PROSPECTUS CARREFOUR INTERNATIONAL - 27th EDITION MONTRÉAL INTERNATIONAL DESIGN SHOW PLACE BONAVENTURE MAY 21.22.23. 2015 SIDIM.COM

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PROSPECTUS CARREFOUR INTERNATIONAL - 27th EDITION MONTRÉAL INTERNATIONAL DESIGN SHOW PLACE BONAVENTURE MAY 21.22.23. 2015 SIDIM.COM
27 th EDITION
MONTRÉAL INTERNATIONAL DESIGN SHOW
PLACE BONAVENTURE MAY 21.22.23. 2015
SIDIM.COM

PROSPECTUS
CARREFOUR INTERNATIONAL
PROSPECTUS CARREFOUR INTERNATIONAL - 27th EDITION MONTRÉAL INTERNATIONAL DESIGN SHOW PLACE BONAVENTURE MAY 21.22.23. 2015 SIDIM.COM
WHAT
SIDIM - MONTRÉAL INTERNATIONAL DESIGN SHOW
                                                                                  27th EDITION
With its strong reputation within the design community since 1989,
SIDIM - MONTRÉAL INTERNATIONAL DESIGN SHOW, is one of the                         EXIBITHION SPACE OF
most prestigious trade shows in North America.                                    200,000 sq.ft.

SIDIM gathers over 300 carefully selected exhibitors, representing the            MORE THAN 300 EXHIBITORS
residential, commercial and office markets, in order to reflect the current
needs of the design, architecture and construction industries.                    MORE THAN 20 SEMINARS
During 3 intensive business days of networking, you will meet 20,000
                                                                                  20,000 VISITORS IN 3 DAYS
professionals, business people, media and targeted consumers.

By exhibiting at SIDIM, you will benefit from the only annual event in
Québec that offers the chance to promote the quality of your products
and services, to present what’s new and show off your expertise.

More than 20 accredited seminars are offered to visitors to allow them
to broaden their knowledge while obtaining accreditation points for
continuous training.

Benefit from a communication and multimedia campaign valued at 3/4
of a million dollars, reaching local, national and international markets,
hence guaranteeing you visibility with a targeted clientele otherwise
impossible to reach. By participating, you will benefit from the Show’s
notoriety and you will position yourself as an industry leader.

WHEN                                      WHERE
MAY 21, 22 AND 23, 2015                   PLACE BONAVENTURE
SCHEDULE                                  (BIG HALL)
                                          800 De La Gauchetière street West,
                                          Montréal

  Thursday 21                              Industry professionals and
  1 pm to 6 pm                             business people

                                           Industry professionals and
  Friday 22                                business people
  10 am to 8 pm

                                           Excellence Awards ceremony           “ Ever since it was created in 1989,
  4 pm to 5 pm
                                                                                SIDIM is the most important event in
  5 pm to 8 pm                                                                  Québec pertaining to interior design
                                           Rendez-Vous du design cocktails
                                                                                from Québec. Even more, it introduces
                                                                                Québec’s interior design to those from
                                           Industry professionals and
  Sathurday 23                             business people                      abroad. Today, its mission has gained
  10 am to 6 pm                                                                 in scope as SIDIM now focuses on
                                           Targeted public                      creativity instead of the profession’s
                                                                                specifics, opening its doors to various
* VIsit our web site www.sidim.com for the detailed schedule of activities.
                                                                                disciplines, ranging from architecture
                                                                                                     to object design “.
OUTSIDE THE SHOW
                                                                                                   Denis Chouinard
  The SIDIM period                 THE DESIGN AND ARCHITECTURE WEEK
                                                                                 Real estate management consultant
  &                                The participating design destinations
  Sunday May 24, 2015                                                                         Mouvement Desjardins
                                   invite you to enjoy an array of activities
  to Sunday May 31, 2015           and exclusive promotions.
                                                                                                            President,
                                                                                         Interior designers of Canada
PROSPECTUS CARREFOUR INTERNATIONAL - 27th EDITION MONTRÉAL INTERNATIONAL DESIGN SHOW PLACE BONAVENTURE MAY 21.22.23. 2015 SIDIM.COM
FOR WHO
                                        All businesses which manufacture,           RESIDENTIAL
                                        sell or promote products or services
                                        related to design, architecture or          COMMERCIAL
                                        construction are welcome to take
                                        part in SIDIM. Our exhibitors are
                                        industry leaders and innovative             OFFICE
                                        businesses carefully selected for
                                        the quality of their products and           INSTITUTIONAL
                                        their presentation.
                                                                                    CONSTRUCTION

                                        “ The exhibitors’choice is guided by this   RETAILERS
                                        question: is it a product or service that
                                        could be recommended by a designer
                                                                                    MANUFACTURERS
                                                              or an architect? “.

                                                              Ginette Gadoury       ARTISANS

WHY                                                              Co-President
                                                                  Agence PID        DESIGN PROFESSIONALS

Meet the industry professionals, business people, buyers, retailers and
other decision-makers at their annual gathering at SIDIM.

Create, develop and retain your clientele.

Benefit from three days of networking and business exchanges.
                                                                                    76 % OF CUSTOMERS ARE
Make contacts and establish business relationships that will increase sales         INDUSTRY PROFESSIONALS
the year following SIDIM.                                                           AND BUSINESS PEOPLE

Take advantage of the design industriy’s buying power, itself worths                MORE THAN THE THIRD
1,286 billion dollars.                                                              OF VISITORS HAVE A
                                                                                    HOUSEHOLD INCOME OF
Promote your products and services.                                                 OVER $100,000 A YEAR

Build your business’ brand.                                                         GENERATES 20,356 JOBS AND
                                                                                    ECONOMIC IMPACT OF
Profit from Montréal’s economic development, Unesco City of Design.                 $750 MILLION

Benefit from the attractiveness of the SIDIM accredited seminars.                   NEARLY 400 LOCAL,
                                                                                    NATIONAL AND
Obtain additional visibility thanks to other media channels: the DESIGN &           INTERNATIONAL MEDIA
THE CITY guide, the SIDIM website and INTÉRIEURS magazine.

Receive the support and advices of a professional team in terms of design

Benefit from the notoriety, creativity and quality of one the most
prestigious trade shows in North America.

Benefit from the attractiveness of Montréal and promotions from DESIGN
& THE CITY program.
PROSPECTUS CARREFOUR INTERNATIONAL - 27th EDITION MONTRÉAL INTERNATIONAL DESIGN SHOW PLACE BONAVENTURE MAY 21.22.23. 2015 SIDIM.COM
SIDIM ATTENDEE PROFILE

  Socio-demographic profile        Employees                    41 %        Decision-making
• Average age: 42.6 years-old      Owners and co-owners         30 %      • 7
                                                                             3 % are direct participants in
• 38% are men                                                   18 %        the decision-making or in the
                                   Self-employed workers
                                                                            recommendation     of     design
• 62% are women
                                   Others                       11 %        products.
• 83% are French-speaking
                                  •3
                                    out of 4 visitors hold a             • 47 % are entrepreneurs
• 17% are English-speaking
                                   position which involves buying
• 29% are renters                  or recommending purchases              • 4
                                                                             0 % purchased products seen at
                                   for     residential,    commercial,      SIDIM
• 71% are owners
                                   institutional or office products.
• 9 6 % have post-secondary
  education                                                               40 % of the visitors did not
• 56 % have a university degree        91 % consider that SIDIM           visit other shows during the
• 63 % make 1 or several trips abroad plays an important role in         last two years.
  each year                            the development of the
                                       design industry in Québec.
                                                                            Annual buying power
  1 visitor out of 2 is a                                                 Residential - $409 millions
  SIDIM exclusive customer.         Consumption profile                   32 %
                                  • 94 % have spent money on design,     Office - $338 millions
                                    decoration or furniture in the last   26 %
                                    three years.
  Profesional profile                                                     Institutional - $331 millions
Other professionals and           • Average spending per                 26 %
consumers                           consumer: $26,762
                                                                          Retailers, hotels
34 %                                                                      and restaurants - $208 millions
Retailers, distributors, agents   92 % consider design to be              18 %
and manufacturers
                                  an important factor when
22 %                                                                      Total : $1,286 billion
                                  choosing products for
Designers                         personal use.
18 %
Teachers and students                                                     9 visitors out of 10 intend
                                                                          to visit SIDIM the following
9%
                                    Financial profile                     year.
Purchasing agents, managers,
governments and business people   • 32 % have an household income
7%                                  greater than $100,000 per year
Architects, technicians and       • The average family
engineers                           income: $96,881
6%
Contractors and promoters
2%
Media
2%
PROSPECTUS CARREFOUR INTERNATIONAL - 27th EDITION MONTRÉAL INTERNATIONAL DESIGN SHOW PLACE BONAVENTURE MAY 21.22.23. 2015 SIDIM.COM
VISIBILITY PLAN
                                                                                                                      As an exhibitor, you will benefit from a complementary visibility plan
                                                                                                                      thanks to the variety of promotional tools we offer:

                                                                                                                                                          Additional visibility in the                                                                                                                                            Become a partner                                           Advertise in the spring /
                                                                                                                                                          DESIGN & THE CITY Guide                                                                                                                                                                                                            summer INTÉRIEURS Magazine
                                                                                                                                                                                                                                                                                                                           •A
                                                                                                                                                                                                                                                                                                                             ctivities sponsorship plans,                                   distributed before and at the
                                                                                                                      • 1/6 additional page                                                                                                                                                                                thematic spaces or tailored to                                   SIDIM.
                                                                                                                                                                                                                                                                                                                            your specific needs, supported
                                                                                                                      • A ½ or 1 page advertising                                                                                                                                                                          by a media campaign and
                                                                                                                                                                                                                                                                                                                            efficient marketing tools;

                                                                                                                                                                                                                                                                                                                           • Major partners
                                                                                                                                                          Newsletters
                                                                                                                                                                                                                                                                                                                           • Partners of a thematic
                                                                                                                      • Banner                                                                                                                                                                                            spaces
                                                                                                                                                                                                                                                                                                                                                                                 DS
                                                                                                                      • News                                                                                                                                                                                              • Design Rendez-Vous
                                                                                                                                                                                                                                                                                                                                                                            R AN
                                                                                                                                                                                                                                                                                                                                                                          G    X    N
                                                                                                                                                                                                                                                                                                                           • Seminars                                     PRI DESIG
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                                                                      Intérieurs en ville — No 5

p.

                                                                                                                                                    Guide du Grand Montréal
                                                                      Édition 2014

                                                                                                                                                    strictement design
                                                                                                                                                                                                                                                                                                        22.23
                                                                                                                                                                                                                                       GUIDE OFFICIEL DU 26 e SIDIM — SIDIM 26 th OFFICIAL SHOW GUIDE

                                                                                                                                                                                                                                                                                                                                                          SIDIM - SALON DU DESIGN
                                                                                                                                                    An exclusive design                                                                                                                                                                                   DESIGN SHOW

                                                                                                                                                    guide of Greater Montreal
                                                                                                                                                                                                                                                                                                        24.25                                             SEMAINE DU DESIGN & DE L’ARCHITECTURE
                                                                                                                                                                                                                                                                                                                                                          DESIGN & ARCHITECTURE WEEK
                                                       Guide du Grand Montréal strictement design — An exclusive design guide of Greater Montreal

                                                                                                                                                    Hot Spots      Azamit
                                                                                                                                                                   Virginie Coossa
                                                                                                                                                                   Studio Dikini
                                                                                                                                                                                       Michel Leblanc
                                                                                                                                                                                       Claudine Prévost
                                                                                                                                                                                                          Patrice Vermette
                                                                                                                                                                                                          Pascale Wilhelmy                                                                              mai                                               DESTINATION DESIGN DU GRAND MONTRÉAL
                                                                                                                                                                                                                                                                                                                                                          DESIGN DESTINATION OF GREATER MONTRÉAL

                                                                                                                                                                                                                                                                                                        may
                                                                                                                                                                                                                                                                                                        2014
                                                                                                                                                                                                                                                                                                        —                  —
                                                                                                                                                                                                                                                                                                        Place              Porte-parole
full sur face induction cooktop.
                                                                                                                                                                                                                                                                                                        Bonaventure        Virginie Coossa
 resents the first cooktop that transforms the entire
 a large cooking zone. 48 micro-inductors below its
 c surface allow you to arrange your cookware as
aturing intuitive cookware recognition, it generates
at only where a pot or pan is detected; the extra-
uch display provides optimum convenience and
perature control. This is how Gaggenau continues
mbitious home chefs with unlimited possibilities
create exceptional dishes – and how we stay true
 itment to constantly redefine the kitchen through
eas. The difference is Gaggenau.

ormation see dealer for details.
ww.gaggenau.com or call 877.4GAGGENAU.
                                                                                                                                                                                                                                                                                                        —
                                                                                                                                                                                                                                                                                                        Billets en ligne
                                                                      interieursenville.ca

                                                                                                                                                                                                                                                                                                        Tickets online
                                 GCAN015-14-101659-4

                                                                                                                                                                                                                                                                                                        —
                                                                                                                                                                                                                                                                                                        sidim.com
                                                                                                                                                    Édition 2014                     No 5                               Gratuit/Free
PROSPECTUS CARREFOUR INTERNATIONAL - 27th EDITION MONTRÉAL INTERNATIONAL DESIGN SHOW PLACE BONAVENTURE MAY 21.22.23. 2015 SIDIM.COM
BECOME AN EXHIBITOR
The corporate spaces allow companies to introduce themselves to SIDIM visitors and to promote their brand
image and creativity.

New since 2014, companies with products and services related to bathrooms, kitchen and fireplaces are
gathered in the WATER & FIRE section, benefiting from a visibility plan offered to exhibitors of this particular
sector. (For details, please consult the WATER & FIRE section of the prospectus).

THEMATIC SPACES
In order to meet the specific needs of some businesses, thematic spaces
are also available*:

CULTURE AVENUE                              THE GALLERY
Interdisciplinary project hosting           Café area surrounded by its
artisans       crafts,     designers        gallery    (painters,  sculptors,
and architects to encourage                 photographers or any other visual
collaboration between these three           arts professionals).
disciplines, including promoting
the use of products and services of
crafts in interior design projects..        BUSINESS DISTRICT/
                                            SURFACES
GREEN BUILDING                              Space dedicated to the market’s
                                            offer on office, commercial and
Innovation    and     sustainable           contract    products,   to   reach
development converge in this                industry professionals, business
space reserved for green industry           people, designers and architects.
leaders.                                    Special attention is given to
                                            furniture and surfaces covering
CARREFOUR
INTERNATIONAL                               DESIGN & THE CITY
Exclusive international space for           A space dedicated to design
countries and companies wishing             destinations in the Greater Montréal
to develop the Québec, Canadian             region that are part of the DESIGN
and North American markets.                 & THE CITY program.

                                            LEISURE
                                            A space dedicated to companies
                                            offering leisure industry related
                                            products and services, and that
                                            are noteworthy for their design.

   * See prices and details of the thematic spaces in the annexed individual documents.
PROSPECTUS CARREFOUR INTERNATIONAL - 27th EDITION MONTRÉAL INTERNATIONAL DESIGN SHOW PLACE BONAVENTURE MAY 21.22.23. 2015 SIDIM.COM
CARREFOUR INTERNATIONAL
The Carrefour International will brilliantly shine. With approximately
5,000-square-feet of turnkey exhibition space, this extraordinary project         CONTEMPORARY
is an exclusive contemporary window for countries and global companies            SHOWCASES
wishing to promote their leadership and know-how in design. Highlighted
by SIDIM through its media relations, it is a necessary shortcut for visitors
                                                                                  INTERNATIONAL PRODUCTS
and journalists.

Concept                                                                           BREAK INTO THE NORTH
                                                                                  AMERICAN MARKET
• One artistic director will create a unique design environment!

•S
  pace are sold in multiples of 100 sq.ft. / 30 m2 (see what is included
 and not included)

International companies wishing to present and launch new products in
Canada and in North America have a unique opportunity to meet and
                                                                                PRICE $50 OR 36 €
conclude partnerships with potential clients looking for such business          PER SQUARE FOOT
opportunities. Exhibitors can also benefit from the Show’s support to
organize meetings and to network with buyers and distributors in Canada
and the United-States.

  Included                               Extra                                    Optional

•B
  asic structure: low standing        •A
                                         dditional low walls or                •A
                                                                                  dditional media relations
 wall & floor covering                  reinforced support walls                 service

• Corporate signage                   • Electrical plugs – on demand          •R
                                                                                  oom, in one of our hotel
                                                                                 partners at discount rates
• Lighting                            •L
                                         ighting support suspended
                                        from the ceiling                        •A
                                                                                  choice of restaurants offering
•Y
  our press releases as well as                                                 special rates for our exhibitors
 access to the media room              • Additional outfitting

•Y
  our registration to SIDIM’s         •P
                                         ersonalized meeting
 Awards                                 organization with potential
                                        partners
•E
  xclusive visibility for each
 country on a page of the SIDIM
 website as well as through
 newsletters

•C
  onstant connections with
 media

                                                                                87% OF VISITORS
                                                                                HAVE EXPRESSED
                                                                                INTEREST IN
                                                                                INTERNATIONAL
                                                                                COMPANIES.
PROSPECTUS CARREFOUR INTERNATIONAL - 27th EDITION MONTRÉAL INTERNATIONAL DESIGN SHOW PLACE BONAVENTURE MAY 21.22.23. 2015 SIDIM.COM PROSPECTUS CARREFOUR INTERNATIONAL - 27th EDITION MONTRÉAL INTERNATIONAL DESIGN SHOW PLACE BONAVENTURE MAY 21.22.23. 2015 SIDIM.COM PROSPECTUS CARREFOUR INTERNATIONAL - 27th EDITION MONTRÉAL INTERNATIONAL DESIGN SHOW PLACE BONAVENTURE MAY 21.22.23. 2015 SIDIM.COM
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