ESPAI BARÇA The biggest and most innovative sports and entertainment area in a European city - FC Barcelona

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ESPAI BARÇA The biggest and most innovative sports and entertainment area in a European city - FC Barcelona
ESPAI
BARÇA
The biggest and most
innovative sports and
entertainment area in
a European city
ESPAI BARÇA The biggest and most innovative sports and entertainment area in a European city - FC Barcelona
FC BARCELONA    FC BARCELONA
                                                                                              NEW ESPAI BARÇA   NEW ESPAI BARÇA

    ESPAI BARÇA                                                                                                       THE ASSEMBLY APPROVES THE FINANCE
                                                                                                                      OPERATION TO BE RATIFIED BY A REFERENDUM

    A NEW VIABLE
                                                                                                                      The members approved last October 23rd, in     This operation will make it possible to up-
                                                                                                                      the Ordinary General Assembly, the autho-      date a project that has become obsolete and
                                                                                                                      rization to negotiate a financing operation    that is being reformulated so that it is viable
                                                                                                                      up to a maximum of 1.5 billion euros for the   and economically sustainable to have a mi-

    AND SUSTAINABLE
                                                                                                                      construction of the largest and most innova-   nimum impact on members and with all the
                                                                                                                      tive entertainment space in a European city.   technological and environmental advances.
                                                                                                                      The support of the Assembly was massive,       A project that is being redone and improved
                                                                                                                      but the decision will have to be ratified in   to turn the Camp Nou into the stadium that

    PROJECT
                                                                                                                      a referendum.                                  FC Barcelona and its members deserve.

                                                                                                                                                                                                ORIENTATIVE IMAGES
                                                                                                                                                    The Club is working on improving the design projects of the future
                                                                                                                                                  Camp Nou, the Palau Blaugrana and the Barça Campus which are in
                                                                                                                                                   progress, therefore the images and renders that appear are merely
                                                                                                                                                                     indicative and will change as the projects evolve.

2                                                                                                                                                                                                                         3

    THE KEY OUTSTANDING                              2014 but seven years on, what was appro-
                                                     ved by the members and which should have
    ISSUE FOR THE CLUB’S                             been finished this year 2021, is still an unfulfi-
    FUTURE                                           lled dream for Barcelona fans and an unavoi-
                                                     dable urgent matter for the club’s future and
    Espai Barça is the transformation project        its viability. Only the Johan Cruyff Stadium is
    of all the facilities that FC Barcelona has in   an operational facility, but both the compre-
    the Les Corts district in Barcelona, the Johan   hensive remodelling of Camp Nou, as well
    Cruyff Stadium, and the Ciutat Esportiva Joan    as the new Palau Blaugrana, Campus Barça
    Gamper in Sant Joan Despí. This project was      and the adjoining buildings are still essential
    approved by members in a referendum in           pending matters for the Club’s future.
ESPAI BARÇA The biggest and most innovative sports and entertainment area in a European city - FC Barcelona
FC BARCELONA                       FC BARCELONA
                                                     NEW ESPAI BARÇA                      NEW ESPAI BARÇA

                                                                                                                                         LES CORTS
                                                                                                                                           19,4 Ha
                           1
                                            B-23                                          HISTORIC ASSET:

                                                                                          35,6 Ha
                                                                       Av. Diagonal
                                                                                                                                                               3
                     SANT JOAN DESPÍ
                         16,2 Ha

                                                                                                                                                       4   2

        AREAS OF ACTION
                                                                                      3   CAMPUS BARÇA
                                                                                            A new concept to take
                                                                                          advantage of the space to create
                                                                                          a park with new sporting and
                                                                                          entertainment experiences.
                                                                                            A green space that serves as
    1   JOHAN CRUYFF STADIUM                                                              a meeting point with sporting
          Modern and efficient facilities                                                 activities and circuits, children’s
        for 6,000 spectators.                                                             play areas, fountains and
                                                                                          recreational areas for visitors
          Built using smart stadium                                                       and local residents.
        criteria in line with
        sustainability requirements.                                                        It will rearrange and
                                                                                          improve the surrounding area,
                                                                                          incorporating a welcome hub,
                                                                                          with green coverings to favour
                                                                                          its integration into the Les Corts
                                                                                          district.
                                                                                           Improved mobility and safety
                                                                                          on match days.
    2   FUTURE CAMP NOU
         A covered stadium with all the latest
4       advances for 105,000 spectators.                                                                                                                                       5

          The first stand will not be changed,                                                                                  PARKING AREA
        avoiding members being distributed                                                                                      FOR BUSES
        about the stands, but access will be
                                                                                                                                                                   NEW
        improved and more seats gained.
                                                                                                                                                                   PALAU
         A new third stand is proposed,                                                                                                        PETIT               BLAUGRANA
        which will allow the VIP areas to be
                                                                                      4   NEW PALAU BLAUGRANA                                  PALAU
        concentrated in the same area.                                                      A project under review but                         ICE RINK
          The VIP ring of the first tier                                                  with the aim of increasing the
        contemplated in the previous project                                              capacity from 10,000 to 15,000
        will be placed higher up, between the                                             seats for sports events.
        second and third, with independent                                                  A new line of revenue given
        double ring will increase the capacity                                            that the facilities will be able to
        of VIP booths, thus increasing                                                    hold cultural events.
        revenue.
                                                                                            Located on the current
          Sustainability is one of the priorities,                                        grounds of the Miniestadi.
        converting the future Camp Nou into
        a benchmark in this category.
         Next generation technology.
ESPAI BARÇA The biggest and most innovative sports and entertainment area in a European city - FC Barcelona
FC BARCELONA        FC BARCELONA
                                                                                                NEW ESPAI BARÇA       NEW ESPAI BARÇA

    WHY IS THE ESPAI
    BARÇA NECESSARY?
    WHY NOW?
    Camp Nou is the biggest stadium in Europe, an         football have played, but it is also the patrimonial
    icon for the city of Barcelona which attracts hun-    flagship of the best club in the world and the pride
    dreds of thousands of visitors every year. It is a    of all its members. And the facilities must be up to                                                                          TM

    worldwide football temple where the great stars of    the expectations of everything that it represents.

    A CHALLENGE 15 YEARS IN THE MAKING

                                                                                                                      OUR COMPETITORS HAVE ALREADY DONE THE WORK
    2003                2007               2010               2014                2016              2017/18
                                                                                                                      While the main sporting competitors of Barça have        members and season-ticket holders; it does not have
                                                                                                                      new, next generation stadiums with all the ameniti-      sufficient hospitality areas for the current demands
                                                                                                                      es, technological advances and construction models       of the UEFA and FIFA competitions; its catering ser-
6                                                                                                                                                                                                                                       7
                                                                                                                      that allow them to obtain the maximum economic           vices are insufficient; the labyrinthine interiors are
    The first Board     The Board        The new Board       It is              NIKKEN              The Barcelona
                                                                                                                      return from their facilities, the Camp Nou has beco-     uncomfortable and it is found lacking in areas of en-
    of Directors of     approves the     (presided           approved           SIKKEI is           City Council
                                                                                                                      me outdated and is weighed down by deficienci-           vironmental sustainability and accessibility, as well
    President Laporta   Norman Foster    over by             in the Espai       awarded the         and Generalitat
                                                                                                                      es typical of advanced age, causing discomfort for       as other deficiencies.

                                                                                                                         67 58 13
    proposes to         project          Sandro Rosell)      Barça              Tender for          de Catalunya
    remodel Camp                         abandons the        Referendum         the design of       approve the
    Nou                                  project                                the Stadium.        Amendment
                                                                                                    to the General
                                                                                                    Metropolitan
    DURING THIS                                                                                     Plan.
    PERIOD, THE CLUB
    HAS INVESTED AND                                                                                                     In Europe there                   of these have                            In Spain’s LaLiga
    COMMITTED €145                                                                                                       are 67 stadiums                   been modernised                          alone, 13 stadiums
    MILLION TO DEVELOP                                                                                                   that are more                     since 2003                               were modernised
                                                                                                                         modern than                                                                during this
    5% OF THE PROJECT                                                                                                    Camp Nou*                                                                  period*

                                                                                                                         * Stadiums for more than 40,000 spectators that are
    FOTO: ©FCBARCELONA / SANTIAGO GARCÉS                                                                                 comparable with Camp Nou.
ESPAI BARÇA The biggest and most innovative sports and entertainment area in a European city - FC Barcelona
FC BARCELONA   FC BARCELONA
                                                                                        NEW ESPAI BARÇA   NEW ESPAI BARÇA

    BECAUSE THE STADIUM                                                                                       BECAUSE IT IS NECESSARY
    HAS DEFICIENCIES                                                                                          TO MAINTAIN THE CLUB’S
    THAT ARE TYPICAL OF                                                                                       SPORTING AND ECONOMIC
    ADVANCED AGE                                                                                              COMPETITIVENESS
    Some of these have appeared in the form
    of structural problems that have required                                                                   Espai Barça will allow us to maintain     We will be able to host the finals of European
    urgent actions in recent months in order                                                                  the best sponsors.                        and world competitions.
    to ensure the safety of the people and                                                                      We will increase the areas for            Espai Barça will be the best Sporting and
    to allow their return as the restrictions                                                                 hospitality services and catering in      Entertainment Campus within a European city.
    caused by the Covid-19 panic have been                                                                    order to boost our revenue.
    eased. But the Camp Nou cannot afford
    to wait any longer.

    TO ENSURE SAFETY
      The Stadium is reaching the end of its          TO OFFER MORE COMFORT AND SERVICES
    useful life.                                        Antiquated access points and very few
      All the money that we spend on                  automated accessibility elements (only 15
    repairs will be money thrown down the             public lifts and no escalators).
    drain.                                              Inefficient access and evacuation.
      This summer, we have had to repair                Only 28% of seating is covered
    900 issues (€1.8 million) in order to be            We have obsolete technology, which does not
    able to open to the public                        allow us to offer new services to spectators.

8                                                                                                                                                                                                          9

    BECAUSE THE PALAU HAS
    BECOME DETERIORATED
    AND IS INSUFFICIENT
    Without having structural issues as deep as
    those suffered by Camp Nou, the Palau is in a
    precarious state.
      It does not comply with the regulations
    of European competitions. The agreed
    moratorium ends soon.
      It was necessary to install additional
    ventilation to comply with the minimum
    regulations.
      It suffers the same problems of accessibility
    and technological obsolescence.
ESPAI BARÇA The biggest and most innovative sports and entertainment area in a European city - FC Barcelona
FC BARCELONA              FC BARCELONA
                                                                                                              NEW ESPAI BARÇA             NEW ESPAI BARÇA

            WHY SHOULD THE
            PROJECT BE REVIEWED?                                                                                                          CURRENT SITUATION
                                                                                                                                          The Club’s facilities in Les Corts today, after the
                                                                                                                                                                                                       ORIGINAL PLAN
                                                                                                                                                                                                       Virtual image of the current plan for Espai Barça, detailing
                                                                                                                                                                                                       Camp Nou, the Palau and the Campus Barça.
                                                                                                                                          demolition of the Minestadi

            If prior to the planning of the Espai Barça project, the   undervalued in terms of budget with a reduction to
            Club’s facilities had become obsolete in many aspects,     200 million euros of debt necessary, something which
            with more than 40% of the Stadium not being reno-          has never been achieved as the current debt is now
            vated since its construction (1957), it is now the Espai   more than 1.3 billion euros. The schedule of the project                                                                        REVISED PROJECT
            Barça project itself that has become outdated after        is also now outdated.                                                                                                           Virtual image of the
                                                                                                                                                                                                       revised original plan and
            years of being on hold, because it did not provide for        The investment costs were completely undervalu-                                                                              improvement in viability
            the technological, environmental, construction or so-      ed compared to other projects already executed or                                                                               and economic, social
            cial advances and innovations required by a project                                                                                                                                        and environmental
                                                                       underway around the world and did not provide for
                                                                                                                                                                                                       sustainability.
            of this size, which must generate more opportunities       the technological and sustainability improvements
            for the social economic development of the Club and        required of a project that we would like to remain up-
            must have a longevity so that future generations will      to-date for many years. Furthermore, the only part of
            be able to enjoy it.                                       the facilities of the project to be completed, the Johan           DEFECTS HIDDEN FROM MEMBERS WHICH                            PREVIOUS PROJECT
                                                                       Cruyff Stadium, cost a lot more than what was bud-                 WERE NOT REVEALED                                                                                     A VIP ring was
            PROJECT UNDERVALUED IN TIME AND COST                       geted. The €4 million that it should have cost ended               From a social point of view, the previous project en-                                                 generated
                                                                                                                                                                                                                                                forcing the
            With the entry of the new Board of Directors, we have      up being €19 million.                                              dangered members and season-ticket holders and
                                                                                                                                                                                                                                                displacement
            the opportunity to review and update the real costs           The financial cutbacks suffered by the Espai Barça              subjected them to safety risks that were not sufficiently                                             of 12,500
            of the project, since these do not correspond to the       project has progressively damaged and impoverished                 explained. The impact of the project that involved the                                                season-ticket
10                                                                                                                                                                                                                                              holders to the              11
            reality of Espai Barça as it was raised. The real cost     the construction project and it was hoped to maintain              construction of a new first stand, as originally plan-                                                third stand.
            of the financing plan approved by the members in a         obsolete structures for the construction of the new Sta-           ned, forced more than 12,500 members to be moved
            referendum in 2014 is now completely out of date and       dium that negatively affected its future functionality.            to the third stand, and this is a red line that the Board
                                                                                                                                          of Directors did not want to cross as it was an affront to
                                                                                                                                          the season-ticket holders who were affected. With the
           FINANCING                                                   SUMMARY OF THE ORIGINAL                                            improvements that will be implemented in the cons-           IMPROVED PROJECT
           OF THE ORIGINAL PROPOSAL                                    PROPOSAL’S COSTS                                                   truction project, the impact will be minimal.
                                                                                                                                            The Club is considering different scenarios in which
                                                                                                                                          there is an evaluation of the possibility of playing out-
                                                                           20 € Million
                                                                                                                                          side Camp Nou, which would have a direct impact on
                                                                        urban planning                                    420 € Million   the works schedule, reducing the initial construction
                                                                              and new                                     Nou Estadi
                           600 €                                            miniestadi               600 €                                time and thus allow a more efficient renovation to be

                          MILLION                                                                   MILLION
                                                                                                                                          carried out.
                                                                                                                                            Turning to the economic scope, it is necessary to cre-
     200 € Million                              200 € Million               30 € Million                                                  ate a project that optimises revenue and makes the
        with title                              with own                    Espai Barça                                                   Club more competitive. After the pandemic, it is also
            rights                              resources                                                                                 necessary to review and evaluate the functionality of
                                                                                                                                                                                                       In the improved project, which creates a new third stand, this VIP

                                                                            40 € Million                                  90 € Million                                                                 area is placed over the current second stand, no longer having an
                                                                                                                                          our facilities.                                              impact on members.
                          200 € Million                                     parking and                                   New Palau
                         with bank debt                                        mobility                                   Blaugrana
ESPAI BARÇA The biggest and most innovative sports and entertainment area in a European city - FC Barcelona
FC BARCELONA        FC BARCELONA
                                                                           NEW ESPAI BARÇA       NEW ESPAI BARÇA

     WHAT WILL THE NEW
                                                                                                                    Night-time view
                                                                                                                       of the current
                                                                                                                   facilities of Barça
                                                                                                                     in the Les Corts

     ESPAI BARÇA BE LIKE?
                                                                                                                        district, with
                                                                                                                     Camp Nou and
                                                                                                                   Palau Blaugrana.

     The new Espai Barça proposes a new concept for the facilities
     (Camp Nou, Palau Blaugrana) and Campus Barça (esplanade
     and adjoining buildings), transforming the patrimonial assets
     of the Club and their surroundings into a Barça experience, one                                        FUTURE
     that is integrative and now open to the city.                                                          CAMP NOU

                                                                                     ATTACHED
                                                                                    BUILDINGS
                                                                                        (HOTEL
                                                                                          AND
                                                                                      OFFICES)

                                                                       NOU
                                                                       PALAU
                                                                       BLAUGRANA
12                                                  PETIT PALAU                                                                          13

                        PARKING AREA                AND ICE RINK
                           FOR BUSES
ESPAI BARÇA The biggest and most innovative sports and entertainment area in a European city - FC Barcelona
FC BARCELONA
                                                                               NEW ESPAI BARÇA

     CAMP NOU
     AN EMBLEMATIC
     UNIQUENESS
     Camp Nou, designed in 1953 by the                the Camp Nou stadium was inau-
     architects Francesc Mitjans, José                gurated, with a capacity for 93,053
     Soteras and Lorenzo García Barbón,               people.
     as an emblematic stadium, with a                   Since then, Camp Nou has had
     privileged view of the playing fi-               some improvements over the years:
     eld and a uniqueness that has re-                in 1979 the wooden benches were
     mained unalterable over time, tur-               replaced, in 1982 the sidelines were
     ning it into a stadium that has been             extended, in 1994 the standing are-
     admired for many years.                          as of the first stand behind the goals
       The first plots for the Camp Nou               were converted into seats, in 1998
     stadium were bought on 19 Decem-                 the standing areas on the sidelines
     ber 1950, the first stone was laid on            and goal areas of the third stand
     28 March 1954 and the works be-                  were converted into seats and since
     gan on 20 July 1955. Just over two               2014 the Stadium has had a capa-
     years later, on 24 September 1957,               city of 99,354 spectators.
14                                                                                               15

     The architect Francesc Mitjans, the president Miró Sans and the
     directors of that time contemplate the model of Camp Nou.
ESPAI BARÇA The biggest and most innovative sports and entertainment area in a European city - FC Barcelona
FC BARCELONA
                                                                                            NEW ESPAI BARÇA

     A STADIUM
     WITH ALL THE LATEST ADVANCES
     FOR 105,000 SPECTATORS
                                                                                                                                 THE 105,000 FANS WILL BE UNDER COVER

16                                                                                                                                                                                        17

                                                                                                                                 IT MAINTAINS ITS OPEN AND MEDITERRANEAN CHARACTER

                                                                                                                  THE STADIUM
                                                                                                                       AND ITS
     The new Espai Barça project will maintain         and, most importantly, minimise the impact on           SURROUNDINGS
     its Mediterranean character, open with wide       members and season-ticket holders. In additi-            ARE OPEN AND
     terraces, which are the hallmarks of the cons-    on, it updates the project in terms of innovati-       INTEGRATED INTO
     truction project by Nikken Sekkei, the Japanese   on, technology and sustainability. Although this       THE DISTRICT AND
     studio that won the architectural tender. Howe-   also increases the costs, this is inevitable if the
                                                                                                                      THE CITY
     ver, the original project now includes new im-    aim is to have a stadium with next generation
     provements to maximise its economic potential     facilities that will last for many years.

                                                                                                                                 IT WILL TRANSFORM THE HERITAGE INTO A BARÇA EXPERIENCE
ESPAI BARÇA The biggest and most innovative sports and entertainment area in a European city - FC Barcelona
FC BARCELONA      FC BARCELONA
                                                                                                        NEW ESPAI BARÇA     NEW ESPAI BARÇA

     THE MAIN CHANGES OF THE NEW PROJECT
      1 THE 1ST TIER STRUC-           2 MINIMUM IMPACT             3 NEW SEATING AND            4 DOUBLE VIP RING            6 NEW SOLAR PANEL               5 NEXT GENERATION                  6 SUSTAINABILITY, IN                    7 THE WORK SCHEDU-
     TURE WILL NOT CHANGE            There may be some             SPACES FOR MEMBERS           BETWEEN THE SECOND          ROOF                             TECHNOLOGY                         THE STADIUMS DNA                       LE IS REDUCED
     With the new proposal           minimum impacts, but          The new reconfiguration      AND THIRD STAND             The roof will be chan-           The future Camp Nou                One of the priorities of               If the members approve
     there will be no constructi-    these will be movements       maintains the capacity       The VIP ring of the first   ged compared to the              will be a stadium that             the new project must be                the new financing du-
     on of a new first stand and     to the same stand, and        at 105,000 spectators        stand will be placed        previous project in or-          incorporates the latest            sustainability, in order               ring the General Mee-
     therefore there will be no      will be carried out in line   and it will be possible to   higher up, between the      der to incorporate more          technology on the                  to convert the Camp                    ting, the approval will be
     movements of members            with the regulations and      make room for all those      2nd and 3rd, with an        elements that will help          market, among them                 Nou of the future into a               obtained at the begin-
     between the stands as           to ensure safety.             members who are on the       independent double ring     with sustainability. A           being a 360º screen                leader in this area. The               ning of 2022 and works
     in the previous project if                                    waiting list. Members will   that will considerably      new geothermal system            inside the bowl which              new design envisages a                 will be able to commen-
     they do not want to move.        3 A NEW THIRD STAND          have more amenities and      increase the capacity of    and district heating and         will offer a new experi-           concept involving many                 ce in the summer of that
     This first stand will also be   IS PROPOSED                   they will be undercover.     VIP booths, thus obtai-     cooling will be installed        ence to the public. The            more bicycles. The aim                 year. The transfer of the
     improved, as a result of the    This will allow improve-                                   ning more revenue that      to convert Espai Barça           security and vehicle               is to have more electric               activities of the Camp
     access on the first floor and   ments to accessibility,                                    will serve to finance the   into a leader in sustai-         access control system              car parking spaces in                  Nou is being evaluated
     exit to the seats per stand.    comfort, a better ope-                                     project. This hospitality   nability. The roof will be       will be improved, and              order to provide more                  (either to Montjuïc, to the
     This way, the underground       rational and functional                                    area will not have an       covered with 30,000 m²           the possibilities offe-            solutions to sustainable               Johan Cruyff Stadium) or
     passages will disappear,        distribution, and pro-                                     impact on members as        of solar panels to gene-         red by 5G connectivity             mobility.                              a reduction in capacity,
     more seats will be gained,      vide more open spaces                                      with the previous ring on   rate solar energy.               will be exploited to the                                                  which would reduce the
     and accessibility improved.     for members and the                                        the first stand.                                             maximum.                                                                  time of the construction
     There is the possibility of     Club. It also allows the                                                                                                                                                                          works. It is expected to
     rearranging the seating in      VIP spaces to be con-                                                                      4                                                                                                      finish the works towards
     some of the areas, but in       centrated rather than         2                                                                                                                                                                   the end of 2025.
     most cases, it will be pos-     having them distributed
     sible to even improve the       throughout the Stadium,
     location of the members of      minimising the impact
     the possibility of grouping     on members.
18                                                                                                                                                                                                                                                                             19
     families together.
                                                                                                                                                                                                                                             WATER RECYCLING
        1                                                                                                                                                                                         6                                          SYSTEM
                                                                                                                                                                                                                     SOLAR
                                                                                                                                                                                                                     PANELS                                       GEOTHERMAL
                                                                                                                                5                                                                                                                                 ENERGY

                                                                   3

     On the left, view
                                                                                                                            7            2022                2023                2024                      2025                   2026                  2027
     from the side of
                                                                                                                                    Q1   Q2   Q3   Q4   Q1   Q2   Q3   Q4   Q1   Q2   Q3   Q4         Q1   Q2   Q3   Q4      Q1   Q2    Q3   Q4    Q1   Q2   Q3    Q4
     the first tier. On
     the right, view                                                                                                                                          WORKS OF THE FUTURE CAMP NOU
     from the third tier.
                                                                                                                                                                                      WORKS OF THE NEW PALAU BLAUGRANA

                                                                                                                                                                                                                          WORKS OF THE CAMPUS
FC BARCELONA
                                                                                               NEW ESPAI BARÇA

     A MULTIFUNCTIONAL
     PALAU BLAUGRANA
     FOR 15,000 SPECTATORS
                                                                                                                                A PALAU ADAPTED TO THE NEEDS OF THE TEAMS

20                                                                                                                                                                                            21

                                                                                                                                IT WILL BE A LEADER FOR THE BEST SPORTING EVENTS

                                                                                                                     THE NEW
     The Club is studying and revising the possibi-       sports and to remain a benchmark. Flexibility will     PROJECT WILL
     lities of the current project, which in principle    be reinforced in order to combine the sporting           MAINTAIN A
     will maintain a large part of the exterior design,   activity with cultural events in order to obtain        PART OF THE
     but the aim is to increase capacity from 10,000      new revenue flows. The new project will also              EXTERIOR
     to 15,000 spectators on match days and 18,000        maintain the Petit Palau and the Ice Rink, as well          DESIGN
     overall and adapt it to the needs of professional    as the parking area for coaches.

                                                                                                                                THE PALAU WILL BE ABLE TO HOST CONCERTS AND CULTURAL EVENTS
FC BARCELONA                FC BARCELONA
                                                                               NEW ESPAI BARÇA               NOU ESPAI BARÇA

          A CAMPUS BARÇA                                                                            CAMPUS BARÇA               A SPACE FOR SPORTS AND             THE ‘DIAMONDS’ DISAPPE-            BARÇA STORE AND MUSEUM
                                                                                                       WILL OFFER              ENTERTAINMENT                      AR’                                IN THE ‘HUB’
                                                                                                      A MYRIAD OF              The new project maintains the      The new Campus Barça               The the ‘Hub’ of the Stadium
                                                                                                      NEW SPACES,              integration with the district,     project says farewell to the       Stand which opens out onto
                                                                                                     SERVICES AND

          WHICH WILL BE A SPACE
                                                                                                                               with an open space, without        so-called ‘diamonds’ to pro-       the Campus Esplanade will
                                                                                                    OPPORTUNITIES
                                                                                                                               barriers and which will be a       vide more focus on the green       also house the Barça Store,
                                                                                                                               new pole of attraction for the     areas of the site, and will        with 2500 m² of commer-

          FOR SPORTS AND
                                                                                                                               city, including a new concept      include a welcome hub within       cial areas and the Museum,
                                                                                                                               to take advantage of the area      the Stand of the Stadium           which has an area of 3000
                                                                                                                               to create a park offering new      itself. The ‘Barça Hall of Fame’   m² and in addition to the
                                                                                                                               sporting and entertainment         will also be located on the        historic trophies, it will offer

          ENTERTAINMENT
                                                                                                                               experiences. Members and           Campus. The new project also       new experiences to visitors
                                                                                                                               visitors will be able to enjoy a   plans to integrate the Masia       thanks to the latest generati-
                                                                                                                               unique experience at Cam-          de Can Planes, the building        on in technology.
                                                                                                                               pus Barça. Campus Barça is a       that housed the old Masia,
                                                                                                                               green space that serves as a       as part of the concept of the
                                                                                                                               meeting point with sporting        Campus.
                                                                                                                               activities and circuits, chil-
                                                                                                                               dren’s play areas, fountains
                                                                                                                               and recreational areas for
                                                                                                                               visitors and local residents.

22                                                                                                                                                                                                                                      23

                                                                                                                               A HUB TO SERVE AS A RECEPTION POINT

                                                                                                                               THE BARÇA STORE AND THE MUSEUM WILL FORM PART OF THE CAMPUS
     Conferences   Children’s play areas   Gastronomy   Children’s play area             E-Sports   Multisports Tracks
FC BARCELONA          FC BARCELONA
                                                                                                     NEW ESPAI BARÇA         NEW ESPAI BARÇA

     HOW MUCH WILL
                                                                                                                             THE INVESTMENT ESTIMATE
                                                                                                                             IS 1,5 BILLION EUROS
                                                                                                                                                                               900 €
                                                                                                                                        20 €                                   MILLION
     THE ESPAI BARÇA                                                                                                           MILLION
                                                                                                                               JOHAN CRUYFF
                                                                                                                                                                               FUTURE
                                                                                                                                                                               CAMP NOU

     COST AND HOW IS
                                                                                                                                   STADIUM

                                                                                                                                                              1,5 €
                                                                                                                                        60 €                BILLION
                                                                                                                                MILLION
     IT TO BE FINANCED?
     Espai Barça is an essential project to maintain FC        not put the Club or the sporting management at
                                                                                                                                     MPGM
                                                                                                                              INVESTMENT **
                                                                                                                                       (**) Modification
                                                                                                                       of the Metropolitan General Plan
                                                                                                                                                                               420 €
                                                                                                                                                                               MILLION
                                                                                                                                                                               NOU PALAU
     Barcelona as a leader in world sport. In terms of fa-
     cilities and sporting capacity. However, the current
                                                               risk. With the financing plan presented to the Ge-
                                                               neral Meeting, Espai Barça finances itself, with the                   100 €                                    BLAUGRANA *

                                                                                                                                MILLION
                                                                                                                                                                               (*) Including the Palau, Petit Palau
     project is undervalued, it is not the most positive       revenue generated by the project itself the works                                                               the Ice Rink and the bus parking
     for members and, moreover, it needs to be finan-          will not cost the members any money and neither
     ced by a sustainable and viable plan which does           will the assets of the Club be mortgaged.                       URBANIZATION
                                                                                                                                   / CAMPUS

     WITH THE ADDITIONAL         WITH GUARANTEES               MARKET INTEREST AND        OPERATION OF UP TO                 IT IS FINANCED WITH THE ADDITIONAL INCOME
                                                                                                                             GENERATED BY THE ESPAI BARÇA
     REVENUE FROM THE            PROVIDED BY ESPAI             OVER 35 YEARS              €1.5 BILLION
24                                                                                                                                                                                                                    25
     NEW PROJECT                 BARÇA                         The Club will negotiate    At the General Meeting
     The financing is based on   The guarantees for            for financing a market     on the 17th, the delegate

                                                                                                                                         15%
     the additional revenue      this financing are the        interest rate via          members will be asked
     that will be contributed    increased revenue             international operators    for authorisation to
     by the new project
     thanks to new VIP
     booths and seats, new
                                 generated by the new
                                 Espai Barça once
                                 finished. Therefore, Espai
                                                               with expertise in the
                                                               financing of sports
                                                               stadiums and facilities.
                                                                                          perform the necessary
                                                                                          actions to arrange a
                                                                                          financing operation of up
                                                                                                                                        MEETING
                                                                                                                                        & EVENTS
                                                                                                                                                                                 24%
                                                                                                                                                                                  HOSPITALITY
     commercial exploitation     Barça will not cost the       Financing will take        to €1.5 billion.
     areas, new sponsors         members any money             place over 35 years, 5
                                                                                                                                                           200 M€
     and the commercial
     exploitation of new
                                 and nor will it put the
                                 assets of the Club in
                                                               construction and 30 of
                                                               management.                                                              22%                  ANUAL MILLION

                                                                                                                                                                                 24%
                                                                                                                                                           EUROS DISTRIBUTED
     assets generated by         danger or the sporting                                                                                                       AS FOLLOWS
                                                                                                                                   TICKETING
     Espai Barça.                management at risk.
                                                                                                                                AND CATERING
                                 Given that the repayment                                                                                                                         PARTNERSHIP
                                 is based on additional                                                                                                                           AND NAMING

                                                                                                                                         15%
                                 revenue, it will not affect                                                                                                                      RIGHTS
                                 the day-to-day running
                                 of the Club.
                                                                                                                                        MUSEUM
                                                                                                                                       AND VISIT
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