Company Introduction CQMONG BRAND - MK Global
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Company Introduction
CQMONG BRAND
MK Global
2020. 09. 27
Dream of becoming the Charming Queen of Skin
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Company & Brand Introduction
1 Corporate Name MK Global [Biz. Type : A Cosmetics Manufacturer & Dealer]
Homepage : www.cqmong.com
2 The Foundation Day 24. 08. 2018
3 The meaning of CQMONG
CQ stands for "Charming Queen" and MONG is the mong [mʌŋ]
pronunciation of Chinese Character "(夢) - the meaning of Dream".
So CQMONG means "Dream of becoming the Charming Queen of Skin“
CQMONG and we want to make this special dream come true for consumers.
4 Slogan Qualification of the Skin, CQMONG
In terms of product quality and service, CQMONG wants to grow into
a qualified brand in the cosmetics industry.
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Company & Brand Introduction
5 Goal of Direction Through the excavation of natural plants and high-functioning
ingredients, we are going to provide differentiated total solutions
that are effective for the skin to achieve the completion of the noble
skin. We also want to build a castle of love and trust from our
customers through such completion.
6 Global Network CQMONG brand wants to spread the value of CQMONG to consumers
around the world by expanding into the global market. We hope that
the spread will echo all over the country.
7 First Product Launch 01. 2019
Product Name : CQMONG Diamond Ampoule Mask
稀酷梦 钻石精华面膜
CQMONG
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Product Details : CQMONG Diamond Ampoule Mask
1. Includes a total of 65 ingredients (2 to 3 times in comparison with the number of other mask pack components)
- Diamond Powder / Ampoule ingredients (Adenosine, Hyaluronic Acid, Collagen, Peptide, etc.) / Extracts of Plants & Grains
- comprehensive efficacy (Rich essence 30 g)
[Anti-wrinkle / Elasticity , Vitality , Moisture / Brilliance / Nutrition / Troubled skin soothing / Skin Tone Improvement, etc ]
- the Diamond Powder fills the pores and the gap between wrinkles, giving the skin a clear, glossy texture and removing
dead skin & waste.
2. Feeling fresh with little stickness / Directly Makeup available without washing face after use(Omission of basic cosmetics)
- Base make-up doesn’t get pushed.
- Long Persistence of Moisture & Brilliance (When men use before important meeting, they will feel confident enough.)
3. Soft natural “CUPRA” Sheet / Sensitive skin is also safe to use.
- exclusion of animal, harmful ingredients , Manufactured in ISO International Certification Acquisition Factory
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Product Details : The main features
6/9The Current Business
o Building a Homepage After the first product launch(January,2019) [www.cqmong.com -in English & Chinese ]
1. Domestic
o Creation of Brushers & Promotional Videos o Advertising on SNS account (Instagram, YouTube), blog, cafe
Sector
o All open markets & specialized malls in Korea are on sale. (June,2019)
o The entry of IMARKETSEOULU Store(offline shop), Offline malls(H&B Store) entry promotion
o New Product development in progress : Mask Pack, essence, cream, cleansing foam,etc.
★ Awards : The Prize of “2019 Seoul Award ” (November ,2019 )
(by the private brand selection committee, Seoul Business Agency)
o overseas brand registration & Sanitation Bureau certification
2. Overseas
- completed brand registration in China, Japan Sanitation Bureau accredition(already obtained),
Sector - China(NMPA) & VietnamSanitation Bureau accreditation (scheduled to obtain in October,2020)
ㅇ on sale in KMALL24 : Overseas direct sales mall of KITA(Korea International Trade Association)
o Promotions by Country
- China : Signing of authorization agreement & trying it more
on sale in Alibaba.com, Taobao, Tmall Global, JD.com, HKTVMALL, etc.
- America : on sale in Amazon (from July,2019) - Russia : VBG COSMETIC Partner
- Vietnam : The entry of Vincom Mega Mall(VTVcab national broadcasting co. & Phutai distribution co. )
[->a big offline mall in Hanoi (agreement already signed, exported in September, 2020)]
- Japan : Japanese YUNIGE Co. will start on & off line sales of our product in May, 2020)
- Exported to India(Shopclues), Cambodia / entered into Indonesia(iLOTTEmall), Shopee Malaysia, etc.
o Participation in international exhibitions at home & abroad - Global business sourcing fair,etc.
7/9Future Plans
1. Domestic o Trying to enter into online malls of duty-free shops, H&B Stores, home shopping, etc
Sector o Trying to enter into offline shops of duty-free shops, H&B Stores, department store, etc. (2021)
o Reinforce influencer marketing
o Expanding product line : essence, cream, cleansing form, etc. in addition to mask pack
(Cream : launching in October, 2020)
o Overseas Entry by country & marketing promotion
2. Overseas - China : plan to sell in Xiaohongshu, etc . by overseas sales agency
Marketing promotion in Baidu, Xiaohongshu, Weibo, WeChat, etc
Sector
at the time of getting China Sanitation Bureau Certification(05. 2020)
Power Seller Marketing,
Promoting direct entry into online malls(in T-Mall, etc) in the long term
- America : Product advertising marketing(a large-scale Key word advertising) in Amazon (Nov, 2020)
- Vietnam : Sales Promotion after the entry of Vincom Mega Mall (10. 2020),
under discussion the entry of FBeauty(H&B Store) of FPT Group(No. 3 group in Vietnam)
- Japan : support for Japanese Partner’sales, trying the enter of amazon Japan
- Russia, Kazakhstan, German, Canada, France, Spain, etc. : on developing more channels
- Mexico : Drug Store Chains - Europe : the entry of Amazon Europe(03.2020)
o Promoting the entry of overseas ON&OFF malls & distribution chain stores
- ShaSha in HK / Watsons / L’etoile in Russia, etc
o expansion of participation in overseas exhibition
8/9Company Information
1 Address #205, Chunghwa-sangga(Itaewon-dong), 27, Jangmunro,
Yongsan-gu, Seoul, Korea (04392)
2 Tel +82-2-792-3988 / +82-10-4330-3983
3 e-mail cqmong@cqmong.com
4 Home Page https://www.cqmong.com
5 Instagram instagram.com/cqmong
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