ACC AUSTRALIA 2021 - 2022 MEDIA KIT - Elevate your brand and engage with ACC Australia's national audience of legal professionals - Association ...
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ACC AUSTRALIA 2021 - 2022 Media Kit | 1
ACC AUSTRALIA
2021 - 2022 MEDIA KIT
Elevat e yo u r brand and engage wi th AC C Austral i a’s
nat ional audi enc e of l egal professi on al s.
2 | ACC AUSTRALIA 2021 - 2022 Media Kit
WHY ADVERTISE WITH US?
ACC Australia offers a unique opportunity to engage with
a national audience of in-house legal professionals.
It will increase your brand awareness with those new to
in-house, right through to chief legal officers.
Connect with influential decision makers –
a distinct legal market segment.
If your organisation markets its products, services, or
events to corporate or government law departments,
there is no better audience than ACC Australia.
ACC AUSTRALIA 2021 - 2022 Media Kit | 3
ACC AUSTRALIA AND ITS MEMBERS
W H O I S AC C A U S T R A L I A ?
ACC Australia is proud to represent the interests of lawyers working for corporations and government in Australia.
In-house lawyers constitute approximately 30% of the total Australian legal profession or about 14,000 practitioners,
making our role as the ‘voice of in-house lawyers’ a vital one for the furthering and advancement of the profession.
The Association of Corporate Counsel (ACC) Australia is part of a global network of over 45,000 in-house counsel
employed by over 10,000 organisations in more than 85 countries.
W H O A R E AC C A U S T R A L I A M E M B E R S ?
AGE
7% 20 - 30 Y E A R S
35% 31 - 40 Y E A R S
35% 41 - 50 Y E A R S
18% 50 - 60 Y E A R S
5% 60+ Y E A R S
0 5 10 15 20 25 30 35
B R E A K D O W N B Y S TAT E
TOTAL MEMBERS: APPROXIMATELY 4,000 AUSTRALIAN MEMBERS
General Counsel / CLO
INTERNA-
TIONAL AC T N S W NT QLD SA TA S V I C WA
24% Head of Legal/Manager (32) (237) (1307) (8) (442) (202) (57) (1243) (443)
0
1% 6% 33% 0.05% 11% 5% 1% 31% 11%
Deputy/Assistant
General Counsel
46% PROFESSIONAL 7% Senior Legal Counsel
TITLE 5
2% Legal Counsel /
Corporate Lawyer
21%
01
Energy
51
6.5% Finance & Insurance
18%
16% Government
6%
02
AU S T R A L I A - W I D E Health & Education
8% I N D U S T RY
Information Technology
B RE A K D OW N 15%
7.5%
Manufacturing &
52
6% Wholesale
0 59% 108% 15 20 25 30 35
Mining & Utilities
Property & Construction
03
Retail
Other
53
4 | ACC AUSTRALIA 2021 - 2022 Media Kit
C O N N E C T W I T H O U R M E M B E R S AC R O S S M U LT I P L E P L AT F O R M S
E NEWSLETTER – ACC AUSTRALIA AC C E X E C U T I V E
INSIDE IN-HOUSE WEBSITE RECRUITER
( F O R T N I G H T LY ) PROGRAM
EVENTS EDM – CAREER CENTRE SPONSORED
W H AT ’ S H A P P E N I N G WEBSITE CONTENT EDM
( W E E K LY )
If you are interested in combining multiple advertising platforms for an integrated cross-channel campaign, ACC
Australia offers a package discount. Please contact the ACC Australia Marketing team
(contact details on page 14) for more details.
D I G I TA L R E AC H
ALMOST OVER
3000 5300
VISITS PER MONTH LINKEDIN
ACC AUSTRALIA F O L LO W E R S
WEBSITE
25% 89% 1 in 2
AV E R AG E E - N E W S L E T T E R / OF MEMBERS FIND MEMBERS CONFIRMED
E V E N T E D M O P E N R AT E . THE INSIDE IN-HOUSE T H E Y L I K E TO K N O W A B O U T
E - N E W S L E T T E R A VA LU A B L E BENEFITS THEY CAN RECEIVE
s ig n ific a ntl y hi ghe r t han TO O L F O R I N D U S T R Y N E W S F R O M AC C A U S T R A L I A
th e in d u s tr y b e nc hmar k AND EVENTS. C O R P O R AT E PA R T N E R S ,
of 21 .1 4 % .* THROUGH THE NEWSLETTER
*Average email c ampaign stats *2019 ACC Australia Trend OR EDMS.
of Mail Chimp Customers by S ur vey
Industr y
*2019 ACC Australia Trend
S ur vey
ACC AUSTRALIA 2021 - 2022 Media Kit | 5
I N S I D E I N - H O U S E e N E W S L E T T E R – F O R T N I G H T LY
The ACC Australia Inside In-house e-newsletter is a fortnightly publication, delivered to over 4,500
members and subscribers. Content centres around information specifically relevant for in-house counsel; legislation
updates, ACC research, legal news, event promotions and member services updates.
4700 25% 2 ISSUES PER MONTH,
AV E R A G E AV E R AG E D E L I V E R E D O N W E D N E S DAY
C I R C U L AT I O N O P E N R AT E
ADVERTISING OPPORTUNITIES:
Top banner
Size: 540px(W) X 110px(H)
Price: $2,550 +GST
Middle banner
Size: 540px(W) X 110px(H)
Price: $2,000 +GST
Sponsored article
600-1000 words
Price: $3,000 +GST
*Price is per advert to run in one e-newsletter.
Prices are subject to change.
6 | ACC AUSTRALIA 2021 - 2022 Media Kit
W H AT ’ S H A P P E N I N G e D M – W E E K LY
The ACC Australia What’s Happening is a weekly eDM, delivered to over 4,500 members and
subscribers. This communication lists ACC Australia’s continuous professional development events, social events
and corporate partner sponsored events. Members use this eDM to specifically look for events relevant to their
individual / team’s professional development needs. If your organisation has a conference, seminar,
workshop, webinar or podcast that our in-house members would benefit from attending, advertising in
‘What’s Happening’ provides the ideal opportunity for engagement.
4700 26 % 1 ISSUE PER WEEK,
AV E R A G E AV E R AG E D E L I V E R E D O N M O N DAY
C I R C U L AT I O N O P E N R AT E
ADVERTISING OPPORTUNITIES:
Top banner
Size: 600px(W) X 120px(H)
Price: $2,550 +GST
Middle banner
Size: 600px(W) X 120px(H)
Price: $2,000 +GST
*Price is per advert to run in one eDM.
Prices are subject to change.
S P E C I F I C AT I O N S
• HTML File
• Static
• Colour required
• Max width 600px
• May not exceed 45K
ACC AUSTRALIA 2021 - 2022 Media Kit | 7
CO-BRANDED SPONSORED EMAILS eDMs – AS REQUIRED
ACC Australia’s sponsored eDMs are a highly valuable and effective direct marketing tool as the content can
generate website traffic, leads or event registrations. The content sponsor is always visible and our eDMs are designed to
ensure your call-to-action button is clearly identifiable.
• Use a sh or t bu t attention - grabbin g su bjec t h eadin g
HANDY • Em ail copy < 5 0 0 words is best
TIPS • Prov ide a ‘for m ore in form ation / book n ow ’ UR L
ADVERTISING OPPORTUNITIES:
Price: $3,900 +GST
Potential email campaigns:
eCommerce
• Member special offers
• New arrivals/product launches
• Event reminders
Non-eCommerce
• Industry news
• Testimonials/case studies
• Tips & advice on new legislation etc
*Price is per one eDM.
Prices are subject to change.
S P E C I F I C AT I O N S
• HTML File
• Static
• Colour required
• Max width 600px
• May not exceed 45K
• Can provide both a top and bottom
banner and / or logo
8 | ACC AUSTRALIA 2021 - 2022 Media Kit
ACC AUSTRALIA WEBSITE
Our website offers an unmatched opportunity to reach out and engage in-house counsel. With the number of
advertisers strategically limited, your message will stand out on our site as opposed to having to fight through the clutter
of other advertisements..
ADVERTISING OPPORTUNITIES:
Homepage Landing Area
Size: 1024px(W) X 512px(H)
Price: $5,000 +GST
Homepage Menu Bar
(Sponsor row image and side bar images)
Size: 560px(W) X 560px(H)
Price: $3,500 +GST
*Price is per advert to run for one calendar month.
Prices are subject to change.
If you would like to advertise on another website page which is specifically relevant to your product or service
please reach out to our marketing team (contact details on page 13).
ACC AUSTRALIA 2021 - 2022 Media Kit | 9
THE CAREER CENTRE
ACC Australia’s Career Centre website is the premier resource to connect the Australian in-house community with
career opportunities. The Career Centre allows job seekers to search and apply for the best jobs at companies that
value our members’ credentials as well as access numerous career resources.
The Career Centre offers a niche channel to specifically connect with members who are likely to benefit from your career
focused product or service, e.g. professional development events or courses.
A D V E R T I S I N G S LOT R U N S F R O M
1 S T – 3 1 S T O F E AC H M O N T H
ADVERTISING OPPORTUNITIES:
Top banner ad
Size: 728px(W) X 90px(H)
Price: $2,250 +GST
Side Tile ad
Size: 250px(W) X 250px(H)
Price: $1,000 +GST
*Price is per advert to run for one calendar month.
Prices are subject to change.
*Please see following page for the ACC Executive
Recruiter Program.
10 | ACC AUSTRALIA 2021 - 2022 Media Kit
ACC EXECUTIVE RECRUITER PROGRAM
ACC’s Executive Recruiter Program, which runs globally, aligns recruiter’s support of in-house counsel with their
ongoing career development.
Through ACC’s Executive Recruiter Program, lawyers who are new to in-house and placed in a permanent role, will receive
a complimentary six-month ACC Australia membership. This participation enhances recruiters’
after-placement service to their candidates.
R ecru iters w h o par ticipate in th e program w il l
receive th e fol l ow in g ben efits across a 1 2 -m onth
period:
• Eight free job postings for Australian in-house
counsel positions to the ACC Australia Career
Centre job board. Logo included on the top
banner ad on the Career Centre.
• Two top banner ads on the Career Centre.
• Opportunity to promote four resource articles;
substantive information, practical takeaways,
whitepapers in the Inside In-House newsletter
(one per quarter) which will also be promoted on
social media.
• Discounted rates on other ACC Australia
advertising streams.
• Unlimited postings for in-house counsel positions
on the ACC global jobs board.
• Listing on both the ACC Australia and ACC global
careers pages as a trusted executive recruiter
partner.
Price: $100 per month, for a minimum
of 12 months.ACC AUSTRALIA 2021 - 2022 Media Kit | 11
IN-HOUSE INSIDERS PODCASTS
Tap into the power of podcast advertising, targeted to your ideal audience!
Intimately connect with in-house counsel by getting into the ears of ACC Australia podcast listeners. Advertising through our
podcast is great way to connect 1:1 with our highly engaged listeners. Trust the host – ACC Australia – with your brand!
5 69% 20:29
AV G R AT I N G O N E N G AG E M E N T R AT E M I N AV G L I S T E N E R
(for comparison, Facebook
APPLE PODCASTS averages 16% E N G AG E M E N T
engagement rate) TIME
• Top 5 0 % of podc asts gl obal l y
• 8 6 % of l isten ers are on m obil e dev ices
• 7 6 % Au stral ian l isten ers
• 1 2 % USA l isten ers
ADVERTISING OPPORTUNITIES:
Headline sponsor
• Sponsor will be named as the
‘presenting sponsor’
• Sponsor’s message to be include in the
intro of the podcast
• Sponsor’s message to be included at
the closing of the podcast
• Call-to-action / website link to be
included
Price: $1,500 +GST12 | ACC AUSTRALIA 2021 - 2022 Media Kit
EVENTS AND SPONSORSHIP OPPORTUNITIES
ACC Australia delivers a comprehensive range of educational activities and professional networking
events and activities throughout the year that may be sponsored. These include:
• The In-House Legal National Conference
• Australian Corporate Lawyer Awards (the ACLAs)
• In-House Counsel Days (state based one day
conferences)
• Events and seminars under the following
networks:
• Diversity and Inclusion events,
including Women in The
House
• Chief Legal Officers Club
• Law Students and Graduates
• Corporate Social
Responsibility
• Future Leaders Mentoring
program
• In-house In health
• Leading Environmental and
Social Sustainability
• Legal Leaders
• Legal Technology &
Innovation
• New to In-house
• Executive Leadership Retreat
• Social events
If you are interested in sponsorship
details for any of the above, please
contact ACC Australia’s Executive Director
(see page 14).ACC AUSTRALIA 2021 - 2022 Media Kit | 13
A C C A U S T R A L I A S C H E D U L E S 2021 - 2022
INSIDE INHOUSE eNEWSLETTER E V E N T S e D M - W H AT ’ S H A P P E N I N G
Release Date Booking Deadline Material Deadline Release Date Booking Deadline Material Deadline
7th July 30th June 5th July Every Monday Monday prior Wednesday prior
21st July 14th July 19th July
4th August 28th July 2nd August S P O N S O R E D AC C A U S T R A L I A
18th August 11th August 16th August CO-BRANDED EMAIL
1st September 25th August 30th August
Release Date Booking Deadline Material Deadline
15th September 8th September 13th September
As required on a Tuesday,
1 week prior 3 business days prior
Thursday and Friday
29th September 22nd September 27th September
13th October 6th October 11th October
27th October 20th October 25th October
CAREER CENTRE WEBSITE
17th November 10th November 15th November
Release Date Booking Deadline Material Deadline
1 December
st
24 November
th
29 November
th
1st of every month 20th of the month prior 25th of the month prior
15th December 8th December 13th December
12th January 22nd December 10th January
27th January 19th January 24th January
9th February 2nd February 7th February
23rd February 16th February 21st February
9th March 2nd March 7th March
23rd March 16th March 21st March
6th April 30th March 4th April
20th April 13th April 18th April
4th May 27th April 2nd May
18th May 11th May 16th May
CHRISTOPHE KEREBEL th My Twitter : @chriskere
1st June 25 May 30 June
th
15th June 8th June 13th June
29th June 22nd June 27th June14 | ACC AUSTRALIA 2021 - 2022 Media Kit
C O N TAC T U S
For advertising and promotional enquiries please contact:
Saima Siddique
Marketing and Communications Manager
s.siddique@accglobal.com
1300 558 550 (toll free within Australia)
Ingrid Segota
Executive Director
Association of Corporate Counsel Australia
i.segota@accglobal.com
1300 558 550 (toll free within Australia)
www.acc.com/australia
associationofcorporatecounselaustralia
www.facebook.com/byinhousecounsel/
@ACCAustralia
CHRISTOPHE KEREBEL My Twitter : @chriskere
CHRISTOPHE KEREBEL My Twitter : @chriskere
CHRISTOPHE KEREBEL My Twitter : @chriskereYou can also read
