berks Counties
Variety Renovation
The Smirnoff Seltzer 12-pack
variety has a new look
and includes new flavors!
Kopparberg Premium Cider with The Smirnoff logo is more
Strawberry & Lime 11.2 oz. Cans prominent for awareness,
With 50% less calories than leading hard ciders and while the signature provides
made with natural flavors and real juice, Kopparberg product quality signoff. Zero
Strawberry & Lime Cider combines fresh strawberry Sugar is prominently displayed
flavor with the subtle taste of lime for reassurance, while the fruit imagery provides flavor
for maximum fruit refreshment cues. Included in the new hard seltzer mix are: Lemon
and a revitalizing taste. ABV: 4% Lime, Berry Lemonade, Black Cherry and Orange.
Availability: Now, year‑round in Availability: Year‑round, beginning in September in
Lancaster, Berks, Lehigh and Lancaster and Berks Counties
Northampton Counties
www.origlio.com HeadyTimes v.110 13NewPACKAGES
Ballast Point is Back and Better TGI Friday’s 23.5 oz.
Than Ever with a Package Refresh Canned Cocktails Crafted To Go
Born in San Diego in 1996, Ballast Point Expertly crafted & ready-to-enjoy, TGI Friday’s three
was founded simply on the love of making classic RTD cocktails will soon be available in
great beer. Through every chapter, that 23.5 oz. cans! Shatterproof, lightweight and quick-
fact remains constant. What has changed to-chill, they are perfect for on-the-go lifestyles,
since ’96? Quality has changed – it’s better. outdoor activities, events, relaxing at home and so
Innovation has changed – there’s more. much more. These canned cocktails are available
Variety has changed – they’re creating more in three flavors:
now than ever. It hasn’t always been perfect,
but Ballast Point is stronger today as a Long Island Iced Tea
result of staying the course. On March 2nd,
A perfect balance of classic cola “tea” and
Ballast Point became an independent craft
refreshing lemon, this surprisingly smooth
brewery again as a part of the Kings and
sipper is a timeless classic – an easy-
Convicts Brewing Co. family. Through all of
drinking cocktail that’s equal parts boozy
the change, they’ve continued to focus on
and fun. ABV: 10% Availability: Year‑round,
making great beer. The same great people,
beginning in September in Lancaster,
making the same great beer, endured a couple of trying
Berks, Lehigh and Northampton Counties
years. Every day they pour their hearts and souls into
the beer they brew and the family they’ve created.
Ballast Point is back, but in fact, they never left. Keep
Blackberry
an eye out for their new packaging and can graphics this Long Island Iced Tea
September, with more exciting things to follow. Blackberry Long Island Iced Tea has the
flavor of the iconic cocktail with the addition
of fresh muddled blackberries and blackberry
juice. ABV: 10% Availability: Year‑round,
Itz Spritz Brand Refresh beginning in September in Lancaster,
Same great product, new premium packaging. Itz Spritz Berks, Lehigh and Northampton Counties
has rebranded to a cocktail spritzer and included visual
icons on the packaging to better explain the brand’s Margarita
points of differentiation in the category.
With tart lime, a hint of
The new packaging pops on the
salt and smooth tequila
shelf, as it predominately
flavors, TGI Friday’s
features Itz Spritz’s signature,
Margarita brings the
sophisticated navy blue.
fiesta to you. Strong,
Availability: Now, year‑round
refreshing and subtly
in Lancaster, Berks, Lehigh
sweet, this authentic cocktail
and Northampton Counties
is truly the best. ABV: 10%
Availability: Year‑round,
beginning in September
in Lancaster, Berks, Lehigh and
Früh Kölsch 16.9 oz. Cans Northampton Counties
Now available in 6/4-pack 16.9 oz. cans, this
extremely drinkable and refreshing beer has New Look For Great Lakes
an unsurpassed balance of malt and soft, Commodore Perry IPA
delicate hops. All-natural, top-fermented and
pale gold in color with a lasting head, Früh This fall will see new label artwork for Commodore
Kölsch has a hoppy, dry finish from the use Perry! This British-style IPA is named after the man
of Hallertau and Tettnang hops. ABV: 4.8% who defeated His Majesty’s Royal Navy in the War
Availability: Now, year‑round in Lancaster, of 1812 – huh? Consider this a bold, hoppy (and
Berks, Lehigh and Northampton Counties mildly ironic) plunder of war. Victoriously hopped,
with an arsenal of caramel malt flavors befitting
the “Hero of Lake Erie.” Availability: Year‑round,
beginning in October in Lancaster, Berks, Lehigh and
Northampton Counties
14 HeadyTimes v.110 www.origlio.comNewPACKAGES
Lagunitas New Packaging for
A Little Sumpin’ Sumpin’ Cans Shiner Brewery Tour
A Little Sumpin’ Sumpin’ is now available in Shiner’s seasonal variety pack is the only way to tour
cans! 12 oz. 6-pack cans are available now, the brewery, other than touring the brewery. Now
with 19.2 oz. cans to follow this fall. The with a new look, this mix pack includes: Bock, a rich
19.2 oz. package is the #1 single-serve size American-style dark lager with roasted barley malt
in craft and is adding 4x more money to the and German specialty hops; Light Blonde, just 99
segment than any other. Lagunitas 19.2 oz. calories, but still full of Shiner-quality flavor; Ruby
business is #1 among all craft brand families Redbird, a hint of ginger and a kick of tart Texas Ruby
in large format stores and #2 in C-stores. Red grapefruit make this brew ripe for the drinking;
Little Sumpin’ Sumpin’ is a top 10 IPA brand Weisse ’N’ Easy, all the flavor of a wheat beer at
nationally and a top 5 brand in the highest- only 95 calories; Wicked Juicy
selling ABV range for IPAs. Way smooth and silky with a IPA, hop-filled and full-bodied,
nice wheaty-esque-ish-ness, Little Sumpin’ Sumpin’ is a this juicy IPA balances a slight
truly unique style featuring a strong hop finish on a silky bitterness with citrus-forward
body. Great for IPA fans but so smooth that hefeweizen flavors and Cerveza, a Mexiacn-
fans dig it too. ABV: 7.5% Availability: Now, year‑round style lager brewed with earthy,
in Lehigh and Northampton Counties sweet agave. Availability: Now!
in Lancaster, Berks, Lehigh and
Northampton Counties
Twelve 5 Brown Bomber Rebrand
Twelve 5 is making a major brand
change. Brown Bomber is being
rebranded to Rebel Hard Coffee, with
new packaging and can graphics, but
Lagunitas Hazy Wonder the liquid will remain the same. These
hard coffees are ideal for a morning
12 oz. 12-Pack Cans “kick”, an afternoon push or an after-
Currently available in 6-pack cans, Hazy Wonder will dinner treat.
also be available in 12 oz. 12-pack cans beginning this
fall! Hazy IPAs are a proven style with consumers and Rebel Hard Coffee Mocha Latte
still offer significant growth potential. Hazy Wonder offers Ideal for any experience, Hard Mocha Latte
a big opportunity for all accounts. Its 6% ABV is aligned is the perfect mix of smooth and creamy.
with consumer preferences and the 12-pack fills a gap Dangerously delicious with a blend of
on the shelf with fewer than 15 breweries in the US Colombian coffee, chocolatey cocoa and
offering a hazy 12-pack. Hazy Wonder is a fascinating alcohol, this hard coffee takes
ferment full of fabulous Sabro, Citra, Cashmere & you to the fringes of extraordinary.
Comet hops for a smooth, tropical fruitiness. A slightly ABV: 5% Package: 11 oz. cans
bitter, densely hazy phenomenon that’s wondrously light only Availability: Year‑round,
in mouthfeel, keeping you satiated yet still coming back beginning in August in Lancaster
for more. ABV: 6% Availability: Year‑round, beginning in and Berks Counties
late August in Lehigh and Northampton Counties
Rebel Hard Coffee
Vanilla Latte
Hard Vanilla Latte Hard Coffee has a stimulating
aroma of coffee and vanilla with a rich, creamy
blend of Colombian coffee, Madagascar
vanilla and alcohol – perfect for any occasion.
ABV: 5% Package: 11 oz. cans only
Availability: Year‑round, beginning in August in
Lancaster and Berks Counties
www.origlio.com HeadyTimes v.110 15SeasonalSELECTIONS
Blue Moon
When Demand Exceeds Supply
Harvest Pumpkin Wheat
Many of our craft seasonal and specialty releases are
available in limited or extremely limited quantities. Nationally recognized as a seasonal favorite and the
Breweries only produce a certain amount of their specialty first pumpkin beer of its kind, Harvest Pumpkin Wheat
beers and Origlio Beverage does all they can to get as returns with the autumn flavors we’ve all grown to
much product as possible. In addition, this publication is love. Crafted with real pumpkin and harvest spices
compiled months prior to the decision made by the brewery such as cinnamon, nutmeg, cloves and allspice, this
to allocate their products to the wholesaler. Variations in wheat ale delivers a taste any autumn enthusiast
the production for some of these limited release offerings will enjoy. ABV: 5.7% Package: 12 oz. bottles only
will fluctuate, resulting in lower quantities than anticipated. Availability: Now! in Lancaster, Berks, Lehigh and
Northampton Counties
If you are interested in something you see in this
publication and it is out of stock when you place your
order, please contact your Origlio Sales Representative
to discuss similar options.
Origlio also sends a craft email blast, weekly to inform
customers of seasonal offerings that are available to you
immediately and ones that will be in stock soon.
If you are interested in receiving this email please
contact Jessica Lawrence at jlawrence@origlio.com with
your email address.
Leinenkugel’s Oktoberfest
Mike’s Hard Tangerine Lemonade
Leinenkugel’s is tapping into their German heritage with
their seasonal Oktoberfest. Honoring six generations Mike’s Hard Tangerine is
of German brewing traditions, this Märzen-style beer a perfect blend of lemon
has a toasted malt flavor and fresh tangerine flavor
and subtle, spicy hop notes with a touch of clementine
that make it perfect for and mandarin. There’s an
celebrating fall. ABV: 5.1% ideal balance of tartness
Packages: 12 oz. and sweetness in every sip,
bottles and 12 oz. with a nice, clean finish
cans Availability: Now! that makes it incredibly
in Lancaster and refreshing and extremely
Berks Counties drinkable. ABV: 5% Package: 12 oz. bottles only
Availability: Now! in Lancaster, Berks, Lehigh and
Leinenkugel’s Northampton Counties
Harvest Patch
Shandy Narragansett Fest
A shandy is a beer mixed Märzen Lager
with a little something extra,
like soda, juice or ginger ale, Based on the Bavarian-style beer that
so every fall, Leinenkugel’s Narragansett produced in the ’60s and ’70s,
releases their famous Harvest this elegant Oktoberfest-style Märzen is
Patch Shandy with natural brewed with the highest quality German malts
pumpkin spice flavor. It’s and hops. Weyermann’s Munich malt creates
a delicious blend of traditional weiss beer, nutmeg, a rich, bready and toasty base, while Tettnang
allspice, clove and a bit of pumpkin. ABV: 4.2% hops add a crisp, but subtle and dry, spiced
Package: 12 oz. bottles only Availability: September in finish. King Gambrinus would be proud! ABV: 5.5%
Lancaster and Berks Counties Package: 16 oz. cans only Availability: August in
Lancaster, Berks, Lehigh and Northampton Counties
16 HeadyTimes v.110 www.origlio.comSeasonalSELECTIONS
Samuel Adams OctoberFest Dogfish Head Punkin Ale
First brewed in 1989, Samuel Adams DFH Punkin Ale is a full-bodied brown ale
OctoberFest is the brewery’s take on the with smooth hints of pumpkin and brown
traditional Märzen style. A blend of hearty sugar. Brewed with real pumpkin meat,
malts creates a deep, smooth flavor with notes brown sugar and spices, Punkin Ale made
of caramel, fit for any celebratory occasion. its debut in 1995 and Dogfish Head has
ABV: 5.3% Packages: 12 oz. bottles and been brewing it every year since! ABV: 7%
draught Availability: Now! in Berks, Lehigh Packages: 12 oz. bottles and draught
and Northampton Counties Availability: Now! in Lancaster, Berks,
Lehigh and Northampton Counties
Samuel Adams
Jack-O Dogfish Head
Jack-O’s cinnamon and nutmeg
120 Minute IPA
aromas are as fresh as a Dogfish Head Craft Brewery’s iconic 120 Minute
warm pumpkin pie. IPA is back with a bold, new bottle carrier. To better
This new pumpkin complement the audacious aromas and flavors found
ale features real in 120 Minute IPA, DFH revamped the carrier, making
pumpkin with an it bolder and more eye-catching with a jet-black
ideal balance of background and metallic gold graphics. At the center
seasonal spices for of the design is something every beer lover will quickly
a crisp, refreshing recognize, a hop cone. The ingredient responsible for
finish. ABV: 4.4% bringing 120 Minute IPA to life, this hand-drawn hop
Packages: 12 oz. bottles and cone exudes golden rays of light, assuring folks that
draught Availability: Now! in Berks, their search is over – they found it, the Holy Grail for
Lehigh and Northampton Counties Hopheads. Unfiltered and abundantly hoppy, 120
Minute IPA is continuously hopped with a copious
Samuel Adams amount of high-alpha American hops
Sweater Weather Variety Pack throughout the boil and whirlpool,
and then dry-hopped with another
The Sweater Weather Fall Variety Pack has a beer to pallet of hops. ABV: 15-20%
complement the change of seasons, from the first Packages: 12 oz. bottles and
cold front to the rare heat wave, it includes: Sam draught Availability: Limited
Adams OctoberFest, Jack-O, Sam ’76 and Boston quantities in August in
Lager. Availability: Now! in Berks, Lehigh and Lancaster, Berks, Lehigh and
Northampton Counties Northampton Counties
Twisted Tea Passion Fruit
Twisted Tea’s newest flavor has the great taste of iced tea with a twist of passion fruit. ABV: 5%
Package: 12 oz. bottles only Availability: Now! in Berks, Lehigh and Northampton Counties
www.origlio.com HeadyTimes v.110 17You can also read
