FAST FACTS NZ What you need to know about TV Viewing - Published March 2020 - Think TV
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FAST FACTS NZ
What you need to know about TV Viewing
Published March 2020
ThinkTV’s latest Fast Facts
provides all the details about
TV viewership in New Zealand,
including how many and who’s
watching, how long they’re
watching for and where.
Plus the latest data on number
of screens and BVOD
(Broadcaster Video On
Demand)
Published March 2020 – all data based on January – December 2019
N E W Z EA L A N D T V V I E W I N G – T H E FAC T S • Every week TV reaches 3.2 million (73% of New Zealanders 5+) • Every day TV reaches 2.4 million (55% of New Zealanders 5+) • 95% of New Zealand homes (1,755,000) have a television • New Zealanders spend 2 hours 16 minutes per day watching TV • 89% of TV is watched Live • 1.3 million New Zealanders access BVOD in a typical week Sources: Nielsen Television Audience Measurement 2019, Nielsen Consumer and Media Insights 2019
N E W Z EA L A N D T V V I E W I N G – K E Y Y EA R O N Y EA R T R E N D S • Linear TV reaches more Household Shopper with Kids on a typical day (Average daily reach 58.9% versus 57.4%) • Household Shoppers with Kids are spending more time watching Linear TV (2 hours 25 minutes versus 2 hours 19 minutes per day) • 14% more NZ homes have Connected TV’s and there is an increase in the number of screens (see Slide 16) • The percentage of Linear TV watched Live - 89% - has not changed • The number of New Zealanders watching Linear TV per day remains at 2.4 million, while daily viewing of people aged 25-54 remains at over 1 million Sources: Nielsen Television Audience Measurement 2019 versus 2018, Nielsen Consumer and Media Insights 2019 versus 2018
LINEAR TV PENETRATION AND USAGE
THE NEW ZEALAND LINEAR TV AUDIENCE – T H E FAC T S • 25-54 year-olds make up 40% of the average audience • Over 1 million (52%) of this core demographic are reached by TV in a typical day • They spend 2 hours 8 minutes watching TV per day • 8 out of 10 Household Shoppers with Children can be reached by TV in a typical week • This group watch 2 hours and 25 minutes of TV per day • Over half a million New Zealanders aged 18-39 watch TV every day Source: Nielsen Television Audience Measurement January – December 2019
HOW MANY NEW ZEALANDERS WATCH LINEAR TV?
HOW MANY NEW ZEALANDERS WATCH LINEAR TV?
2.4 million New Zealanders in a day
55% of the population
3.2 million New Zealanders in a week
73% of the population
3.7 million New Zealanders in a month
85% of the population
Source: Nielsen Television Audience Measurement (Base: All People 5+, Consolidated, Jan-Dec 2019, All Day, Average Cumulative Reach (daily/weekly/monthly))
WHO’S WATCHING LINEAR TV?
Profile of Viewers (% of viewing in each age/gender demographic)
5-24 25-39 40-54 55-64 65-74 75+
11.9 10.3 13.2
17.6 19.1 16.3
20.1 20.1 20.1
25.4 24.8 26
14.4 13.9 14.9
10.6 11.9 9.6
TOTAL MALES FEMALES
Source: Nielsen Television Audience Measurement (Base: All People 5+, Sample, Jan-Dec 2019, All Day)
HOW MANY PEOPLE DOES TV REACH IN A DAY?
Average Daily Reach – Linear TV – By Key Demographics
Main Household
All People All People All People
All Day Audience Shopper
5+ 25-54 18-39
with Kids
Average Daily Reach 2,417,500 1,004,400 302,400 528,100
Average Daily Reach (%) 55.1 52.4 58.9 37.8
Source: Nielsen Television Audience Measurement (Base: All People 5+, 25-54, Main HH with child, 18-39, Consolidated, All Day, Jan-Dec 2019, Average Daily Cume ReachHOW MANY PEOPLE DOES TV REACH IN A WEEK?
Average Weekly Reach – Linear TV – by Key Demographics
Main Household
All People All People All People
All Day Audience Shopper
5+ 25-54 18-39
with Kids
Average Weekly Reach 3,218,300 1,365,000 411,700 812,000
Average Weekly Reach (%) 73.3 73.7 80.1 58.2
Source: Nielsen Television Audience Measurement (Base: All People 5+, 25-54, Main HH with child, 18-39, Consolidated, All Day, Jan-Dec 2019, Average Weekly Cume ReachHOW LONG DO THEY SPEND WATCHING?
Time spent per day – Linear TV – by Key Demographics
Main Household
All People All People All People
Shopper
5+ 25-54 18-39
with Kids
Time spent viewing
per day (hh:mm) 2:16 2:08 2:25 1:15
Source: Nielsen Television Audience Measurement (Base: All People 5+, 25-54, Main HH with child, 18-39, Consolidated, All Day, Jan-Dec 2019, Average Daily Cume ReachHOW WE WATCH TV
H O W W E WAT C H T V - T H E FA C T S • 89% of all Linear TV viewing is live • An average New Zealand home has 7.5 screens; the number of Connected TV’s has increased by 14% compared to last year • New Zealanders spend around 16 ½ hours per week watching Linear TV and just under 7 hours watching TV/Video content online • Of the most popular programmes among 18-54 year-olds in 2019 on Linear TV, rugby dominated the top 10 spots. 21% of all New Zealanders watched the All Blacks vs England RWC semi-final • 1.3 million New Zealanders access a NZ BVOD platform in a typical week Sources: Nielsen Television Audience Measurement, Nielsen Consumer and Media Insights
TELEVISION IS PREDOMINANTLY VIEWED LIVE
11.0%
89.0%
Live Timeshifted
Source: Nielsen Television Audience Measurement (Base: All People 5+, Consolidated, Jan-Dec 2019, All Day, % of Playback viewing)MANY OPTIONS TO CONSUME TV
An average New Zealand home has more than 7 screens
1.7 2.5 1.1 2.2
TV Mobile Tablet Desktop/Laptop
Source: Nielsen Consumer and Media Insights, 10+, Year ending Quarter 4 2019. Base = Main Household Shopper9 5 % O F N Z H O M ES H AV E A T V ( A N Y T Y P E )
And almost 4 out of 10 have a Connected TV (14% increase YOY)
95%
TV (All)
95%
77%
Smartphone
81%
75% 2018
PC/Laptop
76% 2019
45%
Tablet
46%
34%
Connected TV
39%
Source: Nielsen Consumer and Media Insights, 10+, Year ending Quarter 4 2019, Yeah ending Quarter 4 2018. Base = Main Household ShopperM O ST T I M E S P E N T WATC H I N G L I N EA R T V
More time is spent watching Linear TV in a typical week (hh:mm)
16:24
06:47
Time spent watching Linear TV on a TV Set Time spent watching any TV/Video online on any device*
Source: Nielsen Television Audience Measurement All People 10+, Consolidated, Jan-Dec 2019, All Day
*Source: Nielsen Consumer and Media Insights, 10+, Year ending Quarter 4 2019. Time spent watching TV/video/movies online on: PC/Laptop, Mobile, SmartTV/TV that connects to the internet, Tablet in the last 7 daysCO-VIEWING
J U ST OV E R H A L F O F P EA K T I M E V I E W I N G I S CO - V I E W I N G
(Viewing with others)
Solus viewing Co-viewing
49% 51%
Source Nielsen Television Audience Measurement 2019 Peak time = 1800 - 2230CO - V I E W I N G I S H I G H EST D U R I N G T H E CO R E E V E N I N G
FA M I LY V I E W I N G T I M E ( 1 9 3 0 - 2 1 0 0 )
% of co-viewing by daypart
1930-2100 52%
Peak (1800-2230) 51%
1800-2400 50%
All Day 42%
Source Nielsen Television Audience Measurement 2019TOP PROGRAMMES
MOST POPULAR PROGRAMMES IN 2019 – INCLUDING ONE-OFF EVENTS
Top 20 Programmes including sport and one-off shows – Linear TV – All People 18-54
RANK PROGRAMME CHANNEL AUD% NO. OF EPISODES
1 Rugby World Cup 2019 Semi Final 1 TVNZ 1* 21.4 1
2 Rugby World Cup 2019 Final TVNZ 1* 12.2 1
3 Patrick Gower: On Weed Three* 9.8 2
4 Rugby World Cup 2019 Semi Final 2 TVNZ 1* 9.6 1
5 Rugby World Cup 2019 Delayed TVNZ 1* 9.3 4
6 Rugby World Cup 2019 Bronze Final Delayed TVNZ 1* 9 1
7 Rugby World Cup 2019 Quarter Final Delayed TVNZ 1* 8.9 2
8 International Rugby Bledisloe Cup SKY Sport 1 8.4 1
9 Married At First Sight Three* 8.1 41
10 Rugby World Cup 2019 Opening Ceremony TVNZ 1* 8 1
11 Elvis All-Star Tribute TVNZ 1* 7.6 1
12 The Block NZ Firehouse Three* 7.5 48
13 Dancing With The Stars Three* 7.3 19
14 Highway Cops TVNZ 1* 7.2 4
15 My Kitchen Rules TVNZ 2* 7.2 50
16 Shortland Street TVNZ 2* 7.1 235
17 Leaving Neverland TVNZ 1* 7.1 2
18 1 News TVNZ 1* 7 366
19 Crocodile Dundee TVNZ 2* 7 1
20 Lego Masters Three* 6.8 9
Target: All People 18-54 Average combined episodes - 1 January to 31 December 2019; All Day (2am – 2am)
TVNZ 1* = TVNZ 1 and TVNZ 1 +1; TVNZ 2* = TVNZ 2 and TVNZ 2 + 1; Three* = Three and Three Plus 1MOST POPULAR PROGRAMMES IN 2019 – EXCLUDING ONE-OFF EVENTS
Top 20 Programmes – excluding sport and one-off shows – Linear TV – All People 18-54
RANK PROGRAMME CHANNEL AUD% NO. OF EPISODES
1 Married At First Sight Three* 8.1 41
2 The Block NZ Firehouse Three* 7.5 48
3 Dancing With The Stars Three* 7.3 19
4 Highway Cops TVNZ 1* 7.2 4
5 My Kitchen Rules TVNZ 2* 7.2 50
6 Shortland Street TVNZ 2* 7.1 235
7 1 News TVNZ 1* 7 366
8 Lego Masters Three* 6.8 9
9 Hyundai Country Calendar TVNZ 1* 6.7 41
10 Dog Squad TVNZ 1* 6.7 4
11 Celebrity Treasure Island TVNZ 2* 6.7 18
12 Police Ten 7 TVNZ 2* 6.1 40
13 Wentworth TVNZ 2* 6 10
14 Lost & Found Three* 5.9 8
15 Travel Guides (Australia) TVNZ 2* 5.9 11
16 Big Cats TVNZ 1* 5.9 2
17 Grand Designs New Zealand Three* 5.9 8
18 Border Patrol TVNZ 1* 5.9 10
19 Married At First Sight NZ Three* 5.7 17
20 Motorway Patrol TVNZ 2* 5.7 11
Target: All People 18-54 Average combined episodes - 1 January to 31 December 2019; All Day (2am – 2am)
TVNZ 1* = TVNZ 1 and TVNZ 1 +1; TVNZ 2* = TVNZ 2 and TVNZ 2 + 1; Three* = Three and Three Plus 1NZ BROADCASTER VIDEO ON DEMAND
1.3 million
New Zealanders access
a NZ BVOD* platform
every week
Source: Nielsen Consumer and Media Insights, Year ending Q4 2019. *NZ BVOD = TVNZ On Demand; ThreeNow; Bravo TV; Freeview;
SkyGO; Sky Fan Pass; Choice TV On Demand; Maori Television On DemandNZ BVOD PLATFORMS* REACH HIGH VALUE AUDIENCES
Accessed NZ BVOD in last 7 days – audience demographics
All People Household Shopper
Homeowners
25-54 with Kids
Accessed last 7 days 671,000 393,000 774,000
Accessed last 7 days (%) 56% 57% 57%
Source: Nielsen CMI Year ending Q4 2019 – Base: Used Online/TV Video service in last 7 days
*NZ BVOD: TVNZ On Demand; ThreeNow; Bravo TV; Freeview; SkyGO; Sky Fan Pass; Choice TV On Demand; Maori Television On DemandGLOSSARY
KEY TERMS AND DEFINITIONS
TERM DEFINITION NOTES
As Live Viewing of recorded television broadcast content that occurs within the same research
day (2am-2am) but viewed at a later time than the original broadcast time; for example,
pausing a program and then continuing to watch it as a recording
Average Daily Reach The sum of the number of unique viewers who have seen at least one minute of an An individual or household is only counted
(000’s or %) event or time band across the day, averaged across a period of time (days). once per day if they have viewed at least
one minute of the event or time band
AUD% The average viewing audience for a demographic expressed as a percentage of the = Audience / Universe Estimate
relevant Universe Estimate
Also known as TARP (Target Audience Rating Point)
Audience or AUD (000s) The average number of people (or homes) in a target market who were watching a = sum of people watching each minute of
specific event or time band each minute, expressed in absolute figures for that the show or time band / sum of minutes
demographic
Connected TV A TV set that is connected to the internet, allowing viewers to not only watch Linear or
Broadcast TV but also watch Video on Demand etc
Consolidated Data: Nielsen’s final ratings incorporating ‘Live’ viewing and viewing of broadcast content Consolidated 7 = 'Live' + 'As Live' + 'Time
Consolidated 7 that is played back through the television set at normal speed either within seven Shift to 7'
days of original broadcast ('Consolidated 7')
Demographic (group) or Basic descriptor of individuals or households using classifications such as age, sex,
Target occupation group, education level, household size, etc
Linear TV TV received via aerial, satellite or cable is Linear TV i.e. any TV that is not viewed
over the internet. Sometimes referred to as Broadcast TV, it can be watched as
Live TV or time-shifted as Playback TV
Live Viewing of a television program as it is actually broadcast
Main HH Shopper Person aged 18 or older who has primary household shopping responsibilities
28KEY TERMS AND DEFINITIONS
Term Definition Notes
Overnight Data Nielsen ratings delivered each morning for the previous research day, incorporating ‘Live’ ‘Live’ + ‘As Live’ viewing
viewing and viewing of content that was broadcast yesterday, recorded and played back by
2am (‘As Live’ viewing)
Profile% Shows the audience composition of an event or time band by calculating the proportion of = Audience of target group of interest / Total
viewers in the target demographic to the number of viewers in the base target (usually People Audience
Total People)
Reach OR Reach (1 min) OR Cumulative The sum of the number of unique viewers who have seen at least one minute of an event or An individual or household is only counted
(Cume) Reach time band across its total duration once if they have viewed at least one minute
of the event or time band
Reach% The sum of unique viewers expressed as a percentage of the universe for the target demographic = Reach / Universe Estimate
Research Day 2am – 2am on any calendar day
Sample Size The panel size for any specific demographic
TARP (Target Audience Rating Point) The average viewing audience for a demographic expressed as a percentage of the relevant = Audience / Universe Estimate
Universe Estimate
Timeshifted Linear TV recorded on a Personal Video Recorder (PVR), VCR or other form of time-shifting
technology and watched after the live broadcast. Also referred to as Playback TV. Can be viewed
up to 7 days from broadcast
Time Spent Viewing / Demo Of the total number of people in the target market (potential audience), the number of minutes = (Audience / Universe Estimate) x Event
each person viewed of a specific event. This variable considers the potential of the target, even Duration
if many individuals in the target audience did not watch the event being analysed
Time Spent Viewing / Viewer The average number of hours or minutes each individual has seen of the program or time = (Audience / Reach) x Event Duration
band being analysed compared to the total number of people in the target audience. Each
individual must have watched at least 1 minute of the event to be counted
Total TV The Total Audience viewing across all of the TV channels that are broadcasted and measured
by Nielsen – includes Live and Consolidated
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