CITYDOG - MARKETING OPPORTUNITIES - MEDIA GROUP - CITYDOG MAGAZINE
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CityDog media group
rates
•••
marketing dates
•••
opportunities specs
our mission
Smart, city-savvy and fun, CityDog Magazine and our network
of city sites feature everything there is to know about living in
the city you love, with the four-legged love of your life!
Partnering with us allows your business or organization to reach a unique and highly targeted
audience—an audience of avid dog lovers looking for an insider’s perspective on life and
living with dogs.
We offer a multi-platform approach to help you best engage with your target audience,
whether it’s custom featured content, event sponsorships, digital marketing or all of the
above. Our approach is simple—we find the best channels of communication to reach your
target audience through a variety of platforms that meet your marketing and budget needs.
And, with the launch of our new website, we have a variety of new marketing opportunities.
Reach our readers with Custom Content. Sponsor an event in your community. Offer a
special discount or promotion to our readers. Sponsor the #WhynotMEpets program and
help animals while promoting your brand. Upgrade your listing in the CityDog Directory.
Sponsor an entire category, with your branding on every page of our Travel, Living, Wellness
and/or Behavior categories. Plus, with our network of city sites, you can pick your audience,
whether it’s national, regional or city specific.
If you have any questions or are interested in a custom plan that
addresses your marketing needs, please contact me below.
Sincerely,
Brandie Ahlgren, founder
CityDog Media Group
brandie@citydogmagazine.com
206.762.0643
Seattle | Portland | San Francisco | Los Angeles | Baltimore | Philadelphia
San Diego | Denver | Phoenix | Las Vegas | Austin | Dallas
Our Readers
Our readers, your target CityDog
Magazine reaches your customers; people
who live and work in an urban environment,
who love their dogs and want the very best
in products, activities, healthcare, nutrition,
training, education and entertainment. CityDog
readers take an active interest in the health
and well being of their dogs and are willing to
spend money on products and activities for
their canine companions.
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CityDog
These people shop at high-end, neighborhood G CON
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pet stores, pay for professional training classes and grooming, purchase high FA LL- WI
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quality food and toys, travel with their dog on weekend getaways, and take their
dog to the dog park or doggie day care more than twice a week. They are also
professionals such as veterinarians, trainers, groomers, walkers, sitters and pet
suppliers, all with a vested interest in the well being of dogs.
CityDog fills a much needed niche, providing dog lovers the inside scoop
about living in the city they love with the four-legged of their life.
BEST
of the
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love of their life; current news, calendar of events, seasonal weekend getaways, white cent EW BACKYARD US PRICE:
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hot new products, discounts, deals and yes, advertising. CityDog Magazine is www.city
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more than a dog magazine. We are a lifestyle-oriented publication, meaning we cover a broad
range of topics such as what to do, where to go, how to get there, and what to buy.
If you are looking to reach this targeted, highly active audience of dog lovers, please do not hesitate to contact us.
Reach a national audience at citydogmagazine.com or target your audience by individual city site:
Seattle, Portland, San Francisco, Los Angeles, Denver, Phoenix, Las Vegas, Baltimore, Philadelphia, San Diego, Austin
and Dallas, with more cities coming soon!
connect with our audience u u founding partner program
digital Magazine + Books network of city sites u run of category
+ 50 GIFT IDEAS FOR FIDO+FRIENDS u Top Dog awards
CityDog
PRESENTED BY RUFFWEAR
u FEATURED CONTENT
PORTLAND
u featured events
+
DOGGONE
GETAWAY TO
u #whynotmepets
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u photo contests + sweepstakes
HOME u social media posts + shares
and u directory+Mobile app listing
LIVING
+ GIFT GUIDE
GIFT IDEAS • ENTERTAINING • RECIPES • DÉCOR
our network
global + regional + local reach
From our global site at citydogmagazine.com,
to our individual city sites, we offer a variety of
ways to reach your target audience, whether it
be nationwide, regional or in your local city.
Pick your region, pick your city, or pick all of
the above and we have a marketing plan
for you, from custom content to digital media
campaigns to contests and sweepstakes.
Be sure to ask about multi-site discounts.
global southwest
• CityDog Magazine National Edition (digital) • CityDog Magazine Southwest Edition (digital)
• E-newsletter, Dedicated Email + Gift Guides • City Sites: Austin, Dallas, Phoenix and Las Vegas
• Global (citydogmagazine.com) and City Sites
• Run-of-Category • Custom Content • Featured Events
Brand Partner Program
• Directory Upgrade • Banner Advertising • Contests
Run-of-Category • Top Dog Awards (best of city campaign)
Custom Content
Featured Events
Banner Advertising northeaSt
Social Media Posts + Shares (100k followers)
Photo Contests + Sweepstakes • CityDog Magazine Northeast Edition (digital)
• City Sites: Baltimore and Philly (Boston coming soon)
• Run-of-Category • Custom Content • Featured Events
northwest • Directory Upgrade • Banner Advertising • Contests
• Top Dog Awards (best of city campaign)
• CityDog Magazine Northwest Edition (digital)
• City Sites: Seattle and Portland
• Run-of-Category • Custom Content • Featured Events
midwest
• Directory Upgrade • Banner Advertising
• Top Dog Awards (best of city campaign) • City Sites: Chicago (coming soon)
• Bark at the Park Photo Contest and other events • Run-of-Category • Custom Content • Featured Events
• Directory Upgrade • Banner Advertising • Contests
• Top Dog Awards (best of city campaign)
california
• CityDog Magazine California Edition (digital)
southeast
• City Sites: San Francisco, Los Angeles and San Diego • City Sites: Miami and Nashville (coming soon)
• Run-of-Category • Custom Content • Featured Events • Run-of-Category • Custom Content • Featured Events
• Directory Upgrade • Banner Advertising • Contests • Directory Upgrade • Banner Advertising • Contests
• Top Dog Awards (best of city campaign) • Top Dog Awards (best of city campaign)
display advertising opportunities
+
+ 50 GIFT IDEAS FOR FIDO+FRIENDS
50 GIFT IDEAS FOR FIDO+FRIENDS
+ 50 GIFT IDEAS FOR FIDO+FRIENDS
CityDogCityDogCityDog
PRESENTED BY RUFFWEAR
SAN FRANCISO EDITION SEATTLE EDITION
PORTLAND
+ + +
DELUXE DIGS DOGGONE DELUXE DIGS
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GIFT IDEAS • ENTERTAINING • RECIPES • DÉCOR + GIFT GUIDEGIFT IDEAS • ENTERTAINING • RECIPES • DÉCOR
GIFT IDEAS • ENTERTAINING • RECIPES • DÉCOR
H E L LO , S U M M
citydog magazine
Launched in 2005, CityDog Magazine is the definitive dog lover’s
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magazine about living in the city you love with the four-legged
love of your life. Each issue overflows with informative, insightful
and often humorous articles on topics from cool canine products Urban
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their people. Digital readership: 25,000, each issue; each city.
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featured in the cool products editorial section. Some restrictions
apply; final cover art approved by CityDog Magazine.
Limited availability; reserve your cover today!
PetLifestyleAndYou PetPlay.com
Ad Rates and dimensions
Issue Materials Due
Size Dimensions
Summer-Fall 2022 June 17, 2022
Sponsored Cover 8.625” w x 10.125” h
Full Page 7.375” w x 9.875” h Holiday-Winter 2022 October 28, 2022
1/2 Page Horizontal 7.375” w x 4.875” h Spring-Summer 2023 March 3, 2023
1/3 Page Square 4.75” w x 4.875” h Summer-Fall 2023 June 9, 2023
Costume Content (two-page spread) Holiday-Winter 2023 October 27, 2023
*Rates per regional edition; multi-issue and frequency discounts available. For pricing, email brandie@citydogmagazine.com.
founding partner program founding partner program Whether your customer reach is national, regional, or you are a locally-based business such as a pet store, veterinary clinic, doggy daycare, groomer, dog walker, and more—be discovered where dog lovers can find you by joining our Founding Partner Program. As a Founding Partner, reach thousands of motivated dog lovers Show up first in search results in the new, CityDog Directory. List your business in multiple categories and cities. Be noticed at the top of directory and category pages. Promote your business with special deals and offers to CityDog Social Club members. founding partner benefits u Upgraded directory listing, with main image, logo and link, description, socials, partner badge and map u Offer a special perk and/or seasonal promotion to Social Club members u Push marketing of your perks and promotions through our e-newsletter and social media outlets (100,000 total reach) u Inclusion of your perk or promotion in our Deals section and Daily Doggone Deal rotation u Logo featured in partner carousel on CityDog Social Club landing page u Link to your listing in any related editorial content u Access to AAA Washington and Oregon members and other AAA clubs as we form partnerships u Founding Partner status and rate for lifetime of membership Three-tiered Pricing to Fit Your Business Marketing Needs silver Includes main site and one city site. Perfect for local businesses, with one location in one city such as doggy daycares, groomers, dog walkers and other pet services. gold Includes main site and five city sites or multiple locations in one city. Perfect for national businesses that want to target a market by city or region. Also perfect for local businesses with multiple locations like pet stores and veterinary clinics. best in show Main site and unlimited city sites. Perfect for national busineses with multiple physical locations or web-based businesses with national and international clientele. As a Founding Partner, this rate remains the same for the lifetime of membership regardless of how many cities we launch. For pricing, please email brandie@citydogmagazine.com.
more digital marketing opportunities
run-of-category sponsor
With the launch of the new global website
and 12 city sites, we are offering exclusive
sponsorship in each of our main categories:
Travel, Living, Wellness and Behavior.
• Powered by [your brand] at the top of every
page in your category of choice including
category landing page and article pages.
• 728 x 90 banner at the top of every page in
your category of choice including category
landing page and article pages.
• 728 x 90 inline banner ad in every article in
your category of choice.
• 728 x 90 e-newsletter banner each month
(10,000 subscribers).
• 300 x 250 right column banner ad on
category landing page
Note: Living and Wellness are sold for 2022.
Travel and Behavior are available.
For pricing, email Brandie Ahlgren at brandie@citydogmagazine.com.
custom CONTENT and featured events
Our Custom Content or Featured Event opportunity is a great
way to deliver your marketing message or promote your upcoming
event to CityDog readers and followers.
Includes guest byline, main photo, article content, 728 x 90 inline
banner add, social links and author bio.
Also includes, link from homepage, distribution via CityDog E-News
and promotion through our social media. Featured Events include
a pre-event feature article and an upgraded listing in our online
calendar of events.
citydog top dog awards sponsorship
We are showcasing the best of the best—from best doggy
daycare to best vet to best dog-friendly getaway to best dog
park—all nominated and chosen by CityDog Magazine readers.
Build brand awareness and generate leads for your business with one of
CityDog Magazine’s most popular best-of-ballot campaigns, the CityDog Top
Dog Awards. The year-long campaign features three-rounds with three distinct
opportunities to promote your brand, starting with the nomination round, then
the voting round, and ending with the Top Dog Winners Club.
As a sponsor, you will receive tens of thousands of impressions, grow your
database and engage with CityDog readers throughout the promotion, with
three sponsor levels to choose from to fit your marketing needs: Presenting
Sponsor, Category Sponsor and Enhanced Listing. Sponsor pricing starts at just
$75; for more details and a list of categories, please request a special Top Dog
Awards media kit from Brandie Ahlgren at brandie@citydogmagazine.com. The Seattle Top Dog
Awards is kicking off soon!
Thank you to 4Knines for
sponsoring the Best Dog
Travel + Outdoor Gear
Category!
1
#1 Presenting Sponsor Includes exclusive lead
banner on a premium category, right rail banner, enhanced
Travel listing and Presented by [your brand] and enhanced listing.
#2 category Sponsor includes rotating position with
lead banner on every page in your category of choice,
right rail banner and enhanced listing.
#3 Enhanced listing Includes a unique clickable
page with a main image, description of your business,
address, map, contact information, links to your website
and social media plus a
1 Facebook share button. 1
presented by petcurean Presented by petcurean
2 3
Good Dog, In
c. Best Doggy Daycare
3
Best Dog-Friendly Hotel
Good Dog, Inc. is a doggie daycare and
boarding facility conveniently located on
Delridge Way. The daycare features two large
play areas—one for little dogs and one for big
dogs. Hourly, half-day and full-day rates, with
discounts on 10 and 20 day packages.
Good Dog, Inc Hours: Open Monday through Friday from
. is a doggie da
facility convenie ycare and bo 6:30 a.m. to 7 p.m.; weekends form 9
ntly located on arding a.m. to 4 p.m.
daycare featur Delridge Way.
marqueen hotel palladian hotel es two large pla The
little dogs and y areas—one
one for big do for
and full-day rat gs. Hourly, half-d
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packages. Ho unts on 10 an
urs: Open Mo d 20 day
6:30 a.m. to 7 nday through
p.m.; weekend Friday from
s form 9 a.m.
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more digital marketing opportunities
banner advertising
Lead Banner: 728 pixels wide x 90 pixels tall.
Located at the top of the homepage and all internal pages.
Right Column: 300 pixels wide x 250 pixels tall.
Located in the right column on homepage and all internal pages.
Category Right Column: 300 pixels wide x 250 pixels tall.
Located in the right column of every page in category (travel, living,
wellness and behavior).
Ask about multi-site discounts! For example, citydogmagazine.com +
citydogseattle.com + citydogportland.com = DISCOUNT!
featured events Our Featured Event opportunity is a great way to
promote your event to CityDog readers and followers. It includes a pre-
event feature article with guest byline, distributed via our CityDog E-News
and promoted through our social media plus a featured listing in our online
calendar of events that includes a main photo, 728 x 90 inline banner add
and social links. Add on a pop-up to promote your event even more!
PHoto contests, sweepstakes + Citydog events
Sweepstakes will commence, photo contests will be conducted, and CityDog
events will be hosted! Programs and prices vary, so please contact us to learn
more about any of our digital marketing opportunities including Presenting
Sponsorship opportunities for our Bark at the Park Photo Contest, sponsored
giveaways/sweepstakes, swag bag sponsorships nd photo contests—we can
even customize a contest and/or sweepstakes for your brand.
#whynotmepets Our #WhyNotMePets program
is a campaign that gives cats and dogs needing more
care and attention a greater chance of finding a home
as quickly as possible. As a Presenting Sponsor, we will
include your logo in the masthead and each weekly post,
plus tags in all social media and your logo in our monthly
e-newsletter when we feature a WhyNotMePet. Garner
thousands of impressions each week while supporting a
great cause! 12 month minimum.
For pricing, email brandie@citydogmagazine.com.
newsletters + gift guides Reach our audience of discerning dog lovers View this email in your browser ready to drool over your products and services. Place a banner ad in our monthly e-newsletter, CityDog Unleashed. Target your own marketing message with a dedicated email. Showcase your product in our seasonal product and gift guides. For pricing, email brandie@citydogmagazine.com. e-newsletter Reach 100,000 Lead Banner: 700 pixels wide x 90 pixels tall Bottom Banner: 700 pixels wide x 90 pixels tall dedicated email Reach 100,000 Our dedicated email program is just that... dedicated entirely to your business and marketing message. Ideal for new product launches, special events, seasonal promotions, and brand aware- ness campaigns, share your message with our discerning audience of dog lovers. product + gift guides Reach 100,000 Our product guides and gift guides are a great way to showcase your products during key buying times. Simply provide a 300 x 300 jpg, corresponding click through URL and 50-75 words of text and we’ll take care of the rest! Space is limited to 10 sponsors each, so be sure to reserve your space today! Month Theme (reserve your space now) February Valentine’s Day Gift Guide February National Love Your Pet Gift Guide March/April CBD+Wellness Product Guide April Green Products Guide May Mother’s Day Gift Guide June Father’s Day Gift Guide July Fourth of July Product Guide August Fall Travel Guide August National Dog Day October Halloween Guide November Black Friday Gift Guide December Holiday Gift Guide Email All creative is due by the 25th of the month prior.
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