COLES MAGAZINE 2018 MEDIA KIT - Australia's no.1 read magazine* - Medium Rare Content
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Australia's no.1 read magazine*
COLES MAGAZINE 2018 MEDIA KIT
Coles Magazine Advertising Team National Sales Managers: Gillian Cornu on 0403 989 105 or gillian@jgmedia.com.au | Jacques Cornu on 0410 316 868 or jac@jgmedia.com.au
Inspire 4.3 million+ shoppers
COLES MAGAZINE GIVES READERS:
• Quick weeknight meal solutions - recipes that take
minimum effort to deliver maximum reward
• Skills to impress - tips and hacks to save you money
and let you love your time in the kitchen. This sometimes
means solutions for getting dinner on the table fast,
or it means rolling up your sleeves and spending the
afternoon baking
• Uncovering new products in the aisle - the key to the
best buys in the supermarket from bargain products to
hidden gems
Coles magazine is committed to
helping Australians cook delicious
meals that make them smile.
Challenging ourselves to create
new twists on family favourites
helps us grow in readership, and
we can now proudly say we reach
and inspire more than 4.3 million*
readers each month.
Maia Bryant
Publisher, Coles magazine
Coles Magazine Advertising Team National Sales Managers: Gillian Cornu on 0403 989 105 or gillian@jgmedia.com.au | Jacques Cornu on 0410 316 868 or jac@jgmedia.com.au 1
Why Coles magazine?
#1
READ
86% 67% 56% 71%
1.8M MAGAZINE IN
AUSTRALIA
copies printed
of our readers of our readers of our of our readers each month
like or love are female main readers spend say they have and distributed
reading Coles grocery buyers* 11+ minutes purchased across 800+ Coles
magazine* and spend on reading Coles ingredients from
supermarkets
average $183 magazine^ Coles specifically
per week at the because they were
2M
supermarket** required for a Coles
magazine recipe^
| YOURS FREE | January 2018
copies printed for
our November,
4.367M December and
Easter issues^^
READERS PER
MONTH
15%
YOY
FREE GROWTH IN
CURTIS
STONE’S
PRAWN
READERSHIP
BURGER
FOR COLES
see page 10
CUSTOMERS
59 EASY
RECIPES
• YOUR GREAT AUSSIE BBQ MENU
• BEST-EVER LAMINGTONS
*Source: Roy Morgan, Single Source (Australia) March 2018
• FAST & FRESH WEEKNIGHT MEALS
**Source: Roy Morgan, Single Source (Australia) March 2016
^Source: Coles Magazine Survey, July 2017
^^In 2019, April is our Easter issue
Coles Magazine Advertising Team National Sales Managers: Gillian Cornu on 0403 989 105 or gillian@jgmedia.com.au | Jacques Cornu on 0410 316 868 or jac@jgmedia.com.au 2
Brand ad opportunities
Advertise your brand to our 4.3+ million engaged readers to create visual impact, build brand awareness and drive sales of
your product at Coles.
Placement options include a full page brand ad, double page spread (DPS) or half page vertical. For maximum effect,
guarantee right-hand positioning or secure a premium placement in our inside and outside covers.
Refer to page 8 for advertising requirements and page 9-10 for material specifications.
DOUBLE PAGE SPREAD FULL PAGE HALF PAGE
MAR67576Va162451037 2016-09-01T10:42:44+10:00
H APPY H AL L OW EEN
®Registered Trademark. ©Mars, 2016.
INF096_OPTIPRO_HA3_4_COLES_FP_AD_265x180_V1_FA_OL.indd 1 13/03/2018 1:35 PM
Coles Magazine Advertising Team National Sales Managers: Gillian Cornu on 0403 989 105 or gillian@jgmedia.com.au | Jacques Cornu on 0410 316 868 or jac@jgmedia.com.au 3
Advertorial opportunities
Integrate your brand within our magazine environment by letting our expert editorial team develop an advertorial
for your product that offers readers inspiration and ideas in our trusted Coles magazine style.
Both full page and double page spreads are available. Please contact our advertising team who will guide you
through the booking process and provide you with the briefing form.
Refer to page 8 for advertising requirements and page 9-10 for material specifications.
Our editorial
team creates
DOUBLE PAGE SPREAD FULL PAGE
the advertorial
for you
promotion
Promotion
Salad with style
Here it is – the speedy, super-fresh dish that’ll
be your go-to Broccolini® salad for barbecues
and get-togethers all spring and summer.
BROCCOLINI®, TOMATO
& HALOUMI SALAD
Serves 4 Prep 10 mins
Cooking 10 mins
2 bunches Coles Australian
Broccolini®
350g tomato medley
½ tbs extra virgin olive oil
200g haloumi, thinly sliced
Salsa verde
¼ cup finely chopped basil
¼ cup finely chopped
flat-leaf parsley
½ red onion, finely chopped
1 tbs drained baby capers
1 garlic clove, crushed
1 tsp lemon zest
2 tbs lemon juice
2 tbs extra virgin olive oil
1. Cook the Broccolini in
a large saucepan of boiling
water for 2 mins or until just
tender. Refresh under cold
water. Drain.
2. Meanwhile, to make the salsa
verde, combine the basil, parsley,
onion, capers, garlic, lemon zest, lemon
juice and oil in a small bowl. Season.
3. Heat a barbecue grill or chargrill
on medium-high. Combine tomatoes
and oil in a bowl. Cook tomatoes and
haloumi on grill for 2 mins each side
or until lightly charred.
4. Arrange half the Broccolini, tomato
and haloumi on a serving platter.
Spoon over half the salsa verde. Top Salads make entertaining easy in the warmer
with remaining Broccolini, tomato, months, and Coles Australian Broccolini® is
haloumi and salsa verde. the perfect addition. Ready to cook and
TIP For a twist, try adding sliced delicious from top to stem, it’s also a no-fuss,
chargrilled chicken breast or rinsed no-waste ingredient for family dinners.
drained canned lentils to the salad.
CLS1017p019 19 9/14/17 11:40 AM
Coles Magazine Advertising Team National Sales Managers: Gillian Cornu on 0403 989 105 or gillian@jgmedia.com.au | Jacques Cornu on 0410 316 868 or jac@jgmedia.com.au 4
Sponsored editorial features
CUSTOMER
INSIGHT:
Position your brand top-of-mind in a contextual editorial environment by sponsoring readers have told
a feature in our Coles magazine. Our editorial team crafts the feature based on us they enjoy
seasonality and customer insight, then places your brand within the section through full product advertising
page and strip brand ads. This directly links your brand to relevant recipes to influence in a relevant
our readers’ purchase decisions. environment
Refer to page 8 for advertising requirements and page 9-10 for material specifications.
ENVIRONMENT STRIP AD
Coles magazine will
To reinforce the relationship
provide an editorial
between the editorial
environment with
and advertising there will
a feature focusing
be a strip advertisement
on a relevant topic.
placed across the two
In this example, the
DPS executions within the
feature has recipes
feature.
using coffee as well
as tips for buying and
storing coffee and a
guide to making the
perfect coffee. We
know through insight
and data that the 2 x BRAND ADS
editorial content in A brand ad leads into the
the magazine has a feature, and a different
high trust rating with brand ad from the same
customers and drives supplier leads out of the
purchase. feature.
NOTE: products will
not be branded within
the recipes.
Coles Magazine Advertising Team National Sales Managers: Gillian Cornu on 0403 989 105 or gillian@jgmedia.com.au | Jacques Cornu on 0410 316 868 or jac@jgmedia.com.au 5
Coles magazine advertising rates
NOV 2018, DEC 2018 &
ADVERTISING OPPORTUNITIES MONTHLY EASTER (APRIL 2019)
Full Page $38,000 $42,000
Double Page Spread $73,500 $81,300
Half Page Vertical $24,000 N/A
Inside Front/Back Cover (single page) $43,700 $48,800
Outside Back Cover $52,000 $57,700
Inside Front Cover Spread $95,000 $105,000
Advertorials incur
Sponsored Editorial Feature $116,000 $126,000 an additional
$2,500 production
charge per full
page
Please note:
• Our full page rate also includes our Coles eMag
• For guaranteed right-hand page positioning, an additional 10% load charge applies
• Rates are applicable to all bookings from 1 July 2018 to 30 June 2019 and exclude GST,
agency commission and material submission costs. Please note that the submission cost is
compulsory and our advertising team can advise on options
Coles Magazine Advertising Team National Sales Managers: Gillian Cornu on 0403 989 105 or gillian@jgmedia.com.au | Jacques Cornu on 0410 316 868 or jac@jgmedia.com.au 6
Coles magazine print material deadlines
ISSUE BOOKING DEADLINE MATERIAL SUBMITTED TO IN STORE DATE
BRAND ADS AND ADVERTORIALS COLES FOR APPROVAL
September 2018 Wednesday, 20 June 2018 Friday, 27 July 2018 Thursday, 6 September 2018
October 2018 Wednesday, 18 July 2018 Friday, 24 August 2018 Thursday, 4 October 2018
November 2018 Wednesday, 15 August 2018 Friday, 21 September 2018 Thursday, 1 November 2018
December 2018 Wednesday, 12 September 2018 Friday, 19 October 2018 Thursday, 6 December 2018
January 2019 Wednesday, 10 October 2018 Friday, 9 November 2018 Thursday, 3 January 2019
February 2019 Wednesday, 14 November 2018 Friday, 30 November 2018 Thursday, 7 February 2019
March 2019 Wednesday, 12 December 2018 Friday, 18 January 2019 Thursday, 7 March 2019
April 2019 Wednesday, 9 January 2019 Friday, 15 Febraury 2019 Thursday, 4 April 2019
May 2019 Wednesday, 6 February 2019 Friday, 15 March 2019 Thursday, 2 May 2019
June 2019 Wednesday, 13 March 2019 Thursday, 18 April 2019 Thursday, 6 June 2019
Please note:
• The cancellation deadline is four weeks prior to the booking deadline and a cancellation fee may apply
• Sponsored editorial features require more planning than standard ads so need to be booked three weeks
prior to our above booking deadlines
• Refer to page 9-10 for our Coles magazine material specifications when submitting ads
Coles Magazine Advertising Team National Sales Managers: Gillian Cornu on 0403 989 105 or gillian@jgmedia.com.au | Jacques Cornu on 0410 316 868 or jac@jgmedia.com.au 7
Advertising requirements
All advertising within Coles magazine is subject to the below terms and
conditions. If you have any questions please contact our advertising team.
AVAILABILITY
• Advertising space is limited and issues often close before the booking
deadline; bookings are only secured when booking confirmation is received
from our Coles magazine advertising team. If you have booked an advertorial,
you will receive an advertorial briefing form to be completed
• Limited broken space (half page verticals) is available in every issue and
position cannot be guaranteed
RANGING
• All products advertised need to be nationally ranged in over 85% of
Coles supermarkets
MATERIAL REQUIREMENTS
• Lowres PDFs need to be approved by Coles before final submission.
Our advertising team will facilitate this approval
• Once lowres PDF has been approved by Coles, a booking ID number will be
provided for all ads to be uploaded digitally. See material specifications on
pages 9-10
USE OF COLES ASSETS
• Coles asset requirements (e.g. the ‘NEW at Coles’ roundel) used on brand ads
must be met and approved by Coles prior to upload of final material
ADVERTORIALS
• Each advertorial can only support a limited number of products due to space
• Only one recipe can be accommodated per advertorial page
• New products not yet available in store will require samples to be sent to our
editorial team for development and production
Coles Magazine Advertising Team National Sales Managers: Gillian Cornu on 0403 989 105 or gillian@jgmedia.com.au | Jacques Cornu on 0410 316 868 or jac@jgmedia.com.au 8
Coles magazine material specifications
COLES APPROVAL
A lowres PDF of your advertisement is required to be submitted to AD SIZING
jac@jgmedia.com.au or gillian@jgmedia.com.au to facilitate Coles Please contact production (adproduction@news.com.au) prior to
approval. sending revised files to ensure that the correct material appears.
FULL PAGE
MATERIAL SUBMISSION PROOFS
Trim - 275mm x 210mm wide
When your material has been approved by Coles, our advertising For accurate colour reproduction, all advertising material must be
*Type/design -
team will provide a booking ID number that you will need for material accompanied by a 3DAPv3 colour proof created from the supplied
255mm x 180mm wide
submission. Medium Rare Content Agency only accepts advertising file at 100%. Medium Rare Content Agency uses guidelines for ISO
Bleed - 285mm x 220mm wide
material via Quickcut/Adsend or SENDlite. Please note there is a 12647-2 (3DAPv3), a standard for proofing and printing.
submission fee using these providers. For more information please
contact: In order to verify that a proof is compliant with the 3DAPv3 DOUBLE PAGE
proofing requirements, each proof must be supplied with a 3DAPv3 SPREAD
Quickcut/Adsend (Adstream): endorsed control strip printed next to the advertisement. To be supplied as
Web: adsend.com.au two single
Tel: 1300 768 988 (Australia only tech support) No responsibility will be taken for print colour reproduction when a full pages
Email print@adstream.com.au 3DAPv3 colour proof is not supplied.
NOTE: When uploading advertising material via Quickcut do not
include crop marks on the PDF file, as these will be automatically For more information regarding 3DAPv3 proofing guidelines, visit HALF PAGE VERTICAL
generated. 3dap.com.au Trim - 275mm x 103mm wide
*Type/design
SENDlite: - 255mm x 90mm wide
Web: https://mediumrare.sendlite.net/ FILE FORMAT Bleed - 285mm x 113mm wide
Tel: +61 2 9818 1965 Medium Rare Content Agency uses 3DAPv3 separation profiles
(3DAPv3PAPERTYPE-3_280_F45.icc), a Australian standard for
BOUND-IN INSERT/FULL PAGE
When supplying advertising material it is essential that you supply proofing and printing.
Trim - 265mm x 180mm wide
your complete booking number (including the 2 letters at the end)
*Type/design
e.g. 12345678AB, and please ensure that the on sale date and Files need to be created in PDF version 1.3 or 1.4.
- 245mm x 160mm wide
magazine name are entered.
Bleed - 275mm x 190mm wide
PDF files need to be supplied in CMYK format with all fonts
Left/right hand pages on double page spreads are to be noted at the embedded into the file. RGB or spot colour files will be rejected.
end of the booking number, e.g. 12345678ABL / 12345678ABR. Coles is a saddle stitched publication.
PDF files need to be supplied as single page files, unless supplying
The order of consecutive advertisements is to be noted in the gatefold PDF files.
material instructions. CONTACT - Leanne George
Email: colesmagazine@mediumrarecontent.com
DISCLAIMER While Medium Rare Content Agency is committed to producing magazines of the highest calibre and will ensure advertising material is reproduced as Tel: 02 8045 4921
intended, the responsibility is firmly with the client/agency to supply advertising material according to our specifications. No responsibility will be taken if advertising Magazine Production, Level 2, Loading Dock,
material is not supplied according to Medium Rare Content specifications. Medium Rare Content cannot accept requests to modify supplied advertising material.
Advertising material must be delivered on time so that quality checking procedures can take place. Advertising material will be archived for three issues and advertising 61 Kippax Street, Surry Hills NSW 2010
related correspondence i.e. - MI’s, emails confirming repeats etc will be archived for six months. Medium Rare Content reserves the right to refuse any advertising material.
Coles Magazine Advertising Team National Sales Managers: Gillian Cornu on 0403 989 105 or gillian@jgmedia.com.au | Jacques Cornu on 0410 316 868 or jac@jgmedia.com.au 9Coles magazine material specifications
IMAGES/COLOUR PAGE LAYOUT
Images are to be supplied in CMYK format. RGB, LAB or spot files All advertising material is to be supplied to the correct publication
will be rejected. trim size and needs to include 5mm bleed (where required). Crop,
bleed and registration marks plus page information are to appear on
Images should be supplied at 100% scaling, 300dpi and using the advertising material, offset by a minimum of 6mm.
correct 3DAPv3 separation profile; the 3DAPv3 profile will set the
correct CMYK separation and total ink limit (see File Format). For Ensure that all text and logos are supplied to the correct type/
more information regarding separation profiles, visit 3dap.com.au design area specifications (see Ad Sizing).
No embedded ICC profiles. When Exporting out of Indesign, No text or important page content should appear within 10mm
(Output) select for Profile Inclusion Policy: Don’t Include Profiles. either side of the spine on double page spreads (total 20mm).
The total ink limit is 280%. Registration colour in the swatches
palette should never be used.
Solid black panels should be made up of rich black - 100% black and
50% cyan.
White elements/type need to be set to knock-out.
DESIGN/TYPE
All type must be a minimum of 8pt and 12pt for reversed type.
Black type smaller than 24 points need to be made up of 100% black
only and set to overprint.
Black type larger than 24 points should be made up of rich black -
100% black and 50% cyan.
Extremely thin and fine type, particularly type with serifs, should
be avoided.
Due to the trim and binding variance, even distances from trim to
borders may vary during the print run. We recommended that
borders are made up of one colour, be a minimum thickness
of .08mm and sit no less than 10mm in from the trim.
Coles Magazine Advertising Team National Sales Managers: Gillian Cornu on 0403 989 105 or gillian@jgmedia.com.au | Jacques Cornu on 0410 316 868 or jac@jgmedia.com.au 10“I love the Coles magazine. I always find
something new to make for family and friends.
I find it exciting to try new things and the recipes
are always easy to make."
Coles Circle, November 2017
Coles magazine is published by Medium Rare Content Agency Pty Ltd
For editorial or publishing enquiries please contact:
Jasmine Loxton 02 8114 8975 or colesmagazine@mediumrarecontent.com
Coles Magazine Advertising Team National Sales Managers: Gillian Cornu on 0403 989 105 or gillian@jgmedia.com.au | Jacques Cornu on 0410 316 868 or jac@jgmedia.com.au 11You can also read
