AVEDA GLOBAL FASHIONISTA - PHOTOGRAPHIC COMPETITION - Squarespace
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c AVEDA GLOBAL FASHIONISTA PHOTOGR APHIC COMPETITION Trendsetters shape the beauty industry. They determine what’s now, what’s relevant and what’s beautiful. We believe the Aveda network has the most talented artists and trendsetters in the industry, and we want you to tell us what’s trending. Show us your best interpretation of autumn/winter 2017 trends, and you could win a chance to share your artistry with the world. 2016 Aveda Global Fashionista Winner, Svetlana Kononova, Russia
COMPETITION OVERVIEW SUBMISSION PROCESS The Aveda Global Fashionista Photographic STEP 1: SUBMISSIONS Competition invites Aveda Artists to create All entries must be uploaded to fashionista.aveda.com from March 15–June 1, 2017. Entries received after a total look (cut, color, style and makeup) June 1 will not be accepted. with Aveda products that showcases their Please include the following information with your artistry, personal interpretation of seasonal submission: trends. Winners at all levels receive incredible • Your inspiration for the look opportunities to advance their craft and career • Your hair cutting technique at Aveda shows and events. • Your hair styling technique, including all products used • Your hair color technique and placement, including all formulas and products used PRIZES • Your makeup technique, including all products used All prizes include airfare, hotel accommodations and event tickets where applicable. STEP 2: JUDGING & COUNTRY WINNERS SELECTED An expert panel of judges in each country will review Country Winners: One winner will be chosen from each submissions June 1–30, 2017, and one winner from eligible country (except for the U.S., where six winners each country (and six in the U.S.) will be selected and will be chosen) and receive a trip to Styled by Aveda in notified by phone on or before July 14, 2017. All country Minneapolis, Minnesota, on September 24–25, 2017. winners will receive airfare, hotel accomodations and Regional Winners: From the country winners, a complimentary ticket to attend Styled by Aveda in three regional winners representing North America, Minneapolis, Minnesota, on September 24–25, 2017. Europe/Middle East and Asia Pacific will be announced at Styled by Aveda and receive the opportunity to work STEP 3: REGIONAL WINNERS & GLOBAL backstage with the Aveda Global Artistic Team at FASHIONISTA ANNOUNCED autumn/winter 2018 New York Fashion Week. Three regional winners and one global winner will be announced on stage at Styled by Aveda. Global Winner: The global winner will also be announced at Styled by Aveda and receive the opportunity to present at Aveda Congress 2018.
TERMS & CONDITIONS • The competition is open to all Aveda Lifestyle, Concept, • The competition is open to the following locations: Exclusive and Family salon employees who are 21 years Australia, Benelux (Belgium, Netherlands and of age or older. Aveda Institute students are not eligible Luxembourg), Canada/Alaska, Denmark, France, to participate but are encouraged to participate in the GSA (Germany, Austria and Switzerland), Hong Kong, Edwin Neill II Full Potential Award competition. Iceland, Italy, Japan, South Korea, Malaysia, Norway, • Salons must be open and trading by the start of the Russia, Singapore, Spain, Sweden, Taiwan, Thailand, competition process to be eligible. Turkey, UK (UK and Ireland) and USA. • Salons can submit multiple individual entries. Only the • Six U.S. winners will be selected, one from each of individual who enters is eligible to win. the following regions: —N orth West: Hawaii, Idaho, Montana, Oregon, • Only one photograph per entry will be accepted. Washington and Wyoming • The look should encompass the cut, color, style and —S outh West: Arizona, California, Colorado, makeup trends for autumn/winter 2017 and demonstrate Nevada, New Mexico and Utah seasonal hair and makeup predictions. —N orth Central: Illinois, Iowa, Minnesota, • The look should represent the image, quality and Nebraska, North Dakota, South Dakota spirit of the Aveda brand. and Wisconsin • The look must be created using only Aveda products —S outh Central: Arkansas, Kansas, Louisiana, (where applicable). Mississippi, Missouri, Oklahoma and Texas —N orth East: Connecticut, Delaware, Indiana, • No wigs or hairpieces will be accepted. Kentucky, Maine, Maryland, Massachusetts, • All entries must follow the Aveda brand and mission Michigan, New Hampshire, New Jersey, New York, standards. Looks with fur, faux fur, feathers or glitter Ohio, Pennsylvania, Rhode Island, Vermont, will not be accepted. Virginia and West Virginia • All photographs must be a head-and-shoulders shot —S outh East: Alabama, Florida, Georgia, of a model, high-resolution and 20 cm x 25 cm (8" x 10"). North Carolina, South Carolina and Tennessee • Entries received after June 1, 2017, will not be accepted. • A minimum of five entries per country is required for a country to be eligible for entry. SUBMISSION GUIDELINES • Create and photograph your look. • Upload the photograph of your look, completed entry form and completed model release to fashionista.aveda.com with username: aveda and password: global2017. Incomplete entries will be disqualified. Due to the high-resolution format, you may need to use a file transfer service to submit your photograph. • Entries may be submitted beginning March 15, 2017. All entries are due June 1, 2017. c
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