CHANNEL PARTNER PROGRAM (CPP) - Empowering Your Business Through Partnership - TAIGER
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CHANNEL PARTNER PROGRAM (CPP) Empowering Your Business Through Partnership
INTRODUCTION
Enrolling in the TAIGER Channel Partner Program (CPP) empowers your
business and grants you access to the most cutting-edge selection of
AI-powered Knowledge Worker AutomationTM (KWA) solutions available in
the market. Through the CPP, you will reach new markets, gain access to
valuable customers, and accelerate sales. The CPP provides a wide range of
sales and marketing resources to ensure success in the reselling, deployment,
and maintenance of TAIGER’s cutting-edge solutions. The benefits of the
offering grow in conjunction with your commitment to the program.
TAIGER CPP KEY ADVANTAGES
LEAD SELL
Become a certified leader in Sell TAIGER’s products in a
Knowledge Worker AutomationTM rapidly growing market
PROFIT DIFFERENTIATE
Benefit from a rewarding program Establish a competitive advantage
that offers high profitability and gain meaningful industry
knowledge
GROW
Increase business opportunities
with exclusive access to rapidly
growing community of clients and
strategic partners
page 1“CPP enables partners to better sell and deploy the most
advanced KWA solutions in the market - substantiated by
TAIGER’s large customer base across financial services”.
– TAIGER’s CPP Partner
With the Channel Partner ProgramTM, TAIGER empowers our partners to
increase revenue and customer satisfaction. CPP partners enjoy privileged
access to trainings, sales resources, and support.
TAIGER CPP BENEFITS
LEADING-EDGE SOLUTIONS
TAIGER’s partners have an unprecedented opportunity to lead
the next industrial revolution and drive adoption of the world’s
most advanced Knowledge Worker AutomationTM solutions.
GLOBAL CLIENT NETWORK
With some of the largest financial institutions as key customers,
TAIGER has a broad range of solutions that creates extensive
opportunities to up-sell and cross-sell across the globe.
RAPIDLY EXPANDING MARKET
According to International Data Corporation (IDC), spending
on AI will grow from USD 12B in 2017 to 57.6 B in 2021. The
market for AI in financial services alone is expected to grow
from USD 1.3B to 7.4B in that same period.
LARGE COMMERCIAL OPPORTUNITY
The groundbreaking nature of Taiger’s technology, combined
with deep sales expertise and knowledge, provide partners
with new opportunities to win highly profitable deals. In
addition to high resale margins, partners gain from delivering
setup and customization services around Taiger solutions.
TAIGER CHANNEL PARTNER PROGRAM
Leading-edge. Flexible. Trusted. Be part of the next industrial
revolution and enroll today.
page 2FLEXIBILITY: LOW BARRIER TO ENTRY, HIGH UPSIDE
OPPORTUNITY
TAIGER is committed to creating a channel in which mutual success is
delivered to all those involved. The TAIGER CPP is a simple, flexible, and
profitable medium through which members can grow their businesses by
investing in and building around TAIGER’S solutions. The CPP structure is
simple and transparent, with different levels of support and resources to
match members’ specific needs. As needs grow, so does the support offered
by the program.
TAIGER’s CPP offers three tiers of membership to deliver specific benefits to
partners with specific skills and business needs. The different tiers are the
following:
PLATINUM
As the top tier of the Partner Program, the Platinum tier is for partners
who already have an established customer base and require a higher
level of support. To reach this level, partners must have at least three
TAIGER-certified Sales Engineers and three TAIGER-certified Technical
Sales Managers. Platinum members are recognized for their deep
knowledge across Taiger solutions and cognitive technologies, and
receive highly dedicated and specialized support.
GOLD
The Gold membership tier is for partners who are growing their
customer base and require increasing support in sales and marketing.
Gold members are eligible to sell and deploy the full range of TAIGER
solutions both in the cloud and on-premise. To attain this level, partners
must at least have one TAIGER-certified Sales Engineer and one TAIGER-
certified Technical Sales Manager. The Gold tier is the most popular
level of membership.
SILVER
The Silver tier is the entry-level membership tier for the Partner Program.
It is open to all partners who are interested in reselling Taiger solutions.
It provides a cost-effective and flexible way for partners to win business
and progress towards higher membership tiers.
page 3Each membership tier comes with certain benefits, as illustrated in the
benefits chart below.
FEATURES SILVER GOLD PLATINUM
Joint go-to-market
Business plan milestones
TAIGER sales methodology
Account management support
SALES
Presales support
Sales training
Sales tools
Demo software
TAIGER Welcome Kit
Entry in the TAIGER Partner
Locator
TAIGER partnership certification
TAIGER marketing certification
Use of TAIGER logo on website
MARKETING
TAIGER email newsletter
Joint marketing activities
Joint press releases
Planning of marketing activities
Joint success stories
Co-branding of marketing
materials
Exclusive branding
TECHNICAL
Technical support
Participation in beta program
WORLDWIDE ACCESS
All members enjoy the following benefits:
• Global network of sales and technical consultants located in Singapore,
Madrid, and Mexico City
• Multichannel support
• Reduced membership fee
page 4“TAIGER’s Channel Partner Program is the bedrock of our
business. TAIGER is our strategic allies and integral part of our
business model and growth strategy”.
– TAIGER’s CPP Partner
ESTABLISHING THE VALUE
THOUGHT LEADERSHIP
CPP members have credibility as thought leaders and trusted partners.
Advancing their knowledge and skills through courses and certifications
offered by the TAIGER ACADEMY is paramount. Channel partners have
exclusive access to discount rates at TAIGER ACADEMY for live or
remote trainings.
CO-BRANDING
Co-branding efforts can be created in the form of marketing collateral,
websites, advertising or signage to maximize exposure and accelerate
sales. CPP members receive a partner corporate identity kit and guidance
as to how best to profit from co-branding opportunities.
MARKETING COLLATERALS
Clients want to be educated, and CPP Members must be able to satisfy
their information needs. Case studies, demo guides, newsletters and
market research are available to support the efforts of CPP members in
establishing the value of TAIGER’s KWA solutions.
TECHNICAL DOCUMENTATION
Consultative sales processes require an in-depth understanding of the
technology and relevant details. Roadmaps, feature sets, technical
architecture and white papers help CPP members accelerate sales.
ACCESS TO SHOWROOM
CPP partners have complimentary access to the showroom where
all TAIGER solutions are available for demonstration purposes. The
showroom is an indispensable sales tool to showcase the superior
capabilities of TAIGER’s solutions.
Register to the Taiger Channel Partner Program
Visit http://www.taiger.com/channel-partner-program/ for more information on
how to join the community.
page 5ABOUT TAIGER
TAIGER’s mission is to help organizations optimize operational efficiencies by automating complex cognitive tasks with
advanced artificial intelligence beyond machine learning. TAIGER® is the market leader and pioneer of Knowledge Worker
AutomationTM, and our solutions provide unparalleled accuracy in information extraction and access for industry leaders in
financial services and government. TAIGER® is recognized as Gartner Cool Vendor in 2017.
@ 2018, TAIGER. All rights reserved. Unauthorized reproduction is strictly prohibited. Information is based on
best available resources. Opinions reflect judgement at the time and are subject to change. TAIGER® and
Knowledge Worker Automation™ are trademarks of TAIGER®. All other trademarks are the property of their
respective companies. For additional information, visit http://www.taiger.com.
SINGAPORE UNITED STATES HONG KONG
26B Temple Street. 3500 South Dupong Highway, 9/F China Merchants Building.
Singapore 058571. Dover. Delaware 19901. 303-307. Des Voeux Road Central.
Sheung Wan.
SPAIN UNITED KINGDOM +65 9235 4280
Apolonio Morales 13, Herschel House. 58 Herschel Street, www.taiger.com
Local H. Madrid 28036. Slough. Berkshire SL11PG. business@taiger.com
@2018 TAIGER. TAIGER® and all associated logos and designs are trademarks or registered trademarks of TAIGER. 20180408-2000
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