BAIA MARE Candidate CitY for the european Capital of Culture 2021 title
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
Why does your city We are facing a tipping point, the top of a development cycle. Baia Mare is rediscovering and affirming, year by year, its potential and its cultural roots, reinventing itself as a user- friendly city, a host to creative industries and an appealing playground for artists and cultural wish to take part in operators from all over the country. This former industrial center is converting naturally into a welcoming harbour for national and international tourists, attracting, in the meantime, the interest and involvement of investors, both local and international. the competition for We have proven ourselves to be adaptable and versatile. The once heavy-polluted city has become, in the last twenty years, a case study for sustainable development in terms of traffic, urban open spaces or natural preservation, a blooming headquarter for high profile Our geographical position – in the immediate proximity of Hungary and Ukraine, and also in the close vicinity of Poland, Slovakia and Moldova – is a clear testimony of our tradition of intercultural dialogue and intimate understanding of cultural diversity. Baia Mare the title of European environmental NGOs. The rediscovered sport traditions have projected and the surrounding region have always provided shelter for a mixture us on the charts of European competitions and have dramatically raised of ethnical and religious groups. In present days, besides the three- the citizens’ interest for an active and dynamic life. The evolution that quarters of the population represented by Romanian ethnics, Baia Mare both locals and visitors witness every day is undeniable. Baia Mare can is called home by Hungarians, Germans, Jews, Roma and Rutens. This change and is changing. We believe that culture and education can constant practice of tolerance, reflected by the fruitful cohabitation of accelerate and catalyze this change, can shape the destiny of our city more than eight confessions, is also confirmed by the presence of one and the perspectives of our citizens. of the most important center for immigrants in Romania, based in Capital of Culture? Șomcuta Mare, in the close vicinity of the city. The title of European Capital of Culture can provide us with the power of context, can convert the momentum that we are witnessing We believe that our proven experience as hosts and mediators can be into results with a long-lasting, multipliable impact. Because it is a valuable asset considering the latest political instability and unrest impact that we are aiming for. The dimensions of the city are our first in the neighbouring countries: Hungary and Ukraine, as well as credentials. To start with, let’s consider the impact of the incoming the current wave of refugee and asylum seekers. Please consider our visitor flow of around one million people during the year of the title candidacy as an open platform to research, develop, test and implement on the 135.000 city inhabitants. Let’s take into account the adrenaline new mediation and communication platforms that use culture as a injection of a confirmed title for local entrepreneurs and for the medium to address these pressing issues. established creative industries companies, the boost of confidence for the city’s non-governmental organizations and cultural institutions. Let’s consider the immediate and long term effects of over 100.000.000 euros of impact investments in infrastructure, organizational capacity, and continuous education and training. Last but not least, let us consider the effects of the exposure to the highlights of contemporary culture, art and cultural management, for the 15.000 youths currently developing their taste and exploring their options for profiling and growth. Introduction Baia Mare 2021 - European Capital of Culture 1
The road to the podium or to the title of European Capital of Culture is as important as the title By this candidacy, Baia Mare is approaching an important reconvention opportunity in the Does your city To summarize we will involve itself. In the short term, the decision to enter this competition was already a great opportunity for us: long run. Judged by its magnitude, the chance to host the title of European Capital of Culture in 2021 is similar to the industrial reconversion plan to involve its our surrounding area by: • To promote and put to work a long term of the 70s, an impulse needed to recalibrate the vocation and destination of this city. By entering this competition, we take into account several surrounding area? • using and promoting local traditions and traditional cultural products of Maramureș: folklore, crafts, culinary heritage, archaic comprehensive cultural strategy, unifying medium-term goals: seasonal rituals or vernacular architecture; Another important motivation for our multiple development directions • To stabilize the local economy by focusing on candidacy is the enthusiastic response • increasing the collaboration between the creative industries and the innovation sector, All the cultural programs subsumed under the Baia Mare candidacy Baia Mare is the main gateway to Maramureș County, ranked by that we received from our citizens. Close • To build cultural consumption, expand our are hosted, developed, funded and managed within the city, in close National Geographic as one of the 20 must-see places for 2015, and urban and rural communities, in sustainable thus bringing about a shift that can increase the projects that value preservation and to 70% of the respondents to a relevant cultural offer, and explore new ways of local production added value collaboration with the local administration and in mixed partnerships a constant choice for Romanian and European backpack travellers, with the local NGOs, cultural producers or creative industries’ nature and astronomy enthusiasts, as well as adventure seekers from conservation; sociological survey were aware of our interaction with our audiences representatives. Our decision to keep our programs contained under all over the world. Eight wooden churches listed as UNESCO World a single urban jurisdiction has multiple reasons, prominently our Heritage sites are accessible by car or public transportation in a 30 project, and 93% of the respondents • To raise the general quality of life for all commitment to guarantee the political, institutional and public minute drive radius. Two unique private museums – the contemporary • linking the urban and the rural area – Țara expressed their appreciation and their • To chart cultural and touristic objectives citizens consensus regarding our assumed strategy, as well as to ensure the art Florean Museum and the only private ethnology museum in Lăpușului, Valea Izei, Sighet, Baia Sprie – and unexpected places to be discovered, relived, predictability of the financial exercise. We don’t want to risk weakening Romania – are also accessible inside a 40 minutes drive radius. The through cultural and touristic programs, in support for it. This enthusiasm and the solid network of local stakeholders that we have developed, as we same accessibility criteria apply to at least four tested open-air concert conquered, thus upgrading our touristic offer • To decrease social inequity and to eliminate order to promote alternative event spaces, availability to mobilization is shared by have invested a great deal of effort in the induction process in order to sites, suitable for festivals or one-time events that can take advantage empower the local infrastructure and the vast majority of the local cultural the wage gap through access to culture and implement a coherent communication strategy, as well as to coordinate of the existing accommodation infrastructure. More than 350 • To run an extensive audit on all the cultural the cross-organizational programs. kilometres of marked biking tracks zigzag across the environs, on four encourage local and touristic mobility; education institutions, which declared themselves fields and build a solid and long-lasting cultural mountain passes, crossing picturesque villages and landscapes favoured However, Baia Mare includes a quick developing urban space, and we by photography enthusiasts, as well as historical sites or unique eager to participate and collaborate. brand • To reconnect the North of the country to the are facing an accelerated process of urbanization of the surrounding preservation areas already part of eco-tours. • putting the love brands of the region into These facts build and support our area. In a five year timeframe, depending on the economic evolution new light through technology and innovative national and European economical and cultural of the region and of the country we can expect small, yet significant, As a touristic destination, Baia Mare is even more appealing because of touristic approaches: namely the eight confidence to the significant effects • To strengthen the capacity of our cultural circuit, proposing a functional regional hub for urban border shifts. the easy-to-reach, lush cultural and leisure offer of its surroundings. In churches listed as UNESCO World Heritage that our presence on the shortlist and, operators through consultation, training, and creative industries order to valorize this mobility advantage we designed special programs sites events and the Merry Cemetery of Furthermore, NGOs activities based in Baia Mare and local cultural that include one-day or half-day tours, photo safaris, or even special facilitation of know-how transfer from outside Săpânța; eventually, our nomination for the title projects often transcend the geographical city limits, making use events happening outside the city limits. experts: cultural managers, journalists, artists • To upgrade the cultural infrastructure and to of spaces or referring to cultural objectives found in our close have already triggered. surroundings. It should also be noted that the city of Baia Sprie is There has been a constant historical exchange between the free people preserve the cultural heritage • celebrating, trough our programs, the situated in the immediate proximity of our city, the distance from of rural Maramureș and the citizens of Baia Mare, through trade, • To explore new manners to celebrate our city center to city center being of only 10 kilometres, closer than the workforce movements and by means of cultural vicinity exposure. cultural diversity of Maramureș – the so multifaceted heritage using new technologies and farthest neighbourhood of Baia Mare. Thus, the folkloric influences of the area cannot be denied by any called ”countries” of Maramureș: Chioarului, • To reclaim, decontaminate and reconvert vast innovative communication tools cultural development, not only because of the singularity of the Lăpușului, Codrului and the medieval unused industrial spaces into creative hubs and traditional Maramureș culture, but also because of its strong presence Maramureș – and prototyping new ways of public spaces and influence felt within the city. salvaging ancient traditions. 2 Baia Mare 2021 - European Capital of Culture Introduction Introduction Baia Mare 2021 - European Capital of Culture 3
The history of the city is anything but brief, counting close to 700 There is more than meets the eye in Baia Mare, there are facts and Once we started working on this project we have witnessed a hundred years from its first documentary mention and more than 450 figures that elude a cultural simple audit – over twenty active cultural remarkable amount of prejudice. Prejudice toward the generous sense years from the inauguration of the first educational establishment. operators, a cultural agenda including over five hundred cultural of the word culture, toward its power to include. Prejudice towards The stories and legends the locals are keen to share with you are, as events per year, fifteen exhibition spaces, relative low rates of cultural the faith of any town with less than a quarter million inhabitants. well, anything but brief, linking the Bronze Age artefacts with archaic consumption outside free access public events. Baia Mare hosts a Prejudice towards the apparently wild and unexplored Northern part symbols and signs still inlaid on the local festive outfits. vibrant photography community, and a surprising private collection of Romania. The top of mind cultural references, when it comes to Baia Mare and of experimental movies. Painting is the most preeminent form of art, the region of Maramureș, are the rich local folklore and traditional strongly still represented today by a community of more than one Prejudice is motivating. Prejudice is a great starting point in a long arts and crafts, thoroughly explored by two important museums and hundred professional visual artists within the Union of Artists of Baia term endeavour. Prejudice determines answers and actions. Progress is numerous research center and associations. The diligence to safeguard Mare. The City Library has the highest readership rate in the whole impossible in the absence of prejudice, of biases, of pessimism. and explore this unique ancient heritage is an important common value North-Western region and one of the richest collections in the country. And progress is what we are aiming for. that brings together scholars and enthusiasts form all over the world, The local churches and cathedrals have proven an unexpected aperture as well as environmental NGOs and international institutions. The toward large scale events such as concert and artistic projects. The local ethnographic and historical approach to these subjects is supported theater is hosting again the most longeval Romanian theater festival: by significant studies in semiotics, linguistics or music, constantly Atelier. In private museums and collections there are still thousands generating new publics and specialized events. of traditional, modern or contemporary art pieces waiting to be discovered. Being geographically close to a possible center of Europe, but also at a safe distance from the traditional centers of power, Baia Mare became a In the last ten years, the creative industries have changed the city’s place of choice for artistic experiments, starting with the international dynamics. Flourishing business and start-ups in media, IT &C, Colony of Painters founded in 1896 by Simon Hollósy and active for printing, advertising, interior design, wood processing, furniture over 70 years. Starting with the 60s, the city hosted famous actors or production or architecture created new job markets and a new It takes us usually around 15 minutes to convince somebody that Baia filmmakers such as the appraised Liviu Ciulei, as well as experimental generation of cultural audiences: early adopters, cosmopolitans and Mare is a place worth visiting. In 30 minutes we can see the first signs performers and visual artists. This openness to new artistic forms frequent flyers, environmental aware and cycling enthusiasts. The of expression has a confirmed legacy, as the alumni of the local Art cultural offer followed the trend – live music and show keep the of enthusiasm. After one week-end spent exploring the city people have School keep on receiving national and international recognition, in Historical Center alive at night, jazz and electronic beats can be heard the tendency to delay their departure. One week in, creative of all sorts various fields of activity, ranging from classical music to painting, from on stage during summer nights, fashion or gastronomy festivals are industrial design to advertising. celebrating the fusion between the old and the new. This year, the starts exchanging business cards and asking question about the rent traditional Chestnut Feast became a legitimate one-week long festival, costs. We hope you’ll feel the same. You know where to find us. Baia Mare had reached its first development peak as a mining center, mixing for an audience of over 150.000 people: DJing and wood a destiny that shaped the character of its inhabitants – autonomous, crafting, local painters and international bands, arts exhibitions and And, never forget, you are welcome! proud and resourceful – but also the cultural consumption habits. The movie premieres. prosperity of the upper and middle class in the early 1900s started to Explain briefly the translate into personal collections of paintings and sculptures; theaters and cafes were hosting a bohemian crowd and musical education became a must. The 50 years of communism to follow democratized overall cultural the access to culture and education, large multipurpose cultural establishments such as the Union House or the Youth House used to accommodate thousands of people, sculptors and architects were profile of your city crafting their modernist visions for the generous public places, cinemas and theaters amassed constant audiences. 4 Baia Mare 2021 - European Capital of Culture Introduction Introduction Baia Mare 2021 - European Capital of Culture 5
Explain the concept of the programme which would be launched if the city is Our concept can be summed up in three words: Culture of Hosting. This assumed statement will be translated in several strategic objectives: opening the city to all forms of culture and If the city is designated as European Capital of culture we aim to implement an open-doors policy, offering to local and incoming artists and performers a broad variety of spaces to explore and to use Our endeavour is to shape and to promote Baia Mare as a junction point, a new hub for creative industries and innovation. The setup is favourable to this objective: high life quality standards are accessible We are focused to create a growing context for the cultural institutions, operators and initiators that can insure long-term development and sustainability. Our program has a strong educational component and designated as performance in the creative industries, reconnecting the city to the international and national cultural, economical and touristic circuit as a top-of-mind regional center, prototyping and as a canvas. The current urban planning defines the city as a stage for public events of all sorts, from concerts to interactive installations; the local architecture rich in generous courtyards and sumptuous halls is and affordable; the rent costs are attractive and qualified workforce is available; furthermore, some business sectors such as IT&C, design, advertising or printing, are already blooming. We have all the reasons aims to maximize the know-how transfer, to build incrementally the capacity to deliver, to communicate to scale, to attract funds and partners. We have dedicated major lines of our program to public and European Capital implementing self-sustainable form of cultural management. Our approach is combining the director based curative process and the open-call based process, offering multiple suitable for exhibitions and performances; the museums and historical landmarks can be easily integrated or converted into thematic cultural projects or for theme tours; private collections and workshops are and prerequisite to become a plug-and-play knowledge-based city that can attract talents and investors, perfect for relocation and start-ups. We have dedicated strategic lines of our program to this objective, in events such as seminars, conferences, master classes, summer academies and arts camps, the type of seminal events with long-lasting effects. We encourage local initiative and aims to create long-term partnerships of Culture. “reasons-to-come” for broad and specialized audiences. waiting to be discovered. The open-door policy is also translated in to a sustained effort to bring together professional communities – such with programs and organizations that proved to be success stories. We residency programs, fellowships and scholarships, competitions and as the film industry, graphic design or photography – and support are confident in the local entrepreneurship and we want to catalyze awards, international calls for projects for public interventions and their activities and development. Taking things further we started to organizational intrapreneruship in the cultural field. Our program is calls for applications for dedicated workshops. Opening the city means prototype and test infrastructure solutions – dedicated portals, internet agile and responsive to trends, market feedback and audiences real-time We believe that the culture of hosting should is, above all, a two-sided process, based creating unique shared moments, memorable events that can appeal of things applications, excellence and micro-financing center – that can reactions, as being a host means paying attention to the dialogue and to on a genuine curiosity toward other cultures that creates a fertile vv for networking and to broad national and international audiences – big scale festivals, provide an appealing workframe for the aimed audiences. create a consistent dialogue. concerts, art biennales, international fairs and shows – but also collaboration. Hosting is not about giving and receiving, is about sharing – a shelter, a road, opening culture for insufficiently explored publics, including social a destination – and, most importantly, is about learning. groups at risk, seniors or minorities. 6 Baia Mare 2021 - European Capital of Culture Introduction Introduction Baia Mare 2021 - European Capital of Culture 7
Contribution to the long-term strategy We believe that it is impossible for a city, a community, a society to stand still. Evolution is part of its nature. As time passes by, sceneries change, new generations light up and old ones fade away, the context What are the plans for How is the European shapes and reshapes who we are and what we do. It’s like pouring water into different vessels: it will always take the shape of its containers. In the same way, cities are irreversibly shaped by the realities they inhabit. sustaining the cultural Capital of Culture action activities beyond the year included in this strategy? Baia Mare was once a small mining town. Its first name, Rivulus Dominarum, was inspired by the legend of the ladies who had mourned the loss of their husbands to the mines, turning their tears into a river. of the title? Over time, the city was ruled and inhabited by Hungarians, Germans, Austrians, Jews, Ruthenians, Roma and Romanians. Thus, it absorbed and mirrored the polychromy of such diverse cultures, growing into a cosmopolitan city of the arts. Baia Mare was home to a European cultural manifesto avant-la- lettre – the famous Colony of Painters founded 125 years ago, which melted down borders in a preview of what Europe became more than half a century later. After World War II, the Communist era heavily industrialized the city, fading its cultural vibrancy. Once the Iron Curtain fell, Baia Mare was left in a state of confusion. Slowly, it gathered its strength and used whatever resources were left available. We started If your city is awarded the title of European reconnecting with our very roots and values, mining the gold within. Dignity, endurance, and hard work define us. The symbol of Baia Mare, an industrial tower so tall it outshines the Eiffel Tower, stands proof to our resilience and determination. We call it the Phoenix Tower. Our Phoenix. Our rebirth. Capital of Culture, what do you think would be For the last five years, Baia Mare has raised an up and coming profile and has known constant growth in almost all areas concerning the life of the city. It currently boasts an emergent economy based on wood processing and commerce, making it the 3rd most important urban center of the region. the long-term cultural, social and economic impact on the city (including in terms of urban development)? Baia Mare 2021 - European Capital of Culture 9
We built the strategy in a solid, creative and consistent manner. We started by analyzing all Mission and values aspects of city life, looking into what the status quo was. We diagnosed the cultural profile of the city, auditing each and every component including all types of cultural operators, audiences, creative industries and economies, social participation and infrastructure, while trying to find both strengths and weakness, in order to be able to build on a healthy foundation and address issues truthfully and properly. In 2015, we have adopted our long-term cultural strategy to be implemented for a time span of fifteen years, up to 2030. In order to come up with a solid and sustainable strategy, we have linked it to all strategic documents concerning different sectors of city life. We believe that only by a conjugated effort can we build our future coherently and make each step count. Our objective is to plan in a smart and integrated manner in order to achieve our vision of setting up Baia Mare has a strong cultural legacy, as for example the one built Nonetheless, one can observe the lack of coverage or performance Local audiences show a neophyte profile, attending free events in high an improved Baia Mare that has surpassed its challenges in a proactive and ingenious manner. by the renowned Colony of Painters, translated today into the largest into different areas of culture, creativity and art. Local public cultural numbers. For example, the Chestnut Festival of 2015 brought together This is why, the cultural strategy is in sync with the Integrated Urban Development Strategy, organization of professional painters in Romania. We boast one of the operators face challenges in providing high quality, up-to-date expertise about 150000 people, participating in arena concerts, opera concerts, Social Development Strategy, the Sustainable Development Strategy and last but not least, the most active public libraries in Romania, with the highest readership in terms of content, communication and marketing skills. Even though plays, exhibitions, film showings, book launches and others. Yet, the Sustainable Urban Mobility Plan, focusing on transforming the city into a creative regional rate in the North-West and 12 subsidiaries open around the world. they have built partnerships with European operators over time, disposition to pay for cultural events is underdeveloped, partly because center, characterized by an intelligent, sustainable and socially inclusive economy. There is no other area in the country to have such a powerful folkloric they infrequently cooperate with each other and their openness to of the way the community is structured, with a large part of the people and archaic music sector, nor host a dense traditional craftsmanship develop new challenging and fruitful collaborations is limited, as their concerned in caring for their basic needs, were we to refer to Maslow’s Limitations are those who favor the development of an ingenious project. Think about trying to hub. The specific wooden architecture practices of Maramureș are operational capacity is, due to insufficient funding or staff. Fewer and Pyramid. With the exception of key niche audiences, the public shows build a house on a rough terrain. Its shape will inherently remind of the declivities it rises upon. unique and have been valued by the UNESCO organization as world fewer young people choose to follow a cultural profession and reside a lack of ability in decoding cultural capital, consuming entertainment, Yet, that wouldn’t downgrade its value, function or originality, were it to be built coherently. heritage values. Moreover, the local creative industries are solid and a in Baia Mare, mainly because there is no high education institution or rather than culture. Young groups are either dormant or in search of This is why we began by looking at factors that either inhibit or threat our growth and tried to peer in terms of furniture manufacturing. Business initiatives, especially other alternative education facilities to add value to local graduates and guidance and leadership. think of alternative ways to build around them in order to succeed in achieving our goals. And in young entrepreneurship, are growing in size and number, some of partly because opportunities are more abundant in larger cities. so we did with each of our strategic plans. which are top performers in their chosen fields. 10000 people work in the creative economy, out of a total of 58000 The local cultural ecosystem is self-sufficient and complies with the active employees in Baia Mare. The creative industries make up needs of the usual audiences. The city cultural operators produce a fair 17.5% of the local gross product, that is about 265 million Euros each Baia Mare holds today a heterogeneous legacy, with both high and low points, in terms of amount of events considering the public’s dimensions. Lacking real year, out of which 80% are made in wood processing and furniture economy, society and culture. Its rather isolated position, both geographical and historical, competition and outside feedback local events are poorly marketed manufacturing. Even so, the economic activities mentioned currently has placed it on the border of the main cultural and urban system in Romania. Yet, this and rarely innovative, while the adhesion to technology in culture is employ too little creativity in the production process. provided with an excellent opportunity of preservation of archaic and folklore heritage arbitrary. Though rich and strong, the cultural heritage is insufficiently and the development of a survival mentality. Even though Baia Mare has succeeded in integrated into the present context; also traditions are casually and organically surviving the downfall of the industrial mining era, part of the city’s physical, inconsistently safeguarded. social and economic fabric still brings about related limitations: some of our urban spaces are contaminated, some of our people face poverty and social exclusion and others choose to work abroad, our education system is not yet up to speed and innovative, while our capacity to build high added value and face true European competition is still limited. 10 Baia Mare 2021 - European Capital of Culture Contribution to the long-term strategy Contribution to the long-term strategy Baia Mare 2021 - European Capital of Culture 11
Our analysis tried to grasp the existing status as coherently as possible, In terms of infrastructure development, efficiency is the key principle In 2030, we envision Baia Mare to be the most dynamic creative Education is a vital part of our plan. We believe that it is the single as we took a critical first look at the major context, then at specific that guided our approach. We believe it is far-fetched to suggest industry harbor in Romania, generating expertise and know-how and most important tool for generating growth, as talent needs to be domains and after that, we further searched into key and details. Our heavy investments into new infrastructures in a city that is currently relying on a growing network of experts, in a polychromatic culture of shaped, nurtured and harvested. A flourishing educational center, conclusion showed that Baia Mare has a multitude of valuable cultural transitioning. So, we decided to turn to reinventing the usage of mobility. The city bases a large part of its economy on high added value Baia Mare will be the place of choice for international conventions, resources that need to be empowered and better operated. This is why different and alternative spaces, opening them to culture, but also creative entrepreneurship that engages young professionals, as well as workshops and networking events. our approach is both top down and bottom up, on different key aspects making the city a stage in itself. Public exposure to culture is essential seniors, balancing both fresh and experimental approaches, but also of culture within the city. We target all issues using a resource-efficient in all our efforts, hence the usage and remodeling of public spaces expertise and tradition. As a touristic city break destination, we wish to become a democratic and most importantly, a long-term sustainable approach, focusing to harbor cultural activities proves that our overview is not only host for culture, efficiently and ingeniously using our city major investments in human resources and promoting education and integrative and efficient, but also sustainable. Our goal is to be a plug and play cultural motherboard, using infrastructure. Not only will we turn to empowering local heritage culture as key pillars in the regeneration of the city, also in social action technology and our smart city infrastructure to allow instant remote buildings, utilizing them in new and original contexts, but we will also for the common wealth of citizens. Our strategy, as it focuses on process and system effects, rather than connection and implementation of all initiatives, products and services. open up our alternative public and private spaces to culture. Churches, components, is in itself a demonstration that our plans will enhance In other words, Baia Mare set outs to become the top of mind when it former factories, abandoned or forgotten places, markets, living-rooms In particular, we take to audience building and development by the economic and social sectors, creating strong links and crossovers. comes to dynamic and user-friendly cultural cities in Mitteleuropa. and backyards, forests and hills, each part of the city will be redeemed means of cultural exposure throughout the city, raising curiosity, while Consolidating entrepreneurship, increasing productivity, as well as by the community. Addressing the code-building using both formal, informal and non-formal education and developing cultural practices within the family. Diversifying employment and promoting high added value creativity constitute the main objectives set out by the strategy. We undertake Baia Mare’s Projecting the vision. Moreover, our vision of Baia Mare portrays it as the most relevant cultural center of Northern Romania, with a functional cross-border In 2030, Baia Mare will boast its clear image and reputation as a status-quo. the cultural offer and generating dedicated products and events is mandatory in our process, with a stronger outreach due to plans of metamorphosis into a specialized design hub, based on the translation of the rich local heritage in terms of architecture and wood, but also Defining the mission. and international dimension, polarizing a multitude of European operators and different nearby nationalities and ethnicities. One of Phoenix rising from its own ashes, the post-industrial city reborn as a creative center and capital of an unique European cultural territory. We calibrating communication and marketing of cultural goods. metal processing. our endeavors is to offer and host a wide range of cultural goods and will no longer be left in isolation, but rather open to and welcoming of Addressing the Raising the quality of the cultural scene is strongly related to the As for social change and cohesion, the strategy looks to mixing services, promoting dialogue, partnerships and cross-fertilization as a recommended practice for growth. To this extent, we plan on using our any culture, true to our most solid value, hospitality. public. capacity of local operators. Our endeavor focuses on consolidating the expertise of both cultural and technical staff. Alternative professional culture and education as complementary instruments to better life quality for deprived or specific groups. Targeted or educational events, traditional heritage as a source of inspiration for generating new forms of art and creativity. The cultural strategy’s mission is to develop all types of culture related capital existing in a city: social, cultural, economic, physical and education and long-life learning will fill the gap by means of training conjugated with social benefits for participation in culture are to favor symbolic. Consequently, our actions are focused on these general goals in all areas needed, from cultural management to financing. Cross- the creation of a thriving community. Also, multicultural dialogue, Our process enhances audiences, building lifestyles and climates guided and operationalized by means of more specific objectives, targeting fertilization as a result of international cooperation is one of the tools to as well as volunteering are shaped as social practices in our cultural by a strong demand and habit of consuming cultural goods, offering current situations and problems, taking and creating opportunities in a be used for the increase of expertise and dynamism of people working strategy and represent pillars in all our steps. Whether we look into access to any and all social groups. Based on our existing strong values, pro-active manner and turning them into success stories. in cultural and creative industries. To this extent, raising the public active aging, healthy parenting or social integration of the deprived, we set out to represent an evolved and involved community guided by budget for culture is insufficient, if the city’s cultural agenda does not our final purpose is to make the Baia Mare cultural and city experience tolerance, hospitality, will for prosperity and flexibility. attract quality operators. Hence, our plan is to encourage a competition as rewarding as possible for all of its citizens, no matter the group they that sets international-local collaboration as mandatory in applications. represent. 12 Baia Mare 2021 - European Capital of Culture Contribution to the long-term strategy Baia Mare 2021 - European Capital of Culture 13
We seek to prototype and scale innovative projects, using the lean start- We strongly believe that change has its roots in education and habits up model in creative industries, as well as in the public and educational are built within the family, the peer structure of our community. sectors, improving know-how transfer speeds. Our goal is to promote, Cultural education is developed and nurtured in the fertile territory of test, implement and export a new sustainable model of economy our families. To this extent, we have identified women and mothers to based on culture and creativity, one that can fill the credibility gap of be a strong agent for social change, as they represent universality, they entrepreneurship and macroeconomics practices, as a result of the crisis tend to be flexible, intuitive and determined and they are the first to of 2008. embrace change and foster social practices. Also, one of the peers we plan on using are the Romanian and local natives that reside all over We plan on building expertise by hosting international experts the world, transforming them in active vectors of communication, and cascading knowledge within the local community, developing in order to promote and multiply the scope of the local cultural and entrepreneurship, empathy, lateral thinking, communication and creative goods. technical skills. Moreover, our mission is to erase borders and barriers by fostering collaborations, initiating new partnerships and We seek to preserve local heritage by encouraging the study and multinational residencies and programs, in order to enhance the promotion of customs, lifestyle and culture, translating tradition into exchange of cultural products and services within the Central and modern day creative products and habits. Our solid and diverse city Eastern European space. offer and our status as the gateway to Maramureș constitute a guarantee for developing the city into a destination of choice when it comes to Such a revolution of the cultural industry and the city as well is difficult cultural, family and eco-tourism. We aim to create new versatile venues Our strategy sets the ground for a successful European Capital of The Cultural Program proposed for 2021 is considerably broader We aim to ensure and consolidate the sustainability of our actions to achieve without the strong support of a competitive and dynamic for cultural events and creative activities, as well as transform existing Culture, raising budgets for culture and creating networks and in scope and intensity than the habitual agenda of the city. Yet, beyond 2021 by means of creating dedicated programs for investors, administration. This is why, one of our goals is to build a human spaces using the city as a cultural stage and reshaping social interaction infrastructure hotspots, while empowering the capacity of operators the transversal principles and key components it is build upon – with incentives to use CSR as a pillar in supporting culture and centric apparatus, using a fresh recruitment policy, determined to as the core of city life. and building audiences by means of education and sustainable education, sustainability, social inclusion, technology, networking and creativity. Also, we set out to establish a long-term collaboration attract and to nurture talents with strong technical, management and development in creative industries. It is not built around the action, environmental responsibility – are to be found in all of our strategic between the cultural sector and touristic and service operators, with an communicational skills. but rather in the same frame, constructed on the same pillars in a documents. Thus, its integration in the development process of the city improved capacity after the title year, in order to empower synergies continuous flow process, where the ECoC is an activation instrument is natural and its impact coherent. and create mutual growth, while using the latter as dynamic cultural The development of the cultural and creative sector requires action on for the development of all five types of capital: cultural, economic, tour-operators. Accessing regional resources is one of the power lines several layers, targeting operators, products and services, audiences, The Phoenix Tower will become a social, physical and symbolic, as mapped in our process. As we take to develop culture and creativity success stories using the of our strategy to ensure growth after 2021, by creating a cross-border lean start-up model, it is inherent that the European Capital of Culture structure that can integrate, oversee and promote investments in financing and nonetheless infrastructure, using both bottom up and symbol of the city’s revival as a The strategy’s actions build up momentum for 2021, projected as will produce strong legacies in terms of audience building, cultural culture and creativity in 5 neighboring and trans-Carpathian countries top down approaches, involving every stakeholder and shaping the city with courage and resilience. We set out to consolidate the local cultural culture and innovation hub. a breakthrough moment, rather than a crowning of our efforts. quality and expertise as well as economic welfare. Moreover, our (Romania, Ukraine, Hungary, Poland and Slovakia). This endeavor peer system and address targeted audiences by offering a wide range of We take to the ECoC as a tool to accelerate different aspects of our resource efficient and step-by-step approach ensures that infrastructures will help spread beneficial effects of Baia Mare’s polarized legacy, while specific events, as well as developing cultural decoding skills according mission, in order to fulfill our vision for 2030. Its purpose is to create of 2021 will not be abandoned or underused after the year of the title. cementing European cohesion and truthfully promoting the sense of to differentiated needs of specific groups. opportunities and facilitate structural change, investor attractiveness, belonging to a mutual cultural space. cultural development and social cohesion, as it has already started We plan on keeping a proportionate budget to the one set for 2020 to do so, given the fact that 93% of our citizens have one common and we look to raise fund absorption ratios, enlarge extra-community voice concerning the action, stating that it is beneficial, positive and partnerships, while using education to further the program’s legacy. powerful. We have envisioned 2021 to be a starting point and also the factor that can help shift the gravity of creative and cultural sectors from public to private, from dependent to independent, creating a solid community of experts, making producers out of operators and capitalizing their new gained know-how, thus bringing prosperity and dynamism to the city’s economy. 14 Baia Mare 2021 - European Capital of Culture Contribution to the long-term strategy Baia Mare 2021 - European Capital of Culture 15
CULTURAL SUPPORT STRATEGIC Cultural community centers covering all city’s neighborhoods SMART CITY PROJECTS DEVELOPMENT • six multipurpose educational and cultural versatile spaces • free to use for all citizens and visitors SOLUTIONS The Cultural Multipass card The interconnected display network PROJECTS • include all the necessary technology • access and monitoring solution system • environmental-friendly solution for the support – computers, printer, projector, audio implemented by public operators in partnership promotion of cultural events in a dynamic system with banking institutions; manner; • serve as a tele-centers for the management • implemented as check-in solution or ticketing • working as an alternative TV dedicated to and initiation of small scale projects, solution by all cultural operators by 2018; cultural events, broadcasting video or graphic volunteer centers, but also as alternative • useful for real time monitoring and evaluating events promos; exhibition and event spaces of audiences participation to cultural events; • reduces drastically the promotion costs and • generates in-depth reports and evaluations allows remote control for cultural managers and regarding the participation to cultural events promoters organizing events in Baia Mare; Multimedia Hub and Makerspace Center for Support and based on demographic data; • by 2018, will include 300 LCD displays placed Microfinancing in Tourism • allows a transparent and centralized in cultural and social hotspots: cafes, hotels, • supported by the municipality and the University; distribution of subsidies for categories at risk restaurants, libraries, public institutions, • supported by the municipality in order to insure and increase their access to cultural institutions; • internationally funded using structural funds; • internationally funded using structural cultural events; • easy to scale as any interested partner can • includes a mixing studio, workstations for film and funds, privately funded in a partnership with • supports contact-less payments and can join the network for free using a user-friendly visual editing, photography and filming equipment; a banking institution; aggregate promotional discounts from setup; • includes a projection and audition room that can • offers training for cultural and touristic commercial partners; • servicing, maintenance, listing and assistance serve as alternative cinema; guides; will be provided free-of-charge; • offers technical assistance and guidance for media • offers consultancy for attracting funding for • an important step toward our vision for projects; touristic hard and soft investments; Baia Mare as a technology enabled cultural • has a core educational vocation, offering free • offers courses and trainings for the motherboard. usage of space in educational activities performed entrepreneurs, personnel and managers; by schools and NGOs; • organizes, regulates and licenses the • includes 3D printing and industrial design facilities ”cultural couch surfing” program. The culture mobile app as cutting and finishing equipment. • will include a detailed map of venues aggregated with a calendar of events; Center for Excellency in Cultural Cuprom Creative Industries Center • offers real time events alerts using geolocation services Management and personalizes the recommendations based on previous • center for creative industries, art residences choices; • supported by the municipality; and art interventions; • allows instant rating of an event by users and instant • internationally funded using structural funds; • developed in a public-private partnership; sharing of live or recorded videos, photos or status updates • training center for cultural auditors, training center • decontamination and rebuilding insured by in major social networks; for cultural advocacy and fundraising; means of public and European funding; • important in order to raise the participation and the • offers courses of cultural management for both • creative business incubator and accelerator; interaction with both public and private cultural events; public and private operators; • includes a formation center that offers and • an important step toward our vision for Baia Mare as a • offers courses of marketing and communication hosts specialized trainings; technology enabled cultural motherboard. for cultural endeavors; • Includes a conference center for events that • offers consultancy for attracting and managing attract large audiences. corporate sponsorship, as well as national and European funding; • offers training for volunteers. Baia Mare 2021 - Capitală Europeană a Culturii
Baia Mare can become the textbook definition of an urban regeneration The social impact of the title year will be perceived on multiple levels. success story by means of using European healthy cultural policies. Investments in amenities, city infrastructure and the broadened scope Why would it be so? Looking from a historic perspective, it is clear and quality of the cultural offer will certainly increase life quality and that we have challenged ourselves before and made it. Currently, overall experience of Baia Mare. The enhanced accessibility and increase we are on the verge of a tipping point, where cultural and creative in mobility within the area will dilute the arbitrary borders that have industries can make a difference by increasing the city’s attractiveness kept us in the remote, making us feel more European and aware of to investors, tourists and young people willing to move in to enjoy our cultural diversity as inhabitants of a cross-border region. Last, but healthy opportunities and great life quality. Even though we are facing not least, all of our efforts to raise social cohesion will have paid off, numerous economic and social issues, we are on a steady growth rate in creating a sense of pride in belonging to a polychromatic community most aspects concerning our community. that provides targeted and efficient care and protection for all categories of citizens, in a healthy social climate. The economy is performing better each year and has considerably risen in volume in the last five years as proven by a 25% increase in local In terms of economic impact, the title year will directly contribute to a GDP. Local initiatives and entrepreneurship examples are becoming better management of regional competition, with a higher power of the more and more successful and present. Half of the local NGOs local market. More and more companies active in the creative industries are engaged in educational activities, while the County Schooling will have appeared, creating new job opportunities, as entrepreneurs Inspectorate is currently undertaking a large European funded program are sure to follow talent we are educating and fostering, as well as the with more than 15000 pupils learning about creative industries as investors we are aiming to involve. Moreover, investments in real estate career choices. Baia Mare is home to an emergent social enterprises and a better usage of the land will consolidated the local budget, able to cluster and is engaging more funds than all of the other regional cities face a new stage of development. The hosting infrastructure is expected into social integration by means of education, while proeminent local to triple, as we have planned to efficiently convert and sustainably NGO’s such as Hopes and Homes Romania are setting international develop new touristic structures. The urban rebranding and enhanced standards in social integrations for children and fundraising. The offer is expected to triple the 2015 incoming visits and annually receive administration is becoming more dynamic by the year, with a new half a million tourists starting 2022. human resource approach that focuses on attracting and nurturing talents. Like Malcom Gladwell would point out, it takes three factors The cultural impact of the title year will be, perhaps, the most visible, to produce growth when at a tipping point: a minority of connectors as the diverse and targeted offering of the city will have grown five that are able to spread know-how, the power of success stories that can times the size it shows today, as a result of our bidding and preparing deliver both gratification and hopeful behavior within the community period strategic actions and the opening of our cultural agenda to and a powerful context to make it all happen turning underdogs into stakeholders from all over Europe. Public cultural operators will be mainstreamers. part of dynamic and open networks, bridging the public and the private and boasting a new found independence and dynamism, due We strongly believe that by becoming the European Capital of Culture to the know-how acquired in the seven year process and the enhanced in 2021, we will create a powerful vehicle to accelerate our growth budgets and procedures. Diverse audiences and high participation rates in a sustainable manner and generate a hybrid approach, a mutation to cultural events will indicate the existence of a mature public with with mutual beneficial effects. Our strategic fields have attracted a healthy cultural consumption habits, nurtured by means of education large numbers of connectors: young leaders and artists, managers and and code-building. curators, creative people and sales people, performing social enterprises and NGOs, education professionals and researchers. We have started All these effects contribute to one of the most powerful results of a and will continue to create success stories based on our strategic European Capital of Culture, the increase in prestige and symbolic principles. We are ready to foster intelligent, sustainable and inclusive capital. The city’s image will benefit from a new positive outlook as a developments. This is why the power of context is important to us, success story, promoting responsibility and proactive attitude as key because this title can light up the spark that will carry our process values of a European community. forward and we are ready to start this challenging journey. 18 Baia Mare 2021 - European Capital of Culture Contribution to the long-term strategy Contribution to the long-term strategy Baia Mare 2021 - European Capital of Culture 19
In order to get a real feel of how Meet: Izabella, single mother A one day Meet: PAUL, FILM DIRECTOR Baia Mare is going to be like 14 years after being nominated the journey. European Capital of Culture in 2021, we simulated a couple of before and after interviews with I am Izabella, a single mom of two, trying to balance my life between my work in an educational NGO and my personal life. I’m Paul Manolescu, a film director, photographer and musician from Bucharest. I’m going to Baia Mare to shoot Each day of every week, I am constantly going from one place to the other, handling professional activities, the kids and the house chores. Now two real life characters in order to see the real impact it would a medium feature documentary with a local crew. Time management is critical in my line of work. and then. have on their lives. Their visions and needs made us understand in-depth the potential impact of A hectic day in 2015 A single’s mom proactive day in 2030 the ECoC title and the projected A creative industry professional in 2015 A film producer’s work experience in Baia Mare, 2030 results of our strategy. 6:00 AM – I hate my alarm clock! I don’t have the time for my morning exercises, I have 7.00 AM – Time to get up for a brand new day and start it with my morning run. 6.00 AM – It’s Monday, I’ve arrived in Baia Mare by train, after a 10 hours journey. There 7.30 AM – My plane just landed in Baia Mare, after a 40 minutes flight from Bucharest. to prepare lunch and breakfast. I try to feed my kids as healthy as possible; everything I cook is no plane connection from Bucharest to Baia Mare with a Monday morning landing. I I’ve rented a car online and it is waiting for me at the airport. I have booked, as usual, a room for them is organic, from the market and other trustful sources, even if that is a quite time 7.30 AM – I can wake up the kids now, serve them breakfast and put them on the school wonder why… in a central apart-hotel on Airbnb. consuming. The health of my kids is worth it though. bus. They are attending the Art School. 7.30 AM – I arrive at my inn for the check in. Surprise! I have to wait, they say. 20 8.00 AM – I am in the Old Center enjoying one of the best coffees ever and a 7.30 AM – The traffic is unusually crowded this morning, everybody wants to drop their 8.00 AM – I am connecting my tablet to the TV and making some online shopping. The minutes, for the night switch to be changed. I am asking for internet connection, maybe I complementary iPad to read the news. The city is slowly getting alive. A stage is being built kids in front of the school gate. I’m leaving home early, parking the car on a side street so farmers I am buying groceries from will come tomorrow in the city, so the order must be could work in the meantime. up for a concert this evening, and some photo enthusiasts experiment with the morning light. we can walk a bit to school. I want to teach them to safely cross the street and enjoy a few placed today. It’s a beautiful day and I decide to ride my bike to the office. minutes in the morning fresh air. 8.00 AM – Finally, I have my room, my Wi-Fi password and complementary filter coffee 8.15 AM – I have a conference call with one of my partners from Cape Town. I can connect 9.00 AM – At the office everybody is enthusiastic. We have successfully crowdfunded the in the lobby waiting for my ride. to the free Wi-Fi hotspot provided by the local administration. The waiters ask me if I want to 8.30 AM – I have a meeting in the city center with one of the local businessmen; I want to amount needed for the commedia dell’ arte show that will take place in the old city center use one of the meeting rooms provided by the café. convince him to become a donor for my NGO’s activities. The meeting point is not the best next week. I am really proud of our volunteers. They’ve made a great interactive short film 8.40 AM – I meet my local crew in the city’s Old Center. Nice bar, nice music, only one option I would choose for a business meeting, but it is the restaurant where my partner is that promotes the show and the actors. table busy, ours. Baia Mare is a really small town compared to Bucharest. The good part is 8.30 AM – The film team arrives. Everything is in place. We have all the gear requested having his coffee every morning. Their Wi-Fi is weak, and the music is a bit too loud for me. that we could have come here by foot. online waiting for us in the lobby of the Creative Hub. Apparently they also can provide a 10.30 AM – We start the staff-meeting, we have to plan the activities for the Youth Center screening room for free. We revise the script on the terrace. 10.00 AM – The meeting wasn’t very promising. As most of the businessmen in Baia until the end of next the year. We have a conference call with our partners in Finland. On 9.00 AM – We have to rent some gear from Cluj-Napoca. The local setup is decent but I Mare, he doesn’t get involved to much in cultural activities, forgetting the fact that many Friday, 15 Finnish youth workers from Finland will come to Baia Mare to implement a pilot need a high speed camera. I have to send someone right now. There is no online alternative 9.30 AM – We have a stroll to the office. The city seems more active than the last time. I of our youth are using art as a way to express their feelings and needs. Sometimes I feel like educational project. for that. love the air and the smell of the woods. fundraising alone is so difficult. 12.30 PM – I want to register a fundraising consultancy startup, so I access by mobile phone 10.00 AM – We hit the road, by foot this time, to scout the city and make the shooting 9.45 AM – Their office is hosted by a Startup Incubator close to the administrative 10.30 AM – I am waiting in line at the Trade Register. I have to add a new domain the Trade Register platform, upload the documents in order to receive the authorization. strategy for the next filming days. I would like to rent a car and to see the surroundings as complex. The authorities like to keep close to the private sector: if you start a creative business of activity to my company record in order to open an after-school business. Loads of Status: your request is being processed. Estimated time to receive the confirmation: well, but it seems complicated. One of the guys offers to be my ride… Talking about local here you can get subsidize rent for two years office with all the logistic support included. In documents to print, papers to sign, authorizations to be obtained, walking from one door to 30 minutes. hospitality! one of the offices next door, a young former student of the Baia Mare University, has a 30 another... plenty of time lost. employees company developing live translation software. 1:45 PM – I’m having an operative Skype meeting with our fundraising board. Our mentor 12.15 PM – I would like to find some good Italian food and a nice conversation. I have to 1.00 PM – The kids are waiting for me in front of the school gate. I am late, as always. from Cape Town gives us some tips. choose. Italian food or artistic crowd. Italian food is too expensive for artists. And I find out 12.30 PM – Time for lunch now. The incubator has a cool cafeteria open as a social The old one asks me once again why they cannot stay at school until 4 PM with her that artists don’t meet for lunch, so I’ll go for Italian. enterprise – all the profits are reinvested in cultural funding. Our food arrives. The delivery colleagues. . I answer her that I want to spend more time with them. In fact, I don’t want 2:00 PM – The school bus arrives. We will have lunch at our favorite bio restaurant, were girl is from Helsinki and an exchange student. We talked in English, Romanian language them to eat the poor food at the school cafeteria, nor to spend time doing homework in class we will meet my mom. I am also placing my order for dinner that will be delivered home, 12.30 PM – Nice and cozy place, this restaurant. Pretty busy, so the food must be good wasn’t yet an option. She just started language courses at the local youth center. and not learning how to learn by themselves. warm, in the evening. Mom is taking the kids in the park, as I go back to the office to here. And it is. The menu is both in Romanian and Italian. But where are the Italians? OK, prepare the workshop for this evening. It will be facilitated by one of our junior trainers on in the kitchen, I got it! 4.00 PM – I need to get my car back from the old city center, so I book a bike using the 1.30 PM – We have the lunch I’ve made in the morning. At least it is healthy. Note to self: Human Rights Education in Youth Work, a young Syrian. city mobility mobile app. This service is for free for the tourists. call the diary provider for new supplies. Kids change their clothes and off we go again. I have 2.00 PM – I need a place with good internet connection and a printer. I have to prepare to be at the office at 14.45, but we can make a quick stop in the park. 4:00 PM – I took the kids to their theater classes. Now I can write for 3 hours on our my meeting with the Project Team, at 6 PM. I go for the public library. I would prefer a 7.30 PM – I am having a salad in the living room, waiting for the evening to come. I could project in the office coffee shop, nearby. coworking space with some nice coffee, but I hear that the local Creative Hub will open next choose from a variety of hotels, but I am a regular guest here and it feels like home. 2.45 PM – Participants are arriving, class is almost full. For the next 3 hours I will be year. speaking about Human Rights Education in Youth Work in front of 30 local activists 8.00 PM – Finally at home. In 10 minutes, dinner will arrive. Kids are playing the “guess 10.00 PM – Back in the Old Center just in time for the concert. A Hungarian band is on Human Rights. One of my NGO volunteers will take care of the girls who are doing on what’s for dinner tonight” game and never give the right answer. 5.30 PM – On my way to the meeting with the Project Team. I have only two things in already on stage. The interactive public displays advertise a standup comedy show and a café- homework at my office. mind: to buy an external battery for my phone and to find a place with some privacy and a theater show happening nearby. You would not say it’s Monday. 9.30 PM – We are ready to sleep. Kids want to video call my mom to tell “good night”. stable connection for my Skype calls tomorrow. 7.30 PM – Kids are still outside, alone, in the park. For the other kids, is a bit too late, We read a bit and fall asleep. apparently. I am making dinner and hopefully they’ll be in bed by nine. 6.00 PM – I’ve arrived in time for my meeting with the Project Team at their office. We managed to get along regarding the calendar. The team wants to take me to a pub, for a 10.00 PM – Finally I can stay still in one place and write on our project draft. The kids are concert. I am not sure about that, still I’ll follow the group. Apparently is bad luck to refuse sleeping, the phone stopped ringing, all is quiet. I can focus, finally. an invitation. 11.00 PM – Back in my hotel room, after an amazing experience at the pub. A local band was jamming some amazing jazz in some sort of restaurant. 20 Baia Mare 2021 - European Capital of Culture Baia Mare 2021 - European Capital of Culture 21
You can also read