Content & Community Manager - Workplace ...

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Content &
Community Manager

ABOUT TRAVEL OREGON
Working for Travel Oregon is much more than a job. It’s a passion for the state, an appreciation of the
sometimes unpredictable, always spectacular place we call home. It’s a quirky sense of humor, the
pursuit of a lifeless ordinary, an eternal quest for the next farm-to-table meal, powdery slope, coastal
sunrise, or cultural experience. But, above all, it’s working to optimize the impact of tourism on the state’s
economy by providing visitors with authentic, high-quality Oregon experiences.

JOB SUMMARY
Travel Oregon is recruiting for a Content and Community Manager to help execute the editorial strategy
across print and digital channels. This role serves as the managing editor for content published on
TravelOregon.com and its social platforms and develops and manages content marketing strategies that
align with the agency’s strategic goals. This position will require you to assign, brainstorm and produce
story ideas and angles for quality travel journalism in a variety of formats (long form, itineraries, listicles,
audio, video and social stories). You will equally need to know how to listen to and develop content ideas
and pitches and guide them through each stage of the process. Additionally, this role provides day-to-day
supervision of priorities and deliverables for content publishing.

The successful candidate is self-motivated, detail-oriented and energetic. They have an unwavering
adoration for this quirky and magical place we call Oregon and have a passion for using the intermediacy
and interactivity of the digital medium to tell Oregon stories. Finally, you have an uncanny ability to know
when to use an em dash — versus a semicolon — and can quickly tell the difference between ephemeral,
click-bait “influencers” and a true storyteller.

JOB SCOPE
Work performed by this position receives moderate supervision. It involves frequent new and varied work
situations and is moderately complex. Complexity is derived from managing the workflow and ensuring
accurate, timely, and actionable content that various stakeholders respect.

The incumbent determines practices and procedures and contributes to the development of new concepts.
Decisions are made within Travel Oregon policy constraints or within a broad interpretation of applicable
laws and governmental guidelines, depending upon the issue at hand. Typical decisions include vendor
selection and which stories to publish. The incumbent makes budgetary recommendations for a budget of
$250,000 - $500,000 and is partially accountable concerning long-range operational and long-range strategic
planning. Mistakes and errors in work may erode trust with industry partners and consumers, ultimately
negatively impacting KPIs.

ESSENTIAL FUNCTIONS/MAJOR DUTIES
Serve as editor-in-chief of all consumer content published by Travel Oregon, including but not limited to
email newsletters, digital stories, social content, and print guides. (70 hrs./mo.)
   Create and maintain the Agency’s editorial style guide and contributor guidelines. Collaborate with
   content and communications teams and Brand Manager to ensure all external consumer
   communications are aligned with Travel Oregon’s brand style and voice. Solicit feedback from
   stakeholders to ensure industry objectives are met.
   Monitor workflow of the editorial and social media teams and ensure efficient use of time and resources;
   determine when to bring in other teams and stakeholders to provide input/review editorial projects.
   Create and publish content as needed.

Develop, manage and execute the Agency’s global consumer content and social media strategies. Devise
improvements to strategy, tools, and processes based on changes to platforms, consumer behavior, and
marketing goals. (~70 hrs./mo.)
   Implement content plans and calendars to support all consumer advertising campaigns, marketing
   partnerships, editorial objectives, and content marketing strategies needed to support the visitor lifecycle
   management (VLM) and fulfill other needs as outlined in marketing briefs, incorporating objectives from
   both internal teams and external stakeholders that are regionally equitable and align with strategic
   priorities.
   Lead production of all consumer print guides and digital editorial content, including video.
   Manage the day-to-day workflow of the Agency’s publishing and social media vendors, including, but not
   limited to story development and updates, writing assignments, story lineup, post scheduling, and
   community management. Work with the Director to ensure the scope of work, production budget, and
   timeline are met. Monitor and optimize all social media advertising.
   Collaborate with Integrated Marketing Director and Marketing Insights and Visitor Services team to
   create, implement, and manage KPIs for content marketing and social media platforms. Review
   performance reports and make strategic recommendations to ensure goals are met. Draft reports and
   prepare audits relative to content and social efforts for Director review.

Monitor community management and escalate sensitive issues to the Integrated Marketing Director and
Director, Public Affairs & Industry Communications, as needed. Ensure crisis communications protocols are
followed and draft responses as necessary. (20 hrs./mo.)

Lead and/or participate in meetings/planning/initiatives (individual, studio, department, and agency-wide) to
support strong workplace culture and successful performance/execution of agency strategy. Elevate/solve
issues, support change, and ensure the maintenance of productive processes. (13 hrs./mo.)

COMPETENCIES
   Advanced ability to conceptualize, write, edit and discern detail and quality content for digital publishing (ie, in-
   depth online features, print magazine stories, etc.). Ability to use written language to convey both substance
   and intent with accuracy with acute grammar skills and proficiency in AP Style
    Knowledge of journalism, marketing, brand management; online and e-mail marketing; content strategy;
   website production, information architecture, and taxonomy
   Knowledge of Oregon attractions, culture, dining and lodging, and general travel and tourism information.
   Advanced understanding of best practices in permission-based marketing principles and digital marketing
   trends and social media communication.
   Skills in translating brand style guide and implementing in a journalistic environment including guiding guest
   writers, freelancers, and tailoring copy for diverse audiences and mediums such as search and mobile
   experiences.

Proficiency is required in Travel Oregon Foundational Competencies:

Active Listening: Full Attention | Sincere Interest | Appropriate Non-Verbal Cues | Suspension of Judgement |
Seek First to Understand
Change Agility: Adaptability | Resilience | Accepts Needed Change | Empathy | Fine with Ambiguity
Communicativeness: Transparent | Approachable | Multi-media | Frequent Communicator | Accessible | Right
Medium
Composure and Self-Objectivity: Appropriately Expressive | Emotional Control | Performs Under Stress | Self-
Aware | Knows Own Strengths & Weaknesses | Open to Feedback | Mindful & Present
Drive / Energy: Enthusiasm for Role | Understands Personal Motivations | Balanced & Healthy Lifestyle | Grit
Informal Communication: Good at Dialogue | Approachable & Accessible | Personable | Articulate
Initiative: Proactive | Responsible | Accountable
Integrity and High Standards: Honest | Reliable | Positive | Objective | Attention to Detail | Driven to Do Best Work

Learning Agility: Curious | Open | Learns Quickly | Rational
Organizing and Planning: Makes Best Use of Time | Efficient | Thinks
Ahead | Imagines/Plans for Contingencies | Follows Up
Team Player / Sensitivity: Voluntarily Collaborates | Enjoys Team Rewards
| Supportive | Inclusive | Considers Others’ Feelings | Values Diversity
Technology Savvy: Leverages Appropriate Hardware & Software | Stays
Current with Relevant Technologies

EDUCATION, TRAINING, & EXPERIENCE
Required
   A Bachelor’s degree with major course work in English, communications, marketing, journalism, or a
   related field -OR- any combination of education, certification, coursework, and/or technical training
    necessary to meet position requirements.
   Five years of progressive experience managing an editorial portfolio of print and online
   communications.
   Experience implementing digital marketing tactics such as email, social media, and SEO.
   Experience planning and executing social media campaigns, including managing and optimizing large
   paid media spend.
   Experience directing and overseeing the work of contractors and vendors.
   Experience with high proficiency in the use of Microsoft Office Suite, including familiarity with
   presentation development using PowerPoint. Proficiency in the use of video and audio-conferencing
   platforms such as Zoom and project management and collaboration tools such as Basecamp, Google
   Docs, Dropbox, and others. Proficiency in WordPress or other content management systems.

PREFERRED
   Experience in the tourism/hospitality/travel industry.

JOB CONDITIONS
Extensive computer work with frequent interruptions. Long hours during peak periods, frequent work
outside of normal business hours, and occasional evening and/or weekend meetings are required.
This job operates in a professional business office environment.

PHYSICAL EFFORT
While performing the duties of this job, the employee is regularly required to maintain a stationary position
for long periods of time (sitting or standing), communicate with employees, partners, and stakeholders, and
operate a computer to develop work products, communicate and carry out responsibilities. Occasionally the
employee is required to move inside the office to attend meetings, access items, and utilize equipment, and,
rarely, move or transport items up to 10 pounds.

LEARN MORE & APPLY
Workplace Change is managing our search for talent. To find out more and apply, please visit their
website at Workplacechanges.com/careers. To learn more about Travel Oregon, visit our websites at
www.traveloregon.com and www.industry.traveloregon.com.

RECRUITMENT PROCESS                              COMPENSATION
Application Deadline: August 1, 2021             Starting Wage: $70,000 - $75,000
- applications reviewed on a rolling basis       Travel Oregon is a semi-independent State of Oregon
Anticipated Start Date: September 7, 2021        agency and offers competitive compensation and
                                                 benefits, which includes Public Employees’ Benefit
                                                 Board (PEBB) plans for medical, dental and vision
Apply Today                                      insurance, Public Employees Retirement System
                                                 benefits (PERS), paid vacation and personal leave, sick
Travel Oregon is an equal opportunity
employer committed to workforce diversity.       leave, and ten (10) paid holidays. Optional benefits
                                                 include access to life insurance, long- and short-term
                                                 disability, long-term care insurance, and eligibility for
                                                 participation in the Oregon Savings Growth Plan.