Another mother runner - MILESTONE. MILE-AND ON AT EVERY
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another mother runner ®
2021 Media Kit
ROOTING YOU
ON AT EVERY
MILE—AND
MILESTONE.
ANOTHER MOTHER RUNNER | 2021 MEDIA KIT
The AMR Tribe
AMR At a GLANCE
GLOBAL REACH
Another Mother Runner started with one book--yet now the brand
engages women and amplifies its messages across the spectrum
of social media, including a popular podcast. AMR is known for its
authentic voice, a blend of wit, warmth, and candor.
PODCAST
171,826 monthly downloads
E-NEWSLETTER Who is AMR?
22,000 AMR Email Subscribers a supportive community for
15% Open Rate for AMR Daily Newsletters women runners of all speeds
to gather (virtually) to be
+ entertained.
TWITTER enlightened
25,657 followers
*3 accounts: @dimityontherun, @sbsontherun, @themotherrunner A nother Mother Runner
began with a book,
sprouted into a community, and
WEBSITE grew into a business. Fueled
by the energy of the mother
148,000 page views/monthly
runner tribe, Dimity and Sarah
*These are average numbers for 2017 and combine
anothermotherrunner.com and trainlikeamother.com are continually inspired to create
fresh, relevant, engaging content
through daily blog and Facebook
FACEBOOK posts; frequent tweets; weekly
117,755 likes podcasts; monthly newsletters;
332,297 28 Day Reach Train Like a Mother Club groups
(programs featuring support
INSTAGRAM from the first training mile to the
34,000 followers finish line); and annual retreats
55,900 Accounts Reached (30 Day Reach) providing our virtual community
8,745 Content Interactions (28 Day Reach) time and space to connect in
real life.
BOOK SALES anothermotherrunner . com
102,133 books sold to date
ANOTHER MOTHER RUNNER | 2021 MEDIA KIT
Global Reach
AMR DEMOGRAPHICS
While AMR is based in Portland, Oregon, the brand engages mother runners across the country--and
beyond. These numbers are culled from a June 2017 survey.
60% of BAMRs* have at least one child between the ages of 4-8 years old
81%
of BAMRs have
18% 49% 20% 8% purchased a product
have 2 children because products were
recommended by AMR.
WHERE IN THE WORLD ARE THE BAMRS?
25.2%
29.4%
72%
24.7% have a pet
OUTSIDE OF USA
.7% Canada 61.8%
Australia 14.6%
Germany 5.6%
Japan, Luxembourg,
20.2% France, & Iceland
follow with 1-2%
92%
are married
age groups household income employment
20-35: 18% $100 - $150K: 28% 62% - Employed full-time outside of home.
36-45: 54% $150 - $200K: 17% 16% - Employed part-time outside of home.
46+: 28% 7.6% - Self-employed.
20.2% - Run families and homes full-time.
*Badass Mother Runner
ANOTHER MOTHER RUNNER | 2021 MEDIA KIT
AMR Demographics
AMR TIMELINE
SUMMER 2007
Sarah + Dimity blog for RunnersWorld.com
as the “Marathon Moms” MARCH 2010
Run Like a Mother debuts
OCTOBER 2010
Mother Runner Store, AMR’s online
merch outlet, opens for biz
JULY 2011
Another Mother Runner Podcast debuts
JANUARY 2012
AMR founders give talk w/ Bart Yasso
at Running USA annual conference FEBRUARY 2012
Train Like a Mother
hits shelves
MAY 2013
First Mother Runner party
held at run specialty store
FEBRUARY 2015
Tales from Another Mother Runner
completes the AMR trilogy
APRIL 2015
first AMR Run + Refresh Retreat
held, in Little Rock, Arkansas
JANUARY 2016
Train Like a Mother Club, AMR’s
AMR Podcast releases online training programs, launches
300th episode FEBRUARY 2018
JULY 2018
first episode of AMR Answers, a Q&A
spinoff podcast hosted by SBS + Dimity, airs
AMR Facebook page surpasses
NOVEMBER 2018
100K fan mark
JANUARY 2019
Many Happy Miles, AMR’s
membership program, kicks off
ANOTHER MOTHER RUNNER | 2021 MEDIA KIT
AMR Timeline
AMR PR + BRANDTHEM
Run Like a Mother Excerpt in MARCH 2010
Runner’s World
MARCH 2012 Train Like a Mother Excerpt in
Runner’s World
AMR is featured in The Oregonian MARCH 2013
MARCH 2015 AMR is featured on ESPN.com
AMR is featured in the Denver Post APRIL 2015
JUNE 2015 Article for Women’s Running
Quote from Runner’s World NOVEMBER 2016
“WE OWN RUNNING” FEBRUARY 2017 AMR is featured in Competitor
Magazine and on Competitor.com
AMR is featured on Health.com MAY 2018
Click to watch AMR’s
Brandthem Video!
AMR PODCAST GUESTS
#326
2017 NYC MARATHON WINNER + RUN FAST.
COOK FAST. EAT SLOW. CO-AUTHOR SHALANE
FLANAGAN
Episode downloads: 17,164
Sarah and co-host Ellison Weist are beyond thrilled to
have a sit-down with 2017 NYC Marathon Winner Shalane
Flanagan at her Portland home (!!!). SBS dives right in,
asking Shalane about her current pursuit to become a
mother. The trio talks about Shalane’s multiple 26.2-mile
races through the five boroughs, with Shalane talking
about her “chemistry” with New York City.
#325
TALKING POSITIVITY WITH OLYMPIC MARATHON
MEDALIST + AUTHOR DEENA KASTOR
Episode downloads: 16,628
Sarah and co-host Tish Hamilton thoroughly enjoy an
amazing conversation with Deena Kastor, bronze medalist
in the women’s marathon in 2004 Olympic Games and
author of Let Your Mind Run: A Memoir of Thinking My
Way to Victory.
#426
ALYSIA MONTAÑO TALKS ABOUT MOTHERHOOD,
SAYING “NO, NOT NOW,” AND RACE
Episode downloads: 15,823
Sarah and Tish welcome professional runner, activist,
podcast host, and new mom (for a 3rd time) Alysia Montaño.
In addition to talking about her new book, Feel-good
Fitness, Alysia details how fitness is her “space for joy”; the
importance of making life during this pandemic “manageable
and sustainable”; advice on cultivating motivation; and the
mothers-supporting mission of &Mother, the foundation
Alysia co-founded. She also details what she, as a Black
woman, is feeling in the current racial injustice reckoning.
Podcast ADVERTISING
The Another Mother Runner Podcast is a member
of the Megaphone podcast network.
A native ad is a host-read ad. AMR guarantees episode
downloads hit 13K within the first 30 days of release.
Pre-roll Midroll
at beginning of episode 10-20 minutes into episode
A native ad =
15- to 30-second pre-roll ad + 75- to 90-second midroll ad.
Brands that have advertised on AMR podcasts include Calm,
Flamingo, Thrive Market, Rothy’s, StoryWorth, and Acorn
TV, as well as many partners, such as Chrysler, Nuun, KORSA,
and NordicTrack.
ANOTHER MOTHER RUNNER | 2021 MEDIA KIT
Podcast Advertising
Media PARTNERS
Aaptiv AfterShokz BEDGEAR CEP Champion
Chosen Foods Chrysler Pacifica Flamingo goodr GU
since 2011
Hyland’s Implus Living Proof Nature’s Gem Nuun
Homeopathic since 2013 since 2011
OOFOS NordicTrack Press House RX Bar Saucony
SufferFest Strava Third Love Topo Athletic WIN
ANOTHER MOTHER RUNNER | 2021 MEDIA KIT
AMR Media Partners
Partner TESTIMONIALS
“Partnering with another mother runner has felt like working with an extension
of our own team. Not only do they do a great job of creating awareness for
our brand and products, they have sent us many customers who have become
amazing brand ambassadors and long-term loyalists of Nuun Hydration!”
EMILY SMITH, Marketing Director, Nuun
“WELL, THE RESULTS ARE IN, AND AMR IS “GU IS THRILLED TO HELP FUEL THE TRAINING
outperforming all of our other podcast sponsorships and racing of mother runners across the country.
by a wide margin! Keep up the Pied Piper-esque As a family owned company, we love opening our
words that you’re using to get people to the site.” doors to the community and we’re excited to host
DAN WEINSOFT a live podcast every year from our headquarters in
Head of Digital, goodr Berkeley, CA!”
CELIA SANTI
Senior Sports Marketing Director, GU
“WE ARE THRILLED WITH OUR PARTNERSHIP “OUR PARTNERSHIP WITH ANOTHER MOTHER
WITH AMR! Word of mouth is the best advertising RUNNER was the most successful program we’ve
for us, and AMR’s network of ambassadors really ever executed. The discount code was used 256
embraced our product and helped spread the word times, which is 100% more than any program we’ve
about us in ways we could hardly have imagined.” done with racing events across the country”
LEE SILVERMAN BRIAN GOODELL,
Managing Director, WIN Founder, BibBoards
ANOTHER MOTHER RUNNER | 2021 MEDIA KIT
AMR Media Partners
AMR Program NUMBERS
“I have never had so much
fun during a race, and I
love having that shared
experience--it made
both the race and the
retreat that much
more special.”
-- ANNE, 2018 Cape Cod retreater,
which sold out in 36 hours (85 Spots!)
LOVE THE RUN
YOU’RE WITH MANY HAPPY MILES
Love the Run You’re With is AMR’s first-ever Many Happy Miles is a year-long
virtual race series which launched in March membership program that includes monthly
2020. In just 2 short weeks, the program sold workouts, challenges, special discounts,
out with 1,000 athletes joining this 4-part expert workshops, and more. It launched
series. We received such an overwhelming on January 1, 2018, and we have 1,000+
response that we are launched another series members that renew annually.
in August, and again 1,000 athletes signed
up. We are announcing 3.0 very soon!
ANOTHER MOTHER RUNNER | 2021 MEDIA KIT
AMR Program NumbersAMR ADVERTISING Native Podcast Ad: $800 per episode Social Media Burst (2 FB Posts, 1 IG Post, 4 Tweets): $1,000 FB or IG Live Event: $5,000 Sponsored E-Blast: $3,500 Ad in Newsletter: $1,500 Sponsorship of Train Like A Mother Challenge: $4,500 AMR.com Giveaway (includes social media support): $3,500 National Sampling Opportunities: $2,000 Brand Presence at AMR Events + Expos: $1,000 per Race Brand Presence at AMR Retreat: $3,500 GWP Opportunity with AMR Programs: $2,500 BAMRbassador testing: $2,500 Instagram Giveaway: $1,800 Sponsored Instagram Story with swipe-up: $1,500 ANOTHER MOTHER RUNNER | 2021 MEDIA KIT AMR Advertising
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