APRIL 28, THE FAIRMONT HOTEL VANCOUVER - The ...

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APRIL 28, THE FAIRMONT HOTEL VANCOUVER - The ...
APRIL 28,      THE FAIRMONT
2022        HOTEL VANCOUVER
APRIL 28, THE FAIRMONT HOTEL VANCOUVER - The ...
APRIL 28, THE FAIRMONT HOTEL VANCOUVER - The ...
T HE ODLUM BR OWN F ORUM PI TCH FI N ALE                                                                                        3

M E S S AGE FR OM T HE AC T IVAT ION
C OM M I T T EE AN D CO - CHAIR S

As the Co-Chairs of The Odlum Brown Forum Pitch Finale,         Brooks and Shaina Azad. We could not have done it without
we are thrilled to welcome you to the 20th annual “Event        you! Finally, thank you to the dedicated team at CountDown
of the Year.” We were so honoured to have welcomed over         Events, who have worked with us on this event for over 15
2000 virtual attendees last year. Now, as a growing national    years now.
organization we are once again thrilled to be able to welcome
a virtual audience AND also be here with you in person, as we   Your generosity and support will help us reach more women
come together in community to honour women entrepreneurs        across the country with the knowledge, confidence and
and recognize 20 years of impact by The Forum. Tonight, we      support they need to take their businesses to the next level.
celebrate another important year of educating, mentoring and    Thank you for your commitment to The Forum, and we wish
celebrating wildly successful women entrepreneurs.              you an evening of SERIOUS fun.

Now in its sixth year, The Forum Pitch Program has played a
vital role in helping women entrepreneurs across Canada gain
the knowledge, confidence and support they need to take
their businesses to the next level. The success and reach of
the program has grown tremendously, receiving over
313 business applications this year, from across the country.
This evening you will hear from our Finalists, Founder
                                                                       Gayla DeHart                   Ravy Mehroke
Ashwaq Al-Hashedi (INViCARE), Co-Founders Brianna Blaney
                                                                    Gayla DeHart Family              Bombay Beauty
& Aria Hahn (Pocketed), and Co-Founders Yasemin Emory                Business Advising                 Company
& Whitney Geller (Jems) as they pitch to win this year’s
$25,000 prize.

An evening like this would not be possible without many
helping hands. We are beyond grateful for the support of our
Activation Committee, The Forum Team & Board of Directors,
sponsors, event partners, volunteers, and attendees here
tonight. A special thank you to our Finalist Mentors, Amielle
Lake, Leah Nguyen & Ali Pejman, and Champions, Judy
APRIL 28, THE FAIRMONT HOTEL VANCOUVER - The ...
4

T HANK YOU
AC T I VAT I ON C OM M IT T EE

                                                  CO-CHAIR                           CO-CHAIR

                                                 Gayla DeHart                       Ravy Mehroke
                                            Gayla DeHart Family                  Bombay Beauty
                                             Business Advising                     Company

          Amelia Thorn                          Amy Carruthers                   Christina Brown                   Jenny De Jong
         Ancient Nutrition                         Fasken                   Forum Committee Member                CountDown Events

                               Mike McKee                           Soha Lavin                       Tara Clark
                             JAK’s Beer, Wine                    CountDown Events                    Social T.
                                 & Spirits
APRIL 28, THE FAIRMONT HOTEL VANCOUVER - The ...
T HE ODLUM BR OWN F ORUM PI TCH FI N ALE                                                                                             5

M E S S AGE FR OM CE O
+ BOARD CH AI R

The strength of a community is exemplified by how its               Your participation tonight will fuel the next 20 years of The
members show up for one another during times of triumph             Forum, enabling us to impact even more entrepreneurs to
and times of challenge, and The Forum community has shown           bring their visions to life, one business at a time. Together,
that it is stronger than ever. Last year, you joined us virtually   we are transforming communities and shifting the economic
to show up for Canadian women entrepreneurs and this year           opportunities for women across Canada
once again you are ready to show your support from all across
the country. From the comfort of your home or from inside
the ballroom, you are here with us, joining us in our work of
supporting women to be wildly successful.

On behalf of The Forum Board of Directors and the Team:

THANK YOU
                                                                          Paulina Cameron                    Val Litwin
As we celebrate 20 years of The Forum’s impact tonight,                    The Forum CEO               The Forum Board Chair
we will be taking time to recognize the legacy founders and
champions, whose ongoing contributions have propelled
our growth to date, including our magnanimous founder,
Christina Anthony, this year’s co-chairs Gayla DeHart and
Ravy Mehroke, the dedicated Activation Committee, our
loyal event partners: CountDown Events, Rich&Jay Produc-
tions, Proshow; and, the most passionately dedicated Forum
Team. It has truly taken an entire community of dedicated
and thoughtful people over the years to lift The Forum to the
height it sits at today.
APRIL 28, THE FAIRMONT HOTEL VANCOUVER - The ...
6

PR O G R AM

IN PERSON
4:30    C O CK TAIL RE CEP T ION BR O UG HT TO
        YO U BY ODLUM BR OWN
        Welcome Reception and Virtual Silent Auction

5:15    T HE ODLUM BR OWN F ORUM PITCH F INAL E
        Opening Remarks

        Meet the Forum Pitch Champions and Moderators,
        Judy Brooks and Shaina Azad, and hear our Finalists pitch:

        Ashwaq Al-Hashedi of INViCARE            Brianna Blaney & Aria Hahn                Yasemin Emory & Whitney
        (mentored by Amielle Lake of             of Pocketed (mentored by Ali              Geller of Jems (mentored by
        CarboNet)                                Pejman of Fort Capital Partners)          Leah Nguyen of InBC)

6:0 5   DINNER SER VICE // L I VE AUC T ION

7:1 5   2 0T H ANNI VER S AR Y HONO UR S //
        SUPP OR T AN ENT REPRENEUR //
        T HE F ORUM PITCH WINNER ANNO UNCEMENT

7:30    DIAMOND DR AW CLOSE S //                                                    Disclaimer: This event is being videotaped and
        MUSIC AL PERF ORMANCE F R OM JIL L B ARBER                                  photographed for The Forum. By attending this
                                                                                    event you are granting The Forum the right for

8:00    T WIL IG HT LO UNG E                                                        you to appear in any program made or edited
                                                                                    from the event, including any excerpts, publicity
                                                                                    and promotional use of the program. You are
9:00    SIL ENT AUC T ION CLOSE S                                                   also waiving payment for your appearance.
APRIL 28, THE FAIRMONT HOTEL VANCOUVER - The ...
T HE ODLUM BR OWN F ORUM PI TCH FI N ALE                                                             7

PR O G R AM

VIRTUAL SHOW
6:00 PM PDT |          T HE ODLUM BR OWN F ORUM
9:00 PM EDT            PITCH F INAL E

                       Meet the Finalists and Mentors and hear
                       their pitches // Virtual Silent Auction

7:15 PM PDT |          S T RE AMING L I VE F R OM T HE FAIRMONT
10 :15 PM EDT          HOT EL VANC O UVER

                       Join the live stream for the live vote of
                       who will take home $25,000, and the final
                       announcement of the 2021 2022 The Forum                              MY WORD:
                       Pitch program winner
                                                                        CON N ECT ION
                                                                    And to many things, but
                                                                   most importantly to other
                                                                      women entrepreneurs
                                                                       who are likely facing
                                                                    the same challenges you
                                                                      are. I always tell other
                                                                         entrepreneurs to get
                                                                     involved, it was a great
                                                                     experience. Invaluable.
                                                                         KEN DA HAG A, M I M I & MA RGE
                                                                          E-S ER I ES G R ADUAT E, 2004
APRIL 28, THE FAIRMONT HOTEL VANCOUVER - The ...
8

                                                           AUC T IONEER
                                                           PAUL FLORE Z-TAYLOR

                                                           Paul Florez-Taylor is Head
                                                           Auctioneer at HUNT Auctioneers
                                                           and a graduate of Worldwide
                                                           College of Auctioneering.
                                                           His affable and extroverted
                                                           personality creates an authentic
                                                           and exciting atmosphere—which
HOS T                                                      has helped shatter fundraising goals at black-tie events. Paul is a
SONIA MANG AT                                              widely published author, and has held positions at Marvel, Alyson
                                                           Books, Hachette and HarperCollins. He enjoys fencing.
Originally from Vancouver, BC, Sonia recently made
the move to Toronto, ON to join Canada’s #1 enter-
tainment show, eTalk, as a host. She is also a co-an-
chor on CTV’s national morning show, Your Morning.
                                                           ENT ER TAINMENT
With past experience in reporting on daily news,
                                                           JILL B ARBER
traffic, community stories, fashion, and entertain-
ment, Sonia is incredibly versatile and experienced at
speaking to a range of subject areas.                      Jill Barber is a three-time Juno
                                                           Award nominated singer-song-
Being a full-time single mom with a demanding              writer with an unforgettable voice
career in broadcasting, Sonia finds her passion and        once heard, never forgotten.
creative outlet in flowers and the small floral design     Her critically acclaimed repertoire
company she founded: Fleurs J’adore. Here you will         spans a transformative spectrum
find everything flowers, carefully curated by Sonia        from folk, to vocal jazz, to pop,
with one purpose, to bring joy into the lives of others.   and includes songs in both French
With an eye for detail and passion for florals, Sonia      and English. Jill’s music has garnered over 100 million streams
hopes to continue growing Fleurs J’Adore and inspire       across the world, has earned her 3 Juno Award nominations as well
other women to become entrepreneurs or follow              as being named the Sirius XM Jazz Artist of the Year and winning
their passions to create a side hustle.                    the East Coast Music Award for Album of the Year.
APRIL 28, THE FAIRMONT HOTEL VANCOUVER - The ...
is proud to
                                                                                                                                       sponsor
                                                       P O RT T HE F O RU M
                                                                                                                                       The Odlum
                                                 SUP
                                                                                                                                       Brown Forum
                                                                              ,   AN
                                            TO                                         D
                                       UD                                                  W
                                   O                                                           O

                           IS
                                PR                                                                 M
                                                                                                       EN                              Pitch Finale.

                                                                                                            L
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                                                                                                            E
                   ER

                                                                                                                                       www.beedie.ca

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                                                                                                                                  E.
                                                 lyragrowth.com

                           Your success is our priority.
                           Collaboration. Partnership. Achievement.
                           Congratulations to the winner of this year’s Odlum Brown Forum
                           Pitch Finale – and to The Forum on celebrating twenty years of
                           helping women entrepreneurs achieve their dreams.
APRIL 28, THE FAIRMONT HOTEL VANCOUVER - The ...
10

CH AM PI ONS

JUDY BR O OK S                                            SHAINA A Z AD
Entrepreneur                                              Founder & CEO, SUVA Beauty
                                                          Cosmetics

Emotional wisdom guides Judy Brooks’ business             Since SUVA Beauty’s beginnings, Shaina aimed to
acumen and reputation for strategically building inter-   create a brand that represented her cosmetic artistry
national businesses, fiscally responsible companies,      and personal style. By the time SUVA Beauty kicked
dynamic teams, and impressive brands and cultures;        off in 2015, Shaina already had years of experience
from co-founding the global conflict management           under her belt. She studied International Relations
company, Proactive Resolutions, to launching-grow-        and Foreign Policy Making in university and her expe-
ing-and-exiting the global franchise phenomenon of        rience (in Canada and Egypt) includes: teaching, jour-
Blo Blow Dry Bar. Most recently, as Executive Chair,      nalism, marketing, consulting, NPO work, and TV/ Film
she helped guide food category disrupter, Smart           makeup artistry. Shaina’s multi-faceted background
Sweets, to an acclaimed transaction, and be awarded       gave her the upper hand in building a business from
“the deal of the year” in Canada.                         the ground up. Through SUVA Beauty, Shaina realized
Judy finds energy and excitement in mentoring and         the greater philanthropic impact she could have on
for 16 years, served as CEO, Board Member, and then       the causes she cared about, and as such the Rainbow
Chair of The Forum. She has served or advised on          Relief initiative was established as a way to continu-
numerous private, public, and not-for-profit Boards       ously give back to communities in need.
and has received awards and accolades for her influ-
ence in business, mentorship, and leadership.
But as Judy would say it is not what you have done but
who you are.
T HE ODLUM BR OWN F ORUM PI TCH FI N ALE                                                                                       11

M EN TOR S

ALI PE JMAN                                 LE AH NG U YEN                             AMIELLE L AKE
Supporting Pocketed                         Supporting Jems                            Supporting INViCARE
Managing Partner,                           Chief Investment Officer,                  Co-Founder and Chief
Fort Capital Partners                       InBC Investment Corporation                Commercial Officer, CarboNet

Ali is a Managing Partner at Fort Capital   Leah is the Chief Investment Officer       Amielle Lake is a serial entrepreneur
Partners, a boutique investment bank,       (CIO) at InBC, the Crown corporation       and published author. She founded her
with over 20 years experience as an         responsible for a $500-million strategic   first company at the age of 26 and sold
investment banker. Since joining Fort       investment fund that will help B.C.-       it 9 years later. In 2019, she co-founded
in 2016, his team has been involved in      based businesses grow and diversify        CarboNet Water treatment and heads
over $20 Billion in M&A transactions.       the economy. She will set the vision       up the commercialization of its game-
Ali is Fellow of Chartered Accountants.     for and execute InBC’s investment          changing water treatment technology.
He is an active angel investor and          strategy, delivering on InBC’s triple      Amielle has been a long-time advo-
has deep philanthropic involvement          bottom line mandate. Previously, Leah      cate of women in business and acts
including VGH Foundation, Transit           was an Investment Director with the        as a mentor to numerous women-led
Police, Science World and Children’s        TELUS Pollinator Fund for Good, a          businesses. In addition, she became
Hospital.                                   $100M corporate impact fund where          a founding General Partner of the
                                            she built a portfolio of purpose driven,   Women’s Equity Lab, and is currently
                                            for-profit funds and companies.            a General Partner and Limited Partner
                                                                                       for the Vancouver chapter. Amielle
                                                                                       served on the Board of Directors for
                                                                                       The Forum for a decade.
12

T HE F ORU M PI TCH COMMUNIT Y PANEL

      Charmaine Crooks       Genevieve Pinto
     NGU Consultants Inc.    Renewal Funds

        Jennifer Francis     Maryse Gingras     T HE F O R UM PITCH
     Capital Angel Network     Futurpreneur     ALUMNAE C O MMIT T EE

                                                Alisha McFetridge       Kate Swanson
                                                RainStick Shower        ENSEMBL
                                                rainstickshower.com     getensembl.com

                                                Cassandra Hui           Sonia Strobel
                                                Heal Mary               Skipper Otto
                                                Technologies Inc.       skipperotto.com
                                                healmaryapp.com

       Rhiannon Davies       Shauna Frederic    Connie Stacey
          Sandpiper          The Finance Cafe   Growing Greener
                                                Innovations Inc.
                                                grengine.com
T HE ODLUM BR OWN F ORUM PI TCH FI N ALE                                                                                                   13

T HE F ORU M PI TCH
SEM I-FI N ALIST MENTOR S

Anita Yang                                 Kimberly Kaplan                                        Nerissa Allen
International Financial Consulting Ltd.    Snackthesnackapp.com                                   Black Business Association of BC
i-financialconsulting.com                                                                         blackbusinessbc.ca
                                           Supported Pocketed
Supported Crafty Beasts Brewing Company                                                           Supported META Talent Agency
                                           Kookai Chaimahawong
                                           Upperstage Capital upperstage.capital
Éléonore Jarry                                                                                    Praveen Varshney
                                           Supported Stellar Eats Inc.
Brightspark Ventures brightspark.com                                                              Varshney Capital Corp. varshneycapital.com
Supported Jems                                                                                    Supported AlgoBio Inc.
                                           Kristi Miller
                                           NPC Ventures npcventures.ca
Irene Dorsman                                                                                     Shannon Pestun
                                           Supported Doodlebug Pet Food
Angel Forum and Women’s Equity Lab                                                                The Finance Cafe Ltd thefinancecafe.ca
womensequitylab.com
                                                                                                  Supported SheNative Goods Inc.
Supported Marlow                           Melanie Ewan
                                           Volition volitionadvisors.com
Joanna Buczkowska-McCumber                 Supported Kejic Productions
Ideas for Impact ideasforimpact.ca
Supported FILL - Vernon’s Refill Store

Katrina Carroll-Foster
Kollectively kollectively.io
Supported INViCARE

T HE F ORU M PI TCH PRE SENTAT ION COACH
                                                                           Forward. Together.
Valerie Galvin                                                             Aritzia is proud to partner with The Forum to support
Stand & Deliver Performance Coaching                                       the next generation of women entrepreneurs.
standanddeliver.ca
14

ASHWAQ                              Finalist Mentor
                                    Amielle Lake
                                                                                                             I N V I C AR E .C A
                                                                                                                @I N V I C AR E
AL-HASHEDI,                         Semi-Finalist Mentor
                                    Katrina Carroll-Foster
INVICARE
                                    INViCARE is a biotechnology start-up aiming to
                                    develop innovative and patented biomaterials to
                                    revolutionize dental implant care.

                                    What has been your greatest challenge accessing capital? Accessing capital comes
                                    with a lot of obstacles, but for female entrepreneurs who have been through this
                                    road, one challenge that stands out is financing. As a Mideastern entrepreneur,
                                    female and immigrant, the doors to accessing finance are not always wide open.
                                    Another obstacle would be the layers of restrictions that banks have. Finally, the
                                    market for such products like INViCARE is very niche in Quebec. This makes it
Dear Amielle,                       difficult to persuade investors to raise capital. Finally, meeting investors that aren’t
                                    specialized in the dental implant has made it difficult to grasp the idea and product
I wanted to say thank you for
                                    of INViCARE.
taking the time to meet with me
the last few weeks/months. You
                                    Looking ahead, what is the growth opportunity for your company? Our plan is
are truly a wonderful person,
                                    to grow fast. First, we are looking to expand our team which will include a VP of
leader and everything one could
look for in a good mentor.          Business, HR Director and two technical experts. Market penetration is at the
It would be impossible to count     forefront of this plan. Once our VP joins we will expand our market to not only
all the ways that you’ve helped     Quebec but North America. So far, we have been FDA approved and we are a step
me during this journey. Thanks      closer to where we want to be. The other streams of growth are through exploring
for being a good mentor and for
                                    the other applications of our technology. INViCARE technology opens doors for
guiding me on how to present
                                    markets beyond the dental applications such as bone regeneration, implant coating
the value of my technology,
improve the pitch and show the      and drug delivery system.
product in an alluring way.
I will always be thankful to you,   How did The Forum’s Pitch for the Purse Program impact you? The Forum Pitch
this program and the entire         program has given me the confidence to pitch, share my company vision, and last
team that helped me during this     but not least, the exposure. As a start-up, we strive to get all the help we can so we
period.
                                    can succeed and this program has been very supportive. Thank you to all involved
                                    in this. It also gives me the emotional support as a mother and entrepreneur by
Regards,
Ashwaq Al- Hashedi                  realizing that I am not alone and there are many other strong women and mothers
                                    who are also successful entrepreneurs.
T HE ODLUM BR OWN F ORUM PI TCH FI N ALE                                                                                        15

BRIANNA BLANEY+                            Finalist Mentor:
                                           Ali Pejman
                                                                                                         HEL LO P O CK E T ED.I O
                                                                                                          @ HEL LO P O CK E T ED
ARIA HAHN,                                 Semi-Finalist Mentor:
                                           Kimberly Kaplan

POCKETED
                                           Pocketed helps start-ups and small businesses across
                                           North America easily access billions of dollars every
                                           year in grants, tax credits and business incentive
                                           programs with our intelligent matching platform
                                           and managed marketplace.

                                           What has been your greatest challenge accessing capital? Like many founders,
                                           we thought that dilutive capital was the only route to funding our business. When
                                           we learned that there is $5.9B in government funding available every year, we
                                           realized there was another way – one that allowed us to keep more of our company.
Ali,
                                           By leveraging $750K in grant funding, we were able to bootstrap Pocketed to

We hit the jackpot with you as a
                                           product-market fit, achieving key milestones to drive a strong valuation for our
mentor. Your candor, insight, and          equity financing round. With the support of our brilliant mentors, we closed an
pure style are second to none! As          oversubscribed financing round in fall 2021 to accelerate our growth.
founders, we’re very close to our
business. You helped us zoom               Looking ahead, what is the growth opportunity for your company? Government
out to see the bigger picture,             funding is a pathway to our bigger vision: eliminating barriers for entrepreneurs.
celebrating the value Pocketed
                                           Our platform is a lead generation tool, attracting a high volume of businesses to
creates for our users.
                                           Pocketed. We earn our users’ trust by securing government money to help grow
Thank you for helping us weave
the story of Pocketed’s profit,            their businesses through hiring, research and development, and export. Long-term,
impact, and potential as we                we have opportunities to expand geographically and to eliminate even more barriers
continue to scale. We have a deep          for our users, developing additional revenue streams to fuel their growth.
appreciation for your leadership
in the start-up ecosystem and              How did The Forum’s Pitch for the Purse Program impact you? The Forum brought
your enthusiasm for what we’re             us together a few years ago, and we have been building together ever since.
building. Entrepreneurship pres-
                                           Mentorship has played an important role in our growth. We strive to be the dumbest
ents a continuous series of chal-
lenges. With your mentorship, we
                                           people in the room by design - we intentionally hire, work with, and speak to people
will boldly face them all.                 who know more than us and provide their expertise all day, every day. Working with
                                           Ali Pejman and The Forum mentors continues to benefit our business, far beyond
Let’s do this!                             this competition.
Brianna & Aria
16

YASEMIN EMORY +                   Finalist Mentor:
                                  Leah Nguyen
                                                                                                  J EMSF O R AL L .C OM
                                                                                                      @ J EMSF O R AL L
WHITNEY GELLER,                   Semi-Finalist Mentor:
                                  Eleonore Jarry

JEMS

                                  Jems condoms are made with intention; focusing
                                  on clarity and simplicity and using only what’s
                                  essential - because everyone should have access to
                                  safer sex choices that fit who they are.

                                  What has been your greatest challenge accessing capital? We were very surprised to
                                  learn that, as a condom company, we’re ineligible from applying for certain business
                                  loans and grants—due to the nature of our product. This, despite the fact that
                                  condoms are an essential medical device for safer sex.
Dear Leah,

                                  Looking ahead, what is the growth opportunity for your company? Jems is a condom
We are so grateful to have been
                                  company that’s challenging a toxic industry – in terms of toxic ingredients, and a
paired with you for The Forum
Pitch. Your thought provoking
                                  toxic mindset. Unlike many sexual wellness brands out there, we’re committed to
questions, valuable insights      providing safer sex products to Gen Z, especially those who don’t currently see
and supportive advice made        themselves represented in the market. With the condom industry expected to grow
a real impact on our pitch and    to $17 billion by 2028, we want to fill the obvious gap.
helped shape the way we think
                                  At the same time, we’re working to create a thriving community through our
and talk about our business.
                                  sex education platform. We want our content to serve as a basic resource that
Thank you for being so generous
with your time and energy in      brings young people together and showcases different voices and perspectives,
helping us work through and       recognizing there’s no one way—or right way—to approach sex and relationships.
towards this exciting stage of    We share this content broadly online and using social media so it reaches Gen Z
our business. Our conversations   where they live.
with you prepared us for the
pitch process and we’re really    How did The Forum’s Pitch for the Purse Program impact you? Putting together
appreciative to have had this
                                  pitches and investor presentations is entirely new to us. We are so grateful to The
experience.
                                  Forum team for having guided and supported us during an otherwise overwhelming
Very best,                        process. Furthermore, working alongside a truly inspirational group of founders in
Yasemin and Whitney               the year’s Pitch program kept us motivated and energized. We couldn’t be more
                                  thankful for this program.
T HE ODLUM BR OWN F ORUM PI TCH FI N ALE                                                                             17

WHERE
ARE                                         2017                                2018

THEY
                                           Tara Bosch                          Nicole Smith
                                           SmartSweets                         Flytographer

NOW
                                           • 2,227,223,184 grams of sugar      • Sold over $22 million in vacation
                                             kicked since launched               photo shoots across 6 continents
                                           • Available in over 160,000 doors   • Launched two new verticals during
                                             with more confirmed every day       pandemic: headshots and local
                                                                                 photo shoots
                                           • 8 new product innovations,
                                             with 3 more launching this year   • Profitable and scaling fast again
                                                                                 with global travel rebounding

 2019                                       2020                                  2021

Sonia Strobel                              Lynn Dargis                          Connie Stacey
Skipper Otto Community                     Farmbucks                            Growing Greener
Supported Fishery                                                               Innovations

• Welcomed 13 new                          • Grew user base by 3x                • 2021: Alberta Chambers of
  Indigenous harvesters                                                            Commerce 30th annual Alberta
                                           • Canada’s largest database for
                                                                                   Business Awards of Distinction,
• Over 7,500 members across                  grain prices
                                                                                   Woman Entrepreneur Award
  Canada
                                           • 100% retained ownership
                                                                                 • 2021: SheEO winner
• Tripled revenue since 2019
                                                                                 • 2021: Globe & Mail Report on
                                                                                   Business Top 50 Changemakers
18

SUPPORT AN                                                                                                   $1500
ENTREPRENEUR                                                                                       SUPP O R T S A WO MAN EN T R EPR EN EUR
                                                                                                    WI T H O N E YE AR O F PR O GR AMMI N G
                                                                                                            T HR O U GH T HE F O R UM
The need for The Forum’s support continues to grow steadily across the
country. In the last 3 years, program participant numbers have grown
345% and The Forum is now serving +1,900 women, from 193 unique                                      Join us in our work to
communities, across 11 provinces, annually through its programming.
                                                                                                    LEAV E NO WOMA N
                                                                                                           BEH I N D
As more women turn toward building businesses, The Forum sees
the need for its programming each season only rise:

FALL 202 1                                                   WINT ER 202 1

•    88 registrants for The Forum E-Series                   •     74 registrants for The Forum Series for
     presented by RBC                                              Women Entrepreneurs in Tourism in partner-
•    363 applicants for The Forum Pitch                            ship with The Vancouver, Coast & Mountains
•    80 registrants for The Forum Financial                        Tourism Region, managed by Destination BC
     Fundamentals                                            •     520 registrants for The Forum Growth Series
•    87 registrants for The Forum Mental                           presented by Uber Canada
     Health Resilience Program                               •     125 mentees registered for The Forum Mentor
•    95 mentees registered for The Forum                           Program presented by The Scotiabank
     Mentor Program                                                Women Initiative®

“Participating in The Forum’s Pitch program exceeded all of my expectations!
The Forum’s team were incredibly helpful and supportive, the mentors provided genuine and
 valuable feedback and insights, but most of all I was amazed at the exposure we received. We
 received more inquiries about our products and about investing in the company than we could
 have ever anticipated. The finale was two months ago and we are still receiving inquiries!”
2 02 1 PI TCH W I N N E R: CO N N I E STAC E Y, G R OW I N G GR E E N E R I N N OVAT ION S
T HE ODLUM BR OWN F ORUM PI TCH FI N ALE                                                                             19

LI V E AU C T I ON
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                                                         NOR T H WE S T
DE S T INAT ION SUN                                      Unwind with a cozy escape at Taku Resort
Enjoy a tranquil four night getaway at one of Mexico’s   and Marina on beautiful Quadra Island, found
most luxurious resort hotels. With Mayan Palace          just off the shore of Campbell River, resting
Resorts located in Mexico’s most popular travel          among the Discovery Islands in BC. Includes
destinations, you can book your stay at any of the       a roundtrip flight for two to Campbell River on
following locations: Nuevo Vallarta, Riviera Maya,       Pacific Coastal Airlines. Stock up on your
and Puerto Peñasco. Includes a round trip flight for     favourite beverages at JAKS Beer, Wine and
two with WestJet.                                        Spirits before you go, with a $150 gift card.

VALUE : $4 600                                           VALUE : $2000

                                                         MONT E CRIS TO DIAMOND HO OP E ARRING S
                                                         Purchase a draw entry for $100, to be entered
                                                         for your chance to win a pair of 18K white gold
                                                         (8.4g) hoop earrings set with SI1/DF round
                                                         brilliant-cut diamonds (total weight 1.78cts),
                                                         designed and set in the Vancouver
                                                         workshop of Montecristo Jewellers.
                                                         Only 150 tickets available!

                                                         VALUE : $65 00

E X PLORE WINE C O UNT R Y
Rejuvenate while reconnecting with nature during
your stay at the Nest, at Quails’ Gate Winery. Take in                        LO O K I N G F O R T HE SI LEN T AU C T I O N ?
stunning panoramic views as you enjoy your wine and                           It is entirely virtual this year!
cheese tasting for 6.                                                         Scan this QR code or go to
                                                                              givergy.ca/theforum2022 to
VALUE : $2000
                                                                              bid on some amazing items.
20

TAK E YOUR BUSI N E S S TO T HE
N E X T LE VEL WI T H T HE F ORUM

      T HE F ORUM E-SERIE S PRE SENT ED BY RBC            T HE F ORUM MENTOR PR O G R AM PRE SENT ED BY
                                                               T HE SC OT IAB ANK WOMEN INIT IAT I VE ™
 Comprehensive education in business ownership
 and growth. Connect with a community of women            12 months of 1-1 mentorship to support you in your
     entrepreneurs who want to open doors for one        business. Registration is open year-round. Interested
       another. Register for Spring by May 5, 2022.            in becoming a mentor? Contact us today.

                   T HE F ORUM PITCH                                     WEEK LY C ONNE C TS

  Setting a higher bar for what it means to invest in       Bringing together women entrepreneurs from
women entrepreneurs by providing clarity, exposure,        across the country to provide a space to connect,
mentorship, funding and community. Join the waitlist.      ask questions and offer support. Join us weekly.
                                                             Held virtually every Wednesday at 11am PDT.

              F INANCIAL F UNDAMENTAL S                       MENTAL HE ALT H RE SIL IENCE PR O G R AM

  A free self-paced, online course providing access       A free self-paced, online course focused on how to
     to the financial knowledge you need to be wildly    plan for adversity, pivot during challenging times, and
     successful in business. Education on day-to-day     develop a resilient, confident mindset when it comes
 money management so you can balance budgets,                           to business ownership.
price work, and invest in your future with confidence.
T HE ODLUM BR OWN F ORUM PI TCH FI N ALE   21

T HAN K YOU F ORUM PR O GR AM SP ONSOR S

THANK YOU FORUM PROGRAM
PARTNER SHISEIDO
22

BOAR D OF DI RE C TO R S

Val Litwin                                                        Made by hand in Montecristo’s
Chair, Community Leader & Volunteer, Entrepreneur                    Vancouver workshop.
Ingrid Leong
Vice Chair & Chief Investment Officer, The Houssian Foundation

Judy Brooks
Past Chair, Entrepreneur and Advisor

Christina Anthony
Chair Emeritus

Katie Dunsworth-Reiach,
Partner & Co-Founder, Talk Shop Media

Jill Earthy
CEO, InBC Investment Corp

Shavonne Hasfal-McIntosh
Director of Diversity, Equity & Inclusion at Wealthsimple

Mike McKee
Director of Real Estate and Finance, JAK’s Beer, Wine & Spirits

Ravy Mehroke
Founder & CEO, Bombay Beauty Company

Jodi Moss
Partner, US Tax, KPMG LLP

Nicole Smith
Founder & CEO, Flytographer

Amelia Thorn
VP, Brand Marketing, Ancient Nutrition

Joanna Track
VP, Executive Publisher Media Platform & Content,
Venturepark Voice
A positive change
for business
Proud to support The Forum

Through the influence of research and impact
of students and alumni, UBC Sauder is driving
positive change in business.

                               sauder.ubc.ca
24

T HE F ORU M T E AM
+ C O N T R I BU TOR S

Ally van Tassel               Makenna Campbell
Program Coordinator           Digital & Social Media Manager
                                                                               MY WOR D:
Anne MacKenzie                Melodie Gingras
Development & Operations
Manager
                              Program & Community Manager                      EMP OW ERING
                              Miranda Ta
Anne McLean                                                                    Through E-Series and
                              Operations Administrator
Director of Marketing &                                                        Mentorship, The Forum
Communications                Paulina Cameron
                              CEO
                                                                               provides amazing education
Ariel Gough
Mentor Program Manager        Tamara Connell
                                                                               and inspiration through
                              Program & Community Manager                      business leaders who share
Cherie Kai
Silent Auction & Events       Tracy Tran                                       their success to empower
Coordinator
                              Program & Community Manager                      women to not only reach,
Erika Thomas                                                                   but surpass their goals.
Program & Community Manager
                                                                               CY BEL E N EG R IS, WEBN AM ES .CA
Gretchen Ferguson                                                              E-SER I ES G R ADUAT E, 2 0 0 3
Senior Program Manager

Jacqueline Gilchrist
Mentor Program Coordinator

Josette Blackwood
Partnerships Manager

Lisa Niemetscheck
Director of Corporate
Sponsorship

                                      This stunning event was brought to you       as well as the entire CountDown Events
                                      in partnership with CountDown Events.        team for making our Finale such a
                                      A special thank you to Soha Lavin and        beautiful success for the past 15+ years.
                                      Jenny DeJong,
T HE ODLUM BR OWN F ORUM PI TCH FI N ALE                                                                             25

T HAN K YOU TO O UR PAT R ONS F OR YOUR GENER O SIT Y !

British Columbia Institute of Technology   Gayla DeHart Family Business Advising   SHAPE
Cactus Club Cafe                           Judy Brooks                             SmartSweets
Canaccord Genuity                          Kathryn Dunstan                         Teck Resources Limited
CarboNet                                   KPMG Enterprise                         Thunderbird Entertainment Group
Christina Anthony                          Lawson Lundell LLP                      Vancity
CIBC                                       Mike McKee                              Vanedge Capital
Cindy Bokitch                              Mogan Daniels Slager LLP – M&A and
                                             Private Equity Lawyers
CPA BC
                                           Nicola Wealth
ECHO Storytelling Agency
                                           Onni Group
entrepreneurship@UBC
                                           PI Financial
EY
                                           Rival Technologies Inc.
Fort Capital Partners
26

SI LEN T AU C T I ON D ONOR S

Our heartfelt gratitude to the 150+ businesses
that donated their incredible products to this
year’s Silent Auction, in support of The Forum
and women entrepreneurs! With over 60% coming
from women-led companies, we encourage you
to learn more about their businesses and
continue supporting them.

21 Steps Kitchen & Bar
49th Parallel
Abeego Beeswax Food Wrap
Absolute Spa Group
Aburi Restaurants
Aeryon Ashlie
AG Hair
Anh & Chi
Arcteryx
Aritzia
Art Rapture
Back to Earth
Barllo and Co.
BC Lions
BC Place
Belmont Hotel
BG Communications International Inc.
BHome by Barre Fitness
Birds of Paradise                                         Proud to sponsor
Blackcomb Helicopters and McLean Group           The Odlum Brown Forum Pitch Finale
Blended For You
Blue Ruby
Blume
Body Pulse Fitness Studio
T HE ODLUM BR OWN F ORUM PI TCH FI N ALE                                                              27

Bombay Brow Bar & Bombay Beauty Co.        joni                           Petit Architect
Brunette the Label                         Jump Gymnastics                PK Beans
Burrowing Owl Estate Winery                Kicking Horse                  Plain Jane Skinbar
Cactus Club Café                           Kidsbooks                      Rolla Skate Club
Callia                                     K’Pure Naturals                Pom & Chi Pet Boutique
Cheekbone Beauty                           Kyrani Kanavaros Photography   Poppy Barley
Colin Webster                              Lagree West Fitness            Purdy’s Chocolatier
Core Community Pilates                     Laid Back Snacks               Pyrrha Design Inc
Cozey Sofa                                 Laughing Stock Winery          REYAL
Dermalogica                                Lavanda Blooms and Balloons    Ritual Nordic Spa
Elate Cosmetics                            Legends Haul                   Sahajan
Enotecca Winery and Resorts                Little Kitchen Academy         Sarah Baeulmer Shop
Epicure                                    lululemon                      Scribe National
Ergo Prime Inc                             Lupo Restaurant + Vinoteca     Sea to Sky Gondola
Everyday People Typewriter Poems           Lusomé                         Sheringham Distillers
Everything Wine                            LUX Skin Lab                   skoah
Fairmont Chateau Whistler                  Mångata Apothecary             Smash + Tess
Fairmont Empress                           Manning Park Resort            Steamoji
Fairmont Pacific Rim                       Melanie Auld                   STIL Classics
FarOut Wilderness                          MIFA and Co.                   Summerhill Pyramid Winery
Flourist                                   Mine and Yours Co.             Sundays
Flytographer                               Nala Care                      SUVA Beauty
Footworks Relaxology                       Naetal Skincare                Tealish
Formation Studio                           New District                   Tentree
Franctal Studios                           North Hydration LTD            Tesla
Friid Innovations Inc.                     North Point Brewing Co.        The Finance Cafe
Gabi & Jules                               Nourished                      The Lazy Gourmet
Gayla DeHart Family Business Advising      Oak Bay Beach Hotel            The Rose Company
Happy Gut Pro                              Ocean Village Resort           The World of Kidtropolis
Hardpops                                   Organika                       Thomas Haas
Harloc Hair                                Organized Jane                 Vellum Wellness
Hilton Whistler Resort and Spa             Pacific Reach Properties       Warby Parker
HIRRS                                      Page Two Books                 Welleree
Hollyhock                                  Park Royal                     Windfall Cider
JAK’s Beer Wine Spirits                    Peaked Pies                    withinUS
JamJar Canteen                             Pedalheads                     ZipTrek EcoTours
28

T HANK YOU G I F T S //
SI G N ATUR E M OM ENT
                                                    Congratulations to
Thank you for being our guest at The Odlum
                                                    the three Finalists
Brown Forum Pitch Finale. Because we love to        for The Odlum Brown
celebrate our community of exceptional woman
                                                    Forum Pitch Finale!
entrepreneurs from across the country, your
gift bag includes a selection of items generously
provided by those entrepreneurs.
                                                                   RBC is a proud supporter of
                                                                   The Forum and its incredible
                                                                   work uplifting women
                                                                   entrepreneurs
F ORMUL A FIG
formulafig.com

JUDY BR O OK S
immerseyourself.ca

C AT HY T HORN OF E VER YDAY
PE OPLE T YPE WRIT ER P OEMS
everydaypeopletypewriterpoems.com                     MY WOR D:

                                                      LIF ELONG
BU CHA BRE W
buchabrew.ca                                          The experience, insight, expertise,
                                                      knowledge, network and friends
E VE ’S CR ACKER S                                    gained during the 2004 E-Series
evescrackers.com
                                                      program will last a lifetime, as
                                                      they are lifelong connections.
MAL A T HE BR AND
malathebrand.com                                      SAN G MAH, C R EDO I N T ER ACT IVE
                                                      E-S ER I ES G R ADUAT E, 2 0 0 4

SUVA BE AU T Y
suvabeauty.com
T HE ODLUM BR OWN F ORUM PI TCH FI N ALE                                                                               29

T HE F ORU M T H R OU GHOU T
T HE YE AR S
Recognizing the visionaries that have been an integral part
of our growth and evolution.

PA ST BOARD MEMBER S &                                        PA ST G AL A
HONOUR AR Y COUNCIL MEMBER S                                  COMMIT T EE MEMBER S

Kathryn Adrian                    Valerie Lambert             Christina Anthony, Co-Chair   Angel Lo
Christina Anthony                 Julia Levy                  Lara Dauphinee, Co-Chair      Larkin MacKenzie-Ast
Peter Armstrong                   Pegi Love                   Bridgitte Anderson            Gabrielle Malette
Larry Blain                       Michael McCarthy            Monique Badun                 Christine Marks
Cindy Bokitch                     Joanne McLeod               Kristy Brinkley               Nicole Olenick
Bev Briscoe                       Tracey McVicar              Christina Brown               Heather Owen
Judy Brooks                       John Montalbano             Dave Bustos                   Robin Peterson
Dee Brown                         Tara Moultrie               Amy Carruthers                Tannis Pratt
Shannon Byrne                     Monica Murray               Cheryl Carter                 Susannah Price
Gordon Campbell                   Cybele Negris               Ruby Chan                     Andrew Reid
Cheryl Carter                     Kelly Niessen               Tara Clark                    Corina Reynolds
Jason Carvalho                    Nicole Olenick              Jenny DeJong                  Samatha Reynolds
Charles Chang                     Lisa Palleson-Stallan       Laura DeMunain                Amelia Sam
Nanon de Gaspé Beaubien           Linda Parsons               Monika Deol                   Nicole Smith
Mattrick
                                  Doug Pearce                 Catherine Dorazio             Slavka Snajdrova
Liz Dickinson
                                  Shahrzad Rafati             Katie Dunsworth-Reiach        Annabel St. John
Robert Eckley
                                  Garry Rasmussen             Beth Fisher                   Anna Tudela
Darren Entwistle
                                  Zahra Salisbury             Vicki Gabereau                Jennifer Twiner McCarron
Catherine Gibson
                                  John Seminerio              Tracey Germaine               Poonam Varshney
Bill Gibson
                                  Nicole Stefenelli           Robin Gill                    Ambrosia Vertesi
James Hatton
                                  Tamara Vrooman              Alexis Glover                 Joanne Younker
Elizabeth Harrison
                                  Brigitte Wagner             Zdenka Gomes                  Fereshteh Zeineddin
Wayne Henderson
                                  Liz Watson                  Pei Lyn Hui
Roxanne Hoffman
                                  Brandi Wingrove             Julie Isaac
Mike Jagger
                                  Kevin Zakus                 Margot Jagger
Karen Keilty
                                  Jacki Zehner                Soha Lavin
Peter Ladner
                                                              Samantha Legge
Louise Lalonde
                                                              Sheryl Lim
30

E V EN T PAR T N ER S                  The Kingswood Group
                                       of Companies
SP OT LIGHT E VENT PAR T NER S         The Kingswood Group of Companies and its
Formula Fig                            principal shareholders, the Segal family of
Judy Brooks                            Vancouver, having proudly given back to our
SUVA Beauty                            local communities for over 70 years.

                                                                 We extend our warmest
E VENT PAR T NER S                                            The  Kingswood Group of Companies
                                                                congratulations to
Bucha Brew                                                    Thethe  Forum Group
                                                                  Kingswood   for Women
                                                                                    of Companies and its principal share
                                                                 Entrepreneurs
                                                              family               on this
                                                                     of Vancouver, having proudly given back to our loca
CountDown Events                                                 20th
                                                              over      anniversary of
                                                                   70 years.
DJ Pri                                                           selfless dedication
                                                              Wein
                                                                 extend   our warmest
                                                                    mentoring      andcongratulations to the Forum for Wo
Eve’s Crackers                                                   this 20th anniversary
                                                              on supporting     womenofinselfless dedication in mentori
Everyday People Typewriter Poems                              women   in achieving
                                                                 achieving         their
                                                                               their     goals.
                                                                                     goals.
Fairmont Hotel Vancouver
Fairware
Fuoco Photography
Givergy
Innovation Lighting
Mala the Brand
NUVO
Nyoka Design Labs
Pro Show Audio Visual
Rich&Jay
Stand & Deliver Performance Coaching
T HE ODLUM BR OWN F ORUM PI TCH FI N ALE                                             31

                                                   MY WOR D:

                                                   PERSPECT IV E
                                                   Looking back, so many years
                                                   ago, this is where I gained the
                                                   understanding of perspective.
                                                   At the time it seemed impossibly
                                                   hard to step out of our business
                                                   every Monday evening to meet
                                                   up with a group of women in
                                                   very different businesses. But we
                                                   learned that despite us all being
                                                   in very different businesses, we
                                                   were all dealing with the same
                                                   issues. E-Series was my firsthand
                                                   experience of what it really means
                                                   to belong to a “group.” I like to
                                                   think our group was special, but
VOTING INFO                                        I think Christina had a tremendous
                                                   impact on cultivating this culture,
                                                   which is very much felt today.
                          When it’s time to cast
                          your vote, scan the      LOR I JOYC E, C UPCAKES
                                                   E-SER I ES G R AUDAT E, 2 0 0 3
                          QR code here or go to
                          digitaljoyengage.com
                          and enter code 27293
THANK YOU ODLUM              T IT L E SP ON S OR
BROWN FORUM
PITCH FINALE
SPONSORS

 PITC H C APITAL SP ON SOR   SILV ER SP ON S O R S

BR O N ZE SP ON SOR S

DIA M O ND PAR T N ER        MED IA PAR T N ER       WI NE PAR T NER
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