CULTURE Amy Needham TOTS Ice Cream honors co-owners' late father - James Madison ...
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TOTS Ice Cream honors
co-owners’ late father
Amy Needham
CULTURE
14
HARD BARGAIN IMPERIAL IS INFERIOR FINAL COUNTDOWN
Students organize petition to Metric system makes more sense JMU football senior class prepares
remove cost of Forbes tickets in the long run for its final moments as Dukes
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Vol. 98, No. 13 Thursday, November 14, 2019 breezejmu.org
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BIG THREE FROM CITY COUNCIL DEALS AND STEALS RIVALRY WEEK
Members address Airbnbs and new JMU senior uses collected coupons JMU football prepares for in-state
Harrisonburg high school to save on everyday products rival Richmond with CAA title at stake
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PHOTOS BY ROSE STUARD / THE BREEZE
@thebreezenews
@BreezeNewsJMU
Petition the pay
The Breeze
Music majors create petition against mandatory ticket purchases
BreezeVideo
By KAMRYN KOCH and other details pertaining to the issue. He expect students to expose themselves to a Ruple argued that they instead have to pay for
The Breeze met with interim director of the School of wide repertoire to help enhance their learning textbooks.
Music, Eric Ruple. and better “develop taste.” The petition has since received signatures
After spending about $300 on tickets over Ruple said that the revenue generated from Altman and Hallauer argue that on top from communities outside of the music
the course of five semesters, junior music student ticketing goes toward the printing of of tuition, rent, groceries and other typical major, including parents, students with
industry major Nick Altman created a petition these tickets, paying those who work in the student expenses, ticket prices can put an different majors, alumni and students
with a goal of abolishing student ticket fees box office, satisfying stage costs and funding additional financial burden on students. from other universities, like George Mason
for the required events for the course MUS guest performers and masterclasses. Ruple Altman said that the eligible concerts aren’t University. Hallauer said that the day after the
195: Recital Attendance. As of Wednesday said that if ticket prices were lowered or tailored for his educational needs because petition was published, many students and
afternoon, the petition has received 777 eliminated, the quality of the productions they fail to acknowledge his career’s interest. professors in the music building were already
signatures. would be significantly diminished, and some “I’m a music industry major,” Altman talking about it.
breezejmu.org
According to the Undergraduate Music performances wouldn’t be possible. said. “I want to see pop music; I want to see “It was the buzz of the building,” Hallauer
Student Handbook, MUS 195, a zero-credit “I think it’s about perspective,” Ruple commercial music, things that people are said. “It makes me think that the Forbes
course, is mandatory for students majoring said. “It would be great if it were just free to getting jobs in today, not in the 1800s.” Center might listen a bit more because of the
in music, and it must be completed for six go, I don’t disagree with that, but there are Every semester there’s a number of free overwhelming amount of student support
semesters with attendance at 10 qualifying expenses related to it.” events that are acceptable for the course. behind it.”
events each semester. Student ticket prices Altman’s frustration comes from the overall Altman said there aren’t enough free events Altman and Hallauer thought of several
for these events range between $5 to $25, and expense of tickets in addition to the types of created for students, but Ruple said he’s possible solutions to the problem, like
most are $8. Altman approached junior vocal events that are deemed eligible by music addressed this issue in preparation for future providing a wider range of eligible events
performance major Maggie Hallauer, who’s professors. According to the Undergraduate semesters. In September, Ruple discussed or implementing a punch card system that
Thursday, November 14, 2019
also in her fifth semester of taking the class, Music Student Handbook, Undergraduate, with faculty and added one more event to students could pay for individually and
before creating the petition, asking if there Master’s and Doctor of Musical Arts recitals the eight already planned free events for the receive a punch for each event they go to.
would be enough support from students. aren’t accepted, and neither are events semester. For the future, he’s made it a point to Although they doubt the Forbes Center will
“I think it’s something that a lot of people produced by the School of Theatre and have at least 10 free events offered to students fully eliminate student ticket prices, they hope
are passionate about,” Hallauer said. “It’s Dance. Accepted performances typically fulfilling the requirement. However, students that their petition will at least start a conversation
just hard. We’re all college students; we’re fall under the classical or jazz category. If a aren’t always able to attend every free event, about alternative ways to allocate its budget to
all struggling financially. We’re paying a lot student performs in a production, this also or they may opt to go to different ones that better accommodate student needs.
of money to be here, so paying to go see a isn’t counted as eligible. appeal to them more but have a cost.
concert that I have to see is a little annoying.” Ruple said that the School of Music puts Ruple encourages students to consider the CONTACT Kamryn Koch at kochkr@dukes.
Before initiating the petition, Altman a heavy emphasis on classical and jazz quality of the performances they’re able to
jmu.edu. For more coverage of JMU and
exchanged several email conversations with performances for this requirement because experience before asking for reduced ticket
administration throughout September to they closely follow the music major’s prices. Although students in other majors Harrisonburg news, follow the news desk
gather more information about ticket pricing curriculum. Ruple said that faculty members don’t have to pay these ticket expenses, on Twitter @BreezeNewsJMU.
5
Lock IT up
NEWS
Massanutten Technical Center operates only
educational security operations center for
high school students in the country
By MATTHEW SASSER of training facilities to meet that need. They hands-on and completing scenarios that building an ESOC in the new school. MTC has
The Breeze decided to move away from fixing computers could actually be used when she gets out of received emails from around the country of
to meet the cyber skills gap and train students the class. schools that want to visit and use this lab as a
Massanutten Technical Center built the for jobs that are readily available. “You have to start getting along with model for their own facilities.
only Educational Security Operations Center “Just like the real world, most SOCs work in people — you can’t have any grudges “It’s just that realization when they see it that
for high school students in the country this teams — I assign my students into groups of because you’re working together not only what we do here is actual real-world stuff, and
past October. This ESOC allows students to four,” Ritchie said. “Everyone has to be able to on projects like this,” Barker said. “We’re they’re actually obtaining real-world skills,”
monitor networks, identify if they’re being take anybody else’s role. Our goal is to be able in here every day — it’s very much like the Ritchie said. “I think that’s my favorite part.”
hacked and diagnose attacks to determine to convince employers that these students real world where you have to get along with
which ones are worth investigating. can graduate from here and be a tier-one SOC people.” CONTACT Matthew Sasser at sasserma@
“This ESOC is an idea from Harrisonburg analyst.” Reid said the city of Harrisonburg is dukes.jmu.edu. For more coverage of JMU
and Rockingham County economic His favorite assignment is a live attack- planning on building a second high school, and Harrisonburg news, follow the news desk
development board,” Edna Reid, a JMU defense scenario using Minecraft. Other and there’s already discussion of on Twitter @BreezeNewsJMU.
cybersecurity professor, said. “It’s a way for players call in, and they have five
them to help schools train students for future minutes to fix a problem in real-
jobs and recruit companies to the area who time.
@thebreezenews
are interested in having people already “When you put kids in a
trained in cybersecurity.” situation where they’re actually
Reid said training experience that dealing with raw data or real
simulates the real world is invaluable. A information, and you make the
number of people aren’t going to college, simulation as close to real-life as
but by acquiring skills from this course, they possibly as you can,” Ritchie said,
can apply for cybersecurity jobs. “It better prepares them when they
“It’s easier for them to come up to speed and leave to go into the workplace and
become productive employees in a shorter actually perform a job function.”
time frame,” Reid said. “With the educational Reid was able to visit an ESOC at
SOC, we can actually educate more high a community college in Singapore
@BreezeNewsJMU
school students and adults in cybersecurity, to learn more about how it was
and they can get their certifications and implemented. To her knowledge,
be able to enter the workforce in a shorter it’s the only ESOC in the world,
amount of time.” along with MTC, that’s not at the
Bud Ritchie is the cybersecurity instructor university level.
at MTC. Ritchie said there are 33,500 Evelynlee Barker is a third-year
cybersecurity jobs in Virginia and not many student at MTC who just started
people available to fill them. The state learning about cybersecurity. Her
government is looking to increase the number favorite part of the class is working GRAPHIC BY CONNOR MURPHY / THE BREEZE
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Greener and cleaner
6 NEWS
Gov. Northam signs bill that aims to crack down on energy consumption at all state institutions
By TAYLOR SARLO Miles said. “The need for JMU now is
The Breeze to explore additional options for clean
power, both on campus and off.”
Recently, Gov. Ralph Northam (D), JMU currently produces energy
signed state Executive Order 43, which from solar panels and a wind turbine
sets goals for Virginia institutions, such on campus that generates about 1,000
as JMU, to have 30% of their energy watts of energy, roughly enough to
consumption come from renewable power one classroom, but will need
sources by 2022. Additionally, it calls to explore more sources of renewable
for the state to produce 100% carbon- energy production in accordance with
@thebreezenews
free electricity by 2050. the executive order.
Over the next two years, JMU will “[The solar panels and wind turbine]
have to make the shift to consuming were intended primarily for educational
a greater amount of energy from purposes,” Miles said. “They both
renewable sources than it has in the function, and they both produce clean
past. power, and that power is transmitted
“Institutions like JMU and other state to the university’s power grid. But
agencies are going to need to determine the amount of power they produce is
how to adjust their power procurement minuscule in the overall demand for
so that a greater portion is coming from power on campus.”
non-carbon emitting sources,” John Dustyn Vallies, the outreach
Miles, professor and executive director coordinator for the Center for the
@BreezeNewsJMU
for JMU’s Center of Advancement of Advancement of Sustainable Energy,
Sustainable Energy, said. emphasized the need for these
Other state universities, such as renewable energy systems on a larger
the University of Virginia, have been scale to provide more power.
exploring options for clean energy as “There are power plants specifically
ways to contribute power to the school’s that use coal and natural gas,” Vallies
energy grid since 2015. said. “Well, you can also have similar,
“U.Va. is involved in large solar larger renewable energy systems. Like
projects off their campus and also where you see thousands of acres of
COURTESY OF TRIBUNE NEWS SERVICE installing solar on their campus,” solar panels.”
Since giving his first State of the Commonwealth address, Northam has focused on environmental issues in Virginia.
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Thursday, November 14, 2019
www.cinnbear.com 540.433.2867 600 E. University Blvd. Harrisonburg, VA
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Solar energy is more readily available in Harrisonburg than energy produced by wind.
@thebreezenews
The order doesn’t address the current use engage in this way,” Miles said. “We’re one of
of fossil fuels in Virginia, which some, such only a handful of states in the mid-Atlantic
as Food and Water Watch, were quick to up to the northeast that doesn’t yet have a
criticize. The use of fossil fuels like gasoline wind farm. So, we will soon join those ranks.”
and diesel is federally regulated and not Vallies is one of the administrators for
something Northam could change in one the Distributed Wind Assistance Program.
executive order. The DWAP helps small businesses and
“Standards for things like gasoline and agricultural producers in Virginia better use
diesel that are national in scope … States natural wind resources.
don’t have the authority to do their own Wind resources across the state aren’t as
standards or different standards unless they consistently available as solar energy due
@BreezeNewsJMU
get a waiver under the Clean Air Act,” Jim to Virginia’s climate and geography, but
Caldwell, an environmental engineer for the there are many ideal locations in southwest
Environmental Protection Agency, said. “We Virginia and offshore for large, utility-scale
also have renewable fuel standards, which wind farms. While Harrisonburg itself
require that refiners use a certain amount may not be the ideal location for a utility-
of renewable content in their gasoline and scale wind farm, renewable wind energy is
diesel fuel.” already used on a small scale throughout the
Much of this renewable content in Shenandoah Valley, Vallies said.
gasoline and diesel comes from ethanol “In this outreach, we really have to focus
found in corn. Cleaner fuel, in addition to on not only where the farmers and small
the move to incorporate more renewable businesses are, but we also have to find
energy at the state level, is an important step where it’s windy and can be economically
toward a greener country, Northam said. viable,” Vallies said.
The Breeze
“There’s a lot of interesting things going Vallies explained how renewable energy
on with renewable energy,” Caldwell said. generated from small-scale projects such
“Solar farms, I think, have the most promise.” as these count toward Northam’s energy
He pointed out that it’s interesting to production goals. Meeting these goals isn’t
consider that the potential for solar farms in entirely the responsibility of large companies
and near Harrisonburg is “good” due to the like Apex Clean Energy.
large amount of farmland. “The individual has a role to play as well,
Additionally, under the order, Apex Clean and that’s with distributed energy generation,”
Energy, Dominion Power and the state Vallies said. “Individuals, small business
of Virginia came to terms of agreement owners, farmers, even small residences can
regarding the creation of many large take advantage of renewable technology and
BreezeVideo
solar projects and a wind farm. Apex will also contribute to achieving this vision and this
build Virginia’s first wind farm by 2021 goal of having more renewable energy as part
in Botetourt County, which is two hours of [Virginia’s] energy portfolio.”
south of JMU. This means that homes in the
Shenandoah Valley will be powered in part CONTACT Taylor Sarlo at breezeartdirector@
by commercially produced wind energy,
something that hasn’t happened in Virginia gmail.com. For more coverage of JMU and
before. Harrisonburg news, follow the news desk
breezejmu.org
“Virginia has been a little bit slow to on Twitter @BreezeNewsJMU.
BREEZE FILE PHOTO
Thursday, November 14, 2019
Energy produced from renewable resources helps contribute to Northam’s energy production goals.
8 NEWS
Concerned neighbors swarmed permit use blurs the line in a way that I do $109.8 million.
council chambers to implore the council not support.” Homeowners can expect a significant
to “maintain the integrity” of the single- increase in their taxes as a result of the steep
family residential area and deny Claudia 2. Returning petitioners struck down a bill. The current real estate tax on a $200,000
McClean’s request to open her home to second time home is $1,720, but with a possible tax
a maximum of four short-term residents. increase of $0.13 to build the high school,
The Planning Commission received 14 In a seeming streak of denials, the council those same property holders can expect to
letters of opposition to the permit. also unanimously rejected property owners pay $260 more on real estate taxes annually.
Mothers living in the neighborhood Wesley Smallwood and his fiancee, Dionne “As a citizen, I can’t afford it,” Reed said. “I’m
said they feared an increase in traffic Jones, of Orange Sky Investments LLC’s in support of the high school. I know we need
would endanger their kids, who play on petition for a short-term rental permit for it … But I also am aware that there’s going to
bikes and scooters along the winding their seven-bedroom home on New York be a burden put on some people. I happen to
road. Jones, however, wasn’t convinced. Avenue. be one of them.”
“When we have these conversations, In September, City Council deferred the To lessen the financial impact on the
the things that are already problematic application back to Planning Commission community, Richards proposed breaking the
in a particular zone or area then become because the couple failed to cancel a building process into two phases. In the first
like the end of the world,” Jones said. reservation while waiting on their application stage, builders would construct the building,
“People aren’t just going to start driving to be reviewed. When the issue went before parking lot, bike path and bus loop. In the
recklessly all throughout the city because the Planning Commission again Oct. 9, the second period, the School Board would tackle
of Airbnbs.” body unanimously recommended the permit the naming and redistricting process once
McClean said she rented to guests for be rejected. city debt eases. While this would alleviate
10 months before the council required Due to concern of potential influx of cars $7.2 million from the total project cost, the
hosts to obtain a special-use permit in on the street, Romero suggested the couple new school would sacrifice its auxiliary gym,
@thebreezenews
By BRICE ESTES August. The Airbnb host said her guests’ reduce their number of proposed occupants stadium and baseball and softball fields.
The Breeze impact on the neighborhood was “uneventful from 12 to eight, but Councilman Richard Jim DeLucas, chief development officer at
and unnoticed,” but neighbors weren’t Baugh explained the permit would then have Nielsen Builders, Inc., commended the project
Harrisonburg saw the season’s first snow appeased. to be kicked back to Planning for a third time. for being almost entirely locally developed.
flurries fall as Mayor Deanna Reed called “It’s a stranger, and you’re exposing all Jones voiced his intent to prepare a motion Harrisonburg City and Rockingham County
Tuesday’s City Council meeting to order. The of us to that person because a website said to increase the penalty for violating short- contractors constitute 55% of the project.
council deliberated two short-term rental they were credible,” Forest Hill resident Lisa term rental ordinance from $100 to $500 Another 20% of contractors are from the
permits and determined the cost for the Gallagher said. on the first offense because of the couple’s surrounding valley, and an additional 20% are
second Harrisonburg high school. Councilman George Hirschmann insubordination. Virginia residents.
compared McClean’s Airbnb to a “turnstile “If it can be thought to be economically “We put together a team that’s committed
1. Airbnb adjacent arboretum breeds front door” and argued long-term college feasible to go ahead and do that to us, then to this area — that wants to see this happen,”
animosity student renters would be more integrated into that means that our penalties are too low,” DeLucas said. “Everybody put their sharpest
@BreezeNewsJMU
the neighborhood. Jones said. pencil to this … and we beat the state average
City Council denied a short-term rental Neighbor Alice Doyle said Forest Hill is price for schools being built right now.”
in the Forest Hill neighborhood adjacent to among a “dying breed” of neighborhoods 3. Taxes to fund new high school will If the School Board adheres to their outlined
the Edith Carrier Arboretum in a split 3-to-1 that offer an interconnectedness between ‘burden’ homeowners schedule, they’ll break ground on the school
decision. Councilman Chris Jones abstained, neighbors. She said the “mass exodus” to in December and open its doors to students in
because he said the council wasn’t presented new neighborhoods in Rockingham County Harrisonburg’s growing population August 2022.
with sufficient evidence on how the decision is, in part, due to the expansion of special-use necessitates the development of a second
may harm the applicant and neighborhood. permits in city residential neighborhoods. area high school, Harrisonburg City Public CONTACT Brice Estes at estes2ba@
Councilman Sal Romero said this petition has “What’s the purpose and function of Schools Superintendent Michael Richards dukes.jmu.edu. For more coverage of
been the “biggest headache” he’s had since a neighborhood?” Doyle asked. “Is it for said. In his presentation of the total project JMU and Harrisonburg news, follow the
joining the Planning Commission in January. commercial use or residential use? Special costs, Richards said the anticipated cost is news desk on Twitter @BreezeNewsJMU.
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9
OPINION
EDITOR Jillian Carey EMAIL breezeopinion@gmail.com
10
Deadly
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Want to praise someone
affair
or get something off
your chest? Darts &
Pats is the place to do
it. Submit your own at
@breezejmu
breezejmu.org.
A “you’re-wonderful” pat
to my coworker for getting
me coffee this morning.
@TheBreezeOp
From someone who honestly
needs coffee to function. Rodney Reed shouldn’t be put to
IAN WELFLEY | notable now death without proper evidence
A “things-are-finally- April 22, 1996, was his subsequent arrest. As Reed was put on trial, Maven. A prominent example of this was when
matching-up” pat to the an exciting time for he finally admitted to having a consensual affair police allowed Fennel to sell the Jeep his fiancee
weather in Harrisonburg, 19-year-old Stacey with Stites prior to her murder, according to The was allegedly murdered in a mere six days
Stites. Fresh out of Intercept, which explained the presence of DNA. afterward, as reported by KXAN. It’s possible
which is actually starting to high school and Despite Reed’s claims, no one came forward that the resources Fennel had in the police
The Breeze
match the time of year. engaged to local to corroborate them during the trial, and Reed department were also the reason why no one
policeman Jimmy was sentenced to death by an all-white jury, came forward about Reed and Stites’ consensual
From someone who didn’t Fennel, Stacey according to Atlanta Black Star. Reed’s sentence relationship until just recently.
appreciate it being 85 degrees and her mother was also given without the murder weapon even “People were afraid to come forward,”
were exuberantly being tested for DNA evidence, as reported by Duane Olney, Reed’s trial investigator, said in
in October. planning her the Innocence Project. In addition to this, News an interview with KXAN news station. “They
upcoming wedding. One reports that Reed’s DNA that was found on were afraid of the police there. The whole law
The wedding Stacey Stites’ body, which was the only piece of evidence enforcement bunch up there were protecting a
dreamed of never came to fruition; She was found the prosecution could rely on, wasn’t found fellow officer.”
A “use-your-head” dart dead close to her apartment that next morning. anywhere else at the crime scene. In recent years, Fennel’s demonstrated that he’s
BreezeVideo
The tragedy of Stacey Stites swept the state of People shouldn’t forget that the police initially capable of sexual assault and murder. According
to the girl who nearly killed Texas, with the police immediately suspecting pinned Jimmy Fennel as the prime suspect in to the New York Times, Fennel pleaded guilty to
me while backing out of her Stites’ fiance, Fennel. Yet, as the investigation the months preceding Reed’s arrest, and plenty kidnapping and raping a woman he met on duty
parking spot in Sunchase. progressed, DNA found on Stites’ body linked of evidence lends this idea credence. Fennel, back in 2008 and served jail time that just came to
28-year-old Rodney Reed to the murder, an who failed his lie detector tests twice, according an end in 2018. The same New York Times article
From a guy who laid on the African American who was accused of sexually to Converus, claims to have been the last person goes on to state that, while in prison, Arthur Snow
assaulting other local women at the time, as to see his fiancee alive that night. According Jr., a fellow inmate of Fennel’s, wrote in a sworn
horn. reported by Vox. After being on death row for to True Crime Daily, he told investigators that affidavit that Fennel confessed to murdering
Stites’ murder for over two decades, his execution he was asleep when Stites supposedly left for Stacey Stites, claiming that he knew she was
is scheduled for Nov. 20. work at 3 a.m. in his truck the morning she was sleeping around with a black man behind his
Due to new testimony implicating Jimmy murdered. Yet, Sister Helen Prejean, a verified back and wanted revenge.
breezejmu.org
A “happy-birthday!” Fennel and a lack of sufficient evidence, over 2 anti-death penalty activist on Twitter, notes that This isn’t to defend Reed’s character. The only
million people have signed an online petition to for whatever reason, the cops never searched reason why the police had his DNA to begin with
pat to my friend who just stop Reed’s execution, and numerous celebrities their apartment, despite it being the last place was because they took it off several other women he
turned 22! like Oprah Winfrey, LL Cool J and Beyonce have Stites was seen alive. sexually assaulted at the time, as reported by CNN.
spoken out on his behalf. When one scrutinizes Perhaps the most telling evidence was But despite Reed’s wrongdoings, he shouldn’t be
From someone who’s the facts of Reed’s trial, it becomes clear that the when medical experts realized that the state’s executed based off flimsy evidence. No one should
prepared to play 22 by Taylor death penalty is a hasty sentence for a case absent official timeline of the murder was off by hours, be put to death if there’s even the slightest bit of
of any concrete evidence, and no one’s life should according to The Intercept. The Intercept goes on evidence pointing to their innocence. The murder
Swift all day if I have to. be taken away when there’s even the slightest to talk about how pathologists who examined the of Stacey Stites was a tragedy, and no other innocent
shred of doubt. body noted that its post-mortem lividity indicates blood should be spilled as a result of something so
Thursday, November 14, 2019
The most damning evidence to Reed’s trial was that Stites could only have been killed before harrowing. Reed is due for execution on Nov. 20, and
the discovery of his DNA on the victim’s body. midnight, when she was still at the apartment these final days will be crucial in saving his life.
KXAN reports that, during police questioning, with Fennel.
Reed made a heinous error by falsely claiming Because of Fennel’s status as a cop, many Ian Welfley is a junior communications
he never knew Stites outside of what he saw on think the department helped him cover up any and media arts and design double major.
the news, which turned out to be a lie that lead to evidence that’d point his way, according to News Contact Ian at welfleim@dukes.jmu.edu.
Editorial Policies The Breeze welcomes and encourages readers to voice their
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Harrisonburg, VA 22801 necessarily those of The Breeze or its staff.OPINION 11
Money by the millions
YouTube has become one of the best ways to make money
GRAPHIC BY TAYLOR SARLO / THE BREEZE
for those with enough subscribers
JOSIE HANEKLAU | open outlook
YouTube was making and posting videos, they can gain a According to Digital Hustler, brands pay employed his team to help create Dawson’s
purchased by huge profit in doing so — and they should. YouTubers anywhere from “10 to 100 dollars vision, Dawson recorded the entire process
Google in 2006 Taking the time to create, edit and upload per 1,000 views.” Imagine a YouTuber like in a YouTube docuseries, with the final
for over a billion videos is often a long and arduous process. Shane Dawson, who reached 26 million episode leading up to the product’s launch.
dollars. Today, its On a YouTube forum, many creators bond views on the first episode of his docuseries Only a week after launch, both videos had
estimated worth is over this creative process, some saying it about famous YouTuber Jake Paul. Imagine over 13 million views each. This means
over 100 times that takes them hours to produce a video, while that his sponsor, shopping app “Honey,” that millions of fans who feel connected
amount. While others saying weeks. It’s not rocket science offers him 50 dollars per 1,000 views. On to Dawson watched this series, possibly
just over a decade — creators probably wouldn’t stick around one video alone, he could’ve made over one compelling them to buy the product. Over
ago, YouTube was if their hard work wasn’t being rewarded. million dollars. a million units of the makeup palette
a place where Since creating videos is so time consuming, While YouTubers are hard at work selling completely sold out in a matter of hours, and
friends shared merging this hobby with a salary only makes other brand’s products through the form the website crashed mid-launch.
mindless videos of themselves lip-syncing sense for the creators and the actual YouTube of sponsorship, plenty of YouTubers take This type of marketing on this scale has
and dancing, it’s now a platform that fosters franchise whose entire functioning relies on advantage of the opportunity to sell their simply never been seen before. According to
@breezejmu
careers that turn everyday people into them. own product, too. Because of the opportunity Vogue, popular makeup brands like L’Oreal
millionaires and builds flourishing brand The monetization feature becomes more for YouTubers to share their personal videos are showing a sales stagnation in part due
names and businesses. What was once a interesting as YouTube’s popularity grows, with subscribers, often in the form of videos to cosmetic sale concentration among
simple place to have fun has turned into a and this is only the beginning of how users about their daily routines or life struggles, “independent brands with faster supply
world-famous powerhouse, and YouTubers can quickly turn into millionaires. According a bond forms between the two parties. chains and a greater resonance with younger
are taking advantage of it, as they rightfully to Forbes, popular YouTubers like Logan Paul, From this bond, subscribers, feel an urge to consumers.” This phenomenon perfectly
should. who currently has 20 million subscribers, support YouTubers as fans and may be likely categorizes a makeup palette like “Conspiracy”
YouTube centers around the relationship can reap millions of dollars annually on to purchase a product that their favorite that’s generated millions of dollars. YouTube is
between creators and subscribers. The monetization. The more subscribers a person YouTuber presents to them. taking over the world by storm, with the social
company has used its platform to create has equates to more ads watched. When a This process makes YouTube a unique media analysis website Social Blade predicting
a way for users to develop a “personal” subscriber count reaches the millions, so marketing platform. Recently, makeup future surges of new YouTubers in the masses.
@TheBreezeOp
connection with viewers across the globe does the profit. artist and YouTuber Jeffree Star, who has YouTube has created a way to rightfully reward
and then benefit from subscribers’ views Many content creators are sponsored by nearly 17 million subscribers, and crowd- hard working creators on a massive monetary
through the form of video monetization. This brands on particular videos. These sponsors favorite YouTuber Shane Dawson co-created scale.
feature allows everyday users to make money typically require the YouTuber to say a few a makeup palette called “Conspiracy” that
through monetizing their videos in the form words about their product in return for broke the internet. Josie Haneklau is a sophomore political
of ads, the creation of outlets for merchandise payment. YouTubers with many subscribers Brilliantly, these two YouTubers brought science and psychology double major.
showcasing and so on. Regardless of whether are coveted assets for brands, because their their talents together and reaped millions Contact Josie at hanekljr@dukes.jmu.
YouTubers are actually passionate about product will be showcased to more people. of dollars from the result. While Jeffree Star edu.
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Imperial
Fahrenheit
Metric
Celcius
Going the
Miles
Gallons
Kilometers
Liters
extra
Pounds
Ounces
Kilograms
Grams
kilometer
Inches Centimeters
It’s due time to convert
@breezejmu
Yards Meters
to the metric system, but
CHARLIE JONES | piece of mind
When speaking weights and
people in the U.S. have been
too stubborn to do so
to Congress in measures for
@TheBreezeOp
1816, JMU’s United States
namesake, James trade and
Madison, said, c o m m e r c e ,”
“The great utility and created a
of a standard body known product for all markets. Additionally,
fixed in its nature as the United States Metric Board more international companies might
and founded that would guide the country through consider opening manufacturing plants
on the easy metrication. With these steps, it was in the U.S. if they knew American
rule of decimal assumed that the U.S. would be fully workers were comfortable working with
proportions metric before 1980; however, the act metric measurements.
is sufficiently emphasized that all conversion should Metrication could also prevent
The Breeze
obvious. It led the government at an early be “completely voluntary,” meaning disastrous mistakes resulting from
stage to preparatory steps for introducing most people simply ignored it. current attempts at using both at the
it; completion of the work will be a just According to World Atlas, the U.S., same time. For example, NASA lost a $125
title to the public gratitude.” In this speech, Myanmar and Liberia are the only million Mars rover because of conversion
Madison is alluding to the necessity of the countries that don’t use the metric errors between their metric calculations
United States to adopt the metric system. system. Even within the U.S., both and the customary calculation from
Madison and other founding fathers systems are taught in public schools, Lockheed Martin, as reported by the Los
like George Washington and Benjamin and the American scientific community Angeles Times. Additionally, a study in
Franklin vehemently supported uses the metric system. There should the Journal of The American Academy
metrication but met stubborn resistance be no debate that the metric system has of Pediatrics reported that nearly 70,000
BreezeVideo
from the populace. As one can see today, won the measurement wars; It’s time for children in the U.S. are hospitalized
metrication in the early days of America the U.S. to accept it. because of incorrect dosage errors.
didn’t take hold. The Founding Fathers When the U.S. Department of Furthermore, in 2017, AARP warned that
presumed that the proliferation of Commerce investigated the benefits of 1.3 million Americans were affected by
scientific reasoning and enlightenment teaching the metric system to children medication errors, which can include
values would inevitably convert the before the passage of the Metrication flawed dosage measurements. According
U.S. to the metric system, yet 243 years Act, they found that the adoption of the to the Institute for Safe Medicine
later, the U.S. still uses the outdated, metric system would make everyday Practices, some of these errors are due
inaccurate remnants of its British measurement calculations much more to confusion between the dual printing
imperial past. accurate and easier. Converting between of both metric and customary units
The U.S. may not officially use the units of measure in the U.S. customary on medicine administration devices.
breezejmu.org
metric system, but it’s not for a lack system requires the memorization of These errors could be avoided by simply
of trying. In 1866, Andrew Johnson, arbitrary values like three feet in a yard dropping the usage of the antiquated
acutely aware that Europe had recently or 1,760 yards in a mile, but the metric customary units.
converted to the metric system, signed system is based on multiples of 10, so Globalization and technological
the Metric Act of 1866, which provided conversions simply require moving the innovation have eliminated most barriers
the first imperial to metric conversion decimal. Metrication could simplify between countries and cultures, and the last
chart and decreed it “lawful throughout public education by only requiring of such barriers is an international system
the United States of America to employ students to learn metric units that’ll of measurement. The U.S. could dispose of
the weights and measures of the metric be more applicable for modern career this barrier by following the blueprint of the
system in all contracts, dealings or court paths in business, science, technology, Metric Conversion Act of 1975 and replacing
Thursday, November 14, 2019
proceedings.” Soon after, in 1875, the U.S. engineering and math, since those fields the voluntary adoption clause with a firm
and 17 other nations signed the Treaty of already rely on metric measurements. deadline and schedule for metrication that
the Metre, which established the official Besides simplifying everyday life and could be enforced and implemented by a
standards of measure for each ratifying the public education system, metrication resurrected U.S. Metric Board. However, for
nation. So, technically speaking, the U.S. would save manufacturers money and this to happen, politicians must first revive
has legally recognized the metric system remove some barriers for U.S. industry. this no-brainer of an issue and finally finish
for nearly 144 years. Since the U.S. refuses to adopt the metric enacting common sense, standardized
Although the country recognized the system, all manufacturers in the new measurements.
metric system, it was never fully adopted global economy have to produce two sets
by the general public. To remedy of goods: a special set for U.S. consumers Charlie Jones is a freshman public
this, Gerald Ford signed the Metric and another for the rest of the world. policy & administration major.
Conversion Act of 1975, which made the Metrication could save them money Contact Charlie at jones7cr@dukes.
metric system “the preferred system of by allowing them to produce a single jmu.edu. COURTESY OF TRIBUNE NEWS SERVICE13
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EDITORS Abby
KaileyChurch
Cheng & Sabrina
Traci Rasdorf
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14
Homemade
PHOTOS BY ELLE WOOD / THE BREEZE
from the heart
@breeze_culture
Local family honors late father
through ice cream business Humans of
Madison
@Breeze_Culture
Interviews collected on JMU’s campus
ALEXA FITZPATRICK / THE BREEZE
The Breeze
Alivia Armstrong and her family are regulars at TOTS.
By AMY NEEDHAM to provide a high-quality ice cream for the Taylors often host JMU organizations and
The Breeze the Penn Laird and Harrisonburg area,” hire students to work for them. Junior media
Dillon said. “Through a lot of research and arts and design major Allie Barefoot works
Tanner Drake
A quaint shopping center sits just off Route experimenting with different flavors, we for TOTS and said her favorite part is how
BreezeVideo
33 in Penn Laird, Virginia, a short 10-minute came up with [a recipe].” close the staff is.
drive from campus. The surrounding land is Bryant, the head ice cream maker, said “I think the family atmosphere makes this
rather underdeveloped, aside from a sizeable that with a favorable recipe, the production place special,” Barefoot said. “It kind of feels
neighborhood across the highway and a new process is fairly simple. He starts by adding like it’s my second family at this point.” “I want to talk about the
playground just behind the building. Here, flavoring ingredients such as fresh apples or In addition to TOTS, Elizabeth and her
family also own Valley Jump Trampoline
moment that I decided to come
one can find TOTS Ice Cream — a family- cake batter into a large ice cream machine, to JMU. I’m from Boston, so this
owned business with a mission to keep the followed by a pre-made mixture of cream, Park, located next door. Dillon said his
father was also the mastermind behind that is kind of a reach for me. I was
memory of the co-owners’ late father alive milk and other basic ingredients. After
through homemade ice cream. 15 minutes of mixing and freezing in the venture. actually walking on the east side
Elizabeth Taylor is the co-owner of TOTS, machine, the ice cream is ready.
“He wanted to build a trampoline park of campus with my mom after
that was all on one level … also accessible to touring, and I realized that this
along with her husband Bryant Taylor and Bryant prides himself on using fresh
handicap and also elderly folks,” Dillon said. is the school that I wanted to be
siblings-in-law Dillon and Amy Taylor. Her ingredients. He emphasizes that while some
breezejmu.org
“So, it was a service, pretty much, that my
mother-in-law built the shopping center competitors may use artificial flavoring father wanted to bring to the community of
at. I started thinking about all
with visions of future family businesses, but and coloring to lower costs, he believes all ages … We even have some senior citizens the things I had to do in order to
plans halted when her father-in-law passed using more natural ingredients produces a jump.” get into school. I was still in 11th
away during the building process in late 2017. superior product for his customers that also At its core, TOTS is a family business grade, and I started doing my
“He really loved ice cream, and that was tastes better. dedicated to the love the Taylors share for applications, I started working
the starting foundation of TOTS Ice Cream,” “The issue that I think a lot of people do is their father. As the area surrounding their
Elizabeth said. “We make homemade ice they count every penny and every dime, and
so I could fill my applications
modest shopping center begins to develop with experience and show that
cream here, and we do that in remembrance I don’t,” Bryant said. “I just want to make as and more businesses settle in, they’ll
of him. The name TOTS is actually named good of ice cream as I can, and then, I believe continue to honor TOTS’ namesake by I wanted to be here and get my
GPA up.”
Thursday, November 14, 2019
after him — [he] was Terry O’Dell Taylor, Sr.” you’ll come back.” serving their beloved community as a family.
With no prior experience making ice As a former JMU student, Elizabeth said “Our family, in the end, is what means “I decided to do management
cream, the family learned to master the the university helped her realize her dream the most,” Elizabeth said. “Just having that because it kind of runs in my
process through trial and error. The business of owning her own business. Through her hometown feel — that family feel — to both family. My grandfather owns a
now offers fresh waffle cones and 16 flavors psychology major, she discovered business places and the love that goes into that, I think business, my uncle did and my
that vary each month, such as apple pie, psychology and soon realized her passion. makes it worth it.” father works for one of those …
peanut butter Oreo and black raspberry, “When I entered JMU, I had no clue what
I felt like I should go into it, too.”
all made in-house. Co-owner Dillon said I wanted to do with my life,” Elizabeth said. CONTACT Amy Needham at needhaal@
it was important that the family perfected “But, over time, I realized that I really loved dukes.jmu.edu. For more on the culture,
the recipe before serving the product to its the business world, [and] I loved interacting arts and lifestyle of the JMU and Watch the video and submit a
customers. with people.” Harrisonburg communities, follow the
“We did a lot of research on it and wanted Since the shop is located close to campus, culture desk on Twitter @Breeze_Culture. nomination on breezejmu.orgCULTURE 15
In their
By CLAUDIA VIGUE at JMU frames a strong relationship. amazing community,” Anne said. “Of course,
contributing writer “We can proudly wear our purple and gold, JMU’s reputation academically was good, but
discuss our fond memories and be grateful for our I heard more people talk about how people
When four generations of women attend the special connection,” Elizabeth said in an email. treated each other and the supportive and close
blood
same university throughout its long history, a The Bronaughs said the opportunity to watch communities formed there: the ‘hold the door’
family can establish a distinctive understanding their family’s younger generations receive an attitude was a thing before holding the door was
of it. This is true of the Bronaugh family, who’s education at JMU has reassured their enthusiastic a thing.”
created a bond of common experiences since mindset about the school. Elizabeth has watched Sydney said she thinks the most visible change
JMU began as The State Normal and Industrial Sydney enjoy a study abroad program in France is that JMU has shifted from a small teacher’s
School for Women in 1908. The family has seen and participate in hands-on learning with theater college to a large university with many accessible
JMU change significantly since then. and art, Sydney’s passion. degrees. It was also mostly a school for teachers
Sydney Bronaugh, a senior theatre “I am growing in my conviction that it is an when her grandmothers attended.
major, followed the footsteps of her mother, amazing place to be by seeing my daughter love “It’s really cool and interesting because JMU is
JMU senior and her family express grandmother and great-grandmother when she it as much as I do,” Anne Bronaugh (’92), Sydney’s
mother, said.
so different now and has changed so much since
it was founded,” Sydney said. “Even though it’s
committed to JMU in 2016.
love for school through four “I remember one day, I was at my grandparents’ Sydney described her four years at JMU as the same school, the JMU my great-grandmother
house wearing a JMU shirt, and I walked into the positive. She said she loves spending time with went to was so different than it is now.”
generations of legacies kitchen where my grandmother was cleaning,” her best friends in Harrisonburg’s downtown. Anne believes the separate JMU experiences
Bronaugh said. “My grandfather said something It’s easy for Sydney to call JMU home with her family members share have enabled a
@breeze_culture
like, ‘JMU, huh?’ and my grandmother said, the comfort of nearby family and memorable feeling of knowing the school inside and out and
events, like going to a football game with her understanding the depths of its past and present.
very certainly, without looking up from her task,
grandmother in the renovated 25,000-seat “Many of the buildings have changed, but
‘That’s where she’s going to go.’”
stadium. Elizabeth had never attended a game JMU has the same feeling to me,” Anne said.
Bronaugh said she already had school spirit
when she was in school because there wasn’t a “People are friendly and considerate and seem
going into college. She remembers that during
football team yet. to look outside themselves more than on many
the CHOICES open house, she toured Duke Hall “It would have been great fun, attending campuses. Most Dukes seem really glad to be
and loved it. However, her reason for going to sporting events in the wonderful facilities,” where they are. I also love the surroundings.
JMU was based on existent memories, not one Elizabeth said in an email. Walking the Quad and taking in the views will
epiphany. She said she thoroughly enjoys the never get old.”
Although Bronaugh’s been set on going to JMU surroundings of the Shenandoah Valley. In her Elizabeth said that the Bronaugh women have
PHOTOS COURTESY OF SYDNEY BRONAUGH since she was young because the university’s eyes, it adds to JMU’s beautiful campus. The other a “terrific bond” because of their time spent at
Anne (left) enjoys returning to JMU to spend been so prominent in her life, she faced a period
time with Sydney at football games. women in her family share similar opinions and JMU, one that not many college graduates hold.
@Breeze_Culture
of time when her aspirations were different. a fondness of the school. They each have an individual love for their school,
At one point, she wanted to attend Lynchburg “I made friends that are still among my closest but they all said that being a part of a quadruple
University. friends, grew exponentially as a person and legacy is an experience like no other.
“I was put on the spot with a scholarship and enjoyed a lot of success later professionally from “I am very proud of being a graduate of JMU,
decision time at Lynchburg, and all of a sudden, what I learned in the classroom and out of the and it’s fun to hear so personally what it was like
I had to accept the scholarship by the end of the classroom,” Anne said. “My years at JMU were in the past, have my own memories and see what
week, or I wouldn’t get it,” Bronaugh said. “I can’t significant and life-changing.” it’s like now,” Anne said. “It just makes me like my
make a decision on the spot like that, so I [chose] Elizabeth and Sydney’s great-grandmother, school more.”
JMU. I have family here, too — local family — and Margaret Pratt, who graduated in the ’30s, came
I had been here before, and it just felt safer.” to JMU to become teachers. Elizabeth that CONTACT Claudia Vigue at viguecl@dukes.
The family’s legacy reaches to extended family, the women in the family were also inspired to jmu.edu. For more on the culture, arts and
too. Bronaugh’s cousin, Taylor Bronaugh, is also a attend the university because of the campus’ lifestyle of the JMU and Harrisonburg
Elizabeth (far right) studied elementary senior at JMU. Elizabeth Bronaugh (’60), Sydney’s atmosphere. communities, follow the culture desk on
education when JMU was Madison College. grandmother, believes her family’s representation “Across the board, I heard stories about the Twitter @Breeze_Culture.
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