Environmental Management in Jamaica's Hotel Industry Case Study on Negril Cabins Resort

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Environmental Management in Jamaica’s Hotel Industry
Case Study on Negril Cabins Resort

1 Background
This case study presents a summary of the results achieved by the
environmental management program that was developed by Negril
Cabins in collaboration with the Environmental Audits for Sustainable
Tourism (EAST) project. The EAST project was launched in 1997 to
assist Jamaica’s tourism and hospitality industry implement effective
environmental management practices and improve its environmental
performance. This activity is funded by the U.S. Agency for
International Development (USAID) and implemented in collaboration
with the Jamaica Hotel and Tourist Association (JHTA).
Negril Cabins is an 86-room, 10-acres property located in the Negril
resort area, at the western tip of Jamaica. Its guest accommodations
consist of natural wooden cabins, set on stilts, and nestled in the lush
vegetation of its tropical gardens.
In November 1997, an EAST project team, composed of engineers
and hotel operations specialists, conducted a detailed assessment of
Negril Cabins’ infrastructure, equipment, practices and operations.
This activity was designed to gauge the current (or baseline) environmental performance of the property, identify
opportunities to improve efficiency and reduce environmental impacts, and set the stage for the creation of an
environmental management system (EMS). An EMS is a management tool which helps a property incorporate
environmental care in all key aspects of its operations, management and decision making process. By
promoting the efficient use of resources and waste prevention, an effective EMS can simultaneously improve
the environmental performance and reduce the operating costs of a property.

2 Environmental Management at Negril Cabins
Following the asse ssment and the review of the recommendations proposed by the EAST team, Negril Cabins
set out to develop and implement an EMS tailored to the specific characteristics, needs and objectives of the
property. This effort has been so successful that Negril Cabins became, in 1998, one of the first hotels in the
world to meet the requirements for Green Globe certification, the leading international voluntary environmental
standard for the tourism industry, and received an environmental achievement award at the 2000 Caribbean
Hotel Industry Conference.
Negril Cabins’ Green Team is the engine behind the success of its EMS. Led by Mr. Raynor Mills, the property’s
chief engineer, it includes representatives of all departments and all levels of the organization, ranging from top
management to line staff. It meets on a weekly basis to discuss and take decisions on a broad range of
environmental management issues, such as reviewing the efficiency of key hotel operations; identifying new
opportunities for improving performance; keeping the staff motivated and committed to the environmental
program; and developing new strategies for improving the program.
3 Summary of Key Results
The EMS has helped Negril Cabins significantly reduce its use of water,                                                    Negril Cabins has saved
energy, materials and chemicals, as well as the volume of solid waste                                                      more than $38,000 since
generated by its operations. For example, in the 29-month period since the                                                 the start of its EMS.
launch of its environmental program (5/98 to 9/00), Negril Cabins has
✔ saved approximately 2,500,000 imperial gallons (IG)1 of water and 147,000 kilowatt-hours (kWh) of
  electricity by implementing a broad range of water and energy conservation measures2;
✔ saved $43003 worth of laundry chemicals by implementing a voluntary towel reuse program in guestrooms
  and optimizing the use of chemicals in the laundry;
✔ produced 35 tons of compost from yard and food waste; and
✔ replaced synthetic fertilizers with homemade compost in all landscaping operations.
In addition to boosting environmental performance, the changes brought about through the EMS process have
helped Negril Cabin reduce its operating costs and improve its bottom line. For instance, the savings achieved
in only the three categories tracked for this case study - that is water, electricity and laundry chemicals - amount
to $38,000 since the start of the program.

                                $2,000
    Monthly financial savings

                                                                                 Total financial savings since

                                $1,600                                                                           $40,000     $4,333
                                                                                       start of the EMS

                                $1,200                                                                           $30,000
                                                                                                                            $16,867      Laundry chemicals
                                                 $1,922
                                                                                                                                         Electricity
                                 $800                                $1,340                                      $20,000                 W ater
                                          $924             $929
                                                                                                                 $10,000    $17,622
                                 $400

                                   $0                                                                                $0
                                         1998    1999     2000     Average
                                                                  since EM S

                 Average monthly savings in water, electricity and             Total savings in water, electricity and laundry chemicals
              laundry chemicals achieved since the start of the EMS              achieved since the start of the EMS (5/98 to 9/00).
                                 (5/98 to 9/00).

1
  1 imperial gallon = 1.2 US gallon = 4.55 liters.
2
  Estimated savings are calculated by multiplying the baseline (before the EMS) consumption rates for water and electricity
by the actual (after the EMS) occupancy data, and comparing the resulting figures with actual usage data obtained f rom
utility bills.
3
  All f inancial figures in US$, US$ 1 = J$ 45.
4 Environmental Measures and Best Practices Implemented at Negril
  Cabins
Energy
Negril Cabins has developed, as part of its EMS, a comprehensive energy
conservation program which covers all areas of the property. Through this                                                   Negril Cabins has reduced
                                                                                                                            its electricity consumption
effort, Negril Cabins has managed to reduce electricity use from 15.6 to 14.5
kWh per guest night (GN).                                                                                                   per guest night by 7%
                                                                                                                            since implementing its
Some of the key energy conservation measures adopted include:                                                               EMS.
✔ Monitoring on a daily basis the property’s consumption of electricity,
  diesel and LPG. The monitoring data helps Negril Cabins track its energy efficiency performance, and
  identify any unusual shifts in energy use that could indicate equipment or operational problems.
✔ Replacing incandescent light bulbs with energy saving compact fluorescent lamps.
✔ Reducing the energy consumption of the water heaters by installing low-flow showerheads and faucet
  aerators throughout the property.
✔ Booking whenever possible adjoining rooms which share the same water heater.
✔ Reducing the running time of the pool pumps.
✔ Ensuring all refrigerator and freezer doors are equipped with airtight seals.
✔ Organizing and labeling the items that are stored in the walk-in freezers in order to reduce search times and
  the amount of time the doors of these units remain open.
✔ Using carts to transport foods in and out of the walk-ins to ensure that the doors are not left open any longer
  than necessary.
✔ Encouraging guests to contribute to the property’s environmental efforts by turning off lights, television sets
  and air conditioning units before leaving their rooms.
✔ Training staff on what they can do to conserve energy in their daily operations.

                                                                                                        $7,000
                                    16
                                                                          Average monthly electricity
  Electricity use per guest night

                                    14
                                    12                                                                  $6,000
                                                                                                                        $6,444
            (kWh / GN)

                                                                                   costs

                                    10
                                               15.6             14.5                                                                            $6, 022
                                     8
                                                                                                        $5,000
                                     6
                                     4
                                     2                                                                  $4,000
                                                                                                                 C ost at the baseline Cost at the consumpt ion
                                     0
                                                                                                                    (before EMS)        rate achieved after the
                                         Before the EMS   Since the EMS
                                                                                                                  consumption rate               EMS

 Electricity use per guest night before and since the start of            Reduction in the average monthly electricity bill achieved
                   the EMS (5/98 to 9/00).                                                   through the EMS.
Water
Negril Cabins has also developed an aggressive water conservation
                                                                                                                         Negril Cabins has reduced
program, which has helped reduce water consumption from 142 to 118 IG
                                                                                                                         its w ater consumption per
per GN. This program has been highly cost effective and has paid extra
                                                                                                                         guest night by 17% since the
dividends after the National Water Commission doubled its water rates in
                                                                                                                         start of its EMS.
February 1999.
Some of the key water conservation measures implemented at Negril
Cabins include:
✔ Monitoring water consumption on a daily basis to help track the property’s water efficiency performance and
  identify unusual shifts in water use, which could indicate the presence of leaks or operational problems.
✔ Installing sub-meters to help monitor water use in key areas of the property. Over the past two years, these
  sub-meters have allowed the Engineering Department to rapidly detect and repair several underground
  water leaks.
✔ Ensuring that all areas of the property are equipped with effective water conservation devices, such as
  faucet aerators, low-flow showerheads, flow restrictors and water saving toilets.
✔ Installing a drip irrigation and a low pressure sprinkler system in the gardens to reduce the consumption of
  irrigation water.
✔ Starting a voluntary towel reuse program in guestrooms. In addition to saving water, this program has also
  reduced chemical and energy use in the laundry, and the wear and tear on the towels and laundry
  equipment.
✔ Displaying signs in public restrooms and in back-of-house areas to encourage guests and staff members to
  conserve water.
✔ Training housekeepers to identify and report leaking or malfunctioning toilets in public restrooms and
  guestrooms.
✔ Training staff on what they can do to conserve water in their daily operations.

                                                                                                   $5,000
                              160
                                                                     Average monthly water costs

                              140                                                                  $4,000
  Water use per guest night

                              120
                                                                                                   $3,000           $4,467
         (IG / GN)

                              100
                                                                                                                                              $3,867
                               80         142                                                      $2,000
                                                          118
                               60
                                                                                                   $1,000
                               40
                               20                                                                     $0
                                                                                                            C ost at the baseline   Cost at t he consumption
                                0                                                                              (before EMS)          rate achieved after the
                                    Before the EMS   Since the EMS
                                                                                                             consumption rate                  EMS

 Water use per guest night before and since the start of the                        Reduction in the average monthly water bill achieved
                   EMS (5/98 to 9/00).                                                               through the EMS.

In addition, it should be noted that Negril Cabins is in the process of constructing a rainwater catchment and
collection system to harvest rainwater from its roofs and use it for irrigation and as laundry wash water. Since
rainwater is perfectly soft, its use in the laundry will not only save water but also greatly reduce the amount of
chemicals consumed by the washing machines.
Solid Waste
Negril Cabins has implemented various measures to reduce both the volume of waste generated by its
operations and the amount of garbage sent to the local landfill. These measures include:
✔ Composting green kitchen waste and landscaping waste. Since the start of this activity, the property has
  produced more than 35 tons of homemade compost.
✔ Eliminating the use of disposable plastic bags by the grounds staff. The plastic bags that were previously
  used by grounds staff to collect landscaping waste have been replaced with wheeled containers.
✔ Reusing the plastic containers discarded by the Food & Beverage Department as planting pots which are
  used by gardeners to propagate seedlings for the property’s gardens.
✔ Minimizing the use of disposable items in F&B operations. For example, straws are now given out with
  drinks only when requested by the guest.
✔ Replacing the disposable plastic bags that were used by housekeepers to transport towels and linens with
  durable cloth bags.
✔ Using durable baskets to replace the disposable guestroom laundry bags.
✔ Reducing the use of plastic liners in guestroom garbage bins. Instead of changing these liners on a daily
  basis, they are now removed and replaced only when soiled or damaged.
✔ Reducing the volume of paper waste generated in the front office. For example, the backside of copy paper
  is now reused to print draft documents or as scrap paper.

Chemicals
Some of the key measures put in place by the property to lower its use of chemicals include:
✔ Eliminating the use of synthetic fertilizers in the gardens by replacing them with homemade compost.
✔ Monitoring the quality of the laundry’s water supply and adjusting the dosage of laundry chemicals
  according to the hardness of the water.
✔ Training the staff on the proper use, dosage and dilution of cleaning and laundry chemicals.
✔ Identifying and testing environmentally friendly chemicals to substitute some of the more harmful products
  used on property.

Training and Incentives
Active and effective staff participation is the key to the success of Negril Cabins’ environmental program. In
order to achieve this goal, the property provides regular training activities on best environmental management
practices for each department. Negril Cabins also encourages the members of its Green Team to attend short
courses on environmental management and other related issue, which are offered by organizations such as the
University of the West Indies, HEART, UTECH, the Jamaica Hotel and Tourist Association and the Caribbean
Action for Sustainable Tourism.
To help motivate its employees, Negril Cabins has developed an incentive program which provides cash and in-
kind awards to the departments that meet, or exceed, the annual environmental performance targets set by the
Green Team. The property hosts a quarterly staff luncheon at which the most environmentally-conscious
department is recognized and given a cash award. Funding is given to support the special project that is
presented by the winning department.
Negril Cabins also provides a cash award of $110 to any staff member who provides to the Green Team an idea
that is eventually adopted as a “best environmental management practice” for the property.
Social and Cultural Development
Negril Cabins supports a number of local business and community-based organizations in their efforts to
promote social and cultural development, improve environmental and public health conditions, and increase
employment opportunities in the Negril area. These organizations include
•   the Negril Chamber of Commerce,
•   the Jamaica Hotel and Tourist Association,
•   the Negril Environmental Protection Trust,
•   the Negril Coral Reef Preservation Society, and
•   the Green Island Primary School.
Through its support of these programs and organizations, Negril Cabins strives to maintain a constructive
relationship with the local community and nurture the social and natural environment which are essential to the
wellbeing of Negril’s tourism industry.

5 Contact Information
Negril Cabins Resort
Mr. Raynor Mills, Environmental Officer
Norman Manley Boulevard
P.O. Box 118
Negril, Jamaica
Phone:      (876) 957-5350
Fax:        (876) 957-5348
E-mail:     negrilcabins@cwjamaica.com
Web page: www.negrilcabins.com

Jamaica
Hugh Cresser
c/o JHTA
2 Ardenne Road
Kingston 10, Jamaica
Phone: (876) 926-3635
Fax:    (876) 929-1054
E-mail: east@infochan.com

Barbados                                                    USA
Wendy Rudder                                                PA Consulting Group, Inc.
Barbados Environmental Sustainable Tourism                  Jeannelle Blanchard
(BEST) Programme                                            1530 Wilson Boulevard, Suite 400
Barbados Hotel & Tourism Association                        Arlington, Virginia 22209, USA
4th Avenue Belleville                                       Phone: (703) 351-0300
St. Michael, Barbados                                       Fax:    (703) 351-0342
tel: 246-426-5041                                           E-mail: tourism@paconsulting.com
fax: 246-429-2845
email: wendyrudder@mail.com
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