CONVENTION AND 2021 TRADE EXPO - Virginia Independent Automobile ...
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CONVENTION
AND 2021 TRADE EXPO
October 8-10 • LANSDOWNE RESORT & SPA, LEESBURG, VA
THER
A T E TOGE
R
E T ’ S CELEB
L
EXHIBITOR & SPONSOR PACKAGE
Virginia Independent Automobile Dealers Association
1525 Huguenot Road, Suite 102, Midlothian, VA 23113
T (757) 464-3460 / (800) 394-1960 • F (757) 299-6331 • tommie@viada.org
2021 CONVENTION & EXPO
JOIN US!
EXHIBITOR & SPONSORSHIPS:
Convention exhibitors and sponsors are
recognized with extensive marketing
exposure before, during, and after the
Convention & Expo.
• EXPOSURE INCLUDES web display,
magazines, annual directory,
district meetings and emails.
Take advantage of this event
and expand your customer base
with independent dealers in the
Commonwealth.
• 2-DAY EXHIBITOR EXPO: Bonus
Vendor time on Friday after the
Dealer Operator Class with brand
new dealers (3:30 - 5:30 p.m.)!
• AND MORE EXPOSURE all day on
Saturday, 7:30 a.m. to 5:00 p.m.
LANSDOWNE RESORT & SPA, LEESBURG, VA • DEADLINE for Sponsor and
Exhibitor information and/or logo
for the Convention Program is
THE VIADA ANNUAL CONVENTION & EXPO is the premier education and Friday, September 3, 2021.
networking forum for dealers all over the state of Virginia. Showcase your services and
• SPONSORSHIPS MAY BE
products directly to your target market: Dealers! Demonstrate how your company’s
CO-SPONSORED!
product/service will benefit them and help them to be more successful.
QUESTIONS? Contact Tommie at
(800) 394-1960 or tommie@viada.org.
CHECK IT OUT AT VIADA.ORG/CONVENTION-AND-EXPO
HOTEL RESERVATIONS: Any reserved room cancelled less than The Lansdowne Resort will obtain an
The VIADA 2021 Annual Convention 72 hours prior to arrival will be charged authorization on your credit card at
Room Block has secured a special rate one night’s room and tax. These rates the time of check-in equal to your total
of $249/night from 10/8/21 - 10/10/21. are for single/double occupancy. Each nights’ stay plus $50.00 per night for
This rate is inclusive of the resort fee. additional adult will be $25 per person incidental charges.
All rooms will be subject to an 8% per night.
occupancy tax and 6% sales tax. TO BOOK YOUR ROOM:
viada.org/convention-and-expo
The Ladies Auxiliary Charity Auction
would love to have
A basket from you!
The Ladies Auxiliary is soliciting vendors to create
gift baskets for the annual Charity Auction
to be held on Saturday during the luncheon.
Select a basket or container (cooler, large tote, etc.),
and fill it with goodies that pertain to
a theme or local flavor.
Questions? Contact leslie@viada.org
CHOOSE YOUR
SPONSORSHIP
All sponsors will be recognized on the association website, marketing campaigns,
event program, fall magazine and 2022 Membership Directory.
GENERAL SPONSORSHIPS pre-dinner event as well as SOLD Grand Banquet Dinner
$250 Attendee Gift featured in lights on the big Plated dinner where we
Send VIADA 200 personalized screen. celebrate the District Quality
items and we will include one SOLD Association Awards Dinner Dealers, honor the outgoing
in each attendee’s Welcome Enjoy dinner with VIADA State President, and welcome
Bag! It can be anything from leaders on both on both the incoming State President.
pens to stress balls to phone the State and District levels. $750 Quality Dealer Booklet
chargers, whatever will fit in a Membership awards and Be front and center for the
tote bag! District awards are presented Quality Dealer Booklet for
$300 Tote Bag after dinner. everyone in attendance to see
Send VIADA 200 tote bags and read! You will receive a full-
with your logo and we will SATURDAY SPONSORSHIPS page color ad for the evening
give one to every convention $2000 Breakfast Buffet w/Keynote and be featured on screen
attendee! Speaker during the meal.
$1500 Convention Program Breakfast is on you! Fill up $1500 Quality Dealer Ring
Advertise your business on our dealers with both food Be on stage for presentation
either the front or back of our and knowledge with this and photos when the VIADA
convention program! sponsorship. Our keynote Quality Dealer of the Year is
$1500 Registration Lanyards speaker will introduce you and presented the coveted Quality
Your name will be very visible your product. Ring. Your company logo will
around everyone’s neck! $2000 Expo Lunch Buffet be up on the big screen during
Includes lanyards, name tags Be in front of the dealers the presentation as well.
and ribbons. during our lunch/expo from $250 Quality Lady Award
$2500 Photo Booth noon to 2:30pm! Get extra Be a part of the coveted VIADA
VIADA will rent the photo exposure during the Ladies State Quality Dealer Ring
booth and have it set up Auxiliary Charity Auction. ceremony. You will be on stage
beside your vendor table $1000 All Day Beverage Break during the presentation with
during the expo lunch At each break on Saturday, pictures on the screen!
(12:00 to 2:30pm). Take this you and your product/service $250 Incoming President’s Gavel
opportunity to have your logo will receive recognition to our With the change of leadership
on every picture taken with dealers. If you want to bring in the Association, a new
dealers! napkins or drinkware with your President will take the
BYOG Hospitality Room logo on it, please do! helm. Sponsor will receive
Sponsor the After-Hours Party $250/ea Main Stage recognition and pictures with
Friday and/or Saturday Night There will be 6 educational incoming President.
9:00 p.m. to 12 midnight. tracks. You will have the $500 Past President’s Pin
opportunity to introduce Help honor the outgoing
FRIDAY SPONSORSHIPS the speaker of your choice! president of VIADA with
SOLD Lunch Buffet for the Dealer (First Come, First Pick) During sponsorship of his Past
Operator Class your introduction time your President’s Pin. Sponsor
Meet the most recent product, company and logo will receive recognition and
graduates from the Dealer will be featured on the huge pictures with the outgoing
Operator Class. screens. President.
$1500 Association Awards $750 Grand Banquet Reception
Reception (before dinner) Sponsor the drinks and rub n
Sponsor the first drink or elbows with VIADA leadership VARIOUS AD PRICES FOR
two for all dinner attendees. on all levels. Meet the district CONVENTION PROGRAM
Tickets with your logo will be quality dealers before the (ALL COLOR):
given to each attendee during plated dinner. Have your logo Full page: $700
registration. A sign with your on the drink tickets and on the Half page: $400
logo will be on display at this big screen. Business Card: $2502021 VIADA CONVENTION & EXPO
SPONSORSHIP CONTRACT FORM
Your sponsorship investment will assure you prime exposure to VIADA members and nonmembers before, during, and following
the convention. VIADA has over 800 members and contact information for 1500 more dealers, so your dollars will be distributed to
reach all of them. Sponsors are promoted through a variety of media-related materials and activities including:
• Company name and logo listed in the Convention Program (vector files are preferred for artwork)
• Company name and logo in pre- and post-convention marketing campaigns
• Full sponsorship of select events will introduce speakers of the event and have name and logo on the big screen
• Exposure through event sponsor listing and link on VIADA Convention webpage (July - Nov 2021)
• 25% discount on advertising in the Convention issue of The Virginia Independent News (published September 2021; Deadline
for artwork August 16, 2021.)
• Access to VIADA’s convention attendee list after the convention.
THANK YOU FOR YOUR SUPPORT!
COMPANY INFORMATION
Company Name
Contact Name Authorized By
Address City, State, Zip
Phone E-mail
Sponsorship Selected: ________________________________________________________________________________________
To ensure the accuracy of your logo, please e-mail to tommie@viada.org – deadline for convention program is September 3, 2021.
Authorizing Signature Date
Total Amount Enclosed: $ ______________________________________________________________________________________
qCheck OR qVisa qMastercard qDiscover qAmerican Express
Credit Card Number Exp. Date: Sec Code: Billing Zip:
For events that include tickets, please list those who will be attending (add another page if necessary):
Name Title Email
Name Title Email
Name Title Email
FORWARD TO: Virginia Independent Automobile Dealers Association
1525 Huguenot Road, Suite 102, Midlothian, VA 23113
T (757) 464-3460 / (800) 394-1960 • F (757) 299-6331 • tommie@viada.orgBE AN
EXHIBITOR
This is your opportunity to connect face- • 25% discount on advertising in PRICING (ELECTRICITY INCLUDED)
to-face with independent auto dealers September Convention issue of The $1,700 6 x 3 ft Executive Table
who are looking for your products or Virginia Independent News magazine (40 available)
services. (deadline 8/16/19) Expo registration for 2 reps
• All displays must be contained within Two chairs
INCLUDED IN EXHIBITOR EXPO the assigned table footprint. Banners Floor space approx. 12’w x 6’d
PACKAGE: must fit your alloted space.
• Friday plated dinner, Saturday • No announcements can be made $2,000 8 x 3 ft Executive Table
breakfast buffet, education sessions, by anyone other than a VIADA (6 available)
lunch buffet, plated dinner at the representative. Expo registration for 2 reps
Quality Dealer banquet • Contests, games, raffles encouraged Two chairs
• Company listing in Convention Floor space approx. 8’w x 6’d
program (deadline 9/3/21) VENDOR SET-UP FRIDAY AT 12:30 P.M.
• 25% discount on advertising in $225 Additional Representative
Convention program
LANSDOWNE BALLROOM
LANSDOWNE BALLROOM FOYER2021 VIADA CONVENTION & EXPO
EXHIBITOR BOOTH CONTRACT FORM
CHOOSE YOUR CATEGORY (2): COMPANY INFORMATION:
Exhibitors will be listed alphabetically • Cancellations must be received no later than 9/13/21 and will incur a
and by product categories in the official $100 cancellation fee.
program. Please select the category(ies) • No refunds for no-shows or cancellations after 9/16/21.
for products/services. • Substitutions allowed at no charge before 9/27/21.
You may select up to 2 categories: • Additional table Reps need to be registered (see below).
qAdvertising / Marketing / Promo SELECT EXHIBITOR REGISTRATION TYPE:
qAftermarket Products q 6x3 Table, $1700 q 8x3 Table, $2,000
qAuto Auctions
qAuto Reconditioning Products Company:
qBanking / Finance
Contact Person (if different than Reps):
qComputer Services
qConsumer Credit Information Contact Person Phone: Email
qDent Repair
Company Address
qForms & Supplies
qFollow Up Programs City State Zip
qInsurance Table Rep #1 Name & Email
qInternet Services
Table Rep #2 Name & Email
qLot Reconditioning
qManufacturers Table Choice #1: ________________________ Table Choice #2: ________________________
qOnline Vehicle Services ADDITIONAL REPS
qParts Suppliers
qPublications / Press q$225/person on/before 9/20/21 q$275/person AFTER 9/21/21
qRecovery Services Name & email:
qRental / Leasing Services
Name & email:
qService Department Equipment
qShowroom Activity Centers PAYMENT INFORMATION
qStarter Interrupt Devices TOTAL AMOUNT $
qTires
qCheck Enclosed (Payable to VIADA)
qTraining Seminars / Education
qTransport Companies Mail Checks to: VIADA, 1525 Huguenot Road, Suite 102, Midlothian, VA 23113
qVehicle Display Stands
Credit Card: qVISA qMasterCard q American Express
qWarranties / Service Contracts
qOther Credit Card No. Expiration Date
_______________________________
V-Code (3/4 digits on back/front) CC Billing Address
COMPANY DESCRIPTION:
50-word description of your company’s products and/or services for inclusion in the Convention Program.
FORWARD TO: Virginia Independent Automobile Dealers Association
1525 Huguenot Road, Suite 102, Midlothian, VA 23113
T (757) 464-3460 / (800) 394-1960 • F (757) 299-6331 • tommie@viada.orgYou can also read
