COMING SOON! - STAY HOMEEDITION ALL THE DEALS, WITHOUT THE TRAVEL - ABSDA

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COMING SOON! - STAY HOMEEDITION ALL THE DEALS, WITHOUT THE TRAVEL - ABSDA
December 2020   •   V o l u m e 3 7, N ° 5

  COMING SOON!

                     N
 STA B AZ HOME EDITIO
    Y THEES
      L

   ALL THE DEALS,
WITHOUT THE TRAVEL
   SEE PAGES 10 AND 11 FOR DETAILS

                                                  41290029
COMING SOON! - STAY HOMEEDITION ALL THE DEALS, WITHOUT THE TRAVEL - ABSDA
December 2020   •   V o l u m e 3 7, N ° 5

                                                                  Working                                                                                                                                          The ABSDA Building Supply News is the official
                                                                                                                                                                                                                   magazine of the Atlantic Building Supply Dealers
                                                                                                                                                                                                                   Association and is published in February, May,

                                                                  for our
                                                                                                                                                                                                                   July, September and December. The Atlantic
                                                                                                                                                                                                                   Building Supply News is dis­tributed to all
                                                                                                                                                                                                                   ABSDA Dealer and Associate Members.

                                                                                                                                                                                                                   The ABSDA office is located at:
                                                                                                                                                                                                                   70 Englehart Street,

                                                                  members
                                                                                                                                                                                                                   Dieppe, NB, E1A 8H3
                                                                                                                                                                                                                   Phone: (506) 858-0700
                                                                                                                                                                                                                   Email: absda@nb.aibn.com

                                                                                                                                                                 ABSDA Serving the Industry                                 ABSDA Executive 2020-2021

                                                                  every day.
                                                                                                                                                                 for over 60 years
                                                                                                                                                                 It will come as no surprise ABSDA currently has
                                                                                                                                                                 over 550 active Member Retail Building Supply
                                                                                                                                                                 and Associate Supplier Members.                   Chair                     Past Chair
                                                                                                                                                                                                                   Guy LeGresley             Bill Abbott
                                                                                                                                                                 ABSDA is the collective voice and liaison for     LeGresley Home            Abbott's Home
                                                                                                                                                                 the independent Building Supply and Home          Building Centre           Building Centre
                                                                                                                                                                 Improvement Industry.                             Miramichi, NB             Port Au Port, NL
                                                                                                                                                                 Since 1955 this association has focused on        (506) 773-5150            (709) 648-2225
                                                                                                                                                                 industry specific needs to our Members.

                                                                     “
                                                                     There’s no doubt that consolidation has cut
                                                                     down on the number of product manufacturers.
                                                                     For independent dealers like me, that means
                                                                     less competition between suppliers for my
                                                                                                                           features
                                                                                                                           Top 7 Reasons                           Expo 2021
                                                                                                                                                                                                                   ViceChair
                                                                                                                                                                                                                   Steve Foran
                                                                                                                                                                                                                   Chester Building
                                                                                                                                                                                                                   Supplies
                                                                                                                                                                                                                   Chester, NS
                                                                                                                                                                                                                   (902) 275-5512
                                                                                                                                                                                                                                             President
                                                                                                                                                                                                                                             Denis Melanson
                                                                                                                                                                                                                                             ABSDA
                                                                                                                                                                                                                                             Dieppe, NB
                                                                                                                                                                                                                                             (506) 858-0700

                                                                                                                                                                                                                            ABSDA Directors 2020– 2021

                                                                     business and less leverage for me to get more
                                                                     competitive pricing for my customers. That’s          Customer Service                        Announcement

                                                                                                                           7 10
                                                                     where I rely on Sexton’s strength to negotiate        Slides                                                                                  Jay Hickey
                                                                                                                                                                                                                   Hickey's Building
                                                                                                                                                                                                                                             Duane MacDonald
                                                                                                                                                                                                                                             Callbecks Home

                                                                     programs that keep me competitive.”                                                                                                           Supplies
                                                                                                                                                                                                                   Conception Bay, NL
                                                                                                                                                                                                                                             Hardware Building Centre
                                                                                                                                                                                                                                             Summerside, PEI
                                                                                                                                                                                                                   (709) 744-2132            (902) 436-1100
                                                                     —Charlie Hotham, Owner, Hotham Building Materials

                                                                                                                                                                                                                   Brian Bowers              Tanya Hanson Rocca
                                                                                                                                                                                                                   Pleasant Supplies         Roblynn Home Hardware
                                                                                                                                                                                                                   TIMBER MART               Building Centre
                                                                                                                                                                                                                   Yarmouth, NS              Oromocto, NB
                                                                                                                                                                                                                   (902) 742-9181            (506) 446-6824

                                                                                                                           in this issue
                                                                                                 Hear about our story at                                                                                             ABSDA Associate Directors 2020-2021
                                                                                                 1.800.665.9209

                                                                                                                            4   Chair’s Message
                                                                                                                                                                 9, 12, 14 Meet  Your ABSDA
                                                                                                                                                                           Directors
                                                                                                                                                                                                                   Richard Boulet
                                                                                                                                                                                                                   Resisto
                                                                                                                                                                                                                                             Kevin Guest
                                                                                                                                                                                                                                             Truefoam Limited
                                                                                                Learn about our story at                                                                                           Dieppe, NB                Dartmouth, NS

                                                                                               sextongroup.com
                                                                                                                                                                                                                   (506) 384-6101            (902) 468-5440

                                                                                                                            6   Top 7 Reasons
                                                                                                                                Customer Service Slides          16       Industry News

Our Promise to You.                                                                                                        10   Expo 2021 Announcement
                                                                                                                                                                                                                                         Peter Merrill
                                                                                                                                                                                                                                         K M Agency Ltd.
                                                                                                                                                                                                                                         Bedford, NS
Our strength as a buying group is built on four major advantages:                                                                                                                                                                        (902) 483-3155

We’re a dedicated team of industry professionals focused on your success.
We negotiate competitive programs and leverage our strong relationships with
vendors to resolve any issues quickly for you. We have a first-class accounting
team that promptly delivers accurate rebate payments as promised.                                     Well connected.
                                                                                                                                                                                    Cert no. XXX-XXX-XXX X

         So you can focus on what matters most — your business.
COMING SOON! - STAY HOMEEDITION ALL THE DEALS, WITHOUT THE TRAVEL - ABSDA
Not Time to
Turn a Blind Eye
                                            I think I speak for everyone when I say, “Can’t 2020 just be over”?
                                            After almost 9 months of this chaos there is very little doubt, we
                                            are all starting to suffer from COVID-19 fatigue. The good news                                                                              Weather-Tite™
                                            is 2020 was not devasting to our Industry compared to others                                                                                          ROOFING SYSTEM
                                            in the economy.
                                            As a Dealer Owner it is certainly has been a           loss in this upcoming fiscal year. Expo 2021 would
                                                                                                                                                                                         WARRANTY
                                                                                                                                                           The Weather-Tite™ Roofing System offers the most comprehensive lifetime warranty of its kind. With such a warranty to
                                            whirlwind of a year! Being deemed an essential         have been our Sixty-seventh (67) year offering our
    Guy LeGresley                                                                                                                                                           protect your investment, you know you will be in good hands for many, many years.
    Chair of the Board                      service and being able to service my community is      Membership a trade show and opportunities to
                                            something I take great pride in. I have witnessed      connect and network. Unfortunately, Covid-19 has
                                            the resilience of many of my Industry colleagues       taken that away from us which is disheartening
                                                                                                                                                                                            HIGH WIND
                                            and admire the entrepreneurial spirit and the          considering our Expo has seen a 17% increase in                                                                                      100%
                                                                                                                                                                                            WARRANTY
                                            ability of entrepreneurs to shift and adapt rapidly.   traffic over that past 3 years.                                                                                                 FREE TRANSFER
                                                                                                                                                                                              UP TO
                                            To all our Members I say congratulations on
                                                                                                                                                                                           220 KM/H*                                  20 YEARS
                                            finding a way to get things done and thank you         Since ABSDA has been there for US for so
                                                                                                                                                             100%                                                                                                       AVAILABLE AT
                                            to the many partnerships that are formed in our        many years, I ask that you pay-it-forward and
                                                                                                                                                           COVERAGE                                                                                                     NO EXTRA
                                            Industry that work so well together.                   support our Expo 2021 Stay the Blazes Home
                                                                                                   Edition. While far from perfect it will still           20 YEARS                                                                                                       COST
                                                                                                                                                                                                                                                 STARTER
                                            As the Chair of the ABSDA board I am here to tell      offer opportunities to show your 2021 product                                                                                   UNDERLAYMENTS STRIP SHINGLE
                                            you that while we as Dealers and Vendors did well      offerings, communicate key messages and stay
                                            this year, we cannot say the same for our beloved      connected with the Atlantic Canadian market.                                                                                   EAVE                       SHINGLES
                                                                                                                                                                                                                                  PROTECTORS
                                            Association ABSDA.                                     We have no choice but to continue to find ways to
                                                                                                                                                                                                                                               HIP & RIDGE
                                                                                                   communicate and stay in contact all while limiting
                                            Unfortunately, our Members success does not            our face to face interactions.
                                            translate to success for the Association! Three
                                            of our Membership service offerings could not          Having said all that I sure do hope that you will
                                            happen due to Covid-19 which were networking,          buy-in to this new Expo concept. Let us hope and
                                            training and our 2021 Expo.                            pray that this is the one and only year we will have
                                                                                                   to do without our in-person Expo.
                                            Our Annual Expo represents 60% of our gross
                                            operating revenues which will create a significant     One a totally different note, you will see in this                                                    PROUDLY MADE IN CANADA
                                                                                                   magazine that John Logan is retiring. John has
                                                                                                                                                                                                  *Conditions apply. See full warranty for details.
                                                                                                   been a loyal employee for over 29 years and has
                                                                                                   done a tremendous job serving our Members.                      FOR MORE INFORMATION ON THE WEATHER-TITE™ ROOFING SYSTEM WARRANTY,
                                                                                                   Please make sure to reach out and say goodbye                                   PLEASE VISIT BPCAN.COM/WARRANTIES
                                                                                                   and more importantly say “thank you”! John’s last
                                                                                                   official day with ABSDA is January 1, 2021. We
     We Know                                                                                       wish John all the best in the next phase of his life.
     Group Insurance
                                                                                                   Wishing you and your families all the best during
     Helping employers design and implement
     group insurance plan that protects their                                                      the Holidays and stay safe.
     employees and dependents when they need it
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                                                                                                                                                                                                              SINCE 1905
     Let us go to work for you. Contact us today!                                                  Sincerely
                                                                                                   Guy Legresley                                                                                                  bpcan.com
                                                                pwi-insurance.ca
                                                     P 519.747.3324 / 800.265.2178

4     December 2020                                                                                                                                                                                                                                                     ABSDA Building Supply News   5
COMING SOON! - STAY HOMEEDITION ALL THE DEALS, WITHOUT THE TRAVEL - ABSDA
Top 7 Reasons
Customer Service Slides
By Jeff Mowatt

                                     When I’m asked speak at conferences on how managers can
                                     boost business, they often assume we’re going to focus on
                                     gaining new customers. Ironically, that’s the last thing we
                                     should focus on. Neglecting existing customers to chase new
                                     business is akin to gathering water in the proverbial leaky
                                     bucket. We can exhaust ourselves trying to collect more water
                                     when we’d be further ahead by simply fixing the holes.
                                     The more sustainable approach to growing               5. Training focuses on technical vs
                                     business is ensuring existing customers are so         interpersonal skills
    Jeff Mowatt                      thrilled that they’ll not only return; but they’ll     The term ‘soft-skill’ somehow implies that
                                     also recommend you to new potential customers.         customer communication skills aren’t nearly as
Jeff Mowatt is a customer service    The challenge is without attention, customer           substantive as technical skills. The irony is that
strategist, Hall of Fame speaker,    satisfaction often atrophies. To ensure that doesn’t   customers take for granted that employees have
and bestselling author. For more     happen in your organization consider these top         basic technical skills. What customers do notice
tips, training tools or to inquire
                                     seven reasons why customer service slides.             are the interpersonal and communication skills
about engaging Jeff for your team
visit www.JeffMowatt.com             1. Assuming customers notice good service              employees use to interact with them. Technical
                                     They don’t. Customers are too busy and                 skills deliver the work. Soft skills create the
                                     distracted by their mobile devices to notice           customer relationship.
                                     when service is merely good. Employees need to         6. Lack of recovery skills
                                     provide service that’s remarkable. Fortunately,        When customer service training consists
                                     that doesn’t mean working harder. It just means        of providing customers with information,
                                     choosing words more carefully. Compare, “Do            transactions, and being polite, that skill set will
                                     you want us to deliver it?” Vs. “Would it be           take the employee as far as the nearest foul-up.
                                     helpful if we delivered that for you to save you a     If employees aren’t trained on how to interact
                                     trip?” The second phrase didn’t take more work,        with customers when things go wrong, then
                                     yet the wording made the offer more noticeable.        they’re not fully trained. Ironically, customers
                                     2. Establishing Customer Service as a                  don’t notice (or appreciate) your service when
                                     department                                             everything goes well. The time when they
                                     If you set-up a customer service department, it        actually notice and judge you is when things go
                                     by default means other employees will assume           wrong. That’s why of all the customer service
                                     that taking care of customers isn’t their job. That    skills you can provide, those that get you the
                                     means employees end-up redirecting customer            fastest return on investment are recovery skills.
                                     concerns when they should be addressing                7. Lack of reinforcement
                                     problems themselves.                                   Without regular reminders and reinforcement,
                                     3. Measuring sales vs satisfaction                     employees revert back to old habits of focusing
                                     It’s tempting for managers to evaluate the             more on transactions than on customers. That’s
                                     business by focusing on monthly or annual              why we advocate a three phase approach to
                                     revenues. That’s fine for measuring how the            building a customer focused culture. Phase One
                                     organization has been doing up till now. But the       is conducting a customized customer service
                                     factor that determines how the business will do        seminar – including recovery skills – which we
                                     in future is not sales; it’s customer satisfaction.    film to serve as an orientation for new hires. In
                                     Sales measures success today. Customer                 Phase Two we provide employees with monthly
                                     satisfaction predicts how you’ll do tomorrow.          bulletins and by-weekly tips. And finally for
                                                                                            Phase Three we teach managers how to stage
                                     4. Rewarding longevity over service                    their own regular CAST© (Customer Service
                                     It’s fine to have ‘service’ awards for long term       Team) meetings so they can continue to train
                                     employees. However, length of service isn’t nearly     employees in-house and adapt to changing
                                     as important as quality of service. Customer service   customer needs. That way you’ll convert a one-
                                     cultures that thrive are those where recognition is    time customer service training event into an
                                     focused more on internal and external customer         on-going continuous improvement process.
                                     service, than on just showing up.
6     December 2020                                                                                                                               ABSDA Building Supply News   7
COMING SOON! - STAY HOMEEDITION ALL THE DEALS, WITHOUT THE TRAVEL - ABSDA
Thank you                                                         Meet Your ABSDA Director
                                                                                      for a Great Career!                                               Steve Foran – ABSDA Vice Chair
                                                                                      This will be my last                                                              Steve Foran of Chester, Nova Scotia, was          He now lives on his family’s farm property just
                                                                                                                                                                        elected to the ABSDA Board of Directors in        outside Mahone Bay where he grew up. He is a
                                                                                      opportunity to                                                                    2018.                                             very active member in the community working
                                                                                                                                                                                                                          with many local charities and organizations.
                                                                                      communicate with                                                                  Steve started his working life at twelve years
                                                                                                                                                                        of age in the lumberyard working with his
                                                                                                                                                                                                                          He teaches Sunday School, is an in-school
                                                                                                                                                                                                                          mentor with South Shore Big Brother’s Big
                                                                                      ABSDA Members                                                                     Father (Walter) at Nova Scotia Building
                                                                                                                                                                                                                          Sisters and his office walls are lined with many
                                                                                                                                                                        Supplies in Blockhouse. After high school, he
                                                                                                                                                                                                                          thank you notes and local awards of recognition.
                                                                                      and Industry Friends                                                              continued his education with the Construction

  There’s 1 of 3 stores
                                                                                                                                                                        Administration Technology program at The          He sat on many Boards over the years including
                                                                                      from my desk at the                                                               Nova Scotia Institute of Technology in Halifax.   the Castle Board of Directors, South Shore
                                                                                                                                                                                                                          Home Builders Association, Chester Municipal
                                                                                      ABSDA Office. I have                                                              He worked for W.N. White and Company

  with your name on it.
                                                                                                                                                                                                                          Chamber of Commerce and currently sits on
                                                                                                                                                        Steve Foran     in Halifax where he learned what is was to
                                                                                                                                                                                                                          the ABSDA Board as Vice-Chair. Steve has
                                                                                      made the decision to John Logan                                   Director        be a salesman, selling Kubota tractors and
                                                                                                                                                                                                                          always been a strong supporter of the ABSDA
                                                                                                                                                                        skid steer loaders. He then went to Seaboard
                                                                                      retire, effective January 1, 2021.                                                Industrial Supplies and learned to manage as
                                                                                                                                                                                                                          and its role to bring together the entire industry
                                                                                                                                                                                                                          as individuals with no separation due to brand
                                                                                      I have enjoyed a forty-year career in the Building Supply                         the Supervisor of Warehouse Operations.
                                                                                                                                                                                                                          or banner.
                                                                                      Industry, eleven years with Lockhart’s Beaver Lumber and                          He could not wait to get “back home” to
                                                                                                                                                                                                                          Steve is a musician at heart, playing drums in
                                                                                      twenty-nine years with ABSDA. Over that time, I have come                         Mahone Bay in 1990 to work alongside his
                                                                                                                                                                                                                          rock bands in the 1980’s (yes, he had the hair!)
                                                                                      to know and work with many incredible people.                                     father as Assistant Manager of Nova Scotia
                                                                                                                                                                                                                          and currently records drum tracks remotely for
                                                                                                                                                                        Building Supplies. Steve then moved to his
                                                                                      I would like to start by thanking Lockhart’s Limited and                                                                            different artists and was an original member
                                                                                                                                                                        current manager role with Chester Building
                                                                                      the Lockhart Family for embracing a young kid who had                                                                               of the ABSDA’s “Kiln Dried Studs” band. He is

            WHICH ONE IS FOR YOU?
                                                                                                                                                                        Supplies in 1998 and both companies have
                                                                                                                                                                                                                          also a motorcycle rider and golfer in his spare
                                                                                      no industry experience and giving him a chance. There was                         achieved much growth and success during
                                                                                                                                                                                                                          time.
                                                                                      a steep learning curve for me in the first few months and I                       Steve’s career.
                                                                                      was fortunate to work with many mentors who guided me
                                                                                      and helped me to chart a path in this great industry. During

                                                                                                                                                           The look you love
                                                                                      my eleven years in the Lockhart’s organization, I worked as
                                                                                      a Hardware Buyer and as a Merchandiser. My experience
                                                                                      at Lockhart’s Limited helped to lay a foundation for my

                                                                                                                                                           The performance you need
                                                                                      transition to ABSDA in 1991.
                                                                                      I was fortunate when I joined the staff of ABSDA that I had
                                                                                      a relatively strong familiarity with industry contacts. Little
                                                                                      did I know that I would be around for twenty-nine years and
                                                                                      be accepted as part of this wonderful Industry Association.
                                          Small yet carefully curated,                I have had the good fortune to work with a terrific staff over
                                          this store has everything the people        the years. In a small office environment these people were not                  Wolmanized® Outdoor® Wood with Tanatone® colourant has decades of
                                          of its community could need.                only co-workers, they were also friends.                                        proven performance in protecting wood from it’s natural enemies -
                                                                                      Further to that, I have made many friends in the industry                       termites and fungal decay.
                                          The go-to destination for completing        over the years with Members, Associates, Committee Groups,
                                                                                      and service providers. It is wonderful to work somewhere                                                  •Above ground, ground contact and
                                          projects of all kinds, BMR Classic is
                                          what we call a “one-stop shop.”             where you are part of the organizing team for an event and,                                                freshwater applications
                                                                                      at the same time, you can experience the event as a place to
                                                                                      re-kindle relationships built over the years. The people I have                                           •Long-lasting protection with built-in
                                          Primarily designed for construction         encountered over the last 40 years mean a great deal to me                                                  colourant
                                          professionals, this concept offers          and I will miss you all.
                                          contractors the royal treatment.                                                                                                                      •Fasteners – manufacturer recommendations
                                                                                      I also wish to thank ABSDA for the support shown to my
                                                                                      family while my son was awaiting and receiving a liver
                                                                                                                                                                                                  and building code compliant
                                                                                      transplant thirteen years ago. The Association’s support to his
                                                                                      subsequent Wish Trip was very much appreciated.
Our team is more than ready to welcome you. Call us:                                  Thank you to everyone for a Great Career!
Pierre Nolet - Senior Director, Business Development | 450 868-2450 | pnolet@bmr.co
Let us contact you : bmr.co/becomeadealer                                             Sincerely,                                                                                                                               WolmanizedWood.com
                                                                                      John Logan
    8     December 2020                                                                                                                                                                                                                   ABSDA Building Supply News       9
COMING SOON! - STAY HOMEEDITION ALL THE DEALS, WITHOUT THE TRAVEL - ABSDA
DON’T BE “OUT OF SIGHT, OUT OF MIND”
                                                                                        COMMUNICATE WITH DEALERS
                                                                                             PROMOTE PRODUCTS
                                                                                            OFFER EXPO SPECIALS

                                                                                                   OOK
                                                                                    EXPO 2021 SHOWB
                                                                                    The pandemic has forced us to pivot this year and rethink how to
                                                                                    experience the 2021 Expo. So… we are converting booth spaces
                                                                                    into book pages. Instead of renting physical booth space, we
                                                                                    are encouraging Members to reserve space on the pages of our
                                                                                    Special Edition Expo book. Use your pages to tell your story,
                                                        N
                                  STAYBLTAZESHOME EDITIO
                                                                                    promote your products, offer specials, and more.
                                         HE
                                                                                    Booth pages will be available in full-page increments with
                                                                                    discounts available for multiple pages—perfect for those with a
     OUT OF SIGHT, BUT NOT OUT OF MIND                                              big story to tell and products or services to promote. The book
                                                                                    will be organized by category with tab dividers for easy look-up.
                                                                                    Major sponsorship packages will be available, as well as Category
                     We recognize it’s been a difficult year to visit and connect   Sponsorships.
                     with our customers in person! The good news is that our
                     Industry has strived through this pandemic so far, and for     You will receive your EXPO 2021 – STAY THE BLAZES HOME
                     that we are all grateful.                                      EDITION book prior to the start of the Expo in March 2021.

                     Unfortunately, the 2021 Expo will not be the version we
                     have come to love and enjoy for more than 65 years.
                                                                                        ET PLACE ELECTRONIC ALERTS
                     However, that does not mean we cannot take advantage           MARK
                     of opportunities to connect, promote, communicate, and
                     support one another during these trying times.                 For 10 business days in March 2021 you will have the opportunity
                                                                                    to send electronic alerts to all Dealers in Atlantic Canada. Each
                     Our 2021 Expo STAY THE BLAZES HOME Edition will allow          of the days will be divided by product category. This electronic
                     you to communicate your message, and highlight products        platform is another vehicle in which you can communicate with
                     and deals to the Atlantic Canada Dealer community. Don’t       your customers. Our Market Place technology allows the ability to
                     let the old saying “out of sight, out of mind” come true.      upload photos, website links, product documents and more.
                                                                                    It’s a great way to stay in communication with your customers
                     Let’s make sure we keep each other up-to-date and current      during these times where face-to-face meetings are difficult.
                     on Industry offerings and keep partnerships strong.
                     Our traditional annual Expo represents 60% of ABSDA’s
                                                                                                     ARD
                     operating revenues. We’re asking for your support during
                     this pandemic so we can weather the storm and be back
                                                                                    SCRATCH ‘N SAVE C
                     better and stronger with our In-person Expo in Halifax in      Our Vendors can also reserve “booth” space on our fun and
                     2022.                                                          interactive Scratch ‘N Save trade show floor card. This Scratch ‘N
                     Let’s keep our Membership strong, and work together to         Save card will be sent to all Dealers in Atlantic and is just another
                                                                                    fun way to promote product specials and increase your offerings
                     make this new Expo concept happen!
                                                                                    to your customers.
                     Sincerely,
                                                                                    MORE DETAILS TO COME
                                                                                    DENIS MELANSON
                     Denis Melanson                                                 melanson@absda.ca
                     President, ABSDA                                               Phone 506-858-0700
10   December 2020
COMING SOON! - STAY HOMEEDITION ALL THE DEALS, WITHOUT THE TRAVEL - ABSDA
Meet Your ABSDA Director
Bill Abbott – ABSDA Past Chair
                                         Bill Abbott of Port Au Port, NL was elected to      Bill’s desire is to continue growing a strong
                                         the ABSDA Board of Directors in 2011.               healthy business to leave to his children, should
                                                                                             they decide to go in that direction. He and
                                         Bill started his working career by Joining the
                                                                                             Christa work hard at making the business the
                                         Air Force out of high school. He left home at the
                                                                                             best it can be and aspire to serve their local
                                         age of 18, attending school in Cornwall Ontario
                                                                                             community.
                                         to study Air Traffic Control. Bill had the
                                         privilege work and live in 5 different provinces,   “I love my time on the board. It is an
                                         in almost 12 years, where he worked as Air          opportunity to give back to an Industry that
                                         Traffic Controller, loving every minute of it. He   has given so much to my family”, states Bill.
                                         was very proud to have served his country.          “Serving as a Director and as Chair offers tons
                                                                                             of opportunity to meet new people, and most
                                         Following his time in the Air Force, Bill moved
                                                                                             of all learning from the people you meet. Our
 Bill Abbott                             home to Newfoundland and the family business
                                                                                             industry is huge and very diverse. Most people
 Director                                in 1999. Abbott's Home Building Centre recently
                                                                                             are more than happy to share their experiences,
                                         celebrated 135 years in operation earlier this
                                                                                             what works and what doesn’t in their markets.
                                         year. Bill is the 5th generation family member
                                                                                             You cannot put a price on exposure to
                                         to run the business, teaming up with his wife,
                                                                                             knowledge and experience like that.”
                                         Christa, making it a true family business.
                                                                                             Summers are usually a busy time in the
                                         Bill’s start in the Industry began in his early
                                                                                             Building Supply Industry, so it does not
                                         teens where he worked for his father in the
                                                                                             leave much time for hobbies. Living in
                                         warehouse on weekends and summers. He
                                                                                             Newfoundland you must learn to embrace
                                         learned the materials and the way things were
                                                                                             winter and all it has to offer. Bill enjoys
                                         done early on. Upon returning to the family
                                                                                             snowmobiling and spending time at their cabin
                                         business, he worked with his father, Harold, for
                                                                                             with family and friends.
                                         10 years before his retirement.

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12   December 2020                                                                                                                               ABSDA Building Supply News   13
COMING SOON! - STAY HOMEEDITION ALL THE DEALS, WITHOUT THE TRAVEL - ABSDA
TIMBER MART is
Meet Your ABSDA Director
Jay Hickey                                                                                                                                                                                governed by a national
                         Jay Hickey was elected to the ABSDA Board of       Manager in the Conception Bay South store in                                                                  Board of independent
                                                                                                                                                                                          dealers like you and me.
                         Directors as a representative for Newfoundland     Newfoundland.
                         & Labrador in June, 2018.
                                                                            Jay has always enjoyed sales. “There is
                         Hickey’s Building Supplies was established         something about it that gets me out of bed in
                         in 1973. Jay grew up in the family business,       the morning,” states Jay. “I am sure the sawdust
                         starting to work in the store when he was twelve   runs deep in my veins.”
                                                                                                                                                                                          When a decision is made, it’s made
                         years old. As a teenager he had an opportunity
                                                                            Since joining the ABSDA Board of Directors                                                                    with our best interests in mind – not
                         to learn the ropes of operating a successful
                                                                            in 2018, Jay has enjoyed the opportunity that
                         Building Supply operation.
                                                                            being a Director has given him. He particularly
                                                                                                                                                                                          outside shareholders’. To me, that’s
                         After completing his education, he followed        enjoys the networking opportunities with other                                                                true independence. That’s true
 Jay Hickey              a passion he had for aviation and earned his       business owners and sees the value sharing best
 Director                commercial pilot’s licence. He went on to work     practices with other business owners anytime                                                                  ownership. That’s TIMBER MART.
                         in the industry for four years. However, over      he has a chance.
                         time Jay felt the urge to return home and back                                                                                                                                                            Brian Bowers
                                                                            In his quiet time, Jay has a keen interest in
                         to the family business.                                                                                                                                                   – Pleasant Supplies TIMBER MART, Yarmouth, NS
                                                                            participating in Ironman Triathlons, something
                         Jay’s career in the Building Supply Industry       he has pursued for the last ten years. Jay
                         spans twenty years. He returned home in            has travelled to several far-off destinations
                         2000, first starting in the lumber yard loading    including New Zealand, Denmark, Germany,
                         trucks. The experience working in the yard and     France, Switzerland, Austria, Ireland, and
                         warehouse gave him a solid foundation in the       Mexico to compete. “I get to see the world while
                         business as he worked his way to the position of   doing something I really love,” states Jay.

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              To register for any of these programs visit www.absda.ca                                                         ATLANTIC
                                                                                                                               Dave Dingwell                                                                                                                                        OFFICIAL HOME IMPROVEMENT PARTNER OF THE CFL

14   December 2020                                                                                                             902.940.0954                                                                                      ABSDA Building Supply News
                                                                                                                                                                                                 ®™ Trademarks of AIR MILES International Trading B.V. Used under license by LoyaltyOne, Co. and TIM-BR MARTS Ltd.15
Industry                                                                                                                                    Industry
News                                                                                                                                        News continued
Territory Manager NB & PEI - Interior        and respect by making his top priority        Antonio Di Pasquale appointed                    “What a truly humbling response from               to keep our employees, vendors and            date for Quebec dealer activation within
& Exterior Product Group                     their continued growth and success.           Vice President, Supply Chain and                 our suppliers. Due to the overwhelming             customers safe that led to us rethinking      the agreement is between the 2nd and 3rd
                                                Brad brings continued experience,          Operational Excellence for BMR                   generosity of our Vendor Partners and              our entire approach to how we interact        quarter of 2021.
CertainTeed Canada – Atlantic Sales          honesty and integrity to the role and         Group                                            Castle, we will be presenting SickKids             with all of these stakeholders. We believe        Doug Anderson, President and CEO
Team                                         looks forward to connecting with all                                                           Foundation with a cheque for $25,000. A            that live shows, online buying events and     of Peavey Industries LP said, “We are
                                                                                           Recently, BMR Group
CertainTeed Canada is                        Castle members in his region and feels                                                         sincere thank you to all who supported             educational conferences should not exist in   in constant growth mode. When we
                                                                                           welcomed a brand
pleased to introduce                         privileged to be part of Castle’s dynamic                                                      this fundraising initiative and we look            a vacuum—they should all work together        purchased the ACE Canada license from
                                                                                           new member to its
Dave Johnson who                             Business Development Team.                                                                     forward to seeing you on the golf course           in how we do business in the future.”         ACE International in March of this year,
                                                                                           leadership team.
joins CT Canada -                                                                                                                           next year” Ken Jenkins, Castle President.              Building on this new paradigm in          and at the same time acquired existing
                                                                                           Antonio Di Pasquale is
Atlantic IPG / EPG                           TIMBER MART Sees Great Success                                                                     As a token of their gratitude to those         2021, Orgill will offer a combination of      dealer agreements from Rona, we knew
                                                                                           joining the company as
sales team reporting                         Going Virtual While Staying Safe                                                               who contributed, Castle raffled for one            events, including physical shows like         a long-term plan was needed for LBM
                                                                                           Vice President, Supply
into Justin Baker.                           Amid COVID-19                                                                                  lucky contributor a $500 Golf Town Gift            its traditional Dealer Markets, online-       support and supply to our dealers going
                                                                                           Chain and Operational
He’ll be replacing         Dave Johnson
                                                                                                                      Antonio Di Pasquale   Card. Congratulations to René Laplante             only buying events like the recent Orgill     forward. While both Peavey Industries
                                             Earlier this fall, TIMBER MART’s              Excellence.
Vince Poirier who will be retiring from                                                                                                     of Ideal Roofing Co. Ltd.                          e-Volution, virtual educational events        and Sexton Group are strongly rooted in
                                             regional dealer meetings and annual               Di Pasquale is an accomplished
CertainTeed on December 31st 2020 after                                                                                                         Castle is very grateful to all those who       and blended shows that merge online           the communities we serve, and uphold
                                             negotiations with its vendor community        Manager with over 20 years of experience
28 years of service.                                                                                                                        contributed to their Virtual Fundraising           technology with a physical event.             many of the same values, it is in the
                                             began – and while they’ve looked a            in the field. In his new role, he will lead
    In this role, Dave will manage the NB                                                                                                   Event.                                                 Orgill plans to hold its first Online     understanding of our differences where
                                             little different this year being virtual,     the development and optimization of
& PEI regions and he’ll be responsible                                                                                                                                                         Buying Event of 2021 from Feb. 8-19, with     the agreement’s true strength lies. The
                                             TIMBER MART’s endeavour to host               BMR Group’s processes and strategies
for developing value added product                                                                                                          Taiga Community Support in 2020                    a pre-event planning period scheduled for     new Strategic Alliance reinforces both of
                                             these meetings safely and effectively amid    relating to procurement and demand
sales, growing their Gypsum, Finishing,                                                                                                                                                        Feb. 1-7. This event will be similar to the   our companies’ growth objectives while
                                             COVID-19 on virtual platforms has been        planning. His work is sure to benefit all        In a year full of challenges and uncertainty,
Ceilings, Roofing & Millwork products                                                                                                                                                          recent Orgill e-Volution 2020 Fall Online     providing us with the opportunity to bring
                                             successful.                                   members of the BMR network and, above            Taiga has remained solid in its pledge to
by continuing and building new                                                                                                                                                                 Buying Event and will take the place of       our strengths together as parallel supports
                                                 “When the COVID-19 restrictions           all, its customers.                              support its customers and organizations
relationships within the contractors,                                                                                                                                                          the live Spring Dealer Market, which was      for our LBM dealers. Current Sexton
                                             came into effect in March, we took the            Well known for his leadership skills,        in need through these difficult times.
developers & dealer network.                                                                                                                                                                   scheduled for Feb. 25-27.                     Group members will also have a guided
                                             safety of our employees very seriously        discipline and strong strategic vision,          This fall, the company created the Taiga
    Dave can be reached via email at dave.                                                                                                                                                                                                   opportunity to become ACE dealers if
                                             and followed the recommendations of our       Di Pasquale is sure to be a major asset          Community Fund, with the express purpose
johnson@saint-gobain.com or by phone                                                                                                                                                           ACE Canada and Sexton Group Form              they wish, and we welcome that too!”
                                             health officials,” says Randy Martin, vice-   to BMR Group as it strives to accelerate         of giving back to the communities where
at (506) 377-8989.                                                                                                                                                                             Strategic Alliance                                Eric Palmer, Vice President and
                                             president of procurement for TIMBER           its growth in Quebec and across Canada           they live and work. Taiga recognizes the
                                                                                                                                                                                                                                             General Manager of Sexton Group Ltd
                                             MART. “In an effort to keep not only          in the next five years. The company              tremendous effect that Covid has had               ACE Canada, a division of Peavey
Castle Welcomes Brad Moores to               our employees but also our dealers and                                                         on their neighbors and families, so they           Industries LP is pleased to announce
                                                                                                                                                                                                                                             said, “I’m very excited for the independent
                                                                                           anticipates that he will not only meet
Business Development Team                    vendors safe, we are hosting hundreds                                                          created a fund worth $110,000 and asked            the establishment of a formal business
                                                                                                                                                                                                                                             dealers across Canada to take advantage of
                                                                                           its high standards of excellence and
                                                                                                                                                                                                                                             our Strategic Alliance. The opportunity for
Castle is pleased to                         of meetings on virtual platforms like         operational efficiency but raise them as well.   their people to build a plan to support            arrangement with Canadian Buying Group
                                                                                                                                                                                                                                             interested building supply dealers to enjoy
welcome Brad Moores                          Microsoft Teams and Zoom and are                                                               organizations in their backyard that               standout, Sexton Group Ltd. At the core of
                                                                                                                                                                                                                                             the strength of the Sexton Group coupled
to their Business                            finding that with information sharing         Castle and Vendor Partners Come                  could use some help. While a monetary              the two companies’ new Strategic Alliance
                                                                                                                                                                                                                                             with the ACE Canada banner program
Development Team in                          prior to the meetings, everyone is well       Together Virtually to Raise Money for            donation is only a small gesture, they hope        is a joint supply agreement between two
                                                                                                                                                                                                                                             will provide a unique competitive
the Newfoundland and                         prepared to engage with each other online     SickKids                                         that in some way it has made a positive            proudly-Canadian companies, each with
                                                                                                                                                                                                                                             advantage in their local marketplaces”.
Labrador Region. Brad                        and make the most of their time together.”                                                     impact for those on the receiving end.             their own distinct offerings and expertise.
                                                                                           With restrictions on large social gathering
will be taking over the                          According to a Leger Opinion (LEO)                                                                                                                This agreement provides the opportunity
                                                                                           still in place in Ontario, Castle was unable                                                                                                      Regal Ideas Inc. Launch deckstars.com
region as Bob Delaney                        survey produced for the Association                                                            Orgill Announces New Approach to                   for all ACE dealers and Sexton Group
                                                                                           to host their annual Vendor Appreciation                                                                                                          and Win 2020 Davey Award
has transitioned into Brad Moores            for Canadian Studies (ASC) that ran                                                            Physical Shows, Buying Events &                    members to benefit from expanded and
                                                                                           Golf Tournament in August 2020.
retirement.                                  from July 24-26 this year, 84 per cent                                                         Dealer Education                                   improved product selection, distribution      Regal Ideas Inc., a manufacturer of
                                                                                               For almost a decade, the annual event
    For almost 40 years, Brad Moores has     of Canadians surveyed felt “positive”                                                                                                             and other services that only two innovative   Aluminum Railing Systems, and creator
                                                                                           has benefitted the SickKids Foundation           Orgill Inc. is announcing plans to forgo
developed a thriving career in the LBM       towards the experience of using                                                                                                                   and exceptional leaders in their own areas    of the DeckStars™ integrated marketing
                                                                                           who are dedicated to improving the               its in-person 2021 Spring Dealer Market
industry and is a seasoned professional      videoconferencing and furthermore,                                                                                                                of expertise could bring to the table.        campaign, has received a 2020 Davey
                                                                                           health of children by providing the best in      and proceed with a more dynamic and
in the wholesale/distribution industry       72 per cent of Canadians agreed with                                                                                                                  The joint supply agreement has been       Award. The Davey Awards honors the
                                                                                           family-centered compassionate care and           flexible approach to its physical shows,
within the Newfoundland and Labrador         the statement that “videoconferencing                                                                                                             signed, with the collaborative terms taking   best in Web, Design, Marketing, and
                                                                                           ground-breaking research and the event           conferences and buying markets starting
region.                                      is an excellent alternative to interacting                                                                                                        effect January 1, 2021 for all Canadian       Social Media from companies worldwide.
                                                                                           has raised over $250,000 for the SickKids        next year that will incorporate online, live
    His extensive supply chain experience    with people.” This sentiment has been                                                                                                             regions, aside from Quebec. We have           Regal ideas DeckStars™ was one of over
                                                                                           foundation.                                      and hybrid events.
to the retail building material and          felt amongst TIMBER MART’s Members                                                                                                                allotted additional time to ensure our        2000 entries in six categories considered
                                                                                               In the spirit of coming together as a            “Just like the retailers we serve, this year
hardware channel has allowed him to          and vendor community who are all                                                                                                                  LBM program will effectively support our      for the 16th Annual Davey Awards.
                                                                                           collective community, Castle asked their         taught us a lot about how to be agile and
cultivate long standing relationships        meeting virtually with the group for the                                                                                                          Quebec dealers. This is not expected to           “DeckStars™ completes the next level
                                                                                           Vendor Partners to join them in a Virtual        how to push outside our comfort zones
with many Castle retailers and Vendor        foreseeable future.                                                                                                                               be a lengthy process as our LBM portal, a     in Regal ideas award winning turn-key
                                                                                           Fundraising Event once again benefitting         to meet the needs of our customers,” says
Partners. Brad prides himself on these                                                                                                                                                         major element already in place, has been      merchandising and marketing program
                                                                                           SickKids and our partners really came            Boyden Moore, Orgill president and CEO.
relationships and has earned their trust                                                                                                                                                       bilingual since its inception. The target
                                                                                           through.                                         “What started out with a commitment                                                                                 Continued on page 18
16 December
   December 2020
            2020                                                                                                                                                                                                                                      ABSDA Building Supply News      17
Industry News continued
                                                 retailer and the contractor's business while      across Nova Scotia will be able to take

                                                                                                                                                 2021
                                                 providing a service for customers. It's not       advantage of the program, made possible
                                                 just about installing… it's about customer        through Home Hardware’s support.

                                                                                                                                                                                                                                    Bursary &
                                                 service, branding, and growing your                   With locations throughout the province,
                                                 business. It's also about this DeckStar™          Home Hardware Dealers are deeply
                                                 community." states Jacklin, "It's a gathering     embedded in their local communities.
                                                 where multiple contractors can talk about         Following the hurricane, the pandemic

                                                                                                                                                                                                                                    Scholarship
                                                 what works for them, what doesn't, and how        and this spring’s horrific mass shooting,
                                                 to improve. Quite often, contractors don't        Nova Scotia has had a devastating year.
                                                 get this opportunity to work with peers, so           “We have been through so much. A lot

                                                                                                                                                                                                                                    Awards
                                                 we are thrilled to open these doors."             of hardship and a lot of loss”, said Arnold
                                                     Training is provided on a live stream         Hagen, Dealer-Owner, Harris Home
that connects consumers to contractors
                                                 with HGTV's The Brolaws every other               Hardware Building Centre. “To us, planting
to retailers.” States Andrew Pantelides,
                                                 week this Fall and continues into the             trees is a way we can commemorate life
Vice President of Marketing and Business
                                                 Spring of 2021.                                   and help us to heal our spirits.”
Development for Regal ideas. “Our
commitment to helping align consumers,
with supporting retailers and DeckStars™,
                                                 Home Hardware and Tree Canada
                                                                                                       Tree Canada’s CEO, Danielle St-Aubin
                                                                                                   expressed her gratitude for Home Hardware’s   $2,500 ABSDA Scholarships                                                   $1,500 ABSDA Bursaries
                                                 Partner to Support Hard-Hit Nova                  long-term support and generosity. “For
really completes the Regal experience for a
                                                 Scotia Municipalities                             local Home Hardware Dealers, their
                                                                                                                                                 Scholarships will be awarded to successful                                  Bursaries will be awarded to successful
seamless turn-key Marketing program.”
    To lead this program, Regal Ideas
                                                                                                   customers are their neighbours; they are      recipients entering their first year studies at a                           recipients entering their first year studies at a
                                                                                                   very much affected by what happens
enlisted the talents of industry veteran Joe
                                                                                                   in their community,” said St-Aubin.           recognized post-secondary institution.                                      recognized post-secondary institution.
Jacklin in late 2019. Jacklin had previously
                                                                                                   “Municipalities are facing revenue
developed one of Canada’s leading
contractor programs that dramatically
                                                                                                   shortfalls due to the pandemic and Home                                          Application deadline is April 16, 2021
                                                                                                   Hardware’s contribution will allow Tree          Bursaries and Scholarships will be presented in June, 2021. Contact the ABSDA office at 506-858-0700.
shifted the pro-business.
                                                                                                   Canada to assist local governments in
    “A move to online training became a
                                                                                                   replanting and recovery efforts on behalf
strategic growth initiative, and it was
                                                                                                   of entire communities in the province.”
                                                                                                                                                                                                       Applications available at:
critical to the program's success,” states                                                                                                                                                           www.absda.ca or the ABSDA Office
                                                                                                       Since 1992, Home Hardware Dealers
Regal’s Director of Marketing and Contractor
                                                                                                   have planted more than 26,000 trees,
Development, Joe Jacklin. “The webinar           Recently, Home Hardware Retail
                                                                                                   valued at nearly $1.5 million, in green
series was created out of a Covid necessity      Manager, Corey Funk and Tree Canada
                                                                                                   spaces from coast to coast. Now, through
and is now established as our go-to, 24/7        Community Advisor, Bruce Carter planted
                                                                                                   their 28-year partnership, Home Hardware
centerpiece of educational content for our       a single tree at Holy Well Park in Bible
                                                                                                   and Tree Canada will support Nova Scotia
DeckStar community. The live stream,             Hill, NS to launch a new province-wide
                                                                                                   communities in an effort to replace trees
interactivity, and the ability to view replays   initiative between Home Hardware and
                                                                                                   lost to Hurricane Dorian.
have all been critical in growing the            national non-profit Tree Canada.
                                                                                                       Municipal officials are encouraged to
knowledge base of our DeckStars™.”                   The initiative will see Home Hardware
                                                                                                   visit treecanada.ca for more information on
    The DeckStars™ program has three             donate $65,000 to Tree Canada’s Operation
                                                                                                   how to apply for funding. The application
specialized courses specifically designed        ReLeaf, ear-marking their funds to help
                                                                                                   process is now open and closes on
for Contractors, Dealers, and Distributors.      provincial municipalities restore trees lost
                                                                                                   December 20, 2020.
"DeckStars™ is about growing both the            to Hurricane Dorian last fall. Municipalities

                                             Advertisers Index                                                                                   *Eligible individuals may apply for both awards but can only receive one.

AFA Forest Products                                             13       Lonza Wood Protection Canada                                       9
www.afaforest.com                                                        www.wolmanizedwood.com
Building Products of Canada Corp.                                5       PWI Insurance Services                                             4
www.bpcan.com                                                            www.pwi-insurance.ca
Castle Building Centres                          Outside Back Cover      Regal Ideas                                                    Insert
https://youarethebrand.ca/                                               www.regalideas.com
Garon Distribution                                               7       Sexton Group Ltd.                                  Inside Front Cover
www.garon.ca                                                             www.sextongroup.com
Groupe BMR                                                       8       TIMBER MART                                                       15
www.bmr.co                                                               www.timbermartmember.ca
Kohltech                                                        12
www.kohltech.com
18   December 2020                                                                                                                                                                                                                                    ABSDA Building Supply News   19
working together, stronger than ever!
                The world may have changed but the one thing that has remained the same is your spirit.

           We want to thank our Valued Castle Members and Vendor Partners for your dedication, compassion,
        and commitment to our communities across the country. We appreciate your continued support and believe
                   that together we can continue to build each other up and stand stronger than ever.

                                Learn more at youarethebrand.ca

20   December 2020
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