2020 Media Kit New Look! New Format! Designer of the Year Award - Designlines
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New Look!
New Format!
Designer of
the Year Award
2020 Media Kit
Residential project by StudioAC PHOTO BY ANDREW SNOW
Who We Are
Published four times a year, Designlines is the
ultimate guide to Toronto’s best contemporary
furniture showrooms and decor shops, as well
as the city’s most innovative residential projects.
Designlines’ multi-pronged media platform in-
cludes print and digital editions of the magazine;
an up-to-the-minute website; a weekly e-news-
letter that reaches a wide audience of design
savvy and design curious subscribers; and four
growing social media channels that supply our
followers with a constant stream of timely and
visually compelling information.
The most comprehensive guide to contempo-
rary design in the GTA and beyond
Invaluable source of information for profes-
sionals and design-oriented consumers
A showcase for the latest innovative home
interiors, furniture and products
“Designlines is beautifully designed, but
Reviews of new design stores and
it’s the editorial intelligence and passion
showrooms
that keep it fresh, engaging and relevant.
In a world awash in images and ideas, DL Profiles of Toronto’s best designers
and creators
is a trusted editorial source, and a go-to
for our studio.” – Meg Graham, principal at Superkül
designlines 2020 Media Kit – 2
PHOTO BY ELENA ZARALIEVA
Our Audience*
HIGHLY ENGAGED
66% visited a showroom as a result
of reading Designlines
64% made a purchase as a result
of reading Designlines
DESIGN-FOCUSED
46% are design professionals
30% are design curious
22% are design obsessed
SOPHISTICATED
32% are under 39 years of age
26% are between 50 and 59 years of age
21% are between 40 and 49 years of age
HIGHLY EDUCATED
59% completed an undergraduate degree
26% completed graduate school
HIGH-INCOME EARNING
75% own their residence
23% have a household income between
$100,000 and $150,000
20% have a household income between
$150,000 and $200,000
17% have an annual household income
above $200,000
*DATA FROM 2018 DESIGNLINES READER SURVEY
designlines 2020 Media Kit – 3
PRINT & DIGITAL MAGAZINE
Audience by
117,000+
Issue N° 4, 2019
Platform
Readers per issue average*
ROOM TO
GROW
Issue N° 4, 2019
_DESIGN _ARCHITECTURE _INTERIORS _CURIOSIT Y
Designlines’ diversified media platform
65,000 copies per issue
reaches an enthusiastic audience ranging
ROOM TO from consumers to professionals
GROW
Brilliant renovations take three old homes to new heights
10,000 inserted in the Globe & Mail** Special Report
What’s next
Houses
through print, online, social media and
in bathrooms
14,500 inserted in the Toronto Star** Brilliant renovations take three old homes to new heights
27,600+ to showrooms, galleries, restaurants
Red-hot residences
in Portugal, Australia,
Nova Scotia and more
email channels
and public spaces across the GTA*
800 on GTA newsstands
1,500 to Air Canada and Via Rail Lounges
+ 3D tiles
that really
stand out
+ Bonus Distribution for every issue INSIDE the city’s best
$9.95
JAN/FEB 2019
design sources p. 79
PM40048073 R09064
INSIDE the city’s best
design sources p. 79 Cover.indd 1 2019-10-04 10:43 AM
* Data from our 2018 reader survey Cover.indd 1 2019-10-04 10:43 AM
** Average per issue
Handmade Wall Murals, Simply Beautiful Seating and More
Designlines Magazine
159,500+
To: me DL
Advertisement
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TOTAL
AUDIENCE
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DESIGNLINESMAGAZINE.COM SOCIAL MEDIA E-NEWSLETTERS
10,000+ 22,500+ 10,000+
Unique Website Total Audience Newsletter Subscribers
Visitors Monthly
designlines 2020 Media Kit – 4
Editorial Calendar PRINT
ISSUE 1 ISSUE 2 ISSUE 3 ISSUE 4
Designer of the Year Small Spaces, Smart Solutions Best New Homes & Condos Modern Renos Edition
Celebrating the best local interior Ingenious and visually-intriguing ways Brand new houses and condos by Brilliant ideas from local interior
specialist with our Designer of the Year to live large in the GTHA, no matter Toronto’s top architects, custom design pros for big and small transfor-
award package. how small the footprint. builders and interior designers. mations of old urban homes.
Look Book: Learn how to maximize Look Book: The best landscaping and Look Book: Splashy new ideas from Look Book: How to craft a better
comfort in your modern family room layout ideas for urban outdoor spaces inspiring, real-life bathroom projects kitchen and dining environment
Featured Products: Wallpaper that Featured Products: Small but mighty Featured Products: Bedroom furniture; Featured Products: Exciting A/V
wows; great new garden furniture kitchen appliances; the latest in tiles eye-pleasing area rugs and carpets equipment; fashion-forward flooring
Bonus Distribution: Bonus Distribution: Bonus Distribution: Bonus Distribution:
IDS Toronto Architect@Work Fall Home Show DesignThinkers Toronto
One of a Kind Show Toronto Outdoor Art Fair One of a Kind Show
National Home Show AZ Awards Gala Art Toronto
GTA Home and Reno Show
Close: Nov. 27, 2019 Close: Feb. 26, 2020 Close: May 20, 2020 Close: Aug. 26, 2020
Materials: Dec. 4, 2019 Materials: Mar. 4, 2020 Materials: May 27, 2020 Materials: Sep. 2, 2020
Onsale date: Jan. 10, 2020 Onsale date: Apr. 3, 2020 Onsale date: Jun. 26, 2020 Onsale date: Oct. 2, 2020
“Designlines is an essential resource for navigating Toronto’s ever-expanding design
landscape; connecting clients, professionals, trades and suppliers. In addition to being
the public’s ‘guide to design in Toronto’, it does the design community a great service
by bringing it closer together.” – Rick Galezowski, principal at Great Lake Studio
designlines 2020 Media Kit – 5
Rates + Specs PRINT
FILE SPECIFICATIONS* NET RATES
FTP FTP information available on request
File formats PDF, with fonts embedded and no trapping. InDesign file SIZE 1x 2x 4x WIDTH x HEIGHT
collected for output, with all fonts included and all pictures (INCHES)
saved in CMYK Photoshop or Illustrator files** 2 page spread $6,400 $6,220 $5,900 16 x 11 1⁄8 (bleed)
Bleed 1 ⁄ 8” (on full pages and spreads only) 15 ¾ x 10 7 ⁄8 (trim)
Type safety 1 ⁄ 4” from trim size (on full pages and spreads only) 15 ¼ x 10 3 ⁄8 (live area)
Images All images at 300 dpi in CMYK. No RGB files Inside front cover spread $7,450 $7,360 $6,980
Line screen 150 1 page $3,840 $3,700 $3,390 8 1⁄8 x 11 1⁄8 (bleed)
Match print Digital colour proof (Pictro), match print***
7 7 ⁄8 x 10 7 ⁄8 (trim)
*M
aterial requiring changes or supplied in formats other than outlined above 7 3 ⁄8 x 10 3 ⁄8 (live area)
is subject to production charges at prevailing rates.
** File format should be EPS with fonts rasterized or outlined.
Outside back cover $4,720 $4,550 $4,130
*** We do not guarantee colour reproduction without a certified match proof. Inside back cover / Contents $4,235 $4,200 $3,900
½ page – horizontal $2,320 $2,210 $2,030 6 7 ⁄ 8 x 5 (trim)
½ page – vertical $2,320 $2,210 $2,030 3 3 ⁄8 x 10 (trim)
ADDITIONAL PRINT SOLUTIONS:
CUSTOM OPPORTUNITIES
Tell Your Story to Our Audience! Our editorial and art teams will work with your
brand to develop unique content and deliver a customized and unique editorial that
communicates the value of your brand to our audience.
“Advertising in Designlines allows us to reach a local design-
Custom content is available in one, two, or four-page formats.
conscious audience in a beautifully presented magazine that
PREPRINTED INSERTS perfectly embodies the spirit of the Calligaris brand. We are
Loose postcards / leaflets may be inserted into the magazine. Larger and heavier proud to be a part of this publication year after year.”
material, such as brochures, can be polybagged with the magazine. Contact us for – Richard Sakic, Manager, Calligaris, Toronto Store
rates and availability.
Note: A 10% discount is available for 2020 Azure advertisers with a minimum
of four booked insertions.
All rates are net, expressed in Canadian dollars, and do not include applicable taxes.
Prevailing exchange rate for foreign currencies will be applied.
designlines 2020 Media Kit – 6
DIGITAL
DESIGNLINESMAGAZINE.COM
BILLBOARD BILLBOARD Display Ads
TRANSITIONAL Display advertising on the Designlines website
puts your brand where the content lives.
BIG
BOX
The Billboard unit alternates between two
prominent site-wide positions: above the site
BIG navigation and above the footer. The Big Box
BOX
has the same dimensions as the content boxes,
allowing it to flank the homepage carousel or
to be interspersed with the editorial content. The
Transitional ad unit is inserted between our
popular content sections.
RATES + SIZES WIDTH x HEIGHT FLAT RATE
(INCHES) (PER MONTH)
BIG
BOX Billboard 970 x 250 $980
Big Box 300 x 250 $700
Transitional 640 x 480 $1,280
SPECIFICATIONS
Rich media
We accept HTML5, DHTML, 3rd party tags and others
(please inquire). All expenses related to serving rich media
ads will be the responsibility of the advertiser. Flash format
BILLBOARD
is not accepted for email advertisements. Creative with a
white background must have a minimum 1-pixel border.
Material submission
All creative must be received 5 business days prior to start
of scheduled program.
designlines 2020 Media Kit – 7
DIGITAL
Handmade Wall Murals, Simply Beautiful Seating and More
Designlines Magazine
To: me DL
NEWSLETTER
Banner Ads
BANNER
Get your message out to an avid readership
across the GTA through the Designlines’ weekly
e-newsletter. Reaching 10,000+ design enthu-
siasts, the weekly newsletter is an excellent
medium for communicating a brand message or
time-sensitive offers.
Sold on an annual basis, banners rotate monthly
between the top and middle locations. Creative
can be replaced quarterly (every 3 months).
RATES + SIZES WIDTH x HEIGHT FLAT RATE
(INCHES) (PER ANNUM)
12 Banner Ads 640 x 180 $3,700
SPECIFICATIONS
Rich media
We accept HTML5, DHTML, 3rd party tags and others
(please inquire). All expenses related to serving rich media
ads will be the responsibility of the advertiser. Flash format
is not accepted for email advertisements. Creative with a
white background must have a minimum 1-pixel border.
Material submission
All creative must be received 5 business days prior to start
of scheduled program.
BANNER
designlines 2020 Media Kit – 8
DIGITAL
DESIGNLINESMAGAZINE.COM
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Custom Article
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Post a brand communication message on the
website. Tell your story, feature your showroom
or recently acquired products, and pick a topic
relevant to your brand.
Designlines will create custom content for your
brand that will be posted on our site. Your article
will be in a featured position on the home-page
as well as on the relevant section home-page.
It will remain on the website indefinitely. The
article will be promoted via our newsletter and
social media channels.
HOMEPAGE CAROUSEL
Maximum 2 custom articles accepted weekly
Handmade Wall Murals, Simply Beautiful Seating and More
Designlines Magazine
RATES
To: me DL
$1,900 per post
SPECIFICATIONS
Booking deadline, 3 weeks before posting.
Text and images to be provided 2 weeks before posting.
Maximum 300 words, 3-10 images.
Material subject to approval by Designlines. If text editing
ARTICLE
required, the industry rate of $150.00 per hour applies.
SOCIAL
NEWSLETTER
designlines 2020 Media Kit – 9
DIGITAL
DESIGNLINESMAGAZINE.COM
Handmade Wall Murals, Simply Beautiful Seating and More
Product Feature
Designlines Magazine
To: me DL
Designlines will collaborate on a content piece
about your product presentation and place it
in a prominent position on our website in the
What to Buy section, feature it in our weekly
newsletter and on our social media channels.
Product Feature is refreshed quarterly with all
4 products remaining on the site indefinitely.
Each time the Product Feature is refreshed,
the new product is displayed on the home-
NEWSLETTER
page carousel, as well as within the article
grid on the homepage (this promotion is
guaranteed for one week). In addition, we
guarantee one newsletter appearance
during the 3-month feature period, as well
as promotion on social media channels.
Product Feature will also be displayed on
the section landing page for What to Buy,
What to Buy / Hirta
within the carousel and in the article grid.
Hirta Hydroponic
WHAT TO BUY ARTICLE Storage Shelf
RATES
$2,900 annually
SOCIAL SPECIFICATIONS
Booking Deadline, 3 weeks before posting.
WHAT TO BUY SECTION PAGE
Text and images to be provided 2 weeks before posting.
Maximum 50-75 words, 5 images per product.
designlines 2020 Media Kit – 10DIGITAL
SOCIAL MEDIA
Custom Content
Your digital platform is enhanced with a social
media campaign (can be in tandem with one of
the other custom content programs or run only
our social media channels).
9,700+ Twitter
8,600+ Instagram
3,400+ Facebook
790+ Pinterest
22,500+ Total Audience
RATES
$700 per campaign
SPECIFICATIONS
Booking Deadline, 3 weeks before posting.
Text and images to be provided 2 weeks before posting.
Standard package includes one Facebook post, two
Instagram stories and two Twitter posts..
designlines 2020 Media Kit – 11DIGITAL
Dedicated
Detroit Month of Design WETSTYLE Presents 4 New Stunning Collections
Newsletter
Azure Magazine Azure Magazine
To: me DL To: me DL
Deliver your brand message to Designlines’
10,000 newsletter recipients. Market your
event, showroom opening, special offers,
new products.
Maximum 1 dedicated newsletter
accepted weekly
RATES
$1,800 per blast
For Designlines to create a customized HTML file using our
templates, a charge of $150 per hour applies. No additional
charge if HTML file is supplied.
SPECIFICATIONS
Booking Deadline, 3 weeks before posting.
Material Deadline, 2 weeks before posting.
designlines 2020 Media Kit – 12EXPERIENTIAL
Designer of the Year
Sponsor Designlines’ Designer of the Year
competition
In 2019, we decided to create an awards pro-
gram to celebrate Toronto’s creative output and
to inspire the upcoming generation of designers.
The Designer of the Year Award honours the
best residential interior specialist in the city.
The first issue of 2020 also singles out the
creators of the best restaurant, best retail, and
best product designs created over the past
year, chosen by nomination.
Partner with the Designer of the Year Award
to associate your brand with Toronto’s most out-
standing residential interior design firm:
Receive continuous brand exposure in
Designer of the Year Award communications
on all print and digital platforms
Bring your brand to life at the Designer
of the Year Celebration held during Toronto
Design Week
Additional benefits including bonus online
csand print advertising
“Designlines is a real voice for designers and a
key player in the growth and success of Toronto’s For more information on Designer of the Year
design industry.” – Natasha Lebel, principal at Lebel & Bouliane, and sponsorship opportunities click here
winner of the 2019 Designer of the Year
designlines 2020 Media Kit – 13CONTACTS
AZURE Media
213 Sterling Road, Suite 206
Toronto, Canada M6R 2B2
ADVERTISING REPRESENTATIVES
Jeffrey Bakazias
Senior Account Manager
T: 416 203 9674 x238
jeffrey@azureonline.com
Neil Young
Senior Account Manager
T: 416 203 9674 x220
neil@azureonline.com
PARTNERSHIPS
Mahasti Eslahjou
Director of Marketing
T: 416 203 9674 x235
mahasti@azureonline.com
PUBLISHER
Sergio Sgaramella
T: 416 203 9674 x225
sergio@azureonline.com
designlines 2020 Media Kit – 14You can also read
