ASIAN STAR COMPANY LIMITED CORPORATE PRESENTATION
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The DTC Sightholder logo is a trade mark used under licence from the De Beers Group
CORPORATE PRESENTATION
ASIAN STAR COMPANY LIMITED
Contents
The Company
Company Snapshot
Corporate Objectives
Corporate Credentials
Management Profile
Strengths
Global Presence
Key Success Factors
Operations
Manufacturing – Loose Polished
Manufacturing – Diamond Jewellery
Retailing & Distribution
Process Quality Norms
Industry Overview
Financials
The Company
Company Snapshot
• Set up as a partnership firm in 1971
ORIGINS • Became a public limited company in 1995 and listed
on Bombay Stock Exchange in 1996
• Diamond Cutting and Polishing
BUSINESS • Diamond Jewellery Manufacturing and Marketing
• Retailing
• Leading supply partners for loose polished & jewellery to
some of the leading brands and retail chains across the globe
HIGHLIGHTS • More than 75% of the company’s turnover is
generated from the overseas markets
Corporate Objectives
V
ISION
To be a world‐class diamantaire enjoying sustainable growth;
to maximise the potential of our core competencies &
add long‐term value to the diamond pipeline.
M
ISSION
We will live each day our passion for innovation & excellence,
to create highly desirable diamonds & experiences
that surpass our customers’ expectations.
V
ALUES
Integrity Partnership Excellence Responsibility Unity
Corporate Credentials
Ranked 375th among the corporates in Dun & Bradstreet’s 2012 edition
of “India’s Top 500 Companies”
Has the prestigious status of being a DTC Sightholder
Certified Member of RJC (Responsible Jewellery Council)
Has ISO 9001:2008 certification from TUV NORD, Germany
‘A2+’ rating by CARE – Credit Analysis & Research Ltd
No. 1 Exporter Award by GJEPC for 4 consecutive years since 2001
Has the prestigious Star Trading House Status
Management Profile • Mr. Dinesh Shah – Chairman • Mr. Vipul Shah – CEO & Managing Director • Mr. Dharmesh Shah – CFO & Jt. Managing Director • Mr. Arvind Shah – Executive Director • Mr. Priyanshu Shah – Executive Director
Strengths
Dedicated Jewellery Manufacturing units
World‐class infrastructure for diamond processing
20 marketing arms in major diamond consuming cities globally
Strong human asset base with 2150 skilled and professional employees
Detailed market knowledge through strong marketing network
Strong financial base supporting future growth plans
Centralized MIS control of global operations
Global Presence 20 Marketing Arms in major diamond consuming cities globally.
Key Success Factors delivering competitive advantage
• Vertically integrated business model to make commercial proposition
sound and synergistic.
• World‐class infrastructure base for diamond processing & jewellery manufacturing.
• Widespread marketing network to provide instant access to new potential markets.
• Consistency of the ‘Asian Star make’ and reputation as a one‐stop‐shop
in the trading circles.
• Focused R&D to consistently deliver specialised cuts for diamonds and
innovations in jewellery.
• Excellent design team based in India, the USA & Hong Kong.
• Experienced management with significant expertise and repute in the
Diamond & Jewellery business.Operations
Operations across the entire value chain
Rough procurement from
multiple sources
Diamond cutting &
polishing ‐ Unit
in Surat, India
Loose Polished in Loose Polished Distribution
Jewellery manufacturing – Global (B2B)
‐ Units in Mumbai &
Hosur, India
Diamond Jewellery Distribution Diamond Jewellery Retailing
– Global (B2B) – in IndiaManufacturing facility- Loose Polished
• World‐class infrastructure at Surat, measuring
65,000 square feet.
• Production capacity per annum of over USD 270
million.
• 1000 + skilled workers.
• Product range – Fine makes in round brilliant in
all colours & clarities upto 3 carats, Proprietary
cuts & Generic fancy shapes.Manufacturing facilities - Jewellery
• Production capacity of 750,000 pieces per
annum.
• Factory premises of 50,000 square feet at
Mumbai & Hosur.
• Expertise in mass produced machine‐made
jewellery & hand‐made couture jewellery.
• In‐house designers & product development
team for key markets & clients.
• Cater to major retailers and retail chains in
the domestic and international jewellery
markets.P R O D U C T S
Get Unwired Flowers of Paradise
A
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D
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D
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Dancing Flame For All SeasonsRetailing
Our couture diamond boutique, ex‐factory
Mumbai, caters exclusively to HNI
customers.
Besides offering a wide range of prêt
diamond jewellery, we also undertake
customised orders with jewellery design
consultations for special occasions.
EX‐FACTORY MUMBAIDistribution
Widespread marketing network present in
major diamond consuming cities globally.
Jewellery manufacturers, independent retailers and large retail
chains constitute a major chunk of our customer base, with an
increasing focus on large retailers to drive growth & value.
Well balanced demand for our products
across regions.Process Quality Norms
Committed to the
De Beers RJC Kimberly Process
(Best Practice Principles) Certified Member (a UN mandated system)
Stringent quality norms in conformance with
ISO 9001: 2008, certified by TUV NORD
The DTC Sightholder logo is a trade mark used under licence from the De Beers GroupIndustry Overview Gems & Jewellery
Industry Overview - Global
• Diamond – studded jewellery is the
largest segment of the global jewellery
market (approx USD 200 bn) at USD 72.1 Distribution of Diamond Jewellery Industry (2012)
billion in 2012.
• Sale of diamond jewellery is concentrated in
key world markets, the US being the world’s
largest market (USD 27.4 bn in 2012).
• India and China are also rapidly emerging
as the key manufacturing and consumption
markets of diamond jewellery.
• China, India and Japan together (Asian
market) will be a larger diamond consumer
market than the United States by 2016.
• The European market will continue to
experience sluggish growth.Industry Overview –Indian Industry
• Gems & Jewellery accounted for 17% of the
total exports from India in 2012‐13
Value of Polished Diamonds from local production (2012)
• India is world’s highest exporter of loose
polished in value terms (USD 17.4 bn in
2012‐13).
• India has become the fastest growing
jewellery manufacturer in the world and in
2012‐13, jewellery exports stood at USD 13
bn, a growth of 33% over last year.
• India is gaining prominence as an
international sourcing destination for high
quality designer jewellery.
• Retail sales of diamond jewellery in India
touched USD 8.65 bn in 2012, with the
second highest value of diamond content
(after USA).Financials
Financial Performance-consolidated Total Revenue Revenue Break Up Diamonds Jewellery
Financial Performance-consolidated
EBIDTA PAT
EPS*
*
( Normalised on account of issue of Bonus Shares
in the ratio of 1:2 in FY 2012‐13).Financial Performance-consolidated
P/E BOOK VALUE*
*
( Normalised on account of issue of Bonus
Shares in the ratio of 1:2 in FY 2012‐13).
DEBT EQUITY RATIODisclaimer This investor presentation has been prepared by Asian Star Co. Ltd. (“Asian Star”) and does not constitute a prospectus or placement memorandum or an offer to acquire any securities. This presentation or any other documentation or information (or any part thereof) delivered or supplied should not be deemed to constitute an offer. No representation or warranty, express or implied is made as to, and no reliance should be placed on, the fairness, accuracy, completeness or correctness of such information or opinions contained herein. The information contained in this presentation is only current as of its date. Certain statements made in this presentation may not be based on historical information or facts and may be “forward looking statements”, including those relating to the general business plans and strategy of Asian Star, its future financial condition and growth prospects, future developments in its industry and its competitive and regulatory environment, and statements which contain words or phrases such as ‘will’, ‘expected to’, ‘horizons of growth’, ‘strong growth prospects’, etc., or similar expressions or variations of such expressions. These forward‐looking statements involve a number of risks, uncertainties and other factors that could cause actual results, opportunities and growth potential to differ materially from those suggested by the forward‐looking statements. These risks and uncertainties include, but are not limited to risks with respect to its Diamond business, its Jewellery business and its Retailing business. Asian Star may alter, modify or otherwise change in any manner the content of this presentation, without obligation to notify any person of such revision or changes. This presentation cannot be copied and disseminated in any manner. No person is authorized to give any information or to make any representation not contained in and not consistent with this presentation and, if given or made, such information or representation must not be relied upon as having been authorized by or on behalf of Asian Star. This presentation is strictly confidential.
www.asianstargroup.com
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