Family Cookie Guide 2019 Cookie Program - Girl Scouts of Southern ...
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Family Cookie Guide
2019
Cookie Program
1
TABLE OF CONTENTS
Cookie Flavors and Information Page 3
GSSNV Service Unit Map Page 4
2018-2019 Girl Scout Cookie Program Page 5
Cookie Program Resources Page 7
GSSNV Cookie Calendar Page 8
Your Cookie Team Page 9
Your Role Page 10
Care to Share Page 11
Participation and Troop Proceeds Page 12-13
Girl Rewards Page 14-15
Council Procedures Begin on Page 16
• Booths Page 16
• Returns Page 18
• Money Handling Page 18
• Delinquency Page 18
• GSSNV Adult Code of Conduct Page 19
• GSSNV Girl Code of Conduct Page 20
• 2018-2019 Cookie Pro Contest Information Page 21
2
3
Girl Scouts of Southern Nevada inspires girls to stand up and make a difference. By
nurturing innovation and developing leadership skills, we prepare girls to overcome
challenges and advocate for their ideas now and later. With an emphasis on self-
discovery, character building and community impact, Girl Scouts helps girls become a
powerful force for good in the world.
OUR MISSION
Girl Scouting builds girls of courage, confidence, and character, who make the word a
better place.
4
2018-2019
®
GIRL SCOUT COOKIE PROGRAM
THE GIRL SCOUT COOKIE PROGRAM® HELPS EMBOLDEN GIRL
SCOUTS® BY BUILDING THESE FIVE ESSENTIAL SKILLS.
GOAL SETTING—as she sets cookie sale goals and makes a plan to reach them.
DECISION-MAKING—as she and her troop decides how they will spend the cookie money.
MONEY MANAGEMENT—as she makes a budget, takes orders and handles customers’ money.
PEOPLE SKILLS—as she learns to talk and listen to all kinds of people while selling cookies.
BUSINESS ETHICS—as she is honest and responsible every step of the way.
The time, talent, and support you give your girl(s) and all Girl Scouts by participating in the Girl Scout
Cookie Program® are extremely. Thank you for helping them learn, grow and make a lasting impact
on the world.
5
GIRL SCOUT COOKIE
RESOURCES
Be sure to take advantage of all the resources available online to guide you through a fun
and successful Girl Scout Cookie Program®.
Girl Scouts of the USA: Locate info on the Girl Scout Cookie Program and
national cookie badges and pins. GirlScoutCookies.org
Baker Website: The website of our official Girl Scout Cookie baker. Find girl
activities, marketing ideas, Girl Scout Cookie facts, cookie sale resources and clip
art to help girls prepare for the cookie sale. LittleBrownie.com
Council Website: www.girlscoutsnv.org
Visit our site to find procedures, forms, manuals and other helpful information.
eBudde™: Your Command Center for managing the cookie sale. Order cookies,
track girl activity and order girl rewards. ebudde.LittleBrownie.com
eBudde Troop App Plus™: Place orders on your mobile devices. Video training and
eBudde help are built right in. Learn more and download the app at
LittleBrownie.com.
eBudde™ Booth Sale Recorder: Record products in real time at booths, making
record-keeping a snap. Download this free app in iPhone App Store or through
Google Play.
Girl Scouts® Cookie VIP eTraining™: Get step-by-step Girl Scout Cookie
Program® training whenever you’d like it! VIPeTraining.LittleBrownie.com (Or visit
LittleBrownie.com for a link)
Girl Scouts® Built by Me™ Cookie Planner: An online tool to help plan a custom
cookie season. CookiePlanner.LittleBrownieBakers.com
Digital Cookie®: Girl Scouts can set up their own personalized website, take
credit card payments and ship cookies directly to their customers.
LittleBrownie.com
Girl Scouts® Cookie Club™: Girls set goals, email customers to place online
orders and track progress. CookieClub.LittleBrownie.com
Girl Scouts® Cookie Locator™ by Little Brownie Bakers®: Help friends locate
the closest cookie booth with this app. CookieLocator.LittleBrownie.com
(Girl Scouts® Cookie Finder on girlscouts.org can also be used to locate cookies.)
6
5 STEPS TO GIRL SCOUT COOKIE
SUCCESS
HELP HER SELL ONLINE
Cookie enables girls to set up their own personalized sales pages, take credit card payments and ship
cookies directly to their customers. Girls can set goals and track their progress, too.
ENCOURAGE GOAL SETTING
Goal setting is an important life skill. She’ll go far if she knows how to set a high goal and reach it.
• Ask about her group’s goals and help her set personal goals.
• Help her complete the order card section that explains her group’s goal.
• Encourage her to share her goal with customers. Customers want to help girls succeed.
• Guide her to set practical and useful goals about what she wants to learn and earn.
SUPPORT HER SALES
She needs you to be on her side as she develops the confidence to ask people for orders.
• Ask her questions and help her practice her talking to customers
• Help her take orders or arrange booth sites
• Go with her to sell and deliver cookies
• Help her network with family and friends but
allow her to “ask” so she can learn important
business skills.
VOLUNTEER
Her group or troop need help chaperoning booths,
picking up cookies, and more. Ask your Troop Cookie
Manager how you can help support the team.
PRACTICE SAFETY
Help your girl(s) understand the Girl Scout safety
rules, found at girlscouts.org/cookies
7
GSSNV
COOKIE PROGRAM CALENDAR
Checklist of Important Dates
Activity Date
Important Times/Dates Set by
Initial order taking begins January 18
Troop Cookie Manager
Troop Opt-Out Form Due January 25
(by Close of How Often do I give money for Troop
Business) Deposits:
GSSNV Cookie Rally January 26
Initial order taking ends February 03 Where can I drop off Troop Deposits:
Parent Cookie order due to February 04
Troop Cookie Manager Notes:
Mega Drop: Initial-order cookies February 23
available
Cookie booths begin March 01
Website for registration:
Troop Cookie Manager Information
Troop#
Name:
Phone:
Email Address:
Best Way to Communicate with my Troop Cookie Manager:
Service Unit Product Manager Information
Service Unit Name: Service Unit#
Service Unit Product Manager Name Email Address
Got a question?
If you need help, contact your troop cookie manager. If you need further assistance; contact your
service unit product manager, or customerservice@girlcoutsnv.org
8
Your GIRL SCOUT COOKIE
TEAM
Troop Cookie Manager (TCM)
Service Unit Product Manager • Verifies Girl Scouts membership for
(SUPM) all Troop/participants in the Cookie
• Verifies Girl Scouts membership for Program.
all participants in the Cookie • Ensures Family Cookie Agreement
Program. forms have been completed by all
• Ensures Cookie Agreement forms girls in the troop.
have been completed. • Reviews and submits the initial
• Reviews and submits the initial cookie and girl rewards order for the
cookie and girl rewards order for the troop.
entire Service Unit. • Schedules and Coordinates Booths
• Reviews data in eBudde for the • Reviews data in eBudde for the
entire Service Unit and submits final entire the troop and submits final girl
girl rewards order. rewards order.
• Receives girl rewards from Little • Receives girl rewards from SUPM
Brownie Bakers and distributes to • Collects and deposits money
troops in a timely manner. • Supports parents and the Troop
• Supports GSSNV and the Troop Cookie Managers as needed.
Cookie Managers as needed.
Troop Leader (TL)
• Works with Troop Cookie Manager
to schedule, plan and lead the family
meeting.
• Works with the troop to set goals and
plan cookie learning activities. (Visit
LittleBrownie.com for ideas)
• Works with Troop Cookie Manager
to plan for troop’s participation in
booth sales.
• Assists with cookie pick-up, storage
and distribution (if needed).
• Supports girls throughout the
program to review goals and
progress.
• Supports Troop Cookie Manager
with money collection and deposits
as needed.
GSSNV Council Information
Email: customerservice@girlscoutsnv.org
Phone: 702-385-3677
Hours: Monday- Friday: 9:00am- 5:00pm
9
YOUR IMPORTANT ROLE
The main job of the Girl Scout Parent is to:
• Make sure your Girl Scout has a current
membership
• Complete Caregiver Permission & Financial
Responsibility Agreement Form
• Honor and live by the Girl Scout Promise and
Law.
• Follow all policies and meet all deadlines.
• Attend Cookie Training(s) and/or Troop Cookie
Meeting (ask your Troop Cookie Manager when)
• Communicate and answer emails from your
Troop Cookie Manager
Permission Slips
The Permission Slip will be provided by your Troop Cookie Manager or Council. The form MUST be signed by
the you PRIOR to your Girl Scout participating in the cookie program in ANY way. This covers both the
participation in the program and the selling of cookies (door-to-door and at cookie booths). The Troop Cookie
Manager will keep the signed Permission Slip in their troop files. The permission slips do not get turned into
Council unless submitting a bad debt
Girls succeed when families get involved.
You can support your girl by giving her love, guidance, and
inspiration. There are also some specific responsibilities you’ll
need to assume to ensure your girl achieves her goals:
• Help your Girl Scout set goals and coach her on how to
sell.
• Make sure your Girl Scout does not take orders prior to
program start date.
• Collect payment upon delivery, not before except for
Care to Share. Be sure to turn over all funds to the troop
cookie manager as soon as possible.
• Remember that cookies cannot be returned to the troop
or Council once signed for.
• Accept financial responsibility for all cookies and money
received
• The cookie program helps Girl Scouts learn honesty and
fairness. Failure to account for money and products
received will be considered misappropriation of funds.
10CARE TO SHARE
The CARE TO SHARE program is designed for customers to purchase cookies to be sent to
military and their families, food banks, homeless shelters, etc. Troops can choose to
donate to select organizations in their immediate Service Units. The girls accept payment
for the cookies at the time of delivery or Booth Sale. This money can be used to purchase
CARE TO SHARE cookies. If it’s not in $5.00 or $6.00 increments, then the money can be
combined with other customer’s donations until they have enough for a box. Every box
counts! Troops will be given CARE TO SHARE customer receipts to use, should a customer
request one. Receipts can be duplicated as necessary. These receipts are for the
customer’s records only, and do not need to be turned in at the end of the sale. The
Military is our default for all CARE TO SHARE donations but GSSNV donates to multiple
sources. Care to Share boxes can be added to the girls through eBudde.
To Earn the Care
to Share Patch
each
Girl must sale
15+ packages
11HOW GIRLS SELL
GIRL SCOUT COOKIESâ
Selling practices vary from council to council. In our
area, girls sell cookies through these channels:
Order Card taking
Girls ask neighbors, friends and family members to place orders for
cookies. They write their orders on the paper order card, which is
turned in to the cookie volunteer. The volunteer enters these orders in
eBudde™. Payment is collected when girls deliver cookies a few weeks
later.
Booth sales/direct sales
Troops buy cookies and resell them directly to customers, often at
booths in high-traffic areas such as grocery stores, malls or sporting
events. Booth sale times and locations are organized by our council,
and troops can only sell at approved locations.
Digital Cookie®
Girls create customized websites and send
emails to family and friends, asking them to
buy cookies. Customers purchase cookies
online and have the option for the cookies to
be shipped directly to their homes. Orders
appear automatically in eBudde. Find out
more at girlscoutcookies.org.
12GIRL SCOUT COOKIE
PROCEEDS
How the cookie crumbles
We have the cookies customers
look forward to every year!
Girl Scout Cookies are $5.00
per box for traditional
varieties. Specialty cookies
are $6.00 per box.
Troop proceeds and reward opportunities for
girls
Troops will earn $1.00 dollar per package sold.
Opting Out:
Troops can earn an addition $0.10 per box if they
Choose to “Opt Out” of the rewards program.
Only troops made up of Juniors, Cadettes,
Seniors, and Ambassadors can “Opt Out” of
the recognitions program.
Girls who opt out will still earn the Theme
Patch and Achievement Number Bars only.
Girls that sell 1000+ boxes will NOT qualify
For the Grand Cookie Club.
To qualify, all girls and parents must sign the
Opt-Out form. This form is due by Friday, January
25th to customerservice@girlscoutsnv.org by
Close of Business (COB).
• Late forms CAN NOT be accepted. Please Note: Money earned during Girl Scout
Product Cookie Program belongs to the troop as
troop proceeds
13GIRL REWARDS
Girl Scouts can earn a wide variety of rewards for their
achievements in the Girl Scout Cookie Program®:
• Official Girl Scout badges.
• Symbols of accomplishment in the form of
patches and other reward items promoted on
the order card.
• Recognitions are mailed directly to your Service Unit Product
Manager (SUPM) in late April. Your SUPM will contact you for a
pick-up date/time. If recognitions are not picked up in a timely
manner, they will be brought to the Council office for pick up.
Council will hold on to recognitions until August 01, 2019.
• Recognition items are non- transferrable and not redeemable for
cash.
• GSSNV reserves the right to substitute recognition items/events of
equal or greater value without notice.
• Any Girl Scout found to be selling before the official start dates or
through prohibited methods will not receive recognition items or
credit for those orders.
• If rewards are not collected by August 01, 2019 GSSNV does not
guarantee the rewards will be available or in stock.
• New This Year: Volunteer Initial Order Recognition!
o Volunteer Initial Reward Order Recognition
o Volunteer Patch
The Girl Scout Cookie Activity Pin
All girls who participate in the Girl Scout Cookie Program
are eligible to earn the annual Cookie Activity Pin, which
recognizes the 5 Skills learned and practiced during the
sale. Girls can collect a different color of pin every year. Get details at
girlscoutcookie.org. Please note this pin can be purchased in the store
or online (Council does not provide this pin to girls/troops).
14The Girl Scout Promise
On my honor, I will try:
To serve God and my country,
To help people at all times,
And to live by the Girl Scout Law.
The Girl Scout Law I
will do my best to be
honest and fair,
friendly and helpful,
considerate and caring,
courageous and strong, and
responsible for what I say and do,
and to
respect myself and others,
respect authority,
use resources wisely,
make the world a better place, and
be a sister to every Girl Scout.
15GSSNV BOOTH INFORMATION
mistaken for adults. Multi-level troops
Questions About Booths may participate in 1 to 1 Cookie Booths but
can only have the girls in grades 6th
through 12th participate in their 1 to 1
If you have any questions or concerns before,
booths.
during or after your booth, be sure to contact your
Troop Cookie Manager, then your Service Unit
Product Manager, and/or the Council Office. Cookie Booths at Your Own
Please Do NOT ask the store manager. Business
NOTE: This ONLY applies to Troop Leaders, Troop
Cookie Managers, and parents that OWN their own
Booth Hours
Booths will be scheduled as follows (dependent on business. It does NOT apply to a parent or
store restrictions): Troop Cookie Manager (TCM) who works at the
business but doesn’t own it. If a TCM or parent
• Monday through Friday: 1:00pm through
(ONLY, not a relative or friend) owns a business
8:00pm
and wishes to have their Troop sell cookies there,
• Saturday and Sunday: 8:00am through
they can do so under the following guidelines:
8:00pm
*please let your SUPM know if you
• Booth coordination and scheduling will be
will be at booths outside these handled through the Service Unit
hours Product Manager. Owning a business
does not allow you to create your own
Booth Staffing booth sale hours or dates. All Council
A minimum of two adults and two Girl Scouts booth guidelines must be followed
must be present at all times during troop booth regardless of ownership.
sales, (unless you are a Cadette, Senior, or • A “Booth Sale Authorization Form” must
Ambassador Girl Scout you have permission to do be submitted and approved.
1 to 1 booth.). One adult must be registered, and • All Cookie Booth Guidelines and limits
cookie trained or on-line cookie booth trained with apply.
clear background check. The second adult can be
• The location CAN be used exclusively by
a mom, dad, grandparent, or any responsible
the troop but MUST be shared with all girls
adult over the age of eighteen.
in the troop.
• Girl and adult ratios apply; minimum of
1 to 1 Cookie Booths for Cadettes, two girls and two adults must be present
Seniors and Ambassadors ONLY at each booth.
This program ONLY applies to girls who are
Cadettes, Seniors, and Ambassadors and their
cookie booth trained adult. For safety purposes
this program option is only available for older
girls. This includes our GSSNV Juliettes.
• Older girls, Cadettes, Seniors and
Ambassadors ONLY, may work 1 to 1
booths. They should have identifying Girl
Scout attire on so Girl Scouts are not
16GSSNV BOOTH INFORMATION
Per GSUSA 2019 Cookie Booth Policy to pack up your booth, the area must be cleared so that
o Certain locations may be the next troop can begin selling immediately when their
inappropriate for young girls based time begins.
on the standards of your local
community, may negatively impact
the cookie program experience for During Your Booth
girls, and/or may negatively impact • Bring your own equipment and supplies.
our brand in your community. Use a covered table to display your
cookies, and use publicity posters, troop
o For additional clarity, girls should not banners, etc., for your display.
sell in or in front of establishments • Always keep boxes/cases off the ground,
that they themselves cannot legally even when setting up or breaking down
patronize. your booth. Utilize wagons, milk crates or
other platforms. Empty cases are NOT
o Additionally, with respect to allowed to be used for this purpose, as it
marijuana dispensaries, we have cannot be verified that they are empty. DO
been steadfastly combating the NOT use the location’s shopping carts to
unauthorized uses of the Girl Scout store inventory or booth items during the
trademark by the cannabis booth.
community, which has been • NEVER GIVE COOKIE SAMPLES to
marketing—without our customers as it is against Health
authorization—certain cannabis Department regulations and possibly
products under our youth-appealing store regulations.
brand. We are continuing to • Girls AND adults should wear Girl Scout
aggressively fight these unauthorized appropriate attire (Uniform vest or
uses of the Girl Scout brand and hope sash/Troop t-shirt preferable). Girl Scout
that our councils and volunteers will membership pins should always be worn.
join Girl Scouts of the USA’s efforts by ALL, please be conservative; no short-
discouraging cookie booth locations shorts or low cut shirts.
at such locations. • Siblings and pets MUST be left at
home. Tag-a-longs (non-registered
Girl Scouts) are not allowed at a booth
Setting-Up and Closing Down Your sale.
Booth • Girls should take their breaks away from
Begin and end on time. If you arrive early: be the booth and NEVER eat at a booth.
respectful of the troop scheduled before you so that you • Do NOT allow girls to block store
don’t interfere with their sales. Likewise, be prepared to entrances or exits. Customers should
depart when your scheduled time is up. When arriving be approached only upon exiting the
for your shift, sales PRIOR to your scheduled starting store. Abide by store rules!
time are THEIRS; sales AFTER your scheduled starting • Leave your area clean by taking trash bags
time are YOURS! When ending your shift: sales PRIOR and taking your empty cardboard cases
to your ending time are YOURS; sales AFTER your ending with you. Do not leave them at the store
time are THEIRS. You can finish the sale that you are or in the store’s trash cans. Remember,
working on, but all additional sales belong to the next Girl Scouts Leave No Trace!
troop. If a customer promises to buy cookies on their
way out but doesn’t leave prior to your ending time, then
you forfeit the sales to the next troop. We are sisters in
Girl Scouting at all times. Although it may take you time
17RETURNS honored, the troop and parent will
accept financial responsibility.
NO Returns to Council • Girls can only accept pre-printed
Once troops receive their cookies, they checks with the issuer’s address
are NOT able to return them to Council. listed. Council cautions against
taking out- of- state checks. DO
not take “starter” checks or
MONEY HANDLING checks that are damaged.
The following information MUST
• Payment is collected when girls be filled out on the check:
deliver cookies. Payments are NOT • Driver’s License #
accepted during the initial order, • Driver’s License
nor should cookies be delivered Expiration Date
without receiving payment in full. • Telephone Number
ONLY EXCEPTION IS Gift of Caring
orders, payments should be accepted • Cookie funds should be collected
immediately. from girls and safeguarded by
• Always count and then fill out a
parents immediately.
receipt for any money collected. This
must be signed by the Troop Cookie • Cookie funds should be submitted
Manager and you to the Troop Cookie Manager in
• TCM will not accept money from a their original form (e.g. cash and
girl. If a girl in the troop brings money checks from customers),
to him/her, he or she will give back promptly and frequently. Talk to
the money with a note to the your TCM about dates/times for
parent/guardian saying they need to receiving girl payments. Parents
come in and count the money with are not allowed to deposit cookie
him/her, and sign a receipt. funds into their own personal
accounts. Your TCM will receipt
• Girls may accept cash or checks every transaction (e.g. cookies
payable to “Girl Scouts of given to girls, money received
Southern Nevada troop #XXXX” as from girls) for clarity and
payment for cookies. Checks reconciliation.
cannot be for more than $144.00
(the cost of two specialty cases). DELIQUINCY
Do not accept checks from a
customer for more than this Any monies not turned into the TCM on time are
considered delinquent. Your TCM will turn your
amount or accept multiple checks
information into Council. This can affect
from any individual. If the
scholarship applications and participation in
caregiver does not follow these
future product programs.
procedures and the check isn’t
18GSSNV ADULT CODE OF CONDUCT
No Troop Divorces during the Sale ADULT Code of Conduct
Unacceptable behavior by a volunteer, adult
Regrettably, the Cookie Sale often brings out both chaperone, parent or guardian as listed below, may
the best and the worst in adults. The end result
result in immediate suspension or termination of
often means troops wanting to split. This is often
because of differences of opinions regarding how any involvement in Girl Scouts:
a) Willful violation of Council or National Girl Scout
the leader is running the sale, especially in the way
Policies.
cookies are being credited and how the proceeds b) Willful creation of discord.
will be spent. However, this discord within the c) Willful damage and/or misuse of property.
ranks can be emotional to the girls and detrimental d) Violence of any kind to include behavior at Council
to the troop. For these reasons, Troops MAY NOT Office and w/Council staff and or volunteers.
divorce, separate, or split-up during the sale. e) Child Abuse – Neglect, physical injury, emotional
Troops experiencing problems should contact maltreatment to include verbal and/or sexual abuse.
their Membership/Troop Support Team f) Illegal Drugs – Use, sale, possession or being under
the influence of illegal drugs at a Girl Scout
immediately. The Team will help to resolve the
sponsored event.
situation until permanent solutions can be agreed
g) Improper conduct while under the influence of
upon after the sale. prescription drugs, including but not limited to
transportation of girls while on a controlled
Whistle Blowers h)
substance.
Alcohol – Use or being under the influence of alcohol
In an attempt to be sure that all is prohibited at all girl programs, activities, and
complaints during the Cookie Program are events.
i) Smoking – Smoking in non-designated areas or in
legitimate and in the Girl Scout spirit of the presence of girls is prohibited.
honesty and fairness, the following j) Inappropriate, abusive, profane or offensive
guidelines have been implemented: language to include behavior when calling Council
Office, w/Council staff and or volunteers.
• Third-party complaints will not be
k) Any inappropriate conduct, behavior or acts during
accepted. The person with the Girl Scout Activities.
complaint must be the person who l) Willful misuse of Council and/or troop/group funds.
saw it, heard it, read it, or was directly m) Refusal to submit an accurate and timely Financial
involved in it. Report.
n) Failure to fulfill the conditions of the volunteer
• You must be willing to put your agreement and/or the volunteer position
complaint in writing and sign your description.
name. o) Falsification or significant omissions of any
• You must be willing to back up your information on the Volunteer Application form
and/or council records.
complaints with examples. Random, p) Harassment or intimidation, including sexual
vague complaints will not be harassment or abusive behavior that creates a hostile
accepted. environment.
• If you are going to lodge a complaint, q) Failure to maintain a positive representation of Girl
Scouts of Southern Nevada and GSUSA at all Girl
you must be willing to face your Scout related activities and events can result in
accused. Accusers will no longer be dismissal of volunteer
kept confidential.
Any volunteer will be automatically
discharged if a registered sex
offender becomes part of their
household.
19GSSNV GIRL CODE OF CONDUCT
GIRL Code of Conduct Per GSUSA – 2019 Online Selling
Girl Scouts are held to the highest Policy
standards in the community. Girls are
highly visible to the public while wearing Girls are only to use the Internet to market
their Girl Scout uniforms and selling the Girl Scout Cookie Program and Fall
Product Program to friends and family (for
cookies. Therefore, their behavior is very clarity, “friends and family” are people
important to the Girl Scout movement. whom the girl or her family personally
Girls are representing a world-wide know).
organization and must act accordingly. •The Girl Scout Cookie Program is a girl-led
Poor behavior can jeopardize the program and online marketing and sales
potential to conduct cookie booths at that efforts should always be led by a girl while
location in the future. also being supervised by her parents or
caretakers.
a) Girls should greet their
•Friends and family of a girl participating in the
customers in a friendly manner. cookie program must not market or share a
b) Girls should always be polite. girl’s contact information, sales links, or sales
c) Girls should always say “Thank information on public-facing online sites. They
you,” after the sale. also should not share their sales link with any
d) Girls should be gracious when news outlets (this includes online and
someone isn’t interested in traditional news media, such as radio,
buying cookies. television, or magazines).
e) When helping a customer, girls •For safety purposes and other reasons,
online marketing activities, especially those
should not argue about who conducted through social media platforms,
gets to show them the cookies or should always be done through accounts set
collects the money. to “private.”
f) Girls should not eat or drink in
front of customers.
g) Girls should not text or use the
internet while working at a cookie
booth.
h) Girls should help to set-up, re-
stock, and tear-down the booth.
i) Girls should not block doorways;
always stand off to the side.
j) If chairs are provided, girls
should stand up when talking to
customers.
k) Girls should never be yelling,
screaming, running, climbing on
rides, sitting on store displays, or
being a nuisance to customers.
l) Girls should ALWAYS follow
the Girl Scout Promise and
Law.
20Cookie Pro Contest 2019
How can girls participate?
By submitting a complete Cookie Pro
contest entry, which includes
answering a set of questions,
uploading a mini-graphic novel and
uploading a photo of themselves in
uniform. Ask Council for more details.
What can girls win? Twenty-four
girls nationwide—four per Girl Scout
grade level—will be selected to get the
Girl Scouts of the USA’s Cookie epic chance to:
Pro™ Contest for 2019 is an exciting
• Travel to sunny southern
opportunity to highlight the amazing
California for an all-expenses
skills and experiences that girls gain
paid Cookie Entrepreneur
through participating in the Girl Scout
Experience
Cookie Program. Join us in celebrating
• Go on an incredible behind-the-
the cookie entrepreneurial skills of Girl
scenes VIP adventure at Warner
Scouts nationwide—and unlock an
Bros. Studios
awesome, limited-edition Cookie Pro
• Take part in super-cool
2019 patch while earning a chance to
activities featuring the DC
Super Hero Girls™
• Meet prominent entrepreneurs
When can girls participate? January and share in their secrets of
2–April 30, 2019 (GSSNV will have success
supplies available following our Cookie
Rally, January 26)
21EBUDDEä
FINGERTIP FACTS
eBudde is a cookie volunteer’s best friend.
Here’s where you’ll order cookies, track
deliveries and more. You will receive
eBudde training that will make the season
a snap. Here are some quick reference
facts on how to use the eBudde system.
GETTING STARTED
All Users
1. Go to ebudde.LittleBrownie.com
2. Enter your email address and password (this may be the
council specific default password). Click LOGIN.
3. As a new user, change your password, enter/review
contact information, then click SUBMIT.
eBudde tools are collected in tabs you’ll see at top of
page. Click each tab to execute various tasks.
Contacts Tab
1. Review information; click EDIT to make any
necessary changes.
Settings Tab
1. Select the specific troop whose information you want to
edit from the list to the left of your screen. (if applicable)
2. Enter number of girls selling and registered (if
applicable); goal in packages.
3. Mark Opt-out rewards for additional profits. (if
applicable)
4. Enter banking information. (if applicable)
5. Click UPDATE to accept all changes.
Girls Tab
1. Enter girls’ names, GSUSA ID and grade. Click the check
box for registered girls, enter t-shirt size and sales goal
in packages.
2. Click UPDATE to accept all changes.
22TOP SELLING
TIPS
Share these awesome tips from real Girl
Scouts. Telephone sales
Door-to-door sales It’s fast and easy to sell Girl Scout Cookies® by
Encourage girls to canvass their communities with phone.
buddies and adult partners, leaving no • Girls can review order cards from previous years
doorbell unrung! and contact these customers again.
• Girls can take orders door-to-door at the • Once cookies have been delivered, girls may
beginning of the cookie sale with their order want to call customers, thank them for their
cards. orders and ask if they need additional cookies.
• Girls can sell door-to-door with cookies in hand. • Try a text-a-thon. Girls may want to text their
After cookies are delivered, load up a wagon with friends and family to let them know it’s cookie
cookies, make signs and you are ready for a time and to ask for orders.
neighborhood walkabout.
Workplace sales
Online sales • Girls can contact business owners or managers
Customers buy more cookies when girls sell online to request permission to sell Girl Scout Cookies
by using the Digital Cookie Platform. Girls can send at
friends and family to their website to order and pay a workplace.
for their cookies online. • Girls can either make a quick “sales pitch” at a
staff meeting or make sales calls around the
Social networking office, depending on the wishes of the business.
Online social networking sites are a great place for • Once employee sales are completed, the
teens (13 and older with parental permission) to ask business may allow girls to leave an order card
for cookie orders. Be sure girls follow the GSUSA in a visible spot. Leave a note from your team
safety guidelines for online marketing. outlining their goals and plans for the cookie
proceeds. (Remember not to list the girls’ last
names or phone numbers on the order card or
note). An adult at work may oversee the card,
but it is the girl’s responsibility to fill all orders,
write thank-you notes and oversee delivery.
• Girls should establish a date and time to pick up
the order card and deliver the cookies.
Booth sales help girls reach more customers
Booth sales are a great way to increase your team’s
success. Remember, you must have the appropriate
permission from authorities and your council before
the booth sale. Possible high-traffic locations include:
• Grocery stores
• Sporting events
• Parks
• Banks
• Malls
• Universities
23BOOTH SELLING
TIPS
Offer a Girl Scouts® Gift of Caring™ option
During booth sales, ask customers to donate cookies to a worthy program. Promote the option with
posters and a special box (or wagon) for donated cookies.
Share goals with customers
They love to hear how girls are making a difference, so encourage girls to make posters, banners or t-
shirts to get the word out.
Make cookie bundles
Attach a ribbon and a handmade card for maximum impact.
Give away recipes
Encourage customers to try something new by offering a recipe card with every purchase of multiple
boxes.
24SAFETY
TIPS
Be sure girls understand and follow these safety rules:
• Show you’re a Girl Scout—Wear the Girl Scout membership pin and/or Girl Scout clothing to identify
yourself as a Girl Scout.
• Buddy up—Always use the buddy system. It’s not just safe, it’s more fun.
• Be streetwise—Become familiar with the areas and neighborhoods where you will be selling
Girl Scout Cookies®.
• Partner with adults—If you are a Girl Scout Daisy, Brownie or Junior you must be accompanied by an
adult when taking orders or selling/delivering product. If you are a Girl Scout Cadette, Senior or
Ambassador you must “buddy up” when selling door-to-door. Adults must be present at all times during
cookie booth sales.
• Plan ahead—Always have a plan for
safeguarding money. Avoid walking around
with large amounts of it or keeping it at home
or school. Give proceeds to supervising adults
who should deposit it as directed by your Girl
Scout council as soon as possible.
• Do not enter—Never enter the home or
vehicle of a person when you are selling or
making deliveries. Avoid selling to people in
vehicles or going into alleys.
• Sell in the daytime—Sell only during daylight
hours, unless accompanied by an adult.
• Protect privacy—Girls’ names, addresses
and email addresses should never be given
out to customers. Use a group contact
number or address overseen by an adult for
customers to request information, reorder or
give comments. Protect customer privacy by
not sharing their information except for the product sale.
Girls should never take credit card numbers.
• Be safe on the road—Always follow safe pedestrian practices, especially when crossing at
intersections or walking along roadways. Be aware of traffic when unloading product and passengers
from vehicles.
• Be net wise—Take the Girl Scout Internet Safety Pledge before going online and follow the specific
guidelines related to marketing online. http://girlscouts.org/help/internet_safety_pledge.asp
Visit girlscoutcookies.org for even more safety tips. Source: Girl Scouts of the USA
25COOKIE BUSINESS PLAN
NAME:
Get set for success by creating a
Cookie Business Plan
You’re the (girl) boss! How many Girl Scout Cookies® will you sell this year? Who are your customers?
How will you market to them? As the owner of your Girl Scout cookie business, you decide. To grow
your business and reach your goals, the first thing you need is a plan.
1 Define your brand
Choose a name, tagline and logo that highlights what makes you unique—whether it’s a personality trait or special
talent—so you can shine through in your cookie business. For inspiration, look to your favorite brands and think about
all the things that make them stand out.
2 Craft your marketing message
People love a good story. One way to tell the story of your business and brand is to come up with
an elevator pitch, which is a quick and persuasive sales speech. The elevator pitch has four parts:
1. Introduce yourself.
2. Introduce your product.
3. Tell customers why they should buy from you (versus a grocery store or baker).
4. Ask customers to buy.
Sample elevator pitch:
Hi, my name is ______________________ (first name), and I’m selling these delicious Girl Scout Cookies, available for a limited time. Our troop’s
goal is to ___________________________________________________. Would you buy _________ boxes of Girl Scout Cookies to help me reach my goal?
My elevator pitch: _________________________________________________________________________________________________________________________
______________________________________________________________________________________________________________________________________________
______________________________________________________________________________________________________________________________________________
______________________________________________________________________________________________________________________________________________
3 Set your goals
What do you want to do with your cookie money? ____________________________________________________________________________________
______________________________________________________________________________________________________________________________________________
Cookie calculations:
1. How much cookie money do you need to reach your goal?
$____________________ Proceeds needed (estimate)
2. Ask a volunteer or council member the dollar amount your troop receives from each box of Girl Scout Cookies.
$____________________ Proceeds from each box
3. Divide the answer for problem 1 by the answer for problem 2 to calculate the number of boxes you or your group needs
to sell to reach your goal. Proceeds needed (answer 1) ÷ Proceeds from each box (answer 2) = Boxes sold to reach goal
____________________ ÷ ____________________ = ____________________
4. If your Girl Scout group has a group goal, divide the answer for problem 3 by the number of girls in your group.
Boxes sold to reach goal ÷ Girls in group = Boxes each girl needs to sell
____________________ ÷ ____________________ = ____________________
5. How many boxes of cookies would you like to sell? ____________________ Use the answer from problem 3, if it’s a personal goal.
Use the answer from problem 4, if it’s a group goal. Or, make up your goal! 264 Develop a sales and marketing strategy
Here’s where you get tactical. Decide how you plan to find customers and achieve your sales goals.
Tap into online tools:
A great strategy for success is to sell cookies online. Remember to always work online with an adult.
• Take orders online using Cookie Club by visiting https://cookieclub.littlebrownie.com/.
OR
• Sell your cookies online with Digital Cookie.™
Innovate for success:
Time to get creative! Brainstorm ways that you can market and sell more Girl Scout Cookies. Need ideas? Find helpful tips and tools
at LittleBrownieBakers.com.
• __________________________________________________________________________________________________________________________________________
• __________________________________________________________________________________________________________________________________________
• __________________________________________________________________________________________________________________________________________
5 Look at finances
What are your expenses? Write down anything you will need to purchase to put your marketing and sales
plan into practice. See if you can reuse materials you have or get materials donated. If you incur expenses,
you’ll need to subtract that cost from your proceeds.
Items I need to purchase: Estimated Cost:
Total Cost:
6 Put your plan into action
You’ve developed your message, set goals, mapped out tactics and looked at finances. You’re in business!
Potential next steps include:
• Send a reminder to your top customers that cookie season is coming soon.
• Get buy-in from your Girl Scout group by suggesting ideas and sharing goals.
• Ask adults and volunteers if they would be willing to help with rides and other needs.
My next steps:
• __________________________________________________________________________________________________________________________________________
• __________________________________________________________________________________________________________________________________________
• __________________________________________________________________________________________________________________________________________
TM & © Girl Scouts of the USA. ®, TM, © 2017 Kellogg NA Co.
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