CORPORATE COMMUNICATION & PUBLIC RELATIONS - BACHELOR'S DEGREE IN
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BACHELOR’S DEGREE IN CORPORATE COMMUNICATION & PUBLIC RELATIONS
IULM UNIVERSITY Founded in 1968 in Milan, IULM University is a highly qualified research and education centre specialised in Corporate Communication. IULM’s ultramodern campus is just a 10-minute subway ride to Milan’s vibrant city centre. www.iulm.com
IULM University has been training corporate communication professionals for more than 30 years. The Bachelor’s Degree in Corporate Communication and Public Relations focuses on a variety of skills: it looks at how businesses are organised and run by studying management, marketing and business law; it examines social and market dynamics with courses on sociology, consumer psychology and market analysis; and it teaches students how to dialogue with the media, influencers and public opinion by providing them with top-notch communication and public relations training. In addition, the programme helps students develop: • Digital skills necessary in today’s media environment • English and foreign languages proficiency • Cross cultural skills • Personal communication skills such as professional writing The programme is offered both in English and Italian. TEACHING METHODS AND FACULTY Coursework is based on a strong mix of lectures, case studies, workshops and seminars. The faculty is made up of scholars as well as communication professionals.
CAREER OPPORTUNITIES Graduates in Corporate Communication and Public Relations can expect to work in private companies or public organizations in the field of marketing or corporate communication, as well as agencies specialised in communication services (advertising, PR, events, digital marketing and social media management). Graduates will be able to take on different roles such as: Junior Marketing Manager Junior Product and Brand Manager Corporate Communication Specialist Social Media Specialist Junior Digital Strategist Junior Media Planner Junior Events Manager Junior Sales Account Junior Account INTERNATIONAL PARTNERSHIPS AND STUDY ABROAD OPPORTUNITIES The programme offers a dual degree (Honours Bachelor Degree in Marketing) in cooperation with Dublin Business School. Further study abroad opportunities are offered at partner universities such as ISCOM Paris, Arnhem Business School, Hanze University Groningen, Universite’ Catholique de Lille, ESIC Business and Marketing School Valencia, Universidad Complutense de Madrid, University of the Sunshine Coast (Australia), University of California San Diego (USA).
ADMISSION REQUIREMENTS High school diploma obtained after at least 12 years of schooling. English proficiency (B2 level) is required: (e.g. IELTS 5.5-6.5, TOEFL iBT 87-109 or IULM online testing). Students will be admitted based on admission test scores and high school grades. TUITION FEES AND FINANCIAL AID Tuition fees for international students are € 8,400 per year. ForItalian students, t uition fees are determined on the basis of ISEE. Scholarship opportunities and tuition reductions are available for qualified students.
CONTACT US For further information and support, get in touch with our office. admission@iulm.it +39 0289 141 2818 iulm.com International University of Languages and Media IULM Via Carlo Bo, 1 20143 Milan (Italy)
MASTER’S DEGREE IN STRATEGIC COMMUNICATION DUAL DEGREE
IULM UNIVERSITY Founded in 1968 in Milan, IULM University is a highly qualified research and education center specialized in Corporate Communication. IULM’s ultramodern campus is very close (just a 10-minute subway ride) from Milan’s vibrant city centre. www.iulm.com
The Master’s Degree in Strategic Communication allows students to gain core skills for the most important areas of corporate communication. Students will be able to develop business and managerial competencies in strategic communication. FACULTY Our Faculty professors are academics and practitioners highly specialized in the main areas of Strategic Communication and with an extensive international teaching experience. ADVISORY BOARD The teaching activities of the Master’s degree in Strategic Communication are supported by an Advisory Board, whose members are Chief Communication Officers (CCOs) of large Italian and international companies, and agencies, such as: Assogestioni, Assolombarda, ASSOREL, Badenoch & Clark, Barilla, Bayer, BCRA, Brembo, Coca Cola Company, Diocesi di Milano, ENEL, ENI, FERPI, Ferrero, Humanitas, Intesa San Paolo, Ketchum, Lavazza, LGH, Mediobanca, Pirelli, Reputation Institute, Roche, Samsung, Sirti, Sisal, Snam, Vodafone, Weber Shandwick. The CCOs will give their support in presenting and discussing case studies and providing internships and working experience to students.
DUAL DEGREE AND EXCHANGE OPPORTUNITIES Dual Degree opportunities have been developed in cooperation with Huddersfield University and Cardiff Metropolitan University. Further opportunities of exchange will be offered at Universitè Catholique de Louvain (Belgium), Lund University (Sweden), Leeds University (UK), Royal Roads University (Canada), University of Technology Sidney (Australia) among others. CAREER OPPORTUNITIES The Master’s degree in Strategic Communication will train students to become highly qualified professionals and managers able to play different roles such as: Strategic Communication Manager, responsible for planning and coordinating communication strategies. Global Reputation Manager, responsible for developing and constantly improving a brand or business reputation. Communication Specialist, responsible for planning and coordinating communication activities in a specific area. Stakeholder Relationship Manager, responsible for managing relationships with company stakeholders.
DEGREE PROGRAM YEAR 1 ECTS Strategy and Management 9 Organizational Behaviour & Neuromanagement 6 Strategic & Entrepreneurial Communication 9 Brand, Identity & Reputation 12 Consumer Behaviour & Integrated Marketing 6 Communication Identity & Reputation Management 6 Digital Communication Management 12 Digital and Crossmedia Strategy 6 Social Media Relations Management 6 Content Management & Corporate Storytelling 6 Elective courses 6 YEAR 2 ECTS Stakeholder Relationship Management 12 Issues & Crisis communication 6 Public Affairs & Digital Advocacy 6 Communication Measurement & Data Analysis 6 Corporate Social Responsibility & Communication 6 Internal Communication and Change Management 6 Financial Communication and Investor Relations 6 Elective courses 6 Field project/stage 6 Final Dissertation 12
ADMISSION REQUIREMENTS Bachelor’s degree with at least 60 ECTS in Communication studies, Economics, Statistics, Sociology, Psychology or equivalent. Proof of English proficiency (B2 level) is required: e.g. IELTS 5.5-6.5, TOEFL iBT 87-109, or at least 12 credits in English language modules. Applicants with the above mentioned qualifications will be invited for an admission interview in order to evaluate the level of competencies. TEACHING METHODS The teaching methods have a strong practical orientation and are based on projects developed by organizations for group activities and discussion of case studies. Business Games Case Studies Projects Role playing Problem solving Group Works TUITION FEES Tuition fees for international students are € 9,800 per year. ForItalian students tuition fees depend on the contribution level. Scholarship opportunities and tuition reductions are available for qualified students.
IULM IN NUMBERS
1968 6 undergraduate 130 partner 10 laboratories
Established degree courses universities worldwide
3 auditoriums
6 postgraduate 1400 partner
2-year masters companies in research 4 food&beverage
degrees and learning projects outlets
34 postgraduate 1 start-up incubator 50000 sqm
1-year masters campus
degrees and executive 2 research centers
courses 240 bedsCONTACT US For further information and support, get in touch with our office. Master of Strategic Communication admission@iulm.it T. +39 02 89141 2818 M. +39 348 140 9742 iulm.com International University of Languages and Media IULM Via Carlo Bo, 1 20143 Milan (Italy)
MASTER’S IN HOSPITALITY & TOURISM MANAGEMENT DUAL DEGREE
CHOOSE BETWEEN THREE
ALTERNATIVE PROGRAMS:
HOSPITALITY & TOURISM MANAGEMENT - Dual Degree
Year 2 INTERNSHIP IN THE US Dual Degree
University of Central Florida +
THESIS HOSPITALITY AND
HOSPITALITY AND TOURISM TOURISM MANAGEMENT
+
MANAGEMENT
1-YEAR JOB Laurea Magistrale
(60 CFU/ECTS) EXPERIENCE IN THE US + M.Sc.
(optional)
Year 1
IULM Year 2
University IULM University
2 specializations:
(60 CFU)
1) DIGITAL TECHNOLOGIES AND Optional INTERNSHIP
DATA FOR TOURISM AND CREATIVE IN ITALY HOSPITALITY
INDUSTRIES 1 STUDY OR ABROAD AND TOURISM
ABROAD + MANAGEMENT
2) SUSTAINABLE DESTINATIONS SEMESTER THESIS
MANAGEMENT AND Laurea Magistrale
COMMUNICATION
(60 CFU/ECTS)
The Master of Science in Hospitality and Tourism Management (HTM) is
a dual degree program that covers two years. The 1st year, is held at IULM
University in Milan. The 2nd year offers three choices for specialization.
Specialization in Hospitality and Tourism Management, at
University of Central Florida in Orlando, US. Upon completion
students earn a double degree: Italian (Laurea Magistrale) and
American (Master of Science) as well as the possibility of staying
in the US after graduation for a year of work in the tourism sector.
Specialization in Digital Technologies and Data for Tourism and
Creative Industries at IULM University. Upon completion students
earn an Italian degree (Laurea Magistrale).
Specialization in Sustainable Destination Management and
Communication. Upon completion students earn an Italian
degree (Laurea Magistrale).
Students that decide to complete the entire two-year course at IULM still
have the opportunity to spend a semester abroad in one of our partner
universities or with an internship.TEACHING MIX AND FACULTY The teaching mix comprises 10% distance learning to acquire basic knowledge; 20% traditional lectures and 70% hands-on practice and training in a company. Two thirds of the faculty is made up of professors from partner universities and visiting professors from major schools of hospitality and one third managers from leading companies of tourism industries. A wide range of innovative elective courses lets you design a customized study plan. CAREER OPPORTUNITIES Managerial and entrepreneurial roles in leading tourism companies worldwide (hotel chains, cruise companies, airlines, companies in the MICE industry, business & leisure travel, travel agency networks, tourist destination promotion agencies and consulting firms specializing in tourism). Leadership roles in tourism promotion agencies, destination management companies and institutions in charge of regional development. The strong involvement of foremost tourism companies makes it possible for students to sharpen their profiles in those areas of expertise most sought-after in the current labor market. A 6 month customized internship opens a fast track for entry into the world of work. In addition, the course supports students in starting new businesses, through the incubator IULM Innovation Lab.
IULM UNIVERSITY Founded in 1968 in Milan, IULM University is a recognized center of Italian research and learning excellence in Tourism, Communication and Management of Cultural Heritage. IULM’s ultra-modern campus is just a 10-minute subway ride to Milan’s vibrant city center. www.iulm.it
PROGRAM YEAR 1 IULM UNIVERSITY Managing Hospitality and Guest Services Organizations; Marketing Strategies in Hospitality and Tourism; Critical Issues in Hospitality and Tourism Human Resources; Accounting and Financial Management; Cultural Heritage, Arts and Tourism; Geography for Sustainable Tourism Development; Communication Skills for Business. YEAR 2 IULM UNIVERSITY E-tourism Technology and Digital Marketing; Communication Skills for Innovation; Optional courses; Internship; Final dissertation. Specialization in “Sustainable Destinations Management and Communication” Strategy Design for Sustainable Destinations; Creativity and Design of Tourism Policies. Specialization in “Digital technologies and Data for Tourism and Creative Industries” Customer Experience Design through Data and Thechnology; Optimization in Decision Making. UNIVERSITY OF CENTRAL FLORIDA (UCF) Specialization in “Hospitality and Tourism Management” Data Analysis in Hospitality and Tourism Research; Hospitality and Tourism Strategic Issues; Feasibility Studies for the Hospitality/Tourism Enterprises; Communication Skills; Optional courses; Internship; Final dissertation.
ADMISSION REQUIREMENTS Applicants must be in possession of a three-year undergraduate degree and a minimum of a B2 level of English, to be determined during an oral interview held at IULM University. ADDITIONAL REQUIREMENTS FOR Specialization in “Hospitality and Tourism Management” at UCF, Orlando, Florida Bachelor’s degree in any discipline with a min. 3.0 GPA on a 4.0 scale TOEFL min. 220 (computer based) or 80 (internet based), or IELTS min. 6.5 Average grade: 26/30 of specific courses taken during year 1 at IULM TUITION FEES Year 1 tuition fees are € 9,800 Scholarship opportunities and tuition reductions are available for qualified students. For Italian students, tuition fees are based on income. Year 2 tuition fees for specialization at IULM are € 9,800 For Italian students, tuition fees are based on income. Year 2 tuition fees for specialization at UCF are € 18,000 Students will receive a stipend of $ 10.000 for living expenses in USA.
CHOOSE YOUR PATH, DESIGN YOUR CAREER! 2-YEAR MASTER’S OF HOSPITALITY AND TOURISM MANAGEMENT: IULM, Milan, Italy Design your career in tourism in Italy, a renowned center of culture, art, cuisine, nature and lifestyle Earn an Italian post-graduate degree personalizing your specialization in the most innovative and contemporary areas of tourism. Expand your knowledge with an exchange semester abroad in one of the partner universities. Grow your talent with a 6-month internship, a fast track towards employment in leading tourism companies UCF, Orlando, Florida Work in the USA after year 2, specializing in hospitality Earn both an Italian and an American degree Eligibility for 12 months of study-related employment in the USA after graduation Over 80% of graduates extend their stay in the USA thanks to UCF company partnership network
UNIVERSITY OF
CENTRAL FLORIDA
The Rosen College of Hospitality
Management at University of Central
Florida in Orlando provides students
with an unrivaled context. Ranked in
the top three hospitality management
programs worldwide, UCF has been
an educational leader for over 30
years.
www.hospitality.ucf.edu
Image courtesy of the
University of Central FloridaBUILD YOUR SPECIALIZATION AND EXPLORE
OUR INTERNATIONAL OPPORTUNITIES
Take the opportunity of a 6-month internship abroad or customize
your study plan in one of our international partner universities.
Austria Latvia
Modul University, Vienna Turiba University, Riga
Canada Spain
Royal Roads University, Victoria Universidad de Las Palmas de Gran Canaria
Universidad de Cordoba
France EUSA, Sevilla
Université Catholique de Lille EUHT St Pol, Barcellona
Germany USA
Jade Hochschule, Wilhelmshaven University of Central Florida, Orlando
Hungary
Budapest Metropolitan UniversityCONTACT US For further information and support, get in touch with our office. Tel. +39 02 89 141 2818 e-mail admission@iulm.it Università IULM Via Carlo Bo, 1 20143 Milan (Italy) www.iulm.com
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