Lighting Tools for the retail sector - Good light sells better. Energy-efficient and convenient lighting solutions for retail.
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Lighting Tools for the retail sector Good light sells better. Energy-efficient and convenient lighting solutions for retail.
Light for Retail Spaces Building centre Specialist store Self-service market … living … building … technology
Light for Retail Spaces 1 Contents Light as a success factor in sales 2–9 Supermarkets and discounters 10 Fruit and vegetables 12 Meat and cold meats 14 Bread and cheese 16 Fish and seafood 18 Rear counter walls 20 Shelf aisles 22 Gondola heads 24 Cold stores 26 Supermarket Beauty shelves 28 Cashpoint areas 30 Application overview 32 Furniture, garden and building centres 34 Sales halls 36 Highbays 38 Garden centres 40 Gondola heads 42 Canopied outdoor areas 44 Cashpoint areas 46 Application overview 48 Specialist stores (tech., sports, clothing) 50 Sales rooms 52 Discounter Electronics 54 Special displays for shoes, clothing, sports 56 Walls, advertising banners 58 Cashpoint areas 60 Application overview 62 Outdoor and storage areas 64 Car parks, parking lots 66 Facades 68 Canopies 70 Porches 72 Delivery and warehouse 74 Application overview 76 International references 78 Siteco Service 79 … fashion and sports … groceries
2 Light for Retail Spaces A pleasant atmosphere and optimal orientation Increasing the length of stay and purchasing will with good lighting concepts. Brightness and quality of light influence the hormonal activity of people and therefore their well- being. A pleasant sense of space serves to relax, good lighting puts people in a better mood, and as pleasant work light it also underlines the friendliness and motivation of employees. To blend architecture and lighting into a single unit is the aim of all good lighting planning. Artificial lighting in this sense has the function of supporting the interior design concept of a retail outlet, guiding customers along aisles, attracting their attention to special offer displays and giving them a sense of safety and orientation in large buildings.
Light for Retail Spaces 3 Product presentation Whether for specialist outlets, furniture centres, building centres or food halls, presentation with light is everywhere gaining importance. It supports a sense of experience during shopping. This includes the emphasising of individual products by using higher levels of illuminance. It's not only with beauty, fashion and sports that dramatic setting-in-scene has become an important component of sales promotion. Strong contrasts give goods an outstanding impression of quality and serve to underline their high-grade appeal. Marketing instrument The aesthetics of lighting support the establishment of a brand. They present corporate design by highlighting or colour- illuminating facades. Lighting and brand concepts also go hand-in-hand in business surroundings: spotlights can be integrated into flexible continuous rows or trunking and replaced easily and quickly. Highbay luminaires and downlights are also available. Lighting systems must be flexible, especially for high retail spaces and interiors that often change. A unified luminaire design creates a homogeneous appearance in such situations. Room structure Cold stores Light supports orientation, and higher luminance values attract people into retail Deep freeze spaces. Well-designed light makes it easier for customers to find their way around in shops. Trunking arranged laterally to the shelving Serving counter aisles increases variability when modifying Shelf, aisle, gondola head Cashpoint sales displays, and trunking suspended parallel to shelves guides customers along traffic Special offer area routes. Light attracts the attention of customers to goods and also guarantees an optimal recognition of products, setting accents and highlighting selected goods and special offer displays. Bread, self-service Fruit/vegetables Entrance Exit
4 Light for Retail Spaces A high quality of light optimises success Good light has not only a single factor of influence; high light quality is a combination of diverse aspects with differing levels of importance. This is why with lighting planning, care must be taken to illuminate the space and goods accordingly, to avoid glare, to specify light colours correctly and to achieve balanced lighting levels. An invitation to browse and to try out. Goods can be easily recognised thanks to a balanced lighting concept. Lighting level Colour rendering Luminance distribution Light quality Light colour Glare limitation Light and shadow
Light for Retail Spaces 5 A good lighting system increases motivation and improves employees' ability to concentrate, for example at cashpoints. Lighting Level Luminance distribution Glare limitation Light and shadow Light colour Colour rendering Higher lighting levels do Differences in illuminance Screens, displays, glossy The interplay of light and Meat, cheese, fish, fruit and Showing colours as they not on their own increase structure the space, give packaging and surfaces: shadow should be vegetables and also plants appear in natural light can the quality of light. orientation and support high quality lighting stimulating and varied. can be optimally only be achieved with good Of more decisive the presentation of goods. technology prevents Targeted dark/light effects emphasised with special colour rendering, and this is importance is the sensible, These differences must be disturbing glare and heighten the attention of light colours. LEDs with especially important for the creative combination of balanced to create a reflections. Glare control is customers and attract optimised light colours and fashion, beauty and sports direct and indirect lighting pleasant sense of required for all cashpoint them to special areas and special filters highlight sectors, and in some elements: such dramatics in sales rooms. areas. products. specific product sectors. situations is even combinations invite indispensable. customers to browse, and also brightens mood and atmosphere.
6 Light for Retail Spaces Efficiency for environmental protection and cost optimation In the face of stiff hikes in energy costs and a growing consciousness for the environment through customers and companies, the efficient application of resources is becoming ever more important. A major savings potential is offered by light sources or lamps best suited to the lighting task; for linear luminaires, highly efficient T16 fluorescent lamps set standards. Combined with electronic ballasts and with high performance reflectors in the luminaires, they enable very high light output ratios with a simultaneously long service life. In the point lighting sector, downlights and spotlights with LED technology are becoming an increasingly attractive (because highly efficient) alternative. These can be excellently controlled without loss with the use of optimally matched electronic components, and thanks to outstanding thermal management they achieve very long lifespans of up to 50,000 duty hours.
Light for Retail Spaces 7 Light control Light only when it's needed: lighting management can be configured in just this way due to sensor and switching technology. If daylight can be used then daylight-dependent dimming is possible. Here the system supplies only as much artificial light as is needed to achieve a previously programmed lighting level. In addition, presence detectors are suitable for use in warehouses, relaxation Lighting technology rooms and sanitary rooms, switching light only Daylight systems Compared to older luminaire systems, up to when the room is entered, thus avoiding In order to further reduce energy balances in 35% of energy can be saved by effective light unnecessary electricity consumption during the retail sector, politicians are discussing control alone. This is thanks to the absence. Precisely defined switching of lighting obligations with regard to the use of daylight. internationally respected reflector can also be configured for specific rooms and Heat increases with the ingress of light technologies from Siteco as well as high time periods. Such scene switching scenarios through normal facade and roof windows, but quality optical materials such as High precisely control lighting for example during daylight systems though, meaning prismatic Definition Prismatic (HDP) microprismatic cleaning and inventory stocking, or for night- or louvre plates constructed between technology or highly specular reflectors. time operations. unbreakable glass, offer protection from Luminaires equipped with HDP comply with sunlight and heat. Diffuse light passes through stipulated glare control values for cashpoint and ensures homogeneous illuminance and a workplaces. pleasant atmosphere, and energy requirements for general lighting are significantly reduced, as demonstrated by the 'future-fit stores' of several companies. The windows, and mainly those integrated into the roof structure, are transparent from below, creating a connection to the natural environment. Precisely this may well be one of the trends in the future design of innovative, sustainable shop concepts. Savings in three steps (Reference: diffuser luminaire, T26 lamp and conventional ballast) 35 % 55 % 80 % Step 1 Step 2 Step 3 Use of luminaires with efficient light Use of electronic ballasts with T16 lamp Daylight-dependent dimming in control, e.g. with louvre or micro- technology for higher luminous efficacy connection with electronic ballasts – prismatic technology and service life constant lighting levels with all weather = 35% less energy costs = 55 % less energy costs conditions = 80 % less energy costs
8 Light for Retail Spaces LED: environmental protection and maximum convenience LEDs are the technology of the future for retail lighting. With their use, companies document their contribution to environmentally compatible and sustainable activities. Already today LED luminaires in specific applications are the most efficient solution for modern lighting with high service lives, and Siteco utilises only mature, highly efficient diode systems with this in mind. Their unbeatable advantage is stepless, loss-free control. Of course conventional luminaire technologies can also be reduced, but for 50% luminous flux, distinctly more than 50% of energy is required. That's not the case with LED luminaires: 50% luminous flux means only 50% energy. Further advantages of high quality LED luminaires: they need no maintenance, no relamping and operate without malfunctions. At the same time, LED systems are being continuously developed, and Siteco luminaires are designed to enable future-safe upgrades. True-to-life colour rendition – achieved by the special lighting technology of Lumos® shelf luminaires. For the first time a deficiency has been convincingly eliminated that until now was typical of LED lighting: lighting was perceived as being artificial, and in some cases even with a certain grey teint. Lumos® can be rapidly installed in all standard shelf systems without problems or special tools. Thanks to LED technology the luminaire avoids thermal radiation at the light emission aperture, and this makes it outstandingly suited to the illumination of sensitive foodstuffs and delicate beauty products. i Light Emitting Diodes (LED) Specific technology for various application segments: for systems such as the Lumos® shelf luminaire, Siteco uses special low-power LEDs, and together with high quality lighting technology these ensure glare-free light for the optimal presentation of goods. Mast luminaires such as the SL 10 on the other hand depend upon efficient high-power LEDs to achieve an excellent lumen/watt ratio. The result is convincing lighting with very low consumption values. Siteco always uses the most suitable LED modules according to application.
Light for Retail Spaces 9 A decisive difference between high and low quality LED mast luminaires it to be found in their lighting technology. Siteco sets a new standard with the Streetlight 10 for example with optics that are a consistent further development of the globally recognised radial facetted optics. In this way, light emitted really does find its way onto roads and town squares. The precisely calculated reflector technologies split the rays of the high-power LEDs into wide- area light to create uniform lighting that gives customers a sense of safety. The luminaires also prevent glare distracting drivers, pedestrians and residents.
10 Supermarkets and Discounters Supermarkets & Discounters
Supermarkets and Discounters 11 Enjoying freshness and pleasure every day Daily shopping is all about making your way to the grocer. This is why it is so important to achieve a positive mood via a pleasant atmosphere that entices with the benefits of freshness and pleasurable shopping Supermarkets & Discounters experience: only in this way is it possible to bind customers in the long run. In addition to general lighting with illuminance values of at least 300 lux, sufficient glare control should therefore also be ensured (UGR 22). In addition, high illuminance levels at gondola heads set accents, and spotlights can be used for the targeted highlighting of goods. Foodstuff safety The LED technology used in the Lumos® shelf luminaire is especially advantageous for meat products, but also for other UV- sensitive goods. The technology emits neither IR nor UV radiation, thus protecting foodstuffs and packaging materials. Appetising presentations Juicy, fresh, cool: light colours trigger emotional impulses. Light sources with very good colour rendition values are resultingly recommended. Specific light colours are used for meat and cold meats, bread, cheese and fish. Light at the point of sale Well-lit goods increase sales success, because good light makes it easier for customers to orient themselves, and in addition heightens their purchasing enjoyment. Light must be guided directly onto shelf fronts via suitable optics.
12 Supermarkets and Discounters Supermarkets & Discounters Point light luminaires are outstandingly suited for the accenting of mainly sun- ripened products, with narrow to medium beam angles, and are available as ceiling luminaires, directional spots, suspended luminaires and spots from the Siteco 3-phase system.
Fruit and Vegetables 13 Enjoyment for the eye and the palate Juicy oranges, crisp apples and fresh vegetables: a fruit and vegetable section that is well illuminated is the best business card for Supermarkets & Discounters a grocery store, enticing customers to take a closer look at goods. In this way they slow down their pace in the frontal shop area to browse. The saturated red of tomatoes, the juicy green of salads and the earthy brown of potatoes are all presented at their best with lighting featuring very good colour rendering (Ra > 80), and a warm light colour (3000 K) is especially suitable for this. In order to maintain the freshness and vitamin content of fruit, moderate illuminance levels are specified. Luminaire filters avoid the negative effects of UV and IR radiation. Lighting requirements + very good colour rendering (Ra > 80) + warm light colour (approx. 3000 K) + colour filters to block UV and IR radiation + accenting with the use of point light sources (narrow to medium beam angles) Lighting solution Lamps: HIT-CE or HST-CRI | light colour 830 or 840 Ideal colour temperature 3000 K MH: 2.50 – 4.00 m MH: 2.50 – 4.00 m MH: 2.50 – 4.00 m Lunis® C Lunis® SL Modario® suspended downlight recessed downlight spotlight insert Filter insert for Lunis® SL recommended symmetric distribution | (directional spot) rotationally symmetric equipped with medium distribution | distribution | equipped HIT-CE 35 – 70 W or equipped with with HIT-CE 35 – 70 W or HST-CRI 35 – 100 W HIT-CE 35 – 70 W or HST-CRI 35 – 100 W HST-CRI 35 – 100 W
14 Supermarkets and Discounters Supermarkets & Discounters Customers want their Sunday roast to be juicy and fresh, and a balanced red component fulfills this desire, underlining the will to purchase meat and sausage products. Point light sources with wide light distribution avoid disturbing, glossy reflections and allow goods to appear in their natural state.
Meat, Cold Meats 15 Good enough to bite into... With sausage and fresh, high quality meat, perfect goods presentation in meat counters is optimally supported by warm white lighting Supermarkets & Discounters (3000 K). Special meat filters block components of the blue and green colour spectrum, and in their place a balanced red component emphasises the sensory effect of the products. Meat and cold meats in particular require gentle lighting. High illuminance values of 800 to 1000 lux should be avoided due to the threatening ingress of heat and danger of salmonella. IR filters support a suitable thermal management. Reflectors are used for point light sources that distribute the light more widely, and asymmetric distribution wallwashers can be used for wall illumination behind serving counters. Lighting requirements + avoidance of excessive illuminance (build- up of heat increases danger of salmonella) + use of special meat filters with balanced red component (more saturated meat presentations) + reflectors with wide light distribution Lighting solution Lamps: HIT-CE | light colour 830 or 840 LED | light colour 3000 or 4000 K Ideal colour temperature 3000 K MH: 2.50 – 4.00 m MH: 2.50 – 4.00 m integrated in counter Lunis® 2 mini Lunis® SL Lumos® recessed downlight, directional spot, pan- shelf luminaire, Filter insert for Lunis® SL recommended symmetric medium and-tiltable, symmetric asymmetric distribution, distribution | equipped narrow distribution light colour 3500 K | with LED max. 45 W or (28 degrees) | equipped equipped with HIT-CE 70 W with HIT-CE 35 – 70 W low-power LEDs 13 – 18W
16 Supermarkets and Discounters Supermarkets & Discounters Luminaires with shatter protection should be used to protect goods and personnel at all service counters.
Bread and Cheese 17 Crispy bread and hearty cheeses The delicious smell of warm rolls and freshly baked bread are an out- standing stimulation to buy. Lamps with a warm tone of around 3000 K are suitable in service counters for optimally emphasising the golden Supermarkets & Discounters yellow colour of baked goods. Gold or champagne-coloured reflectors underline this effect. Adapted illuminance values and sufficient distance between lighting as well as yellow filter discs help to prevent goods dehydrating. With yellow hard cheese assortments as well, a light colour of around 3000 K brings out the best in the character and surface structure of the products. White, soft cheese gains a very good appearance with silver- coloured reflectors. Uncontrolled build-up of heat must be categorically avoided when cheese is illuminated, meaning that discharge lamps with low wattage should be specified with suitable distances between light sources and goods. The use of LED technology is outstandingly suited in this sector due to low UV / IR levels. Lighting requirements + use of suitable light colours (approx. 3000 K) + use of gold/champagne reflectors for yellow cheese types + use of silver-coloured reflectors for white cheese types Lighting solution Lamps: HIT-CE | light colour 830 or 930 LED | light colour 3000 – 3500 K Ideal colour temperature 3000 – 3500 K MH: 2.50 – 4.00 m MH: 2.50 – 4.00 m integrated in counter Recommended accessories: Lunis® 2 mini Lunis® SL Lumos® Gold/champagne-coloured or recessed downlight, recessed downlight, shelf luminaire, silver-coloured reflectors symmetric medium symmetric wide asymmetric distribution, distribution | equipped distribution | equipped light colour 3500 K | with LED max. 45 W or with HIT-CE 70 W equipped with low- HIT-CE 70 W power LEDs 13 – 18W
18 Supermarkets and Discounters Supermarkets & Discounters Fresh seafood and fish need cool conditions and harmonious, supportive lighting. The interplay of glittering ice and the glossiness of the goods gives an appetising appeal in the display. In order to increase this natural brilliance we recommend narrow light point sources with light colours matched to the various types of fish.
Fish and Seafood 19 Ice-cold and freshly caught in the display The feeling of a fresh catch and iciness are features of good fish presentations, because fresh fish is a product that has an extremely limited life span. This makes presentations signalising the shelf life and Supermarkets & Discounters freshness of products all the more important. Cool white light outstandingly supports this customer expectation (> 5500 K). In addition, silver-coloured reflectors give the impression of an extra portion of freshness, especially with displays of fresh fish on beds of ice. While white fish types are illuminated with cool light colours, red fish is better suited to the use of warmer light colours (< 4000 K) and gold-coloured reflectors. Lighting requirements + use of point light sources + cool light colours and silver-coloured reflector (>5500 K) for white fish + gold/champagne reflector (
20 Supermarkets and Discounters Supermarkets & Discounters Improve the distance-effect of counters with brilliant light and create an atmospheric point of attraction by accenting the wall to the rear of the counter, and highlight special offers and important customer information with precise light points - after all, customers shouldn't miss any of the goods on offer.
Counter Rear Walls 21 Optimally recognising presentations from a distance Posters for the lunchtime menu, displays for reduced offers or screens with special campaigns all have a single main purpose: to Supermarkets & Discounters emphasise goods and services. This in turn means for the lighting of advertising banners and rear walls in counter areas that these should differ in terms of concept from counter lighting. Accenting spotlights increase attention and guide the eye from a distance onto such areas. This has the result that customers at meat counters can read special offers from a few metres distance and can consider whether the offer is convenient for them, and thus decide whether to order in good time. Directional spots or wallwashers are good solutions, with illuminance levels 4 - 10 times greater than ambient illuminance values. Lighting requirements + increasing the distance effect of the complete counter area + attention-grabbing presentation of customer information on the rear wall of counters (special offers) + high illuminance levels from narrow distribution point light luminaires Lighting solution Lamps: HIT-CE | light colour 830 or 840 LED | light colour 3000 or 4000 K MH: 2.50 – 4.00 m MH: 2.50 – 4.00 m Lunis® SL Lunis® 2 LED WW wallwasher, wallwasher, pan-and-tiltable, asymmetric wide asymmetric narrow distribution | equipped distribution facetted | with LED max. 30 W equipped with HIT-CE 70 W
22 Supermarkets and Discounters Supermarkets & Discounters The discreet brightness difference between aisle and shelf front attracts customer attention unobtrusively but distinctly towards goods.
Shelving Aisles 23 Always guiding the eye to goods Visual attention should not fall onto the aisle but onto goods displays in the shelving in a continuous manner. This is achieved via Supermarkets & Discounters trunking positioned in the middle of the aisle and parallel to shelf rows. Trunking systems are one of the most efficient lighting solutions in the retail sector. In such situations vertical illuminance values of approximately 300 lux are ideal. Light is precisely directed into the goods displays via specific reflectors while traffic zones and aisles step into the background. Light control of the trunking should be designed to meet standard configurations of conventional retail layouts, which include mounting heights of 2.80 to 3.20 m, aisle widths of 2.00 to 2.40 m and shelf heights of 1.60 to 2.00 m. Lighting requirements: + high illuminance values from narrow beam angles for increasing attention and distance effect + presentation of special offers and advertising + vertical illuminance levels of approx. 300 lux + standard retail layouts can be solved with conventional optics Special factors for shelf lighting + precise illumination of product displays + traffic zones step into the background Lighting solution Lamps: T16 fluorescent lamps | light colour 830 or 840 MH: 2.50 - 4.00 m MH: 2.50 - 4.00 m MH: 2.50 - 4.00 m Siteco special for shelf lighting Modario® Modario® Modario® The Modario® shop reflector has been trunking system trunking system with trunking system with specifically developed for this application. with special shop aluminium reflector, aluminium reflector, reflector for shelves, specifically for wall wide distribution, double vertical shelving, asymmetric uniform illumination of distribution | equipped distribution | equipped retail space | equipped with T16 35 – 80 W with T16 35 – 80 W with T16 35 – 80 W
24 Supermarkets and Discounters Supermarkets & Discounters Campaign goods and special offers are presented mainly in gondola heads. To support such presentations, high illuminance levels with spots and wide-area spots should be used for strong accenting in order to increase attention and the temptation to purchase. As an instrument for in-store sales promotion, gondola heads are a central element in retail spaces, and should therefore distinguish themselves from actual shelf aisles with high illuminance levels.
Gondola Heads 25 Lighthouses for selected products Gondola heads have a guidance function for the traffic routs of customers, and the gondola heads of shelf aisles should pull customers Supermarkets & Discounters from the main routes into the individual shelf aisles in order to set new purchase impulses. In this way they can be seen as compact lighthouses for goods presentation. Spotlight concepts are ideal for this, as they distinguish themselves from the more wide-area light of the shelf aisles. With around 1000 lux, which is double or triple the illuminance of the aisles, this guiding function can be specifically implemented to support presentation of special offer goods or brand articles at the gondola heads. This in turn slows down the pace of customers in the retail space – a chance to win valuable moments for the perception of products. Lighting requirements + light attraction point at the start of shelf aisles (attraction and orientation point) + increase in attention + double or triple illuminance level + vertical working plane Lighting solution Lamps: HIT-CE lamps | light colour 830 or 840 LED | light colour 3000 or 4000 K MH: 2.50 – 4.00 m MH: 2.50 – 4.00 m integrated in counter Modario® Modario® Lumos® spot insert, symmetric spot insert, rotationally Shelf luminaire for sub- medium distribution | symmetric medium installation, asymmetric equipped with HIT-CE distribution | equipped distribution | equipped max. 150 W with HIT-CE 35 – 70 W with low-power LEDs 13 – 18W
26 Supermarkets and Discounters Supermarkets & Discounters True-to-life colour rendition is achieved by the special lighting technology of Lumos® shelf luminaires. For the first time a deficiency has been eliminated that until now was typical of LED lighting: lighting was perceived as being artificial, and in some cases with a certain grey teint.
Cold Stores 27 An impression of freshness for more enjoyable shopping Perfectly visible goods and highly legible product information, even with products packed in plastic foils: the Lumos® shelf Supermarkets & Discounters luminaire sets new standards for such requirements. Many low-power LEDs with their small light points create homogeneous light that is distributed diffusely in the shelving units via state-of-the-art optics. Reflections, glare and shadowing as often experienced with high-power LEDs are eliminated. The LED technology of Lumos® shelf luminaires is highly energy-efficient, and superior to con- ventional luminaire technologies in terms of lifespan with approximately 50,000 hours. In addition it prevents thermal radiation at the light emission aperture. Thanks to their innovative, streamlined construction, luminaire heat is efficiently transported out of the cold store. Lighting requirements + LED solutions outstandingly suited to low temperatures + long maintenance intervals + reduced energy/maintenance costs + optimal presentation of goods due to good colour rendition + no damaging IR or UV radiation Lighting solution Lamps: LED | light colour 3500 K, 4000 K or 5000 K Ideal colour temperatures True-to-life colour rendering integrated in shelf integrated in shelf 3500 K for meat and cold meats 5000 K for fish presentations Lumos® Lumos® head luminaire, shelf luminaire, extremely narrow for sub-installation in distribution (along shelf shelf bases, asymmetric front) and wide distribution | equipped distribution (in upper with low-power LEDs, shelf base) | equipped 13 – 18W with 16 – 24 W low- power LEDs
28 Supermarkets and Discounters Supermarkets & Discounters Lighting concepts should befit the sense of value of products. Our LED shelf luminaires have been designed for the qualitative display of body products and cosmetic articles. Luminaire light colours and illuminance values support the colour tones of products and highlight the brilliance of glass and glossy packaging.
Beauty Shelves 29 Flexible systems for all cold store types Shampoos, colour tones and make-up – the beauty sector is just one of many where maximum quality for colour rendering is essential. In such surroundings , Lumos® shelf luminaires with their outstanding lighting Supermarkets & Discounters technology can put their benefits to full advantage (RA < 85). They guarantee good light in all displays and illuminate each cabinet with a high degree of homogeneity. This is made possible by the combination of head luminaire and shelf luminaires. In addition, the complete shelf width is always illuminated. Luminaires for standard shelf widths are available with the 1250 and 950 modules. With their slender body the luminaires fit perfectly into all types of cold store equipment. Because in the retail sector aisles are often illuminated to a lower level than the goods displayed at the sides, head and shelf luminaires are each offered in two output levels, suitable for the differing lighting levels in sales spaces. Lighting requirements + LED solutions for infrared-free lighting (pro- tection of goods) + LED lighting for low energy requirements + very good colour rendering (cosmetics) Lighting solution Lamps: LED | light colour 3500 K, 4000 K or 5000 K Ideal colour temperatures 4000 K, neutral white for true-to-life colour rendering integrated in shelf integrated in shelf Lumos® Lumos® head luminaire, shelf luminaire, extremely narrow for sub-installation in distribution (along shelf shelf bases, asymmetric front) and wide distribution | equipped distribution (in upper with low-power LEDs, shelf base) | equipped 13 – 18W with 16 – 24 W low- power LEDs
30 Supermarkets and Discounters Supermarkets & Discounters Good light and friendly faces mean a good feeling all round, and this is why good atmosphere is especially important for completing a shopping experience. For sales personnel the cashpoint area should be a pleasant place to work, and customers are given a sense of well-being. A friendly atmosphere achieves trust and permanent customer loyalty.
Cashpoints 31 Waiting zones with high sales potential All customers need to pass through the cashpoint area, and this is a zone with a high sales potential in a very compact space. Supermarkets & Discounters Legislative requirements according to the ASR 7/3 and EN 12464-1 workplace directives specify a nominal illuminance of 500 lux and a glare reduction value of UGR 19. These strict specifications are valid for the VDU screen workstations of cashpoint personnel, avoiding direct glare and disturbing reflections on specular surfaces. This is especially important when considering that cashpoint errors may negatively affect customer satisfaction. In addition, waiting times for customers are made more pleasant due to the high recognisability of goods, and purchase impulses are stimulated. Lighting requirements + legislative stipulations (500 lux, UGR 19) + VDU workstation, glare control via CAT louvre or microprismatic system + high illuminance levels to stimulate purchasing impulses Lighting solution Lamps: T16 fluorescent lamps | light colour 830 or 840 MH: 2.50 – 4.00 m MH: 2.50 – 4.00 m Siteco special HDP® for cashpoint areas Modario® Modario® HDP® technology is ideal for areas with glare trunking system with trunking system control and maximum lighting quality. An indirect CAT louvre, wide with HDP® reflector, component achieves a pleasant sense of space and distribution | equipped direct/indirect wide avoids a cavern effect. with T16 35 – 80 W distribution | equipped with T16 35 – 80 W
32 Supermarkets and Discounters Point light luminaires Application overview Lunis® C Lunis® 2 mini Lunis® SL Lunis® SL directional spotlight Fruit and vegetables 12/13 Supermarkets & Discounters lamps: lamps: HIT-CE or HST-CRI HIT-CE or HST-CRI light colour: light colour: 830/840 830/840 Service counter - Meat and cold meats 14/15 - Bread and cheese 16/17 lamps: lamps: - Fish and seafood 18/19 LED or HIT-CE HIT-CE light colour: light colour: 830/840 830/930 Rear counter wall 20/21 Shelf aisle 22/23 Gondola head 24/25 Cold store 26/27 Beauty shelf 28/29 Cashpoint area 30/31
Application Overview 33 Trunking systems Linear luminaires Lunis® 2 Lunis® SL Modario® with Modario® Modario® with Modario® Lumos® Lumos® wallwasher wallwasher spot insert Shop Reflector HDP®/CAT louvre asym. distribution shelf luminaire head luminaire Supermarkets & Discounters lamps: HIT-CE or HST-CRI light colour: 830/840 Light source: lamps: light source: LED HIT-CE LED Light colour: Light colour: Light colour: 3000 – 3500 K 830/840 3000 – 3500 K Light source: lamps: LED HIT-CE Light colour: Light colour: 3000 – 3500 K 830/840 lamps: lamps: T16 T16 Light colour: Light colour: 830/840 830/840 lamps: light source: HIT-CE or HST-CRI LED light colour: light colour: 830/840 3000 – 3500 K light source: light source: LED LED Light colour: Light colour: 3000 – 3500 K 3000 – 3500 K light source: light source: LED LED Light colour: Light colour: 3000 – 3500 K 3000 – 3500 K lamps: T16 Light colour: 830/840
34 Furniture, Garden and Building Centres Furniture, Garden and Building Centres
Furniture, Garden and Building Centres 35 Wide assortments for the house, garden and workshop Good prices, wide assortments and handicraft skills all come together in garden centres, building centres and furniture outlets. In addition many markets are aimed both at private and commercial customers and also handymen and master craftsmen. Lighting concepts need to comply with the wide range of goods on display and the requirements of customers. One of the main tasks of good light is therefore to support the clear, concise layouts of goods displays. Furniture, Garden and Building Centres Flexible lighting concepts Large functional buildings with highbay racking, displays and campaign areas demand a flexible lighting concept. New outlet designs can be illuminated with trunking systems that are compatible with spotlights and other lighting tools. Light as a navigator Orientation means sales success: the complete sales area is homogeneously illuminated in order to make customer searching easier, and gondola heads and campaign tables are illuminated more brightly to attract attention. Daylight control Only as much artificial light as needed: daylight control systems take into account the level of existing natural light and add only as much artificial light as is necessary for the lighting task - a good opportunity to save energy.
36 Furniture, Garden and Building Centres Furniture, Garden and Building Centres The lighting system must be designed so that with high ceiling heights an optimal lighting result is achieved. Trunking rails enable simple luminaire installation.
Sales Halls 37 Search, find and buy A very wide assortment of products, goods for various applications and the transition from shelf areas to open retail spaces invite customers to browse and buy. Practical and variable general lighting is imperative for such requirements. The Modario® trunking system enables the required lighting level of at least 300 lux, and Modario® with HDP® technology (High Definition Prismatics) can be implemented to avoid disturbing reflections on glossy surfaces. This convinces with a good glare control value of UGR 19. Individual lighting accents can be set with the Modario® Power Module, enabling the outstanding accentuation of forms, colours and materials. A major advantage of the Modario® family is its professional Furniture, Garden and Building Centres quality; with simple mounting to often high ceilings, maximum efficiency in continuous operation and low maintenance, the system ensures superior lighting over many years. Lighting requirements + homogeneous lighting of the complete retail area: high bay reflector luminaires and large-area high bay luminaires + trunking systems with narrow/wide or asymmetric light distribution for shelf lighting + display surfaces and campaign areas can be additionally accented with spotlight systems (higher illuminance and brilliance with point light luminaires) + dust-protected damp-proof diffuser luminaires are recommended for wood- sawing areas Lighting solution Lamps: T16 fluorescent lamps | light colour 830 or 840 HIE lamps | light colour 830/840 MH: 4.00 – 12.00 m MH: 8.00 – 15.00 m MH: 5.00 – 8.00 m LPH: 6,00 – 14,00 m Modario® Modario® Modario® NJ600 Power Module for trunking system with trunking system with reflector luminaire for mounting to Modario® aluminium reflector highly specular suspended mounting, trunking rail, extremely narrow aluminium reflector, extremely wide direct/indirect distribution | equipped medium distribution | distribution with ceiling distribution | equipped with T16 2x 35 – 80 W equipped with illumination | equipped with T16 4x 35 – 80 W T16 2x 35 – 80 W with HIE 150 – 250 W
38 Furniture, Garden and Building Centres Furniture, Garden and Building Centres High vertical illuminance levels ensure that all products on the front side of shelves are easily recognisable. This is important for example to safely remove and take down goods from above.
Highbays 39 A stimulating sales area and safe storage zones Highbay racking in sales spaces for furniture, garden and building centres serves simultaneously as stocking and sales areas. Highbay reflector luminaires, or alternatively narrow distribution trunking systems, homogeneously illuminate main aisles and guide customers to the specialist assortments. High vertical illuminance levels prevent shelf aisles from being perceived as narrow and cavern-like, and trunking in the aisle centres ensure stimulating presentations of goods. Furniture, Garden and Building Centres In addition, highbay and aisle areas as stocking zones and transport routes fulfill special safety standards, as fork-lift trucks and other transport aids move heavy goods that need to be safely deposited. Required lighting levels are at least 150 lux, and in order to achieve this level at ground- level, extremely narrow distribution luminaires are advantageous. Lighting with good colour rendering also supports safety aspects. Lighting requirements + guidance and orientation for customers + concise lighting system oriented to the shelf layouts + homogeneously illuminated aisles + high vertical illuminance for the shelves themselves Lighting solution Lamps: T16 fluorescent lamps | light colour 830 or 840 MH: 8.00 – 15.00 m MH: 4.00 – 12.00 m MH: 5.70 m Modario® Modario® Modario® trunking system with Power Module for trunking system with highly aluminium reflector, mounting to Modario® specular aluminium extremely narrow trunking rail, direct/ reflector, wide distribution, distribution | equipped indirect distribution | mounted to special with T16 1/2x 35 – 80 W equipped with suspension (see figure) | T16 4x 35 – 80 W equipped with T16 35 – 80 W or T16 1/2x 35 – 80 W
40 Furniture, Garden and Building Centres Furniture, Garden and Building Centres Light not only has a major influence on the growth of plants but also characterises their external appearance, and that of garden furniture and appliances as well, thus setting decisive purchasing impulses.
Plants 41 Strong purchase impulses in a sea of flowers Whether radiant sunlight or an overcast sky – in a garden centre uniform lighting levels are imperative. Large glass surfaces represent a special challenge for lighting, as it is highly important to achieve a combination of natural and artificial light that satisfies needs and at the same time supports sales activities. This is achieved via high quality, daylight-dependent control systems. In addition, spots installed above the plant displays effectively emphasise flowers. UGR 25 as glare control value should be complied with. Sufficient tightness (IP 64 protection rating) must be categorically ensured for continuous, trouble-free operation. Only in this way are luminaires and lamps prepared for the high Furniture, Garden and Building Centres technical demands resulting from temperature fluctuations, high humidity and the chemical effects of pest destruction agents. Lighting requirements + plant-friendly with daylight character + resistance to temperature changes, humidity and chemical influences (pesticides, fertilisers) + illuminance of 750 – 500 lux with UGR 25 according to plant types Lighting solution Lamps: T16 fluorescent lamps | light colour 830 or 840 HIE | light colour 830/840 MH: 4.00 – 12.00 m MH: 3.00 – 5.00 m MH: 8.00 – 15.00 m MH: 6.00 – 14.00 m Modario® Modario® Modario® NJ600 Power Module for trunking system with trunking system with reflector luminaire for mounting to Modario® HDP® reflector, aluminium reflector, suspended mounting, trunking rail, direct wide distribution | extremely narrow extremely wide direct/indirect equipped with distribution | equipped distribution | equipped distribution | equipped T16 35 – 80 W with T16 1/2x 35 – 80 W with HIE 150 – 250 W with T16 4x 35 – 80 W
42 Furniture, Garden and Building Centres Furniture, Garden and Building Centres Gondola heads in ideal cases have double the illuminance of general lighting. This attracts customers to lateral shelf aisles, and purchase decisions at gondola heads are accelerated.
Gondola Heads 43 Vital lighting accents for maximum attention It's often the right accenting that decides successful buying impulses with wide assortment ranges, and gondola heads at shelf ends are outstandingly suited for this. Lighting levels at these locations should correspondingly be significantly higher than in the general retail space. With around 1000 lux, the attention of customers is attracted to the selected goods. The same principle applies to campaign displays positioned in aisles. Highly precise spotlight systems with Furniture, Garden and Building Centres conventional lamp technology or LED technology are available for the illumination of gondola heads and display tables, and highly efficient and extremely slender Lumos® LED shelf luminaires can be installed directly in the shelf units. With their special light control these illuminate complete displays uniformly from the front to the rear panel, and because of outstanding lighting technology, without reflections or glare on glossy packaging. Lighting requirements + presentation of reduced goods and special offers with high illuminance level + accenting with factor 2 compared to general lighting + guidance function at the junctions to the shelf aisles Lighting solution Lamps: HIT-CE | light colour 830 or 840 LED | light colour 3500 K, 4000 K and 5000 K MH: 4.00 – 6.00 m MH: 4.00 – 6.00 m integrated in shelf Modario® Modario® Lumos® spot insert, symmetric spot insert, rotationally shelf luminaire for sub- medium distribution | symmetrical medium installation in shelf equipped with max. distribution | equipped bases, asymmetric HIT-CE 150 W with HIT-CE 70 W distribution | equipped with low-power LEDs, 13 – 18W
44 Furniture, Garden and Building Centres Furniture, Garden and Building Centres Good light in canopied outdoor areas gives customers a sense of trust, and the avoidance of dark zones underlines a feeling of safety. The length of stay for shopping increases.
Canopied Outdoor Areas 45 Variable concepts, dependable in continuous operation Rain, snow, frost and heat. Outdoor areas categorically need highly professional, reliable lighting solutions with long lamp lifespans and long maintenance cycles. For perfect presentation of goods, high uniformity with a general illuminance value of at least 300 lux should be complied with. The various outdoor lighting systems from Siteco enable a balanced ratio of light distribution, variable luminaire mounting heights and variable distances between light points. This makes it possible to illuminate both the small outdoor areas of garden centres and the central premises of large building material outlets according to individual requirements. The systems offer good colour rendering, support customer orientation Furniture, Garden and Building Centres in the vertical plane and the traffic flow of people in the horizontal plane, and at the same time comply with and surpass stringent standards for glare control. Lighting requirements + safety and orientation for customers + colour-true goods presentation + high demands for temperature resistance and humidity factors, thus IP 54 protection rating Lighting solution Lamps: T16 fluorescent lamps | light colour 830 or 840 LED | light colour 3500 K, 4000 K and 5000 K HIE | light colour 830 or 840 HIT-DE | light colour 830 or 840 MH: 2.50 – 6.00 m MH: 2.50 – 6.00 m MH: 2.00 – 8.00 m Modario® IP64 Monsun® LED SiCOMPACT A2 trunking system, damp-proof luminaire, MINI / MIDI wide distribution | direct wide distribution with wall connection, equipped with equipped with direct asymmetric T16 49 – 80 W LED 1/2x 24 W distribution | equipped with: A2 MIDI: HIT-DE 70 – 150 W A2 MIDI: HIE 250 W
46 Furniture, Garden and Building Centres Furniture, Garden and Building Centres With high rooms, several light planes illuminate the space. The High Definition Prismatics (HDP®) lighting technology developed by Siteco guarantees glare-free light for cashpoint areas for example.
Cashpoints 47 Buying impulses for customers, concentration for employees Whether bulky packages with barcodes, hand-written notes on paper for wood cuts or classic price labels on small flower pots: in all cases it's a matter of being able to read prices clearly and without mistakes. Cashpoint areas in building or construction material centres need to be big, and for optimal illumination, linear fluorescent lamp systems are especially suitable with direct or direct/indirect light distribution and a horizontal illuminance of approximately 500 lux. Glare-free light with UGR < 19 supports the continuously high concentration of cashpoint employees. Spontaneous purchase decisions are often made at cashpoints. This behaviour is optimally supported by adept light control onto Furniture, Garden and Building Centres displays in cashpoint zones. Solutions with glare-free light and a high colour rendering index are especially convincing for such applications. Lighting requirements + legislative stipulations (500 lux, UGR 19) + VDU workstations, glare control via CAT louvre or microprismatic system + high illuminance levels to stimulate purchasing impulses Lighting solution Lamps: T16 fluorescent lamps | light colour 830 or 840 MH: 3.00 – 5.00 m MH: 3.00 – 5.00 m MH: 4.00 – 6.00 m Siteco special HDP® for cashpoint areas Modario® Modario® Modario® HDP® technology is ideal for areas with glare trunking system with trunking system with Power Module for control and maximum lighting quality. An indirect CAT louvre, wide HDP® reflector, direct/ mounting to Modario® component achieves a pleasant sense of space and distribution | equipped indirect wide trunking rail, direct/ avoids a cavern effect. with T16 35 – 80 W distribution | equipped indirect distribution | with T16 35 – 80 W equipped with T16 4x 35 – 80 W
48 Furniture, Garden and Building Centres Trunking systems Application overview Modario® Modario® with Modario® with Modario® Power Module highbay reflector HDP®/CAT louvre wide distribution Sales hall 36/37 lamps: lamps: lamps: T16 T16 T16 light colour: light colour: light colour: 830/840 830/840 830/840 Highbay 38/39 Furniture, Garden and Building Centres lamps: lamps: lamps: T16 T16 T16 light colour: light colour: light colour: 830/840 830/840 830/840 Plants 40/41 lamps: lamps: lamps: T16 T16 T16 light colour: light colour: light colour: 830/840 830/840 830/840 Gondola head 42/43 Canopied 44/45 outdoor area Cashpoint 46/47 lamps: lamps: T16 T16 light colour: light colour: 830/840 830/840
Application Overview 49 Linear luminaires Floodlights Highbay luminaires Modario® Modario® with Monsun® damp- Lumos® SiCOMPACT A2 NJ600 IP64 spot insert proof luminaire shelf luminaire MIDI & MINI Reflector luminaire lamps: HIE light colour: 830/840 Furniture, Garden and Building Centres lamps: light source: HIT-CE LED light colour: light colour: 830/840 3000 – 3500 K lamps: light source: lamps: T16 LED HIT-DE or HIE light colour: light colour: light colour: 830/840 3500, 4000, 5000 K 830/840
50 Specialist Store Specialist Stores
Specialist Store 51 Relaxing shopping for apparel and technical goods A detailed search for the perfect outfit, trying out innovative trekking equipment or the well- considered selection of a new television: in hardly any other retail sector do customers stay so long as in specialist stores. Good lighting helps such stays to become pleasant experiences with balanced general lighting and dramatic presentations. Well-being Shopping in a pleasant environment and not from a catalogue or via internet is a feature of specialist stores, underlined with good light compositions and a balanced blend of general and specific lighting. Specialist Stores Glare limitation Computer screens, displays and goods with glossy surfaces are only shown at their best when customers are not disturbed by glare, and high quality lighting technology creates pleasant light with which products can be inspected in detail. Colour authenticity Clothing and shoes must appear true-to- life. Professional light ensures good colour rendition, and in addition the right specification of luminaires ensures that colours do not fade and products are not damaged.
52 Specialist Store Specialist Stores Completely homogeneous general lighting helps orientation, rendering for example signs above aisles easily recognisable.
Sales Space 53 Variability for changing forms of presentation Not only assortments and special offer goods change, but forms of presentation as well. Displays are redesigned and even complete shelving rows are repositioned. In such cases, lighting systems should be highly flexible, and lighting systems are suitable that are not oriented to specific shelf directions. The optimal presentation of goods displays however can only be achieved with shelf- oriented lighting, creating a pleasant spacial atmosphere even without the implementation of additional spots. Specialist Stores Lighting requirements + flexible lighting system (enabling design modifications) + homogeneous lighting layout without fixed reference points + high illuminance for safeguarding light requirements in all areas of the sales space Lighting solution Lamps: T16 fluorescent lamps | light colour 830 or 840 MH: 2.50 – 4.00 m MH: 5.00 – 8.00 m MH: 2.50 – 5.00 m MH: 2.50 – 5.00 m Modario® Modario® Modario® Hexal® -a with special shop trunking system with trunking system with trunking system with reflector for shelves, highly specular highly specular aluminium reflector, double vertical aluminium reflector, aluminium reflector, wide distribution | distribution | equipped medium distribution | wide distribution | equipped with with T16 35 – 80 W equipped with T16 1/2x equipped with T16 35 – 80 W 35 – 80 W T16 35 – 80 W or T16 1/2x 35 – 80 W
54 Specialist Store Specialist Stores Thanks to good glare elimination, customers are able to inspect products without disturbing glare and even try out technical functions.
Electronic Goods 55 Glossy products displayed without glare The technical performance of devices is one thing, but today design and brand image define the economic success of mobile phones, computers, screens and hi-fi systems. In order to emphasise the aesthetic features of technological products, perfectly matched lighting is needed. Excellent glare control is achieved via diffusers, anti-glare shields and CAT louvres, and direct and reflected glare on screens, displays and other specular surfaces is reduced. Further increases in lighting flexibility are possible with the use of dimmable systems. These enable further reduction of general illuminance and thus also individually controllable glare limitation. Lighting requirements + avoidance of direct and reflected glare on monitors, TV devices and displays + glare reduction with use of diffusers, Specialist Stores anti-glare shields and CAT louvres + dimmable lighting systems for reduction of general illuminance Lighting solution Lamps: T16 fluorescent lamps | light colour 830 or 840 MH: 3.00 – 5.00 m MH: 3.00 – 5.00 m MH: 3.00 – 5.00 m Modario® Modario® Hexal® -a trunking system with trunking system with trunking system with CAT louvre, wide crossblade louvres, wide cross-blade louvres, wide distribution | equipped distribution | equipped distribution | equipped with T16 35 – 80 W with T16 35 – 80 W with T16 35 – 80 W
56 Specialist Store Specialist Stores An optimally designed system of general and spot lighting enables the stimulating combination of light and shadow, and warm illumination in fitting areas means a pleasant atmosphere. The primary beam direction is frontal.
Campaign Areas 57 True colours for high credibility Distinctive colours, fashionable designs and convincing appearances of quality stipulate the acceptance of apparel products. For this reason, goods must be presented in a genuine, true-to-life way, because nothing is as disappointing as when a new shirt or new shoes appear completely different in natural light than in the retail store. Precisely matched illuminance levels prevent fading of colours, and at the same time such an honest lighting solution increases the credibility of a retail business because light with very good colour rendering attracts the eye to the usefulness of products. Tennis rackets, rucksacks and functional apparel along with their specific functions come are shown at their best. Lighting requirements Specialist Stores + accenting of discounted goods and special offers + double illuminance levels compared to ambient or general lighting Lighting solution Lamps: HIT-CE | light colour 830/840 or 930/940 MH: 2.50 – 5.00 m MH: 2.50 – 5.00 m MH: 2.50 – 5.00 m MH: 2.50 – 5.00 m Modario® Modario® Lunis® SL Lunis® SL spot insert, symmetric spot insert, rotationally directional spot, pan- wallwasher, pan-and- medium distribution | symmetric medium and-tiltable, asymmetric tiltable, asymmetric equipped with max. distribution | equipped narrow distribution, narrow distribution, HIT-CE 150 W with HIT-CE 35 – 70 W facetted | equipped with facetted | equipped with HIT-CE 35 – 70 W HIT-CE 35 – 70 W
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