Air France-KLM, European leader in South East Asia - January 2015
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Air France-KLM,
European leader in South East Asia
January 2015
1
VOYAGEZ
ENJOY VERS
THE LE MONDE
ENTIRE WORLDENTIER DEPUIS
DEPARTING FROM ASIA
L’ASIE
AFRICA
Grâce aux
Thanks réseaux
to the combinés
partnership d’AIR AIR
between FRANCE et KLM
FRANCE and et
KLMde along
leurs partenaires SkyTeam,
with our SkyTeam profitezwe
partners, d’un large
offer onechoix
dethe
of volslargest
vers plus de 1000
networks destinations.
giving you access to over 1000 destinations.
Exceptional new cabins take off to South East Asia
A region experiencing an economic boom, Air France-KLM intends to offer its best products and
services to its customers in South East Asia.
As from February 2015 and throughout the winter season, the new Air France cabins will be available
on board all flights to Singapore and Jakarta, for optimal travel comfort. Since September 2014,
customers have already been enjoying these exceptional new cabins on certain flights to these two
cities.
On board the Boeing 777-300 equipped with these cabins, customers can enjoy a real designer
suite in the La Première cabin. Each one provides optimum privacy and enables passengers to isolate
themselves partially or totally, in absolute comfort. Well-being, tranquillity and serenity go hand in
hand, for exceptional travel comfort.
Travelers can also enjoy the new Business cabin, a real cocoon in the sky. They also benefit from the
new Economy cabin, offering optimal comfort for all, as well as Premium Economy, with 40% more
space.
Furthermore, KLM Royal Dutch Airlines’ new World Business Class is available this winter to Bangkok
for optimum travel comfort.
New features between Europe and South East Asia
Air France-KLM, European leader in South East Asia*, operates flights to eight destinations in this
region on departure from Paris-Charles de Gaulle and Amsterdam-Schiphol, with over 90 weekly
flights, including some with its partners Vietnam Airlines, Malaysia Airlines, China Airlines and Garuda
Indonesia.
In winter 2015, Air France is maintaining its daily service to Jakarta (Indonesia) launched in summer
2014, as a continuation of the flight to Singapore. Furthermore, in order to take advantage of the
seasonality of certain destinations, Air France is strengthening its offer during the peak winter season,
from mid-December to mid-March, with a daily flight to Bangkok (Thailand) and a fourth frequency
to Kuala Lumpur (Malaysia).
The Air France-KLM Group is also developing its cooperation with its Asian partners to offer customers
more connecting opportunities and destinations in South East Asia. As from 19 January 2015, KLM
Royal Dutch Airlines will offer new flight frequencies on a codeshare basis with Garuda Indonesia from
Amsterdam to Jakarta, strengthening its cooperation with the Indonesian airline. In July 2014, Air
France also signed a code-share agreement with Garuda Indonesia, enabling its customers to continue
their trip to Jakarta and Denpasar (Bali) on arrival in Singapore or Kuala Lumpur thanks to a wider
range of flight schedules. This agreement also enables them to fly to Surabaya-Juanda international
airport (East Java) from Singapore.
*in terms of market share between Europe and South East Asia in summer 2014
3
Hanoi 5 VN
City of Manila 7
Bangkok 7 7 (7 CI)
Hô Chí Minh City 3
Kuala Lumpur 4 7 (7 MH)
Singapore 7 7
Jakarta 7 7 (4 to 5 GA*)
Denpasar 7
WEEKLY FREQUENCIES
Air France
KLM Royal Dutch Airlines
VN: Vietnam Airlines
GA: Garuda Indonesia
* as from 19 January 2015
CI: China Airlines
MH: Malaysia Airlines
A vast network between Europe and South East Asia
On departure from the Paris-Charles de Gaulle and Amsterdam-Schiphol hubs, Air France-KLM offers
over 90 weekly flights to 8 destinations in South East Asia: Bangkok, Denpasar (Bali), Ho Chi Minh City,
Jakarta, Kuala Lumpur, Manila, Singapore and Hanoi (on a code-share basis with Vietnam Airlines).
Thanks to the code-share agreements with its partners Garuda Indonesia, Bangkok Airways, Malaysia
Airlines, China Airlines and Vietnam Airlines, the Group can offer increased flight frequencies between
Europe and South East Asia and access to an extended network of 22 destinations in Indonesia
(Surabaya, Balikpapan), in Vietnam (Da Nang, Nha Trang, Hué), in Cambodia (Siem-Reap, Phnom
Penh), in Thailand (Koh Samui, Chiang Mai, Chiang Rai, Sukhotai, Udon Thani, Phuket, Trat), in Myanmar
(Rangoon), in Laos (Luang Prabang, Vientiane) and in Malaysia (Kota Kinabalu, Kuching, Langkawi, Miri,
Penang).
A complimentary local network
In South East Asia, Air France and KLM Royal Dutch Airlines enable their customers wanting to travel
only between Singapore, Indonesia and Malaysia to take their flights. Furthermore, in Singapore,
travelers can now fly to Jakarta with Air France, as well as to Denpasar (Bali) with KLM Royal Dutch
Airlines, as a continuation of the flight from Europe.
Kuala Lumpur
Singapore
Jakarta
Air France
KLM Royal Dutch Airlines Denpasar
5
Jakarta © Patrick Swirc
3 questions for Patrick Roux,
Senior Vice President Asia-Pacific Air France-KLM
Air France-KLM has a vast network in South East Asia. What have
been the most recent developments?
In South East Asia, we fly to eight destinations on departure from Europe and over 90 weekly flights
with our numerous Asian partners.
In Indonesia, we are continuing the Air France service to Jakarta, launched in July 2014, as a
continuation of the Singapore flight. We wish to increase our development in this country, a business
and tourism destination. Many international companies, including more than 250 French companies,
especially in energy, chemicals, telecommunications and manufacturing are present here. It is also
very popular with French and European tourists for the diversity of its scenery and cultures, and its
tourist infrastructure. Air France’s offer to Jakarta complements that of KLM Royal Dutch Airlines,
which also flies to this destination via Kuala Lumpur.
Moreover, in Singapore, customers benefit from Air France and KLM Royal Dutch Airlines’ totally
connected networks. As a continuation of their flight from Europe, they can now fly to Jakarta
with Air France but also to Bali with KLM Royal Dutch Airlines, with a shorter connecting time. Air
France and KLM Royal Dutch Airlines also enable travelers wishing to travel only between Singapore,
Indonesia and Malaysia to take their flights.
Finally, we are continuing to develop our cooperation with various Asian partners to offer more
destinations in South East Asia, and more connecting opportunities. In July, we signed a code-share
agreement between Air France and Garuda Indonesia, the second airline in South East Asia to have
joined the SkyTeam alliance, which strengthens the existing agreement with KLM Royal Dutch Airlines.
Moreover, as from 19 January 2015, KLM Royal Dutch Airlines will offer new codeshare flights with
Garuda Indonesia from Amsterdam to Jakarta.
What are the Group’s strengths in South East Asia vis-à-vis its
competitors?
In addition to our powerful long-haul network, our simplified connections at the Paris-Charles de
Gaulle and Amsterdam-Schiphol hubs and our corresponding flight capacity, we are constantly
upgrading our products and services to meet the specific expectations of our customers.
Air France and KLM Royal Dutch Airlines are both progressively upgrading their long-haul cabins. The
Group plans to become a global reference in terms of comfort, service and catering.
Singapore and Jakarta were Air France’s first destinations to welcome our first Boeing 777-¬300
fully equipped with its four new cabin classes, including the La Première cabin. As from February
2015 and for the entire winter season, each of Air France’s daily flights from Paris-Charles de Gaulle
to both these destinations will be equipped with the latest new cabins, for optimum travel comfort.
Furthermore, the new KLM Royal Dutch Airlines World Business Class is available on the Boeing 747
to Bangkok.
Finally, we are developing innovative services so that we can always make our customers’ journeys
that much easier. Our exclusive services “AF Connect” and “KLM Connect” enable customers to be
kept properly informed about their flight in real time. Our social media pages are also a very valuable
aid in maintaining close ties with our customers. Very active on Facebook and Twitter, we respond
directly to our customers’ requests about their trip, 24/7.
7
Bali ©Joanne Kim
Air France-KLM is a highly committed group. What have been your
recent actions in South East Asia?
In South East Asia, we are involved in projects with associations and NGOs via the Air France and KLM
Royal Dutch Airlines corporate foundations. We support numerous development projects with a view
to delivering concrete results in all the destinations we serve.
For instance, we are particularly active in the Philippines. In November 2013, following the Haiyan
typhoon in the region, the Air France Foundation organized a major fundraising campaign to help
the victims of this tragedy. At the same time, Air France and KLM Royal Dutch Airlines support the
Gawad Kalinga association, which combats poverty in the Philippines by providing the underprivileged
with the necessary material and human resources to guarantee sustainable development.
In environmental terms, KLM Royal Dutch Airlines also supports the WWF which fights tirelessly for
the conservation and diversity of species in the «Coral Triangle», currently endangered because of
overfishing, pollution and global warming.
9
La Première, exceptional made-to-mesaure service
The best of Air France to South East Asia
Starting February 2015 and for the entire 2015 winter season, all Air France flights to Singapore
and Jakarta will be equipped with the Company’s latest long-haul cabins, with space, comfort and
pleasure as the watchwords.
La Première, exceptional made-to-measure service
Exclusive personalized service at the airport
At Paris-Charles de Gaulle airport, customers are totally looked after from their arrival, when a porter
takes charge of their baggage, to check-in formalities, and then in the exclusive La Première lounge.
Designed by interior architect Didier Lefort, the La Première lounge at Paris-Charles de Gaulle provides
passengers with over 1,000 sq. m of space where they can dine, work or relax. A Spa operated by the
Biologique Recherche brand offers personalized treatments. There is a wide selection of newspapers,
magazines and books including books on art. Wide-screen televisions broadcast the news channels. The
lounge also highlights fine French dining. The restaurant features menus designed by Alain Ducasse and
a selection of the finest wines from the Air France cellar. There is also a bar serving delicious cocktails. A
true moment of relaxation in a haven of peace.
In 2014, at the « World Airline Awards » organized by Skytrax, this La Première lounge was named best
First Class lounge in the world. The lounge’s restaurant and its menus drawn up by chef Alain Ducasse
also won the prize of the best dining service at a First Class lounge.
On board, a true designer suite
On board, each guest has a designer suite, ensuring optimum privacy. Air France dresses each suite
with thick curtains, held back with leather tiebacks. A unique and daring concept, they enable the
passenger to decide whether to be totally isolated or just partially. The La Première suite then
becomes a vast, totally private space, with 3 square metres available for each passenger. The vast
seat promotes rest and relaxation. The seat’s clean lines, with integrated lumbar support, embrace
any morphology so that each guest can find an optimum position of comfort. In an instant, the seat
turns into a fully-flat bed over two metres long. The armrests are fully retractable and offer a vast
space 77 cm wide. When the curtains are closed, the partition raised and the light subdued, the suite
embraces the passenger, for total privacy.
With Sturia caviar, menus created by Michelin-starred chefs, a wine list signed by internationally
renowned experts, French cuisine is celebrated throughout the flight with exceptional tableware
designed by Jean-Marie Massaud. Passengers are free to choose the dishes they want to taste,
whenever they want. Air France has drawn up the menu as in a gourmet restaurant, with the help
of the Servair Culinary Studio chaired by Joël Robuchon. Since 1 December 2014, Anne-Sophie Pic,
the only woman in France with three Michelin stars, has been designing some of the dishes in this
exceptional cabin.
11A new private jet service
A new private jet service
Air France, in partnership with Wijet, is offering a new range of private jet services. This service is
exclusively dedicated to connecting passengers at Paris-Charles de Gaulle, before or after their long-
haul flight on Air France in the La Première cabin and their travel companions traveling in the Business
cabin. The trip is totally bespoke, from the customer’s departure to their arrival at destination,
including optimized connection time at Paris-Charles de Gaulle.
Bespoke services
The private jet services are operated by Wijet in Cessna Citation Mustang-type aircraft, which can
take-off from or to 1,200 airports in France in Europe within two and a half hours of Paris, an ideal
solution for flying to a destination which is not served by a major airport or which is closer to home.
Customers can also choose their own departure time.
At the jet’s departure airport, departure procedures are simplified. There are no check-in formalities
and boarding is immediate. At the arrival airport, customers disembark with their baggage without
waiting.
When they board an Air France private jet, customers enjoy a private cabin with just four large
leather club seats. Two seats recline to 140°, ideal for relaxing during the flight in a particularly quiet
cabin. Personal storage and folding shelves enable you to organize your trip at your convenience.
On board, a selection of alcoholic or soft drinks, a selection of exclusive French pastries or a «lunch
box»* are offered during the flight. Daily newspapers, magazines, touchscreen tablets and free
satellite telephone services are also available.
Moreover, with this exclusive private jet service, La Première customers earn Miles as part of the
Flying Blue frequent flyer program.
A service 40% cheaper than our rivals
This new service is on offer at particularly competitive fares, 40% cheaper than the fares offered on the
market. Fares start at 2,400 euros including tax per hour for a return trip** to or from Paris-Charles de
Gaulle. This fare applies per aircraft and not per passenger.
Fast and easy connections at Paris-Charles de Gaulle
With this completely bespoke offer, the connection between the private jet and the long-haul flight
is optimized both on departure and on arrival at Paris-Charles de Gaulle. At each stage of the trip,
customers are accompanied by an Air France La Première agent. They are systematically greeted
at the door of the aircraft, and are taken by car to board their next flight. A limousine is provided
between the long-haul flight and the private jet, and vice versa. If the customer wishes, he or she can
also go to the La Première lounge, the most exclusive of all Air France lounges.
Baggage is taken care of by Air France, check-in and security checks at the airport are simplified and
passengers can board at their convenience on their long-haul flight.
* Available on request before the flight.
** The return must be made within two days of departure.
13Business, a private cocoon in the sky
Business, the best of French lifestyle
With optimum attention to detail, Air France’s Business class is continuing to evolve to offer its
customers the best of French lifestyle. With a completely revised cabin interior and meals signed by
master chefs served on board, the Company is now offering ever more refined service.
A private cocoon in the sky
On board Air France’s new Business class, passengers enjoy their own bubble of privacy. This cocoon
adapts to the shape of each individual, from seating position to a true bed. At the heart of the curved
structure, each passenger creates their own space, enveloping and protective, according to their
desires. The seat’s soft foam is designed to offer impeccable quality of sleep. The bed’s enveloping and
padded headboard conveys an impression of being in a warm, contemporary room, a signature feature
of Air France seats. On the aisle side, the leather armrest lowers completely, offering additional space
to find an ideal sleeping position. With simpler commands and more storage space, the seat also has
a new 16/9 screen. The soft duvet and XXL-sized feather down pillow have also been designed with
the passenger’s optimum sleeping comfort in mind.
This new seat was developed around the concept of 3 “F”:
- FULL FLAT - the seat converts to a horizontal bed – 180° - for crossing time zones without fatigue;
- FULL ACCESS - direct access to the aisle, regardless of the seat’s location in the cabin;
- FULL PRIVACY - a protected area through the seat’s enveloping curves, providing a true bubble of
privacy in the sky.
Régis Marcon, a chef in the Business cabin
Air France intends to surprise its customers with the best of French fine cuisine. Since 1st April 2014,
Régis Marcon, the triple Michelin-starred chef, has signed five new dishes for Business class customers.
For a period lasting several months, Air France’s Business class customers can enjoy new flavours on
board the Company’s long-haul flights.
Access to more than 500 lounges worldwide
Around the world, Air France customers travelling in Business class have access to over 500 Business
lounges, including 40 Air France lounges, offering a wide range of services in a calm and welcoming
environment, away from the bustle of the airport. At Paris-Charles de Gaulle, Air France Business
customers have access to six lounges on departure of their flight (Terminal 2E, 2F and 2G) and one
arrivals lounge (Terminal 2C).
The largest Business class lounge on its network is situated in the boarding satellite Hall M of Terminal
2E. Spanning over 3,000 sq. m and dedicated to customers’ well-being, this new lounge, designed
by Noé Duchaufour-Lawrance, allows passengers to make the most of their time prior to take-off or
between flights. In this haven of peace, an offer of hot food supplements the snacks and beverages
already provided in other Air France lounges. A Clarins beauty care and massage service and shower
facilities invite passengers to relax before boarding and Wi-Fi access, touch screens and self-service
computers allow passengers to work in peace.
15Premium Economy, 40% more space
Premium Economy, enhanced comfort and more services
The Premium Economy cabin offers a more comfortable way of travelling at affordable prices
in a separate cabin, offering 40% more space than Economy Class. The comfort and peaceful
surroundingsin this intermediate cabin class situated between Business and Economy class make it
a privileged area for relaxing in the sky which has won over close to 3 million customers since it was
launched.
The seat, reclining to 123° within a rigid shell to protect passenger space and privacy, is 48cm wide
and has 10cm-wide leather armrests enabling each passenger to rest their elbows without intruding
on their neighbours.
Air France is continuing to improve its comfort by offering new, softer seat cushions. Seats are also
equipped with a large, 12-inch in-seat video screen and a multi-position footrest.
All around the world, Premium Economy customers benefit from SkyPriority advantages, ensuring
streamlined ground services with faster, privileged access through all airports around the world.
Eugeni Quitllet’s designer creations on board
Eugeni Quitllet has designed a new range of aesthetic and practical tableware for Air
France’s Economy and Premium Economy cabin classes. He has also designed a cone,
with the Air France logo, containing candies and oshibori. Offered at the end of the
meal, it constitutes a unique souvenir of the flight which you can take home.
17Economy, your essential Air France
Economy, your essential Air France
The new Economy cabin allows passengers to enjoy the essentials of Air France service at attractive
prices.
The Company has completely revised its seat, including the seat cushion and seat back with new
foam. Large, soft headrests, adjustable in height and on each side, adapt to each passenger. The
armrests are fully retractable and blend in with the chair back, facilitating access to the seat and
favouring relaxation. The personal seat tray is larger, so that each passenger can eat or work more
comfortably. To recharge electronic devices, both sockets are now installed at each row of three
seats * in addition to the USB port that can easily recharge mobile phones. A fleece blanket, an audio
headset, a refreshing towel and eye mask also contribute to customers’ well-being.
The new latest generation touch screens offer a considerably larger, high definition picture: 9 inches
compared with 6 to 8 previously. With a completely redesigned graphic interface, similar to the
browsing experience on a tablet, choosing entertainment has never been so intuitive. Movies, games,
music, TV shows, and other programs make the flight even more fun. Twelve languages are available**
and the content is enriched with more than 1,000 hours of programmes on demand, available from
boarding until arrival at the destination airport.
An à la carte gourmet dining service
On long-haul flights, Air France’s meal service*** combines quality, balanced and original dishes. During
the aperitif, Champagne, wine, fruit juice and many other beverages are available for passengers,
accompanied by savoury biscuits. A choice of two hot dishes is then offered.
Customers can try a number of gourmet creations that vary from one month to the next and the
destinations served by the Company. This main dish is accompanied by a “cool box” in the Air France
colours containing fruit, cheese and butter, an elegant addition to the meal tray. A starter, dessert
and an offer of bread round off this complete meal. At the end of the meal, coffee, tea and liqueurs
are served by the cabin crew.
A second hot meal is now available on flights lasting longer than 8 and a half hours. On flights lasting
more than 10 and a half hours, ice cream is also available for all customers, proving a new gourmet
experience during the flight.
In Economy and Premium Economy Air France also offers “à la Carte” menus. “Ocean”, “Tradition”,
“Italia” and “Selection Le Nôtre”, these four menus are available on Air France’s long-haul flights on
departure from Paris. They can be ordered for a price ranging from 12 to 28 euros on airfrance.fr at
the time of booking or in the «View / change your reservations» section as well as from call centres
and Air France ticket offices 24 hours before departure.
* Except for the first row in the cabin, where an electric socket is installed for each seat.
** French, English, Spanish, Brazilian Portuguese, Chinese, Japanese, Korean, German, Italian, Dutch, Russian and Arabic
***Offer available on nearly all long-haul flights and partially available on flights to Bangkok, Cancun, Montreal, the Caribbean
and the Indian Ocean.
19Air France, France is in the air
With its new advertising campaign “France is in the air”, Air France is daring to be different. The
new campaign consists of numerous visuals illustrating the services offered by the company - the
comfort of the A380, the new La Première cabin, the new Business cabin, gastronomy, the network,
SkyPriority, etc. It is supplemented by visuals depicting iconic destinations served by Air France,
including Jakarta in South East Asia.
With its new signature “France is in the air”, it illustrates France’s openness and internationality and
highlights the positive universal values associated with France: the art of living, a French spirit, luxury
brands and Michelin-starred chefs who are popular in France and abroad.
21World Business Class: a new concept of comfort
With this new design sustainability and
innovation are the two principlesKLM Royal Dutch Airlines’ long-haul cabins
World Business Class
The new World Business Class is available on intercontinental flights and provides passengers with a
new concept of comfort. On flights to south East Asia, World Business Class is available this winter
2015 on the Boeing 747 to Bangkok.
Feel at home
Together with the Dutch top designer Hella Jongerius, KLM Royal Dutch Airlines has introduced a
whole new atmosphere in the World Business Class. The feeling of being at home was the designer’s
aim. The 2.07-metre full-flat seat contributes to the complete comfort. Besides the recognizable,
fresh, blue KLM Royal Dutch Airlines-colour, Hella Jongerius used warm colours to create a comfortable
atmosphere. With this new design sustainability and innovation are the two principles: durability and
innovation.
On board, enhanced comfort
KLM Royal Dutch Airlines has introduced new tableware for passengers in World Business Class and
Europe Business Class, designed by Marcel Wanders. His designs reflect the past of KLM Royal Dutch
Airlines and give a new, surprising vision for the future. Viktor & Rolf have created the amenity kits,
containing all passengers’ essentials for ensured comfort. The kits contain a toothbrush & toothpaste,
socks etc. to make our customers feel as comfortable as possible.
Interactive entertainment
All passengers benefit from a state-of-the-art interactive entertainment system, more than 85 films,
over 150 TV programs, as well as 50 KLM Royal Dutch Airlines exclusive audio programs and over 200
CDs on an individual 17-inch screen. Passengers can also enjoy reading a wide range of international
newspapers and magazines provided on board.
A wide range of menus
Special attention has been paid to the menus. Passengers can choose from:
- Menus designed together with young European chefs;
– A wine list chosen by renowned sommeliers;
- A light meal or a snack on night flights;
- The continuous Skybreak service on flight lasting more than eight hours (assortment of small snacks
and refreshments).
23KLM Royal Dutch Airlines has two modern Crown Lounges at Amsterdam-Schiphol
At the airport: benefits that save time
Passengers travelling in World Business Class and/or Elite and Elite Plus customers can benefit from a
number of exclusive services:
- Dedicated check-in desks;
- Priority baggage handling;
- An additional baggage allowance of 10 kg (total of 30 kg);
- Two carry-on items;
- Priority boarding;
- Priority disembarking for World Business Class and Europe Select passengers;
- Access to the KLM Royal Dutch Airlines Crown Lounges;
- Fast-track customs and police formalities at Amsterdam-Schiphol (for
flights between Schengen countries) and certain other European airports.
The lounges at Schiphol
KLM Royal Dutch Airlines has two modern Crown Lounges at Amsterdam-Schiphol, one in the
Schengen area as well as an Intercontinental Crown Lounge. Together the Crown Lounges offer over
1,440 seats over an area of 6,000 sq. m. and are equipped with entertainment rooms with individual
screens with TV, music and games on demand. There is also a separate smoking room and several self-
service buffet areas with a wide selection of warm, healthy meals, together with snacks and drinks.
For passengers with a transfer there are relaxation areas with comfortable seats and showers (only
in the Intercontinental lounge). For business travelers who are looking for a place to work, free WiFi,
in-seat power and data ports in several seats and workplaces with a PC are available.
In October 2014, the Company officially started work at Amsterdam-Schiphol on the construction of
a new World Business Class lounge for customers on intercontinental flights. By developing this new
lounge, KLM Royal Dutch Airlines intends to meet the wishes of its passengers and offer more comfort,
rest, relaxation and entertainment. These requirements will be met in separate areas, each with its
own atmosphere and unique furniture. This new lounge will open its doors in 2016.
25A new inflight entertainment system
New features on KLM Royal Dutch Airlines’ Boeing 777
After having renovated its World Business Class cabins on its fleet of Boeing 747-400, KLM Royal Dutch
Airlines is progressively transforming its Boeing 777-200 and 777-300. In addition to the new World
Business Class interior and a whole new inflight entertainment system, designer Hella Jongerius has now
also designed a new Economy Class interior.
More legroom and more comfort in Economy Class
The smart design of the new Economy Class seats creates extra legroom. In addition, the ergonomically
optimised headrests offer improved neck support. Specially designed cushions as well as durable, high-
density materials and a power outlet add to passenger comfort.
A new inflight entertainment system, featuring a larger 9-inch, HD-quality touchscreen, offers access
to more than 150 movies and 200 TV shows in many languages, including many local movies. It also
offers access to interactive 3D cards and a ‘seat chat’ app that allows travellers to communicate with
passengers who are seated elsewhere in the cabin
Another key improvement is that the new seats are the lightest in their class. Less weight means lower
fuel consumption and, hence, lower CO2 emissions.
Exclusive personal space in World Business Class
Together with the introduction of the new Economy Class, KLM Royal Dutch Airlines has introduced
a new World Business Class interior aboard its Boeing 777 fleet. Naturally, the standard matches that
of the new World Business Class interior introduced aboard the Boeing 747 fleet.
The design revolves around the new full-flat seat. The positioning of the new seats in the cabin and
various other smart design elements ensure maximum privacy while sleeping or working. The pallet
of warm colours – that differ per seat – and plenty of storage space ensure greater comfort and
more personal space for passengers. In combination with the bigger soft cushions and luxurious new
blankets, all this ensures a warm and friendly atmosphere in the new World Business Class.
The 16-inch screen, operated with a touchscreen handset, adds to the luxurious Business Class
experience. Furthermore, passengers have a dual-screen option that allows them to watch a movie
and simultaneously play a game or chat.
27Ergonomically-designed seats for maximum comfort
Economy Class & Economy Comfort
Key benefits
Travelling KLM Royal Dutch Airlines Economy Class on long-haul flights combines comfort and
relaxation. Passengers can expect optimum travel conditions at the best value for money.
- Ergonomically-designed seats for maximum comfort;
- With the video-on-demand system on board the long-haul fleet, passengers can choose from a
large selection of programs on the individual interactive screens built into the seat’s headrest;
- The possibility of receiving and sending text messages and e-mails.
Attentive service to meet individual needs
To ensure optimum comfort, KLM Royal Dutch Airlines offers personalized services:
- The cabin crew speak several languages;
- Seats allow passengers to rest and relax and are equipped with adjustable headrests and armrests
and lumbar support;
- Hot towels are distributed before the meal on long-haul flights;
- A blanket and a pillow are provided for a full night’s sleep;
- Activity sets for kids and baby care items, ensuring everyone enjoys their time on board;
- A meal and a light meal, regardless of the flight duration, plus snacks on flights longer than 7 hours
(including tubs of ice-cream).
Economy Comfort
KLM Royal Dutch Airlines offers its customers extra comfortable seats with its “Economy Comfort”
product on European and Intercontinental flights.
The Economy Comfort zone offers:
- Up to 10 cm (4 inches) more legroom;
- Up to double the normal recline;
- Seats in front of the Economy Class cabin.
Passengers can reserve their Economy Comfort seat online when making their booking or via MyTrip
(at www.klm.com) up to 48 hours before departure.
From the time passengers arrive at the airport, they have also the possibility of checking in at a self-service
kiosk in a dedicated check-in area.
Easier connections
- Before landing at Amsterdam-Schiphol, passengers are provided with updated transfer information
(boarding gate number, departure time);
- Once on the ground, they can simply go straight to the boarding gate of their connecting flight
- Additional information can be found at one of the KLM Royal Dutch Airlines transfer desks;
- Passengers can also use one of the self-service transfer kiosks at Amsterdam-Schiphol airport.
29Apps and mobile websites
A fully digital trip
Before and after your trip, find Air France and KLM Royal Dutch
Airlines on Facebook and Twitter
On Facebook and Twitter, Air France and KLM Royal Dutch Airlines offer their customers 24/7
assistance, in an aim to provide even better service. KLM Royal Dutch Airlines answers questions 24/7
in eleven languages. Air France currently has a service in nine languages and answers questions 24/7
in French and English.
The Air France and KLM Royal Dutch Airlines Facebook pages currently have close to 13 million fans,
and offer product and service information in addition to competitions and special offers. Both airlines
are also active on Twitter with close to 2 million followers.
Air France answers passengers’ questions directly on its account @AirFrance. The accounts in Malaysia
(@AirFranceMY), Singapore (@AirFranceSG) and Indonesia (@AirFranceID) are dedicated to the
commercial news in each country.
KLM Royal Dutch Airlines also has accounts dedicated to commercial news in Singapore
(@ KLMSingapore), Malaysia (@KLM_MY) and Indonesia (@KLM_ID). In addition, the Twitter account
@KLM_localeyes offers tips given by a person from the country concerned every week: culture,
cuisine, exceptional sites, etc.
Apps and mobile websites
Air France and KLM Royal Dutch Airlines enable their customers with a smartphone to access free apps
as well as mobile websites (http://mobile.airfrance.com and http://mobile.klm.com) to purchase a
ticket and manage their reservations directly on their mobile.
The Air France apps and mobile website were completely redesigned in 2014. It is now possible to
organize an entire trip on your mobile: choose a flight, select a paid option, buy your ticket, modify
or cancel it.
To benefit from these services, go to http://mobile.airfrance.com or download the app on the
AppStore (iOS), Google Play (Android) and Marketplace (Windows).
AF Connect and KLM Connect, an exclusive, free service
When booking their flight, customers benefit from AF Connect and KLM Connect, an exclusive, free
service, with no registration or subscription, which proactively informs customers of any changes or
irregularities during their trip.
New travel guides
To help customers choose their ideal destination, Air France has launched Travel by Air France, its
new travel guide. It enables customers to explore more than 60 destinations served by the Company
worldwide. According to the cities on offer, Air France has chosen interesting places, unusual addresses
or events not to be missed. Travel by Air France also includes the views of many local and international
personalities to illustrate each city.
On the KLM.com website, users can also enjoy a travel guide to 100 destinations. It recommends
hotels, restaurants, interesting places and practical information on the airport, transport to the city,
visas and local currency. It also contains updated information on local events and the weather.
31SkyPriority - exclusive advantages from
check-in to baggage deliverySkyPriority: exclusive advantages
from check-in to baggage delivery
SkyPriority provides exclusive SkyTeam benefits at airports for the 20 alliance members to provide a
seamless travel experience for passengers traveling in La Première / Business / Premium Economy or
SkyTeam Elite Plus members.
SkyPriority is present at Bangkok International Airport, Denpasar (Bali), Ho Chi Minh City, Jakarta,
Kuala Lumpur, Manila and Singapore. Easily recognizable, the “SkyPriority” logo appears on boarding
passes and on all signage at airports. The service offers eligible passengers priority check-in, faster
and privileged access to security controls as well as customs clearance and priority boarding free of
charge.
SkyTeam is the first airline alliance to offer its Premium passengers a set of priority ground services.
Today, this service is available at more than 1,064 airports worldwide.
Over 1,000 destinations with SkyTeam
The airline alliance SkyTeam today has 20 members worldwide including Garuda Indonesia and
Vietnam Airlines. It offers customers a comprehensive package for the transport of passengers and
cargo. Member airlines have established alliances to expand their services and increase their growth
prospects on all their markets.
When they travel on one of the 20 SkyTeam member airlines, customers enjoy unique facilities to
travel on flights of several airlines. They can earn miles for different airlines and enjoy access to over
520 lounges worldwide. In total, the 20 members of SkyTeam serve over 1,064 destinations in 178
countries.
33Flying Blue, the leading frequent flyer programme
Flying Blue: the leading frequent flyer programme
Flying Blue, the leading frequent flyer programme in Europe with 24.5 million members, has 31 airline
members and more than 100 non-airline partners.
The more members travel, the more their loyalty is rewarded. With Flying Blue, customers can access
many services specifically designed to make their trip even more enjoyable.
At www.airfrance.fr and www.klm.com, members can access their account, directly obtain «award
tickets» or have their accounts updated with Miles.
At www.flyingblue.com, they can easily book promotional «award tickets» which are only available
online: Primes@Promo. It also includes all the various ways to earn or spend Miles and an exhaustive
list of all offers available with programme partners in the «Flying Blue Store».
For new members, the presentation of Flying Blue is very detailed with a description of the benefits
linked to the various different statuses explained with videos and tutorials.
www.flyingbluenews.com
35Biofuels, the energy of the future
Air France-KLM, committed to sustainable development
Social and environmental commitment is at the heart of the Group’s strategy to reconcile growth,
social progress and respect for the environment. Air France-KLM is concentrating on four main issues:
reducing its environmental footprint, integrating sustainability development into its products and
services, promoting a policy of responsible human resources and contributing to the development of
the countries where the Group operates.
In 2014, for the 10th consecutive year, the Dow Jones Sustainability Index (DJSI) ranked Air France-KLM
leading airline group.
The Group is also leader for the sixth consecutive year in the broader «Transport» sector. This
distinction rewards the 24 most responsible companies in the world, each in their own industry.
Biofuels, the energy of the future
Highly committed to the use of biofuels, Air France and KLM Royal Dutch Airlines are involved in
numerous projects to promote this sustainable energy.
Among the innovative initiatives taken recently, KLM Royal Dutch Airlines has taken an active part
in the «BioPort Holland Project». This public-private partnership aims to promote a supply chain of
sustainable biofuels at competitive prices.
In October 2014, at the launch of the “Lab’line for the Future” operation, a showcase of innovation
for sustainable development, Air France inaugurated a new series of flights powered by biofuels on the
Toulouse – Paris-Orly route. On this route, one weekly flight up to September 2015 will be powered
by biofuel manufactured with innovative technology which processes sugar.
37Philippines - ©Thomas Louapre
Air France-KLM, a responsible leader
As a leading airline group, Air France-KLM is aware of its responsibilities to create a more sustainable
world.
The Group is committed to helping associations and NGOs and supports many development projects for
concrete action wherever it is present. It contributes in many different ways, with donations, transport
facilities, volunteer activities and awareness campaigns. A commitment that it shares with its customers
by donating Miles.
A pioneer in the field of corporate foundations, the Air France Foundation supports projects to help
children and young people who are sick, disabled or underprivileged in France and in countries where
the airline operates. In South East Asia, the Air France Foundation operates in six countries: Cambodia,
Indonesia, Laos, Philippines, Thailand and Vietnam.
When typhoon Haiyan caused devastation in the Philippines in November 2013, the Air France Foundation
provided support to victims in several different ways. It stepped up initiatives to raise funds to help to
repair damage caused by the typhoon. The Air France Foundation notably provided financial aid to the
Caméléon association, working to protect and reintegrate young Filipino girls who have been victims
of mistreatment and abuse. The donations have gone towards the reconstruction of the buildings and
infrastructure where these young girls stay and which had been severely damaged by the typhoon.
In 2014-2015 the Air France Foundation funded 111 projects around the world, including 84 for children
in difficulty, 9 for sick children and 18 for children with disabilities.
Since 1999, KLM AirCares has been providing humanitarian support to organizations worldwide. AirCares
is particularly involved with children, giving them access to health care and education programs, in
partnership with NGOs.
In 2009, KLM Royal Dutch Airlines joined the association Gawad Kalinga, fighting against poverty in the
Philippines by providing material, moral and human resources to underprivileged populations to ensure
sustainable development. The Air France Foundation also supports this association. Today, 45 houses
have been built, benefiting Filipino people thanks to the help and support provided by the association.
Furthermore, KLM Royal Dutch Airlines also supports the WWF which relentlessly fights for the conservation
and diversity of species in the « Coral Triangle », currently endangered because of overfishing, pollution
and global warming.
39Air France-KLM Press Office - January 2015
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