VARTA General Catalogue 2017/2018
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GESAMTKATALOG 2014/2015 GENERAL CATALOGUE 2017/2018 INNOVATION, KOMPETENZ, QUALITÄT INNOVATION, COMPETENCE, QUALITY Jump into the future recharged and ready to go with VARTA Consumer Energy is the essence of what we do, and we aim to prove that to you and your customers again this year, by meeting consumers’ increased demands with innovative new products and communication tools. In addition to developing fresh campaigns with a powerful impact for our entire range − from the market- leading portable batteries in the DACH region to rechargeable and special batteries, flashlights and modern charging solutions − we are also striking out in a new direction for product development and presentation, to respond to the changing needs and increasing mobility of your customers. As usual, quality, constant innovation and sustainability, particularly in terms of our business relationships, continues to be of great importance to us. We therefore support your sales activities through first-rate category management and award-winning displays, and we work with you to find a creative solution for individual challenges at the POS. At the same time, both we and you benefit from our global network: We are part of the five-billion-dollar company Spectrum Brands, which not only provides us with international strength, but also with a never- ending source of new influences and ideas from a wide range of industries. Peter Werner Jump into the future with us, recharged and ready to go, and enjoy the benefits of our products, our values General Manager Sales & Marketing and our sustainability. Consumer Batteries Europe / MEA All mentioned products and specifications are subject to change. In case of non-availability of any product or item, VARTA Consumer Batteries GmbH & Co. KGaA cannot be held responsible. This catalogue is for international use. Some of the products shown may not be available in all countries. The pictures might be different to the original products. Technical changes and errors reserved. 2 2
QUALITY "MADE IN GERMANY" 4 GENERAL PURPOSE 8 Lithium | Max Tech | High Energy | Longlife | Energy | Superlife RECHARGEABLES AND CHARGERS 22 Rechargeables | Endless Energy | Special Rechargeables | Chargers PORTABLE POWER 36 ELECTRONICS / BUTTON CELLS 46 Professional Lithium (Photo) | Professional Electronics | Watch Batteries | Hearing Aid I Special Batteries LIGHTS AND BULBS 56 High Optics | Indestructible | Outdoor Sports | Maya The Bee | Minions | Paul The Bear | Women | Work | Day Lights | Aluminium Lights | Gadgets PRODUCT DISPLAY SYSTEMS 98 Please contact your VARTA sales person for optimized POS solutions ASSORTMENT OVERVIEW 102 3
Innovative developments and best-in-class production standards account for VARTA's outstanding product quality. VARTA products are honored by leading test magazines again and again. That is owed to our dedicated staff. QUALITY "MADE IN GERMANY" - VARTA products withstand all usage conditions due to constantly optimized and inspected material properties. 4
TRUSTED ALL OVER THE WORLD VARTA Consumer is one of the most significant battery producers in the You will find the VARTA European central warehouse in Ellwangen, world. This is mainly due to the consistent high product quality. "Made in where the 417 members of German Sales, Central Marketing and Germany" is not only an indication of product quality, but a value that we Administration are based. From the Ellwangen distribution center, hold close to our heart. Despite its international success, VARTA remains customers in 20 countries receive direct deliveries and 70 more are true to its roots as the only battery manufacturer in Germany, employing supplied by related companies or distribution partners. The European 430 people in alkaline-manganese battery production and product Headquarters of VARTA Consumer is based in Sulzbach near Frankfurt/ packaging in Dischingen, Germany. Every year, around 1.4 billion Alkaline Main. VARTA Consumer Batteries GmbH & Co. KGaA employs 870 batteries are produced for the international market. staff across Germany and is part of the Spectrum Brands Corporate Group, a globally operating corporation in the consumer goods market. 5
Every day, VARTA Consumer serves more Own research and test labs guarantee than 1200 orders throughout Europe. 63% highest quality and environmental of all deliveries are sent to customers in management standards. less than 24 hours. 6
Based on many years of experience and consistent innovation, VARTA Consumer offers a broad range of first-class energy solutions. INNOVATIVE SOLUTIONS THAT SET NEW STANDARDS! VARTA Consumer can look back on more than 130 years of experience and For example, VARTA's Lithium cells can be used under extreme constant progress. When Neal Armstrong was the first human being to temperature conditions, from -40 to + 60 degrees Celsius. VARTA set foot on the moon, VARTA also wrote history: the astronaut's camera Consumer belongs to the top three innovation leaders in the industry was equipped with VARTA batteries. Today the renowned brand with sector in Europe, with individual and high-quality energy solutions that its forward-looking product ideas sets trends for the complete industry combine optimal performance and sustainability. sector. VARTA Consumer sets global standards for battery quality: the performance reliability and the product life of batteries are constantly improved and optimized for the demands of modern devices. 7
ELECTRONICS | ASSORTMENT 2017/18 9 ASSORTMENT OVERVIEW PRODUCT DISPLAY SYSTEMS LIGHTS AND BULBS PROFESSIONAL/BUTTON CELLS PORTABLE POWER RECHARGEABLE GENERAL PURPOSE
GENERAL PURPOSE | ASSORTMENT 2017/18 LITHIUM PROFESSIONAL ENERGY VARTA's Lithium assortment fulfills the highest quality and performance demands in all areas of modern life. The perfect solution for energy- intensive fields of application like digital cameras, GPS systems and smoke detectors, Lithium batteries also work exceptionally well under extreme conditions. VARTA Lithium batteries master temperature ranges from -40 degrees Celsius up to + 60 degrees Celsius. High-tech devices are supplied with maximum performance and endurance. Up to 38% reduced weight in comparison to alkaline: perfect for sport and outdoor usages. In addition, VARTA's Lithium technology allows a guaranteed storage time of 15 years (except 9V). 10
GENERAL PURPOSE | ASSORTMENT 2017/18 GENERAL PURPOSE 1. For a faster orientation: battery size and 3. Guaranteed storage time of 15 years (except 9V) chemical system 4. RECHARGEABLE Best in class consumer guidance: one large and easy to under- stand icon to identify recommended use at first glance 2. 5. PORTABLE POWER Single Press Out for improved Comparable storage 6. performance claims across product tiers for product differentiation Best before date is indicated on each battery PROFESSIONAL/BUTTON CELLS Withstands Extreme Smoke detector Temperatures LIGHTS AND BULBS Digital Cameras GPS Systems PRODUCT DISPLAY SYSTEMS Indoors or outdoors - professional solutions VARTA Lithium batteries are available in different sizes so that the maximum performance can be reached for every type of application. for ultimate needs Available as: Type Voltage (V) System Width (mm) Height (mm) Depth (mm) Diameter (mm) Weight (g) IEC Others ASSORTMENT OVERVIEW 6103 1.5 Lithium - 44.5 - 10.5 7.3 FR10G445 Micro, AAA 6106 1.5 Lithium - 50.5 - 14.5 14.15 FR14505 Mignon, AA 6122 9.0 Lithium 26.5 49 17.5 - 36 - 9V, E-Block For more details, see page 104 11
GENERAL PURPOSE | ASSORTMENT 2017/18 MAX TECH PRECISE ENERGY Get the best possible energy solution for your digital devices with VARTA Max Tech. Developed for devices that need precise energy in changing requirements, VARTA Max Tech delivers precise, flexible levels of energy. VARTA Max Tech AA, AAA, VARTA guarantees an ex- C and D batteries are pro- tended storage time of 10 duced in Germany - quality years (except 9V). you can trust and rely on at YEARS any time. POWER IN STORAGE* 12
GENERAL PURPOSE | ASSORTMENT 2017/18 1. GENERAL PURPOSE "MADE IN GERMANY" as proof of origin 4. and quality 2. For a faster orientation: battery size Guaranteed storage time of 10 years (except 9V) and chemical system RECHARGEABLE 5. Best in class consumer guidance: one large and easy to under- stand icon to identify recommended use at first glance 3. 6. PORTABLE POWER Single Press Out for improved Comparable storage 7. performance claims across product tiers for product differentiation Best before date is indicated on each battery PROFESSIONAL/BUTTON CELLS Photoflash LIGHTS AND BULBS Digital Cameras Game Controllers PRODUCT DISPLAY SYSTEMS Precise energy for high-tech devices VARTA Max Tech batteries are available in different sizes so that the maximum performance can be reached in every application. Available as: Type Voltage (V) System Width (mm) Height (mm) Depth (mm) Diameter (mm) Weight (g) IEC Others 4703 1.5 Alkaline - 44.5 - 10.5 11.5 LR03 Micro, AAA, MN2400, Ministilo ASSORTMENT OVERVIEW 4706 1.5 Alkaline - 50.5 - 14.5 23.8 LR6 Mignon, AA, MN1500, Stilo 4714 1.5 Alkaline - 50 - 26.2 65.8 LR14 Baby, C, MN1400, 1/2 Torcia 4720 1.5 Alkaline - 61.5 - 34.2 140 LR20 Mono, D, MN1300, Torcia 4722 9.0 Alkaline 26.5 48.5 17.5 - 47 6LR61 E-Block, PP3, MN1604, Transistor For more details, see page 106 13
GENERAL PURPOSE | ASSORTMENT 2017/18 HIGH ENERGY POWERFUL ENERGY High Energy is the most powerful of the VARTA batteries. Developed especially for use in devices like toys, computer equipment or flashlights, VARTA High Energy offers the powerful energy needed for devices with high energy consumption. VARTA High Energy AA, VARTA guarantees an ex- AAA, C and D batteries are tended storage time of 10 produced in Germany - qua- years (except 4.5V and 9V). lity you can trust and rely YEARS on at any time. POWER IN STORAGE* 14
GENERAL PURPOSE | ASSORTMENT 2017/18 1. GENERAL PURPOSE "MADE IN GERMANY" as proof of origin 4. and quality 2. For a faster orientation: battery size Guaranteed storage time of 10 years (except 4.5V and 9V) and chemical system RECHARGEABLE 5. Best in class consumer guidance: one large and easy to under- stand icon to identify recommended use at first glance 3. 6. PORTABLE POWER Single Press Out for improved storage Comparable 7. performance claims across product tiers for product differentiation Best before date is indicated on each battery PROFESSIONAL/BUTTON CELLS Battery-Operated Toys LIGHTS AND BULBS Wireless Mouse Flashlights PRODUCT DISPLAY SYSTEMS The powerful High Energy for power hungry VARTA High Energy batteries are available in different sizes so that the maximum performance can be achieved in every application. devices Available as: Type Voltage (V) System Width (mm) Height (mm) Depth (mm) Diameter (mm) Weight (g) IEC Others ASSORTMENT OVERVIEW 4903 1.5 Alkaline - 44.5 - 10.5 11.4 LR03 Micro, AAA, MN2400, Ministilo 4906 1.5 Alkaline - 50.5 - 14.5 23.8 LR6 Mignon, AA, MN1500, Stilo 4914 1.5 Alkaline - 50 - 26.2 65.8 LR14 Baby, C, MN1400, 1/2 Torcia 4920 1.5 Alkaline - 61.5 - 34.2 136.9 LR20 Mono, D, MN1300, Torcia 4922 9.0 Alkaline 26.5 48.5 17.5 - 46 6LP3146 E-Block, PP3, MN1604, Transistor 4912 4.5 Alkaline 62 67 22 - 174 3LR12 Normal, MN1203 For more details, see page 108 15
GENERAL PURPOSE | ASSORTMENT 2017/18 LONGLIFE LONG-LASTING ENERGY VARTA Longlife is the long-lasting in VARTA's battery range. It performs especially well in devices with constant and low energy needs, for example remote controls, wall clocks or radios. Here, the Longlife battery range stands out with long run times and reliable energy delivery. VARTA Longlife AA, AAA, VARTA guarantees an ex- C and D batteries are pro- tended storage time of 10 duced in Germany - quality years (except 4.5V and 9V). you can trust and rely on at YEARS any time. POWER IN STORAGE* 16
GENERAL PURPOSE | ASSORTMENT 2017/18 1. GENERAL PURPOSE "MADE IN GERMANY" as proof of origin 4. and quality 2. For a faster orientation: battery size Guaranteed storage time of 10 years (except 9V) and chemical system 5. RECHARGEABLE Best in class consumer guidance: one large and easy to under- stand icon to identify recommended use at first glance 3. 6. PORTABLE POWER Single Press Out for improved storage 7. Comparable performance claims across the product tiers for Best before date is indicated product differentiation on each battery PROFESSIONAL/BUTTON CELLS Remote Controls For TVs And Music Systems LIGHTS AND BULBS Wall Clocks Radios PRODUCT DISPLAY SYSTEMS The long-lasting Longlife for low-drain devices VARTA Longlife batteries are available in different sizes so that the maximum performance can be achieved in every application. Available as: Type Voltage (V) System Width (mm) Height (mm) Depth (mm) Diameter (mm) Weight (g) IEC Others ASSORTMENT OVERVIEW 4103 1.5 Alkaline - 44.5 - 10.5 11.3 LR03 Micro, AAA, MN2400, Ministilo 4106 1.5 Alkaline - 50.5 - 14.5 23.2 LR6 Mignon, AA, MN1500, Stilo 4114 1.5 Alkaline - 50 - 26.2 65.8 LR14 Baby, C, MN1400, 1/2 Torcia 4120 1.5 Alkaline - 61.5 - 34.2 135.1 LR20 Mono, D, MN1300, Torcia 4122 9.0 Alkaline 26.5 48.5 17.5 - 46 6LP3146 E-Block, PP3, MN1604, Transistor 4112 4.5 Alkaline 62 67 22 - 89.5 3LR12 Normal, MN1203 For more details, see page 116 17
GENERAL PURPOSE | ASSORTMENT 2017/18 ENERGY SIMPLY ALKALINE FOR BASIC NEEDS VARTA Energy is VARTA‘s basic alkaline range, offering very good value for money. VARTA Energy AA, AAA, C and D batteries are produced in Germany - in a quality you can trust and rely on at any time. 18
GENERAL PURPOSE | ASSORTMENT 2017/18 GENERAL PURPOSE 2. 1. Value proposition claim For a faster orientation: battery size and chemical system 3. RECHARGEABLE Icon to communicate value proposition 4. Single Press Out for improved PORTABLE POWER storage 5. Best before date is indicated on each battery PROFESSIONAL/BUTTON CELLS LIGHTS AND BULBS PRODUCT DISPLAY SYSTEMS VARTA Energy – the simply alkaline for basic needs VARTA Energy batteries are available in different sizes. Available as: Type Voltage (V) System Width (mm) Height (mm) Depth (mm) Diameter (mm) Weight (g) IEC Others 4103 1.5 Alkaline - 44.5 - 10.5 11.3 LR03 Micro, AAA, MN2400, Ministilo ASSORTMENT OVERVIEW 4106 1.5 Alkaline - 50.5 - 14.5 22.9 LR6 Mignon, AA, MN1500, Stilo 4114 1.5 Alkaline - 50 - 26.2 65.8 LR14 Baby, C, MN1400, 1/2 Torcia 4120 1.5 Alkaline - 61.5 - 34.2 135.1 LR20 Mono, D, MN1300, Torcia 4122 9.0 Alkaline 26.5 48.5 17.5 - 46 6LP3146 E-Block, PP3, MN1604, Transistor For more details, see page 122 19
GENERAL PURPOSE | ASSORTMENT 2017/18 SUPERLIFE FOR THE PRICE-CONSCIOUS Reliable and affordable – the VARTA Superlife zinc carbon range combines excellent VARTA quality with the chance to save money. VARTA Superlife is the ideal companion for low-drain appliances like wall clocks, alarm Wall Clock clocks or remote controls. 20
GENERAL PURPOSE | ASSORTMENT 2017/18 GENERAL PURPOSE 1. For a faster orientation: battery size and chemical system RECHARGEABLE 3. Best in class consumer guidance: one large and easy to under- stand icon to identify recommended use at first glance PORTABLE POWER 2. Reliable VARTA quality PROFESSIONAL/BUTTON CELLS Wall Clock LIGHTS AND BULBS Remote Controls PRODUCT DISPLAY SYSTEMS Reliable energy for basic requirements VARTA Superlife zinc carbon batteries are available in different sizes so that the maximum performance can be achieved in every application. Available as: Type Voltage (V) System Width (mm) Height (mm) Depth (mm) Diameter (mm) Weight (g) IEC Others ASSORTMENT OVERVIEW 2003 1.5 Zinc Carbon - 44.5 - 10.5 7.75 R03P Micro, AAA 2006 1.5 Zinc Carbon - 50.5 - 14.5 16.8 R6P Mignon, AA 2014 1.5 Zinc Carbon - 50 - 26.2 47.1 R14P Baby, C 2020 1.5 Zinc Carbon - 61.5 - 34.2 99.2 R20P Mono, D 2022 9.0 Zinc Carbon 26.5 48.5 17.5 - 38 6F22 E-Block, 9V 2012 4.5 Zinc Carbon 62 67 22 - 110 3R12P Normal, 4.5V For more details, see page 124 21
RECHARGEABLE | ASSORTMENT 2017/18 RECHARGEABLE PRIMÄRE RUNDZELLEN THE BESSERE GREEN ORIENTIERUNG. PRODUCT LINE. BESSERE THE BEST LEISTUNG. CONSUMEREXKLUSIV ORIENTATION VON VARTA. COMBINED WITH INNOVATIVE, FORWARD-LOOKING TECHNOLOGY 22
RECHARGEABLE | ASSORTMENT 2017/18 23 ASSORTMENT OVERVIEW PRODUCT DISPLAY SYSTEMS LIGHTS AND BULBS PROFESSIONAL/BUTTON CELLS PORTABLE POWER RECHARGEABLE GENERAL PURPOSE
WIEDERAUFLADBAR | SORTIMENT 2014/15 RECHARGEABLE BATTERIES The simplified VARTA rechargeable assortment focusses on high-sellers 6 compelling including more special products and the broadest 'Ready To Use' range. advantages of 'Ready To Use' Rechargeable The VARTA blister design leads the consumer to a faster and easier Batteries purchasing decision. 1. VARTA 'Ready to Use' Rechargeable Batteries are ready to be used straight from the pack without requiring charging first. Pre-Charged and stays charged 2. VARTA 'Ready to Use' Rechargeable Batteries have a very low self-discharge and an extremely long shelf life up to 75% remaining capacity after 12 months (AAA 1000mAh/ AA 2600 mAh up to 65%). Straight from the pack! 3. It‘s possible to keep VARTA 'Ready to Use' Rechargeable Batteries in your device for a long time without recharging. 4. Due to different capacities it's possible to use VARTA 'Ready to Use' Rechargeable Batteries for energy-hungry as well as low drain devices. 5. All VARTA 'Ready to Use' Rechargeable Batteries are rechargeable in all chargers. Low Self Discharge 6. 74% of consumers understand the 'Ready to Use' claiming the most vs other 6 Months 12 Months pre-charged claims*. *Source: Independent European Market Research Study, 2012 24
RECHARGEABLE | ASSORTMENT 2017/18 GENERAL PURPOSE 1. For a faster 4. Visible labelling of the minimum capacity for orientation: battery size better differentiation and electrochemical system 2. 5. RECHARGEABLE Self-explanatory Easier navigation icon for pre-charged cells thanks to icons referring to respective devices and 3. applications „SAVE MONEY“ claim to communicate the key benefit of Rechargeable Batteries PORTABLE POWER 6. „PRE-CHARGED“ Supporting the 'Ready To Use' claim PROFESSIONAL/BUTTON CELLS Battery-Operated Microphone Alarm Clock Toys Photoflash LIGHTS AND BULBS Wireless Mouse GPS Systems Babymonitor Game L.E.D. Flashlights Controllers PRODUCT DISPLAY SYSTEMS All capacities and sizes VARTA offers rechargeable cells for every application. All common sizes up to the highest capacities are 'Ready To Use'. An environmentally- friendly product assortment to meet the highest consumer demands. Available as: Type Voltage (V) Electrochemical System Typical capacity (mAh) Width (mm) Height (mm) Depth (mm) Diameter (mm) Weight (g) IEC Others 56743 1.2 Ni-MH 550 - 44.5 - 10.5 12 HR 03 AAA, Micro 56703 1.2 Ni-MH 800 - 44.5 - 10.5 12 HR 03 AAA, Micro ASSORTMENT OVERVIEW 5703 1.2 Ni-MH 1000 - 44.5 - 10.5 14 HR 03 AAA, Micro 56746 1.2 Ni-MH 1350 - 50.5 - 14.5 25 HR 6 AA, Mignon 56716 1.2 Ni-MH 1600 - 50.5 - 14.5 25 HR 6 AA, Mignon 56706 1.2 Ni-MH 2100 - 50.5 - 14.5 29 HR 6 AA, Mignon 56756 1.2 Ni-MH 2400 - 50.5 - 14.5 30 HR 6 AA, Mignon 5716 1.2 Ni-MH 2600 - 50.5 - 14.5 30 HR 6 AA, Mignon 56714 1.2 Ni-MH 3000 - 50 - 26 66 HR 14 C, Baby 56720 1.2 Ni-MH 3000 - 61.5 - 34.2 82 HR 20 D, Mono 56722 9.0 Ni-MH 200 26.6 15.7 48.5 - 36 HR 9V 9V, E-Block For more details, see page 128 25
WIEDERAUFLADBAR | SORTIMENT 2014/15 ENDLESS ENERGY FOR ANY APPLICATION Satisfy the daily energy need by the NEW VARTA Endless Energy Rechargeable Batteries. The highest amount of recharge cycles* offers the perfect energy solution for every application. As they are ready to Make a contribution to environmental protection while running all your use and characterized by a very low self discharge, money can be saved devices with the perfect amount of energy due to their compelling easily by using VARTA Endless Energy Rechargeable Batteries. advantages. *Based on IEC 61951-2 (7.5.1.3) Ed.3. Performance may vary according to use. **Based on IEC 61951-2 (7.4) Ed.3. Performance may vary according to use. 26
RECHARGEABLE | ASSORTMENT 2017/18 VARTA ENDLESS ENERGY GENERAL PURPOSE Rechargeable batteries with high number of charges in most demanded capacities: RECHARGEABLE PORTABLE POWER PROFESSIONAL/BUTTON CELLS Battery-Operated Toys Microphone Wireless Mouse LIGHTS AND BULBS GPS Systems Radio Alarm Clock Game Controllers Digital Camera Babymonitor PRODUCT DISPLAY SYSTEMS All capacities and sizes VARTA offers Endless Energy rechargeable cells for every application. An environmental-friendly, economical and ready to use product range to meet consumer demands. Available as: Type Voltage (V) Electrochemical System Typical capacity (mAh) Width (mm) Height (mm) Depth (mm) Diameter (mm) Weight (g) IEC Others 56663 1.2 Ni-MH 550 - 44.5 - 10.5 12 HR 03 AAA, Micro 56666 1.2 Ni-MH 1000 - 50.5 - 14.5 23 HR 6 AA, Mignon ASSORTMENT OVERVIEW 56673 1.2 Ni-MH 750 - 44.5 - 10.5 13 HR 03 AAA, Micro 56676 1.2 Ni-MH 1900 - 50.5 - 14.5 28 HR 6 AA, Mignon 56683 1.2 Ni-MH 950 - 44.5 - 10.5 13 HR 03 AAA, Micro 56686 1.2 Ni-MH 2500 - 50.5 - 14.5 30 HR 6 AA, Mignon For more details, see page 134 27
RECHARGEABLE | ASSORTMENT 2017/18 NEW ENERGY SOLUTIONS: SPECIAL BATTERIES Innovative application-specific products complete the VARTA Tailor-made solutions to satisfy consumer needs, to save money and to rechargeable assortment. protect the environment. Whether you use low drain devices like solar lights or power-hungry toys, VARTA has the matching special battery for every battery-driven device. 28
RECHARGEABLE | ASSORTMENT 2017/18 VARTA Rechargeable VARTA Rechargeable VARTA Rechargeable GENERAL PURPOSE TOYS ACCU PHONE ACCU SOLAR ACCU – Especially developed to meet the – Premium quality for the growing analog and digital – Especially developed for solar garden lights requirements of toys cordless phone market – Optimized capacity for solar lights which – High capacity for power-hungry toys and – Optimized capacity for cordless phones which charge their batteries with low current long-lasting fun need to recharge their batteries every day – With NiMH long-lasting energy – 'Ready To Use' technology, low self-discharge, – Rechargeable hundreds of times without memory – Fast-growing market of solar lights high current capability and long durability effect – Ideal for garden centers and DIY channel RECHARGEABLE – Fits in every battery-driven toy (AA, AAA) – Precise energy and durable power supply – Child warning symbol and improved +/- poles – A VARTA BEST SELLER in electronics stores and DIY indication for more safety channel PORTABLE POWER PROFESSIONAL/BUTTON CELLS LIGHTS AND BULBS Battery-Operated Toys DECT Telephones Garden Solar Lights Toys Electronical Game Games Controllers PRODUCT DISPLAY SYSTEMS All capacities and sizes The capacity of VARTA special batteries - from 550 mAh up to 2400 mAh - is optimized for different applications. Available as: Type Voltage (V) Electrochemical System Typical capacity (mAh) Height (mm) Diameter (mm) Weight (g) IEC Others 56783 1.2 Ni-MH 800 44.5 10.5 12 HR 03 AAA, Micro Toy Accu ASSORTMENT OVERVIEW 56786 1.2 Ni-MH 2400 50.5 14.5 30 HR 6 AA, Mignon 58397 1.2 Ni-MH 550 44.5 10.5 12 HR 03 AAA, Micro Phone Accu 58398 1.2 Ni-MH 800 44.5 10.5 12 HR 03 AAA, Micro 58399 1.2 Ni-MH 1600 50.5 14.5 25 HR 6 AA, Mignon 56733 1.2 Ni-MH 550 44.5 10.5 12 HR 03 AAA, Micro Solar Accu 56736 1.2 Ni-MH 800 50.5 14.5 19 HR 6 AA, Mignon For more details, see page 136 29
RECHARGEABLE | ASSORTMENT 2017/18 CHARGERS MODERN DESIGN FOR HIGHEST DEMANDS Our in-depth analysis of the latest consumer needs and retailer The new VARTA LCD charger range has a special focus on transparency in requirements has led to the optimization of our charger assortment, from the charging process, security and design. simple user friendly easy chargers at best price to innovative high-end TRY IT OUT! chargers. 30
RECHARGEABLE | ASSORTMENT 2017/18 3. GENERAL PURPOSE Rechargeable battery sizes and additional charging features 1. RECHARGEABLE Easily under- standable icon for the 4. charging time Highlighted safety and charging characteristics 2. PORTABLE POWER „SAVE MONEY“ claim communicating the key benefit of 5. Rechargeable Batteries Pre-charged 'Ready To Use' cells included 6. PROFESSIONAL/BUTTON CELLS Garnishing of Rechargeable pre-charged Batteries Charging Time Temperature Control Bad Cell And Alkaline LIGHTS AND BULBS Timer Cut-Off Detection Trickle Charge Minus Delta V Method PRODUCT DISPLAY SYSTEMS The most important safety features: Timer cut-off: A timer switches off after a specified time irrespective of charging status. Minus Delta V Cut Off: Method for cutting off the charging process, which takes advantage of ASSORTMENT OVERVIEW the fact that the cell voltage reduces slightly in a rechargeable battery (- Delta V), as soon as the cell is completely charged. Trickle charge: Low current charging after main charging process. Temperature control: The temperature of the rechargeable battery is measured whilst it is charging. If this rises above a defined maximum temperature level the charger switches itself off. 31
RECHARGEABLE | ASSORTMENT 2017/18 LCD charger range: modern, user optimized design, comprehensive safety features and precise technology LCD Dual Tech Charger NEW PAT I B L E WI T OM H C Li-Ion Type 57676 NiMH t Charges Li-Ion and Ni-Mh cells at once t Sophisticated 4-position single slot charger t 4 modes for Ni-Mh: charge, discharge, capacity test and refresh t Comprehensive safety features t Global voltage - worldwide use (100-240V) t USB Output 5V/1A to charge mobile devices Available in following versions: without garnishing For more details, see page 139 LCD Plug Charger Type 57677 t Charges AA/AAA/9V and USB device at the same time! t LED backlit blue LCD display: charging level, 9V and USB indication t Comprehensive safety features: Minus Delta V cut-off, safety timer, short circuit protection, alkaline detection t Handy format: direct plug-in t Ergonomic and unique design Available in following versions: with 4x AA 2100 mAh 56706 For more details, see page 139 LCD Ultra Fast Charger Type 57675 t Extremely short charging times for AA/AAA t Large LCD display to easily check the charging process: Volts, capacity (mAh) and minutes t Comprehensive safety features t 4 Modes functions: charge, discharge, capacity test and refresh t Single slot charging t Incl. AC and 12V car adapter Available in following versions: with 4x AA 2400 mAh 56756 For more details, see page 140 32
RECHARGEABLE | ASSORTMENT 2017/18 LCD Multi Charger GENERAL PURPOSE Type 57671 t Charges up to 8 AA/AAA and USB device at the same time t LED backlit blue LCD display: charging level and USB indication t Comprehensive safety features: Minus Delta V cut-off, safety timer, short circuit protection, alkaline detection RECHARGEABLE The elegant solution to charge multiple cells Available in following versions: without garnishing For more details, see page 139 PORTABLE POWER LCD Smart Charger Type 57674 t Very good price-performance ratio t Single slot charging for up to 4 AA/AAA t 4 modes: charge, discharge, test & refresh PROFESSIONAL/BUTTON CELLS t USB port for simultaneous charging of other 5V-powered devices t Multiple safety features t Trickle charge t Elegant, textured look t Convenient removal of batteries t Global voltage - worldwide use (100 - 240V Available in following versions: with 4x AA 2100 mAh 56706 LIGHTS AND BULBS For more details, see page 140 LCD Universal Charger Type 57678 PRODUCT DISPLAY SYSTEMS t Charges AA/AAA/C/D/9V and USB device at the same time! t LED backlit blue LCD display: charging level and USB indication t Comprehensive safety features: Minus Delta V cut-off, safety timer, short circuit protection, alkaline detection t Modern and high-quality design ASSORTMENT OVERVIEW Available in following versions: without garnishing For more details, see page 139 Find here more information about the VARTA LCD Charger: 33
RECHARGEABLE | ASSORTMENT 2017/18 Mini Charger Type 57646 t Easy to use with high value for money t Highly sophisticated design t Optimal LED charging visibility t LED in a pleasant blue tone t Elegant and compact shape t Charges 2AA/AAA at the same time t Convenient removal of batteries Available in following versions: with 2x AAA 800 mAh 56703 with 2x AA 2100 mAh 56706 with 2x AA 2400 mAh 56756 without garnishing For more details, see page 141 Pocket Charger Type 57642 t Highly sophisticated design t Optimal LED charging visibility t LEDs in a pleasant blue tone t Safety timer – to avoid overcharging t Elegant and compact shape t Charges 2 or 4 AA/AAA at the same time t Convenient removal of batteries t Global voltage – worldwide use (100-240V) Available in following versions: with 4x AA 1600 mAh 56716 with 4x AA 2100 mAh 56706 with 4x AA 2600 mAh 5716 with 4x AA 2100 mAh 56706 + 2x AAA 800 mAh 56703 without garnishing For more details, see page 142 Plug Charger Type 57647 t Highly sophisticated design t Optimal LED charging visibility t LEDs in a pleasant blue tone t Safety timer – to avoid overcharging t Elegant and compact shape t Charges 2 or 4 AA/AAA at the same time t Convenient removal of batteries t Global voltage – worldwide use (100-240V) Available in following versions: with 4x AA 2100 mAh 56706 For more details, see page 142 34
RECHARGEABLE | ASSORTMENT 2017/18 Universal Charger GENERAL PURPOSE Type 57648 t Compact universal desk charger for all sizes t Highly sophisticated design t Optimal LED charging visibility t LEDs with a pleasant blue tone t Safety timer – to avoid overcharging t Elegant and compact shape t For 2 or 4 AA, AAA, C, D or 1x 9V batteries RECHARGEABLE t Convenient removal of batteries t Global voltage – worldwide use (100-240V) For more details, see page 143 PORTABLE POWER Easy Charger Range – Key Features PROFESSIONAL/BUTTON CELLS Attractive Bi-Color Design Innovative LED Light Pipe Technology LIGHTS AND BULBS Reliable Charging Technology Elegant Shape for Convenient Usage PRODUCT DISPLAY SYSTEMS LCD Charger Type 57070 t Charges 2/4 AA or 2/4 AAA batteries t High-quality blue LCD display t Comprehensive safety features: Minus Delta V cut-off, safety timer, alkaline detection, temperature control t Charging level indication ASSORTMENT OVERVIEW t USB charging (via Laptop, USB cable included) t Global voltage - worldwide use (100 - 240V) t Incl. AC and 12V car adapter Available in following versions: with 4x AA 2400 mAh 56756 with 4x AA 2600 mAh 05716 without garnishing For more details, see page 138 35
PORTABLE POWER | ASSORTMENT 2017/18 PORTABLE PRIMÄRE RUNDZELLEN POWER STAY BESSERE CONNECTED. ORIENTIERUNG. ANYTIME.BESSERE ANYWHERE. LEISTUNG. EXKLUSIV VON VARTA. 36
PORTABLE POWER | ASSORTMENT 2017/18 37 ASSORTMENT OVERVIEW PRODUCT DISPLAY SYSTEMS LIGHTS AND BULBS PROFESSIONAL/BUTTON CELLS PORTABLE POWER RECHARGEABLE GENERAL PURPOSE
PORTABLE POWER | ASSORTMENT 2017/18 PORTABLE POWER THE HIGH-END SOLUTION FOR THE MOBILE GENERATION VARTA Portable Power – stay connected, wherever life takes you. Today's generation is more and more "on the go": business professionals, VARTA Portable Power keeps smartphones, tablets, MP3-Players, GPS outdoor enthusiasts and young people always need their mobile devices and other key devices powered - anywhere and anytime. to be charged at every moment of the day. The bigger energy demand of the latest devices makes it important to always have an "energy backup" ready to hand. Whether in daily life or in emergency situations like a car breakdown, the VARTA Portable Powerpacks are very helpful when extra energy is needed. 38
PORTABLE POWER | ASSORTMENT 2017/18 GENERAL PURPOSE 1. Bold category 5. Product accessories: Micro USB charge cable included and product claim RECHARGEABLE 2. Product feature information 6. Window for better 3. PORTABLE POWER product visibility Comparable performance claims across tiers for product differentation 4. C lear labeling PROFESSIONAL/BUTTON CELLS of minimum capacity for better differentation EXTRA POWER! ANYTIME. ANYWHERE. LIGHTS AND BULBS PRODUCT DISPLAY SYSTEMS Did you know: n There are over 4.9 BILLION smartphone users worldwide1 n 87% always have their smartphone at their side, day and night2 Nearly 50% OF MILLENNIALS run out of battery once a day3 ASSORTMENT OVERVIEW n n 50% OF WEB TRAFFIC in 2017 was generated by mobile phones1 Source: 1 We Are Social: Digital In 2017 Global Overview 2 https://deviceatlas.com/blog/16-mobile-market-statistics-you-should-know-2016; 16 mobile market statistics you should know in 2016, April 2016 3 intelligent-energy.com/news-and-events/company-news, Oct. 2016 39
PORTABLE POWER | ASSORTMENT 2017/18 Power Bank 2600 Type 57959 t Power booster: up to 100% phone charge of the latest models* t Compact and lightweight: fits in every pocket t Meets today's taste: evergreen black & white and trendy pastel t Always ready: 50cm charging Micro USB cable included t With comfortable hook: for easy carrying t Blue LED charge & discharge indication t Trendy items to refresh the shelf offer t VARTA brand quality ensured t Available in 2 different colours: UP TO 100% PHONE CHARGE PER CHARGE* black white For more details, see page 144 MICRO USB Hook LED charging indicatior USB Type A: 5V/1.0A 2.600mAh Micro USB: 5V/1A *Based on iPhone5S, results may vary by device Power Bank 5200 Type 57963 t Providing up to 2 Full phone charges or 1 tablet charge* t Compact and powerful 5.200mAh Li-Ion battery OR 1x 2x * t Output: 5V/ 2.1A to charge all common devices * t Appealing high value aluminum housing t Available in two elegant colors: silver and dark grey t Compact and lightweight with a pleasent haptic t 4 LED battery gauge for charge & discharge indication UP 2 PHONE CHARGES OR PER TO 1 TABLET CHARGE* t Incl. 50cm charging Micro USB cable in white t VARTA brand quality ensured silver dark grey MICRO USB For more details, see page 144 Capacity 5.200 mAh Output: USB 5 V/2.1 A LED charging indicator Input: Micro USB 5 V/1.0 A *Based on iPhone 5C and Samsung Galaxy Tab® 4 8.0. Results may vary by device. 40
PORTABLE POWER | ASSORTMENT 2017/18 my Power Bank! 6000 NEW GENERAL PURPOSE Type 57960 t 6000mAh - the most demanded capacity for everyday energy need t Design your Power Bank and be unique in the crowd 1x * 2x * t 3 stencils with appealing outlines like unicorns, mandalas & letters included t Inclusive pen for immediate painting RECHARGEABLE t Ideal to charge 2 devices at the same time 2 PHONE CHARGES PER t 4 LED battery gauge for charge & discharge indication UP OR TO 1 TABLET CHARGE* t Integrated LED flashlight t VARTA brand quality ensured For more details, see page 145 PORTABLE POWER Input: Micro USB 5V/2.0A PROFESSIONAL/BUTTON CELLS Output 1: USB 5V/1A Output 2: USB 5V/2.4A Inclusive 3 stencils Inclusive Pen LIGHTS AND BULBS Writable Surface PRODUCT DISPLAY SYSTEMS ASSORTMENT OVERVIEW 41
PORTABLE POWER | ASSORTMENT 2017/18 Power Bank 6.000 Type 57960 t 6.000mAh, the most demanded capacity for a business day or a day trip t Ideal for the on-the-go user: charges 2 devices at once 1x * 2x * t Multiple recharges with only one charge t High speed tablet charge – ideal for bigger devices t Always prepared with the integrated LED flashlight t 4 LED battery gauge indicators show charge and discharge status t Appealing timeless and modern design UP 2 PHONE CHARGES OR PER TO 1 TABLET CHARGE* t Best price-performance ratio t VARTA brand quality ensured For more details, see page 145 Power Bank 10.400 Type 57961 t 10.400mAh, the most demanded capacity for a weekend getaway t Ideal for the on-the-go user: charges 2 devices at once 1.5x * 4x * t Multiple recharges with only one charge t High speed tablet charge – ideal for bigger devices, too t Always prepared with the integrated LED flashlight t 5 LED battery gauge indicators show charge and discharge status t Appealing timeless and modern design 4 PHONE 1.5 TABLET CHARGES UP OR PER TO CHARGE* t Best price-performance ratio t VARTA brand quality ensured For more details, see page 145 Power Bank 16.000 Type 57962 t 16.000mAh, the most demanded capacity for a longer trip t Ideal for the on-the-go user: charges 2 devices at once 3x * 6x * t Multiple recharges with only one charge t High speed tablet charge – ideal for bigger devices t Always prepared with the integrated LED flashlight t 5 LED battery gauge indicators show charge and discharge status t Appealing timeless and modern design UP 6 PHONE CHARGES OR PER TO 3 TABLET CHARGE* t Best price-performance ratio t VARTA brand quality ensured For more details, see page 145 MICRO USB LED LED charging indication ON/OFF button USB Type A: 5V/2.4A LED flashlight Micro USB Input 5V/2.0A USB Type A: 5V/1A *Based on iPhone5S and Samsung Galaxy Tab ® 4 7.0. Performances may vary by device. 42
PORTABLE POWER | ASSORTMENT 2017/18 Slim Power Bank 6000 HN OLOGY TR USB TEC EN D Type C GENERAL PURPOSE Type 57965 t Providing up to 2.5 phone charges or 1 tablet charge t More energy with 6.000mAh Li-Polymer battery 1x OR * 2.5x* t Super Slim: 142 x 71 x 12mm t Technology trend: USB Type C Outport to charge latest devices t Ability to charge 2 devices at the same time t 4 blue LED battery gauge as charge and discharge indication t Elegant and slim design in dark grey aluminum UP 2.5 PHONE CHARGES OR PER TO 1 TABLET CHARGE* RECHARGEABLE t Inclusive black 50cm Micro USB charging cable t VARTA brand quality ensured For more details, see page 146 Slim Power Bank 12000 OLOGY TR HN USB TEC EN D Type C Type 57966 PORTABLE POWER t Providing up to 5 phone charges or 2 tablet charges t More energy with 12.000mAh Li-Polymer battery OR 2x * 5x* t Super Slim: 153 x 115 x 13mm t Technology trend: USB Type C Outport to charge latest devices t Ability to charge 2 devices at the same time t 4 blue LED battery gauge as charge and discharge indication t Elegant and slim design in dark grey aluminum 5 PHONE 2 TABLET CHARGES UP OR PER TO CHARGE* PROFESSIONAL/BUTTON CELLS t Inclusive black 50cm Micro USB charging cable t VARTA brand quality ensured For more details, see page 146 Slim Power Bank 18000 HN OLOGY TR USB TEC EN D Type C Type 57967 t Providing up to 8 phone charges or 3 tablet charges t More energy with 18.000mAh Li-Polymer battery 3x * OR 8x LIGHTS AND BULBS t Super Slim: 168 x 132 x 15.5mm t Technology trend: USB Type C Outport to charge latest devices t Ability to charge 2 devices at the same time t 4 blue LED battery gauge as charge and discharge indication t Elegant and slim design in dark grey aluminum 8 PHONE 3 TABLET CHARGES UP PER TO OR CHARGE*/** t Inclusive black 50cm Micro USB charging cable t VARTA brand quality ensured PRODUCT DISPLAY SYSTEMS For more details, see page 146 ASSORTMENT OVERVIEW Input: Micro USB 5V/2.0A Output 1: USB Type C 5V/3.0A Output 2: USB 5V/2.4A ON/OFF button Blue LED charging indication * Per charge, based on iPhone 6S and Asus ZenPad S 8.0. Performances may vary by device. 43
PORTABLE POWER | ASSORTMENT 2017/18 Wireless Charger II Type 57911 ~3h* t Convenient charging via drop & charge t Charging speed: ~3h* for smartphones t Avoids the daily cable tangle t Input 5V/min. 1500mA and Output: 5W t Elegant black carbon optics glas t LED ring indicator show charging status t Hi-tech and premium design t Anti-slip rubber feet t Incl. 50cm black charging Micro USB cable t High reliability through Qi-certification t VARTA brand quality ensured For more details, see page 146 How to use the VARTA Wireless Charger and how to charge a mobile device: 1 Check the Qi compatibility of your mobile device 3 Plug the VARTA Wireless Charger via a Wall Charger in the socket 2 If necessary use additional accessories1, 2 4 Place the device on the charger and start charging Wireless Smartphone Wireless Smartphone Case1 Wireless Smartphone Receiver2 Charger or Tablet Charger Charger + + + + + Samsung Galaxy S7/S6, iPhone 6S/6/5S/5, Nokia Lumia 1020, Samsung Galaxy Note 3 / Note 2, Google Nexus 7, LG Optimus G4 etc.** Sony Xperia Z3 etc.** Samsung Galaxy S5/S4/S3 etc.*** * Based on Samsung Galaxy S6. Performances may vary by device. ** Nokia Lumia 1020 is a registered trademark of Nokia Corporation. LG Optimus G4 is a registered trademark of LG Electronics USA Inc. Nexus 7 is a trademark of Google Inc. Sony Xperia Z3 is a registered trademarks of Sony Corporation. Apple, iPhone is a trademark of Apple Inc., registered in the U.S. and other countries. Samsung, Galaxy S7/S6/S5/S4/S3 and Note 3/Note 2 are all trademarks of Samsung Electronics America, Inc. and/or its related entities. Car Power Flexible and independent for on-the-go Type 57931 t Compact and powerful 12V car adapter provides 3.4A total output (17W) t Features dual USB ports to charge two devices simultaneously (2.4A + 1.0A) t 4x more power vs. a standard 2.5W car charger / 500 mAh USB output t Blue LED light indicates available charge t MFi compliant t Compatible with most USB cables, including Apple Lightning, Apple 30-pin, Micro USB, and Mini USB cables t Charges most USB devices at maximum speed via 2.4A port, including tablets t Incl. 1m Micro USB charge & sync cable For more details, see page 147 44
PORTABLE POWER | ASSORTMENT 2017/18 2in1 Charge & Sync Cable GENERAL PURPOSE Lightning & Micro USB Connector Type 57943 t The VARTA 2in1 USB cable with a Lightning and a Micro USB connector enables synchronizing your data while charging a device t Compatible with all Lightning and Micro USB devices* t 2 connectors combined in one cable t 1m cable length t Ideal for extra power boost in your car, at home or at your laptop RECHARGEABLE t VARTA quality guaranteed For more details, see page 147 * Works with all Lightning and Micro USB devices: smartphones, tablets, laptops, MP3 players, navigation systems, e-readers, Bluetooth headsets etc. Speed Charge & Sync Cable Type C USB 3.1 Type C Connector PORTABLE POWER Type 57944 t The VARTA USB cable with a USB 3.1 Type C connector enables synchronizing your data while charging a device t Compatible with all USB Type C devices** t 1m cable length t Ideal for extra power boost in your car, at home or at your laptop PROFESSIONAL/BUTTON CELLS t VARTA quality guaranteed For more details, see page 147 Charge & Sync Adapter USB Type C Cable Adapter with Micro USB to USB 3.1 Type C Connector Type 57945 LIGHTS AND BULBS t The VARTA Charge & Sync Adapter Micro USB – USB 3.1 Type C enables synchronizing your data and charging a device t Fast charging with 3.0A t Reversible connector: always plugs in the right way t Smaller, smarter and more convenient t Compatible with all USB Type C devices** t Ideal for extra power boost in your car, at home or at your laptop PRODUCT DISPLAY SYSTEMS t VARTA quality guaranteed For more details, see page 147 Charge & Sync Adapter USB Type C Cable Adapter with USB A 3.0 to USB 3.1 Type C Connector Type 57946 ASSORTMENT OVERVIEW t The VARTA Charge & Sync Adapter USB 3.0 – USB 3.1 Type C enables synchronizing your data and charging a device t Fast charging with 3.0A t Reversible connector: always plugs in the right way t Smaller, smarter and more convenient t Compatible with all USB Type C devices** t Ideal for extra power boost in your car, at home or at your laptop t VARTA quality guaranteed For more details, see page 147 ** Works with all USB Type C devices: smartphones, tablets, laptops, MP3 players, navigation systems, e-readers, Bluetooth headsets etc. 45
ELECTRONICS | ASSORTMENT 2017/18 PROFESSIONAL/BUTTON CELLS AN EXCELLENT QUALITY ASSORTMENT 46
ELECTRONICS | ASSORTMENT 2017/18 47 ASSORTMENT OVERVIEW PRODUCT DISPLAY SYSTEMS LIGHTS AND BULBS PROFESSIONAL/BUTTON CELLS PORTABLE POWER RECHARGEABLE GENERAL PURPOSE
ELECTRONICS | ASSORTMENT 2017/18 PROFESSIONAL LITHIUM Capture every moment with the right energy Cameras capture the most important moments in our lives. VARTA Photo Lithium batteries provide consumers with the excellent performance they demand and the real value they expect for all their camera needs. • Supreme performance • Operation over a wide temperature range • Different sizes to meet market requirements • 0% lead, 0% mercury and 0% cadmium Optimize your assortment VARTA Photo Lithium batteries are able to quickly provide a high output, perfectly suitable for today's high-tech cameras and flashlights. 48
ELECTRONICS | ASSORTMENT 2017/18 GENERAL PURPOSE 2. Visible battery type for immediate guidance RECHARGEABLE 1. segment Professional 3. Device icons to guide consumer purchase PORTABLE POWER 4. Category and technology reassurance PROFESSIONAL/BUTTON CELLS Digital Cameras LIGHTS AND BULBS Photoflash +60 C Withstands Extreme –20 Temperatures PRODUCT DISPLAY SYSTEMS Available as: Type Voltage (V) Electrochemical System Typical Capacity (mAh) Width (mm) Height/Depth (mm) Depth (mm) Diameter (mm) Weight (g) IEC 2 CR 5 6.0 Lithium 1600 17 45 34 - 42 2 CR 5 CR P2 6.0 Lithium 1450 19.5 34.5 35 - 38 CR P2 CR 123 A 3.0 Lithium 1430 - 34.5 - 17 16 CR 17345 ASSORTMENT OVERVIEW CR 2 3.0 Lithium 920 - 27 - 15.6 11 CR 15 H270 CR V3 3,0 Lithium 3100 14.5 52 29 - 38 CR 17355 For more details, see page 148 49
BUTTON CELLS | ASSORTMENT 2017/18 PROFESSIONAL ELECTRONICS/ BUTTON CELLS A premium assortment for a wide range of remote controls, fitness devices, medical applications, cameras, watches, electronic calculators and a lot more. VARTA offers the widest button cell range fulfilling a multitude of consumer • Security devices • Car stereos needs - with the best quality and duration guaranteed. Focused on the • Scales • Garage openers requirements of modern electronic devices. Our wide range of products • Electronic calculators • Fitness devices consists of lithium, silver and alkaline button cells to give consumers • Electronic games • Personal organizers optimal battery selection. High-Tech Primary Button Batteries offer • Watches (digital & analog) • Toys reliable, long-lasting energy to power a broad scope of small electronic • Alarm systems • Medical applications (blood sugar devices: • Car keys indicator, digital thermometer, • Remote controls insulin pump, glucometer…) • Computers 50
BUTTON CELLS | ASSORTMENT 2017/18 GENERAL PURPOSE 3. Visible 1. battery type for immediate guidance Professional segment RECHARGEABLE 4. 2. Device icons to guide consumer Warning purchase icon: Keep away from children! PORTABLE POWER 5. Category and technology reassurance PROFESSIONAL/BUTTON CELLS Remote Controls LIGHTS AND BULBS Electronic Calculators Watches PRODUCT DISPLAY SYSTEMS Available in all blister variants (for different channel requirements): - Small, space-saving, 6,5 x 5,6 cm blister - Big, double standard blister - OEM-specific J-packs ASSORTMENT OVERVIEW For more details, see page 149 51
BUTTON CELLS | ASSORTMENT 2017/18 HEARING AID BATTERIES FROM WHAT BENEFITS DOES ACTIVE CORE TECHNOLOGY BRING? Rayovac Active Core Technology provides a high quality battery by boosting reliability over the battery's lifespan and reducing hearing aid intermittency issues. ADVANCED ANODE SECURE SEAL OPTIMIZED FORM Improved formulation ensures Precise design and sealant New mechanical cell design quality performance throughout application provide cell stability allows for more critical ingre- the life of the battery. and strength, even in the most dients, delivering more capacity. extreme conditions. 52
BUTTON CELLS | ASSORTMENT 2017/18 1. 4. GENERAL PURPOSE Clear visible Ear icon to battery size designation underline the message 2. 5. Visible Brand logo: No.1 Brand in Hearing Aid Batteries* New powerful RECHARGEABLE claim 3. Optimized for wireless, Bluetooth and MFI‘s devices PORTABLE POWER 6. Strong colour coding analog to the type designation 7. PROFESSIONAL/BUTTON CELLS Cell amount LIGHTS AND BULBS Wireless Approved Hearing Aids PRODUCT DISPLAY SYSTEMS Why Rayovac? ▼ Rayovac is the No.1 selling* Hearing Aid Battery in the world ▼ Rayovac Hearing Aid Batteries have a voltage of 1.45V with ▼ With more than 110 years of experience which modern devices often work more efficiently ▼ Rayovac is the first choice for professionals and retailers ▼ Working perfect with both analog and digital hearing aids ▼ Due to the mercury-free production, Rayovac is particularly environmental-friendly The quality range from the world market leader* ASSORTMENT OVERVIEW Available as: Type Voltage (V) Elektrochemical system Height (mm) Diameter (mm) Weight (g) IEC 10 1.45 Zinc-Air 3.5 5.8 0.3 PR 70 13 1.45 Zinc-Air 5.4 7.8 0.8 PR 48 312 1.45 Zinc-Air 3.5 7.8 0.5 PR 41 675 1.45 Zinc-Air 5.4 11.6 1.8 PR 44 For more details, see page 160 * based on internal company estimates / based on worldwide market share 53
SPECIAL BATTERIES | ASSORTMENT 2017/18 PROFESSIONAL ELECTRONICS AN EXCELLENT QUALITY ASSORTMENT SPECIAL BATTERIES Compact, powerful batteries for continuous operation. Focus of use in safety devices, e.g. alarm systems, continuous light bulbs or beam lanterns. For more details, see page 179 54
Type 430 Type 431 Type 435 Type 540 SPECIAL BATTERIES | ASSORTMENT 2017/18 55 ASSORTMENT OVERVIEW PRODUCT DISPLAY SYSTEMS LIGHTS AND BULBS PROFESSIONAL/BUTTON CELLS PORTABLE POWER RECHARGEABLE GENERAL PURPOSE
LIGHTS AND BULBS | ASSORTMENT 2017/18 LIGHTS PRIMÄRE AND BULBS RUNDZELLEN LIGHT UP YOUR BESSERE LIFE. ORIENTIERUNG. BESSERE LEISTUNG. EXKLUSIV VON VARTA. 56
LIGHTS AND BULBS | ASSORTMENT 2017/18 57 ASSORTMENT OVERVIEW PRODUCT DISPLAY SYSTEMS LIGHTS AND BULBS PROFESSIONAL/BUTTON CELLS PORTABLE POWER RECHARGEABLE GENERAL PURPOSE
LIGHTS AND BULBS | ASSORTMENT 2017/18 LIGHTS AND BULBS VARTA makes it easy for everyone to understand the world of flashlights. Capitalize on the facilitation of the flashlight business. Consequent consumer orientation and catering to the needs of retailers 1) Range divided into three distinct categories according to price and have always been top priorities at VARTA. features: Easy Line, Power Line and Professional Line To enable consumers to make the right choice when purchasing a flashlight, 2) Clearly structured information with symbols for comparing and the VARTA light strategy consists of five key factors for success: contrasting different items 3) Focus on best-selling items with an optimum quality (features) to price ratio 4) Contemporary range comprising almost 100% LED flashlights 5) Focus on sustainability through the use of FSC-certified packaging material and less PET 58
LIGHTS AND BULBS | ASSORTMENT 2017/18 3. GENERAL PURPOSE Application symbol 1. to help guide consumers Name of the flashlight for easy identification 2. RECHARGEABLE Clear and easy-to-understand symbols to indicate the special features of the flashlights PORTABLE POWER 4. Comparable general performance features PROFESSIONAL/BUTTON CELLS The innovative and functional packaging concept used in the VARTA flashlight range conveys the most important information about the products quickly and effectively. The contemporary basic design of all the blister packs offers a high recognition value and provides consumers with maximum orientation so they are able to make the right choice. LIGHTS AND BULBS PRODUCT DISPLAY SYSTEMS Comparison: LEDs vs. incandescent bulbs High-performance LEDs 5mm/standard LEDs Incandescent bulbs 56% of the VARTA flashlight range 42% of the VARTA flashlight range 2% of the VARTA flashlight range − Virtually shatterproof, highly resistant to impact – Virtually shatterproof, highly resistant to – Glass body breaks easily ASSORTMENT OVERVIEW − Very bright white light (high color temperature) impact, barely heat up at all during use – Light tends to be red/yellow in color (low − Long battery life thanks to high level of energy – Very white, sometimes blue-tinged, light color temperature) efficiency (high color temperature) – Low efficiency - shorter battery run time with − Service life of up to 50,000 hours – Significantly longer battery run time thanks the same luminous flux in comparison with LEDs to high level of energy efficiency – Bulb service life approx. 20 to 30 hours (the − Also suitable for long distances thanks to high outputs – Service life of up to 100,000 hours filament is a wear part that melts during use) − Ability to focus the light beam – Suitable for shorter distances (low output of approx. 150 mW) 59
LIGHTS AND BULBS | ASSORTMENT 2017/18 ANSI FL1 STANDARD – FOR AN OBJECTIVE COMPARISON In August 2009, the American National Standards Institute (ANSI) The American National Standards Institute (ANSI) is a private non-profit published the ANSI FL1 "Flashlight Basic Performance" standard organization that monitors the development of voluntary standards for (developed by the Flashlight Standards Committee). Although originally products, services and processes in the United States. The organization only intended for use in the United States, the world's first flashlight coordinates US standards with international standards to enable norm has become the world's leading flashlight standard. It includes international product comparisons to be made. precise definitions of terms, marking rules and test methods for measuring the relevant performance parameters of portable lights. The clearly defined test methods and marking rules help retailers and consumers to understand and compare performance features more easily. That is why VARTA has become one of the first manufacturers in Europe to adapt its measurements of flashlight performance consequently to this new standard. 60
LIGHTS AND BULBS | ASSORTMENT 2017/18 GENERAL PURPOSE BEAM RANGE RUNTIME LIGHT OUTPUT IN LUMENS RECHARGEABLE The comparable features of VARTA flashlights in accordance with the ANSI standard – Beam Range: ANSI states that the beam range is measured as the – Light output/luminous flux: This is measured in lumens. It refers PORTABLE POWER distance between the flashlight and the point where the light beam is a to the total quantity of visible energy emitted by the LED within a minimum of 0.25 lux (0.25 lux roughly corresponds to light emitted by a particular frequency range that we perceive as light. full moon on a clear night in an open field). – Battery runtime: This is defined as the amount of time between VARTA communications and performance data fully conform with the switching the flashlight on and the moment when the light output drops ANSI standard. Fair comparisons can, however, only be made if the to just 10% of its initial value. It refers to the battery run time with the other products being compared also conform with this standard. flashlight in constant use, without being switched off. PROFESSIONAL/BUTTON CELLS LIGHTS AND BULBS PRODUCT DISPLAY SYSTEMS ASSORTMENT OVERVIEW 61
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