Creating Models for Successful Mother Baby Friendly Communities & Workplaces Presentation by Ma. Ines Av. Fernandez - Arugaan Philippines Part 1 ...

Creating Models for Successful Mother‐Baby Friendly Communities &
                            Workplaces

             Presentation by Ma. Ines Av. Fernandez
                       Arugaan Philippines

                 (Part 1 is 37 slides programmed at

Successful Steps in Support for
  Breastfeeding Working Women

        SIMULTANEOUS ACTIONS

¾Legislative Action ‐ Lobbying Legislators
      to pass laws:

‰Expanded Breastfeeding Promotion Act of 2009
                                                             House of Representatives/Parliament
    ƒenabling safe , conducive and healthy work
    conditions for working women
    ƒinstitutionalizing breastfeeding station at the
    workplace
    ƒbreastfeeding breaks within paid work time

‰ National Code to Regulate Marketing of
Breastmilk Substitutes, Breastmilk Supplements and
Related Products 1986

‰Rooming‐in Breastfeeding Act     1992                 Fathers Support in Breastfeeding Advocacy

‰ECCD‐Early Childhood Care and Development

ADVOCACY CAMPAIGN TO PROTECT BREASTFEEDING
           SIMULTANEOUS ACTIONS
   Mothers March Protest in Front of Supreme Court

          Intergenerational plea
                   at the
             Supreme Court
                    for
        strong implementing rules
                  of the
              Milk Code Law

ADVOCACY CAMPAIGN TO PROTECT BREASTFEEDING
                           SIMULTANEOUS ACTIONS

                                                           “LINKING LOCALLY
                                                           ACTING GLOBALLY”

“Bare the breast, bare the truth against milk companies’
                  unethical marketing”
   Mothers’ protest at the Philippine Supreme Court
200 news coverage plus International news mileage in a
                  month long exposure.

ADVOCACY CAMPAIGN TO PROTECT BREASTFEEDING
                                SIMULTANEOUS ACTIONS

                                                 “LINKING LOCALLY
                                                 ACTING GLOBALLY”

WHO – UNICEF REGIONAL MEETING
          Manila 2007

2nd National Breastfeeding Conference Bangkok,
Thailand with Princess Srirams and
Norjinah/Malaysia & Innes/Philippines as
 Guest Speakers on Mothers Support

ADVOCACY CAMPAIGN TO PROTECT BREASTFEEDING

                            IBFAN Canada and UK in solidarity support
                                             at the
                                       Philippine Forum
                                             on the
                                  Code, Codex and Campaign

“LINKING LOCALLY
ACTING GLOBALLY”

                        One thousand breastfeeding defenders painted
                         one thousand protest slogans creatively in
                                  one thousand umbrellas

ADVOCACY CAMPAIGN TO PROTECT BREASTFEEDING

                              “LINKING LOCALLY
                              ACTING GLOBALLY”

   Mothers Response to the Philippines          Pharmaceutical Health Care
Association (PHAP) composed of American Milk and Pharmaceutical Companies
who sued in Court the Department of Health and officers for the strong passage of
      the implementing rules on the National Code/Milk Code 2006‐2007

Creche at the Workplace
Support for Working Women

IYCF from Policy to Practice

                 Baby’s Magazine

Benefits:
  • for working parents as employees
• for the PIA management as employer

Women Supporting Women

                         God‐given Resource
                           Expressed Breastmilk
                         (lifespan 10‐12 hrs without refrigeration)

The Child in the Creche is
                             OUR CURRICULUM
                                (Daily Activities)

                               Storytelling

     Story book making

Expressing ourselves in Music

Waterplay as part of the curriculum

Non‐stop 10 hour program and services:
          7:30 am to 5:30 pm

        Developing good eating habits
         “eat, learn and play together”

Natural food provision given every 2 hours
   Breastfeeding is unlimited feeding

      (small tummy, small portions,
       frequently and interactively)

Custodial care and healthcare

Healing Touch
Herbal Massage for Infants and Young Children

Early childhood education
“learning by experience”

Knowing the food we eat
by size, shapes, smell and texture

Young chefs
“we eat what we cook.”

                              Young
                         environmentalists
                            (2 ‐3 years old)

Exploring Science in our garden

Counting numbers
in the context of play

Child-to-child approach
Big brother/sister as little teachers (summertime)

“First Critical Years of the Child”

y brain gets “wired” in the first 3 years
y connections are made based on
  experienced (nurture)
y unutilized brain cells are eliminated
y what happens in the first 3 years impacts
  on physical, emotional, cognitive
  development and readiness for school
                             Rethinking the Brain
                             New Insights into Early Development
                             Families and Work Institute
                             By Rima Shore

Majority of the
  graduates of Arugaan
     who are now in
pre‐schools, elementary
     and high schools
are top honor students.
They were transformed
as multi‐intelligent and
 caring young leaders.

Enrolling their children in
    Arugaan crèche center
    means worry free, less
   absenteeism due to child
    care support resulting
to happy parents. Enormous
      economic savings.

Children’s pure energies enlightened the work
 environment and people’s disposition at the
workplace. During break time, some employees
      interact with the Arugaan kids who
 consequently cushioned their stress at work.

Co‐CONTRIBUTIONS
PIA Management:
y Daycare/crèche center
  space for babies and
  toddlers
y Electricity and water
  facilities
y Maintenance and
  repairs

Co‐CONTRIBUTIONS
Arugaan:
y Program providers and management
y Trained staff: child educators, assisting
  staff/caregivers
y Daycare learning materials and paraphernalia
  (available)

Co-CONTRIBUTIONS
(Fund Generation for sustainability)

       Parent beneficiaries-enrollees:
       y PIA employees-parents enrollment fees
       y PIA gender and development fund subsidy

       Outsiders enrollees:
       y Regular enrollment fees

       Other sources:
       y Training and seminar fees
       y Healthy foods sales and outlets

Co-CONTRIBUTIONS
(Fund Generation for sustainability)

  Shared resources:
  (refer Arugaan checklist)
  •   Learning materials and toys
  •   Recycled papers and supplies
  •   Kitchen utensils and cooking wares
  •   Garden tools
  •   Beddings, cushions, mats and linens
  •   Toddler-sized tables and chairs
  •   Children’s toilet and bathroom paraphernalia
  •   Children’s toiletries
  •   Admin. basic nooks and related needs
  •   Additional infrastructure (screen doors and outdoor roofs)
  •   Redesigning learning zones in external areas according to child age
      appropriateness

Co‐CONTRIBUTIONS
Proposed Basic Cost:
y for every PIA employee’s child enrollee will pay a subsidized P700.00
    monthly
y   PIA management subsidy culled from gender and dev’t funds will
    shoulder P25,000.00 monthly for 12 children (babies and toddlers)
y   outsider enrollee will pay a regular P4,000.00 monthly
y   to cover the following operational costs:
     y staff honoraria for 18 babies and toddlers: 1 child educator, 5
        trained caregivers and 1 roving aide = P37,000.00
     y natural indigenous foods, learning materials and supplies =
        P5,000.00
     y Basic total monthly expenses = P 42,000.00
y   36 is the maximum number of babies and toddlers that the present
    PIA daycare center/crèche can accommodate
(Reference index : US $1.00=P43.00)

Co‐CONTRIBUTIONS
Arugaan’s value added contributions:
y Management fees will be culled from outsider enrollees’ fees
y Free seminars to parents and public – twice a year
y Arugaan’s crèche/daycare learning materials, paraphernalia and
  structured duyans/ native cribs (available)

Fund raising activities:
y Concerts
y Private contributors (no conflicts of interest)
y Project proposals on ECCD

PIA‐Arugaan value added features:
y Role model ECCD daycare at the workplace “Mother‐baby friendly”
y Source of livelihood for mothers as future staff in nurturing care
y Hands‐on training center on life skills

PUBLICITY
9 Probe Team
  Channel 5,
  December 2004
9 Women’s
  Journal,
  September 2003
  (cover page
  Taiwan’s F4‐
  famous pop
  group)

PUBLICATION
 “The Arugaan
 Experience: Creche
 Curriculum Manual”
 2000

“ Let’s Eat, Learn and
  Play” the Arugaan
  Creche 2007

HALL OF FAME

y Awarded as Mother‐Baby
  Friendly Workplace/
  Women Supporting
  Women by Soroptimist
  International (2003)

4th Asian Recipient
Awarded (2001) CBN –
  Christian Broadcasting
  Network and GMA TV7 for
  creating a better place for   Breastfeeding Counselling
  children while parents are
  working.

Mail To:
Arugaan
P.O. Box 231, University of the Philippines
Diliman
Quezon City 1101, Metro Manila, Philippines

Visit:
Arugaan
2 Starlight Street, SSS Village Marikina City
or
2/F PIA Bldg. Visayas Avenue,
Quezon City, Metro Manila, Philippines

Email: arugaan@mozcom.com
       innes.sea@gmail.com

Tel: +63‐2‐426 3918
Mobile Phone: +63 (9088888153)