Media Kit 2019 for Market the highest print run - Horizont
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Price list no. 28
Media Kit 2019
Maga
for M zine
Resea arket
Mark rch and
the hi eting with
ghest
p
run rint
Version 28.1 valid from 1/2019
Our team Price list no. 28
Editorial department: Publishing department:
Sabine Hedewig-Mohr Peter Gerich Levend Seyhan
Editor in Chief Publishing Director Sales Manager
Phone +49 69 7595-2018 Phone +49 69 7595-1871 Phone +49 69 7595-1247
sabine.hedewig-mohr@planung-analyse.de peter.gerich@planung-analyse.de levend.seyhan@planung-analyse.de
Gertrud Wellner Christoph Krug Timo Liebe
Content Management Sales Director Disposition
Phone +49 69 7595-2015 Phone +49 69 7595-1245 Phone +49 69 7595-1872
gertrud.wellner@planung-analyse.de christoph.krug@planung-analyse.de dispo@planung-analyse.de
Dr. Benedikt Bock Volker Weiland
Project Manager Sales Subscription Service
Phone +49 69 7595-2016 Phone +49 69 7595-1948
benedikt.bock@planung-analyse.de volker.weiland@planung-analyse.de
planung&analyse
Deutscher Fachverlag GmbH
Mainzer Landstraße 251
60326 Frankfurt am Main
www.planung-analyse.de
www.mafonavigator.de
–2–
Short profile Price list no. 28 planung&analyse – one of the leading trade journals for market research and marketing in Germany! Editorial content: • Current, in-depth articles written by authors from institutes, companies and universities about projects, concepts and methods drawn from market practice and market research. • Journalistic contributions from the planung&analyse editorial office on backgrounds from the market research industry. Analysis, interviews and comments. NEW: One booking – two target groups! Additional to the magazine „planung&analyse“ with the target group of market researchers we produce p&a topic specials with attractive topics for all the decision makers from different industries.1 p&a topic specials: • Your article contribution and communication is distributed pinpoint to your target group. • A p&a topic special is additionally produced with each regular magazine. These specials contain all relevant articles about the issues main topic as an excerpt from the total planung&analyse magazine. • All content is completed by attractive services all around the topic (survey results, provider overview and news) • The p&a topic specials are distributed to all decision makers and marketers of all branches by media like HORIZONT, Lebensmittel Zeitung, TextilWirtschaft and fvw. Source: 1Readers survey planung&analyse 2018 –3–
Magazine structure Price list no. 28
facts&figures:
What is the industry talking about?
News from companies and organizations, important personal data and
reviews about events and shows.
names&news:
Who comes, who leaves?
Personnel changes within the industry.
insights&propects:
What should the industry be talking about
Editors research and write about latest and and controversial stories,
sum up trends in a nutshell and analyse backgrounds.
knowledge&research:
What do market researcher / marketers need to know?
Authors from science and practice have their say.
dates&tips:
What can be useful?
Providers overview, „Omnibus“ schedule, event notes, pictures galleries
of events as well as book recommendations and studies. planung&analyse is celebrating its birthday!
For 45 years we serve the market with sound
short&sweet: business information about market research
What do customers think?
and marketing by planung&analyse, former
Within this section company market researchers have their say.
interview&analyse.
Book a congratulation ad!
We have special rates!
The p&a topic special consists of content from the area
knowledge&research, dates&tips and short&sweet. Please check the separate communication.
–4–
Print run-/recipients analysis Price list no. 28
Complete issue, p&a subscribers, 2,400 copies p&a topic special, supplement in HORIZONT, 4,200 copies
Industry affiliation Industry affiliation
2% decision makers in the field of corporate
6 61% decision makers in advertising companies
market research
3% decision makers in communication and advertising
1
30% decision makers in market research institutes agencies
4% decision makers in agencies & consulting 11% decision makers in media agencies
% academic decision makers in teaching and
4 11% decision makers in media/media networks
research
4% others
The p&a topic special is distributed HORIZONT is the top brand for all topics around
marketing, advertising and media. All top decision
in different print runs to selected
Lebensmittel Zeitung is the leading trade- and makers are their main traget group.
subscribers from HORIZONT,
economy newspaper of the consumer goods industry in
Lebensmittel Zeitung, TextilWirt- Germany. Board members, CEO´s, manager but also IT-
schaft and fvw. These recipients and logistic responsibles are the target group as well as
are decision makers of advertising sales oriented managers and self-employed retailers.
driving companies of their industry.
They are responsible for market
research order placements.
TextilWirtschaft is the only weekly fashion trade
The total circulation of the p&a journal for the german speaking market. All the
topic special is 12,000 copies. You decision makers of the fashion sector are their target
can find the distribution of each fvw is the leading trade magazine for touristic and group.
issue on page 6. business travel. Decision makers, entrepreneurs and
distribution experts from the touristic sector and
connected services sectors belong to their target group.
Source: D
istribution data analysis dfv media group 2018,
–5– readers survey planung&analyse 2018
Print run-/recipients analysis Price list no. 28
More
Subject related target group control of the p&a topic specials flexib
alway ility,
s th
planung&analyse is distributed to all relevant market research descision makers of different industries
target e right
group
with the media power of dfv media group. !
p&a total print run
For your advertisement you can choose between the
Print run
print run of p&a subscribers or the expanded print run
Issue p&a subscribers Total print run
(p&a subscribers and p&a topic specials).
Anniversary
2,400 4,200 6,600
issue
p&a complete issue p&a topic special as a supplement in different titels of dfv media group
Print run
Issue p&a subscribers Total print run*
1 2,400 4,200 – 5,200 2,600 14,400
2 2,400 4,200 – 7,800 – 14,400
3 2,400 4,200 – 7,800 – 14,400
4 2,400 4,200 2,600 2,600 2,600 14,400
5 2,400 4,200 2,600 2,600 2,600 14,400
* The total print run consists of the complete issue (2,400 copies) and the p&a topic specials (12,000 copies).
–6–
Dates, topics and online specials Price list no. 28
More
ility,
flexib right
s the
alway group!
ta et
r g knowledge&research:
Issue PD SD AD Topic Manuscript Industry event
45 years General
21.02. 29.01. 21.01. planung& – Online Conference
Anniversary issue
analyse (GOR, 06.-08.03.19)
Total
6,6001
1 BVM-Congress
Total print run 18.04. 26.03. 18.03. Gen Z until 18.02.
(20.+21.05.19)
14,4002
Online Special from March – – Pharma from 18.02. –
2 Customer
Total print run 06.06. 14.05. 02.05. until 02.04. –
Experience
14,4002
Online Special from May – – Mobility from 18.04. –
¹ 2,400 copies to p&a subscribers + part print run to HORIZONT: 4,200 copies
² Total print run: 2,400 copies to p&a subscribers + p&a topic special: 12,000 copies as part print run in dfv titles
AD = Advertising deadline, SD = Submission deadline, PD = Publication date
–7–
Dates, topics and online specials Price list no. 28
Save t
planu he date!
ng&
Insigh analyse
ts
on 29 2019
knowledge&research: .+30.8
.
Issue PD SD AD Topic Manuscript Industry event
3 planung&analyse
Total print run 22.08. 30.07. 22.07. Innovation until 24.06.
Insights 2019 (29./30.08.19)
14,4002
Telecommuni
Online Special from mid of July – – from 01.07. –
cation
4 Research & Results
Total print run 17.10. 23.09. 13.09. Touchpoint until 13.08.
(23./24.10.19)
14,4002
Online Special from September – – Finance from 22.08. –
5 Advertising
Total print run 05.12. 12.11. 04.11. until 07.10. HORIZONT Media Congress
effect
14,4002
Online Special from November – – FMCG/Trade from 17.10. –
² Total print run: 2,400 copies to p&a subscribers + p&a topic special:
12,000 copies as part print run in dfv titles
AD = Advertising deadline, SD = Submission deadline, PD = Publication date
–8–
Prices and formates
Please keep in
mind to extend
your print ad to Price list no. 28
online!
Prices
Anniversary issue Total print run³ Total print run3
p&a subscriber3 and and p&a Topic
part print run special5
Portrait Landscape HORIZONT4
Format in mm1 in mm1
opies c opies opies
6,60 0 c 14 ,40 0 2,40 0 c
2/1 page 420 x 297 7,250 € 9,100 € 7,250 €
1/1 page 210 x 297 4,550 € 5,700 € 4,550 €
2/3 page 134 x 297 210 x 194 3,600 € 4,500 € 3,600 €
1/2 page 105 x 297 210 x 148 2,550 € 3,200 € 2,550 €
1/3 page 70 x 297 210 x 102 1,850 € 2,350 € 1,850 €
1/4 page 130 x 148 210 x 80 1,350 € 1,700 € 1,350 €
1/6 page 70 x 148 210 x 51 950 € 1,200 € 950 €
1/8 page 210 x 40 700 € 900 € 700 €
Supplement/
200 x 290 1,650 € 5,700 € 1,650 €
Insert2
1
Bleed margin of 4mm on all outer edges, Placement surcharge: 3
p&a subscriber = 2,400 copies; 4part print run HORIZONT = 4,200 copies;
Type area formats on request; 2Up to max. 25g 10% for all fixed placements –9– 5
p&a topic special = 12,000 copies
Prices and formats – special advertising form Price list no. 28
Special advertising form Event calendar
Prices Entry (your logo, your text with up to
Anniversary issue Total print run³ 350 characters including space characters) in
p&a subscriber3 and and p&a Topic the event calendar.
Part print run HORIZONT4 special5 Your entry appears:
width x hight •O
nce in one issue of planung&analyse (not
Format in mm1 opies c opies
6,60 0 c 14 ,40 0 possible inside the anniversary issue)
Price: 300 €
Inside front
cover 210 x 297 5,450 € 6,800 €
back cover: termine&tipps
Veranstaltungen
Inside back
210 x 297 4,850 € 6,050 €
Fachtagung diskutiert, wie die automobile
SEPTEMBER neu Marktforschung der Zukunft arbeiten muss,
um im Wandel relevant zu sein.
cover:
22. SEPTEMBER 2017 Hamburg
NEU: LEGO® Brickstorming™: www.bvm.org/fachtagung
Eine kreative Technik in der Markt-
10. BIS 13. SEPTEMBER forschung
Esomar Congress 2017 LEGO® Serious Play® (LSP) ist derzeit in
ESOMAR Congress is the biggest event in aller Munde. Vor allem wenn es darum
the industry – it’s a festival, a celebration, geht, Innovationen, neue Produkte, Ser- 28. SEPTEMBER 2017
an innovation hotspot for the data, re- vicekonzepte und Strategien zu entwi- Outthink Innovation: Neue Impulse
search and insights profession – it drives ckeln, kommt LSP zum Einsatz. Auch für für Innovationen
forward-thinking. Discover what new in- die Marktforschung birgt LSP vielfältige DRDS-Konferenz punktet mit Vorträgen
novations are disrupting our industry, how Möglichkeiten. Ausgehend von LSP ist der und Hands-on-Training
insights influencers are pushing the boun- Ansatz zu Lego® BrickstormingTM weiter- Am 28. September findet die diesjährige
daries for better business intelligence AND entwickelt worden. Das Seminar vermittelt Design Research & Design Strategy Confe-
network with the most pioneering insights sehr praktisch die Grundsätze und Anwen- rence in Hamburg statt, die sich dem The-
professionals and global brands out there. dungsmöglichkeiten von Lego® Brickstor- ma „Outthink Innovation“ widmet. Noch
Amsterdam mingTM in der Marktforschung. deutlicher als in den Jahren zuvor liegt der
www.esomar.org Berlin Fokus diesmal auf dem Angebot von
www.bvm.org/seminare Workshops, die auf die Impulsvorträge der
Experten-Sprecher einzahlen. Denn Sinn
neu machen neue Erkenntnisse erst dann,
Banderole: On request 3,550 € 4,500 €
wenn sie in der Praxis umsetzbar sind.
15. SEPTEMBER 2017 Hamburg
NEU: EU-Datenschutz- 25. BIS 26. SEPTEMBER 2017 http://drdscon.com/
Grundverordnung Moderation von Gruppendiskussio-
Das Seminar informiert über die rechtliche nen und Workshops
Bedeutung der EU-Datenschutz-Grund- Was passiert, wenn eine Gruppe nicht so OKTOBER
verordnung für Unternehmen, nicht nur in läuft, wie man es wünscht? Um in solchen
Bezug auf die Markt- und Sozialforschung. Situationen Ruhe zu bewahren, erhalten
Welche Änderungen ergeben sich und wie die Seminarteilnehmer einen detaillierten
können diese umgesetzt werden? Einblick in gruppendynamische Prozesse
Berlin sowie einen umfangreichen Werkzeug- 25. BIS 26. OKTOBER
www.bvm.org/seminare kasten aus nonverbalen und verbalen Research & Results 2017
Techniken, die sie in die Lage versetzen, Research & Results ist die führende inter-
sich mental optimal vorzubereiten und nationale Messe für Marktforschung. Der
professionell auf Störungen reagieren zu Eintritt für registrierte Fachbesucher ist
Frontside:
können. kostenfrei. Die zweitägige Messe findet je-
20. BIS 21. SEPTEMBER 2017 Berlin den Oktober in München statt. Unterneh-
Auswertung qualitativ- www.bvm.org/seminare men aus dem In- und Ausland präsentie-
psychologischer Untersuchungen ren ihre Produkte und Services. In Work-
Dass es bei der Auswertung von qualitativ- shops referieren Experten zu aktuellen
105 x 240
psychologischen Untersuchungen in erster Themen und Trends der Branche.
Short
Linie um die Beschreibung und Erklärung München
von ganzheitlichem Individualverhalten 26. SEPTEMBER 2017 www.research-results.de/
Automobilmarktforschung 2020
5,450 € 6,800 €
geht und erst nach der Einzeldiagnose die
Zusammenfassung und Verallgemeine- Die Bedingungen für die Autoindustrie än-
rung erfolgt, ist Thema dieses Seminars. dern sich durch Megatrends wie Urbanisie-
cover2:
Die Teilnehmer erhalten einen Überblick rung, Klimawandel und Digitalisierung.
Backside:
über die wichtigsten psychologisch-quali- Dieser Veränderungsdruck muss in die Ge-
tativen Auswertungsmethoden und lernen staltung des Produkts „Automobil“ einflie-
diese theoretisch fundiert einzusetzen und ßen. Neue Wertschöpfungsmodelle entste-
in der Praxis kritisch zu beurteilen. hen und es wird im Wettbewerb nur beste-
Berlin hen, wer seine Kunden und deren zukünfti-
105 x 297
www.bvm.org/seminare gen Erwartungen an das Auto versteht. Die
72 planung&analyse 4/2017
est
Corner 1,700 € 2,200 € form on requ
On request l advertising
handles: Other specia
only bookable in combination with a minimum 1/2 page ad inside the same issue
bleed margin of 4mm on all outer edge
1 3
p&a subscriber = 2,400 copies; 4Part print run HORIZONT = 4,200 copies;
due to the adhesive bond on the innerside 7 mm of the show motif could be concealed
2
– 10 – 5
p&a topic special = 12,000 copiesPrices and formats – special advertising form Price list no. 28
Advertorial in tools&products –
customized client approach
A planung&analyse advertorial inside the department tools&
products is a editorial editorial styled advertisement which is marked
as such.
• Communicate your customized and in need of explanation
products.
• Tell your story. Our editorial and creative team of planung&analyse
will help you to finalize.
• Format: as an example 1/1 page as 1/1 page with text or 1/2 page
text and 1/2 page image/visual (further formats on request).
• Combination with advertisement on request.
• An extention to an online sponsored post is possible as well.
Price: 3,100 € per 1/1 page1
p&a subscriber = 2,400 copies + p&a topic special = 12,000 copies
1
– 11 –Digital portrait – planung&analyse website Price list no. 28
www.planung-analyse.de Social Media
The market research portal Stay up to date and follow planung&analyse
www.planung-analyse.de delivers, on Facebook, Twitter and Google+.
as part of the HORIZONT Media, the
latest news about the market research
industry besides announcements
considering events, institutes, new
tools and particulars you can regularly
find information on important studies.
“mafo.spitzen” shows the plurality of
opinion within the industry: authors
commenting on procedures in the
market.
The platform offers search-functions
within the planung&analyse mafo
navigator www.mafonavigator.de
and within the archive of printed
planung&analyse copies. On top of that
you can find information on our events
and publications as well as everything
about the network of company market
researchers (PUMa).
Online figures:
43,728 Visits per month
75,576 PIs per Month
Source: Google Analytics, July 2018,
planung-analyse.de
– 12 –Display Ads Price list no. 28
Homepage News Detail Page
1 | Superbanner 1 | Billboard
1 Size: maximum 940 x 250 pixel
Size: 728 x 90 pixel to
1
maximum 980 x 150 pixel
2 | Medium Rectangle
Size: 300 x 250 pixel
2 2 | Skyscraper / Halfpage Ad
Medium Rectangle incl. mobile
Size: maximum160 x 600 pixel
extension (Content Ad 1. position):
4
Runs as Sticky Ad, Halfpage Ad
Your ad appears on the desktop 2
(300 x 600 pixel) also possible. and mobile version of
www.planung-analyse.de
2 | Double Sticky Ad
3 Size: 2 x 160 x 600 pixel 3 | Content Ad 1
Size: 3
00 x 250 to maximum
2 | Hockeystick / Wallpaper 617 x 280 pixel
300 x 250 with mobile exten-
3
3 | Layer Ad sion (Content Ad 2. position)
Size: maximum 400 x 400 pixel Text Ad with picture possible
4 | Medium Rectangle 4 | Content Ad 2
4
Size: 300 x 250 pixel
Size: 3
00 x 250 to maximum
Medium Rectangle with mobile 617 x 280 pixel
extension (Content Ad 1. position): 300 x 250 with mobile exten-
Your ad appears on the desktop sion (Content Ad 3. position)
and mobile version of Text Ad with picture possible
For all www.planung-analyse.de
display ads:
planung&analyse Stage
file size
approximately 1 | Medium Rectangle
Size: 300 x 250 pixel
100 kb.
All display ads are displayed on the homepage and news detail pages.
The following display ads are in addition displayed on mafonavigator.de:
Superbanner, Skyscraper (as Sticky Ad), Medium Rectangle and Billboard. 1
– 13 –Prices display ads planung&analyse website Price list no. 28
Display Ads Size 1 of 3 rotation1 Exklusive1
(pixel) (price per week) (price per week)
Billboard 940 x 250 390 € 540 €
Billboard Pushdown from 940 x 250 to 940 x 500 650 € 890 €
Content Ad 1 300 x 250 to 617 x 280 or Text Ad3 260 € 360 €
300 x 250 with mobile extension2 (Content Ad 2. position)
Content Ad 2 300 x 250 to 617 x 280 or Text Ad3 260 € 360 €
300 x 250 with mobile extension2 (Content Ad 3. position)
Double Sticky Ad 2 x 160 x 600 290 € 390 €
Halfpage Ad as Sticky Ad 300 x 600 250 € 350 €
Hockeystick 980 x 150 + 160 x 600 410 € 560 €
(Superbanner + Skyscraper without background color)
Layer Ad 400 x 400 310 € 420 €
Medium Rectangle 300 x 250 290 € 390 €
with mobile extension2 (Content Ad 1. position)
Skyscraper as Sticky Ad 160 x 600 230 € 310 €
Superbanner 728 x 90 to 980 x 150 230 € 310 €
Wallpaper 980 x 150 + 160 x 600 + background 440 € 620 €
(Superbanner + Skyscraper with background color)
Webskin 980 x 150 + 2 x 160 x 800 510 € 700 €
(Superbanner + 2 Skyscraper)
Appears on the homepage within all current news.
1
Your ad appears on the desktop and mobile version of www.planung-analyse.de; gif necessary for mobile extension.
2
Text Ad with a maximum of 400 characters incl. space characters + picture with a maximum size of 120 x 120 pixel.
3
– 14 –Newsletter Price list no. 28
planung&analyse Newsline planung&analyse Newsflash planung&analyse Infomercial
planung&analyse Newsline reaches each planung&analyse Newsflash is send to planung&analyse Infomercial contains your
Friday about 5.2001 recipients with the ne- about 3.6001 recipients as soon as there are exclusive advertising message. Apart from
west topics. The bundled frequency of the breaking news in marketing and market that the newsletter contains no editorial
newsline guarantees lots of attention for research. Distribution from case to case, content, has the look of a newsletter. Your
your products! several times a week. content is clearly marked as advertisement.
Publisher declaration dfv Mediengruppe 07/2018
1
– 15 –Newsletter Price list no. 28
1 | Top Position
planung&analyse Newsline Superbanner: 728 x 90 pixel
1
Send out on Fridays: Informs
or
Medium Rectangle: 300 x 250 p
ixel 3
you about all important news or
of the branch Billboard: 728 x 250 pixel
2 | Top News Position
e.g. Superbanner: 728 x 90 pixel
Also bookable as Medium Rectangle or
Billboard
3 | Content Position 1
e.g. text ad with logo/image:
max. 400 characters incl. space character
+ 120x120 pixel
Also bookable as Medium Rectangle,
Superbanner and Billboard
4 | Content Position 2 4
2 e.g. Medium Rectangle:
300 x 250 pixel
Also bookable as text ad, Superbanner or
Billboard
For all
advertising formats:
Maximum volume
is 25KB.
File format:
gif or jpg
– 16 –Newsletter Price list no. 28
planung&analyse Newsflash planung&analyse Infomercial
1
Send out on case by case basis Unique send out with your
(several times a week): exclusive advertising message.
important infromation about Content is noticeable marked
the market research branch as advertisement.
Price upon request.
1 | Top Position
Superbanner: 728 x 90 pixel
or
Medium Rectangle: 300 x 250 p
ixel
or
Billboard: 728 x 250 pixel
For all
advertising formats:
Maximum volume
is 25KB.
File format:
gif or jpg
– 17 –Newsletter prices Price list no. 28
Size Price
Placement
in pixel per week
planung&analyse Newsline
Medium Rectangle: 300 x 250 480 €
Top Position Superbanner: 728 x 90 500 €
Billboard: 728 x 250 520 €
Medium Rectangle: 300 x 250 430 €
Top News Position Superbanner: 728 x 90 440 €
Billboard: 728 x 250 450 €
Medium Rectangle: 300 x 250 370 €
Superbanner: 728 x 90 380 €
Content Position 1 Billboard: 728 x 250 410 €
Text ad with picture maximum 400 characters incl. space characters 430 €
+ maximum 120 x 120
Medium Rectangle: 300 x 250 310 €
Superbanner: 728 x 90 320 €
Content Position 2 Billboard: 728 x 250 350 €
Text ad with picture maximum 400 characters incl. space characters 370 €
+ maximum 120 x 120
planung&analyse Newsflash
Medium Rectangle: 300 x 250 600 €
Top Position Superbanner: 728 x 90 615 €
Billboard: 728 x 250 630 €
– 18 –Scale of discount Price list no. 28
Discounts print Discounts online
Discount: For binding advanced booking (only for 4 weeks and more 5%
format ads) the following discounts apply: 12 weeks and more 10%
20 weeks and more 15%
Frequency scale Quantity scale 32 weeks and more 25%
2 x 3% 2 pages 5%
3 x 4% 3 pages 10% Agency commission: 15%
4 x 6% 4 pages 12,5%
5 x 8% 5 pages 15% Further run times upon request.
6 x 10% 6 pages 20%
Agency commission: 15% (only for format ads)
Multi pages upon request.
– 19 –Publishers imprint Price list no. 28
Publisher: Purchase prices print incl. online:
Deutscher Fachverlag GmbH Annual subscription national: 249 €
Test subscription national (3 issues): 82 €
Editor in Chief:
Sabine Hedewig-Mohr Purchase online only:
Annual subscription national: 198 €
Publishing Director:
Peter Gerich Purchase prices single issue print:
Year: planung&analyse (ISSN-Nr. 0724-9632): 42 €
46. Jahrgang 2019 Pupils, students and trainees get a discount of 50% on the net price
Advertising price list: against submission of a certificate.
No. 28 valid from 1. January 2019
All prices are incl. distribution charge and VAT.
Circulation: (exclusive prices of single issues).
5 x per year & 1 x special issue
Publishing house:
Deutscher Fachverlag GmbH
Mainzer Landstr. 251, 60326 Frankfurt
Address:
60264 Frankfurt am Main
Phone:
+49 69 7595-01, extension -2014
Telefax:
+49 69 7595-2017
Internet:
www.planung-analyse.de
E-mail:
info@planung-analyse.de
– 20 –Publishing House: Deutscher Fachverlag GmbH Mainzer Landstraße 251 60326 Frankfurt am Main General Terms and Conditions: You can find the full version planung&analyse here www.horizont.net/ www.planung-analyse.de planung-analyse/AGB/ www.mafonavigator.de
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