Championing Chocolate: Toblerone Novelties Target Gifting, Sharing & Sense of Place - TFWA Product Showcase
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
Contact: Lisa de Klerk
+6582266951
lisa@wefiltr.com
Championing Chocolate:
Toblerone Novelties Target Gifting, Sharing &
Sense of Place
New flavor & refreshed packaging from travel retail’s #1 chocolate brand to leverage
gifting, sharing and Sense of Place to sustain category growth
ZURICH, Switzerland – September 12, 2019 – Mondelez World Travel Retail (WTR) will
showcase a new line-up of travel retail exclusive products from power brand Toblerone at the
upcoming TFWA World Exhibition in Cannes (Riviera Village, Stand RG5). Designed to appeal
to a wide profile of global shoppers, the novelties extend Mondelez WTR’s emphasis on three
major opportunities in confectionery – gifting, sharing and Sense of Place.
Mondelez WTR Category Marketing Manager, Irina Tarabanko, said: “Mondelez World
Travel Retail’s chocolate portfolio is enjoying fantastic growth across all regions, and chocolate
remains the most popular confectionery product purchased in airports1. To sustain this momentum
and address the industry challenges of basket size and low spend, we’re leveraging the number
one chocolate brand in the channel with products that speak to major trends in confectionery.”
Tarabanko adds: “By leading the way in gifting, further developing Toblerone’s presence in
sharing and capitalizing on the highly successful Sense of Place trend, we endeavor to drive more
shoppers and more spend in line with our ‘Delighting Travelers’ category vision.”
The chocolate of choice: Toblerone leads the way in premium gifting
When it comes to confectionery purchases in duty free, over a third of shoppers are looking for
products for others, and chocolate is the most popular gift2. Mondelez WTR is capitalizing on the
1 Horizon Travel Retail Catalyst Report (TRaCS) 2018: Global Traveller report
2 Horizon Travel Retail Catalyst Report (TRaCS) 2018: Global Traveller report
gifting opportunity through an exciting new flavor for the iconic Toblerone 360g bar, as well as
artfully redesigned Messages bars.
Toblerone Gingery Orange (360g bar)
Toblerone presents its iconic triangular Swiss chocolate in a
360g bar with an unexpected twist. Bringing together the perfect
balance of flavors, new ‘Gingery Orange’ combines Toblerone
milk chocolate with orange peels covered with ginger.
Toblerone Gingery Orange 360g bar is available globally from
April 2020.
Toblerone Messages 2.0 (360g bar)
First introduced in 2017 to resounding success, Toblerone is
updating its ‘Messages’ packs with a fresh new design.
Featuring striking geometric patterns in the brand’s signature
gold and red, the redesigned sleeves offer travelers a more
premium confectionery gifting option with an additional
personalization opportunity directly on the pack. Available to
order now.
Tiny’s for the taking: Toblerone expands in ‘sharing’
30% of traveling shoppers purchase confectionery with the intent of sharing it3, making this a key
segment to play in. Leveraging an already highly successful format, Toblerone is extending its
Tiny range with three new products.
Toblerone Tiny Gingery Orange – Mono & Mix (272g)
The exciting new Gingery Orange flavor will also grace
shelves in Tiny format. Toblerone Tiny Gingery Orange
comes in a Mono (single flavor) bag as well as a Mix bag
that includes Milk and Dark chocolate tiny’s. The Mix bag is
available globally from November 2019 while the Mono bag
will roll out in July 2020.
3 Horizon Travel Retail Catalyst Report (TRaCS) 2018: Global Traveller report
Toblerone Tiny Crunchy Almonds Mix (272g)
Originally launched exclusively with Dufry in July 2018, the hugely popular
Toblerone Tiny Crunchy Almonds Mix 272g bag is now available globally.
The bag contains a mix of the best-selling Toblerone miniature flavors –
milk, white and crunchy almonds chocolate – and has already established
itself as a best-seller.
Loving local: Toblerone reignites ‘Sense of Place’ campaign
Toblerone first pioneered ‘Sense of Place’ in
the confectionery category in 2015, when the
brand introduced its award-winning
Destination sleeves for the 360g bar. Since
then, Mondelez WTR has launched Cadbury
Dairy Milk Minis with destination-specific
packaging featuring icons like Beefeaters in
the UK and palm trees in Dubai, as well as extending Toblerone’s
destination packaging with a Dubai-specific Toblerone Tiny Milk 272g bag.
The success of these packaging innovations emphasizes the ongoing
relevance of this opportunity and have laid the groundwork for a Toblerone Destination sleeve
redesign and range extension, cover more than 30 airport locations worldwide. The new “Sense
of Place” products will start to hit shelves at the end of 2019.
ENDS
About Mondelez World Travel Retail
Mondelez World Travel Retail, a member of the Mondelēz International family, is the
leading confectionery manufacturer in travel retail that makes every traveler’s journey delicious
in airports, ferries, airlines, and border stores across the globe. Its portfolio covers all main
confectionery categories, chocolate, biscuit, gum and candy, with beloved brands such as
Toblerone, Milka, Cadbury, Oreo, Daim, Côte d’Or, Mirabell, Marabou, Freia, Chips Ahoy!,
Trident, Stimorol and Bassett’s. Visit www.mwtr.com.
About Mondelēz International
Mondelēz International, Inc. (NASDAQ: MDLZ) empowers people to snack right in over
150 countries around the world. With 2018 net revenues of approximately $26 billion, MDLZ is
leading the future of snacking with iconic global and local brands such as Oreo, belVita and LU
biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident
gum. Mondelēz International is a proud member of the Standard and Poor’s 500, Nasdaq 100
and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow the
company on Twitter at www.twitter.com/MDLZ.
You can also read
