Bringing property professionals together - MEDIA PACK 2022 placenorthwest.co.uk - Place North West
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Bringing property professionals together MEDIA PACK 2022 placenorthwest.co.uk
Richard Hemmings
Business development director
“We have enjoyed a strong relationship with the Place North West
team for a number of years now and have benefitted greatly from the
exposure provided by their diverse range of publications and events.”
MEDIA PACK 2022
Contents
Readership 4 The Subplot sponsorship 19
Development Map 20
Events 6
12-month campaign 21
Event sponsorship 7
Social events 8 Clients 22
Place Party 9
Costs 23
Event attendees 10
Client events 11 Contact 26
Additional opportunities 12
Amplify your exhibition presence 13
Online Marketing 14
Podcast 15
Video 16
Banner advertising 17
Insight + comment pieces 17
Email marketing 17
Market research 18
Jobs board + event listings 18
3
MEDIA PACK 2022
Readership
We pride ourselves on producing quality news and events that keep the North
West property market informed and connected.
We report on the built environment in Manchester, Greater Manchester,
Liverpool, Merseyside, Preston, Lancashire, Cumbria, Cheshire, Warrington
and North Wales.
300,000 Unique visitors to the
website each month
12,500+ Newsletter subscribers
600,000 Pages read each month
85% ofproperty
readers rate us as their top
news source
1,300 500
500 2,100
1,750 1,000
1,450 1,300
800 950
550
4
MEDIA PACK 2022
Place North West has a diverse array of subscribers who reside across the
entire North West region and beyond.
65% Manchester & Greater Manchester
16% Cheshire & Warrington
14% Liverpool & Merseyside
3% Lancashire
1% North Wales
1% Cumbria
1% London
2% Other
58%
70% male
of readers are
manager level
or above 42%
female
5
Events
MEDIA PACK 2022
Conference Sponsorship
The interactive nature of what we do offers sponsors the chance to network with
potential clients in a meaningful way, delivering not only immediate opportunities,
but also building potential for longer-term relationships.
We actively work with our sponsors to identify and attract potential clients to
events and help follow up with leads afterwards.
“As always, Place North West delivers brilliant
debates with insightful speakers at the cutting edge
of the issues that matter in the built environment."
Lucy Lomas
director
Luma Marketing
What’s included?
• Access to the delegate data list prior to the event
• Branding and promotion on our newsletters, website and social media
• Branding / stand at the event
• Video recording of the event
• Introductions to event speakers
7
MEDIA PACK 2022
Social Events
Our social events guarantee great food, drink and a relaxed, friendly
networking environment for you to connect with old friends and new.
End your week at MIPIM with high-calibre
informal networking on the beach
MIPIM Closing Drinks
• 500 guests
A chance for younger people in the
industry to raise their profile and
grow their network
• 150+ guests
Enjoy relaxed summer drinks and
SUMMER good food, while you network with
SOCIALS property professionals
• 150+ guests
What’s included?
As a sponsor, you will receive branding promotion on our
newsletters, website and social media, branding at the event,
delegate data for follow-up, tickets and photographs from the
event for you to use for marketing purposes.
8MEDIA PACK 2022
Place Party
Align your brand with the best social in the property calendar, attended by
over 720 guests. Expect an electric atmosphere without any long speeches,
awards, formalities or interruptions.
What’s included in the sponsorship packages?
• Your branding displayed throughout the venue
• Social media promotion before, during and after the event
• Premium drinks package
• Event photography and highlight video of the night
• 10 tickets and a table on the front row
• Access to the delegate list
• Company advert in the printed
programme at the event
9MEDIA PACK 2022
Event Attendees
An enormous range of companies that operate within the North West built
environment attend our conferences. From developers, architects and
planners, to lawyers, investors and local authorities.
Manchester City Council Renaker
Allied London Arcadis
Capital & Centric Seddon
Lovell Partnerships AECOM
Arup Cheshire East Council
Taylor Wimpey WSP
Wardell Armstrong Hodder + Partners
Cundall Transport for the North
CBRE HBD
Morgan Sindall Gillespies
Merseytravel Skanska
University of Manchester Homes England
Hydrock Lancashire Council
Bury Council Tatton Group
Sigma Capital Kier Property
WYG MAG Property
Falconer Chester Hall Ainscough Strategic Land
Placefirst BDP
Rochdale Council Avison Young
Capita Turley
Peel Redrow Homes
Highways England Ryder Architecture
Unify Xenia Estates
LUC Blackpool Council
10MEDIA PACK 2022
Client Events
If you are thinking of producing an event, be it physical or online, but do not
have the in-house resources or database of contacts to do so, Place North West
can help.
Costs depend on the type of event and level of support you need. Contact us to
discuss a tailored offering for you.
What’s included?
• Content creation and curation of the event
• Sourcing of high-profile speakers
• Full approach to our 12,500+ subscribers to create the guestlist
• Follow-up editorial about the event in the daily newsletter and on the website
• Delegate data for post-event approaches
• Social media promotion and support
• Branded listing on our events calendar
Place North West has delivered bespoke events for the following companies:
11MEDIA PACK 2022
Additional Opportunities
Maximise your event with additional opportunities that will elevate
your brand during a busy conference or social.
Advert in programme or event app | £500
Promote your brand to Place Party guests with an advert in our
printed programme or promote your business to a specific sector or
audience with a prominent banner advert on our event app accessed
by delegates.
Product seat drop | £750
Distribute your leaflets, flyers, branded merchandise or gift bags on
seats, on the guests’ tables, or at the registration desk.
Exhibit | £1,500
Showcase your company with an exhibition space at our conferences.
• Can include a table and two pop-up banners
• Two free tickets to the event
• Opportunity to distribute literature
• Access to the delegate list
• Screen available at an additional cost
12MEDIA PACK 2022
Amplify your
Exhibition Presence
Make the most of your attendance at national and international conferences.
Associate your brand with a leading property event, maximise your business
development, drive footfall to your stand, and raise the profile of your staff.
Opportunities include
• Editorial sponsorship
• Video content from your stand
• Social media promotion
• Place MIPIM Closing Drinks sponsorship
• Online advertising
• Timed publishing of Comment Pieces
• Video interviews of key staff
Cost dependent on activity
We also offer a variety of supporting services including copywriting, event chairing,
consultancy advice, graphic design, campaign planning, and graphic design.
13Online Marketing
MEDIA PACK 2022
Podcasts
Promote your brand and your company’s personality to a large targeted and
engaged audience and share your knowledge and understanding of the property
industry in a creative manner.
• Position senior figures as thought leaders of the industry
• Your brand featured in the intro and outro of your podcast
• Featured in the Place Daily Briefing sent out to our
12,500+ subscribers
• Promotion of your podcast on our social media channels
• Voice your expertise on a topic or theme
of your choice
• Web links and written overview of your
company alongside your podcast on
placenorthwest.co.uk/podcasts
Hosted on leading podcast platforms
including Spotify and Apple Podcasts
£2,500
15MEDIA PACK 2022
Video Services
Grow your online profile and maximise your event presence with our filmed
roundtables, exhibition video and video editorial services.
We take care of the entire
production process, from sourcing
guests and venues, to filming,
editing and online promotion.
VIDEO ROUNDTABLE | £5,000 / FROM £7,000 ON LOCATION
(MIPIM, EXPO REAL, CIH)
EXHIBITION VIDEO | FROM £2,500
VIDEO EDITORIAL CONTENT | FROM £1,500
16MEDIA PACK 2022
Banner Advertising
Drive traffic to your website with thumb-stopping banner ads that are displayed
across our website, visited by 300,000 property professionals a month.
WEBSITE | £1,000
PLACE DAILY BRIEFING | £1,250
WEBSITE + PLACE DAILY BRIEFING COMBO | £1,500
EVENTS, JOBS + INSIGHT | £500 (circa 7 bulletins a month) prices are per month
Insight + Comment Pieces
Upload unlimited content to our website regarding a specific topic or sector with Place Insight
or produce a one-off, fixed-price thought leadership Comment Piece.
• Every post features author image, contact details, company logo and link
• Included in the Place Daily Briefing sent to 12,500+ subscribers
INSIGHT | £4,000 FOR 6 MONTHS / £6,000 FOR 12 MONTHS
COMMENT PIECE | £975
Email Marketing
Send your own direct email to our engaged subscribers or have our team design it for you.
• Include imagery, videos, website links and document downloads
• Full analytical review
MAILSHOT | £1,950
MAILSHOT WITH DESIGN | £2,300
17MEDIA PACK 2022
Market Research
We will produce an in-depth, independent report on a topic that is important
to you, contacting business leaders, indentifying key trends and tracking sector
opinion.
• Bespoke tool for marketing and business development
• Full report designed, produced and promoted to our entire readership
MARKET RESEARCH | FROM £10,000
Jobs Board + Event Listings
For a one-off fee we will advertise your job vacancies on our website, in the Place
Daily Briefing and Jobs Bulletin with no time limit.
We can also promote your event listing, published on our popular events
calendar.
• Fully branded with social media promotion
• Sent to 12,500+ property professionals
JOBS BOARD | £495 FOR ONE / £1,000 FOR THREE
EVENT LISTINGS | £100 PER LISTING
18MEDIA PACK 2022 The Subplot This weekly supplement of stimulating analysis adds a probing and incisive voice to our news coverage, getting behind the headlines and examining the issues affecting the industry. What’s on offer? Banner Advertising and Comment Piece package One month of banner ads on The Subplot newsletter, Place North West website, and a Comment Piece. £2,500 Advertising on The Subplot - four newsletters £1,000 Sponsored Inclusion in The Subplot Podcast with the editor £2,500 Sponsorship of The Subplot Dinners (Chatham House Rules) From £2,000 Annual sponsorship Social media announcement of your sponsorship, 12 months of banner advertising in The Subplot and on our website, a quarterly comment piece, invites to private dining events and invitation-only fireside interviews. £15,000 Sponsorship of The Subplot gives you the opportunity to align your brand with high quality market intelligence and present your business in a unique setting to our 300,000 unique monthly website visitors. 19
MEDIA PACK 2022
Development Map
Our unique 3D map highlights all the selling points for your
development or site, raising awareness among our readership.
• Clickable branded pins
• Your site linked in relevant news articles
• Each pin can show images, site details, web links, contact details
• For sites at all stages
• Direct email to Place North West’s 12,500+ subscribers to launch your development
BASIC PACKAGE | £500
ENHANCED PACKAGE | £2,500
20MEDIA PACK 2022
12-Month Partnership
A comprehensive package to really accelerate your profile and provide access to
your target audience. Maximise the best of our online and offline opportunities for
your business to influence stakeholders, meet potential customers and shout about
what you do.
Campaign example
• Website + newsletter banner advertising
• 12 months of Place Insight with unlimited upload
• Bespoke video roundtable
• Event sponsorship with branding throughout
2022 annual partners include
21MEDIA PACK 2022
Client Selection
Specialists in Transportation
Waterman Group is one of the UK’s leading
consultancy companies with extensive exper
transport and infrastructure schemes.
Our award winning teams provide professional services th
the asset starting from initial surveys and concept plannin
management, supervision and on-going maintenance.
The same underlying philosophy applies to all our project
other team members to develop the most creative, high qu
within the specified budget. The company’s commitment t
has resulted in strong client relationships, generating high
Our Local Team
Our teams in Liverpool, Manchester, Leeds and Sheffield p
services across the North of England.
Andrew Ferguson
Executive Director
22 Infrastructure & Environment
andrew.ferguson@watermangroup.comMEDIA PACK 2022
Costs
OPPORTUNITY PACKAGE SPECIFICS COST
Event sponsorship Conference £3,500
Social £1,500 - £10,000
Virtual £2,500
Client event Bespoke event management On enquiry
MIPIM / industry event Online and offline MIPIM-related £5,000 - £20,000
editorial sponsorship profile raising activity
Event advert Advert in Place Party programme or event app £500
Product seat-drop Flyer or merchandise given out to delegates £750
Exhibition Exhibition stand at a conference £1,500
Filmed roundtable Dedicated video + chairing £5,000
Exhibition video Video promo at industry events From £2,500
Event chairing Chairing your event or panel From £500
12-month mixed campaign Tailored online and offline package £12,000 - £50,000
23MEDIA PACK 2022
Costs
OPPORTUNITY PACKAGE SPECIFICS COST
Website advertising Web banner on placenorthwest.co.uk £1,000 per month
Newsletter advertising Banner on Place Daily Briefing £1,250 per month
Web + newsletter bundle Newsletter banner + website banner £1,500 per month
Bulletin advertising bundle Events, Jobs + Insight bulletin £500 per month
Email marketing Mailshot to Place’s database with your own £1,950 per email
email content
Insight contributor 6 months / 12 months £4,000 / £6,000
Including copywriting £7,000 / £9,000
Comment piece Online comment piece £975
Including copywriting £1,250
Video editorial content £1,500
Market research Prices vary based on research requirements From £10,000
Development Map Basic package £500
Enhanced package £2,500
Podcast Sponsor and speak on a podcast £2,500
Job listing 1 job listing / 3 job listings £495 / £1,000
Special recruitment agency rates available for block bookings
24MEDIA PACK 2022
Costs
OPPORTUNITY PACKAGE SPECIFICS COST
Graphic design Banner ad / programme ad / pull-up banner / £400 per item,
email marketing campaign depending on
requirements
Consultancy advice Editorial, marketing, commercial advice On enquiry
Campaign planning Comprehensive marketing plan utilising On enquiry
our expertise in editorial and multimedia
The Subplot Banner ad and Comment Piece package £2,500
Advertising on The Subplot (four newsletters) £1,000
Sponsored inclusion in The Subplot Podcast £2,500
Sponsorship of The Subplot private dinners £2,000
Annual sponsorship £15,000
Editorial link Embedded link in a story / editorial piece £100
All prices are exclusive of VAT
25MEDIA PACK 2022
Contact
To book marketing opportunities or discuss event sponsorship, please contact:
Dino Moutsopoulos Tom Kerr Kirsty Butcher
Commercial director Sales executive Product director
07803 988112 07366 564828 07811 987023
dino@placenorthwest.co.uk tom@placenorthwest.co.uk kirsty.butcher@placenorthwest.co.uk
@dinoatwork @TomKerrPlace @kirstybutcher
David Booth Laura Davies Annaliese Hesketh
Content producer Event manager Event assistant
07864 964168 07939 621312 07772 591057
david@placenorthwest.co.uk laura@placenorthwest.co.uk annaliese@placenorthwest.co.uk
@DavidPlaceNW @LauraAtPlace @Annaliese_Place
For all news-related enquiries, please email: news@placenorthwest.co.uk
Sarah Townsend Julia Hatmaker Paul Unger
Editor Deputy editor Publisher
07931 959683 07984 451888 07966 535262
sarah@placenorthwest.co.uk julia@placenorthwest.co.uk paul.unger@placenorthwest.co.uk
@SP_Townsend @JuliaHatmaker @paulunger
Dan Whelan David Thame
Senior reporter Analysis editor
07972 929928 01544 262127
dan@placenorthwest.co.uk david.thame@placenorthwest.co.uk
@DanAtPlace
26Bringing property professionals together
Thomas Pearson
Head of commercial real estate
“The way that the Place team deliver the events and engage with
the sponsors is refreshing and innovative and it forms an enjoyable
partnership. We enjoy working with them to present our real
estate offering in innovative and informative ways as well as brand
promotion to clients and potential prospects.”You can also read
