BRIGHT FUTURE LIGHTING - Derek Wu - HKUST Entrepreneurship Center
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BULLETIN January 2021 | Issue #2 LIGHTING UP A BRIGHT FUTURE Story of a how a small family business scaled up to become a market leader k Wu Future Lig Dere htings CEO
4 CONTENT The BASE Broadcast 6 Interview Series - Derek Wu 8 Starting A Business? Tips Towards Your First Success 11 Hello, we are 5 COOL Apps to get you started for 2021 The BASE. Competitions & Funds 3
LIGHTING UP A BRIGHT FUTURE Story of how a small family business scaled up to become the market leader in the lighting industry Derek with the BASE Team. Derek Wu is an engineer- direction - “Sell to more people, It allows Future Lighting to Although Derek’s business was turned entrepreneur. After sell more to people.” The provide “solutions” - a package struck by the pandemic, his immersing himself in the I.T. objective of setting up project of product and expertise, and optimism has led him to recover industry for more than 10 years in channels is “to put eggs in gain its competitive edge in the and see the opportunities the UK, he returned to Hong Kong multiple baskets.” Contrary lighting fixtures market. of developing new products to help with his uncle’s small to the distribution channels and strategies to adapt to the lighting family business. He then which focus on Business- Even with much experience, change. His company now transformed the business from to-Customers(B2C)services, Derek still faces difficulties just offers anti-virus and ultraviolet solely a small retail store into project channels involve more like any other organizations C lamps and has partnered with a lighting distributing empire Business-to-Business(B2B) when he is managing, especially several neighboring companies Future Lighting within 10 years services, through collaborations the people. For instance, though to extend their promotion time, in which the business with interior designers, property senior salespeople have their campaigns within the vicinity. expanded its scope of offerings developers and architects. networks and skills, it takes time to include more projects and for them to adjust to the use of Derek believes that with an ever- products distribution. new technologies. Derek figured learning and positive mindset, the key in helping them is to step success will be within reach as Expansion was no easy feat. into their shoes and be patient. we see how Future Lighting has “having Derek Wu, CEO of The first step was to increase Future Lighting come to be. product offerings. Derek had You can be knocked down... but to visit light exhibitions around that endurance, persistence the world to look for potential sometimes would probably be the manufacturing brands as key to your final success, because well as set up distribution and you might fail 99 times and that 1 project channels that follows the last time might be your big break- Check out the full company’s key concept or “ through to success, so having that interview video with Derek here! 4 persistence is important. 5
Starting A Business? Tips Towards Your First Success 1 Create Value The most successful companies 5 Failure is the first step towards success address real problems faced As the former CEO of Intel Andrew “I k in the world. “Your most GroveIf said, “make mistakes I w new unhappy customers are your faster”. If you believe an idea but uld that o n greatest source of learning” as is genuinely great, don’t let the I m I kn ’t re if I f e gr ail Slow & steady try i g h w e 2 recommended by Bill Gates, fear of failure prevent you from ing t reg the t tha ed Co-founder of Microsoft. Have wins the race pursuing the idea. Don’t be ..” ret one t, the aim of serving to customers’ afraid of competition, if there is is n thin g needs and creating value rather (but stay ahead) competition, then it means there ot than making money. Planning out a roadmap will -J is a serious need for solving that eff clearly lay out what is important problem and it will force you to Be zos to focus on and what is not worth put in your best efforts. spending time and effort for. Split 6 your plan into detailed short-term and flexible long-term goals. It may be time-consuming initially, Work-life balance but it will prevent lots of bumps Without good health, how can 4 along the journey. Instead of one set out to complete what the traditional post-it notes and they started? Continuing to spend paper roadmap, try using online Net working is KEY 3 time on your hobbies will help you applications such as MIRA, Notion, Teamwork makes etc. to draw out your plans and Start networking early and avoid burnouts. In fact, productive distractions will give you refreshed the dream work keep track of them. never stop. As the career expert, takes on ideas. Delegate tasks Clare Dreyer, tells Forbes, “Make and share the responsibility When working in a start-up, connections and keep a record among the team, or else taking up the team is relatively small, so of each person you meet, ask too much on your plate will only everyone works together. It is for their advice and help. Keep in lead to stress and low efficiency. important to surround yourself touch with them along the way with the right group of people; ss “Life is what happens when you’re those who share the same vision u s ine and build your network before you busy making other plans.” ~ John b in order to reduce arguments n gs in y one y a need it!” With COVID-19, virtual Lennon. thi eb b networking is another way to and those who have skills which r e at r don e done reach out. Business connections complement yours so that your “G neve ey’ r ” job s r e , t h l e . v e will not only help your company a e company grows. son f peop - St kick-off, but also provide per o m opportunities to grow over time. tea 6 7
5 2 Explorest Explore the wonderful places that COOL Apps you never knew existed! Explorest Inc. Founders: Justin Myers, Michael Lax Altough COVID-19 has cancelled LIFESTYLE most of our travel plans abroad, to get you started this should not stop us from exploring the place we’re living in 2 0 2 1 when it’s safer. FOR Sometimes you may wonder “Where was this picture taken? How do I get there?” Michael & Justin, used these two questions to develop Explorest. The app shows hidden gems of a city and includes information 1 such as directions, gears, etc, A great app to destress yourself and giving users the experience to Insight Timer have a good night sleep. *Image from Explorest’s iOS App know the best place to shoot and Insight Network Inc. HEALTH & FITNESS enjoy the view to the fullest! Founders: Christopher Plowman, Nicho Plowman Are you having trouble sleeping, 3 or suffering from the stress and Otter Voice Meeting Notes Otter.ai Transcribe any audio tension in your life? If yes to any, into words within a few touches! Insight Timer might be the right Founders: Sam Liang, Yun Fu PRODUCTIVITY app for you! Have you found a struggle to keep Insight Timer is a platform for up with the professors’ lectures or people like you with the help remembering important details in of teachers to put yourself at the last meeting? Sometimes it is peace and get back to work with hard to catch up with their words, a bright mind. It was founded resulting in missing information. by Christopher Plowman, an That is why Otter.ai could be a entrepreneur who has the idea of great time-saver. making a “Spotify” of meditation, except without the selling part. Founded by a team of tech industry veterans, Otter.ai uses AI The app provides various types of to transcribe audio into text with playlists and courses to cater to a few simple clicks. It provides your needs and is a community *Image from Insight Timer’s iOS app various price plans (including itself where you get to meet other free), suitable for individual and meditators from all walks of life! group use. *Image from Otter.ai’s iOS app 8 9
4 Notion An all-in-one workspace to keep track of all information. Funds Notion Labs Inc. PRODUCTIVITY Founders: Ivan Zhao, Chris Prucha, Jessica Lam, Simon Last Yeung Wing Yee Ever had that struggle to have Entrepreneurs Fund numerous tabs on your desktop for different purposes, such Organized by: as documenting on Google HKUST EC Doc, communicating through Slack, and more? It may seem Registration: 28th Feb 2021 troublesome to go back and forth between apps, which is why Notion is able to help you. Notion allows you to take notes, Entrepreneurship make an interactive timeline, and Acceleration Fund even collaborate with your startup team for tasks management. Organized by: More importantly, Notion embeds HKUST EC commonly used tools such as Figma and Google Drive, so that *Image from Notion’s iOS app Registration: Open all year round it becomes your only tab for all information needed! 5 Find the latest products that are U*Star Award Product Hunt making people geek about! (2020-21 Spring Round) Product Hunt Inc. Founder: Ryan Hoover Organized by: HKUST EC SOCIAL Want to find new apps or share any cool apps with someone? Deadline: 28th Feb 2021 Product Hunt is here, to allow product-loving “geeks” which they call to share their enthusiasm with others. Find new apps that Alumni Endowment Fund are useful to you and if you’re a creator, share your product to Student Startup Grants receive honest feedback! (2020-21 Spring Round) Users will be able to upvote to your Organized by: likings and view the top favorites HKUST EC of the day. Deadline: 28th Feb 2021 *Image from Product Hunt’s iOS app 10 11
Startup Competitions Global Startup Competition The BASE Case 2021 (GSC) Organized by: The BASE Organized by: AngelHub & WHub Deadline: 5th Mar 2021 Deadline: 28th Feb 2021 HKUST-Sino One Million The 7th Hong Kong University Dollar Entrepreneurship Student Innovation and Entre- Competition 2021 preneurship Competition Organized by: Organized by: HKUST EC Hong Kong New Generation Cultural Association Info Session: 2nd Mar 2021 Mixer: 9th Mar 2021 Deadline: 31 March 2021 Deadline 14th Apr 2021 hackathon@HKUST City I&T Grand Challenge Organized by: Organized by: HK Innovation and Technology HKUST EC Commission Registration: Coming soon Spring 2021 Deadline: 24th Apr 2021 12 13
What is entrepreneurship? “Seeing a pain point or problem but you would see a commercial opportunity resolving or addressing that problem, and along the way adding innovation and business acumen, and also of course your personality, personal skills to top up with that, then that’s basically what entrepreneurship means to me.” Derek Wu, Future Lightings CEO
The BASE (HKUST) the_base_ust https://ec.ust.hk/base A student-run organization funded by HKUST Entrepreneurship Center © 2020 All rights reserved.
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