CARDIFF STOPOVER VOLVO OCEAN RACE - PARTNERSHIP OPPORTUNITIES - Volvo Ocean Race Cardiff
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VOLVO OCEAN RACE CARDIFF STOPOVER MAY 2018 PARTNERSHIP OPPORTUNITIES
VOLVO OCEAN RACE OVERVIEW The Volvo Ocean Race is the world’s premier offshore race, an exceptional test of sailing prowess and human endeavor, which started over 40 years ago. Tough, intense, and featuring almost three times as much Southern Ocean sailing as the previous edition, the Volvo Ocean Race 2017-18 will be contested over the longest distance in race history at around 45,000 nautical miles, crossing four oceans and taking in 11 major cities on five continents. The race is now known as one of sailing’s biggest and best events.
VOLVO OCEAN RACE
MEDIA COVERAGE 49.9m
Youtube & Facebook
video views
127m
1.56bn page views
cumulative TV
audience
41.6m
7,663 visits to
hours of broadcast volvooceanrace.com
coverage
242
broadcasters from
83 countries 6.2m
unique visitors
UK STOPOVER CARDIFF Cardiff is the capital of Wales – and a sporting capital too. The arrival of the Volvo Ocean Race in 2018 completes a world-class sporting double for the Welsh city, which hosts the UEFA Champions League Final in 2017 at the city’s iconic Principality Stadium. Wales is also a growing power in world football, having enjoyed an incredible run to the semi-finals of Euro 2016. Otherwise, it’s fair to say that the national sport is rugby! There’s a stunning range of tourist attractions in a city that is rich in ancient history. For a start, there’s the imposing Cardiff Castle, which has stood proud above the city since the 11th century. There’s the National Museum Cardiff, Wales Millennium Centre – the home of opera, and if you like rafting as much as sailing, don’t miss the Olympic standard course at Cardiff International White Water. With over a million residents in its metropolitan area, it’s not just sport that Cardiff has to boast about – in 2016, a European Union survey has revealed that Cardiff is the third best capital city to live in across the whole the continent.
CARDIFF, UK STOPOVER OPPORTUNITY Cardiff has been chosen as the destination for the first Volvo Ocean Race transatlantic leg to the United Kingdom in 12 years, when the world’s leading offshore race makes its debut visit to Wales in 2018. The transatlantic leg is traditionally one of the nine-month event’s biggest highlights and toughest tests for sailors in often challenging conditions. Sailors will leave Newport, Rhode Island, USA, on May 20 and will cover approximately 2,900 nautical miles until they reach Cardiff. The event will take place over two weeks and look to attract over 200,000 people to the iconic Bay area in Cardiff.
MORE THAN JUST A
SAILING EVENT
Fringe Events
Music Festival Business Networking
HOST CITY CARDIFF
SPONSORSHIP STRUCTURE
PRESENTING
PORT
PARTNER
SPONSOR
HOST CITY HOST CITY HOST CITY
PORT
PORT PORT
SPONSOR SPONSOR SPONSOR
SPONSOR
SPONSOR SPONSOR
OFFICIAL OFFICIAL OFFICIAL
PORT
SUPPLIER PORT
SUPPLIER PORT
SUPPLIER
SPONSOR
(PRINT) SPONSOR
(ACCOMMODATION) SPONSOR
(TECHNOLOGY)
OFFICIAL OFFICIAL OFFICIAL
PORT
SUPPLIER PORT
SUPPLIER PORT
SUPPLIER
SPONSOR
(BEVERAGE) SPONSOR
(MEDIA) SPONSOR
(PRINT)
VOLVO OCEAN RACE SPONSOR BENEFITS
HOST CITY OF THE VOLVO OCEAN RACE ON-SITE BRANDING Sponsors will have prominent banner advertising and promotional flags positioned along the Race Village boundaries and sectioned areas. Other branding opportunities include: Main Stage branding Logo on all official signage Logo/commercials on official match screen
CITY BRANDING Unique branding opportunities to target audiences away from the race village
Cardiff - Host City of the Volvo Ocean Race
PRINT & MEDIA
OUTDOOR ADVERTISING
NATIONAL PUBLICATIONS
REGIONAL PUBLICATIONS
RADIO CAMPAIGNS
Please note advertising is the responsibility
of the Host City not the Volvo Ocean Race.ONLINE REACH
NEWSLETTERS
DIGITAL Sponsors’ brand logo and hyperlink to be sent out to:
100,000 45,000
Visit Wales Cardiff / Council
database database
WEBSITE -
CARDIFF 2018
Informative and engaging
website which will allow
spectators and the public
to know what is on and
when during the two week
stopover. This will also
be a significant platform
for sponsor branding and
SOCIAL MEDIA
promotion.VOLVO OCEAN RACE
HOSPITALITY
Unique experiences for your clients and
employees to showcase your relationship with
one of the largest sporting events in the world.
Attendance at the prestigious vip
awards dinner
Tickets to the offcial hospitality space
Guided tours of the Race Village
Amazing! Amazing! I was lucky enough
to be able to drive. It was a once in a
lifetime experience! I’ll be telling my
family all about this, and everyone at
the office
Morten Lehmann,
Maersk Line guest after taking part in
Pro-Am Racing in LisbonHOSPITALITY VVIP Ultimate VVIP experiences is the chance to go out on the water and enjoy the thrill of meeting the boats at the finish line, after the exhausted sailors have completed weeks of racing at sea. Special guided tours of the boatyard Private Boats can get you up close and personal Come on board the teams’ boat during the in-port race Unique Cardiff/Volvo Ocean Race gifts for clients 5* Accommodation I wish I could do as much business in my office at home as in the Sailors’ Terrace in the Volvo Ocean Race. From impromptu meetings through to important private dinners this was the place to be. Jan Arie van Barneveld, CEO Brunel
‘VOLVO OCEAN RACE
ACTIVATIONS
& PROMOTION
Exhibition Space - Sponsors will be provided
with space inside the village to activate
and engage with thousands of spectators
showcasing their services, products
and providing interactive activities for
business leaders, high net worth
individuals, families and sports
fans.
saw sales figures over 50%
higher than projected due
to public sales in the Race
Villages, sales to teams and
B2b sales to Race sponsors.EDUCATION PROGRAMME FAMILY ACTIVITIES As part of the activities surrounding Cardiff Volvo Ocean Race 2018 plans will include a major educational programme on the health of the oceans to help ensure a positive impact and lasting legacy for children and people in Cardiff, Wales and the UK. The event’s aim is to attract a minimum of 200 school children per day and over 2,000 visitors to partake in the programme together with interested corporate partners wishing to actively engage and promote eco and green agenda issues that directly affect our nation. Family friendly themed activities around the event Seminars and tutorials on the impact of plastics on our oceans Promote a schools competition focusing on innovative way to keep the oceans clean Opportunities for environmental charity groups to fund-raise as part of an ongoing programme The environmental legacy aim is for Cardiff to introduce a free water refill scheme throughout the city. This will mean less plastics and waste and to help create a legacy to be proud of.
CONTACT Joshua Channing DD: +44 (0)29 2039 1722 Mobile: +44 (0)7918 651 628 Email: joshua.channing@engagesport.com Robert Norster DD: +44 (0)29 2039 1726 Mobile: +44 (0)7836 216 008 Email: robert.norster@engagesport.com Wim Noordzij Mobile: +31 (0)6 5314 2432 Email: wim@event-broker.com Website: www.event-broker.com
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