KJ KNIES - IMMERSIVE EXPERIENTIAL PRODUCER - SPRING 2019

IMMERSIVE
           EXPERIENTIAL
              PRODUCER

KJ KNIES     SPRING 2019

KJ Knies
     is an experiential
   producer of crafted
 consumer events that
focus on deep customer
  interaction, emotional
   connection, focused
guest journeys, and high
            ROI.

Marketing Activations

                                                                  Overview
                   HBO/Cinemax: WARRIOR Launch Event
              WB Interactive: Mortal Kombat 11: The Reveal
       Calvin Klein: New York Flatiron Tour ft. A$AP Rocky
                                     STX Films: The InkHole
                        Herschel Supply Co.: College Tour
     Southwest Airlines x Milwaukee Brewers: Virtual Reality
      Southwest Airlines x University of Texas: Virtual Reality

HBO / CINEMAX
WARRIOR LAUNCH EVENT
LEAD PRODUCER

My team created a nightclub experience themed to the world of Cinemax's
WARRIOR. Guests were welcomed into the world with 15 actors pulling guests
into 5 separate story tracks (all leading to unlockable exclusive WARRIOR and
DIM MAK swag), a stunt kung fu performance, DJ set by Bella Fiasco of DIM
MAK Records and a special guest performance by NIKI of 88rising.

I was in charge of all aspects of the production including actor selection, narrative
overview, ROS, customer flow, both photo experiences, music/DJ selection, giveaway
design and sourcing, and stunt show implementation and presented weekly updates to
client both in person and over the phone.

STX FILMS: THE HAPPYTIME MURDERS
THE INKHOLE SPEAKEASY
JUNIOR PRODUCER

Giant Spoon created a felt-lined pop-up tattoo parlor and speakeasy called
‘The Inkhole’ in the heart of Los Angeles.

The 21-and-older only club was a raucous and raunchy experience where
guests could get a temporary tattoo, grab a drink, converse with Jim Henson’s
puppets, take in a comedy club, casino and a peep show featuring pole
dancing puppets and real burlesque dancers.

I was in charge of working directly with our actor/immersive team, Mycotoo, to create a client
approved "around-the-corner" narrative and high level guest experience. Also in charge of all
guest list selection, implementation and management. On day-of-show, I was in charge of
guest flow and keeping the venue at capacity, among other producer duties.

CALVIN KLEIN: NEW YORK FLATIRON
TOUR FT. A$AP ROCKY
JUNIOR PRODUCER
Calvin Klein x Amazon Fashion NYC Market brought to life the Calvin Klein
Jeans fall ad campaign through interactive stalls that integrated product and
technology. Visitors could play games with a chance to win exclusive Amazon
and CK prizes. The experience also included a jeans shop, a Amazon Alexa
Jukebox Lounge, a popcorn stall photo experience, and a recreation of CK's
"Together in Denim" billboard.

The experience also featured a surprise concert by A$AP Rocky.

I was in charge of all photo experiences, customer experience and flow, Alexa
technology sourcing and implementation, BA selection, and helped facilitate all
client/fabrication meetings and phone calls.

HERSCHEL SUPPLY CO.
COLLEGE TOUR
LEAD PRODUCER
Herschel Supply Co. wanted to surprise and delight weekend shoppers and
give them a chance to "Look Forward" during the back-to-school season.
Employing me to empower their creative, we created live wild posting stations
that allowed guests to have an impromptu fashion shoot with live, professional
photographers.

The photos were instantly developed and printed, injecting each guest into
Herschel's 'Look Forward' campaign.

I was in charge of all aspects of production, including location sourcing, permitting, all
communication with fabricators and live printing vendors, music selection, BA selection, and
customer experience, and transporting the event from Toronto to Los Angeles.

Overview
Creative Events

One Flew Over the Cuckoo's Nest: The Immersive Experience
                                        What Went Wrong VR
                                 Welcome Back Woodchucks
                                                  First Date VR
       Last 5 Years: The Multisensory Experience (in progress)
                                Best. Night. Ever. (in progress)

ONE FLEW OVER THE CUCKOO'S NEST
THE IMMERSIVE EXPERIENCE
PRODUCER, MARKETING+IMMERSIVE
Leveraging the Oscar and Tony-winning IP of "One Flew Over the Cuckoo's
Nest", we checked guests into the asylum as patients for a night and invite
them to experience the madness of the ward firsthand.

Using award-winning design, breakthrough immersive storytelling, and
interactive touch points, guests left this encounter with deep, thrilling stories to
tell and share.

I was in charge of all content creation, design and marketing, high level immersive
storytelling, and guest experience, assisted in casting and cocktail design. was present
in all production and stage design meetings, along with various other duties.

Thank you

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