BBC Bitesize: Key Stage 2 Religious Education - Video Brief - BBC Learning September 2018
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BBC Bitesize:
Key Stage 2
Religious Education – Video Brief
BBC Learning
September 2018BBC Bitesize: KS2 Religious Education
Video Brief
September 2018
Contents
About BBC Bitesize ....................................................................................................................... 2
Who is our audience? ......................................................................................................................... 2
Style, tone and the Bitesize brand ...................................................................................................... 2
The commission .................................................................................................................................. 3
Requirements .............................................................................................................................. 4
Outline of work ................................................................................................................................... 4
The curriculum .................................................................................................................................... 4
Education consultant .......................................................................................................................... 5
General points..................................................................................................................................... 5
Storyboards and scripts ...................................................................................................................... 5
Deliverables......................................................................................................................................... 6
Sustainable productions ..................................................................................................................... 6
Working together......................................................................................................................... 7
Who’s responsible for what? .............................................................................................................. 7
The BBC Learning team ....................................................................................................................... 7
Schedule/project management .......................................................................................................... 7
The process ......................................................................................................................................... 9
Proposal .............................................................................................................................................. 9
Proposal deliverable list .................................................................................................................. 9
Selection............................................................................................................................................ 10
Pitch .................................................................................................................................................. 10
Key dates ........................................................................................................................................... 10
Appendix ...................................................................................................................................... I
1BBC Bitesize: KS2 Religious Education
Video Brief
September 2018
About BBC Bitesize
Who is our audience?
Bitesize is the BBC’s study support service for students, helping 5-16+ year olds with their
coursework, homework and preparation for tests and exams. Bitesize covers core subjects at
primary, Scottish 1st and 2nd levels, and a much wider range of subjects at secondary, including KS3,
GCSE, Welsh TGAU, Scottish National 4 and 5 and Higher. It also covers Functional Skills Maths and
English in England and equivalent Core Skills qualifications in Scotland, Wales and Northern Ireland.
Key Stage 2 (KS2) content covers ages 7-11 across all the nations of the UK.
Bitesize is used by approximately three-quarters of secondary school students in the UK. It received
an average of 2.5 million unique UK users per week – with weekly traffic peaking at 3.5 million.
Style, tone and the Bitesize brand
BBC Bitesize is a highly trusted brand that students know they can turn to for reliable and
trustworthy information that is produced in a high quality and entertaining way.
Bitesize values:
• Quality learning resources with high production values, tailored to the needs of our
audience
• Clear, concise delivery of the key educational points - bite-sized chunks
• Inclusive
• Factually correct, high-quality and curriculum-relevant
• Simple, straightforward language
• Funny, quirky or irreverent tone where appropriate
• Accessible to every level of academic ability
There is little provision for KS2 religion on Bitesize at present, an old legacy site covering much of the
subject matter of this new commission can still be seen at:
http://www.bbc.co.uk/schools/religion/
The new approach to student guides can be seen from this example of a KS2 History site:
http://www.bbc.co.uk/guides/z2dr4wx.
As can be seen, this Explainer contains an animation along with supporting text, a slideshow, some
infographics and photographs. Other Explainers also contain activities. This commission is for the
production of the animation portion only.
2BBC Bitesize: KS2 Religious Education
Video Brief
September 2018
The commission
This commission is for animation content only
The BBC reserves the right to award this contract in the way that provides the best service and value
for money. The budget for this project is up to £79,750.
For a commission of £79,750 we expect 31 minutes 30 seconds of animation (21 x 90 second videos),
plus 1 x 30 second promotional video.
Delivery of all content is required by the 15th March 2019.
The video content needs to appeal to KS2 students but should not alienate or patronise a wider
audience. Videos should be concise, lively, imaginative and accurate.
Subject specialism is not a prerequisite (although clearly would be useful) – what we’re looking for
are creative and engaging solutions.
Likewise, learning experience is not a prerequisite. However, a thorough understanding of the needs
of the Bitesize audience and a clear approach to addressing those needs is expected. Companies
should have experience delivering engaging content for young audiences, ideally including short
form content.
Deadline for submissions is 5pm on Friday 28th September 2018.
3BBC Bitesize: KS2 Religious Education
Video Brief
September 2018
Requirements
Outline of work
21 animations of 90 seconds each, totalling 31 minutes 30 seconds
Within this total, there may be some flexibility to make some animations shorter and others
longer as the learning requires. Please note that Primary Religion resources already exist at:
http://www.bbc.co.uk/schools/religion/
Reuse of this content will be considered – to be agreed with BBC Bitesize.
Each film must work as a standalone covering a specific set of learning objectives in a way
that is easily comprehensible for our audience, covering the key points of the curriculum.
Note that the Bitesize team will make the Explainer itself, and will produce the associated
contextual content.
Videos will be published on bbc.com and other channels as appropriate.
Films should include voiceover, music, sound effects where appropriate.
We require five of the 90 second videos covering religious festivals to be edited into shorter
30 second versions for use specifically on social media.
1 promotional animation of 30 seconds
Requirement is for 1 promotional animation featuring highlights of the commission for use
on bbc.com and on social media. Specifics to be agreed by BBC Bitesize and the indie.
Films should be linear - interactivity is out of scope for this commission.
Character sheets for each key character in a variety of different poses and with different
facial expressions, to be delivered before animation work commences.
Please note that although Bitesize currently incorporates religion video clips for use in class
by teachers, this commission is part of our student-facing content and will sit within our
Explainers.
The curriculum
Although there is no formal curriculum breakdown for what should be taught, the National
curriculum in England: framework for key stages 1 to 4 states that “All state schools are also
required to make provision for a daily act of collective worship and must teach religious education to
pupils at every key stage.” In addition, the Religious education in English schools: Non-statutory
guidance 2010 states that all schools should “ensure that RE is provided as part of the school’s basic
curriculum, following the locally agreed syllabus, unless they are schools with a religious character
which are free to determine their own syllabus.”
4BBC Bitesize: KS2 Religious Education
Video Brief
September 2018
Education consultant
You will need to contract and work with an educational specialist/consultant who will be involved
throughout the process to ensure all learning objectives are covered and content is accurate and
relevant. All content (ie video concepts, storyboards, initial scripts, final scripts, animatics, final
versions, etc.) will need to be reviewed by the consultant before they are sent to us.
General points
All videos should use the learning outcomes provided by Bitesize as the basis for their
scripts.
The videos should encourage multiple viewings.
The overall tone should be informal, chatty and appealing to the audience. Content should
feel confident and assured, but not teacher-like. It should feel friendly and informal, but not
like it is ‘trying too hard’.
The delivery should be quite pacey and natural, but not so quick that it loses learners. Clarity
is very important.
It is vital that the content feels part of the students’ world – the subject area can seem
daunting so using easily-accessible examples should pique their interest.
Each video should stand alone in its own right as an engaging piece of content but also
should feel part of a connected suite.
It is essential that, where applicable, the characters featured represent the diversity of the
Bitesize audience in terms of gender, gender identity, sexuality, race, ethnicity, disability,
socio-economic status and regionality. For example, approximately 25% of school children
today identify themselves as not being White British. BBC Bitesize celebrates diversity in all
its forms: BBC Bitesize has produced a ‘Diversity and Inclusion Commissioning Guidelines’
document to support the attainment of the BBC and BBC Bitesize’s diversity targets.
Video content typically remains live on Bitesize for at least 4-5 years, so topical references
should be avoided to ensure that the content does not date too quickly.
We are not necessarily looking for responses featuring established star names for the voice
overs or any on-screen talent – in fact, up and coming talent would be preferred.
Bitesize will require final sign-off on voice and on-screen talent and the opportunity to
attend voice over recording.
Where used, music should be production/mood music rather than commercial.
Storyboards and scripts
The company awarded the contract will produce initial concepts, scripts, and storyboard and
animatic (if appropriate) for each of the videos above.
Bitesize requires full consultation during the production process, including the reviewing of drafts to
ensure the scripts hit the learning points, and full signoff on completed scripts, any storyboards and
animatics, and animations.
5BBC Bitesize: KS2 Religious Education
Video Brief
September 2018
Deliverables
Final masters in electronic format (a technical specification will be provided), both
uncompressed and compressed. Uncompressed audio provided in multiple editable audio
layers.
An xml file with timings for use in subtitling, format to be supplied by the BBC.
All animation and illustration project files and assets.
Post-production paperwork will be required (templates will be provided).
All content should be cleared for all rights in perpetuity. Any exceptions to this must be agreed with
BBC in advance of inclusion.
This commission is awarded on the basis that all rights in the finished Deliverables shall be assigned
to the BBC and as such shall be contracted on a Digital Services Agreement, Framework 2. This link
provides further information:
http://www.bbc.co.uk/commissioning/online/articles/how-we-work#framework
Sustainable productions
BBC Learning is working to ensure that all its projects are environmentally sustainable. As part of this,
we ask that any independent supplier we work with has an environmental sustainability policy,
carbon literacy aware staff (free training can be found here - http://wearealbert.org/help/get-
trained) and that all productions, where appropriate, complete an Albert carbon footprint
calculation.
A good way to demonstrate your environmental credentials is to undertake Albert certification.
Please see here for more details http://www.bbc.co.uk/responsibility/environment/albert-plus or
contact Nicholas.Leslie@bbc.co.uk for more information.
More details can be found at http://wearealbert.org/ and
http://www.bbc.co.uk/responsibility/environment/industry-collaboration.
6BBC Bitesize: KS2 Religious Education
Video Brief
September 2018
Working together
Who’s responsible for what?
You will be responsible for:
project management and production of deliverables to agreed deadline and budget
chairing regular production meetings and communicating project plans and status
quality assurance of content (in cooperation with the educational consultant)
We will be responsible for:
sharing project documentation from the wider suite of Bitesize primary Religious Education
content if available
collaboration throughout the production and delivery
sign-off on the following: storylines/initial concepts, look and feel, scripts, storyboards,
essential cast members, voice-casting, music, sounds effects, animatics and final delivery –
within an agreed timeframe
We will be jointly responsible for:
ensuring the learning outcomes are met
ensuring that content is best-fit for the Bitesize audience
The BBC Learning team
Mark Elkins – Editor, Bitesize
Jonathan Tremewan – Producer, Bitesize
Brett Tremble – Assistant Producer, Bitesize
Laura O'Dwyer – Production Manager
Schedule/project management
Although key points such as casting, concepts, script, animatic and animation sign-off, etc
will be identified in the Editorial Specification, all Bitesize production follows an iterative
development process. We will require accommodation for feedback cycles (including, but
not limited to: initial outlines; scripts – versions 1 and 2; storyboard/animatic – versions 1
and 2; key talent; music/sound sign off; finished film – rough and fine) in the schedule. We
will feed back ASAP on all editorial decisions, in line with the schedule.
Final delivery for the project is 15th March 2019.
This project is highly dependent on specific delivery dates that will be defined in the contract. As
such we would like you to give particular attention to clause 9 in our standard terms which states
the following:
If you fail or are due to fail to deliver a Deliverable (or any part thereof) due at any stage specified in Schedule 2
for any reason not directly and solely attributable to the BBC, the BBC shall (without prejudice to any other
rights or remedies available to the BBC under this Agreement or at law) be entitled to terminate this
Agreement.
7BBC Bitesize: KS2 Religious Education
Video Brief
September 2018
Should this situation arise and the BBC is forced to terminate, the BBC would only be liable to you for
anything delivered prior to termination. For this reason we would ask that you give timeframes and
deliveries the highest priority.
8BBC Bitesize: KS2 Religious Education
Video Brief
September 2018
The process
Proposal
Proposals should be provided as either MS Word documents or PDFs. They should be a maximum of
15 pages long. Please submit proposals to Kara Eden Thorpe kara.edenthorpe@bbc.co.uk.
Proposals that are larger than 7 MB may not be accepted by our email system. Please let us know,
prior to the deadline, if your proposal is 7+ MB and we will agree another delivery method.
The delivery date for the submission of proposals is 5pm Friday 28th September 2018. Please note
that submissions received after this deadline WILL NOT be considered.
Please use the following video to base your proposal on (highlighted in yellow in the appendix):
What is Christmas?.
To allow you to work up your summary creative solutions in relation to this commission, we have
provided further information (see appendix) on the videos. For each video, we have provided a
potential title and a list of learning outcomes - what the students should know after they’ve watched
the videos.
Proposal deliverable list
Company overview
What relevant experience does your company have to deliver this project? We’re interested
in hearing about relevant previous projects, your experience in creating content for young
audiences and your understanding of the challenges of this commission.
Creative approach
Demonstrate what creative approach you would take for this commission in order to cover
learning points described. It would be helpful to include:
o design ideas or concepts
o an episode summary
We would prefer animations that look at the various topics from a child’s point of view, with
identifiable and relatable child narrators and characters. You may like to consider using real-
life examples as the basis for any narrators and characters in the videos, who could also be
used to provide stills photography.
Summary creative solutions to the video listed above
Resourcing
Please define your project team within your response, including an indication of core staff
members and freelance support. Please outline any talent, including – writer, director,
subject matter experts, etc.
Logistics
How do you intend to deliver the project? Please outline your technical approach, project
management approach and approach to risk management.
9BBC Bitesize: KS2 Religious Education
Video Brief
September 2018
Budget
The maximum budget for this commission is £79,750. Please provide a detailed budget
breakdown to show how you intend to cost the project. Payment schedule to be agreed
upon award of contract. Typical payment might be:
The finer details of the payment schedule will be agreed with the BBC Production Manager
on commission. However, without exceptional business justification, BBC Learning will pay
no more than 5% of the total fee on signature, no less than 50% of the total fee on final
acceptance of (i) project delivery and (ii) post-production paperwork and the remainder of
the payments against delivery milestones as agreed within the budget summary.
Schedule
Please include an indication of key milestones and sign-off points for the BBC, as well as any
audience testing.
Selection
The BBC will use the following standard criteria to evaluate the proposals submitted:
creative approach – originality / suitability for Bitesize audience
ability to meet editorial requirements, including appropriate consideration of diversity and
inclusion
pricing / value for money
project management / production plan (schedule and budget)
prior experience of company and core staff experience
presentation of response
Any queries on this commission should be emailed to Brett Tremble (brett.tremble@bbc.co.uk).
Pitch
Shortlisted companies will be invited to a face-to-face pitch at MediaCityUK, Salford the week of
15th October 2018.
Key dates
Brief published 11th September 2018
Deadline for questions 14th September 2018
Response to questions 21st September 2018
Deadline for proposal submission 5pm 28th September 2018
Invitation to pitch notification 5th October 2018
Face-to-face pitch w/c 15th October 2018
Notification of Contract Award 22nd October 2018
Final delivery 15rd March 2019
10BBC Bitesize: KS2 Religious Education
Video Brief
September 2018
Appendix
NOTE: All the learning outcomes stated below are recommendations for content to be considered. We expect collaboration between the chosen indie, the BBC and the
Educational Consultants to determine how the creative approach can best fit some, or all, of these outcomes.
Video type Potential video title Learning outcomes – what the student should know AFTER WATCHING each video
1. Christianity
1. An introduction to Christianity
2. What is Lent? When is Christmas?
3. What is Easter? o When do Christians celebrate Christmas?
4. What is Christmas o What does Christmas celebrate?
What is advent?
2. Buddhism
Primary (KS2) Religion o What does advent commemorate?
(21 x 90 seconds) 5. An introduction to Buddhism o How do Christians mark advent?
6. What is Nirvana?
What is Christmas?
7. What is Wesak?
o What is the story of Christmas?
o Who was Jesus?
3. Hinduism
o Where did the Christmas story take place?
8. An introduction to Hinduism?
o How do we know about Christmas
9. What is Holi?
How do Christians celebrate Christmas?
10. What is Diwali?
o How do churches and Christians mark Christmas?
o What Christmas traditions are there in the UK?
4. Islam
o How is Christmas celebrated elsewhere in the world?
11. An introduction to Islam
12. What is Ramadan?
13. What is Eid-ul-Adha?
IBBC Bitesize: KS2 Religious Education
Video Brief
September 2018
5. Judaism
14. An introduction to Judaism
15. What is Passover?
16. What is Yom Kippur?
17. What is Hanukkah?
Primary (KS2) Religion
(21 x 90 seconds) 6. Sikhism
18. An introduction to Sikhism
19. What is Vaisakhi?
20. Who was Guru Nanak?
7. Non-religious beliefs (eg humanism)
21. An introduction to non-religious beliefs
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