BFM-EDGE B SCHOOL COURSES
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BFM-EDGE B SCHOOL COURSES
Owned by BFM Media and The Edge, BFM-Edge B School’s mission is to shape worldviews and advance Malaysia to a first world nation through leadership and innovation. CONTENTS BFM-Edge General Management Programme 1 BFM-Edge Emerging Leaders Programme 6 Artificial Intelligence & Big Data 11 Leadership Communication 12 Custom Online Content 13 Speakers Series 14 Team 16
BFM-EDGE GENERAL MANAGEMENT PROGRAMME Transforming Specialists Into Business Leaders #BeCEOmaterial
OVERVIEW
Customers are evolving and new business models are Programme Goals
emerging, compelling organisations to rethink their strategies
■■ Prepare for the rigour of
and culture. The push to embrace digital innovation and
leading businesses
agility is more imperative than ever. The BFM-Edge General
■■ Exposure to digital
Management Programme (GMP) aims to help leaders
innovation including AI
transition from functional specialisation to top leadership,
■■ Develop innovative and
manage change and identify opportunities for transformation.
inspiring top leaders
Modules on key business functions are covered together
Learning Outcomes
with company visits, giving you the opportunity to engage
with diverse facilitators and top business minds. You will also ■■ Competitive strategy
relate concepts to your organisation in this programme for ■■ Multi-sided platform strategy
practitioners, by practitioners. ■■ Innovative business models
■■ Marketing levers
A certificate of participation is awarded for attending all ■■ Create shareholder value
modules. Participants must have more than 10 years of work ■■ Lead innovation
experience. ■■ Lead and influence
stakeholders
Fees
Programme Format
RM26,000 (RM23,000 before 30 April) + GST.
■■ Presentations, cases and
Excludes incidental cost of field trip. group discussions
Closing date | 30 May ■■ Frameworks to analyse
problems
Customised modules available. ■■ Talks by business leaders
and experts
“I was excited when I discovered the GMP. I did Participant Profile
my MBA a number of years ago but management ■■ Business owners
concepts do evolve. A large percentage of ■■ CEOs, deputy CEOs
content in the programme is new and I find that ■■ General managers and
assistant general managers
interesting.” Raymond Lim, MD, Airbus Customer
■■ Heads of departments and
Services (2015) senior managers
■■ Managers in strategy,
innovation or CEO’s office
GMP / 2
CURRICULUM
STRATEGY | 23 - 25 Jul
A successful leader is able to identify, create and secure long-term competitive advantages.
In this module, explore competitive strategy, and how your organisation whether big or small
can build multi-sided platform advantages like Airbnb and Uber, and address strategic
challenges while learning from leading digital companies and emerging unicorns. You would
then use the business model canvas as a strategic management tool to consider other business
model innovations and understand the principles that underlie robust models.
MARKETING | 27 - 29 Aug
This module helps you translate strategic direction into profit-driven, competitive marketing
strategies, tactics and communication. You will cover marketing value system, draw on case
discussions with a focus on emerging markets and innovative companies, and evaluate your
organisation’s positioning.
FINANCE | 24 - 26 Sep
Good leaders must understand numbers to guide strategy and grow their business. This module
equips you with the foundation to do so regardless of your experience and training. Wearing the
hat of a CEO, you will analyse the impact of strategic decisions on finance, evaluate financing
options, recommend actions to create shareholder value, spot potential financial problems,
value projects and companies, and turn around an underperforming business.
FIELD TRIP | 29 Oct
Visit digital companies. Date may change to accommodate visits.
INNOVATION | 30 Oct
You will learn how you can drive innovation within your organisation by assessing capabilities,
readiness and priorities while building a culture of co-creation. Complementing this are
discussions on innovation strategies of leading companies.
LEADERSHIP | 31 Oct - 1 Nov
The goal is to help you understand what it takes to transition from a functional head to senior
leader. It starts with understanding your preferred leadership and communication styles by
completing a DISC+ profile assessment, and by exploring the skills, habits and values of a
top leader, and understanding where you may need to close the gap. Building on this, you will
learn about influencing without authority and having impactful, persuasive conversations with
stakeholders.
The module ends with “GMP In Action: BFM 89.9”, insights from the founder of BFM Media
on building a startup to profitability in a highly competitive industry. Known for its engaging
interviews, BFM 89.9 the business radio station has featured local and international leaders and
practises an egalitarian culture with the purpose of “building first-world Malaysians”.
GMP / 3
FACULTY
STRATEGY I: Dr Andrei Hagiu, Associate Professor of Technological Innovation,
Entrepreneurship & Strategic Management, Massachusetts Institute of Technology
Former strategy and technology associate professor at Harvard Business
School, and co-editor of Journal of Economics & Management Strategy. A
leading expert in multi-sided platform strategy. Research has been published
in top journals such as Harvard Business Review. Also a consultant to Intuit
and advisor to digital startups. PhD in economics from Princeton University,
and degree from Ecole Polytechnique, France.
STRATEGY II: Moi Kok Wah, MPhil (Management) Multimedia University
Helped organisations apply innovation in the past 10 years. Clients include
Axiata, Maxis, AirAsia, Telkom Indonesia, Indosat, and DPC Thailand.
Formerly with Accenture, IBM, and Getronics. Bachelor of Computer
Science (first), Universiti Sains Malaysia. Attended East-West Knowledge
Leaders Program with high distinction in the Japan-America Institute of
Management Science, US.
MARKETING: Mike Sherman, MBA Harvard
Customer insights and big data expert based in Hong Kong with over 30
years’ experience. Helped set up data teams at SingTel and HK Telecom.
Various roles at Procter & Gamble, McKinsey & Co, and Synovate. Baker
Scholar, MBA graduate from Harvard; and degrees from the Wharton
School, University of Pennsylvania.
FINANCE: Wong Kah Teck, CFA, MBA Chicago Booth
Former portfolio strategist at CIMB and AmInvestment Bank, spearheaded
advisory and product strategies. Summa cum laude (first) degree in finance
and economics from Wharton; MBA from the University of Chicago Booth
School of Business.
INNOVATION: Christoffer Erichsen, Human Inc
Over 20 years in championing change management and innovation in
Europe and Southeast Asia. Advises the United Nations, works with Fortune
500 companies, supports urban innovation projects in the Middle East, and
is collaborating with The Danish Design Centre on social innovation.
GMP / 4
LEADERSHIP: Cheryl Wong, Innovative Formula
Over 20 years of consulting experience at Accenture, and as head of human
resources at British American Tobacco group. Economics degree from
University of Malaya; MBA from Heriot-Watt University; and BarOn EQ-i
assessor and trainer.
LEADERSHIP: Kitty Foo, Innovative Formula
Over 20 years of multinational corporate experience in management and
training. Bachelor of Public Administration (first) at Universiti Utara Malaysia.
ACC certified professional coach and BarOn EQ-i assessor and trainer.
“I find the General Management Programme very interesting because it uses
real-life case studies to elaborate what we learned. I would strongly recommend
this to all my friends and colleagues who are looking to grow themselves.”
Gary Kho, Senior Manager of Sales & Marketing, CMS Property Development,
Cahya Mata Group (2017)
“The speakers are very well-versed and knowledgeable. I gained new insights
and perspectives. Overall, it is a good programme and useful for future leaders.”
Sarbanon Hashim, VP of Business Region, Malaysian Reinsurance (2017)
“As CTO, I have to think more strategically and about the future. This programme
has helped us understand, develop and use various strategies, and better
equipped us to analyse financial information and communicate with stakeholders.
Since my colleagues joined this programme, we think differently, communicate
differently and have become better leaders to take the company forward in the
next three to five years.”
Feroz Ahmed Ahanger, Chief Technology Officer, Privasia (2016)
“I found out about this programme through BFM 89.9 my favourite radio station.
It has been tremendously useful and practical for my business. I learned to
look from different perspectives. Also, spreading the course over four months
is a great idea as it allows participants to absorb and appreciate the theory and
concepts taught.”
Lionel Lim, Executive Director, Maltaco MS (2016)
BFM-EDGE EMERGING LEADERS PROGRAMME Developing Future Leaders #BeGreatManager
OVERVIEW
In a fast-paced and uncertain business environment, Programme Goals
change is inevitable and also uncomfortable. Established
■■ Prepare new managers to
organisations often find it difficult to innovate especially if
lead teams
they are highly profitable or enjoy a monopolistic position.
■■ Equip managers to drive
To stay relevant, organisations need agile managers who
innovation
can look ahead, spot and leverage opportunities.
■■ Develop the next generation
of visionary leaders
BFM-Edge Emerging Leaders Programme (ELP) is
designed to produce such entrepreneurial managers in
Learning Outcomes
the early part of their career. You will be equipped with
methodologies and tools to innovate and achieve results ■■ Develop innovative
through teams. In an assignment, you will apply design businesses
thinking, learn how to solve problems creatively and pitch ■■ Manage conflict through
your ideas. You will also be exposed to practices of digital communication
companies in building high performing teams. ■■ Coach and manage
underperformers
Participants are new or middle managers. A certificate of
participation is awarded for completing the programme. Programme Format
■■ Presentation, activities and
Fees project work
RM8,000 (RM6,500 before 30 May) + GST. ■■ Self-reflection
■■ Talks by business leaders
Excludes incidental cost of field trip. and experts
Closing date | 30 June
Participant Profile
In-house / customised programme available.
■■ Middle managers
■■ New managers
“The programme was very relatable and relevant ■■ Talent transitioning to
managerial position
to me, and the faculty gave good examples in
■■ Talent in strategy,
illustrating their points.” Cheah Lie Yee, Manager, innovation or CEO’s office
GoGet (2016)
ELP / 7CURRICULUM
STRATEGY & INNOVATION | 13-15 Aug
As business landscape changes, it is
critical for managers to understand the
language of innovation to stay ahead of
competition. We start off with connecting
strategy and innovation, and applying the
tools of design thinking used by companies
such as GE, Apple, Nike and Alessi. Design
thinking allows you to identify the “job-to-
be-done” for customers, to co-create and
boost customers’ touch-points and service
journeys, and develop new competitive
value. To apply what you have learned, you
will ideate and prototype new products/
services for a real business.
LEADERSHIP | 16-17 Aug
Based on global best practices of leading
digital companies such as Google, you will
learn how to build high performing teams
through understanding values, inculcating
growth mindset, coaching and giving
feedback, dealing with underperformers,
and managing conflict, energy and time.
The module ends with insights from the
founder of BFM Media on building a startup
to profitability in a highly competitive
industry. Known for its engaging interviews,
BFM 89.9 the business radio station has
featured local and international leaders and
practises an egalitarian culture with the
purpose of “building first-world Malaysians”.
FIELD TRIP | 29 Oct (optional)
Visit digital companies. Date may change
to accommodate visits. Separate charges
apply.
ELP / 8FACULTY
Christoffer Erichsen, Human Inc Zaid Mohamad
Over 20 years of experience in championing Delivers customised leadership training and
change management and innovation projects corporate coaching for leaders, and was a
in Europe and Southeast Asia. Mentors senior leader at Procter & Gamble Asia for
startups, advises the United Nations, works 14 years. Currently a board of director of the
with Fortune 500 companies, supports urban National Population & Family Development
innovation projects in the Middle East, and is Board. Conducts parenting strategies
collaborating with The Danish Design Centre workshops, and regularly appears in the
on social innovation. media. Holds a finance degree and graduated
summa cum laude (first) from Bridgeport
University.
Guest Speaker: Freddy Lee, CTO of IBM on augmented intelligence
ELP / 9“I discovered this programme useful in enhancing my leadership skills and to better understand people around me, especially supervisors and subordinates. The facilitators are also helpful in delivering what you need.” Wan Juliana Aigawati Wan Mat, Head of Compliance, Affin Hwang Asset Management (2017) “The ELP has been really enjoyable. Some of the things I’ve picked up from the programme is an alternative way to think about how to do my work. Design thinking was very applicational with structured processes to solve problems and to retract backwards and be able to put our creative juices into practice. Leadership was very insightful in recognising who I am, how I interact, and what impression I give to colleagues, bosses and clients.” Rachel Ng, AVP Legal, Khazanah Nasional (2017) “I like the practical focus, examples, and engaging speakers with good experiences to share. The modules are well focused on new managers. I learned about coaching, leading self and flexible thinking strategy.” Dexter Foong, Manager, Rampai Niaga (2016) “The faculty was insightful, clear on delivery and supportive in guiding discussions.” Muhammad Ezanie Noorazman, Associate, Khazanah Nasional (2016)
AI &
BIG DATA
The advent of technology powered by analytics, robotics and artificial intelligence (AI) will
reshape trade and economies. With labour-saving technologies, developed countries may
depend less on low cost labour thereby causing a slowdown in foreign direct investment growth,
technology transfer and rate of job creation in uncompetitive emerging markets. Malaysian
companies face the risk of being unplugged from global value chains (GVCs) and losing their
edge to more efficient players unless they step up.
Professionals also need to keep abreast with digital transformation to ensure they are not left
behind. Already 54% of jobs including skilled ones in Malaysia could be at high risk of being
displaced by technology over the next 20 years, Khazanah Research Institute estimates.
Our programmes aim at helping professionals use data, develop AI capabilities and lead digital
transformation within their organisations. Taking a strategic view, you will learn big data/ AI use
cases and implementation strategies, and how to:
■■ develop and test hypothesis, and predict outcomes
■■ make a case for investing in AI and big data capabilities
■■ evaluate, set up the infrastructure, and hire the right teams
Join our programmes and future proof your career:
■■ Artificial Intelligence Jumpstarter *
■■ Data Science Jumpstarter *
■■ A.I. For Good Hackathon
■■ MY.AI events
■■ Digital Transformation (customised)
* Prior programming skills not required.
“Just as electricity transformed almost everything 100 years ago,
today I actually have a hard time thinking of an industry that I don’t
think AI will transform in the next several years.” Andrew Ng,
co-founder of Google Brain and Coursera, and former chief scientist
at Baidu Research
11LEADERSHIP
COMMUNICATION
Outward Mindset For High Performance
Pioneered by Arbinger Institute US, this programme moves participants from inward mindset to
outward mindset. The former focuses on personal goals and objectives without considering the
impact of behavior. This mindset is therefore prone to negativity, self-justification and blaming
others. Most people stuck in this mindset may still feel they are doing good work and making
real contribution, and yet be frustrating the organisation.
When individuals and organisations transition to outward mindset, they are focused on big
objectives and results. The outward mindset promotes an authentically proactive, open and
collaborative culture. Behaviour, communication styles and actions change when mindsets
change.
Media, Presentation and Crisis Communication
The most important skill leaders have is to be able to persuade when communicating with
clients, colleagues, and the media. Learn from a former international television presenter on
how to develop executive presence. Speak confidently at a conference, in front of the camera,
and off the cuff. Acquire skills to handle difficult questions from aggressive journalists especially
during a crisis. Training is conducted at a professionally set-up studio.
Communication For Technical Professionals
Speaking articulately and engaging your audience can be challenging if your subject is
highly technical and if English is not your first language. Designed to help you sharpen
your presentation, and improve your pronunciation and diction to be understood by a global
audience. Suitable for those in management, science, technology and research.
Write Like a Journalist
Well trained journalists write with a punch and engage their audience. Learn the secrets of
good writing and make a strong impression with your speeches, reports and research papers.
These are in-house / customised programmes.
12CUSTOM ONLINE
CONTENT
Organisations are using online platforms for training and education to be more time and cost
effective, and to be available 24/7. We can develop and customise content based on interviews,
articles and podcasts to be delivered via newsletters, apps or chatbots.
Real-time chatbot content Content delivered via apps
13SPEAKERS SERIES
Guest speakers are a hallmark of our programmes.
Olli-Pekka Heinonen, former
Minister of Education and,
Director-General of the National
Agency for Education, Finland
Ming Lu, Head of Asia Private
Equity, KKR & Co“Different leadership is required at different points in time. Are you the right person now? What are your weaknesses? Knowing this makes you powerful.” Dato Seri Nazir Razak, Chairman, CIMB Group at luncheon talk for BFM-Edge
TEAM
Ho Kay Tat, Publisher & CEO, The Edge Media Group
Journalist for over 30 years with The Star, New Straits Times, Reuters, and
Singapore Business Times. Majored in political science at Universiti Sains Malaysia.
Malek Ali, Founder & MD, BFM Media
Part of the pioneering team of JobStreet and was with Yahoo! in Singapore,
Directors
Maxis, The Boston Consulting Group, and Allen & Overy, London. MBA from
Harvard Business School, and law degree, Bristol University.
Tan Thiam Hock, Founder, Alliance Cosmetics
Established Alliance as a leading distributor of cosmetics and personal care
products, and launched award-winning brand, Silkygirl in the region. Also a director
of BFM and Caring Pharmacy. Bachelor of Economics, University of Malaya.
Noelle Lim, Executive Director
Ex VP of corporate communications at DBS Bank Singapore, and presenter and
first employee at BFM, and contributor to Forbes Asia and The Edge. Fellow of
the Eisenhower Fellowships; member of the Institute of Chartered Accountants in
England & Wales (ICAEW); and graduate of University of Hull.
Khao Yen Ling, Programme Director
Leads operational matters. Former senior lecturer and programme leader of
degree programmes at a communication school. Holds a Master of Corporate
Communication from Universiti Putra Malaysia, and Bachelor of Communication
from Monash University.
Team
Lim Wei Ching, Account Manager
Handles client relationships. Formerly a teacher of English as a second language
to adults in Australia. Holds a Master of TESOL from Melbourne Graduate School
of Education, and Bachelor of Economics from University of Western Australia.
Lee Si Miin, Finance Executive
Oversees finance and administration. Holds a Bachelor of Business majoring in
accounting, banking and finance from Victoria University.
16EXTRAORDINARY @ BFM-EDGE B SCHOOL
#BeDisruptive BFM Edge Education Sdn Bhd learn@bfmedge.com bfmedge.com fb.com/bfmedge HRDF-approved courses MOF-registered company Advancing Malaysia Advancing Future of Work
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