Community Engagement Plan 2021 2022 - Abu Dhabi ...

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Community Engagement Plan 2021 2022 - Abu Dhabi ...
Community Engagement
           Plan
       2021 - 2022

        Date:                   February 2022
        Version:                1.3

        The Abu Dhabi School of Management attempts to ensure the information contained in this publication is correct at the
         time of production (February/2022). However, sections may be amended without notice by the School in response to
       changing circumstances or for any other reason. Visit the ADSM website or contact the School for any updated information

ADSM-Quality-TMP-GD1-005-16.06.20.RA
Table of Contents

1.0       Introduction ....................................................................................................................................................... 3

2.0 Academic Calendar 2021 – 2022 ............................................................................................................................ 4

3.0 Holidays and International Days ............................................................................................................................. 5

4.0 The Shift in Community Engagement Activities and Events ................................................................................... 7

5.0 Faculty Webinar Series ........................................................................................................................................... 8

6.0 Employer Engagement............................................................................................................................................ 8

7.0 Alumni Engagement................................................................................................................................................ 8

   7.1 Alumni Association ............................................................................................................................................. 9

   7.2 Alumni Majlis Series............................................................................................................................................ 9

8.0 Student Advisory Panel ........................................................................................................................................... 9

 ADSM-Quality-TMP-GD1-005-16.06.20.RA                                                                                                                       Page 2 of 10
1.0 Introduction
ADSM maintains a productive and highly adaptable community engagement plan that places ties to local
business and charitable organizations at its core. The plan is a result of extensive planning and aims for
effective delivery to enable ADSM to meet its community engagement goal.
ADSM’s community engagement strategic plan descends from its Mission. ADSM’s mission is to develop
entrepreneurial managers and leaders with the knowledge and skills at international standards to
contribute to sustainable socio-economic development in the knowledge economy. ADSM has set
community engagement as one of its strategic goals. The fifth strategic goal in ADSM’s Strategic Plan (2021
– 2025) is set as ‘Strengthen our community, reputation and engagement’. In support of this goal, ADSM
created the following strategic objectives:
        Strategic Goals                                     Strategic Objectives
 Strategic Goal 5: Strengthen            Identify opportunities for building communication channels with
                                 5.1
 our community reputation                the society.
 and engagement.                         Promote ADSM as a premier graduate education partner for the
                                 5.2
                                         community.
                           ADSM’s Strategic Goal 5 and Associated Objectives

Subsequently, the following KPIs ensued as part of ADSM’s Community Engagement Operational Plan.
                                                      SMART (Specific, Measurable, Achievable,
 KPIs       Unit Level Objectives
                                                      Realistic, Time-bound) Unit KPIs
            5.1.1.1.1 Develop and implement an        5.1.1.1.1.1 Organize a minimum of 3 events per
 5.1.1.1
            annual Community Engagement Plan          academic year
            5.2.2.1.1 Embed charity and               5.2.2.1.1.1 Ensure that one event at least relate to
 5.2.2.1    volunteer work in the Community           charity and volunteer work by establishing
            Engagement Plan                           partnerships with local charitable organizations
            A5.1.2.1.1 ADSM will seek to organize A5.1.2.1.1.1 Organize a minimum of two
 A5.1.2.1   forums or presentations to the        information sessions annually in line with ADSM's
            community for promotion purposes.     intake policy.

                                        Community Engagement KPIs

 ADSM-Quality-TMP-GD1-005-16.06.20.RA                                                           Page 3 of 10
2.0 Academic Calendar 2021 – 2022

Fall 2021 Term
Events                                                   Dates
Start of Term                                            19 September 2021
Classes begin for new students (MBA)                     22 September 2021
Classes begin for continuing students (MS)               26 September 2021
Admission Deadline (MS)                                  26 September 2021
Classes begin for new students (MS)                      26 September 2021
Application Deadline (MBA)                               6 October 2021
Admission Deadline (MBA)                                 13 October 2021
Classes end for new and continuing students (MS & MBA)   8 December 2021
End of Term                                              11 December 2021
Winter Break                                             12 December 2021
                                                         – 02 January 2022

Winter 2022 Term
Events                                                   Dates
Start of Term                                            03 January 2022
Application Deadline (MSLOD)                             03 January 2022
Admission Deadline (MBA)                                 06 January 2022
Classes begin for continuing students (MBA)              06 January 2022
Registration Deadline (MSLOD)                            10 January 2022
Classes begin for continuing and new students (MS)       10 January 2022
Registration Deadline (MBA)                              13 January 2022
Classes begin for new students (MBA)                     13 January 2022
Classes end for MS & MBA students                        24 March 2022
End of Term                                              27 March 2022
Spring Break for students (MBA & MS)                     28 March – 10 April 2022
Spring 2022 Term
Events                                                   Dates
Application Deadline (MS)                                04 April 2022
Start of Term                                            11 April 2022
Classes begin for continuing students (MS)               11 April 2022
Classes begin for new students (MS)                      12 April 2022
Classes begin for new and continuing students (MBA)      14 April 2022

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Ramadan Break                                   25 April – 08 May 2022
 Classes resume (MS)                             09 May 2022
 Classes resume (MBA)                            09 May 2022
 Application Deadline (MBA)                      19 May 2022
 Registration Deadline (MBA)                     26 May 2022
 Classes end for MS & MBA students               07 July 2022
 End of Term                                     10 July 2022
 Summer 2022 Term
 Events                                          Dates
 Start of Term                                   01 August 2022
 Classes begin for continuing students (MS)      01 August 2022
 Classes begin for continuing students (MBA)     04 August 2022
 Classes end for MS & MBA students               15 September 2022
 End of Term                                     18 September 2022

3.0 Holidays and International Days

October 2021
October: Breast cancer awareness
5th October: World Teachers’ Day
15th October: World Students’ Day
21st October: The Prophet’s Birthday

November 2021
3rd November: UAE Flag Day
16th November: International Day for Tolerance
30th November: UAE Commemoration Day

December 2021
2nd December: UAE National Day
18th December: World Arabic Language Day
31st December: New Year

January 2022

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6th January: National Technology Day
24th January: International Education Day

February 2022
February: UAE Innovation Month
4th February: World Cancer Day
28th February: Isra and Miraj

March 2022
March: UAE Month of Reading
8th March: International Women's Day
15th March: Emirati Children’s Day
20th March: International Day of Happiness

April 2022
2nd April: World Autism Awareness Day
2nd April: Ramadan (TBC)
7th April: World Health Day
21st April: Zayed Humanitarian Day (typically falls on 19th of Ramadan)
23rd April: World Book Day

May 2022
2nd May: Eid Al Fitr (TBC)

June 2022
5th June: World Environment Day

July 2022
9th July: Eid Al Adha (TBC)
30th July: International Day of Friendship
30th July: Islamic New Year (TBC)

August 2022
19th August: World Humanitarian Day
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28th August: Emirati Women’s Day

September 2022
5th September: International Day of Charity
21st September: International Day of Peace

4.0 The Shift in Community Engagement Activities and Events

After over a year and a half of the ongoing global pandemic of COVID-19, its effects transformed and
changed the traditional way of ADSM’s Community Engagement. However, Community Engagement Unit
continues to make maximum effort to actively engage with the Community in new proactive ways.

Even though some of the group gatherings are back in the Emirate of Abu Dhabi, we prioritize the health
and safety of ADSM Community as the pandemic didn’t end yet. The strategy for the next Academic Year
(2021-2022) will be to stay little longer with virtual. We will start with online events and webinars on
Microsoft Teams as a platform. Microsoft Teams provides great opportunities to engage with attendees
before event, during event and after event. This format also allows for a much larger audience capacity
and gives the flexibility to attendees to connect from anywhere using their device. But at a later stage
during the Academic Year, we plan to move back to campus events depending on current campus
restrictions.

Despite the challenges being faced by the COVID-19, the Community Engagement Unit is adapting and
strongly dedicated to developing collaborative partnerships that yield mutually beneficial outcomes for
the community it belongs to, and to all the institution’s faculty, staff, students and alumni through various
communication channels.

 ADSM-Quality-TMP-GD1-005-16.06.20.RA                                                            Page 7 of 10
5.0 Faculty Webinar Series

Community engagement will continue to involve faculty members in a series of webinars based on their
expertise. The webinars are free of charge and open to the public. Those webinars have been successful
in the past year and they promote ADSM as a premier graduate education partner for the community.

Proposed faculty contribution topics can include:
    Developing Growth Mindset at the Time of the Pandemic
    Enhancing Emotional Intelligence for Managers During the Pandemic
    Future of Leadership after COVID-19 Pandemic
    The Power of Grit as a Predictor of Resilient and Effective Leadership
    Recognizing your entrepreneurial potential
    Entrepreneurship and its Importance in Organizations
    Important skills Entrepreneurs need

6.0 Employer Engagement

ADSM seeks to build employer relationships for the benefit of their students.
In the next Academic year, ADSM will be working with the developer and operator of the UAE's national
railway network – Etihad Rail to organize a lecture for students where the session will cover importance
of the Etihad Rail network project in supporting the UAE Vision for comprehensive development.
Also, Etihad rail is implementing sustained environmental stewardship during the planning and
construction of the Rail Project, which is considered one of the largest infrastructure projects in the UAE
and they will talk to students about all of this in addition to the different development stages of the
project.

ADSM will be collaborating as well with Emirates Nuclear Energy Corporation (ENEC) in UAE Innovation
Month. ENEC is responsible for the deployment and ownership of nuclear energy plants in the United Arab
Emirates. ENEC will be talking to students about Innovative Technologies in their UAE Peaceful Nuclear
Energy Program and will provide the latest updates on Barakah Nuclear Energy project.

7.0 Alumni Engagement

Our Alumni are considered an important part of ADSM’s family. We are committed to finding proactive
ways to engage with them on regular bases to strengthen our bond with them.
 ADSM-Quality-TMP-GD1-005-16.06.20.RA                                                          Page 8 of 10
7.1 Alumni Association

ADSM has started its first Alumni Association successfully. The purpose of the Association is to bring
together former ADSM alumni from different programs to act as ambassadors representing Institutions’
alumni body.

Chairman and Vice-Chairman were elected to be Fahad Saeed Al Hosani, MSLOD, Fall 2017 and Fahad
Mohamed Alhammadi, MBA, Spring 2018.

The Alumni Association is active and meets regularly to discuss their plans, strategies and missions.

7.2 Alumni Majlis Series

ADSM Community Engagement Unit and Alumni Asociation has started Alumni Majlis idea in Ramadan
2021. This Majlis series seek to strengthen relationships between current students, alumni and faculty by
inviting speakers to discuss various popular topics in an online Majlis setting.

7.3 Alumni Courses Discounts
Aligned with the mandate of the Abu Dhabi Chamber and Abu Dhabi’s Policy Agenda /Economic Vision
2030, the UAE Academy’s education and training programs provide professionals with the requisite
knowledge and skills to compete in the job market.

We propose to offer ADSM Alumni 20% discount for any training courses they wish to enroll in at UAE
Academy. This is to encourage our Alumni to never stop learning after graduation and to continue their
professional development journey.

8.0 Student Advisory Panel
ADSM’s Student Advisory Panel serves as a channel for communication between the
management and student body to communicate any ideas or concerns about issues being faced

 ADSM-Quality-TMP-GD1-005-16.06.20.RA                                                          Page 9 of 10
by students from all programs. This is in order to enrich students’ study experience at ADSM
and get the best support they need.

Chairman and Vice-Chairman are Fatema Falamarzi and Khaleefa Alhammadi from MBA
program.

 ADSM-Quality-TMP-GD1-005-16.06.20.RA                                                    Page 10 of 10
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