LE RETARD DE MATURATION VISUELLE - CANADIAN ASSOCIATION

Page created by Jessica Sanchez
 
CONTINUE READING
LE RETARD DE MATURATION VISUELLE - CANADIAN ASSOCIATION
CJO RCO
CANADIAN JOURNAL OF OPTOMETRY REVUE CANADIENNE D’ OPTOMÉTRIE

                                         VOL 71 NO 6 DECEMBER/DéCEMBre 2009

Cost Implications of CAO membership

Le Retard de
maturation visuelle
un cas clinique

Delayed visual
Maturation
a clinical case

Canadian Optometry
schools attend
‘Academy 2009 Orlando’

EYE HEALTH MONTH WRAP-UP REPORT
LE RETARD DE MATURATION VISUELLE - CANADIAN ASSOCIATION
An innovative new choice in
           healthy contact lens wear
                                                                                                                    for White, Healthy
                                                                                                                                                   Eyes

                         The World’s 1st Single Use Silicone Hydrogel Contact Lens

                     The World’s 1st and Only 1-day silicone hydrogel contact lens
                 designed to help maintain the natural state of the eye by delivering on

                                                                    4 DIMENSIONS OF EYE HEALTH™

                                HEALTH YOU CAN SEE™                                                                                                                                   EVERYDAY HEALTH
                                Bright, white eyes                                                                                                                                         A fresh lens for eyes

                                UV PROTECTIVE HEALTH                                                                                                                            HEALTH YOU CAN FEEL™
                                UV protected eyes†                                                                                                                                            Comfortable eyes

ACUVUE® Brand Contact Lenses are indicated for vision correction. As with any contact lens, eye problems, including corneal ulcers, can develop. Some wearers may experience mild irritation, itching or discomfort. Lenses should not be
prescribed if patients have any eye infection, or experience eye discomfort, excessive tearing, vision changes, redness or other eye problems. Consult the package insert for complete information. Complete information is also available from
Johnson & Johnson Vision Care, Division of Johnson & Johnson, Inc., by calling 1-800-843-2020 or by visiting ecp.acuvue.ca.
† Helps protect against transmission of harmful UV radiation to the cornea and into the eye. WARNING: UV-absorbing contact lenses are NOT substitutes for protective UV-absorbing eyewear such as UV-absorbing goggles or sunglasses
because they do not completely cover the eye and surrounding area. You should continue to use UV-absorbing eyewear as directed. NOTE: Long-term exposure to UV radiation is one of the risk factors associated with cataracts. Exposure is
based on a number of factors such as environmental conditions (altitude, geography, cloud cover) and personal factors (extent and nature of outdoor activities). UV-blocking contact lenses help provide protection against harmful UV radiation.
However, clinical studies have not been done to demonstrate that wearing UV-blocking contact lenses reduces the risk of developing cataracts or other eye disorders. Consult your eye care professional for more information.

          ·                 ·
ACUVUE®,1 DAY ACUVUE®, 1 DAY ACUVUE® TruEye™, HYDRACLEAR®, 4 DIMENSIONS OF EYE HEALTH™, HEALTH YOU CAN SEE™ and HEALTH YOU CAN FEEL™ are trademarks of Johnson & Johnson, Inc. © Johnson & Johnson, Inc. 2009.
LE RETARD DE MATURATION VISUELLE - CANADIAN ASSOCIATION
CJO RCO
Canadian Journal of Optometry
Revue canadienne d’optométrie
Vol 71, No 6
December/ Décembre 2009
(Date of issue: December 2009)
(Date de parution: Décembre 2009)
ISSN 0045-5075
                                                                               CANADIAN JOURNAL OF OPTOMETRY REVUE CANADIENNE D’ OPTOMÉTRIE

The Canadian Journal of Optometry is the official publication of the
Canadian Association of Optometrists (CAO) /
La Revue canadienne d’optométrie est la publication officielle de
l’Association canadienne des optométristes (ACO) :
234 Argyle Avenue, Ottawa, ON, K2P 1B9. Phone 613 235-7924 /
888 263-4676, fax 613 235-2025, e-mail info@opto.ca,
website www.opto.ca. Publications Mail Registration No. 558206 /
Envoi de publication – Enregistrement no. 558206.                              President’s Podium / Mot du président
The Canadian Journal of Optometry / La Revue canadienne d’optométrie
(USPS#0009-364) is published six times per year at CDN$55, and CDN$65          The Cost Implications of CAO Membership / Les avantages versus les
for subsriptions outside of Canada. Address changes should be sent to
CAO, 234 Argyle Avenue, Ottawa, ON K2P 1B9.
                                                                               coûts de l'adhésion à l'ACO
                                                                               Dr. Kirsten North . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
                                       •

The CJO*RCO is the official publication of the CAO. However, opinions and
commentaries published in the CJO*RCO are not necessarily either the
official opinion or policy of CAO unless specifically identified as such.      Optometry School Research
Because legislation varies from province to province, CAO advises
optometrists to consult with their provincial licensing authority before       Meeting a new record at the 2009 AAO in Orlando
following any of the practice management advice offered in CJO*RCO.            Dr. Etty Bitton and L.Gina Sorbara. . . . . . . . . . . . . . . . . . . . . . . . . . . .9
The CJO*RCO welcomes new advertisers. In keeping with our goal of
advancing awareness, education and professionalism of members of the
CAO, any and all advertising may be submitted, prior to its publication,
for review by the National Publications Committee of the CAO.
CAO reserves the right to accept or reject any advertisement submitted         Saskatchewan in Pictures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
for placement in the CJO*RCO.

                                       •

La CJO*RCO est la publication officielle de l’ACO. Les avis et les
commentaires publiés dans le CJO*RCO ne répresentent toutefois pas
                                                                               Eye Health Month Wrap Up Report. . . . . . . . . . . . . . . . . . . . . . . . . . 17
nécessairement la position ou la politique officielle de l’ACO, à moins
qu’il en soit précisé ainsi. Étant donné que les lois sont différentes d’une
province à l’autre, l’ACO conseille aux optométristes de vérifier avec
l’organisme provincial compétent qui les habilite avant de se conformer
aux conseils du CJO*RCO sur la gestion de leurs activités.                     Recherche Clinique / Clinical Research
    La CJO*RCO est prête à accueillir de nouveaux annonceurs. Dans             Le retard de maturation visuelle; un cas clinique
l’esprit de l’objectif de la CJO*RCO visant à favoriser la sensibilisation,
la formation et le professionnalisme des membres de l’ACO, on pourra           Delayed Visual Maturation – A Clinical Case
soumettre tout matériel publicitaire avant publication pour examen par         Marie-Eve Corbeil, OD, MSc . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
le Comité national des publications de l’ACO. L’ACO se réserve le droit
d’accepter ou de refuser toute publicité dont on a demandé l’insertion
dans la CJO*RCO.
                                        •

Chair, National Publications Committee / Président,
Comité national des publications : Dr Paul Geneau

Academic Editors / Rédacteurs académiques :
University of Waterloo, Dr B. Ralph Chou
Université de Montréal, Dr Claude Giasson

Advertising Coordinator / Coordonnatrice des publicités ;
Managing Editor / Rédactrice administrative :
Leslie Laskarin

Editorial/Production Assistant / Adjoint de production et réviseur :
Tony Gibbs

Printing Consultant / Impression : Vurtur Communications                       Uniform requirements for manuscripts: login to the member site at.opto.ca
                                                                               or contact CAO.
Translation / Traduction:
Tessier Translations / Les Traductions Tessier
                                                                               Exigences uniformes pour les manuscrits: voir sur le site des membres à
Translation Editor / Réviseure des traductions :                               opto.ca ou contacter l’ACO.
Claudette Gagnon
LE RETARD DE MATURATION VISUELLE - CANADIAN ASSOCIATION
A vision testing system
                     for the next decade.
                    M & S SMART SYSTE M 20/20 WITH N E W P O L A R I Z E D T E S T S
                                                              TM

                               20” Premium Monitor                                                          M&S Smart System 20/20
                           Every Smart System 20/20                                                         with E-ETDRS is the only
                             is specifically calibrated                                                     commercial computerized
                            for vision testing. Shown                                                       vision testing system
                       here with M&S’s ETDRS Chart–                                                         approved* for clinical trials.
                             peer-reviewed, clinically
                                tested and validated.

                              New Test 1                                      New Test 2                                New Test 3

                  Polarized Binocular Balancing Test                Polarized Vectographic Test              Polarized Fixation Disparity Test
              Multi-line suppression test for binocularity.       Single-line suppression test for                Fixation disparity test
              Can be used for accomodative balancing.          binocularity and balanced refraction.             with central fusion lock.

MORE TECHNOLOGICAL ADVANCEMENTS
IN THE M&S SMART SYSTEM 20/20                                                                          ONLY AVAILABLE IN CANADA THROUGH:

                                                                                              TOPCON CANADA INC.
Always looking ahead, M&S introduces another new feature to
the Smart System 20/20. Included in this progressive system is the
utilization of polarization in computerized visual acuity testing. These
new polarized tests eliminate the need for costlier or additional
testing devices, and comes complete with polarized glasses, shield                                      Exclusive Canadian Distributor for:
overlay and three testing options.                                                             Topcon, Amtek, Welch Allyn, Paradigm (Dicon), Gulden,
                                                                                                  M&S Technologies, Tinsley (selected products)
The binocular balancing, vectographic suppression and fixation disparity
tests can be set to any desired acuity level and can generate random
optotypes. All of these new tests operate alongside the already                                                www.topcon.ca
comprehensive list of visual acuity, contrast sensitivity, stereopsis,
fixation and other tests incorporated into the Smart System 20/20.                                        e-mail: info@topcon.ca
Since technology is always improving, so does the Smart System.
For example, it’s the only computerized vision testing system approved                     Eastern Canada            Ontario                 Western Canada
for use in clinical trials*. So, you can rely on M&S’s long track record of
                                                                                           1-800-361-3515        1-800-387-6768              1-800-661-8349
developing state-of-the-art vision testing systems to ensure your exam
room operates with the most innovative and advanced instruments.
Join the growing number of eye care professionals who are already
experiencing the future with the M&S Smart System 20/20.                                                   CONNECTING VISIONS
* in U.S.A.
LE RETARD DE MATURATION VISUELLE - CANADIAN ASSOCIATION
PRESIDENT'S PODIUM                    MOT DU PRÉSIDENT

The Cost Implications of CAO Membership
Les avantages versus les coûts de l’adhésion à l’ACO
by / par Kirsten North, OD, President CAO/ présidentE de l'ACO

A    s more of the provincial associations move to
     voluntary membership, there is an increased
expectation for CAO and provincial associations to
                                                            Q – How is the CAO assessment set and
                                                            collected?
                                                              The CAO Council sets the CAO assessment a full
show the benefits of membership. CAO was asked              fiscal year in advance to allow the provinces to budget
to consider this from the perspective of costs, and         appropriately. The provinces collect and remit the
whether there is a ‘return on investment’ from mem-         assessment to CAO. The advertising levy is recom-
bership in CAO. The following is an overview using          mended by the National Public Education Committee
the most commonly asked questions about CAO                 and is approved at provincial Annual General Meetings.
membership fees.
                                                            Q – Can an optometrist opt out of CAO or join
                                                            CAO directly?
Q – What does it cost to be a CAO member?                     No. CAO was formed as a federation of the ten
  The annual CAO assessment has been $330 since             provincial associations in 1941. The CAO Charter
2004. In addition, members in each province consider        dictates that a member of the provincial association
the approval of an advertising levy which is currently      is automatically a member of CAO and an annual
$800 per member. The advertising levy goes directly to      assessment is collected. An optometrist may not
pay for television advertising.                             choose to opt out of membership in the provincial
                                                            association and join CAO directly.
Q – Is this the fee/levy in all cases?
                                                            Q – How is CAO membership monitored?
  No. In 1996, all provincial associations and CAO
agreed on a funding formula that provides a rebate to         The provincial association advises CAO when there
the Quebec Association of Optometrists for its role in      are changes in membership. Members who are no
providing French language services. The rebate results      longer members of a provincial association are
in a net CAO assessment paid by CAO members in              removed from the CAO database.
Quebec of $180 plus a $200 advertising levy.                Q – Are CAO programs and services available to
  CAO members also pay less if provincial associa-          members only?
tions offer reduced fees for certain membership               Yes. CAO has a strict policy that CAO programs
categories. In these cases, the same percentage             and services are available to CAO members only. The
reduction is applied to the CAO assessment/levy. In         policy applies to all programs.
addition, provincial associations which allow members       Q – Does CAO rely on member fees for its
to pay fees by credit card may withhold from CAO the        operations?
merchant fee applied to these payments.                       Member fees are very important for CAO opera-
                                                            tions. In recent years, CAO has increased its sources

                   C   a n a d i a n   J o u r n a l     o f  O p t o m e t r y          Vol 71 No 6
                   R   e v u e   c a n a d i e n n e     d ’ o p t o m é t r i e         December / décembre 2009     3
LE RETARD DE MATURATION VISUELLE - CANADIAN ASSOCIATION
of non-dues income which allows for more member                  n   Professional liability insurance – In 2009, the renewal
    services without higher fees.                                        rates were almost 25% lower than 2008. CAO mem-
    Q – How does CAO membership compare to                               bers advise that independent purchase of a similar
    other national associations?                                         policy can be as high as $1,200 per year. These
      In a 2008 survey, the average membership fee of                    savings alone can offset membership fee costs.
    large national, professional associations was $1,000.            n   Merchant credit card rates – this program can save
    Q – Has the CAO membership been asked about                          CAO members 2-5% on merchant rates charged by
    its level of satisfaction with CAO fees?                             credit card processing companies.
      Yes. In 2007, a CAO membership satisfaction survey             n   Publications – CAO members receive complimentary
    indicated that the highest percentage of members was                 publications from CAO.
    ‘satisfied’ with the reasonableness of CAO fees. A               n   Staff education – the Optometric Assistant Course is
    similar result was found in 2003. The level of satis-                excellent value when compared to alternate courses
    faction was even higher for the $800 advertising levy.               for opticians and private sector training.
    The 2007 CAO membership satisfaction survey found
    that there was an overall 75% satisfaction rating with           n   Print and web materials – the cost of brochures and
    CAO. In 2009, CAO conducted a membership survey                      fact sheets has been found to be 20% less from
    to determine the level of satisfaction with CAO                      CAO than from other sources and is branded to
    communications. Again, the overall level of                          CAO membership.
    satisfaction was high.                                           n   CAO Congress – the cost to attend the CAO
    Q – Are there examples of where CAO                                  Biennial Congress is largely subsidized by
    programs and services provide members with                           industry sponsorship and the OPTOFAIR.
    a ‘return on their investment’?                                      Member registration fees have been the same
                                                                         for the past 8 years.
    Specific programs offer financial benefits including:
                                                                     n   Discount programs – CAO members are eligible
    n   National advertising program – For every dollar paid,
                                                                         for discount programs such as car rentals, frames
        the value of the national buy is generally in the $1.60
                                                                         and insurance. The discounts range from 10-20%.
        range. This is possible because of the economies of
        scale and negotiating a television buy at a national level     CAO members provide feedback to the CAO
        and because of ‘spill’ when television viewers see the       national office when a program or service has resulted
        ad in other regions.                                         in a cost savings. We have not attempted to
                                                                     calculate the definitive value of national services. Ask
    n   Marketing costs – CAO members recognize the need
                                                                     yourself if you support the need for optometry to
        to promote the profession. At a practice level, this
                                                                     have a strong national presence. The direct and
        includes yellow page listings, advertising, signage,
                                                                     indirect benefits are immeasurable. It would appear
        and more. The $800 advertising levy represents a
                                                                     there is a strong case to be made that the current
        portion of this cost and is effective in increasing the
                                                                     average per member annual fee is great value.
        number of patients using Optometrists.

                      Vol 71 No 6              C   a n a d i a n   J o u r n a l     o f  O p t o m e t r y
                                                                                          o
4        December / décembre 2009              R
                                               r   e v u e   C a n a d i e n n e
                                                             c                       d ’ o p t o m é t r i e
LE RETARD DE MATURATION VISUELLE - CANADIAN ASSOCIATION
PRODUCED AND DISTRIBUTED BY LUXOTTICA GROUP - MOD. AK 8087 COL. C222
LE RETARD DE MATURATION VISUELLE - CANADIAN ASSOCIATION
L    ’adhésion à un nombre croissant d’associations
         provinciales devenant volontaire, on s’attend
    de plus en plus à ce que l’ACO et les associations
                                                               Q – De quelle façon la cotisation est-elle fixée
                                                               et perçue?
                                                                 Le Conseil de l’ACO fixe la cotisation de l’ACO un
    provinciales montrent quels avantages il y a à être
                                                               exercice financier complet à l’avance afin de permettre
    membre. L’ACO a été priée d’envisager la question
                                                               aux provinces d’établir leur budget en conséquence.
    sous l’angle des coûts de l’adhésion à l’ACO et du
                                                               Les provinces perçoivent la cotisation et la remettent
    « rendement éventuel de l’investissement ». Voici
                                                               à l’ACO. La contribution pour la publicité est recom-
    une vue d’ensemble utilisant les questions les plus
                                                               mandée par le Comité national d’éducation publique
    fréquemment posées à propos des droits que doivent
                                                               et est approuvée aux assemblées générales annuelles
    acquitter les membres de l’ACO.
                                                               provinciales.

    Q – Combien en coûte-t-il pour être membre                 Q – Un optométriste peut-il refuser d’adhérer à
    de l’ACO?                                                  l’ACO ou en devenir membre directement?
      La cotisation annuelle de l’ACO est de 330 $               Non. L’ACO, qui a été formée en 1941, est une
    depuis 2004. Chacune des provinces demande                 fédération des dix associations provinciales. Selon
                                                               la charte de l’ACO, une personne membre d’une
    aux membres d’approuver une contribution sup-
                                                               association provinciale est automatiquement membre
    plémentaire aux frais engagés pour la publicité fixée
                                                               de l’ACO et une cotisation annuelle est perçue. Un
    à l’heure actuelle à 800 $ par membre. Cette contri-
                                                               optométriste ne peut choisir de ne pas faire partie
    bution est affectée directement au paiement de la
                                                               de l’association provinciale et de joindre directement
    publicité télévisée.
                                                               l’ACO.
    Q – La cotisation et la contribution sont-elles
                                                               Q – Comment surveille-t-on l’appartenance à
    les mêmes dans tous les cas?                               l’ACO?
      Non. En 1992, toutes les associations provin-              L’association provinciale avise l’ACO des change-
    ciales et l’ACO ont convenu d’une formule de               ments. Les personnes qui ne sont plus membres d’une
    financement qui offre une remise à l’Association           association provinciale sont rayées de la base de don-
    des optométristes du Québec pour son rôle dans la          nées de l’ACO.
    prestation de services en français. Il s’ensuit que les
                                                               Q – Les programmes et les services de l’ACO
    membres de l’ACO au Québec versent une cotisation
                                                               sont-ils réservés aux membres?
    nette de 180 $ et que leur contribution à la publicité
    est de 200 $.                                                Oui. L’ACO applique une politique rigoureuse, selon
      Les membres de l’ACO paient moins cher égale-            laquelle ses programmes et services ne sont offerts
    ment si les associations provinciales font bénéficier à    qu’à ses membres. Cette politique s’applique à tous les
    certaines catégories de membres des réductions. Dans       programmes y compris le Congrès biennal de l’ACO.
    ce cas, le même pourcentage de réduction est appliqué      Q – L’ACO a-t-elle besoin des cotisations des
    à la cotisation et à la contribution de l’ACO. Les asso-   membres pour ses activités?
    ciations provinciales qui permettent aux membres de          Les cotisations des membres sont très importantes
    payer les droits par carte de crédit peuvent déduire la    pour les activités de l’ACO. Au cours des dernières
    commission versée par les commerçants qui s’applique       années, les sources de revenus hors cotisations de
    aux paiements de l’ACO.

                     Vol 71 No 6          C   a n a d i a n   J o u r n a l   o f  O p t o m e t r y
                                                                                   o
6       December / décembre 2009          R
                                          r   e v u e   C a n a d i e n n e
                                                        c                     d ’ o p t o m é t r i e
LE RETARD DE MATURATION VISUELLE - CANADIAN ASSOCIATION
l’ACO ont augmenté, ce qui lui permet d’offrir plus de              eux-mêmes d’une police similaire peut coûter de
services à ses membres sans accroître les cotisations.              800 $ à 900 $ de plus par année.
Q – A-t-on demandé aux membres de l’ACO                         n   Les commissions versées par les commerçants pour les
s’ils étaient satisfaits des cotisations de l’ACO?                  cartes de crédit – Ce programme peut faire épargner
   Oui. En 2007, une enquête sur la satisfaction des                de 2 % à 5 % sur les commissions facturées aux
membres de l’ACO a révélé que le plus fort pourcentage de           membres de l’ACO par les entreprises de traite-
membres considérait les cotisations de l’ACO comme                  ment de cartes de crédit.
raisonnables. Un résultat similaire avait été obtenu en         n   Les publications – Les membres de l’ACO reçoi-
2003. Le degré de satisfaction était encore plus élevé              vent gratuitement les publications de l’ACO.
pour la contribution de 800 $ à la publicité. L’enquête
sur la satisfaction des membres de l’ACO menée en               n   La formation du personnel – Le cours pour les
2007 a conclu que le taux de satisfaction global à                  assistants optométriques représente une
l’égard de l’ACO était de 75 %.                                     excellente valeur par comparaison aux autres
                                                                    cours pour les opticiens et à la formation du
Q – Y a-t-il des exemples du « rendement de
                                                                    secteur privé.
l’investissement » que les programmes et les
services de l’ACO offrent aux membres?                          n   Les documents imprimés et en ligne – Le coût des bro-
                                                                    chures et des fiches de renseignements de l’ACO
  Voici des programmes qui offrent des avantages
                                                                    est inférieur de 20 % à celui du matériel d’autres
financiers :
                                                                    sources; ces documents sont de plus adaptés aux
n   Le programme national de publicité – Pour chaque                membres de l’ACO.
    dollar versé, la valeur de l’achat national se situe
                                                                n   Le Congrès de l’ACO – Le coût de la participation
    en règle générale aux alentours de 1,60 $. Les
                                                                    au Congrès biennal de l’ACO est en grande partie
    économies d’échelle et la négociation de publicité
                                                                    subventionné par l’industrie et par l'Optofoire.
    télévisée à l’échelle nationale rendent cela possible.
                                                                    Les frais d’inscription des membres sont les
    Ce degré d’efficacité a été confirmé par un
                                                                    mêmes depuis huit ans.
    consultant indépendant.
                                                                n   Les programmes de remise – Les membres de l’ACO
n   Les coûts de marketing – Les membres de l’ACO
                                                                    ont accès à des programmes de remise, par
    savent qu’il faut promouvoir la profession. Ce
                                                                    exemple pour la location d’autos, les montures
    qui, à l’échelle du cabinet, inclut les inscriptions
                                                                    et l’assurance. Les rabais sont de l’ordre de 10 %
    dans les pages jaunes, la publicité, les affiches et
                                                                    à 20 %.
    ainsi de suite. La contribution de 800 $ représente
    une petite portion de ce coût. C’est une manière              Posez-vous la question : Pensez-vous qu’il est im-
    rentable compte tenu du coût pour accroître le              portant et nécessaire que l’optométrie ait une forte
    nombre de patients qui s’adressent à des                    présence nationale? Les avantages directs et indirects
    optométristes.                                              sont incommensurables. Je dirais qu’il y a bien des
                                                                raisons de soutenir que la cotisation annuelle moyenne
n   L’assurance responsabilité professionnelle – Des            actuelle par membre vous en donne beaucoup pour
    membres de l’ACO mentionnent que l’achat par                votre argent.

                     C   a n a d i a n   J o u r n a l       o f  O p t o m e t r y           Vol 71 No 6
                     R   e v u e   c a n a d i e n n e       d ’ o p t o m é t r i e          December / décembre 2009      7
LE RETARD DE MATURATION VISUELLE - CANADIAN ASSOCIATION
010000110101011011011101010
                                                                                                                                                                                      10101101100011011100101101100011011100
                                                                                                                                                                                                    010100011011100100010110

                                                                                                                                                         New cliNical DaTa
                                                                                                                                                                                              101011100011101011101100010010
                                                                                                                                                                                                            10110100010101001
                                                                                                                                                                                                       110110010001101000001
                                                                                                                                                                                                   1010101000010101011101011
                                                                                                                                                                                 0100001101010110110111010101011011011101010
                                                                                                                                                                                           101011011000110111001100011011100
                                                                                                                                                                                                    010100011011100100010110
                                                                                                                                                                                              101011100011101011101100010010
                                                                                                                                                                                                  10110100010101001010101001
                                                                                                                                                                                 110110010001101000001110110010001101000001
                                                                                                                                                                        1010101000010101011101011010000110101011011011101010
                                                                                                                                                                                      10101101100011011100101101100011011100
                                                                                                                                                                                                    010100011011100100010110
                                                                                                                                                                                              101011100011101011101100010010
                                                                                                                                                                                                            10110100010101001
                                                                                                                                                                                                       110110010001101000001
                                                                                                                                                                                                   1010101000010101011101011
                                                                                                                                                                                 0100001101010110110111010101011011011101010
                                                                                                                                                                                           101011011000110111001100011011100
                                                                                                                                                                                                    010100011011100100010110
                                                                                                                                                                                              101011100011101011101100010010
                                                                                                                                                                                                  10110100010101001010101001
                                                                                                                                                                                 110110010001101000001110110010001101000001
                                                                                                                                                                                                   1010101000010101011101011
                                                                                                                                                                                                 010000110101011011011101010
                                                                                                                                                                                      10101101100011011100101101100011011100
                                                                                                                                                                                                    010100011011100100010110
                                                                                                                                                                                              101011100011101011101100010010
                                                                                                                                                                                                            10110100010101001
                                                                                                                                                                                                       110110010001101000001
                                                                                                                                                                                                   1010101000010101011101011
                                                                                                                                                                                 0100001101010110110111010101011011011101010
                                                                                                                                                                                           101011011000110111001100011011100
                                                                                                                                                                                                    010100011011100100010110
                                                                                                                                                                                              101011100011101011101100010010
                                                                                                                                                                                                  10110100010101001010101001
                                                                                                                                                                                 110110010001101000001110110010001101000001
                                                                                                                                                                                                   1010101000010101011101011

                                                                                                                                                          triple action moisture
                                                                                                                                                          Lubricates
                                                                                                                                                          Moisturizes
                                                                                                                                                          Refreshes

                                                                                    For superior comfort,*                                                                                                             1

                                                                                                       give their eyes a true innovation.
     Clinically proven superior to 1·DAY ACUVUE
   TruEye in a study of 177 Focus DAILIES patients1

                                                                                DAILIES                       1·DAY
                                                                              AquaComfort                    ACUVUE
                                                                                  Plus                        TruEye

     Superior comfort1*                                                                 3
     longer comfortable wearing time1**                                                 3
     Superior vision quality1†                                                          3                                             Focus® DailieS® patients rate the comfort of
     Superior vision consistency 1††                                                    3                                             DailieS® aquacomfort Plus™ contact lenses
                   Superior lens surface measurements                                                                                 superior to 1·DAY acUVUe Trueye lenses.1*
     lower wetting angle2                                                               3                                             With our unique Triple action Moisture, only
     lower coefficient of friction3                                                     3                                             DailieS® aquacomfort Plus™ lenses deliver
                                                                                                                                      blink-activated refreshment for sustained comfort.
* As compared to 1-DAY ACUVUE®TruEye™ contact lenses. Based on ratings of comfort at insertion, during the day and at the
    end of the day.
** On average.                                                                                                                                       E Y E S    D E S E R V E
† Based on subjective ratings of quality of vision during the night, day, and overall.
† † Based on subjective ratings of consistenc of vision throughout the day and from lens to lens.
References: 1. In a randomized, sponsor masked clinical study among wearers of Focus® Dailies® contact lenses, at 10 sites with
177 patients; significance demonstrated at the 0.05 level. CIBA VISION data on file, 2009. 2. Based on contact angle measurement
in vitro on unworn lenses and ex vivo on worn lenses; significance demonstrated at the 0.05 level. CIBA VISION data on file. 2008.
3. Ex vivo analysis of worn lenses; significance demonstrated at the 0.05 level. CIBA VISION data on file, 2008.                     To learn
                                                                                                                                            VOmore,
                                                                                                                                                S Y EconTacT
                                                                                                                                                      U X M É Ryour
                                                                                                                                                                 ITEN cIBa
                                                                                                                                                                       T LVISIon
                                                                                                                                                                            ES      SaleS
Focus, DAILIES, AquaComfort Plus, CIBA VISION and the CIBA VISION logo are trademarks of Novartis AG.
ACUVUE and TruEye are trademarks of Johnson & Johnson Vision Care, Inc.                                                              repreSenTaTIVe aT 1-800-268-3968 or VISIT daIlIeS.com
© 2009 CIBA VISION Corporation, a Novartis AG company                          2009-10-1116
Optometry School REsearch

Meeting a new record at the 2009 AAO in Orlando

by Etty Bitton, OD, MSc, FAAO and L. Gina Sorbara, OD, MSc, FAAO, Dip C&CL

                                                                                                                                       photo courtesy of Dr. Etty Bitton
Montreal optometrist and long time attendees of the AAO, Dr. Fadi Maroun and Dr. Brian Goldberg are surrounded by new graduates from
Montreal attending their first AAO meeting.

École d’optométrie, Université de Montréal                           our libraries. Becoming Fellow of the AAO is a big
                                                                     accomplishment, and one that 164 graduates completed

T    his year’s annual meeting of the American
     Academy of Optometry (AAO) held in Orlando,
Florida attracted over 4,500 attendees… achieving a
                                                                     this year, representing well over a dozen countries. Six
                                                                     Canadians were amongst the new fellows, including
                                                                     Dr. Peter Karwatsky and Dr. Valerie Lefebvre from
new record attendance! Like all the AAO meetings,                    Quebec. Congratulations to all the new fellows!
numerous lectures, workshops, symposia, scientific                     The École d’optométrie, Université de Montréal also
presentations allowed for attendees to be updated                    had a very successful participation at this year’s con-
on the latest clinical and scientific information in the             ference, with big honors going to Dr. Maurice Ptito,
eyecare field. The exhibit hall revealed the latest tech-            professor and Research Chair at the school. Invited
nological advancements and the latest books to update                speaker for the Monroe J. Hirsch Research Symposium,

                      C   a n a d i a n   J o u r n a l          o f  O p t o m e t r y                 Vol 71 No 6
                      R   e v u e   c a n a d i e n n e          d ’ o p t o m é t r i e                December / décembre 2009                    9
Dr. Maurice Ptito delivering the Monroe J. Hirsch Research          Dr. Mark Eger, president of the AAO honors Dr. Jacob Sivak with the
     Symposium lecture entitled “Brain plasticity: Lessons from the      prestigious Charles Prentice Medal.
     visual system”.

     Dr Ptito updated the attendees on part of his                       November 17-20, 2010! For more information, check
     research dealing with brain plasticity entitled                     out the AAO’s website at www.aaopt.org or on its new
     “Brain plasticity: Lessons from the visual system”.                 Facebook page. See you there!
     Dr. Langis Michaud participated in a grand rounds
     lecture on cornea and contact lenses during the con-
     tinuing education portion of the meeting entitled “A                School of Optometry at the University of Waterloo
     Unique Case of Corneal Warpage Secondary to Con-
     tinuous Wear of a Silicone Hydrogel Lens”. Several
     other faculty, clinical faculty, optometry and post-grad-
     uate students presented during the scientific paper and
                                                                         T      he School of Optometry at the University of
                                                                                Waterloo was very proud to see Dr. Jake Sivak
                                                                         honoured by the AAO this year with the receipt of
     poster sessions. (Table 1)                                          the prestigious Charles F. Prentice Medal. The title of
       Participation was also a new record at this year’s                the lecture given by the awardee was, “Serendipity in
     meeting, with over fifty attendees from Quebec! Many                Scientific Research: Examples from Basic and Applied
     were first time attendees and they found the experi-                Ocular Lens Research.” This fascinating talk brought
     ence truly rewarding and extremely valuable, not                    the audience through the many years of research
     only for clinical excellence amongst the speakers but               guided by Dr. Sivak and performed by himself in
     also for the valuable networking possibilities that the             many areas around the world and by his impressive
     meeting offers. Nicolas Tea (optometry student) and                 list of graduate students. (See photo)
     Walter Wittich (PhD student), both presenters, were                    Dr. Kristine Dalton was the recipient of the Shel-
     honored with a Student Travel Fellowship to attend                  don Wechler Contact Lens Residency Award after
     the meeting. Dr. Nathalie Trottier (contact lens                    completing her residency at UW under the supervision
     resident) was also awarded a Residency Travel Grant to              of Dr. L. Sorbara, in the area of fitting keratoconus
     attend the meeting. Dr. Jean-Marie Hanssens (PhD                    patients with large diameter contact lenses.
     student) received the Carl Zeiss Vision Student Travel                 Finally, the Vistakon Ezell Fellowship Award was
     Fellowship to attend the next two AAO meetings.                     presented to Vidhyapriya (Priya) Sreenivasan, for her
       Next year’s meeting promises to be just as education-             PhD graduate work in ocular-motor parameters
     al and full of clinically relevant information. It is to be         in myopic children, under the supervision of
     held in San Francisco at the Moscone Center West on                 Drs. Bobier and Irving.

                       Vol 71 No 6                  C   a n a d i a n   J o u r n a l      o f  O p t o m e t r y
10        December / décembre 2009                  R   e v u e   c a n a d i e n n e      d ’ o p t o m é t r i e
Dr. Thomas Freddo gave two well received con-                       on, “Solution induced corneal staining – clinically
tinuing education lectures, “The Clinical Significance                relevant or not?”, with other well known speakers.
of Conjunctival Lumps, Bumps and Spots” and                             Many of our faculty representing our School of
“A Systemic Disease Approach to the Red Eye:                          Optometry and Centre for Contact Lens Research,
Arthropathy vs Arthritis”. Dr. Lyndon Jones                           undergraduate and graduate students participated in
participated in a round table presentation/discussion                 paper and poster presentations that are listed in Table 2.

      Table 1: École d’optométrie, Université de Montréal participation in the
      2009 Annual AAO Meeting, Orlando, Florida
       Faculty      Author                                           Title of presentation
                    Michaud L, Beaulieu M, Gravel K                  Clinical performance of senofilcon A lenses compared with
                                                                     Omafilcon A to reduce induced ocular dryness (poster)
                    Michaud L, Fortin M, Tessier E                   Visual impact of “Freshlook ColorBlends” corneal lenses (poster)
                    Michaud L, Magnan ME, Lavoie C                   Comparative results of monovision vs multifocal fitting on a
                                                                     presbyopic population using Purevision and Purevision multifocal
                                                                     lenses (poster)
                    Michaud L                                        Cornea and Contact Lens Grand Rounds
                                                                     A Unique Case of Corneal Warpage Secondary to Continuous Wear
                                                                     of a Silicone Hydrogel Lens (lecture)
                    Karwatsky P                                      Chalazion-Induced Hyperopia (poster)
                    Lovasik JV, Kergoat H, Gauthier C, Dion I        Regulation of choroidal blood flow fails during cold stimulation
                                                                     (poster)
                    Kergoat H, Lovasik JV, Boutin T, Kergoat MJ,     Retinal and macular vessels in the healthy aging eye (paper)
                    Racine N, Parent M
                    Marinier JA, Fraser A                            Exudative ARMD patients successfully treated with anti_VGEF
                                                                     médications : A new clinical challenge for low vision optometrists
                                                                     (poster)
                    Ptito M                                          Brain plasticity: Lessons from the visual system (Monroe J. Hirsch
                                                                     Research Symposium, invited speaker)

       Students
       Optometry students
                    Gemme C, St-Jean A, Bitton E, Jones D            Institutional and gender differences in student indebtedness
                                                                     attending Canadian optometry schools (poster)
                    Tea N, Argaw A, Duff G, Ptito M, Bouchard J-F The endocannabinoid system modulates the development of the
                                                                  optic nerve (paper)
       Graduate Students
                    Hanssens JM, Moulin M, Allard R, Faubert J       Does aging influence postural reactivity generated by stimulated
                                                                     ophthalmic lenses distortions? (poster)
                    Wittich W, Dubuc S, Watanabe DH,                 Item difficulty of the Montreal cognitive assessment in patients
                    Overbury O                                       with visual impairment (paper)

                   C   a n a d i a n   J o u r n a l               o f  O p t o m e t r y                 Vol 71 No 6
                   R   e v u e   c a n a d i e n n e               d ’ o p t o m é t r i e                December / décembre 2009        11
Table 2: School of Optometry at the University of Waterloo participation in the
     2009 Annual AAO Meeting, Orlando, Florida

     AAO 2009 Orlando                                                  Authors                                            Type

     Charles F. Prentice Medal Lecture Awardee: Serendipity in         Sivak J                                            Award
     Scientic Research: Examples from Basic and Applied Ocular                                                            Lecture
     Lens Research

     Sheldon Wechler Contact Lens Residency Award                      Dalton, Kristine                                   Award
     Vistakon Ezell Fellow                                             Sreenivasan, Vidhyapriya (Priya)                   Award
     Clinical Significance of Conjunctival Lumps, Bumps and Spots      Freddo T                                           CE
     A Systemic Disease Approach to the Red Eye: Arthropathy           Freddo T                                           CE
     vs. Arthritis
     Solution induced corneal staining - clinically relevant or not?   Jones L, Young G, Morgan P, Papas E, Nichols J     CE
     Patient and practitioner compliance with silicone hydrogel        Dumbleton K, Richter D, Woods C, Jones L,          Paper
     and daily disposable lens replacement in USA and Canada           Fonn D
     The role of compliance with replacement frequency of              Dumbleton K, Woods C, Jones L, Fonn D              Paper
     silicone hydrogel lenses on subjective comfort and vision
     Distribution of overnight central corneal swelling with high      Moezzi A, Fonn D, Varikooty J, Richter D           Paper
     powered silicone hydrogel lenses
     Visual field loss, attention and mobility                         Leat SJ, Mittelstaedt A, Machan CM, Hrynchak PK,   Paper
                                                                       Irving EL
     Prescribing for hyperopia and the presence of symptoms in         Leat SJ, Mittelstaedt A, Machan CM, Hrynchak PK,   Paper
     children in a University-based optometry clinic                   Irving EL
     The Impact Of Rub & No-Rub Care Products On Protein               Luensmann D, Miriam H, Liu L, Sheardown S,         Paper
     Removal And Localization                                          Jones LW
     Patient and practitioner compliance with silicone hydrogel        Dumbleton K, Richter D, Woods C, Jones L,          Paper
     and daily disposable lens replacement in USA and Canada           Fonn D
     The role of compliance with replacement frequency of              Dumbleton K, Woods C, Jones L, Fonn D              Paper
     silicone hydrogel lenses on subjective comfort and vision
     Bacterial adhesion to lactoferrin-coated conventional and         Subbaraman LN, Jones L, Borazjani R, Zhao Z,       Paper
     silicone hydrogel contact lens materials                          Zhu H, Willcox MDP
     Utility of a contact lens case pulsator to aid lysozyme removal   Jones L, Joyce E, Heynen M                         Paper
     from etafilcon A hydrogel lenses soaked in a no rub MPS
     regimen

     Smoking cessation referrals by optometrists: A pilot study        Spafford MM, Kennedy RD, Schultz A, Iley M         Paper
     assessing practices and opportunities
     The Transient Nature of Solution-Induced Corneal Staining         Peterson R, Gorbet M, Woods C, Fonn D              Paper
     Rose Bengal Stainig Differentiates Sjogren’s Syndrome from        Caffery B, Simpson T, Wang XS, Bookman A,          Paper
     Keratoconjunctivitis Sicca                                        Slomovic A, McComb J

                      Vol 71 No 6                   C   a n a d i a n   J o u r n a l           o f  O p t o m e t r y
12       December / décembre 2009                   R   e v u e   c a n a d i e n n e           d ’ o p t o m é t r i e
AAO 2009 Orlando                                                   Authors                                             Type

Repeatability of pachymetry measures by the RTVue-100             Keech A, Simpson TL, Flanagan J, Jones L             Poster
spectral domain optical coherence tomographer

What went wrong? The limit of tolerance to spectacle              Hrynchak P, Irving EL                                Poster
prescription error

Institutional and Gender Differences in Student Indebtedness      Gemme C, St-Jean A, Bitton E, Jones DA               Poster
Attending Canadian Optometry Schools

The optimum color vision test battery in predicting VDT color     Ramaswamy S, Hovis JK                                Poster
identification

Monochromatic aberrations & progressive addition lens             Peer J, Chou R, Hutchings N                          Poster
satisfaction in healthy presbyopes

In vitro wettability of surface modified and non-surface          Subbaraman LN, Jones L                               Poster
modified silicone hydrogel contact lens materials

Optimising fluorescein observations of solution induced           Peterson R, Schneider S, Woods C, Jones L, Fonn D    Poster
corneal staining

Impact of protein, lipid and lens polymer on neutralization       Ngo W, Heynen M, Joyce E, Jones L                    Poster
times of hydrogen peroxide care regimens

Tear film deposition on silicone hydrogel contact lenses          Jones L, Heynen M, Joyce E, Lorentz H,               Poster
disinfected with hydrogen peroxide and rub or enhanced no-        Dumbleton K, Varikooty J, Woods C
rub care regimens

Grading Bulbar Redness using Cross-calibrated Clinical            Schulze M, Hutchings N, Simpson T                    Poster
Grading Scales

Comparative assessment of visual experience with freeform         Chou BR, Hutchings N, Peer J, Buttle A, Despres M,   Poster
traditional progressive addition lenses                           D’Silva S, Smith M

Metrics of the average cornea: anterior segment imaging           Maram J, Sorbara L, Simpson T, Fonn D                Poster
using the Visante optical coherence tomographer

Anterior Segment Optical Coherence Tomography: Non-            Maram J, Sorbara L, Simpson T, Bizheva K                Poster
contact high and ultra high resolution imaging of contact lens
edge profiles

Hyper-reflective cells observed by confocal microscopy with       Schneider S, Woods C, Fonn D                         Poster
staining caused by different lens-solution combinations

Discrimination thresholds of the central cornea in lens and       Basuthkar Sundar Rao S, Simpson T                    Poster
non lens wearers

              C   a n a d i a n   J o u r n a l               o f  O p t o m e t r y               Vol 71 No 6
              R   e v u e   c a n a d i e n n e               d ’ o p t o m é t r i e              December / décembre 2009     13
SASKATCHEWAN
     I N thP I C T U R E S
     100 Anniversary

 T      he Saskatchewan Association of Optometrists hosted their 100th An-
        niversary celebration at the Delta Regina Hotel on November 6th & 7th
 where they welcomed over 200 attendees. Current members, past mem-
 bers, CAO council members and many special guests and friends
 attended the Friday afternoon Annual Exhibitors Show followed by an
 evening walk down memory lane.
    The weekend wrapped up with the President's Grand Banquet and
 an enjoyable time was had by all guests. Dr. Len Koltun was recognized
 with the prestigious President's Award and also recognized was Dr. James
 Krueger as the Optometrist of the Year recipient. A new President was des-
 ignated as Dr. Mike York replaces Dr. Lee Kolbenson in the Presidential Chair
 and eight of the twelve new SAO members were recognized.
    Thank you to everyone for celebrating this commemorative milestone
 with the Saskatchewan Association of Optometrists.
                                                                                                        Dr. Hugh MacKenzie (and Lois), Dr. Lil Linton,
                                                                                                        Dr Kirsten North and Dr. Jack Huber (and Alice)

 Past Presidents of SAO — Front Row: Dr. Hugh MacKenzie, Dr. Jack Huber, Dr. Gerald Rooney, Dr. David Holmes
 Back Row: Dr. Russ Schultz, Dr. Robert Degelman, Dr. James Krueger, Dr. Robert Gulka, Dr. Jerome Breker, Dr. Claude Hutton, Dr. Robert Neumann,
 Dr. James Kerr, Dr. Len Koltun, Dr. Barry Thienes, Dr. Larry Selvig, Dr. Bruce Robinson, Dr. Ronald Gaucher, Dr. James Ross, Dr. Dorothy Barrie,
 Dr. Leland Kolbenson

                   Vol 71 No 6                      C   a n a d i a n   J o u r n a l                o f  O p t o m e t r y
14    December / décembre 2009                      R   e v u e   c a n a d i e n n e                d ’ o p t o m é t r i e
President’s Award Recipient,
Dr. Len Koltun and SAO President,
Dr. Lee Kolbenson

                                            SAO New Optometrists 2009 – Front row: Chris Strelioff (Registrar) Tricia Holliday, Joanna Keall,
                                            Sonya Hung; Back row: Lonnie Brooks, Graham Noseworthy, Kirk Ewen, Heath Holliday,
                                            Michael Langenberger; Absent: Skylar Feltis, Harjit Gill, Jaelyn McComas, Sarah Sliva

Dr. James Kerr (and Anita), SAO and
CAO Past President

                                            Dr. Michael York, SAO President and                       Optometrist of the Year Recipient, Dr. James
                                            Dr. Lee Kolbenson, SAO Past President                     Krueger and SAO President, Dr. Lee Kolbenson

Dr. Lee Kolbenson (and Margaret),
SAO Past President

                          C   a n a d i a n   J o u r n a l          o f  O p t o m e t r y                       Vol 71 No 6
                          R   e v u e   c a n a d i e n n e          d ’ o p t o m é t r i e                      December / décembre 2009           15
SeeMax Power
                                              Setting a New Standard
                                               in Customized Lenses

             Experience the Power of
                       Customized Vision
                 Experience the Power of
                        Customized Vision

                        CUSTOMIZED     Frame shape       Variable inset

                                     Front surface
                                     3D Enhanced
                                     Central Progressive Surface
                                       Fast Adaptation

                                     Back surface

                                      Aberration Filter™

                                      Reversed Progressive Surface
                                     3D Progressive Power
                                     Aberration Filter™ Surface
                                       Sharpest Vision

1-800-663-8654                                                            3D Dual Power Progressive Design
www.nikonlenswear.ca                                                                Digital Progressive Lens
Eye Health Month 2009
            Wrap-up rEporT

A
         s daily digital screen time      Several different tactics were               in Vancouver, Calgary, Edmonton,
         increases, so does the risk   executed during Eye Health Month                Winnipeg, Saskatoon, Toronto,
         of eye and vision ailments,   to achieve campaign objectives.                 Ottawa and Halifax.
including computer vision syndrome     Three different matte stories, were                A separate pitch was developed
(CVS). Canadians & Screen Time – Be    developed and distributed through-              specifically for blogger outreach.
Kind to Your Eyes, the theme of the    out Canada, that highlighted female                Results from the campaign
2009 Eye Health Month campaign,        baby boomers, computer vision                   were very impressive in 2009, with
captured the media and public's        syndrome, and overall eye health.               108,016,266 million media impres-
attention, with pick-up on stories        Audio and video new releases                 sions achieved – a huge jump from
outlasting Eye Health Month, spill-    were distributed to traditional                 the 15 million impressions in 2008.
ing into November and beyond.          media outlets across Canada and                 Coverage of the eye health mes-
  The 2009 campaign, conducted         online to popular websites, that                sage was strong across all forms of
by Fleishman-Hillard, had multiple     either focused on the Canadian                  media, from print to television to
objectives. Enhancing the profile      baby boomer population, or on                   online sources. Media is generally
of Eye Health Month in Octo-           health related subjects.                        skeptical about picking up stories on
ber, building on past Eye Health          Be Kind To Your Eyes, highlight-             health. Fleishman-Hillard expected
Month campaigns and promoting          ing computer vision syndrome,                   four print stories and instead got
optometrists as the “go to” health     and Eye and Vision Health for Your              pick-up on 21 print stories. “There
care practitioners for eye and         Kids were two online videos that                was a huge appetite for this year’s
vision health, as well as empha-       were specifically created for the               Eye Health Month theme of
sizing the importance of routine       web and placed on YouTube and                   computer vision syndrome”, said
comprehensive eye exams have           other sites.                                    Lauren Bondar, the consultant at
been ongoing strategies of the            In addition, several message                 Fleishman-Hillard. Fleishman-Hillard
public awareness campaign.             review sessions were conducted                  attributes the pick up to the CVS
   This year, results from a sur-      with optometrists who acted as                  theme, but also to the fact that our
vey of Canadian optometrists,          spokespeople from across Canada                 spokespeople were fantastic. They
and a survey conducted by Leger        to ensure consistent and on target              made themselves available, they were
Marketing, were used to raise          messaging. The media release was                strongly credible and on target with
awareness of computer vision           distributed on national newswire                the message.
syndrome, particularly among
Canada’s baby boomer population.                        THank you To THE MEdia SpokESpEoplE
   Results of the Leger Marketing
                                         The following CAO members volunteered to be media spokespeople during Eye
survey indicated that female baby        Health Month and participated in media training to prepare for the campaign.
boomers are the group at great-
                                         Nova Scotia                    Ontario                     Alberta
est risk of developing computer          Dr. Carol Doman                Dr. Mira Acs                Dr. Diana Monea
vision syndrome. Female baby             Dr. Allison Scott              Dr. Joseph Chan             Dr. Riaz Ahmed
boomers are reporting more eye           New Brunswick                  Dr. Thomas Noël             Dr. Neepun Sharma
and vision ailments associated with      Dr. Lillian Linton             Dr. Kirsten North           Dr. Kim Bugera
high screen time than male baby          PEI                            Saskatchewan                Vancouver
                                                                        Dr. Leland Kolbenson        Dr. Antoinette Dumalo
boomers. A concise version of the        Dr. Susan Judson
                                                                                                    Dr. Michael Kellam
Leger Survey is posted on the Eye        Dr. Bonnie Gallant             Manitoba
                                                                        Dr. Scott Mundle            Dr. Manbir Randhawa
Health Month page at opto.ca.            Quebec
                                         Dr. Langis Michaud             Dr. Don Williamson

                   C   a n a d i a n   J o u r n a l          o f  O p t o m e t r y
                                                                   o                            Vol 71 No 6
                   R
                   r   e v u e   C a n a d i e n n e
                                 c                            d ’ o p t o m é t r i e           December / décembre 2009       17
FLEISHMAN-HILLARD ATTRIBuTES THE PICK uP TO THE CVS THEME, BuT ALSO TO THE FACT THAT OuR
 SPOKESPEOPLE WERE FANTASTIC. THEy MADE THEMSELVES AVAILABLE, THEy WERE STRONGLy CREDIBLE
 AND ON TARGET WITH THE MESSAGE.

                                                     CaMpaiGn rESulTS                                          BrEakdoWn of
                                                     n    108,016,266 million impressions                      CaMpaiGn rESulTS
                                                          achieved
                                                                                                               n   Matte Stories
                                                     n    Strong mainstream and online media
                                                          coverage                                                 8 hits - Three matte stories
                                                     n    Success across all forums with media                     1,597,374 – TOTAL IMPRESSIONS
                                                          interviews secured with Tier 1 outlets
                                                          including – CityTV Toronto, Canada AM,               n   Traditional Media
                                                          Vancouver Sun, Global News and Best                      21 Print Stories
 Eleven billboards graced Winnipeg during                 Health Magazine.                                         18 Online News Stories
 Eye Health Month.                                   n    Community coverage across Canada of
                                                                                                                   38 Television Stories
                                                          the matte stories, ANR and VNR
                                                                                                                   34 Radio Stories
                                                     n    Online video pick-up on popular web-
                                                          sites including Rogers Videos, AOL Videos                2 Magazine Stories
                                                          and AOL Canada                                           17,359,056 – TOTAL IMPRESSIONS
                                                     n    Prominent display on youTube
                                                                                                               n   online Video Coverage
                                                     n    Strong delivery of messaging
                                                                                                                   29 websites hosting VNR
                                                     n    Strong spokesperson roster
                                                     n    Cost per contact: $0.001                                 15 websites hosting online videos
 dr. Mel Soicher's reception area.                                                                                 89,059,836 – TOTAL IMPRESSIONS

                                               EYE DARE YOU – 2009 Winners

     S   pokespeople across Canada did a
         bang-up job participating in inter-
     views that were picked up the media
                                                         by offering free eye exams that
                                                         day. Presentations were given at seniors'
                                                         residences, schools, a women's network-
                                                                                                            Incentives were offered by another clinic
                                                                                                            through the creation of a Facebook site
                                                                                                            where fans were rewarded with a 10%
     across Canada. Their names were entered             ing meeting, a Chambers of Commerce                discount on their next purchase of glasses
     in the Eye Dare You contest. In addition,           meeting, a Rotary Club Banquet, and to a           or contacts if they could name the closest
     fellow optometrists who entered Eye Dare            diabetes group. A four hour training ses-          intersection where they saw an Inside Out
     You, creatively came up with other ways of          sion was given to final year medical stu-          campaign billboard.
     promoting awareness of eye health at the            dents during rotation at the Fort St. John
                                                                                                            These are just a few examples of the
     local level during October.                         Hospital. A preschool toured an optom-
                                                                                                            wonderful energy that went out to
                                                         etrist's office. A "thoroughly disgusting"
     Posters, newspaper ads, and outdoor                                                                    promote optometry.
                                                         talk on eye disease and assistance with
     billboards using the Eye Health Month
                                                         eyeball dissection was given to a grade
     theme or the Inside Out campaign were
                                                         eight class, and a lecture was given to the
     downloaded, printed and purchased or
                                                         Illumination Engineering Society. Pacific          Congratulations to this year's winner,
     used by provincial associations, and clin-
                                                         Eye Doctors Dunbar partnered with a local          dr. Michelle Georgi of Village Optical.
     ics. An article on children and Computer
                                                         grocery store, placed signs near various           She won $500.
     Vision Syndrome (CVS) was submitted to
                                                         food items, like spinach, that listed the nu-
     and printed by Winnipeg Parent Magazine.                                                               NBAO won this year for promoted more
                                                         tritive benefits of the food item to macular
     Not all endeavors focused on the theme                                                                 activity, in conjunction with Eye Health
                                                         health, and then distributed handouts
     of CVS. Some tied in their efforts with Kids'                                                          Month, than any other province.
                                                         at the checkout counter. In one clinic a
     Health Day, and others with World Site Day
                                                         draw was held for a prize of sunglasses.

                    Vol 71 No 6                      C   a n a d i a n   J o u r n a l                   o f  O p t o m e t r y
                                                                                                              o
18     December / décembre 2009                      R
                                                     r   e v u e   C a n a d i e n n e
                                                                   c                                     d ’ o p t o m é t r i e
Thank you to our 2009
    Eye Health SUPPORT OUR 2009
                   Council   ofPARTNERS
                                canada partners
                                     Eye Health Council of Canada
 The Canadian
 Association of
 Optometrists
Our Eye Health Council of Canada (EHCC) industry partners play an important role in providing
support to the national public awareness program. The goal of the public education program
is to establish the importance of preventive eye care — making regular eye exams as
automatic to Canadians as other routine health care. Funding from our EHCC partners is used to
pay for production of the television campaign ads, research, and the annual Eye Health Month
campaign.

                                      PMS 314   PMS 179   PMS 138

                      C   a n a d i a n   J o u r n a l             o f  O p t o m e t r y       Vol 71 No 6
                      R   e v u e   c a n a d i e n n e             d ’ o p t o m é t r i e      December / décembre 2009   19
Help Them See What They’ve Been Missing

SofLens® daily disposable contact lenses –
the first daily disposable lens with High Definition™ Optics – plus
end of day comfort that outperforms the leading daily disposable1

 • Enhanced spherical aberration control to reduce the appearance of blurriness,
     halos and glare and improve the contrast of the retinal image.

 • Provides clear, crisp vision no matter the time or place, especially
     in low-light situations.

                                 , From Start To Finish
 • Slow release packaging solution works with tears to
     envelope the entire lens in a cushion of long-lasting moisture.

 • An exceptionally thin lens reduces lens-lid interaction
     when blinking.

1. A total of 100 adapted wearers of Focus Dailies lenses completed a 1-week clinical investigation of
SofLens® Daily Disposable contact lenses. Patients were instructed to wear the lenses on a daily wear, daily
disposable basis. At the completion of the study, patients completed a product attribute rating questionnaire.   © 2009 Bausch & Lomb Incorporated. ®/TM Denotes trademarks of Bausch & Lomb Incorporated.
RECHERCHE CLINIQUE

Le retard de maturation visuelle; un cas clinique

PAR Marie-Eve Corbeil, OD, MSc

                                                  objectifs peuvent être normaux, ce            santé, pas d’antécédent familial de
                   Résumé
                                                  qui complique le diagnostic. Les              problème systémique ou oculaire.
    Lors de son premier examen visuel             tests électrodiagnostics sont alors           À l’examen, l’acuité visuelle par
    complet, le patient de deux mois et demi      très utiles pour faire le diagnostic          regard préférentiel, l’habileté à re-
    ne fixe pas et ne suit pas la cible ou la     différentiel entre les différentes            garder et à suivre une lumière ou un
    lumière présentée et ce, malgré un            conditions et orienter les parents            gros objet, la présence ou l’absence
    examen visuel normal. Cette condition         sur l’aspect permanent ou tempo-              de nystagmus, les réflexes pupil-
    temporaire est appelée retard de              raire de la basse vision.                     laires, l’examen externe, le fond
    maturation visuelle.                                                                        d’œil à l’ophtalmoscopie directe et
    CONCLUSION : À cinq mois et demi, le          Exposé de cas                                 indirecte et la réfraction sous cyclo-
    comportement visuel de l’enfant s’est nor-                                                  plégie sont évalués (tableau 1). Au-
    malisé. Le retard de maturation visuelle
                                                  A.J., un garçon de deux mois et               cune anomalie particulière n’a été
    est un diagnostic d’exclusion qui nécessite   demi, est amené par sa mère pour              détectée.
    un examen oculo-visuel complet, des           un examen visuel complet. Cette                 Compte tenu du jeune âge du
    tests électrodiagnostiques et si requis,      dernière a remarqué qu’A.J. sem-              patient et de l’absence de patholo-
    d’imagerie par résonance magnétique.          ble avoir un problème de vision               gie oculaire visible, un suivi dans
                                                  puisqu’il ne réagit pas aux stimuli           un mois et demi est alors recom-
                                                  visuels. Il répond par un sourire             mandé. Lors de ce suivi, les mêmes
Introduction                                      aux voix humaines, mais ne réagit             résultats sont trouvés à l’examen.

L
                                                  pas aux visages. L’histoire d’A.J. est          Quel est le diagnostic le plus
           a suspicion d’une vision               sans autre particularité : grossesse          probable?
           anormale chez un nou-                  à terme sans complication, bonne
           veau-né doit être prise très
au sérieux. En effet, dans 80 % des
cas, le professionnel découvre à                  Tableau 1 : Tests et résultats de l’examen visuel d’A.J.
l’examen une cause évidente de dé-                 Tests                                           Résultats
ficit visuel comme une cataracte, du               Acuité visuelle (Carte de Teller)               Nil
glaucome ou de l’albinisme.1 Par-
                                                   Fixation                                        Absente
fois, comme dans l’amaurose con-
                                                   Motilités                                       Nil
génitale de Leber, il s’agit plutôt de
                                                   Nystagmus                                       Absent
signes sur la rétine, d’anomalies pu-
pillaires ou de nystagmus. D’autres                Réflexes pupillaires                            Normaux
anomalies, comme la cécité corticale,              Examen externe                                  Normal
sont accompagnées de troubles                      Fond d’œil                                      NO, rétine et macula normaux
neurologiques importants. Par con-                 Réfraction (rétinoscopie sous cycloplégie)      OD +1,25/-0,50 x 180
tre s’il s’agit d’un simple retard dans                                                            OS +1,50
la maturation visuelle, tous les tests

                            C   a n a d i a n   J o u r n a l          o f  O p t o m e t r y               Vol 71 No 6
                            R   e v u e   c a n a d i e n n e          d ’ o p t o m é t r i e              December / décembre 2009     21
You can also read