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OFFICIAL PUBLICATION OF AADA MARCH 2019 | ISSUE 26 2020 + BEYOND AT AADA CONVENTION INTERNATIONAL GUESTS LEAD CONVENTION LINE-UP FRANCHISE ENQUIRY SLAMS CODE BANKING ROYAL COMMISSION - CONSEQUENCES FOR THE AUTOMOTIVE INDUSTRY www.automotivedealer.com.au PRINT POST 100019106
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WELCOME Australian Automotive Dealer Association CONTENTS ISSUE 26 | MARCH 2019 FEATURE: AADA 2019 NATIONAL DEALER CONVENTION & EXPO 2020 + Beyond At AADA Convention........................................................................5 CONTACT AADA Office 6, Level 4, 150 Albert Road NADA Legal Counsel To Headline AADA................................................................6 South Melbourne, VIC 3205 UK’s Leading Trainer Heads Convention Sales Event...........................................7 CONTACT AUTOMOTIVE DEALER 936B Glenhuntly Rd, Expo Open Day Event A New Bonus........................................................................8 Caulfield South, VIC 3162 Issue No. 26 | MARCH 2019 POLICY PUBLISHER: AADA Blackhall To Consult As Transition Plan Takes Shape.........................................9 MANAGING EDITOR: Luke Prendergast AADA To Work With Government On Point Of Sale Exemption......................... 10 PRODUCTION MANAGER: Stace Agombar CREATIVE DIRECTOR: Charles Bayer Dealers Welcome Increased Protections Outlined In Report Of Franchising Inquiry.. 11 ART DIRECTOR: Nick Murphy Dealers Support EV Revolution............................................................................. 12 ADVERTISING MANAGER: Geoff Vine geoff@automotivedealer.com.au Banking Royal Commission - Consequences For The Automotive Industry... 13 Mobile: 0413 854 779 AADA Gathers Franchise Code Intel At NADA.................................................... 15 Phone (03) 9576 9944 | Fax (03) 9576 7277 AUTOMOTIVE DEALER Unfair Contract Terms And Warranty Audits – Limitations And Opportunities.. 16 DELIVERY/CHANGE OF ADDRESS (03) 9576 9944 or FEATURE: 2019 AADA NADA STUDY TOUR editor@automotivedealer.com.au EDITORIAL Tour Delegates Get Social At NADA San Francisco........................................... 18 editor@automotivedealer.com.au FEATURES EDITORIAL & ADVERTISING OFFICE 936B Glenhuntly Rd, Caulfield South, VIC 3162 ATO Crackdown On Dual Cab Utes....................................................................... 23 Buffett Invests In SA Auto Insurance.................................................................... 24 No responsibility is accepted by the publisher Sales Consultants Can Do Better: JD Power Survey.......................................... 25 for the accuracy of information contained in advertisements in the Automotive Dealer magazine. Publication of any advertisement does Be A Leader In Developing Leaders..................................................................... 27 not constitute endorsement by the publisher of any product, nor warrant its suitability. Why Independent Dealers Need An Automotive CRM....................................... 32 Advertisements are published as submitted by advertisers. Auto Industry’s Takata Website Leads To 1 Million Airbag Replacements...... 34 COPYRIGHT No part of this magazine may be reproduced without the publisher’s written permission. More Than 87,000 New Vehicle Sales In February............................................. 35 CONTRIBUTORS The views expressed in Automotive Dealer by Why You Must Text Your Customers.................................................................... 36 external contributors and advertisers are not necessarily those of AADA. Harley Goes Electric.............................................................................................. 37 AUSTRALIAN AUTOMOTIVE DEALER MOTORSPORT @AADA_ASN ASSOCIATION Supercars 2019 Season Opens With Plenty Of Changes.................................... 29 WE’D LIKE TO HEAR FROM YOU. We’d like to hear from you about what’s been schools, supporting junior sporting clubs or It’s a pity that the community work being happening at your dealership that you think sponsoring a charity event. done by Dealers is a well-kept secret. We could be worth passing on to our readers. intend to change that. AADA is determined We would like to know. to generate a greater respect for new car It can be anything from a unique sale, a fleet franchise Dealers as compassionate business deal or a story about a member of your staff Whatever the story you have, it will be good people. Part of our strategy is to remind the who recently accomplished a notable feat. reading. Send us the information and key media, politicians and opinion makers that, contact details and we will follow it up. If you by employing over 66,000 people, AADA It could be a ‘feel good’ community initiative have photographs of the endeavour so much members make a substantial contribution to you have undertaken involving local the better. the Australian economy.
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FEATURE: AADA 2019 NATIONAL DEALER CONVENTION & EXPO Australian Automotive Dealer Association 2020 + BEYOND AT AADA CONVENTION T he AADA National Dealer Convention or at least keeping pace with it. There are many The UK’s number one automotive sales & Expo returns to Melbourne in 2019 questions facing the retail automotive industry trainer, Simon Bowkett, returns to feature at with the theme ‘2020 + Beyond’. and the Convention will address them via a the AADA Convention Team Sales Event, comprehensive and meticulously-planned while a new initiative is a free Expo Open To be held at the Melbourne Convention and program. Day for middle managers, to more fully share Exhibition Centre from September 9 to 11, the the knowledge, technology and associated 2019 Convention & Expo has been designed Questions such as: In the wake of the ASIC products developed to drive success in the to help car retailers adapt and prepare for the inquiry into finance and insurance, what will modern automotive dealership. future by addressing changes in the dynamics the new F&I department look like? How do of the market. we continue to strengthen our relationships Four sessions comprising expert panels will with the OEMs, with whom our futures are discuss and debate issues close to the heart of inextricably linked? What will be the result of car retailers, including gender diversity and the proposed franchise code? What do we do succession planning. about diversity? Succession planning? Used cars? ROI? No matter how far technology advances business is still about people, and how we AADA has put together a program of panel employ that most vital of resources is critical to sessions, workshops and guest speakers our success. Training, reputation management, designed to address these questions and more. service departments, used cars, data – all involve people and how we deal with them – Award-winning international journalist and Headlining the event is NADA’s Chief Legal and advocacy: the importance of our industry chat show host, Anjali Rao, returns after Counsel, Andy Koblenz. The Executive having a clear vision and a cohesive approach. she was extremely well-received at the 2018 Vice President Legal and Regulatory Affairs None of these crucial human resources are Convention. The former Sky News and addressed the 2019 NADA Convention on the going to become any less significant. In fact, CNN reporter and anchor charmed all and subject of Disruption in the Auto Industry, in a world of technology the human touch is sundry with her eloquence, affability and and his thoughts on this challenge to our more valuable than ever. People skills: they’re professionalism. existing paradigm of operations are sure to be the future, in 2020 + Beyond. enlightening. His session should be on the list Our industry is undergoing rapid change. As of any Dealer aiming to encounter the future We look forward to seeing as many Dealers as Dealers we need to be in front of that change, with open eyes and mind. possible at the AADA 2019 National Dealer Convention & Expo. Key features which help you sell more and deliver a better experience. In-Action Camera Rotation Introduces Start/Stop Function Cloud Based Hosting Snapcell for Auto. Dashboard Reporting Management Control Personal video marketing for sales, service and F&I Branded Communication delivered via email and SMS to your customers. Request a demo. www.snapcell.com.au 1300 837 327
FEATURE: AADA 2019 NATIONAL DEALER CONVENTION & EXPO Australian Automotive Dealer Association NADA LEGAL COUNSEL TO HEADLINE AADA D isruption. It was the theme of models will supersede traditional car The potential savings from not owning a the AADA 2018 National Dealer ownership. With research showing, however, car were estimated to be US$3,445 annually, Convention and it was a subject that the average American family makes 10 which, with an average wait time of one addressed in detail at the NADA 2019 car trips per day – and with an average wait hour per day, equated to US$9.44 per hour. Convention in January. time of six minutes per ride sharing trip – Mr Considering 88.5 per cent of respondents Koblenz argued that it was hard to see people earned more than US$9.44 per hour, the NADA's Executive Vice- giving up their cars and waiting around for an survey concluded that the financial savings President of Legal and hour per day in order to run their errands. were not worth the time expended in waiting Regulatory Affairs, Andy for ride shares. Koblenz, alongside Senior Nearly 90 per cent of Americans surveyed said Vice-President of Public they had no plans to give up their personal The survey also examined attitudes to Affairs, Jonathan Collegio, cars. Just 11 per cent said they would get rid of autonomous vehicles (AVs), with 56 per cent presented research showing their car in favour of ride sharing. of respondents saying they would purchase an that the disruptors still have a long way to go AV. Amongst millennials this figure was 71 per before replacing the traditional model of car The under-35s, aka the ‘Millennial generation’, cent, while for the over-35s it was 49 per cent. ownership. were slightly more prepared to give up their personal vehicles, with 81 per cent of those Regarding the degree of autonomy, 80 per cent Mr Koblenz will be a special guest at the surveyed indicating they would. However, the said they would prefer mostly autonomous AADA 2019 National Dealer Convention & over-35s showed strong resistance, with 93 per cars with an 80 per cent safety increase, while Expo in Melbourne from September 9 to 11. cent stating they would keep their personal car. 20 per cent said they preferred near-complete He will speak to the subject of Disruption, safety with fully autonomous vehicles. sharing his belief that the traditional model of An overwhelming 93 per cent of all respondents automotive dealerships has a fair way to go yet said that a car provides freedom, while just Mr Koblenz will present the full findings of before being replaced. seven per cent said car ownership was a hassle. the survey at the AADA 2019 National Dealer Amongst millennials this split was 85-15, while Convention & Expo in September. We have heard predictions over the past for the over-35s it was a massive 98-2 split. few years that ride sharing and subscription Turnkey workshop fitouts improve your ROI Complete solutions: Design, Planning, Project Management Invest in the area of your business that makes you money: > Engage more, sell more > Retain clients > Increase your work bay efficiency > Attract and retain talent To see how we do it contact our workshop fitout experts today. www.levanta.com.au p. 1300 577 541
FEATURE: AADA 2019 NATIONAL DEALER CONVENTION & EXPO Australian Automotive Dealer Association UK’S LEADING TRAINER HEADS CONVENTION SALES EVENT T he UK’s number one automotive sales product, and then supporting this with the deal. Simon believes the key to successful trainer, Simon Bowkett, is the headline management is organisation and motivation name featuring in AADA’s Team Sales The skills – good and bad – your new of yourself and others. His study of theories Event at the AADA 2019 National Dealer salespeople learn in the first 90 days on the job of human behaviour on top of his own life Convention & Expo. last with them for the rest of their careers. Who experience has well equipped him to analyse is teaching them those important skills that are what makes successful management and, Simon returns for his third AADA Convention, either making or costing you sales? crucially, how to implement this and inspire having previously spoken at the 2009 and 2014 others. events. Who is Simon Bowkett? Having moved from sales into sales This is a golden opportunity for your sales staff In 2000, Simon founded Symco Training based to learn first-hand from one of the leading on his belief that sales trainers were either management, and following a period of successful senior management, Simon moved sales trainers in the world. The perspective and unwilling or unable to show sales staff how to experience of someone who has risen to the implement the solutions they proposed. Simon into training. top in one of the world’s toughest markets can believes in delivering not only inspiring and He saw in the market a gap for trainers who only benefit your people and send them home insightful training but in demonstrating those could bring ‘the real world’ into training, and armed with the knowledge and confidence to skills and techniques with real customers. in 2000 formed Symco Training to build a go to the next level in their careers. In dealerships around the world the focus team of trainers and consultants who could bring practical experience and proven success AADA is thrilled to have secured someone of applied by many sales executives is to try Simon Bowkett’s calibre, and we look forward to and sell a deal. Simon will tell you how to get to their training methods. “There’s no place for customer-shy trainers in Symco”, he says. this event with keen anticipation. your teams to focus on selling themselves, the Innovative Workshop LUBRICANTS. Lubricant Solutions. TECHNOLOGY. PEOPLE. PH 1800 1800 13 www.fuchs.com.au
FEATURE: AADA 2019 NATIONAL DEALER CONVENTION & EXPO Australian Automotive Dealer Association EXPO OPEN DAY EVENT A NEW BONUS A nyone who has been to an AADA the retail automotive industry are sure to take The Expo is always the hub of activity at Convention will appreciate what a plenty from this free opportunity to visit the any AADA Convention, with displays, wealth of information they provide. 2019 Expo. demonstrations and explanations of new and You can’t help but come away more informed, innovative products, services and technology, with a greater understanding of the issues This is ideal for middle managers to come and specifically designed to improve the operations facing our industry and the many potential see exactly how much innovation is happening and bottom line of dealerships and their solutions to those challenges. in our industry, familiarise themselves with various departments. Be sure to register to take new products and technology, and acquaint advantage of this fantastic opportunity. We know Dealers would love to send all themselves with those people and companies their staff because there is so much to learn; providing new and improved services. however, we understand that is not always HOW TO REGISTER cost-effective. It is a great way for those who might otherwise not get the chance to attend an AADA So now, in an exciting new initiative, AADA Convention to gain an understanding of what The Expo Open Day is a free event, is introducing a free Expo Open Day to more goes on, and absorb some of the knowledge but attendees are required to fully share the knowledge, technology and that is shared so generously. They will have register. To do so, visit the website: products developed to drive success in the the opportunity to rub shoulders with leaders aadaconvention.com.au modern automotive dealership. of our industry and take home real, practical Date: Monday 9 September 2019 solutions and a greater understanding of the Dealers, managers, staff, allied industry bigger picture of the retail automotive game. Time: 1.30pm – 7.30pm professionals and anyone else associated with 8 | MARCH 2019 | automotivedealer.com.au
POLICY Australian Automotive Dealer Association BLACKHALL TO CONSULT AS TRANSITION PLAN TAKES SHAPE A ADA CEO, David Blackhall, will “We thank David for his leadership and look Blackhall’s CEO services contract ends 30 June reduce his full-time commitments at forward to continuing close ties through to the 2019. He has indicated a desire to step down the end of his current contract on 30 end of the year,” Mr Keating said. from his CEO role at that time and generally June 2019. AADA is delighted that David reduce his full-time commitments. will continue in a consultancy and advisory AADA has announced the following changes capacity to the AADA for a further six to the organisation of the AADA Secretariat, At the Board’s request, David has agreed months until 31 December 2019. effective immediately: to continue working with the Board in a consulting and advisory capacity through the Separately, AADA is announcing leadership • James Voortman, Executive Director end of 2019. He will be concentrating on the transitional arrangements in accordance with a Communications and Policy, is being delivery of the Automotive Code. plan approved last year by the AADA Board. appointed to the newly-created position of Deputy CEO. James will continue The Secretariat changes are in line with a AADA Chairman, Terry Keating, said David to report to the CEO, David Blackhall, leadership transition plan developed and has been an outstanding CEO for AADA. until 30 June 2019. approved by the AADA Board last year. These arrangements are aimed at allowing James During his almost four-year tenure he has • Brian Savage, Executive Director and Brian to progressively assume their wider guided the Association through a period Operations, is being appointed to duties during the next four months, under of unprecedented regulatory and legislative the newly-created position of Chief David’s guidance and mentorship. change. Whilst some of these regulatory Operating Officer. Brian will also changes are still being negotiated, David has continue to report to the CEO for the The AADA Board will make an agreed with the Board to continue to assist same period. announcement on the full-time replacement us during 2019, through to fruition on these for David Blackhall as CEO as soon as important matters. All other Secretariat positions and reporting possible. We expect to make further relationships remain unaltered. David announcements about our Secretariat organisation in early July 2019. automotivedealer.com.au | MARCH 2019 | 9
POLICY Australian Automotive Dealer Association AADA TO WORK WITH GOVERNMENT ON POINT OF SALE EXEMPTION A ADA will work with the Federal Government to ensure the Government’s decision to abolish the point of sale exemption for retail Dealers providing car finance does not hurt the industry. The decision, based on a recommendation in the Banking Royal Commission, caught the new car industry by surprise when it was announced in February. Amongst 17 recommendations in the report was that the Government remove the exemption of retail Dealers from the operation of the National Consumer Credit Protection Act (NCCP Act). The Government accepted the recommendation. Larger dealer groups already hold credit licences, but only a few dozen Dealers are understood to hold credit licences. In its response to the report, the Government “Leadership in this area is with the finance providers of the finance and play no part in said it recognised the impact the change would providers and we look forward to working approving or rejecting finance applications. have on many businesses. with them to ensure that financiers, Dealers and consumers are not disadvantaged during The Government also agreed to changes in the It said it "will carefully consider how these this transition.” sale of add-on insurance products by Dealers, reforms are implemented to ensure balance is including working towards a deferred sales achieved between consumer protection and Mr Blackhall said it was unclear why model and the imposition of a cap on the access to products and services." the exemption needed to go. Obtaining amount of commission paid to vehicle Dealers. AADA CEO, David Blackhall, said the point of finance from a dealership is a cost-effective, convenient solution for many consumers and “The concept of a deferred sales model is sale exemption was only briefly mentioned in the Royal Commission, by its own admission, already under consideration by ASIC. We the Royal Commission’s interim report, so to repeatedly said that delinquencies in the car will be urging Treasury to adopt a model that find its abolition was now Government policy finance market are very low. defers the sale for around three to four days was a surprise. and allows informed consumers a waiver,” Mr “It is unclear what this policy will mean for One factor likely to help Dealers is that the Blackhall said. the provision of finance at dealerships. It is exemption also applies to other National retail chains and other stores that offer credit to “Allowing ASIC to impose a cap on add-on not certain how many new car Dealers already assist consumers with big-ticket items such as insurance commissions will only formalise a have credit licences, but we do know that white goods and furniture. practice already being employed by the main many mid-to-small and regional dealerships insurance companies.” do not,” Mr Blackhall said. As with Dealers, shop assistants can currently offer loans or credit cards and help customers There will also be a review on commissions “I appreciate the Government’s commitment fill out the forms without holding a credit for general insurance and consumer credit to carefully consider how this reform is licence. insurance, to test whether the exemption to implemented. The AADA will make ourselves the ban on conflicted remuneration remains available to work with the Government to Dealers operate as vendor introducers who justified, which the AADA looks forward to ascertain the impact this will have on Dealers facilitate car finance and make it convenient participating in. and to ensure the transition is as smooth as for customers to obtain. Dealers are not the possible. 10 | MARCH 2019 | automotivedealer.com.au
POLICY Australian Automotive Dealer Association DEALERS WELCOME INCREASED PROTECTIONS OUTLINED IN REPORT OF FRANCHISING INQUIRY A ADA has welcomed calls for increased In a damning report released on 14 March, The report suggests the government protections for Dealers contained in the the federal parliamentary inquiry into the create a franchising task force, made up report from the Parliamentary Inquiry $170 billion franchising sector called for a total of representatives from Treasury and the into Franchising. overhaul of Australia’s franchising system. Department of Jobs and Small Business, to look into its recommendations. AADA CEO David Blackhall said the While both the Government and Opposition association welcomed the recommendation for have committed to the establishment of an The Opposition has said it will support such changes to the Franchising Code, to embody industry-specific Automotive Franchising a task force and act on its recommendations. specific industry protections within schedules to Code, it can only help the cause of franchisees Small Business Minister Michaelia Cash said the current Franchising Code. to have this kind of spotlight shone on the many the government would analyse the report and issues and unfairnesses built into the current consider what improvements needed to be “While the Report stopped short of system. With pressure now to be applied to the made. recommending our preferred approach of a franchisor side of the relationship, this marks standalone Automotive Code, we are prepared an opportunity for retail automotive Dealers to "The government is committed to supporting to discuss with Government the Committee’s pursue more equitable rules and regulations to effective and fair reforms to the franchising proposal for a core Franchising Code with ensure a fairer outcome. sector without imposing unnecessary regulation greater powers, and schedules to the Code that on the sector," she said. address specific industry considerations,” he The bipartisan report calls for new laws, greater said. enforcement powers and penalties for the The report also calls for improvements regulator, as well as a host of changes to the to disclosure and transparency, including “We particularly welcome the prohibition on franchising code. provision of all financial information when unilateral changes to the Terms and Conditions franchises are sold or transferred. This would of Dealer Agreements, and the buyback The report states that the current franchise code include Business Activity Statements and conditions for stock, parts and equipment has "manifestly failed to deter systemic poor increased clearness and culpability with regard when a Dealership Agreement is terminated. conduct and exploitative behaviour and has to marketing funds. The Government needs to include these entrenched the power imbalance". Its authors proposals in their consideration of a standalone even went so far as to compare behaviour in It recommends the task force consider making Automotive Code. the franchising sector with that revealed by the illegal the provision of unfair contract terms banking royal commission. in franchise agreements, and explore the “It is now very important for the Government possibility of a public franchise register, via to respond to the Inquiry Report quickly. This "The extent of poor corporate governance in which franchisors would update disclosure will maintain momentum and address the some areas of franchising is comparable to that documents and template franchise agreements power imbalance between overseas vehicle in the financial services sector," it said. "There on a yearly basis. Manufacturers and local new car Dealers, which are deeply rooted cultural problems that will currently leaves Australian businesses and their not be resolved by a franchisor replacing a few The report calls for civil penalties if franchisors many employees extremely vulnerable.” senior executives." fail to comply. FRIDAY IS GRAYS DAY Enquiries: Lee Peterson |M: +61 408 224 606 | E: graysauto@grays.com.au Upcoming eTender Auctions - Melbourne 19 March, Sydney 20 March, Brisbane 22 March https://www.graysonline.com/automotive-trucks-and-marine/motor-vehiclesmotor-cycles/motor-vehicles
POLICY Australian Automotive Dealer Association DEALERS SUPPORT EV REVOLUTION A ADA has welcomed the release of a report by the Senate Select Committee Inquiry into Electric Vehicles, but disagrees with its suggestion that Australia’s retail automotive Dealers were failing to promote growth in EV sales. The report was critical of a ‘policy vacuum’ that has so far kept the EV industry from growing, warning that Australia would miss out on the coming ‘transport revolution’. “(Electric vehicle) uptake in Australia lags behind that of other comparable countries due to a relative absence of overarching policy direction from Australian governments,” the report said. and will sell whatever vehicles our customers Other recommendations include a dedicated AADA CEO, David Blackhall, said AADA want,” Mr Blackhall said. taskforce to develop the plan, a national target supports the Senate Committee’s report to encourage the uptake of electric vehicles “Unfortunately, the authors of this report have on Australian roads, more ‘coordination’ with on electric vehicles but is disappointed by quoted the Tesla Owners Club and ignored the operators to expand the existing charging evidence suggesting Dealers are not promoting evidence of Australia’s 1,500 franchised new network, and a national target for government the sale of EVs. car Dealers and the 70,000 people they employ. fleets. “There are some important recommendations “Electric vehicles are part of the future and There are currently 12,691 vehicles in the in this report and new car Dealers are looking Dealers are determined to be part of a thriving Commonwealth fleet, but only 12 are electric. forward to playing our part in supplying EVs industry which supplies them to the market – to the Australian market,” he said. the primary reason that they are not yet selling On costings obtained by independent senator, “We are supportive of a public education well is related to supply, cost and range.” Tim Storer, it would cost an extra $5m by 2022 campaign and a coordinated approach to skills to start converting half the government fleet Talking down the efforts of the tens of to electric by 2025, or an extra $2.7m to do the and training. We are also supportive of a CO2 thousands of dealership employees across same by 2030. standard and Australia should work towards Australia will do nothing to accelerate the an achievable standard that does not punish uptake of EVs. Further recommendations coming out of the local consumers and businesses. report included the need for an aspirational The senate committee warned that, should target for Australia’s road fleet, similar to New “It is also encouraging that the Committee governments fail to act, Australia will miss Zealand’s, and a Formula E championship race has not recommended a relaxation of used car out on the environmental, health, social and to encourage consumer interest. imports as was suggested by certain groups. It economic benefits of the growing industry is, however, very disappointing that this report New electric showroom opens in Sydney has mentioned evidence claiming that car “Australia is on the cusp of the most Dealers are not interested in promoting and significant disruption and transformation of As proof that Dealers are not biased against selling electric vehicles. This assertion, which our transport system since the advent of the EVs, Col Crawford Hyundai’s showroom was repeated by certain groups throughout the internal combustion engine,” the report said. officially opened at Brookvale in Sydney on inquiry, is completely false.” February 15. “Reductions in greenhouse gas emissions, cost Mr Blackhall said that to resist selling EVs savings for vehicle owner-operators, increased The 50-year-old dealership claims to have “the would reduce profits and put Dealers in job opportunities and economic growth, widest selection of electric and hybrid cars breach of their franchising agreements with improved health outcomes and increased that have been presented by one dealership in vehicle manufacturers, potentially risking their fuel security are just some of the benefits that Australia”. These are mainly from Hyundai, businesses. Australia can realise as EV use begins to climb.” BMW and Renault. “In our numerous representations to this The committee made 17 recommendations, The dealership has three EV chargers. committee, we consistently made the point including calling for a national plan to manage that new car Dealers are technology agnostic the rollout of electric cars. 12 | MARCH 2019 | automotivedealer.com.au
POLICY Australian Automotive Dealer Association BANKING ROYAL COMMISSION - CONSEQUENCES FOR THE AUTOMOTIVE INDUSTRY The Commissioner recommended abolition of other retailers having to be appointed as credit Evan Stents the point of sale (POS) exemption relied upon representatives by credit providers and being Lead Partner, by most car Dealers to be a loan intermediary recorded as such on an ASIC register. As credit Automotive Industry without holding an Australian Credit Licence representatives, Dealers will need to provide Group, HWL or being appointed as a credit representative their own credit guides and will also need Ebsworth Lawyers of a licensee. The POS exemption has applied to be members of the Australian Financial since the commencement of the National Complaints Authority (AFCA), thereby O n 4 February 2019, the Government Consumer Credit Protection Act and its opening up every aspect of their business to released the final report of the Regulations. The exemption was included an external complaints process, unless AFCA Royal Commission on the Banking, because, in the midst of the GFC, there were exercises a discretion otherwise. Superannuation and Financial Services concerns that the burden of regulation in the retail sector under the NCCP Act would have In the Report, the Commissioner does Industry. In the Report, Commissioner not acknowledge that Dealers are already Kenneth Hayne made 76 recommendations, a further stifling effect on an already slow economy. From the outset the exemption was ‘representatives’ of Australian credit licence a number of which will have significant holders, and as a result those credit licence consequences for participants in the devised as an interim measure to be reviewed within 12 months of its implementation. holders are already accountable for Dealers, automotive industry. This article examines with a responsibility to ensure compliance with three recommendations in the Report that are While some Dealers may obtain their own credit legislation, training and management of of particular relevance to car Dealers. Australian credit licence to provide credit conflicts. Instead, the Commissioner has cited 1. Removing the ‘point-of-sale’ exemption of assistance, the abolition of the POS exemption the following observations made in the 2013 retail dealers from the NCCP Act would likely result in most car Dealers and Productivity Report into Competition in the automotivedealer.com.au | MARCH 2019 | 13
POLICY Australian Automotive Dealer Association Australian Financial System, that under the customers add-on insurance products (such as contracts regulated by the Insurance Contracts POS exemption: guaranteed asset protection (GAP) insurance Act. and tyre and rim insurance). • Retail Dealers are not subject to entry 3. Caps on commissions or conduct standards and ASIC has no The Commissioner is essentially adopting power to exclude from the market any ASIC’s proposal in ASIC Consultation Commissioner Hayne also recommended that who engage in conduct that is dishonest Paper 294: The Sale of Add-on Insurance and caps on commissions should be introduced for or incompetent Warranties through Caryard Intermediaries. add-on insurance products sold in connection The Report states that one likely consequence with the sale of a motor vehicle, with the level • Retail Dealers have no responsible of a change to a deferred sales model is that of the cap being determined from time to lending obligations, and the premiums payable for policies subject time by an ASIC legislative instrument. This to the model could not be financed by the recommendation was based on evidence • Consumers may be unable to obtain given in the Commission’s sixth round of loan made to purchase the vehicle without remedies for their conduct. hearings, which showed that the levels of specific adjustment of the loan arrangement. In Commissioner Hayne’s view, however, commissions paid to motor vehicle Dealers in In relation to the second and third points, the potential inconvenience caused by this connection with the sale of add-on insurance it is important to be aware that the relevant outcome is justified in light of the benefits to products contributed to the misselling of those lender has responsible lending obligations the consumer of moving to a deferred sales products. ASIC stated, in its September 2016 in relation to each loan originated through model. The inconvenience referred to may report on the sale of add-on insurance through the retail Dealer and a multitude of remedies include the need for a further unsuitability Dealers, that in the 2015 financial year the may be available to consumers against the assessment and physical amendments to commissions paid to Dealers for the sale of financier (by virtue of the retail Dealer being contract documents. add-on insurance products were as high as its ‘representative’) and directly against the 79% of the premium. ASIC also observed that retail Dealer under the Australian Consumer Another factor not mentioned in the Report the amounts paid in commissions on these Law and laws of general application. is that some extended warranty products products exceeded the amounts paid out to Nevertheless, Commissioner Hayne concluded in the market are not regulated as financial customers who made claims. in the Report that he is strongly in favour of products, because they are sold by the Dealer incidentally to the sale of the vehicle under In 2017, in response to the perceived problems removing the POS exemption. the ‘incidental product’ exemption in the created by the high commissions paid to 2. A deferred sales model for the sale of add- Corporations Act. These are currently outside Dealers, the ICA prepared a submission to on insurance ASIC’s jurisdiction and it is unclear how a the Australian Competition and Consumer deferred sales model would apply to them. If Commission proposing that insurers cap Commissioner Hayne recommended that a they became subject to a deferred sales model, commissions at 20 per cent of the premium. It Treasury-led working group should develop the deferral of their sale would likely prevent is possible that ASIC will follow the lead of the and implement, as soon as reasonably them from benefiting from the incidental ICA and cap commissions at an amount of 20 practicable, an industry-wide deferred sales product exemption. per cent. model for the sale of any add-on insurance products (with the exception of policies of In addition to this recommendation, the This article was written by Evan Stents - Lead comprehensive motor insurance). Under Report also recommends that hawking of Partner, and Christian Teese - Senior Associate, such a model, insurers or their representatives insurance products should be prohibited and Automotive Industry Group | HWL Ebsworth would be required to wait for a specified that unfair contract terms provisions now set Lawyers period of time before attempting to sell to their out in the ASIC Act should apply to insurance organiseit Eliminate 90% of your documents. Don’t file it. Digitise it. Call Mark: 0412 847 172 or 02 9262 7357 | mark@organiseit.com.au
POLICY Australian Automotive Dealer Association AADA GATHERS FRANCHISE CODE INTEL AT NADA A s we move towards adoption of the The consultations gave AADA important charge’ to retail warranty rates. Other states Automotive Code of Conduct, AADA insights into how such codes work in other have added a recoupment ban clause to their took the opportunity, during our Study markets, while UK and European Dealers were automotive franchise laws to prevent this. Tour of the National Automobile Dealers interested in Australia’s potential code. Association (NADA) Convention in January, California Dealers are confident the bill will to pick the brains of our colleagues from the AADA CEO, David Blackhall, and officials pass again and be approved by new Governor, US, the UK and Europe. held a series of highly productive meetings Gavin Newsom. with NADA CEO, Peter Welsh, and his legal Over the next few months AADA will consult director, Andy Koblenz. Other information AADA learned included with both sides of politics to develop a Dealer- the knowledge that some US states have specific Franchise Code, so we felt it pertinent They also met with senior leaders of the enacted 10-year moratoria preventing repeat and responsible to arm ourselves with the California New Car Dealers Association demands for capital expenditure on dealership best information from our friends overseas (CNCDA), Alisa Reinhardt and Anthony facilities. who already have such systems in place or are Bento, who are in the process of negotiating legislation eradicating some of the more Other valuable clauses of franchise codes exploring the possibility of introducing their problematic practices some OEM importers in included a ban on OEMs installing another own versions. Australia undertake. dealership within 10 miles (16.1km) of an At the September 2018 AADA National existing store, and an appeals process that Dealer Convention and Expo, the Labor Having unanimously passed the Californian allows Dealers to appeal to a government- Party committed to a Code of Conduct – a legislature, the bill was vetoed by then- appointed, low-cost tribunal should OEMs try commitment the Coalition matched prior to Governor Jerry Brown because he was to dismiss or not renew a Dealer’s franchise Christmas. concerned that the requirement for agreement. manufacturers to pay Dealers retail rates for During NADA 2019, AADA held a series of warranty work would raise the price of repairs AADA also spent time with dealer association meetings with our international friends in for car owners. leaders from other US states, plus those from San Francisco, picking up vital background India, Canada, Italy and Brazil. We have information that will assist us in negotiating That should not be the case, because the cost of learned a lot from these meetings and we the formation of the code. warranty is a cost to the OEM rather than the will be incorporating this into our thinking retail customer; however OEMs in some states as we move forward to the Automotive Code have added ‘a warranty retail rate recoupment discussions this year. Buying or Selling a Dealership. Citywide Dealership Consultants can help negotiate your business sale or business purchase with confidence. • BUY/SELL ADVISORY • BUSINESS VALUATIONS • DUE DILIGENCE • OEM/FINANCIER PROPOSALS • PROCESS CONSULTING www.citywideconsulting.com.au John Mihelakis 0431 110 774 • john@citywideconsulting.com.au automotivedealer.com.au | MARCH 2019 | 15
POLICY Australian Automotive Dealer Association UNFAIR CONTRACT TERMS AND WARRANTY AUDITS – LIMITATIONS AND OPPORTUNITIES The inclusion of warranty policy terms with requirements of a small business contract Vinesh George the onerous requirements mentioned above means that Dealers are not protected from Company Secretary would likely be deemed unfair. The warranty UCTs in the ACL. and Legal Counsel, policy terms place an unbalanced burden AADA | Principal, on Dealers to conform to the stringent There are, however, two possible solutions VS George Lawyers requirements of the distributors and also that could assist Dealers. The first is the place all the risk of an express manufacturer existence of the Motor Dealers and Repairers P warranty on Dealers when product issues Act NSW and, more specifically, s142 of this rotections for consumers against are the responsibility of the distributor and Act, which contains the UCTs legislation unfair contract terms (UCTs) in manufacturer. The warranty policy terms are from the ACL. This protects Dealers in NSW; standard form contracts were first unreasonable and unnecessary for protecting however, Dealers outside NSW do not benefit introduced into the ACL in July 2010. The the distributor’s legitimate interests, as from the protection. A second solution is extension of these protections to standard Dealers can have proof of the validity of for Dealers to restructure their businesses form small businesses contracts came more their warranty claim and yet can still have so that they are able to meet the legislative than six years later, in November 2016, their warranty payments clawed back. requirement in the ACL of having fewer than along with a Government commitment Furthermore, the warranty policy terms cause 20 employees. to review this extension within two years of the extension. In accordance with its financial detriment to Dealers, as they are The purpose of UCT legislation is to commitment, a discussion paper was forced to cover the expense of the warranty protect from entering into standard form released in November 2018 with the purpose repairs themselves. contracts vulnerable parties who lack of seeking feedback from stakeholders on the skills, resources, time and bargaining Under current legislation, most Dealer the impact of extending protections and power to negotiate for their contractual agreements are effectively excluded for not whether the objective set for original reform interests. Extending these protections to meeting the definition of ‘small business has been met. The Australian Automotive small businesses came out of the recognition contract’ and this leaves Dealers unprotected Dealer Association (AADA) responded to that small businesses can often be just as and vulnerable to exploitation by distributors. the discussion paper supporting the review, vulnerable as consumers when entering but noted some of the key limitations of A contract is a small business contract if: into contractual relationships with large UCTs for Dealers. The extension of UCT organisations. Dealers, just like small legislation to small business contracts has (a) the contract is for a supply of goods or businesses and consumers, have the same, if been a positive change for many; however, services, or a sale or grant of an interest not more, vulnerabilities when entering into its limited scope has sidelined Dealers from in land; and contractual relations with distributors. making any use of this protection. (b) at the time the contract is entered into, An improved and more inclusive legislation Several distributors include UCTs in their at least one party to the contract is a should focus on including all franchise warranty policy documents which require business that employs fewer than 20 agreements. This would be more aligned Dealers to conform to strict process persons; and with the stated aims of UCT legislation to requirements. Failure to comply with protect vulnerable parties in large standard these strict requirements is often enough (c) either of the following applies: form contracts. The advantage of legislating justification to claw back warranty payments to include all franchisees is that it recognises due to Dealers. For example, some warranty (i) the upfront price payable under the contract does not exceed $300,000; the true source of the problem which policy documents require strict adherence to is inequality in size and power between the following: contracting parties. Current legislation (ii) the contract has a duration of more than 12 months and the upfront is attempting to deal with this issue in a 1. Dealers must take a digital photo of a price payable under the contract piecemeal way by slowly and inefficiently vehicle part replaced under warranty. does not exceed $1,000,000. expanding the coverage of UCT laws. 2. Dealers must have a warranty repair order A dealer agreement between a Dealer and For further information, signed by the service manager. distributor usually fails to meet parts (b) contact Vinesh George on 0404 077 078 3. Dealers must have entered clocking on of the legislation. Most dealers employ far or email vinesh@vsgeorge.com.au and off times when conducting warranty more than 20 employees. Failure to meet the repairs. 16 | MARCH 2019 | automotivedealer.com.au
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2019 AADA NADA SHOW STUDY TOUR FEATURE Australian Automotive Dealer Association TOUR DELEGATES GET SOCIAL AT NADA SAN FRANCISCO T oday everything starts with Google, and Then there are the brightly coloured bicycles this year’s AADA NADA Study Tour and e-bikes Googlers use to get around to San Francisco in California was no Googleplex. “We just jump on the closest one exception. and pedal to where we need to go, then leave it for the next person.” said our guide. Our hosts at Googleplex (a sprawling 16,700m2 campus designed by Clive Wilkinson Architects in 2005) welcomed us with yummy lattes, cappuccinos, muffins and more before we started our tour. While most of us were impressed by this facility, we were completely stunned hearing what the company provides for its employees. Our guide told us that she and her colleagues never go hungry; the company serves free pizza, salads, tacos, vegetarian dishes, pastas and deserts at one of the many cafeterias and The next stop was the conference room, where delis spread across the entire complex. our guide walked us through an informative Flower power presentation of how partnering with Google would help Dealers better understand their On our way to the conference room we were Our guide also mentioned the recreational individual markets and help them sell more invited to smell the whimsical Alfa Flowers facilities available to employees, including cars. and were blown away when they magically bowling alleys, swimming pools, dance changed colours to match the fun moods and studios, gyms, tennis and basketball courts, Note for those who are tempted to apply for a emotions we expressed. massage rooms and nap pods. job with Google: the company receives more 18 | MARCH 2019 | automotivedealer.com.au
than one million applications a year and only Then the 35-strong AADA group and Commenting on the size and scope of the 0.5 per cent are actually employed. the 20,000-plus US Dealers and industry NADA Expo, Motorweb’s Paul Hardiman said, executives were invited to the official J. “Very informative, wide range of products with Then it was back on the bus for lunch and D. Power “Escape from Alcatraz” NADA multiple providers to choose from.” another enlightening presentation from the Welcome Reception at the plush San Francisco Gumtree team at eBay in San Jose. Marriot Marquis. This fun evening was a great way to kick off Of special interest to the writer were the the Convention, catch up with colleagues and SpinCar and Snap21 booths. Both were While eBay’s HQ may not have the same wow make new friends while enjoying cocktails, Dealer magnets generating exceptional factor as Google’s, it was still pretty impressive delicious finger food and immersing ourselves sales and success, with SpinCar winning the – as was our lunch. in the history of Alcatraz, a former maximum 2019 NADA Automotive Website Award security prison known as ‘The Rock’. for Website Merchandising for the third Their pitch to us covered how to best utilise consecutive year. the assets available to Dealers using the The greatest show on earth combined resources of eBay motors, Gumtree With so much activity in the Expo it was hard and Marketplaats. finding time to attend some of the workshop sessions, which included Fixed Operations, Oh what a Sunnyvale feeling! Human Resources, Dealer/Executive, Legal & From eBay we travelled to one of San Regulatory and, of special interest to me, two Francisco’s most successful dealerships, Marketing sessions. Sunnyvale Toyota in Sunnyvale. ‘Five Digital Marketing Myths That Can Hurt Your Bottom Line’ was presented by True Car’s Kerri Wise, who firstly tackled a number of Dealer marketing myths that create inefficiencies in their marketing spend, and Over 500-plus companies showcased then identified alternate strategies aligned with thousands of products in the three main halls actual consumer behaviour. spread across three blocks and 35 hectares in SOMA (South of Market). The second workshop, ‘Cutting Through The Clutter’, was presented by Paul Caldwell, Exhibitors included OEMs Toyota, Fiat Partner at CK Advertising, a TraDigital Chrysler and Ford. Other product categories Agency based in Florida. Paul discussed represented covered Service and Parts, Crash how digital and traditional advertising can Repair Equipment, New and Used Car Sales, work hand-in-hand to deliver the results Finance, IT, Accessories and Marketing. Dealers demand in today’s ultra-competitive environment. Sunnyvale Toyota is part of the Price Simms Auto Group, which sells 21 different WES LUTZ special guest at International automotive brands in seven locations in the Relations Dinner San Francisco Bay Area. In the evening we attended the AADA General Manager, Mike Shum, explained Gumtree International Relations Dinner at to the group how they sell around 600 new up-market Morton’s The Steakhouse on Union and used vehicles per month, using their Square, considered by many respected food sophisticated online process as well as writers to be California’s premier steakhouse. traditional on-the-floor-sales methods. automotivedealer.com.au | MARCH 2019 | 19
2019 AADA NADA SHOW STUDY TOUR FEATURE Australian Automotive Dealer Association New NADA Chairman calls on Dealers to get behind the association In the afternoon everyone moved to the NADA General Session in the Moscone South Ballroom where Wes Lutz, the 2018 NADA Chairman, passed over the Gavel of Leadership to Charles Gilchrist, the new 2019 NADA Chairman. Our special guest was Wes Lutz, a 40-year The room features pool tables, shuffle ball retail automotive veteran and 2018 NADA and two walls of giant TV screens showing Chairman. Wes highlighted the challenges snowboarding, basketball, NFL, baseball and facing the auto industry, such as self-driving more. cars, ride hailing and EVs. Other distinguished guests included seven former NADA This final event of the AADA NADA Study Chairmen as well as numerous international Tour, hosted by Corporate Blue, was a great visitors. way to relax and exchange ideas, catch up with friends, have a beer and enjoy some delicious Saturday morning was the last opportunity to In his first address to delegates Gilchrist, a food. visit the NADA Expo, check out the booths Dealer from Texas, urged every Franchised missed on the previous day and participate in Dealer to get involved in NADA, saying that John Fountain of Saleslogs summed up more workshop sessions. the auto retail sector needs engaged and active the evening and tour brilliantly when he association members “now more than ever.” commented: “Had a fantastic time networking with people from the industry.” While Gilchrist’s address was all business, Emmy award-winning actor and comedian Dana Carvey’s was all fun, as he kept us entertained with impersonations of US AADA NADA Show 2020 politicians and Presidents, hilarious jokes and Study Tour - Las Vegas entertaining stories from his acting career. For information about the AADA As someone on the way out of the Ballroom NADA Show 2020 Study Tour to was heard to say “Carvey is one funny dude.” Las Vegas, 13-16 February, 2020 Australia Day celebrations contact: One that particularly interested me was ‘Seven Patrick Tessier Then it was time to celebrate Australia Day at Futurist Social Media Trends for Success P: (03) 9576 8900 the Golden Gate Tap Room. in 2019’ by Joey Little from AutoAlert. He E: patrick@aadaconvention.com.au examined the seven social media marketing The party, which was sponsored by Carsales and content trends that will be prevalent and Pentana Solutions, was held on the top in 2019, how they will directly impact on Or Click Here to Register floor of the three-storey Tap Room – a massive Dealerships and ultimately increase sales adult playground and boutique brewery Your Interest Online! through communication and branding. located on Union Square. 20 | MARCH 2019 | automotivedealer.com.au
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