2018 CONTACT Sales Advisor Kara Kefu - RACQ
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M E D I A K I T
2018
CONTACT
Sales Advisor
Kara Kefu
P 07 3872 8640
E TRAadvertising@racq.com.au
Connect with our
1.7 million Members
The number Queensland households with an RACQ member
41.0% 16-24 years 36.2% 25-44 years
50.5% 45-64 years 62.1% 65+ years
*RACQ Member Segmentation, September 2017
70% Household Structure
Single person living alone
%
17.4
Single person living with others 7.5
Single parent with children at home 6.0
Couple/family with no children 15.6
Couple/family with children at home 30.9
Couple/family with children not living at home 22.7
**Road Ahead Annual Readership Survey Report 2017-2018
The Road Ahead
RACQ’s The Road Ahead is a bi-monthly magazine personally
addressed and delivered to our valued members. More than
902,010 print editions are distributed as well as 167,340
digital copies, making The Road Ahead Queensland’s largest
circulating publication.
RACQ Living Website & E-Newsletters
Each month, 347,600 opt-in e-newsletters are delivered. Digital
advertising allows our audience to engage across multiple
channels in categories ranging from motoring to travel, home
and technology. From our highly engaging newsletters to banner
ads and sponsored links, the right solution is tailored to our
advertiser’s goals.
NEWS | LIFESTYLE | TRAVEL | MOTORING | MEMBER OFFERS + MORE NEWS | LIFESTYLE | TRAVEL | MOTORING | MEMBER OFFERS + MORE
Retro Revival
WIN!
$600 0+ WIN!
Northern
PRIZES
IN
$12,000+
IN PRIZES
WCASES
THE VW
BEETLE
exposurecle
60
TOR FEST SHO
RACQ MO
ON THE PROWL
WE’RE SEARCHING FOR
Around the Arctic Cir
QUEENSLAND’S CUTEST PET
YEARS OF
GOOD SPORTS RACQ TRAVEL
SUZUKI, SUBARU AND BMW HELPING MEMBERS
ON THE STARTING LINE SEE THE WORLD
RACQ LIVING REBORN CRIMINAL MINDS
NEW LIFESTYLE WEBSITE GIVES QUEENSLAND’S CAR THEFT
MEMBERS MORE THAN EVER HOTSPOTS REVEALED
JUN/JUL 2018 | RACQLIVING.COM.AU | QUEENSLAND’S LARGEST CIRCULATING MAGAZINE AUG/SEP 2018 | RACQ.COM/LIVING | QUEENSLAND’S LARGEST CIRCULATING MAGAZINE
The Road Ahead
Reader Profile All the information
Queenslanders need,
including...
Queensland’s largest circulating magazine
More than 1 million print and digital copies
distributed every edition
NEWS
The Road Ahead is your pit-
stop for the news that affects
you, covering key issues across
Queensland.
More than 1 in 4 Queenslanders receive
The Road Ahead every edition (18 years+)*
Almost 1.5 Road Ahead readers per
household*
LIFESTYLE
In Lifestyle, we cover everything
from finance to family matters,
51.2% of readers are female
health and wellbeing, tech and
48.7% of readers are male**
food experiences.
95.7% of members agree that RACQ is an
organisation you can trust**
1.17 million Queensland households with at TRAVEL
least one RACQ member** Whether you’re after a weekend
road trip, or trip of lifetime, we’ve
got it covered, exploring our own
*Road Ahead Annual Readership Survey Report 2016-2017 backyard and beyond.
**Member Review 2017-2018
Age %
18 to 24 6.4
25 to 34 15.2
35 to 44 15.8
45 to 54 19.3
55 to 64 19.1
MOTORING
Our team of experts offer their
65+ 24.3
unbiased and critical assessment
*Road Ahead Annual Readership Survey Report 2016-2017 of vehicles and insights into the
automotive industry.
Circulation and
Cost Effectiveness
Circulation
The Road Ahead has continued to dominate distribution channels within
Queensland and boasts the state’s largest print circulation.
1 2 3 4
902,010 318,830 179,149 147,122
The Road Ahead The Sunday Mail The Courier Mail The Courier Mail
(Sat) (Mon-Fri)
Audited Media Association of Australia November 2017
Australian Avg Net Paid Print Sales (ANPPS)
Average Net Print Distribution
Cost Comparison
The Road Ahead magazine is an industry leader in circulation and pricing within the Queensland market at $20.36 per
page, per 1000 copies circulated. This represents excellent value compared with newspaper competitors.
Publication Casual Full Page Rate CPM
The Road Ahead $18,363 $20
The Sunday Mail $40,035 $125
The Courier Mail (Sat) $26,506 $147
The Courier Mail (Mon-Fri) $20,415 $138
Rate Card
Display Advertising & Deadlines
The Road Ahead 2018/2019 Magazine Deadlines
Magazine Issue Booking Deadline Complete Material Deadline Insert Delivered to Depot Issue Delivery Starts
OCT/NOV 2018 14 August 4 September 13 September Early October
DEC 2018/JAN 2019 15 October 5 November 14 November Early December
FEB/MAR 2019 14 December 9 January 18 January Early February
APR/MAY 2019 14 February 7 March 18 March Early April
JUN/JUL 2019 15 April 10 May 21 May Early June
AUG/SEP 2019 14 June 5 July 19 July Early August
Please note that times may vary by a day or two. When forward planning please be aware that rates are subject to an annual rate review from
Aug/Sept issue each year. Rates are current until June/ July issue 2019. Prices can be subject to change at any time.
1/4 Page Strip 1/2 Page Horizontal 1/2 Page Vertical Full Page Double Page Spread
Display Advertising
Size Trim Size (HxW) Live Area (HxW) Bleed Casual 3 Issue Buy 6 Issue Buy
1/4 Page Strip 60 x 190mm N/A N/A $5,518 $5,241 $4,915
1/2 Page Horizontal 125.5 x 190mm N/A N/A $9,441 $8,965 $8,499
1/2 Page Vertical 256 x 92.5mm N/A N/A $9,441 $8,965 $8,499
Full Page 276 x 210mm 256 x 190mm 5mm all edges $18,363 $18,088 $16,545
Double Page Spread 276 x 420mm 256 x 400mm 5mm all edges $36,726 $36,177 $33,090
All rates quoted are exclusive of GST.
Loadings
IFC 20% OBC 30% EGN p15 or earlier 15% Positional requests 10%
Custom ads priced on request
*Pricing subject to change as of 30 June 2019
Inserts
Flysheets & Gatefolds
Inserts
Quantity Casual (per 1000) 3 Issue Buy (per 1000) 6 Issue Buy (per 1000)
50,000 or less $99 $95 $91
Up to 200,000 $89 $85 $81
Up to 500,000 $79 $75 $71
Full Run $65 $62 $60
Min Quantity Min Paper Weight Min Size (HxW) Max Size (HxW) Max Weight
5,000 115gsm 148 x 75mm 265 x 200mm 9 grams*
*Inserts above 9 grams will require a quotation due to postage rates affected by weight.
All rates quoted are exclusive of GST.
Delivery
Areas delivered are by postal round sorting. Contact your Road Ahead representative for more information and pallet labels.
A limited number of inserts are available for each issue so please confirm availability before printing any insert products.
Flysheet (address sheet)
Flysheet ad artwork subject to prior
road ahead THE
community lifestyle tRAVEL MOtORiNG RAcQ mEmBER ESSEntiALS + MORe
NEWS LIFESTYLE TRAVEL MOTORING RACQ MEMBERS + MORE
PRINT
PRINT
POST
POST
100003898
100003898
POSTAGE
POSTAGE
PAID
PAID
AUSTRALIA
AUSTRALIA
approval of The Road Ahead.
If undeliverable, return
If undeliverable, toto PO Box 4, Springwood, Q 4127
return
PO Box 4, Springwood, Q 4127
Size 100 x 100mm
Casual $7,589
3 Issue Buy $6,829
6 Issue Buy $6,145
Flysheet Area
100 x 100mm All rates quoted are exclusive of GST.
HEADLINE HERE HEADLINE
Win a TRiPHERE HEADLINE HERE
QUEEnSLanD
CHANGING ADDRESS?
cHAnGinG ADDRESS? The future of the
you can update your membership details online by visiting racq.com\my_racq or emailing your changes
WORTH $4000+
The future of the inTERViEW
The future of the
withItyour Tasmanian
Alternatively,devil is WinTasmanian devil is
a holiday to Tasmanian
Matt golinski’sdevil is
is important to us
name, address, that
date we keep
of birth and membership number to racq@racq.com.au.
please fill in your new details below and return this whole address sheet in a separate, bright
stamped thanks
envelopeto the bright thanks
Hamilton Island. to the brighttothanks
journey to the
recovery.
your details up to date.
to: RAcQ membership Records, Po Box 4, Springwood, Q4127, or fax it to (07) 3361 Dreamworld
2140. Wildlife Dreamworld Wildlife Dreamworld Wildlife
See page 62. See page 14.
nAmE Ifyou have RACQ products Foundation. Foundation. Foundation.
andBiRtH
DAtE oF are changing address, See Members’ section See Members’ section See Members’ section
ADDRESSplease contact
(incLuDE us on:
PoStcoDE)
PHonE [ ]
13 1905 mEmBERSHiP no.
Please tick this box if you need us to also change the address for your RAcQ insurance.
Inside Cover Gatefold (3 full pages)
Size (HxW)
(1) 276 x 195
(2) 276 x 195
(3) 276 x210
2 (rev of 1)
Casual
1 $84,108
All rates quoted are exclusive of GST.
3
Classifieds &
Print Specifications
Completed Material
For Print Production Rates
Advertisement artwork lodgement: General Display:
Format: High-resolution, press-optimised PDF. $8.80 per column cm (Minimum charge $88)
Crops and 5mm bleed for full page advertisements.
Images: CMYK, 300 dpi minimum required for final Late Cancellations
advertisement size. Cancellations after the booking deadline will incur a 50%
Proofs: No responsibility will be taken for errors cancellation fee.
if a colour proof is not supplied.
Credit Account Terms
Artwork supplied via:
Accounts are opened on the strict understanding that payment
Email: (Max 10MB) to your state representative.
must be made within 30 days of the date of the invoice. Failure
Disc: Digital PDF files can be supplied on CD to your
to comply with these terms could result in cancellation of the
state representative.
account.
Complete material must not be supplied in any other format
without prior consultation.
All rates quoted are exclusive of GST.
Ads requiring setting: Material accompanying copy must meet
the specifications above. Ad production costed on request.
Supplying digital files: The Road Ahead prefers finished
ads be supplied in PDF format. Please send full-size
colour printouts. All photos/images should be 300 dpi or higher
at printed size. All files should be in CMYK process colour
format. Files with spot PMS colour or RGB colour will not be
accepted. Duotones must be converted to CMYK.
Living
The digital publishing brand on The Road Ahead magazine
54.7%
ARE FEMALE
53%
OF NEWSLETTER
SUBSCRIBERS LIVE
IN SOUTH-EAST QLD
45.3%ARE MALE
AGE
7% 14% 17% 21% 40%
18-25 26-35 36-45 46-55 56+
*RACQ Living Subscriptions, 2018
Living
The digital publishing brand on The Road Ahead magazine
DIGITAL ADVERTISING
Advertorial packages from $750 per month ex GST
Full campaign advertising packages from $1,200 per month ex GST
RACQ Living comprises a highly engaging website with 7 category specific e-newsletters,
competitions and podcasts.
E-News/Web Page Title Monthly Unique Sends Schedule E-News sends
Drive 16,194 3 Wednesday of the month
rd
Road Trip 54,374 2nd Tuesday of the month
Out & About 76,504 4th Thursday of the month
Your Place 29,478 1st Wednesday of the month
Holidays 61,050 3rd Tuesday of the month
The Road Ahead 110,000 1st Tuesday of the month
On-site artwork is due 7 days prior to the first of the month
Sponsored content and e-news banner artwork due 7 days prior to send.
Eperciur es Eper ciures?
ovitem quo Ovitem quoma
occaeo us occaeo usino
pores escim
pores esci cullandest odi
cullandest telerisi emrec
telerisi em domasa tola
domasa to derada esqua.
derada es
qua derum. Sponsored post requirements:
• Headline
• Teaser text
MREC (on site) requirements: • 300 words maximum
• Clickthrough URL needs to be provided • Tile image 255px W x 159px H
• 300px W x 250px H • JPG files only (compression of 65)
• Gif/PNG/JPEG file • NB Sponsored posts will be tagged as sponsored content
Eperciur ovitemquo occaeo pores
esci cullandest telerisi domasa.
E-news banner requirements:
• Clickthrough URL needs to be provided
• 580px W x 90px H
• JPG files only *All files must be clearly labelled on submission.
Contacts QLD NSW RACQ Zig Zag Advertising The Media Co. Sales Advisor Vince Dickson Leanne Richardson Kara Kefu P 07 3219 2200 P 0419 665 111 P 07 3872 8640 E vince@magbookings.com.au E leanne@themediaco.com.au E TRAadvertising@racq.com.au
Terms &
Conditions
The Road Ahead Advertising
The following terms and conditions pertain to all advertising bookings in The Road Ahead publication including display advertisements, flysheets, gatefold, inserts and
classified ads.
1. Approval and publication process
1.1 All advertisements and products or services mentioned in the advertisements are subject to the approval of RACQ and the Publisher prior to printing.
1.2 Advertising artwork must be supplied by the material deadline listed in The Road Ahead media kit. If advertising material is not supplied by the deadline and advertising
has been run before, the Publisher reserves the right to repeat previous material.
1.3 Approved insert material must be printed and delivered to The Road Ahead’s approved printer depot by the deadline outlined in media kit.
1.4 The Publisher reserves the right to include more than one insert per edition.
1.5 The Publisher will not accept telephone or oral instructions unless these are immediately confirmed in writing.
1.6 The Publisher reserves the right to refuse or request amendment of any advertisement at its own discretion without notice at any time. This includes (without limitation)
material that may conflict with or be seen to be detrimental to RACQ’s brand.
1.7 The Publisher reserves the right to require payment prior to the advertisement being accepted for publication.
1.8 Classified advertisements are booked on a perpetual basis unless otherwise specified (i.e. will continue until cancelled by the Advertiser). Cancellations of classified ads
will only be made upon written request.
1.9 Where a predetermined position is not confirmed by the Advertiser in writing and agreed to by the Publisher, the positioning and placement of an advertisement is at the
discretion of the Publisher.
1.10 While every endeavour will be made to publish advertisements as ordered, the RACQ Group accepts no liability for misplacement, amendment, omission or failure to
publish in the form ordered for any reason, including actions or omissions on the part of the RACQ Group in respect of anything done with regards to an order received
under the Agreement.
1.11 Casual misplacement, errors or omissions will not invalidate an order and no liability will be accepted for any loss occasioned by the failure of an advertisement to
appear in any specified edition nor for errors or omissions in printing.
2. Content of advertisements
2.1 The Advertiser accepts full responsibility for the content of advertisements, which must meet all legal requirements.
2.2 The RACQ Group reserves the right to evaluate products and services submitted for advertising prior to acceptance for advertising or otherwise in The Road Ahead.
Evaluation is for the purpose of determining suitability for the advertising only and in no way confers approval or endorsement of the product by the RACQ Group.
2.3 Use of the RACQ or The Road Ahead name, trademarks or logos in connection with the advertisement or goods or services advertised is not permitted without specific
prior written approval at the RACQ Group’s absolute discretion.
2.4 The inclusion of an advertisement in The Road Ahead magazine should not be construed as an endorsement by the RACQ Group.
3. Warranties and liability
3.1 Upon and by lodging material with The Road Ahead for publication or authorising or approving the publication of any material, the Advertiser:
a. indemnifies the RACQ Group on a full indemnity basis against any and all direct and indirect costs, expenses, damages, claims, proceedings and other liabilities
whatsoever incurred by the RACQ Group or any third party in connection with a breach of this Agreement or otherwise in connection with the advertisements or
products and services advertised, including (without limitation): defamation, slander of title, breach of copyright, infringement of trademarks or names of
publication titles, unfair competition or trade practices, royalties or violation of rights of privacy; and
b. warrants that the material complies with all relevant laws and regulations including the Competition and Consumer Act 2010 (Cth), does not infringe a third party’s
intellectual property or moral rights and that its publication will not give rise to any rights against the RACQ Group.
3.2 To the extent permitted by law, the Advertiser, upon submitting material, agrees and is deemed to have agreed that no liability for claims, damages or compensation in
respect thereof will be held against the RACQ Group.
3.3 To the maximum extent permitted by law, the RACQ Group will not be liable to any person for indirect or consequential loss or damage suffered by any person in
connection with this Agreement, the advertisement or the goods or services advertised. This applies to all claims, whether such claims are made in tort (including
without limitation negligence), in equity, under statute or any other basis.
3.4 If, notwithstanding the above, any member of the RACQ Group is found to be liable to any person in connection with this Agreement, the advertisement or the goods or
services advertised, the RACQ Group’s maximum aggregate liability is limited to $1.00.
4. Rates, Invoices and GST
4.1 Payment (including GST that applies) must be made within 30 days from date of publication, subject to receipt of a valid tax invoice.
4.2 Advertising rates, terms and conditions are subject to review annually.
4.3 Cancellations will not be accepted after the edition’s booking deadline unless a 50% cancellation fee is paid. The parties agree that this fee represents a genuine
pre-estimate of the Publisher’s loss arising from the cancellation.
4.4 Any dispute an Advertiser may have with an invoice must be raised no later than 30 days from the invoice date, otherwise the Advertiser must pay the amount stated in
the invoice in accordance with this Agreement.
5. General
5.1 Definitions:
• Advertiser means the advertiser specified in the booking form and includes advertising agencies (if applicable).
• Agreement means these terms and conditions together with the accompanying The Road Ahead Booking Form.
• Publisher means The Road Ahead Publishing Co Pty Ltd ABN 72 009 716 465 and includes its employees, contractors and agents.
• RACQ means The Royal Automotive Club of Queensland Limited ABN 72 009 660 575.
• RACQ Group means RACQ and its Related Bodies Corporate as defined in the Corporations Act 2001 (Cth) and includes the Publisher.
5.2 The Agreement is governed by the law of Queensland.
5.3 If any term of this Agreement is prohibited, unenforceable, void or voidable in any jurisdiction then that provision is severable and the remainder of the Agreement will
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