2016 INTEGRATED REPORT - MarketScreener.com
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
CONTENTS 2 Realising potential through business viability 4 About this report 6 Group at a glance 16 YEAR AT A GLANCE REALISING POTENTIAL Global food and beverage consumer context 16 and trends 18 Realising potential through value creation Realising potential through strategy 30 implementation 38 Chairman’s report 40 Chief executive officer’s report 44 Financial review 50 OPERATIONAL REPORTS 50 Operational report: Essential Foods 54 Operational report: Groceries 62 Operational report: International 70 SUSTAINABILITY REPORT Over the past four years, Pioneer Foods created an exceptional platform for 72 85 Sustainability themes, goals and enablers Corporate social investment growth. The anomalous challenges of 88 B-BBEE the past year interrupted our stride 88 Communication and stakeholders compared to the momentum gained 94 Enterprise development previously. However, significant 95 Environment potential remains to create value 106 CORPORATE GOVERNANCE through our six strategic themes. Board of directors and executive – PM Roux, 108 leadership team Compliance Chief Executive Officer 118 126 Risk report 134 IT governance report 136 Remuneration report 151 Value-added statement 152 Summary consolidated financial statements GREYMATTER & FINCH # 10163 INTEGRATED REPORT | 2016 1 INTEGRATED REPORT | 2016 1
REALISING POTENTIAL REALISING POTENTIAL THROUGH BUSINESS VIABILITY Pioneer Foods is one of the major contributors to food security and nutrition in South Africa. Through our business activities, we offer consumers a choice of food and beverage products that we produce as responsibly and cost-effectively as possible, in collaboration with a network of producers and suppliers. Through our Shared value creates business networks, we are able to create and optimise opportunities to generate shared value, and deliver positive and sustainable outcomes for all involved. To ensure that we can continue to do this, while we grow our ability to viability. This is achieved by serve different markets, we are impelled to increase long-term shareholder and social value as we decrease our use of materials and their possible negative impact on society and the environment. We actively manage the realising the long-term trade-offs between economic viability and social and environmental responsibility. potential of the Group – This integrated report will provide insight into our shared value creation through commercial and non- commercial activities – all of which are aimed at realising sustainable food security. On the commercial side, an undertaking that informs we source, process, package and market our products through a range of power brands. Our non-commercial activities support projects such as feeding schemes, and education and health initiatives that empower the core theme of this report. communities to participate in securing their own food for the future. Pioneer Foods’ approach to shared value When we as a Group are the best we can be, we know that we have created the best possible value for the communities within which we operate and sell our products. We do not measure this purely in financial terms. Profitability is important, but it is equally important that, through our business activities, we make progress in addressing uniquely South African social and environmental challenges. Shared value highlights The six capitals provide an effective mechanism to test our assumptions about shared value. They spur us on to analyse the way our business uses, transforms, renews, creates or destroys the resources offered by the capitals. If it is not approached from a responsible, long-term point of view, it has the capacity to decrease shared value. This integrated report includes a chapter on Pioneer Foods’ business model, which explains the six capitals and SHAREHOLDER VALUE OF THE PIONEER FOODS EDUCATION AND how these inform our strategy. The outcome of our business model is shaped by stakeholder expectations, as well as an evolving business approach that started with philanthropy and moved towards corporate social responsibility. For Pioneer Foods, the test today is how much shared value we create. R1.5 BILLION created over the past three years through the COMMUNITY TRUST (“PFECT”) SPENT R12.1 MILLION We have included four examples of initiatives where Pioneer Foods applied the principle of shared value in distribution of dividends, lowering the dividend on community and education-related selecting and investing in community projects. We focus on the individual as much as on the collective. You can cover and through the 99% capital appreciation programmes since its establishment in 2012 read more about our approach in the account of Loyiso Mbete’s journey towards owning a profitable business, in the share price ENERGY-EFFICIENCY AND OPTIMISATION school children receiving the essential nutrition to help them learn, the safe space created at the Mbekweni PROJECTS DELIVERED SAVINGS OF INFRASTRUCTURE INVESTMENTS OF R1.9 BILLION R66.7 MILLION Youth Centre for young people in a township, and our support of new farmers in Napier. When attempting to quantify the impact of these initiatives, it is necessary to measure our success over time. Social value often accumulates along a different timeline to economic value. to build and optimise production and distribution over the past three years Pioneer Foods further requires that shared value initiatives be of such a scale that they have a noticeable facilities over the past three years delivered 8% financial impact on the value network. One of our other challenges in creating shared value lies in the extent to which primary agricultural production falls beyond the boundaries of our operations. By involving suppliers in planning, and engaging with stakeholders like government on enablers such as tariffs and legislation, we extend more capacity COMMUNITY BENEFICIARIES RECEIVED R443 MILLION R34.1 MILLION value created for more than 5 737 beneficiaries our influence on and participation in the shared value creation process as far as possible. of the Phase I Broad-Based Black Economic Empowerment (“B-BBEE”) scheme launched over the past three years through our support in 2006 of corporate social investment (“CSI”) projects contributing to the general health and well-being of society 2 PIONEER FOODS INTEGRATED REPORT | 2016 3
REALISING POTENTIAL ABOUT THIS REPORT Scope and boundary This integrated report covers the South African These investments include: The summary consolidated financial statements for and international operations of the Pioneer Food • Heinz Foods SA (49.9%) the financial year can be found on page 152. Forward-looking statements Group Ltd (“Pioneer Foods”) or (“the Group”) The integrated report and a complete set of annual • Bowman Ingredients (SA) (50%) All statements other than those of historical facts for the financial year from 1 October 2015 to financial statements are available on the Group’s included in this report are forward-looking 30 September 2016. The integrated report (“report”) • Bokomo Namibia (50%) corporate website at www.pioneerfoods.co.za. statements. Where the Group expresses or addresses financial and non-financial information to • Bokomo Botswana (50%) The integrated report can be requested in print implies an expectation or belief as to future enable stakeholders to make an informed decision format from the company secretary, Jay-Ann Jacobs • Food Concepts Pioneer, Nigeria (50.1%) events or results, such expectation or belief is about the Group’s performance during the past (Jay-Ann.Jacobs@pioneerfoods.co.za). expressed in good faith and believed to have a financial year and about our future strategies to • Alpen Food Company South Africa (50%) realise potential. Assurance reasonable basis. However, forward-looking • Amigear Ventures, Botswana (49%) statements are subject to risks, uncertainties and Pioneer Foods follows a combined assurance model The report covers the three operational divisions, • Future Life Health Products (50%) other factors that could cause actual results to to optimise the assurance coverage obtained from including South African and international operations, differ materially from future results expressed, The structure of this report is predominantly the management, internal and external assurance and consists of: projected or implied by such forward-looking same as in the previous year and the content remains providers. This entails three levels of internal and statements. Such risks include, but are not 1 Essential Foods, which manufactures wheat and maize products and pasta, packs rice, beans and other dried vegetables, and has inclusive of the financial performance, social and environmental initiatives and governance structures that support Pioneer Foods in its ability to create external assurance, with details of accountabilities set out in the risk report on page 126. limited to, commodity price volatility, currency fluctuations, increased production costs, political The financial statements included in this report were and operational risks in the countries in which the large bakery operations. value in the short, medium and long term. independently audited by PricewaterhouseCoopers Inc. Group operates, governmental regulation and 2 Groceries, which produces breakfast cereals, International operations contribute 15% to revenue; An assurance statement by Ernst & Young Inc. (EY) judicial outcomes. Pioneer Foods gives no rusks, cake mixes, baking aids, dried fruit therefore, the reporting emphasis is on South Africa. that relates to selected non-financial data guarantees or warranties that any of the future products, nuts, sweet and savoury spreads, Non-financial indicators relate to wholly owned is available on the Pioneer Foods website at events, expectations or results referred to in the ready-to-eat salads, long-life fruit juices, fruit South African operations, unless specifically http://bit.ly/PioneerFoodsEYAssurance2016. The KPIs forward-looking statements will happen or concentrate mixtures and dairy fruit blends. indicated otherwise. included in the scope of EY's assurance are indicated materialise. Furthermore, the Group is under no with an LA in the report. Pioneer Foods’ B-BBEE obligation to release publicly any revisions to Reporting approach 3 International, which comprises a fruit juice and industrial dried fruit export business, in-country breakfast cereals and fruit snacking This report considers international and South African reporting guidelines and best practices, including: verification by Empowerdex is also available on the website at www.pioneerfoods.co.za. forward-looking statements reflecting events and circumstances after the date of this report, or to reflect the occurrence of unanticipated events, operations in the United Kingdom, as well as The Group adheres to a range of health and safety • The revised King Code on Governance Principles except as may be required under applicable bakery operations in Nigeria and milling and standards, which provide further external verification for South Africa (“King III”) securities laws. distribution joint ventures in Namibia and and are listed on page 74 of the sustainability report. Botswana. • The JSE Listings Requirements • International Financial Reporting Standards (“IFRS”) The results of the equity-accounted joint venture • The Companies Act, Act 71 of 2008, as amended investments based in South Africa, Nigeria, Botswana Navigational icons Board approval and Namibia do not form part of the International • The Department of Trade and Industry’s The following icons have been applied throughout The Board, assisted by the audit committee, is segmental results. (dti’s) B-BBEE Codes of Good Practice the report to improve usability and to highlight responsible for the integrity and completeness of this • International Integrated Reporting Council (“IIRC”) the integration between the relevant elements of report. The Board reviewed the 2016 integrated report Framework the report: on 17 November 2016 and is satisfied that it is a fair The Group also determined content by applying the Pioneer Foods’ website: and accurate representation of the Group’s principle of materiality. The risk process, which www.pioneerfoods.co.za performance and prospects. involved an executive review and the recent implementation of a risk management tool, formed Page reference the basis of the process, which is integrated within all divisions and functions. It provided the Group with a strategic view of the external environment and associated opportunities and risks. All matters that substantively affect Pioneer Foods’ ability to create shared value are addressed in this report. 4 PIONEER FOODS INTEGRATED REPORT | 2016 5
REALISING POTENTIAL GROUP AT A GLANCE Pioneer Foods is the second largest listed fast-moving consumer goods (“FMCG”) company in South Africa with a market cap of R40.4 billion at 30 September 2016, producing and distributing a range of branded food and beverage products. Pioneer Foods The Group operates mainly in South Africa, providing wholesale, retail and informal trade customers with products of a high standard. Pioneer Foods exports to more ESSENTIAL FOODS GROCERIES INTERNATIONAL was established manufactures produces breakfast comprises a well- than 60 countries across the globe. in 1997 and wheat and maize products and cereals, rusks, cake mixes, baking established fruit juice and industrial The Group operates a number of world-class facilities, producing a range of products that includes some of the most recognisable and best-loved brand names listed on the pasta. The division packs rice, beans aids, dried fruit products, nuts, dried fruit export business with a in South Africa, such as the following power brands: Ceres, Liqui-Fruit, Safari, Sasko, Spekko, Bokomo, Weet-Bix and White Star. Many of these brands Johannesburg and other dried sweet and savoury footprint across maintain leading positions in their respective market categories: vegetables; and spreads, ready-to- Africa, Europe, Stock Exchange has large bakery eat salads, long-life North America, (“JSE”) in 2008. operations. fruit juices, fruit Asia and the Middle It has three concentrate mixtures, ice teas East. Furthermore, the division Market position (value) and dairy fruit manages in-country main divisions: blends. breakfast cereals and fruit snacking operations in the 1 2 United Kingdom, as well as joint venture bakery operations in Nigeria and milling and distribution joint ventures in Namibia and Botswana. DIVISIONAL WHITE STAR CERES* CONTRIBUTION Essential Foods (Maize meal) Groceries (Long-life fruit juices) WEET-BIX SASKO REVENUE R12.9 R4.7 R3.0 Groceries (Breakfast cereal) Essential Foods (Bread and wheaten flour) BILLION BILLION BILLION LIQUI-FRUIT Groceries (Long-life fruit juices) SPEKKO Essential Foods (Rice) OPERATING PROFIT R1 249 R542 R484 SAFARI International (Dried fruit) MILLION MILLION MILLION BOKOMO Groceries (Breakfast cereal) OPERATING MARGIN 9.7% 11.5% 15.9% * Ceres is also a significant global brand. 6 PIONEER FOODS INTEGRATED REPORT | 2016 7
REALISING POTENTIAL GROUP AT A GLANCE CONTINUED Pioneer Foods’ ability to realise the potential of its brands is confirmed by the 2016 HIGHLIGHTS recognition received through a range of customer, industry and packaging awards. During the past year, we achieved +10% REVENUE FROM +6% OPERATING PROFIT* FROM the following: CONTINUING OPERATIONS: CONTINUING OPERATIONS: R20.6 BILLION 2015: R18.7 billion R2.27 BILLION 2015: R2.15 billion Liqui-Fruit won three awards at Bokomo, ProNutro Toddlers * Adjusted for the impact of the Phase I B-BBEE transaction and items of a capital nature the 2015 Flexographic Technical Association Moir’s instant custard and and dessert all received Ask Africa +7% HEADLINE EARNINGS*: +10% TOTAL DIVIDEND PER SHARE: of South Africa (“FTASA”) Print Excellence Awards for its packaging. KASI Star Brands Awards for brands R1.64 BILLION 365 CENTS that are used most loyally by South Africa’s township consumers. 2015: R1.53 billion 2015: 332 cents Every year the Sunday Times Top Brands * Adjusted for the impact of the Phase I B-BBEE transaction celebrates South Africa’s best known and COMMERCIAL SUSTAINABILITY loved brands. Moir’s jelly and ProNutro HIGHLIGHTS HIGHLIGHTS Weet-Bix claimed first place in the both received Ask Africa Youth Brand cereal category at the 2016 awards, with Awards. Execution of fixed capital investments: Estimated R34.4 million saved due to • Epping bakery upgrade overall energy-saving projects (improved from Bokomo Corn Flakes in fifth • Aeroton bakery upgrade R11.7 million in 2015) place and ProNutro in tenth place. • Weet-Bix new production line CDP, formerly the Carbon Disclosure Project, • Instant maize porridge capacity upgrade score of 100 – Band B (improved from Band White Star was awarded South The Marmite “Battle of the Record raisin profitability C in 2015) Africa’s top maize meal brand for the Spreads” campaign won a range of R69 million of value created for beneficiaries Peterborough facility move and upgrade fifth year in a row, while Sasko received awards, including an African Crystal of the Phase I B-BBEE scheme in 2016 Groceries margin expansion Acquisition of 100% in Streamfoods in the UK for The Pioneer Foods’ breakfast programme fourth place in the essential foods Award, 2015 Assegai Award, Nkosi consumer category. Lastly, Liqui-Fruit provided daily nutrition to more than R165 million, expanding the UK exposure to the Award, Black Spear, 2015 New 21 450 primary school children fruit snacking category received a third place in the fruit-based The installation of large, commercial solar Generation Award, 2015 AMASA Award Acquisition of a 50% equity interest in systems at five Pioneer Foods’ manufacturing and a 2016 Bookmark Award. Future Life for R200 million, effective 1 Dec 2015 drinks category. facilities with a combined size of 2.5 MWp Rice market share and profitability Pioneer Foods was included in the FTSE/JSE Bakeries sustained progress Responsible Investment Index R10 million committed to the private-sector- led South African SME Fund to support smaller enterprises that have a high impact on 8 PIONEER FOODS job creation INTEGRATED REPORT | 2016 9
REALISING POTENTIAL The growing international business GROUP AT A GLANCE CONTINUED =21% of operating profit Divisional profiles UK Germany ESSENTIAL FOODS GROCERIES INTERNATIONAL Switzerland SOUTH AFRICA SOUTH AFRICA SOUTH AFRICA North America • 5 wheat mills in • 4 beverage plants in • 2 dried fruit Bethlehem, Durban, Bloemfontein, operations in Krugersdorp, Ceres (2), and Upington and Malmesbury and Wadeville Worcester Port Elizabeth • 4 cereal facilities in • 3 maize mills in Aliwal Atlantis, Clayville, UNITED KINGDOM Pioneer Foods is the second largest listed FMCG company in North, Estcourt and Epping and Wadeville • 2 breakfast cereals South Africa, producing and distributing a range of branded Klerksdorp • 1 snacks and operations in food and beverage products. The Group operates mainly in China • 2 rice and legume treats plant in Peterborough and South Korea plants in Cape Town Pietermaritzburg Wellingborough South Africa, providing wholesale, retail and informal trade Philippines Japan PRODUCTION and Durban • 5 accompaniments • 1 fruit snacking customers with products of a consistently high standard. • 1 pasta plant in and baking facilities operation in Wisbech FOOTPRINT Pioneer Foods exports to more than Malmesbury in Bonnievale, NIGERIA 60 countries across the globe. • 14 bakeries in Aeroton, Bloemfontein, Brits, Johannesburg, Malmesbury, Ndabeni • 3 bakeries in Abuja, Cape Town (Epping and Saldanha Ibadan and Lagos and Claremont), BOTSWANA AND Algeria Krugersdorp, Nigeria NAMIBIA Ghana Ladysmith, Mokopane, Mozambique Olifantsfontein, Port • 2 wheat and maize Zimbabwe mills in Gaborone and Botswana Elizabeth, Polokwane, Namibia Shakaskraal, Tubatse Windhoek Mauritius Democratic Republic of Congo and Worcester South Africa • Wheat flour • Breakfast cereals • Long-life juices • Maize meal • Dried fruit • Dried fruit • Rice • Baking aids • Kids’ fruit snacking • Bread • Desserts • Breakfast cereals • Pasta • Meals and salads • Baking ingredients • Beans and legumes • Spreads • Maize meal • Base flavours • Wheat flour PRODUCT • Nuts CATEGORIES • Snack bars Number of permanent employees • Rusks • Long-life juices • Sparkling juices SOUTH AFRICAN INTERNATIONAL • Carbonated soft drinks OPERATIONS OPERATIONS • Ice teas • Dilutables 8 348LA 340 10 PIONEER FOODS INTEGRATED REPORT | 2016 11
REALISING POTENTIAL GROUP AT A GLANCE CONTINUED ESSENTIAL FOODS GROCERIES INTERNATIONAL • Sasko • Bokomo • Bokomo • Spekko • Weet-Bix • Ceres POWER BRANDS • White Star • Safari • Safari • Liqui-Fruit • White Star • Ceres • Liqui-Fruit • Select Rice • ProNutro • Fruitree • Nice Rice • Moir’s • Champion • Blue Bird Maize Meal • Marmite • Moir’s • Champion Samp • Bovril • Fruit Bowl (UK) • Pasta Grande • Redro • Imbo • Peck’s Anchovette OTHER BRANDS • Crossbow • Werda • Smash • Maizena • Fruitree • Wild Island • Daly’s Divisional comparatives Revenue 2016 2015 % change ESSENTIAL FOODS R12.9 billion R11.3 billion 14.2 GROCERIES R4.7 billion R4.8 billion* (2.1) INTERNATIONAL R3.0 billion R2.6 billion 15.4 Operating profit 2016 2015 % change ESSENTIAL FOODS R1 249 million R1 278 million (2.3) GROCERIES R542 million R435 million 24.6 INTERNATIONAL R484 million R445 million 8.8 * Comparative includes revenue for biscuits, Pepsi and Maitland Vinegar 12 PIONEER FOODS INTEGRATED REPORT | 2016 13
REALISING POTENTIAL 2016 Value Creation Challenges • Political instability • Volatile rand • Significant wheat duty • Drought impact on maize and other crops • Currency devaluation in African countries • Constrained consumer spending • Low GDP growth ACTUAL SHARE PRICE PERFORMANCE RANDS MARKET CAPITALISATION (R’BN) RETURN ON AVERAGE SHAREHOLDERS FUNDS (%)* REVENUE (R’BN) 200 45 35 25 +10% 180 40 30 160 20 35 140 25 30 120 15 25 20 100 20 15 80 10 15 60 10 10 40 5 5 20 5 0 0 0 0 2012 2013 2014 2015 2016 2012 2013 2014 2015 2016 2012 2013 2014 2015 2016 2012* 2013* 2014* 2015 2016 * Adjusted for the annual impact of the Phase I and in 2012 the once-off impact of the * Excluding Quantum Foods Phase II B-BBEE transactions and items of a capital nature HEADLINE EARNINGS PER SHARE (CENTS)* RETURN ON AVERAGE NET ASSETS (%)* OPERATING PROFIT – CONTINUING OPERATIONS (R’M)* 1000 30 2500 900 6% 25 800 2000 700 20 600 1500 500 15 400 10 1000 300 200 5 500 100 0 0 2012 2013 2014 2015 2016 2012 2013 2014 2015 2016 0 12 13 14 15 16 * Adjusted for the annual impact of the Phase I and in 2012 the once-off impact of the * Adjusted for the annual impact of the Phase I and in 2012 the once-off impact of the Phase II B-BBEE transactions Phase II B-BBEE transactions * Adjusted for the annual impact of the Phase I and in 2012 the once-off impact of the Phase II B-BBEE transactions and items of a capital nature 14 PIONEER FOODS INTEGRATED REPORT | 2016 15
REALISING POTENTIAL GLOBAL FOOD AND BEVERAGE CONSUMER CONTEXT AND TRENDS Consumer caution and implementing innovative initiatives to complement and enhance the Department of Health’s (“DoH’s”) The rise of the cautious consumer has been clear for mandate and in particular, DoH’s “Healthy Food some time, but “mercurial consumption” now seems Option Initiative” which was coordinated under the the norm. Consumers’ shopping, brand and category auspices of the Consumer Goods Counsel SA’s Food repertoires continue to grow as critical, cash-strapped Safety Initiative (the FSI). shoppers seek out favourite brands at best prices, but will also shift loyalties and proactively trial new things. The latter included, among others: Traditional ideas about brand loyalty are being tested • Product reformulation – i.e. by reducing sugar like never before. content in specific product categories This trend also continues to blur traditional market • Package sizes (smaller product offerings) segmentation models, as consumers become harder • Front of pack nutritional labelling to categorise. It is not uncommon now for the same shoppers, however financially constrained, to shop at Brands with purpose premium and aspirational stores as well as cheaper In response to both these global themes, many global outlets on the same shopping trip. Consumers’ brands are now embracing social issues as part of their confidence in being able to choose and decide what brand’s “purpose”. Large food companies collaborating is right and best is deepening, fuelled by connectivity with local non-governmental organisations (“NGOs”) and access to information. to improve economic conditions and the environment, or minimising CO2 output and water usage, have A related point globally, and to a lesser extent in South become more mainstream. Africa, is the growing importance of the millennial consumer that breaks many stereotypes regarding Changes in the value network expected behaviour of “young” people. They seek The shared value business model is gaining global variety, are highly sceptical, are less brand loyal and are traction. According to the United States Department 100% online all the time. And they desire immediate of Agriculture, in its study “Food Value Chains: responses to everything. The cautious consumer in Creating Shared Value to Enhance Marketing 2016 has also become a demanding one. Success”, the model is characterised by a Health concerns commitment to transparency, collaborative planning and the exchange of market intelligence among The second major theme this year has been the supply chain partners (which is similar to the evolving normalisation of health concerns, specifically when it customer model with retailers mentioned above). The comes to food. Consumers are increasingly model has the potential to deliver solutions that yield concerned about the health benefits of the food they tangible benefits to each participant in the system. consume. A demand for transparency and origin typifies the scrutinisation of labels and ingredients External factors that have contributed to the rise of and online searches and, generally “Big Food” food value chain enterprises include refined customer companies have not been responsive enough. At the segmentation, escalating demand for specialised, same time, a desire for authenticity has made highly differentiated food products, and the increasing “processed” seem somehow bad or unhealthy. appeal of food items that are produced in accordance with responsible social or environmental standards. This scepticism can be described as “factory fear”, One of the emerging challenges in the shared value Current consumer trends, globally and locally, reflected in a wariness of what’s inside products. Consequently, mothers and providers have becoming model is how ethics-based operating principles are defined and maintained in a food value chain, and can broadly be grouped under two main themes: increasingly protective, and governments have obliged by promulgating stricter legislation in attempts to how these principles are communicated successfully to buyers and consumers. This also highlights the fact growing consumer caution and concerns about health. remove “suspect” ingredients, forcing food companies to comply with higher standards, including the that a shared value business model requires shared challenge of demystifying labels. Rising consumer leadership and succession-planning strategies within protection legislation across the developed world has value-chain partnerships to be successful over the been followed by the same trend in emerging long term. economies, but often without sufficient thought as to Read more about Pioneer Foods’ response to the the effects of these interventions on affordability. evolving context and trends in the next section, and Pioneer Foods has been instrumental, together with in the chief executive officer’s report from page 40. the rest of the industry players, insofar as developing 16 PIONEER FOODS INTEGRATED REPORT | 2016 17
REALISING POTENTIAL REALISING POTENTIAL THROUGH VALUE CREATION In terms of JSE market capitalisation, Pioneer Foods Pioneer Foods’ business model is further premised is currently the second largest FMCG company on the concept of the One Pioneer parenting among the South African food producers, which advantage through the centralisation of select includes Tiger Brands, AVI and RCL. functional capabilities. Over the past three years, the The Group’s size and scale positions it as a significant Group created: player with the ability to have a major impact on stakeholders in terms of availability of food and • a shared service centre (consisting of employment, and as a buyer in the agricultural sector. human resources (“HR”), finance and sales Its power brands hold leading market share positions, administration); which translate into millions of consumer purchase decisions, tons of produce and litres of beverages. • outsourced information technology (“IT”); Pioneer Foods’ customers comprise formal and • established a centralised logistics informal food retail. The bargaining power in South services centre; and Africa resides with formal retailers, who have a high • made progress in the centralisation of the concentration of buying power. procurement function. The informal (local and traditional) market is active and growing, and predominantly served through The divisional restructuring to support this operating wholesalers. The informal market is growing at a model was completed in 2015, with the creation of slower pace than formal retail, where competition the International division. The adjusted operating between the four major groups – Woolworths, model resulted in cost savings through improved Shoprite, Pick n Pay and Spar – results in continued efficiency and optimisation of capacity, and extended improvement in outbound logistics and optimised Pioneer Foods’ reach into global markets. store formats. There is an opportunity for food producers to start distributing directly to the informal market. In the UK, Pioneer Foods is well positioned in the breakfast cereal category as a private label manufacturer and supplier to the larger UK retail chains. Streamfoods, with Fruit Bowl as the leading brand, is a new addition. Read more about consumer trends affecting the Group’s business model on page 17. Pioneer Foods relies on all six capitals as input into its business model. Our business model enables our value creation network, supported by current and future business viability plans, to position the Group as the leading South African FMCG company with a strong African footprint and globally recognised scale. 18 PIONEER FOODS INTEGRATED REPORT | 2016 19
REALISING POTENTIAL REALISING POTENTIAL THROUGH VALUE CREATION CONTINUED The strategy is supported by a strong Pioneer Foods brand positioning. The infographic below shows the The following diagram illustrates Pioneer Foods’ distinctive capabilities and how these ensure coherent integration between the brand essence and consumer insights. value creation: Integrity, empowerment, Long track record of firsts in passion South Africa Culture and ethos The Pioneer looks for new Many awards that Track record of of urgency, high opportunities and possibilities acknowledge this being able to it y Rea performance and to find a better way na l s on continuous maintain rs o Deeply momentum pe to improvement entrenched b Values and eliev cost and efficiency mantra ESSENCE e Realising Performance Performance potential Disc anatomy Ability to Agility and anatomy focus on and ability to ri m fit manage critical make quick e ina relationships decisions I can experience a better Ben tor Pioneering history life; live life better Legacy of 100 years DISTINCTIVE Helps me and my family to in food CAPABILITIES realise our potential Clarity of articulated Emphasis on corporate plan and leadership Strength Sustainable outcomes driven visibility in soft commodity big shareholder approach CONSUMER INSIGHT procurement positions I want to make the most of this life. I want to live a better life and to live life better. OUR PEOPLE COMPETITIVE SPACE Consumers: moms and kids Other beverage and food The Group’s value creation activities are focused Staff companies by the six strategic themes, which are explained in Stakeholders detail on page 31. Investors MISSION SHAPE FOCUS ON EMBED RESET THE BUILD HIGH- ADOPT We believe in nourishing lives with trusted, well-loved A WINNING BUILDING STRATEGIC COST BASE PERFORMING SUSTAINABILITY brands, empowering families to get more out of life. CORPORATE OUR POWER CUSTOMER AND STEP UP TEAMS BEST PRACTICES PORTFOLIO BRANDS MANAGEMENT PRODUCTIVITY IN ALL WE DO 20 PIONEER FOODS INTEGRATED REPORT | 2016 21
REALISING POTENTIAL REALISING POTENTIAL THROUGH VALUE CREATION CONTINUED Realising potential technology and logistics is addressed through graduate placement programmes and apprenticeships. through the six capitals The Group’s human capital profile continues to The Group’s governance processes and sustainability transform to reflect the society within which it initiatives, combined with its six strategic themes, operates, in line with its B-BBEE strategy and targets. support the intent to ensure business viability over the long term and to create value for stakeholders. The Read more about human capital in the sustainability following section explains how the Group uses, applies report on page 77. and transforms the capitals to create value. Read more in the sustainability report from page 70 and the governance report from page 106. The Group’s (South African Financial capital operations) 8 348LA permanent Pioneer Foods generates financial capital through revenue earned from sales of a diversified basket of employees provide physical and products spread over several geographies and markets intellectual input into Pioneer (urban and rural). These societal needs define our markets and enable our financial value creation. Foods’ business activities. The Group is highly cash generative and has sufficient debt capacity to enable Pioneer Foods to invest in growth: organically and acquisitively. The Group also Manufactured capital uses financial capital in its continuous long-term capital Pioneer Foods operates mills, bakeries, processing and expenditure programme, which positions it well to take packaging plants in South Africa, the UK and Nigeria. In advantage of future market growth opportunities. South Africa, it has a significant national distribution fleet. The location of facilities and warehouses creates Read more in the financial review from page 44 and in a significant competitive advantage as it combines the annual financial statements. proximity to main markets with coastal infrastructure. Human capital This creates the ability to deal effectively with imports, The Group’s (South African operations) storage and distribution as the Group’s procurement 8 348LA permanent employees provide physical adapts to supply cycles, especially in commodities. The and intellectual input into Pioneer Foods’ business Group continuously optimises its manufactured capital activities. Through their individual and combined through relocation, upgrades and further capital competency, they are able to implement the Group’s investment to ensure it maintains a lean, efficient strategy and create a competitive advantage. organisation with high capital efficiency. The FSSC 22000 Food Safety System Certification has been Pioneer Foods’ consumer and customer orientation adopted for application at all manufacturing sites to requires a high-performance culture and effective ensure compliance with food safety requirements. leadership. This culture is reinforced through sound Manufactured capital will be further optimised through performance management practices and recognition. a standardised world-class preventative maintenance The annual gala event, Pioneer Foods’ Excellence system at all manufacturing sites, and the setting of Awards, recognises and celebrates individual Pioneer Foods has to ensure the future excellence, value ambassadors and community overall equipment effectiveness improvement targets. Continuous improvement is supported by availability, conservation and regeneration champions. Management’s agility, experience, intellect, energy and drive constitute some of the training in world-class manufacturing principles at the Pioneer Foods’ Manufacturing Academy, and of all the capitals used in its business activities. Group’s key competencies. enhanced by outsourced technical training. Skills shortages in human capital are one of Pioneer Read more about the optimisation of manufactured Foods’ strategic risks. This is mitigated through targeted capital in the chief executive officer’s report on recruitment and an annual investment of R24.6 million in page 40. training and bursaries. Structural skills scarcity in 22 PIONEER FOODS INTEGRATED REPORT | 2016 23
REALISING POTENTIAL REALISING POTENTIAL THROUGH VALUE CREATION CONTINUED Intellectual capital A further aspect of social and relationship capital takes the form of PFECT as an empowerment trust that supports community and education-related programmes Pioneer Foods’ intellectual capital input is rooted in its diversified through dividends and CSI contributions from Pioneer Foods. portfolio of brands and ability to innovate competitively. The Pioneer Foods portfolio includes some of the most recognisable Read more about social and relationship capital and PFECT in the sustainability report and best loved brand names in South Africa. A significant from page 87. number of the Group’s brands are either number one or two in Natural capital their respective market categories. The ability to increase intellectual capital relies on the effectiveness of Pioneer Foods’ Natural capital in the form of raw material and packaging is the most significant input into recruitment capability and the quality of people the Group is able the business, as all business activities support the conversion and packaging of these to attract. Differentiating themes in the Group’s attraction plan materials into branded food and beverage products. Wheat, other grains and fruit include rewarding excellence, high-performance teams and a concentrates form the majority of raw materials, with smaller volumes of fruit, rice, beans rapidly evolving Group, summarised in the Employee Value and legumes also being sourced. The Group uses water and energy as inputs in its Proposition (“EVP”): processing facilities, and fuel for its distribution fleet. “If you have passion for results, excellence, quality, growth Natural capital inputs were at risk in 2016, especially in terms of inputs such as wheat, and development; and take pride in the work you do, then maize and fruit juice concentrate, which are scarce due to the current severe drought in Pioneer Foods is your destination of choice.” South Africa. This resulted in higher input costs due to imports, which are, in turn, affected by the weak currency and import tariffs. The EVP informs branded recruitment actions measured by a Talent Brand Index (“TBI”). Pioneer Foods has more than doubled Continuous improvement in the conversion of raw materials is a production priority its TBI from 10% to 24% in 2016. governed by an integrated management system and sophisticated demand planning. Investment in research and development ensures that the Group supports the long-term Innovation includes product engineering capabilities and the ability availability of raw material given climate change, consumer consumption trends, and to apply market research and consumer need states to develop technological factors that can impact future supply. products, range extensions and new packaging. This is strengthened by the application of technology in its production The sustainable use of non-renewable resources will ensure a competitive advantage for facilities and the recent implementation of integrated demand the Group through efficiencies and will mitigate against future risk. In 2016, the Group planning to optimise the planning process and opportunities saved 8 327 tCO2e from various energy-saving projects and 86 000 m3 in the first year of identified across customers, channels, markets and brands. its water-saving programme. These savings equate to R34.4 million. The Group’s systems capability is continuously evolving Read more about natural capital in the sustainability report from page 95. through SAP. Realising potential through commercial and non-commercial Read more about intellectual capital in the governance report on value creation page 106. Pioneer Foods creates value from its core business activities of strategic sourcing, Social and relationship capital production, distribution, marketing and selling of a diverse range of food and Pioneer Foods’ network of stakeholder relationships includes beverage products in collaboration with a network of producers, business partners engaging with government on a number of levels, contracting and service providers. with customers, interacting with consumers through brand The infographic on the next page summarises the implementation of Pioneer Foods’ activation, and developing suppliers. Supplier and enterprise strategy by considering and testing all decisions against the twin objectives of development is a focus area in terms of B-BBEE, with strengthening brand positions and expanding margins, thereby creating shared value Pioneer Foods’ contribution predominantly in primary for the Group and its stakeholders. agriculture projects and logistics. While these projects grow All strategic options and decisions to achieve growth are tested against these objectives, to achieve scale, Pioneer Foods continues to expand its formal which are supported by a clear understanding of success drivers for delivery. Strategic network of suppliers, creating a shared platform for growth. risks are considered continuously – also for the opportunities they may create. The Group created significant social and relationship value The infographic on page 21 illustrates how Pioneer Foods’ commercial activities are through its Phase I B-BBEE scheme, launched in 2006, which shaped by our operating context and customers to deliver positive, long-term financial benefited more than 11 000 employees. The scheme has results, while our non-commercial activities are shaped by our viability initiatives and generated R443 million in pre-tax value for employees since stakeholder relationships. inception. The main purpose of the scheme was to broaden and increase direct black ownership and economic participation by employees of the Group. 24 PIONEER FOODS INTEGRATED REPORT | 2016 25
REALISING POTENTIAL REALISING POTENTIAL THROUGH VALUE CREATION CONTINUED Realising potential through strategy TWIN OBJECTIVES STRENGTHENING BRAND POSITIONS EXPANDING MARGINS Market position Innovation Cost management Increasing volumes A significant number of the Group’s Continuous innovations include range extensions, The Group’s cost containment and The Group’s ability to generate profitable brands are either number one or two in new products, packaging upgrades and relaunches efficiency ethos enable its ability to deliver top-line growth through volume increases their respective market categories, with based on market, consumer and product portfolio operating leverage. Most notable cost requires investment in capacity to meet the further potential to strengthen the segmentation to ensure the full commercial reductions were from the containment of future demand, brand and marketing support, equity of the power brands. opportunity for each is realised. Innovation is also conversion costs and outbound logistics. and the ability to understand changing Read more about our brand market informed by consumer health and nutrition trends Read more about cost management in the consumer need states. Volume growth is positions and awards on page 7, page 9 and opportunities. financial review on page 44 and operational further supported by strategic customer and page 12. Read more about innovation in the operational reports from page 50. management and accurate demand planning. reports from page 50. Read more about volume performance per product category in the operational reports from page 50. LTUR AL EV SUCCESS DRIVERS CU OL TO DATE: UT IO N LENTLESS F RE O CU SO N VALU R T F OLI O OP PO T IM ED ADERSHIP ISA LE R IV T ION ER S W B U S I N ES NE S O PE R AT I NG M OD E L 26 PIONEER FOODS INTEGRATED REPORT | 2016 27
REALISING POTENTIAL REALISING POTENTIAL THROUGH VALUE CREATION CONTINUED HEART OF SUPPORTING MBEKWENI BREAKFAST Read more KAYAMANDI NEW FARMERS YOUTH CENTRE PROGRAMME page 98 page 100 page 102 page 104 COMMERCIAL ACTIVITIES The Group’s commercial activities include the sourcing, processing, packaging, distribution and marketing NON-COMMERCIAL ACTIVITIES of food and beverage products through a range of power brands to formal and informal OPERATING CONTEXT Through its partnerships, the Group is involved in various community projects in education, the environment and food retail customers. AND CUSTOMERS security. These projects focus on vulnerable groups, such as Retailers and consumer goods women, youth and children, primarily in township and rural FIVE YEAR HEADLINE EARNINGS* – R’M companies are searching for more ways communities. The Group also invests in feeding schemes. to benefit from growth opportunities SUSTAINABILITY 12 731 together. The promise of margin improvements and cost cutting from AND RELATIONSHIPS supply chain efficiencies encourages Global brands are increasingly embracing social 13 853 efforts to share customer data and and environmental issues to ensure sustainable insights. Pioneer Foods collaborates with value creation. Consumer goods companies are 1 242 a network of producers, business forcing stronger alliances with public health 14 partners and service providers to organisations and research institutions, while leverage scale and streamline expanding their engagement with government on 15 1 534 its operations. policy issues. Pioneer Foods invests in building stakeholder networks to increase social and relationship capital. 16 1 637 0 330 660 990 1320 1650 FIVE YEAR OPERATING PROFIT* – R’M 12 1 182.8** 13 1 152.7** HOW WE DO BUSINESS INPUT AND OUTPUT OUTCOMES The Group depends on all six capitals as the stores Read more about how we use and transform the Pioneer Foods is one of the major contributors to 14 1 680.1** of value through which Pioneer Foods creates six capitals from page 23. food security and nutrition in South Africa. products and services. The Group’s activities result Read more about our products and brands in the Through our business activities, we offer in an increase, decrease or transformation of the divisional profiles on pages 6, 11 and 12 and the consumers a choice of food and beverage 15 2 152.7** capitals, with the most significant impact on natural operational reports from page 50. Commercial products that we produce as responsibly and capital as raw material is converted into food and opportunities are created to deal with physical cost-effectively as possible, in collaboration with beverage products. waste, and the product recovery process is a network of producers and suppliers. 16 2 273.2** The availability, quality and affordability of the governed responsibly. Waste through non- 0 * Adjusted 460of Phase I920 for impact and II B-BBEE1380 1840and items equity transactions 2300 capitals are managed with a long-term investment efficiency is addressed in all operations as a of a capital nature view and due consideration of agricultural cycles, leading budget indicator. ** Continuing operations only the impact of climate change and shifting consumer patterns. 28 PIONEER FOODS INTEGRATED REPORT | 2016 29
REALISING POTENTIAL In driving a growth agenda to 2018, the Group remains committed to the six strategic REALISING POTENTIAL The strategy was revised and strengthened under the banner of “Towards 2020 – Create The Future”. themes, while considering and THROUGH STRATEGY IMPLEMENTATION measuring our impact on the The Pioneer Foods’ Board reviewed the Group strategy after evaluating the progress made to 2016. The Board considered global and local food and beverage trends as important considerations for the strategy to 2018. environment and people. The main strategic focus areas are: VISION • Grow Groceries faster than Essential Foods To be the leading South African FMCG company with a strong African • Grow International faster than the South African business growth • Obtain leadership positions in six of seven power brands footprint and globally recognised scale. • Secure acquisitions • Rationalise stock keeping units • Presence in selective private labels Shape a winning • Maintain bakeries momentum The different elements of the vision statement are measured and defined according to the following: corporate portfolio • Strengthen the Groceries portfolio mix Financial indicators: return on invested capital, return on equity, earnings before • Deliver integrated demand management • Ensure investment rate is maintained on a cents per unit level LEADING interest and tax and earnings per share • Capitalise on digital marketing Market share | Top 40 index | Employer of choice • Maintain media efficiency • Achieve an innovation step-change Mainstream food and beverage branded goods • Ensure a fastidious focus on brand health metrics Focus on building our FMCG Selective private label power brands Strategic alliance with global brands (with equity participation) • Implement consolidated trading terms position • Build human capital capability STRONG AFRICAN All big African markets FOOTPRINT GLOBALLY Highly focused and relevant global expansion Embed strategic customer RECOGNISED SCALE Global acquisitions where appropriate management • Obtain a lean efficient organisation The growth agenda will be driven by three strategic vectors: • Achieve world class benchmarking in: – Manufacturing – Procurement – Shared service centres – Logistics OPTIMISE STEP-CHANGE TRANSFORM Reset the cost base • Contain energy costs and step up • Contain employee costs productivity • Embed optimised and effective operating model Continuing with business as Implementing step-change Driving a fundamental • Ensure engaged and cohesive talent usual ... but doing it better performance enhancements transformation of the shape • Transform and deepen talent bench strength and size of the business • Further entrench the performance culture and values • Incremental increase in market • Weet-Bix market share • Acquire a medium-sized local or Build high- share (Power Brands) • Bakery capital investment roll-out offshore company performing teams • Leverage new product development • Alpen performance capabilities • Heinz performance • Reduce both direct and indirect energy usage • Channel and geographic expansion • Africa in-country beverage • Reduce water usage through penetration focus/local and production • Reduce waste removal expenditure traditional • Bolt-on acquisitions – UK focus • Increase our enterprise supplier development and corporate social investment contributions • Cost savings and efficiency focus • Distribution evolution • Trade term strategy Adopt sustainability • IT step-change (ERP agility) • Sales and operational planning best practices in all (S&OP) enhancements • Network optimisation and manufacturing architecture we do • Procurement • Strategic Service Centre 30 PIONEER FOODS INTEGRATED REPORT | 2016 31
REALISING POTENTIAL REALISING POTENTIAL THROUGH STRATEGY IMPLEMENTATION CONTINUED Group five-year financial review 2016 2015 2014 2013 2012* 2016 2015 2014 2013 2012* R'm R'm R’m R’m R’m Consolidated statement of cash flows R'm R'm R’m R’m R’m Net cash profit from operating activities 2 667.9 2 512.2 2 133.9 1 556.3 1 514.9 Consolidated statement of comprehensive income Working capital changes (774.5) (546.4) 27.5 66.8 (266.2) Revenue 20 599.7 18 748.2 21 290.0 19 811.1 18 609.8 Accrual for Competition Commission penalties paid – – – (216.7) (216.7) Profit before items of a capital nature and income tax 2 297.9 1 814.5 1 541.2 930.9 922.0 Cash effect from hedging activities (174.6) 16.2 (7.8) 22.7 (32.2) Before adjustments 2 253.1 2 121.3 1 728.5 1 076.8 1 047.1 Settlement of share-based payment liability** (69.2) (189.4) (75.0) (32.7) (31.0) Broad-based employee share incentive scheme Cash effect of forward purchase contracts related to share-based payment charge 22.9 (306.8) (187.3) (145.9) 35.6 share-based payments 25.2 – – – – Broad-based employee share incentive scheme hedge 21.9 – – – – Income tax paid (451.1) (475.5) (386.4) (233.1) (257.7) Once-off share-based payment charge on B-BBEE Net cash flow from operating activities* 1 223.7 1 317.1 1 692.2 1 163.3 711.1 equity transaction – – – – (160.7) Net cash flow from investment activities** (982.9) (422.7) (392.7) (1 287.2) (753.0) Items of a capital nature 21.3 (75.9) (123.0) (220.2) (5.4) Net cash surplus/(deficit) 240.8 894.4 1 299.5 (123.9) (41.9) Income tax expense (629.0) (606.3) (451.9) (210.6) (311.9) Net cash flow from financing activities (1 204.9) (414.1) (347.0) (167.5) 75.6 Profit for the year 1 690.2 1 132.3 966.3 500.1 604.7 Net cash, cash equivalents and bank overdrafts Attributable to: on unbundling of Quantum Foods – (105.6) – – – Owners of the parent 1 690.2 1 130.4 965.2 498.6 603.6 Net cash and short-term borrowings from business Non-controlling interest – 1.9 1.1 1.5 1.1 combination and disposal of subsidiary – – – – (11.3) 1 690.2 1 132.3 966.3 500.1 604.7 Effect of exchange rate changes on cash and cash equivalents (7.1) – – – – Operating profit before items of a capital nature 2 318.0 1 845.9 1 583.6 1 008.0 1 036.8 Net (decrease)/increase in cash, cash equivalents Headline earnings for the year 1 675.7 1 227.3 1 055.1 706.7 606.2 and bank overdrafts (971.2) 374.7 952.5 (291.4) 22.4 Notes: Consolidated statement of financial position * Not restated for the impact of IFRS 11 – Joint Arrangements and IAS 19 (revised) – Employee Benefits. Property, plant and equipment, intangible assets and ** Cash payments to employees under the BEE Phase I employee share scheme was reclassified from financing activities to net biological assets 5 561.8 5 087.7 6 005.8 5 996.6 5 393.7 cash flow from operating activities for 2012 to 2016. Deferred income tax 3.9 0.2 6.8 77.2 2.7 Investments in and loans to associates and joint ventures 861.2 574.0 408.4 350.9 56.9 2016 2015 2014 2013 2012* Non-current trade receivables and available-for-sale R'm R'm R’m R’m R’m financial assets 145.1 166.1 93.4 79.7 73.2 Segments** Non-current derivative financial instruments 439.7 – – – – Revenue Current assets 6 518.8 6 343.0 6 395.8 5 230.0 5 079.6 Essential Foods 12 854.8 11 334.5 10 651.9 10 314.4 9 940.4 Total assets 13 530.5 12 171.0 12 910.2 11 734.4 10 606.1 Quantum Foods – – 3 591.4 3 575.6 3 097.6 Groceries: 4 695.1 4 797.4 4 773.1 6 169.6 5 869.8 Capital and reserves attributable to owners of the parent 7 867.3 6 958.7 6 102.4 6 581.3 6 184.9 International 3 049.8 2 616.3 2 273.6 – – Non-controlling interest – 12.3 10.4 9.3 8.2 20 599.7 18 748.2 21 290.0 20 059.6 18 907.8 Total equity 7 867.3 6 971.0 6 112.8 6 590.6 6 193.1 Less: Internal revenue – – – (248.5) (298.0) Non-current borrowings 1 333.3 1 300.2 1 513.5 1 457.3 497.7 20 599.7 18 748.2 21 290.0 19 811.1 18 609.8 Provisions, non-current derivative financial instruments Note: and share-based payment liability 429.1 506.2 362.3 381.0 227.4 * Not restated for the impact of IFRS 11 – Joint Arrangements and IAS 19 (revised) – Employee Benefits. Deferred income tax 582.4 471.8 644.1 671.9 652.4 ** Segment revenue and segment results were restated to consolidate the Groceries: Cereals and other and Groceries: Beverages Current liabilities, excluding accruals for Competition segments into a single Groceries segment. Commission penalties and forward contracts on own equity 2 825.1 2 921.8 4 277.5 2 633.6 2 820.0 Current liability – accrual for Competition Commission penalties – – – – 215.5 Current liability – accrual for forward contracts on own equity 493.3 – – – – Total equity and liabilities 13 530.5 12 171.0 12 910.2 11 734.4 10 606.1 Note: * Not restated for the impact of IFRS 11 – Joint Arrangements and IAS 19 (revised) – Employee Benefits. 32 PIONEER FOODS INTEGRATED REPORT | 2016 33
You can also read