MEDIA KIT 2021 - Tatler Asia
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MEDIA KIT 2021
THE TATLER BRAND
The most coveted luxury lifestyle brand
in Asia, and the leading platform to
connect with Asia’s most influential
The best of power,
influence and style
8 EDITIONS
Across Asia*
2.1 MILLION
Monthly Print Readers
3 MILLION
Monthly Online Visitors
USD$335,000
Average Household Income
*Hong Kong, Taiwan, China, Singapore, Indonesia, Malaysia, Philippines, Thailand
PUBLISHER’S NOTE “For the last 43 years, Tatler has connected Asia’s most influential communities with the goal of promoting and developing Asian identity, culture and business. As society evolves, so does Tatler. Since early 2020, we have undergone a transformation to redefine “society” to focus on power and influence with greater meaning and purpose, shining the light on a larger cross-section of the people, communities and industries impacting Asia. We are committed to defining the future of luxury media by effectively engaging our communities with groundbreaking concepts, inspiring content and experiential activities they will never forget.” Michel Lamunière Chairman & CEO, Tatler Asia Group
LUXURY OUTLOOK 2021
While the global luxury market is projected to fully recover by mid-
2022 due to Covid-19, certain consumer trends have emerged that
brands can leverage on to continue to engage with consumers, and
emerge stronger, post-pandemic:
ASIA IN GENERAL, AND CHINA IN PARTICULAR,
WILL LEAD THE GLOBAL RECOVERY
A strong V-shaped recovery led by Asia as luxury
brands leverage large domestic markets
ACCELERATED SHIFT TO DIGITAL, THROUGH
PLATFORMS LIKE E-COMMERCE AND SOCIAL MEDIA
HEIGHTENED ENVIRONMENTAL AND SOCIAL CONSCIOUSNESS
An increased loyalty towards brands that align with consumer values
GREATER EMPHASIS ON HEALTH, WELLNESS
AND PERSONAL DEVELOPMENT
Education, wellness, health and experiences are a major
focus and where much spending will be channeled
STRENGTHENED LOCAL PRIDE AND EMPHASIS ON LOCAL CONSUMPTION
20-30% of HNWIs are diverting travel budgets to luxury goods domestically
Insights provided by Tatler+
OUR BRANDS
Our flagship brand for those who are
shaping culture & society in Asia
A platform for the most promising
millennial entrepreneurs & creatives
Sub-brands include:
For food explorers For enthusiasts curious
seeking dining about the most
experiences influential homes
A new e-commerce platform for
affluent explorers looking for
unique experiences
THE TATLER AUDIENCE
WHO THEY ARE
INFLUENTIAL
Newsmakers, trendsetters, and leading voices shaping Asian culture & society
IMPACT
They want to make a positive impact on society at large, through investments,
commitments to sustainability, and forward-thinking work
EDUCATED
They are knowledgeable and always learning
WELL-TRAVELLED
They travel often to enjoy and discover special experiences
WHAT THEY ARE LOOKING FOR
INSPIRATION
Culture, society, food stories as a source of creativity and conversation
DISCOVERY
Of new experiences
CONNECTION
To the people influencing society, culture, and Asian identity
AUTHENTICITY
Stories and experiences with meaning
AUDIENCE: MALAYSIA
PRINT
10,000
Circulation
59,890
Readership
42
Average Age
52% 48%
Female Male
RM1.3 M
Annual Personal Income
RM1.68 M
Annual Household Income
DIGITAL
Content affinity: Lifestyle, travel,
entertainment, shopping, food & dining
53% 36% 11% 56% 44%
25-45 Years 45+ Years 18-24 Years Female Male
REACH & ENGAGEMENT: MALAYSIA
SOCIAL
45.3K
Facebook Followers
46.7K
Instagram Followers
DIGITAL
16K
Newsletter Subscribers
15%
Newsletter Open Rate
3%
Newsletter Click Through Rate
2.2 MINS
Average time on the website
388K
Sessions
333K
Unique Visitors
GROWTH TRENDS
22%
Monthly Audience Growth Rate
40%
Yearly Projected Traffic Growth
OUR PLATFORMS: DIGITAL
What we offer:
CONTENT CREATION
With your desired target audience, we utilise insight and
creativity to provide compelling and relevant content
VISUAL DESIGN
We create content and visuals designed to
maximise engagement across each of our channels
SOCIAL ONLY CAMPAIGNS
Campaigns specifically created to engage our audience on social media
PROMOTION & DELIVERY
Targeted multi-channel campaigns that reaches a desired KPI
REPORTING
An insightful post-campaign report
OUR PLATFORMS: PRINT
What we offer:
A STRONGER VISUAL IDENTITY
Tatler’s monthly print magazine was redesigned in March
2020, with a bold, sophisticated design through a new
logo, typography and visually strong treatment
INSPIRING CONTENT
Redefining “society” and featuring the most influential from
a greater cross-section of communities, industries and walks
of life, Tatler’s content is more modern and relevant
LUXURIOUS AD FORMATS
Maximise awareness through ad formats specifically designed to
capture the eyes and minds of our readers and enhance luxury presence
TARGETED DISTRIBUTION
Tatler magazine is circulated to qualified VIPs & subscribers and is
distributed at key locations and events. These include 5-star hotels,
retail outlets, banks, health, fitness and beauty centres, airlines,
private jets, luxury services apartments and more…PRINT EDITORIAL CALENDAR 2021
Our luxury and lifestyle content seeks to inspire and compel our
audience to take action. Through a unique editorial lens, we create
meaning and purpose across the topics our readers want most:
Fashion, Watches, Jewellery,
Travel, Automotive, Beauty,
Art, Food, Philanthropy,
Wellness, Real Estate
JANUARY FEBRUARY MARCH APRIL
A New Beginning Family The Culture Issue Spring Fashion
MAY JUNE JULY AUGUST
Culture Club The Best Summer Ever Spontaneity Youth
SEPTEMBER OCTOBER NOVEMBER DECEMBER
The New Season Asia’s Most Best Of Power and Purpose
Influential: StyleFLAGSHIP EVENTS
One of the most anticipated events on the social
calendar. Coming in Q4 2021
The annual event celebrating the entrepreneurs who are shaping
Asia’s future. Coming in September 2021
Tatler Dining's Best Restaurants Awards champions and celebrates the very
best of the food and drink scene in Malaysia. Coming in Q4 2021
A food festival that brings together Asia’s top chefs and mixologists
to create a unique dining experience. Coming in Q4 2021OUR LATEST INITIATIVES
A VIP venue to host intimate luxury events including, dinners,
cocktails, networking, roundtables, exhibits and product activations
A platform for female empowerment, a resource for
women to become their best selvesBRANDED CONTENT SOLUTIONS
What we offer:
CONTENT
Online Articles / BespokePrint / Content Hubs / Videos /
Custom Content
RESEARCH
Audience Survey / Audience Insights / Community
Circles
DIGITAL
Engagement Solutions / Webinars / Content Syndication /
EDM / Audiocast
EVENTS
Awards / Conferences / Experiences / Round Tables /
Networking CocktailsCASE STUDIES
Tatler x Garden International School
“3 Inspiring Women and Students”
CLIENT CATEGORY KEY DELIVERABLE TARGET AUDIENCE
Education Print + video + digital Parents
OVERVIEW
Through a branded content campaign in the “The Women Issue” & “Personal Best Issue”, Tatler
interviewed successful Garden International School alumni on how their education shaped their
achievements. The personalities were photographed and revealed over two magazine issues and
helped to drive brand awareness as one of the leading International Schools in Malaysia.
ACHIEVEMENTS
15k
Page views for each contentCASE STUDIES
Tatler x One&Only Desaru Coast.
“Datin Sabrena Revs Up Her Fitness At
One&Only Desaru Coast”
CLIENT CATEGORY PROMO PRODUCT
Travel Resort Experiences
KEY DELIVERABLE TARGET AUDIENCE
Video + Digital Tatler Audience
OBJECTIVE
To create brand awareness for One&Only Tennis camp and spa. Tatler created a branded
content campaign by engaging with Tatler Friends to travel to Desaru Coast on a wellness
retreat. The content focuses on the wellness package and the benefits for the guest, and
not forgetting the luxurious serenity experience at the resort.
ACHIEVEMEN TS
38k
Page views
32,990
Instagram video views via Tatler Friend shares (@Sabrena9)CASE STUDIES
Tatler x Pavillion Damansara Heights
“The Neighborhood’s Accessibilities”
CLIENT CATEGORY PROMO PRODUCT
Property Pavillion Damansara Heights
KEY DELIVERABLE TARGET AUDIENCE
A series of 3: video + digital High Net Worth Individuals
OBJECTIVE
What’s important when it comes to buying a property? The neighborhood! We created a
series of 3 videos with our Tatler Friends to talk about the accessibility of staying around
Damansara Heights. Dining, Schools, Parks, outdoor activities, you name it, they have it!
ACHIEVEMENTS
59k
Page views in total for 3 content
7.9k
Youtube views for 3 contentCASE STUDIES
Tatler x Cortina
“Tips On Buying Your First Luxury Watch
”
CLIENT CATEGORY PROMO PRODUCT
Watches Cortina
KEY DELIVERABLE TARGET AUDIENCE
Digital High Net Worth Individuals
Luxury Watch Enthusiasts
OBJECTIVE
With the launch of Cortina’s new boutique in Q1 2021, we developed a pre-opening
advertorial to increase awareness on not only the exclusive pieces offered by Cortina, but also
educate our audience on how to pick their first luxury watch.
ACHIEVEMENTS
23k
Page viewsPRINT ADVERTISING RATES & SPECIFICATIONS
Types Pages Rates (RM) 6X 12X
Advertising
Full Page (ROP) 1 15,540 14,385 13,125
Double Page Spread (ROP) 2 31,080 28,770 26,250
Special Insertion
Outside Back 1 29,610 27,615 25,515
Inside Back 1 22,890 21,315 19,530
IFC Spread 2 52,290 49,980 47,355
1st DPS 2 40,425 37,800 34,860
2nd DPS 2 37,905 35,280 32,445
3rd DPS 2 36,330 33,705 30,870
4th DPS 2 34,755 32,130 29,295
Ad Facing Around Asia 1 16,905 15,645 14,280
1st Ad Facing TOC 1 16,905 15,645 14,280
2nd Ad Facing TOC 1 16,905 15,645 14,280
3rd Ad Facing TOC 1 16,905 15,645 14,280
Masthead 1 16,905 15,645 14,280
Editor’s Note 1 16,905 15,645 14,280
Guaranteed Position Facing Content: 1 16,485 15,225 13,965
The Scene/The Well/Style/Lifestyle
The Scene/The Well/Style/Lifestyle
.
• Rates effective Jan 2021 and are subject to further changes in 20201
Guaranteed Positions Booking Deadline • 100% SOV buys with specific ad unit combinations on desktop and mobile
Depending on availability of space and subject to the following surcharges: Six weeks preceding the month of publication.
• Site buy-outs are subject to availability and do not include DINING, GEN.T, and
Fixed position: 20% loading SPECIAL PAGES
Page facing editorial: 15% loading Closing Deadline
• Specs and guidelines will be provided upon receipt of a confirmation order
For non-prime position, closing date for all material is the first day of
Non-Standard Advertising • Cancellation charges apply
the month preceding the month of publication.
Rates quoted are for basic process colours (Cyan, Magenta, Yellow & Black). • Rates are inclusive of 15% agency commission and subject to 6% SST
Rates for insert, special colours, metallic inks, gatefolds and other non- Cancellation • Tatler Asia (Malaysia) Sdn Bhd reserves- the right to approve creative
standard advertising are available from the director No cancellation accepted after 6 weeks preceding the month of
artwork prior to display campaigns going live
publication. Bookings for fixed and prime position advertisements are
• Material deadline: 14 days prior to live date. Late submissions that result in
non-cancellable.
delayed start dates will not be compensatedDIGITAL ADVERTISING RATES & SPECIFICATIONS Desktop Size Rates (RM) Premium Billboard 970 (W) X 250 (H) Upon request Billboard 970 (W) X 250 (H) Upon request Large Leaderboard 970 (W) X 90 (H) Upon request Interscroller 1600 (W) X 800 (H) Upon request Half Page Ad (Persistent) 300 (W) X 600 (H) Upon request LREC (Persistent) 300 (W) X 250 (H) Upon request Floating Banner 970 (W) X 90 (H) Upon request Mobile LREC 300 (W) X 250 (H) Upon request Full Page Banner 320 (W) X 480 (H Upon request Interscroller 640 (W) X 960 (H Upon request Takeover Banner 640 (W) X 960 (H) Upon request Leaderboard 320 (W) X 50 (H) Upon request Floating Banner 320 (W) X 50 (H) Upon request Email Marketing One-Off Endorsed eDM (Full 17k Database] 13,000 Branded Content, Video Advertorials Upon request
MEDIA KIT 2021
For Sales & Advertising Enquiries:
+603 – 2780 8833
advertising-my@asiatatler.comYou can also read
