Jardin des Tuileries, Paris - International Fashion Trade Show I Accessories & Ready-to-wear - Babbler
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International Fashion Trade Show I Accessories & Ready-to-wear
#PREMIERECLASSE
Jardin des Tuileries, Paris PREMIERE-CLASSE.COM
© Billie Thomassin
PRESS RELEASE
PARIS, 7 MARCH 2019
PREMIERE CLASSE REVEALS THE TRENDS
OF AN EVER-EVOLVING WORLD
This Fashion Week, Premiere Classe established itself more
than ever before as an essential fashion event rich with talent
from all over the world. Under the artistic direction of Thomas
Phélizon, the event was transformed into a dynamic “micro
climat” bringing together 420 brands (385 fashion accessories
brands and 35 ready-to-wear), 70 of which presented for the first
time. In the heart of Paris Fashion Week at Jardin des Tuileries,
Premiere Classe saw an overall increase in visitors, with a
notable international presence. In a constant search for unique
and innovative designers, this edition Premiere Classe gave
prominence to the collision of materials, textures and colours.
More than just a blank canvas that supports future collections,
Premiere Classe promotes encounters and connections. By
reimagining the area through a human prism, the three tents -
Louvre, Tuileries and Concorde - reclaimed their role as a driver
of fashion on the sidelines of a lively climate.
Visitors
tente Tuileries France 44 %
International 56 %
Top 5 international visitors out of more
than 100 nationalities
1 - Japan
2 - Italy
3 - USA
4 - UK
5 - Germany
Exceptional
collaborations
Artists were invited to guide the scenography of a more diverse
layout where fashion accessories were presented alongside a
selection of ready-to-wear, lifestyle, beauty and gastronomy.
New connections based on shared artistic values were made with
significant names in international fashion. Shanghai Fashion Week
referent NOT SHOWROOM presented four designers for the first time
in Europe at Premiere Classe: Boundless, WHM, Cough in vain and
Yirantian Jewelry. In turn, they will showcase French accessories
brands An hour and a shower, Maison Boinet, My bob and Aristide
at their Shanghai showroom from 29th March - 3rd April.
South African designers exclusively in Paris: Named by Forbes in
2011 as one of the most influential African women under the age
of 40, Khanyi Dhlomo showcased talented south African designers
she supports. Visitors sipped on Mandela tea and nibbled on nougat
from 1701 whilst browsing Maxhosa’s oversized pieces and Suki
Suki’s beauty products. Khanyi Dhlomo
& Mandela Tea
PRESS RELEASE
PARIS, 7 MARCH 2019
Three tents, three “micro climats” and one
vision: an inclusive fashion experience
In the heart of Premiere Classe, the Tuileries Tent orchestrated
a gallery of exceptional designers and brands. For both regular Youwei
exhibitors and newcomers, being in the central tent at the heart of
Fashion Week is an important symbol.
High-end jewellery brand Djula, who has boutiques all over
Paris including one on rue Saint-Honoré, was delighted to meet
new clients. The designer of New York-based brand Lulu Frost
highlighted a rare sense of freedom for such a large event, as well as
an extraordinary number of international visitors that allowed her to
further develop her brand.
New names were discovered in the Louvre Tent, a place where
brands with a strong identity were showcased by young, innovative
designers. Bold accessories, instagrammable bags and highly
desired sunglasses were a sensation. visuels 3
For Gaëlle Constantini, the event boosted young talents. It’s thanks
to Premiere Classe that the young designer has realised her own
potential: “The tradeshow allowed me to connect with clients and
explain my brand ethos to them. This year I was able to overcome
barriers and make myself known amongst the Japanese market.” For
the designer of the scarf brand St. Pieces London, “It’s an important
meeting point for designers. I’ve been coming to Premiere Classe for
more than five years and each time I make connections with people
from all over the world.”
The Concorde Tent was transformed into an unmissable showroom
where visitors discovered a selection of creative brands and designers.
Amongst them, couture designer Edward Achour: “I feel like I’m in my
own boutique - I bump into long-time clients and meet new ones.
It’s a pleasure to end Fashion Week here!” The excitement felt by
the young designer of fine jewellery brand Tityaravy was particularly
touching: “It’s my first time exhibiting at Premiere Classe. I feel so
much kindness, it’s incredible. Neighbouring stands have also come
to view my collections and give me encouragement. Premiere
Classe is not just a show, it’s about the people you meet and the
Pop-up store Jean Louis connections you make.”
Connections which, for the first time, were opened up to the public.
The pop-up store created by Jean Louis, an icon of the March 2018 Closing Party Premiere Classe x Jean Louis la Nuit
edition, brought together a selection of accessories, ready-to-wear
and lifestyle brands. Visitors were able to shop a curated selection
of vintage and take home their favourite pieces.
This season, however, Jean Louis was more than just an icon.
The Premiere Classe community celebrated its Closing Party at
Jean Louis La Nuit, the newest Parisian disco-store. Located at 66
rue Jean Jacques Rousseau, the venue brings together fashion,
art, music and partying through the prism of young French and
international talents. In keeping with the perpetual buzz of the city,
the venue reinvents itself every six months with new talents.
PRESS RELEASE
PARIS, 7 MARCH 2019
A coherent “micro climat”
This season, technical and creative excellence responded to
current issues. The result: a more responsible and inclusive event. Aristide
Visitors discovered committed associations including la Réserve
des arts, La Fabrique nomade and Refugee Food Festival. Designer
Catherine Osti confirmed that diversity is essential for an event to be
appreciated by both exhibitors and visitors: “It allows you to immerse
yourself in the worlds of others. As an exhibitor, it’s important to
discover brands that offer accessories different from your own.”
Diversity, collaborations, places to relax and talk - Premiere Classe offers unmissable
moments during Fashion Week. Premiere Classe will celebrate its 30th anniversary
at its next edition, from the 27th - 30th September 2019.
Premiere Classe, Louvre tent
PRESS
presse@premiere-classe.com
01 40 13 74 74
@premiereclasseparis
#PremiereClasse
premiere-classe.com
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