BENTLEY MAGAZINE MEDIAPACK 2018 - Affinity-PrimeMEDIA
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BENTLEY MAGAZINE MEDIAPACK 2018
BENTLEY MAGAZINE
Bentley Magazine is the defining luxury lifestyle publication that also features cars. Produced
to the highest paper and print standards, the magazine combines original photography and
award-winning design with authoritative writing. Bentley makes the most luxurious, highest
performing cars; similarly Bentley Magazine is the epitome of style, taste and sophistication,
with engaging articles on culture, travel, fashion, style and the arts, as well as interviews
with high-profile and fascinating people. Published quarterly, the magazine has a global
audience of high-net-worth and ultra-high-net-worth individuals.
COUNTRIES CIRCULATION READERS
60 57,000 139,000*
*Reader survey October 2016
2
Bentley Magazine Excellence Accomplishing the extraordinary
AUDIENCE
Bentley owners form one of the wealthiest demographics in advertising.
They are younger than they were 10 years ago, and they increasingly live in the world’s
fastest growing markets, including Asia and the Middle East. Bentley Magazine readers
are uncommonly homogenous in terms of their net worth; a captive audience for
whom cost presents little or no barrier to enjoying the best that life has to offer.
For our readership, luxury is not about status symbols; it is a lifestyle.
number of hnwi* number of hnwi luxury car brand number of hnwi
in the world who own a with the highest each bentley driver
luxury car share of hnwi networks with
14.7m 882,000 BENTLEY 7
*high-net-worth individuals defined as having liquid assets in excess of US $1 million
*not adverse to additional communications via email (71.8%) or postal (52.6%)
*largest age group is 51-60 (28%) *average of 2.44 readers per copy
*42.1% keep every copy (benchmark* for quarterly title is
Bentley Magazine Style Inspiration through luxury
CIRCULATION
UK
24%
AMERICAS
31%
JAPAN &
KOREA
4%
MIDDLE EAST,
INDIA AND
EUROPE AFRICA
26% 5%
COUNTRIES
60
CIRCULATION
57,000
ASIA PACIFIC
READERS
139,000 10%
EDITION
LANGUAGES
2
6
DISTRIBUTION
Bentley Magazine offers brands unique access to its readers, wherever they are in the world. The magazine is distributed to:
Bentley Owners: every new Bentley customer receives a lifetime subscription Global Retailers: The magazine is sent to Bentley prospects
Bentley Partners: St. Regis, Lalique and Vertu’s most valued customers receive copies Strategic Touchpoints: 5,000 copies go to the following:
Bentley Region Magazine Placement Location Channel No. of copies Please select any preferences
Miami Private Members / Country Clubs 300 Miami Yacht Club, Soho Beach House, Miami Beach Golf Club
Los Angeles First Class Airline Lounges 160 United Airlines First Class Lounge
USA
First Class Airline Lounges and Private Jet Facilities 400 American Airlines, United, Delta, Signature Aviation
New York
Luxury Residences 200 Upper East Side, New York
Private Members / Country Clubs 100 East Hampton Golf Club, Norwood, Country Club of Fairfield
Corporate Offices 100 PWC, Hermes, Morgan Stanley, US Bank
First Class Airline Lounges 800 BA Concorde Lounge, Virgin Lounges, Cathay Pacific, American Airways (LGW/LHR)
UK London
Private Jet Facilities 30 London City, Oxford Kidlington, Biggin Hill
Corporate Offices – Hedge Funds 260 Blue Bay Asset Management, Credit Suisse, Lansdowne Partners
Golf Clubs 50 Wentworth, St Andrews, Sunningdale
Frankfurt First Class Airline Lounges 600 All First Class Lounges at Frankfurt Airport
Emirates (CDG Airport), Star Alliance (CDG Airport)
Paris Airline Lounges 360 Sheltair Lounge (CDG Airport), American Airlines Lounge (CDG Airport)
BA Lounge (CDG Airport), Iberia Lounge (ORY Airport)
Europe
Privium Lounge, Servisair EU&IC, Qatar Lounge, Delta Lounge,
Amsterdam Airline Lounges 180
United Lounge, AA Lounge, Air Canada Lounge, BA Lounge
Zurich & Geneva First Class Airline Lounges 150 All First Class Lounges at Geneva and Zurich Airports
180 Yachts in Port
AP Singapore Singapore Yacht Show – 6-9 April 2017 150 Heliport
480 First Class Lounges
First Class & WIP Lounges 350 BA First Class Concord Bar, Qatar Airways, Oman Air
Private Jet Facilities 50 Royal Jet, Al Bateen
MEIA Dubai + Abu Dhabai
Corporate Offices 100 Emirates Tower, DIF
5000
7
ENVIRONMENT
Defined by the choices of a global group of individuals who share a passion for Bentley cars and the lifestyle
that accompanies them, Bentley Magazine is an ultra-luxury bible for a discerning audience who demand the
finest things in life. It offers advertisers an unrivalled platform to engage with this sophisticated, high-spending
readership and provides readers with a showcase of the most desirable brands, from watches, jewellery,
fashion and technology to private jets, yachts, property and travel. We carefully vet advertisers
and make sure their calibre matches with our reader’s lifestyle.
8
CONTENT
Bentley Magazine engages with a truly global audience, which is reflected in everything from its circulation
to its distribution and its core editorial content. As such, in 2016 we launched a fully translated
German issue of the magazine (print run circa 7,000), which includes some dedicated local content.
German Issue Agenda
Owners ‘inside track’ around the regions Upcoming regional events
BENTLEY
OWNERS
AUSBLICK: MIT DEM BENTLEY OWNERS
CLUB DIE EXKLUSIVSTEN EVENTS BUCHEN
24. BIS 27. NOVEMBER / 22. BIS 24. FEBRUAR
CLUB
DRESDEN Dresden ist besonders zur Adventszeit einen Besuch wert.
Erleben Sie bei einem dreitägigen Trip die Stadt von ihrer schönsten Seite.
Auf dem Plan stehen unter anderem ein Besuch der Semper Oper
und des Striezelmarktes.
WIEN Große Roben und Glamour: Der Opernball im prächtigen Gebäude
der Wiener Staatsoper gilt als Treffpunkt der internationalen Prominenz
AUF HOHER SEE und als eines der wichtigsten gesellschaftlichen Ereignisse in Österreich.
TRAVEMÜNDE Ein Hauch von Salz auf den Alle Informationen im Internet unter www.bentleyownersclub.de
Lippen und die frische Meeresbrise in den
Haaren – die Mitglieder des Bentley Owners
Club waren zum sommerlichen Mittagessen
auf der Sea Cloud II in Travemünde geladen.
Schiffsbesichtigung inklusive. Die Sea
Cloud II bot eine traumhafte Kulisse, fernab
von Land, Lärm und Leuten. Eine kleine
Auszeit für die Seele.
German issue in situ
ON THE ROAD
BLICK ZURÜCK
Der Bentley Owners Club öffnet Türen zu
attraktiven Events und tollen Ausfahrten
KLASSENTREFFEN
DER KLASSIKER DER BERG RUFT
Bentley Motors hat zur DER CLUB IN KÜRZE
Garden Party in die
KITZBUEHEL Strahlende Sonne auf edlen Karossen:
Bentley Lodge geladen Mitglied werden ist ganz einfach
So empfing die 29. Auflage der Kitzbüheler Alpenrallye
am 1. Juni ihre Teilnehmer. Fünf Tage lang führte die
James Bond, Sir Elton John, Ihre Majestät die Königin von England sowie
Zillertal-Runde die 187 Klassiker der Baujahre 1923 bis
weitere 55 000 „Motor-Royals“ sind weltweit in einem legendären Auto mobil:
1975 über den Pass Thurn, Gerlospass, Zillertal, Achen-
einem Bentley aus der Edelschmiede im britischen Crewe. Im deutschsprachigen
see und Unterinntal. Außer Konkurrenz waren dies-
Raum lenken rund 4 000 Individualisten eine Karosse mit dem geflügelten „B“.
mal auch aktuelle Fahrzeugmodelle von Bentley
zugelassen. Das führte zu ausgelassener Stimmung in
Während sich im Vereinigten Königreich die Bentley-Fahrer seit 1936 im Bentley
der Bentley Lodge. Bei köstlichen Gurkensandwiches,
Drivers Club zusammenfinden, bittet der Bentley Owners Club (BOC) unter dem Patronat
Scones und feinstem Backwerk tauschten die Club-
von S. D. Alexander Fürst zu Sayn-Wittgenstein-Sayn zum exklusiven Boxenstopp für
Mitglieder bis tief in die Nacht ihre Eindrücke von der
Bentley-Fahrer. Werden auch Sie Mitglied in dieser besonderen Gemeinschaft für anspruchs-
Straße aus. Fazit: Auch ein Neuwagen macht in der
volle Individualisten. Auf Anfrage erhalten Sie gerne die Informationsbroschüre
Bergkulisse eine gute Figur.
und den Veranstaltungskalender des Bentley Owners Club. Mitglieder des Bentley
Owners Club erhalten über ein persönliches Log-in weitere Informationen,
exklusive Präsente sowie eine Membercard mit Sonderkonditionen bei ausge-
wählten Kooperationspartnern.
Bentley Owners Club | Bahnhofplatz | CH - 6300 Zug | Office Germany: Gut Altenhof 1 | D - 24340 Altenhof | Tel. +49 (0)4351 66 75 96
E-Mail: info@bentleyownersclub.de | Bernd Rasehorn v. Battenberg (Gründer, Vorstand) | Tomas Karvan v. Tvorkov (Vorstand, Caissier, Aktuar Management)
Modell Continental GT V8 S: EU-Fahrzyklus (l/100 km): innerorts: 15,7; außerorts: 7,8; kombiniert: 10,7; CO2-Emissionen: 250 g/km; Effizienzklasse: L
Modell Continental GT Speed: EU-Fahrzyklus (l/100 km): innerorts: 21,8; außerorts: 10,3; kombiniert: 14,6; CO2-Emissionen: 338 g/km; Effizienzklasse: M
Modell Flying Spur: EU-Fahrzyklus (l/100 km): innerorts: 22,1; außerorts: 9,9; kombiniert: 14,4; CO2-Emissionen: 332 g/km; Effizienzklasse: M BENTLEY MAGAZIN 95
Bentley World Connoisseur
Great things happening in the regions Owners ‘inside track’ around the regions
EXPERIENCE
‚
Connoisseur s world
DIS C E RN IN G TIPS FRO M B E N TL E Y O WN ER S
Exercising
Judgement
Entrepreneur and fitness enthusiast
Matthew Januszek talks about his
favourite places, tastes and experiences
FIT FOR PURPOSE What began as a small enterprise in the spare bedroom of
Matthew Januszek‘s parents’ home is now a successful global company, Escape Fitness,
GYMS which provides equipment and training services to gyms and studios in 80 countries.
There’s a fantastic fitness club and Matthew is pictured above with his Continental GT V8 Convertible with Blackline
spa called Aspria, which is close to Accessory Pack. “I love its sweeping lines and throaty, sporting roar,” he says.
our German office in Hanover. It has
a wonderful lakeside setting with a
private beach.
In London there‘s a new boutique FOOD
fitness concept called 1Rebel (above). Borough Market (below) in London is
You do a tough workout and have a glass brilliant for fish, oysters, vegetables
of champagne afterwards – it celebrates and cheeses, and there is a very similar
the ‘work hard, play hard‘ philosophy. place in New York’s Meatpacking
There’s also a really nice juice bar on site District – Chelsea Market.
called Roots & Bulbs. At home I love Novikov in Mayfair.
aspria.com; 1rebel.co.uk You can order beautiful truffle pasta
and there’s an intimate bar downstairs.
Sometimes I go to The Bar at the
Dorchester beforehand.
I have a house in the Algarve, and
CLEANSE AND CRYO to reach it I fly to Lisbon and then drive
I sometimes go on detox breaks. I once south. Near Évora is Esporão, a wine
had an unusual start to a one-week estate. It has a fantastic restaurant,
cleanse (which involves drinking clear where you can enjoy exquisite modern
soups and juices) at the Namale Resort dishes such as black Alentejo pork.
in Fiji. I was asked to climb an 18-metre boroughmarket.org.uk; chelseamarket.
(60ft) telegraph pole, jump off the top com; novikovrestaurant.co.uk;
and catch hold of a trapeze! dorchestercollection.com; esporao.com
I fly a lot and decompression after a
long journey is important. A brilliant
way to recover is with cryotherapy,
HOTELS AND SPAS where you basically get frozen for a few
For a romantic break, I‘m fond of the Hudson River, live DJs and a plunge minutes! The clinic I‘d recommend is
returning to Positano (above) on Italy‘s pool on the dance floor. Cryo Healthcare in West Hollywood.
Amalfi Coast, where I married my When in Bangkok, The Peninsula namalefiji.com; cryohealthcare.com
Photography: Roger Bool, Alamy
wife, Wendy. We stay at Le Sirenuse, is a favourite. It’s right on the Chao
an intimate hotel with a candlelit Phraya River so the rooms have fantastic WINE
champagne bar on a terrace with sea views. views of the city. It also has beautiful In Lisbon, I’ll often pop into The Old Pharmacy, a bar in the Old Town selling top
A FINE ROMANCE In the Meatpacking District of restaurants, set in riverside gardens, that Portuguese wines, both by the bottle and glass. It’s set in a former chemists and the
The stunning
Manhattan there’s a hip hotel called The serve Thai or Cantonese cuisine, and an wines are displayed in glass-fronted cabinets with atmospheric lighting. There’s also
hillside location
of Positano on Standard, High Line, created by hotelier opulent three-storey spa. music and morsels of food such as cheese and cold meats.
Italy‘s Amalfi coast André Balazs. It has a fantastic rooftop sirenuse.it/en; standardhotels.com; In London I love to visit Hedonism in Mayfair (above). It‘s the only place in the UK,
bar, Le Bain, with sweeping views over bangkok.peninsula.com as far as I know, that sells my favourite wine – Italy’s Romano dal Forno. hedonism.co.uk
84 BENTLEY MAGAZINE
9
ADVERTORIALS
Our advertorials offer deeper engagement opportunities for advertisers and partners
by integrating product placement with high-quality editorial.
EXCELLENCE STYLE
Golf Lalique
DRIVING SUCCESS
Every component of the
premium Bentley golf
clubs are made to the
highest standards
Bentley Tee Series
Bentley engineering can now be enjoyed on the fairway as well
as the highway. A new range of hand-forged golf clubs combines style,
control and power – and they’re made to go the distance
BLACK ART
No form of glass is harder to create or work than
WORDS: DOMINIC PEDLER PHOTOGRAPHY: SEAN GLEASON black crystal. And no piece is more exclusive
than the Lalique for Bentley Black Crystal Edition
WORDS: JONATHAN FOYLE PHOTOGRAPHY: MARTIN WAGENHAN
I
magine peering into a world of René Lalique’s workshops were
fire and heat, the mineral smells of established in Alsace in 1921. Today,
iron and sand hanging in the air. his craft tradition of hand-forged
As your eyes adjust, a silhouette at crystal remains unbroken, a century-
the heart of this cavernous space long history of transforming the base
becomes a broad-based metal cone 30ft elements of the earth into glistening
high, capped by complicated pipes and works of elegance. Lalique crystal has
ducts. Twelve white-hot fires blasting a minimum of 24 per cent of lead oxide
around its rim are serviced by figures content, combined with pure sand (silica),
clad in silver suits and visors, drawing glass chunks called ‘cullets’, potassium
rods in and out of the flames. You’ve seen carbonate and sodium carbonate. Rare
nothing like it before. It’s a spectacular minerals, including gold, are added to
welcome to the Lalique factory at achieve a spectrum of colours, which
Wingen-sur-Moder, Alsace. can be translucent or opaque, subtle
Stepping inside, the blinding heat or profound. This alchemical process
commands respect and a certain is one of intense heat, the command of
distance. The steel rods being dipped engineering and timing.
A
into this massive round forge of a dozen The same could be said for Bentley
fish-mouthed kilns emerge with glowing Motors with its tradition of forging
s a golf writer who specialises in technology destinations in Europe. “The best presented course outside of globs of molten glass. They shine white, exceptional machines from the finest
and travel, I’ve always believed that the most a major championship,” was the verdict of four-time major then cool through yellow, orange to dull materials. The company was founded
elegant new equipment deserves to be tested champion Ernie Els during a visit a few years ago. Certainly, the red as they are hoisted aloft over the on 18 January 1919 in Cricklewood, MASTER PIECE
in suitably spectacular surroundings. That slick greens and emerald fairways that snake through this rugged factory and spun by hand, to be snipped North London, just two years before The Lalique for
indulgence reached new heights with the landscape between the Serra do Caldeirão mountains and the off as they drip into thick metal moulds. Lalique established his glassworks in Bentley Black Crystal
chance to try out the stylish new range of Atlantic Ocean proved an idyllic setting for trying out the classy Edition flacon features
Then they are pressed into shape. Once the Alsace region of France. Before 1919, the iconic Flying B.
hand-forged Bentley golf clubs at the beautiful resort of Monte Rei new contents of my golf bag. released and checked for blemishes at Walter Owen Bentley (or W.O. Bentley) It is made of black
in southern Portugal (pictured left). Bentley golf clubs are the latest extension of the company’s the first stage of hand-finishing, the sold French cars. His transformation crystal, which is highly
Since it opened in 2007, this Jack Nicklaus Signature Course, lifestyle portfolio, embracing exquisitely made irons, metalwoods, sculptures take up to a week to gradually as a designer and maker of British sought after because
of the skill and
which lies at the quieter eastern end of the Algarve approximately wedges and putters, along with various branded accessories. reduce to room temperature, or they vehicles came from an encounter with an difficulty involved in
40 minutes from Faro, has become one of the most revered golfing “As a premium lifestyle product, our goal with the golf range was might shatter. aluminium paperweight in 1912. making it
72 BENTLEY MAGAZINE
10CONTRIBUTORS
Bentley Magazine is a publication of style and substance, created and curated by experts
to the highest editorial standards with authoritative writing, credible insights and stunning
photography to appeal to its highly discerning readership. The inspiring articles –
authored by a global team of renowned luxury, lifestyle and automotive journalists
(see below) – are complemented by specially commissioned photography.
NICK FOULKES AVRIL GROOM STEPHEN BAYLEY JASON BARLOW
Author on subjects A highly respected Author, columnist, Editor-at-large
as diverse as James journalist specialising critic, consultant, for BBC Top Gear
Bond, watches and in luxury goods, broadcaster, debater magazine and a
the trenchcoat, he fashion and jewellery, and curator. His contributing editor
contributes to many and a contributor to books and journalism for GQ, he has also
newspapers and the Financial Times‘ have changed the way been a presenter on
magazines worldwide. How to Spend It. we think about design. Top Gear.
NICKY HASLAM JAMES LIPMAN ZOE DARE HALL DAVID LILLYWHITE
An in-demand writer, The award-winning An award-winning The Octane motoring
interior designer photographer travels journalist who magazine editorial
and busy socialite, the globe shooting writes on property, director, author
Nicky has also been a for premium car architecture and and award-winning
contributing editor to magazines and travel, and is a features writer
Vogue and Tatler for the world‘s most specialist in the specialises in all
many years. luxurious marques. luxury sector. things automotive.
11Bentley Magazine Power The demands of staying on top
DATES & RATES
2018 RATES
Bentley Magazine is published four times a year. WORLDWIDE EDITION
Spring and Autumn issues are aligned with key auto Average circulation: 57,000
shows, while the Winter issue is published to allow
exposure prior to the seasonal gifting period. Display
£ GBP
SPRING 2018 / ISSUE 64 Full Page 11,400
Order deadline: 19 January 2018 Double Page 16,800
Copy deadline: 3 February 2018 Opening Spread 24,000
Publication date: 1 March 2018 Inside Back Cover 14,200
Outside Back Cover 24,000
SUMMER 2018 / ISSUE 65
Order deadline: 5 April 2018 € EURO
Copy deadline: 4 May 2018 Full Page 14,250
Publication date: 7 June 2018 Double Page 21,000
Opening Spread 30,000
AUTUMN 2018 / ISSUE 66 Inside Back Cover 17,750
Order deadline: 24 August 2018 Outside Back Cover 30,000
Copy deadline: 7 September 2018
Publication date: 4 October 2018 $ USD
Full Page 19,400
WINTER 2018 / ISSUE 67 Double Page 28,600
Order deadline: 26 October 2018 Opening Spread 40,800
Copy deadline: 9 November 2018 Inside Back Cover 24,200
Publication date: 6 December 2018 Outside Back Cover 40,800
13SPECIFICATION
DATA FORMAT SIZE FORMAT
We want your advertising to look its very best, so METRIC
please take note of the following Bentley Magazine SINGLE PAGE
production specification details: Page Trim: 225 x 305 mm
Page Bleed: 235 x 315 mm
FILE-TYPE (trim plus 5mm bleed)
PDF created according to the X1a standard
Colour space: CMYK. DOUBLE-PAGE SPREAD
Page Trim: 450 x 305 mm
Please check that the file is the correct trim size, Page Bleed: 460 x 315 mm
that it has crop marks and bleed on all edges, and (trim plus 5mm bleed)
that fonts appear as they should. Files that are not
prepared to these guidelines will be rejected. IMPERIAL
SINGLE PAGE
SPINE & BINDING ALLOWANCES Page Trim: 8.858 x 12.008 inches
Inside Front and Back Cover advertising Page Bleed: 9.252 x 12.402 inches
Allow for 6mm/0.2” of text-free, common image (trim plus 0.2 inches bleed)
mirroring on either side of the gutter.
DOUBLE-PAGE SPREAD
Interior spread advertising Page Trim: 17.717 x 12.008 inches
Allow for 1.5mm/0.1” of text-free, common image Page Bleed: 18.110 x 12.402 inches
mirroring on either side of the gutter. (trim plus 0.2 inches bleed)
14Bentley Magazine
Bentley World
Meet the extraordinary
people who are part of the
exclusive and sophisticated
luxury world of BentleyONLINE EDITIONS
CLICK ON THE COVERS TO VIEW ONLINE EDITIONS OF BENTLEY MAGAZINE
B
BENTLEY
BENTLEY
THE OFFICIAL MAGAZINE OF BENTLEY MOTORS SPRING 2016 / ISSUE 56 / £12 / €15 / US$20
BENTLEY MAGAZINE
BENTLEYMOTORS.COM
FRESH PERSPECTIVES
BE EXTRAORDINARY
ISSUE 53 ISSUE 54 ISSUE 55 ISSUE 56 ISSUE 57
ISSUE 58 ISSUE 59 ISSUE 60 ISSUE 61 ISSUE 62CONTACT
PUBLISHER &
REST OF WORLD ENQUIRIES
Seven Publishing Group Ltd,
4th Floor, 3-7 Herbal Hill,
London EC1R 5EJ UK
Max Mendelewitsch (Advertising Sales Manager)
T: +44 (0) 20 7775 5542
E-mail: Max.Mendelewitsch@seven.co.uk
SWITZERLAND/FRANCE/LIECHTENSTEIN/ REST OF EUROPE NORTH AMERICA
BELGIUM/LUXEMBOURG
C3 Creative Code and Content GmbH, RMS Media Group,
Affinity-PrimeMEDIA Ltd, Heiligegeistkirchplatz 1, 300 Brickstone Square,
Route Mollie-Margot, 10178 Berlin, Suite 904, Andover
1073 Savigny, Switzerland Germany MA 01810 U.S.A.
Eva Favre (Director) Sebastian Veit (Sales Director) Steve Mehigan (Vice President of Sales)
T: +41 (0) 21 781 08 50 T: +49 (0) 30 44032 2545 T: +1 978 824 2829
F: +41 (0) 21 781 08 51 F: +49 (0) 30 44032 20 F: +1 978 824 3975
E-mail: info@affinity-primemedia.ch E-mail: sebastian.veit@c3.co E-mail: smehigan@rmsmg.com
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