ACCELER ATING Design & Engineering Innovation - 2021 Marketing Planner - Ploner B2B Marketing
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DESIGNCON
WHERE THE CHIP MEETS THE BOARD EMBEDDED SYSTEMS CONFERENCE
2021 Marketing Planner
ACCELER ATING
Design & Engineering Innovation
Engineering
DesignNews.com
WHO WE ARE 1.1 million
Design News INSPIRES INNOVATION! unique records
in the advanced design
We cover all aspects of engineering design. While maintaining representation of fundamental and manufacturing
engineering components, such as materials and motors, through our content we aim to inspire community
continuing innovations.
Based on those fundamentals, Design News’ media, educational, virtual and live-event content,
explores smart manufacturing’s robotics, cobots, and AI on the factory floor; next-generation
automotive and aerospace/defense; virtual reality and augmented reality; software, sensors, IoT,
and connectivity including 5G; critical power, battery, and energy design implementation; and
more to ensure that today’s engineering accomplishments bring forth tomorrow’s tech reality.
Our goal: help design engineers create tomorrow’s technologies and build better products!
Our multichannel digital solutions and events connect you 365 days a year
with buyers and decision-makers you want to meet online and in person.
465,302 57,120 386,012 7
regionally located, industry-leading events
co-located total unduplicated
community members and conferences showcasing the latest
live event attendance eNewsletter circulation
developments and technological innovations
EXPERIENCED TEAM OF EDITORS AND INDUSTRY EXPERTS DesignNews.com
Shana Leonard John Blyler
Vice President, Content & Strategy Electronics & Test
Becky Roll
Laurie Lehmann
Group Sales Director, Media Sales
Director, Live Content
Barbara Lundin
Naomi Price
Content Director
Conference Content Director
Rob Spiegel
Jennifer Campbell
Motion Control & Automation
Technical Content Producer
Dan Carney
Automotive & Electric Vehicle
Source: Publisher’s own data 2019-2020
WHO WE ARE
We’re part of Informa Markets - Engineering, which covers an extensive reach into the community we serve
with vast manufacturing and engineering knowledge. This distinct audience shares affinity and alliance to
Design News and its leading sister brands within their respective industries. Events include MD&M, Design
& Manufacturing, ATX, ESC, DesignCon, Quality Expo, and The Battery Show. We provide content, data, and
trade shows in the industries we serve as well as the Design News website and online supplier directory.
This marketing planner will help you connect, sell, and grow – that’s the power of Design News!
We offer the industry’s premier platforms for professionals to discover, network, and source. Our websites,
eNewsletters, webinars, email advertising campaigns, virtual & live events and other marketing tools will help
you reach new customers, enrich your relationships with existing customers, raise your reputation in the
industry, and improve your lead gen and ROI.
Design News’ Key Community Members You Want To Reach
TOP JOB FUNCTIONS INDUSTRIES DESIGNED FOR…
Industrial Machinery/Controls 90,269
140,521 Medical Device Equipment/Services 88,407
Design Engineering
Electronics Equipment/Services 80,963
Aerospace/Defense 57,232
150,292 Packaging 56,766
Engineering Project/
Process Management Appliances/Consumer Products 56,302
Automotive/Transportation 55,370
143,313 Computers/Office Equipment 49,322
Research & Development Telecom 46,530
Plastics & Rubber 40,947
72,121 Food/Beverage Manufacturing 40,156
Engineering Management Contract Manufacturing/Services 33,967
Source: Publishers own data 2019-2020 DesignNews.com
OUR SOLUTIONS
With a diverse set of products, our expert team
can help you plan and execute a multichannel
marketing campaign to give you:
• Direct access to qualified buyers and specifiers
WHICH MIX OF PRODUCTS
in Leading industries within Design Engineering
Top OEMS’s (Tier 1 and Tier 2 Suppliers)
WILL WORK BEST FOR YOU?
• Access to new markets
New Leads.
Online Traffic Drivers
• Great Visibility and brand awareness
Thought Leadership
New Customers.
Targeted Markets
Lead Generation
New Projects.
INDUSTRY LEADING BUYERS
Branding
3M INTEL
ABBOTT LABORATORIES JOHNSON CONTROLS
AGILENT TECHNOLOGIES LEXMARK INTERNATIONAL Website Advertising ★ ★ ★ ★ ★
AT&T MEDTRONIC
Design News Direct Online
BOEING MOTOROLA ★ ★ ★ ★ ★
Supplier Directory
BOSE ORACLE
BOSTON SCIENTIFIC PHILIPS MEDICAL SYSTEMS Webcasts & Online Courses ★ ★ ★ ★ ★
CHRYSLER PROCTER & GAMBLE
CISCO SYSTEMS QUALCOMM Editorial eNewsletters ★ ★ ★
DOW CHEMICAL ROCKWELL AUTOMATION
Custom & Product eNewsletter ★ ★ ★ ★ ★
EASTMAN KODAK SEAGATE TECHNOLOGY
FORD MOTOR ST. JUDE MEDICAL
Custom Admail ★ ★ ★ ★
GE AVIATION TEXAS INSTRUMENTS
GENERAL MOTORS THERMO FISHER Direct Lead Gen Program ★ ★ ★ ★ ★
HEWLETT PACKARD VERIZON
HONEYWELL WHIRLPOOL Conference Sponsorships ★ ★ ★ ★
IBM
DesignNews.com
DIGITAL SOLUTIONS
Our digital products serve as a reliable information source for advanced design and
manufacturing engineers and professionals, delivering the latest industry trends, as well as
technical and business information, straight to your target audience.
DIGITAL PRODUCTS —REASONS FOR USING RESOURCES TO LEARN ABOUT NEW SYSTEMS
44% 43% 43%
36%
30% 29%
15%
Trade Trade
Webcasts/ Case Studies/ Videos Online Social Media
Publication Publication
Webinars White Papers Catalogs
Website eNewsletters
The community’s use of digital
products continues to grow, up 33%
traffic growth since March in 2020!*
To keep pace with the demand, Design News
offers innovative, next-level products and services
that are proven to connect with the buyers and
audience you want to reach.
DesignNews.com
Source: Automation and Control Study 2020
*Publisher’s Own Data 2019-2020
DIGITAL SOLUTIONS
DesignNews.com ADVERTISING
Our online ad program connects your company with a large community
of engineering professionals. Include your message and start driving
audience engagement with your products and services. Ad positions
can be targeted by content categories and industries served.
7.4 Million+
total annual page views
to DesignNews.com Ad positions on DesignNews.com give you
maximum coverage sitewide.
165,542 Ad Spot
Top Leaderboard
Ad Specs
728×90 pixels & 320×50 pixels for mobile
average monthly
Boombox (First & Second Tier) 300×250 pixels
unique visitors to
DesignNews.com Welcome Billboard 640×480 pixels & 320×50 pixels for mobile
Wallpaper/Bookends Multiple
624,104 Native
Re-Targeting
300x225 pixels
728×90 pixels & 300x250 pixels
average monthly
Video Contact your account manager for details
page views on
DesignNews.com
DesignNews.com
Publisher’s own data 2019-2020
DIGITAL SOLUTIONS 386,012
ENEWSLETTERS
total unduplicated
eNewsletter
eNewsletters deliver the latest news, trends, technology applications, best-practice
tips, and product information to the inboxes of design engineering professionals.
circulation
DESIGN NEWS DAILY UPDATE
Four times a week, 70,000+ industry Ad Spot Ad Specs
professionals keep up with the latest
technology news and insights by Top Tier 125×125 pixels image with text
receiving the Daily Update. Second Tier 125×125 pixels image with text
Third Tier 125×125 pixels image with text
Square Ad 100×88 pixels image with text
NEW PRODUCT NEWS
New Product News (NPN) Ad Spot
eNewsletters are a welcomed
source for design engineers wanting Top Tier (1 per eNewsletter) Includes Video
to see the latest in new products Second & Third Tier (2 per tier) Includes Video
and services. NPNs are targeted to
the customers you want to reach. Product Spotlight (12 per issue)
These highly engaged, fully qualified
subscribers generate quality leads
for your company.
Design News has multiple eNewsletters
that will help you reach your business
objectives. Ask your Account Director
for more information.
Source: Publisher’s own Data 2019-2020
DesignNews.com
CUSTOM SOLUTIONS
LEAD GENERATION AND
FEATURED SPONSORED CONTENT
TELE-RESEARCH LEAD GENERATION
Our White Paper Cost Per Lead Program starts with an New Opportunity
experienced sales lead-generation team that will identify and
qualify targeted buying prospects from our advanced design FEATURED CONTENT UNIT (FCU)
community who have expressed an interest in the topic of The unit can include up to four tabs
your white paper. You pick the number of leads you need, depending on the amount of content
and you pay only for the leads we generate for you. the client provides. Content can include
white papers, research reports, datasheets,
Cost Lead Delivery Timeframe blogs, videos, or webinars.
$30 net/lead for standard white paper 50 Leads = 4-6 Weeks
$40 net/lead for standard white paper with 100 Leads = 6-8 Weeks
Headline: 10 words (max)
1 custom question 150 Leads = 8-10 Weeks Content: 75 words (max)
$50 net/lead for 2 custom qualifier questions 200 Leads = 10-12 Weeks
Image: 125x125 pixels (max 39k)
Note: Programs of 200+ leads on custom request basis File Format: JPG or GIF (animated GIF
OK w/client approval of
our policy)
Pricing: $5,500 net
Options: $6,500 net, bundled with
a DN daily eNewsletter
1 Tab Unit 2-4 Tab Unit
Provide up to 3 additional types of content (1 per tab):
• Logo (.EPS preferred) and • Blog: Provide an RSS feed for the blog feed you would like to
link to the sponsor’s feature OR a link to one specific blog.
privacy policy
• Twitter URL
• T hree white papers (PDFs
• One Video; YouTube link preferred, with title and short description.
or ungated links) and the
Character limits: 37 for the headline, 100 for the description
title and short summary for
each; 35 word max. • One Webinar: You Tube link or MP4, title and short blurb.
DesignNews.com Character limits: 37 for the headline, 100 for the description
DesignNews.com
CUSTOM SOLUTIONS We offer a range
WEBINARS of packages to fit your
budget and strategic
A webinar with Design News allows you to introduce goals, including live
your products and services, explain them, and place and on-demand
them in front of an active and qualified audience to webinars.
generate leads. Webinars increase current and future
customer‑base knowledge around your topic and
accelerate product adoption.
CUSTOM “LIVE” WEBINARS MULTI-SPONSORED EDITORIAL WEBINARS
• C
ompany-provided presentation • 20- to 30-minute presentation delivered by industry expert
moderated by a Design News editor • S
ponsor can present up to three slides of information
• 45-minute live event and 15-minute Q&A related to topic (five minutes total)
• Gated on DesignNews.com for one year • Moderator (Design News editor) interviews each sponsor
• Targeted campaign promotion • Two pre-determined questions (verbal only, no slides)
• 90-day lead reporting (no lead guarantee) • Q&A moderated by Design News editor
$10,000 net, sole sponsor • One-year archive with lead reporting
• Unlimited full-contact leads
$5,000 net per sponsor (maximum of four sponsors)
$10,000 net, sole sponsor
Editorial Webinars Appear Monthly on DesignNews.com
TOPICS INCLUDE BUT NOT LIMITED TO:
• 3D Printing • Automotive • Motion Control • Smart Manufacturing
• Additive Manufacturing • Battery • Robotics • Generative Design
• Aerospace • Defense • Sensors
• Automation • Medical
DesignNews.com
DIGITAL SOLUTIONS
DN DIRECT ONLINE DIRECTORY
Design News Direct is a comprehensive, SEO-rich resource featuring OEM
suppliers and manufacturers. It delivers qualified leads to your business
and brings a clear return on your investment. It provides suppliers and
manufacturers with a powerful marketing platform. A presence on
Design News Direct means more visibility for you with an audience that uses this
online directory again and again during the all-important purchasing process.
Most Popular!
Free Inform $5,000 net/year Educate $8,000 net/year Engage $15,000 net/year
Company Information* ✓ ✓ ✓ ✓
Additional Offices NO 6 6 6
Markets Supplied ✓ ✓ ✓ ✓
Categories 1 12 16 Unlimited
Description Length (words)* 100 750 Unlimited Unlimited
Embedded Profile Links NO 3 10 Unlimited
Linkable Company Logo NO YES YES YES
Social Media Links NO 8 8 8
Corporate/Cover Image* NO ✓ ✓ ✓
Carousel Images NO 6 8 12
Embedded Profile Images NO 3 7 Unlimited
Products or Services NO 5 10 Unlimited
Press Releases NO Unlimited Unlimited Unlimited
Videos
3 White Papers, 7 White Papers,
White Papers** Brochures, Brochures,
NO Unlimited
Brochures** Technical Datasheets, Technical Datasheets,
or Videos or Videos
Datasheets**
* General Information: Corporate Image and Company Information are loaded with keyword terms to be found in search describing your
company and what it does best to help the design engineering community as well as your company name, address, URL, etc. DesignNews.com
** These assets are gated and may collect leads.EVENT SOLUTIONS EVENT & CONFERENCE
SPONSORSHIPS GET YOU NOTICED
Increase your success at our events by investing in
high-profile sponsorships.
Our advanced design and engineering in-person and digital events and conferences are the perfect
environments to showcase and demonstrate your innovative technology, equipment, materials, and ON-SITE & DIGITAL NETWORKING
service solutions. • Conference Sponsorships
• Tech Theater
• Lunch & Learn
APRIL 13-15, 2021
1 DesignCon PRE-EVENT DIGITAL OPPORTUNITIES &
San Jose, CA | San Jose McEnery Convention Center SPONSORSHIPS
3 •F eatured Exhibitor Package — expanded event
website exhibitor listing
2
MAY 5–6, 2021 7 2
BIOMEDevice Boston 1 •F eatured Exhibitor PLUS Package — more
6
Boston, MA | Boston Convention &
Exhibition Center
4 exhibitor listing content to drive attendee
engagement
• Exclusive Online Directory Sponsorship
MAY 11–13, 2021 • Exclusive Online Floor Plan Sponsorship
3 Design & Manufacturing Canada, ATX Canada • Show Highlight Sponsorship
Toronto, ON l Toronto Congress Centre 5
• Product Category Sponsorship
• Pre-Event Email Campaigns
JUNE 15–17, 2021 • Event App Banner Ads
4 Atlantic Design & Manufacturing, ATX East,
Quality Expo SHOW DIRECTORY
New York, NY | Jacob K. Javits Convention Center
• Premier Directory Listing Upgrade
• On-site Show Directory Ads
AUGUST 10-12, 2021
5 Pacific Design & Manufacturing, ON-SITE VISIBILITY
ATX West • Signage
Anaheim, CA | Anaheim Convention Center
• Lanyard
6
SEPTEMBER 14–16, 2021
The Battery Show, Electric & Hybrid Vehicle
Technology Expo
#1
reason for attending:
• Bag
• Badge
Novi, MI | Suburban Collection Showplace
identify & source
potential suppliers
NOVEMBER 3–4, 2021
7 Design & Manufacturing Minneapolis,
or partners
ATX Minneapolis
Minneapolis, MN | Minneapolis Convention Center
DESIGNCON
WHERE THE CHIP MEETS THE BOARD EMBEDDED SYSTEMS CONFERENCE
DesignNews.comDESIGNCON
WHERE THE CHIP MEETS THE BOARD EMBEDDED SYSTEMS CONFERENCE
MEDIA ADVERTISING EXHIBIT SALES
& SPONSORSHIP
For information about exhibiting at our
Becky Roll Informa Markets - Engineering events
Group Sales Director, Media Sales
310-445-3704
becky.roll@informa.com
Our media and
Speak with an event expert
844-499-6645
event experts can
Julie Simoneau
East Coast
help you reach your
781-789-2505 target market.
julie.simoneau@informa.com Email your questions to an event expert
clientservices.ime@informa.com
Andy Dellins
West Coast
415-509-4531
andy.dellins@informa.com Contact us online
Doug Robertson
New Business
doug.robertson@informa.com
9103_DN21_Media_Kit_Design_News
Adela Ploner
International
+49 (0)8192-994 88 75
adela@ploner.de
Engineering
2901 28th Street, Suite 100
Santa Monica, CA 90405-2975
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