PODCASTING AN OVERVIEW - A FREE OVERVIEW LECTURE OF SOUND IDEAS FOR PODCASTING PRESENTED BY THE EXTERNAL RELATIONS PODCASTING TEAM - WordPress at ...

PODCASTING

          AN OVERVIEW
A FREE OVERVIEW LECTURE OF SOUND IDEAS FOR PODCASTING

PRESENTED BY THE EXTERNAL RELATIONS PODCASTING TEAM

                   2 FEBRUARY 2018

EXTERNAL RELATIONS (ER) – SERVICING YOU!

• STUDIO 757                   • UNIVERSITY PODCASTS
   • BOOKINGS                      • EAVESDROP ON EXPERTS
         • STUDIO PRODUCER             • UP CLOSE (ARCHIVED)
         • SOUND ENGINEER              • DEVELOPMENT WITH PILOT PROJECTS

• POD HUB
                               • UNIVERSITY SERVICES
   •   MEET-UPS
                                   • ADVICE, EXPERTISE, AND EXPERIENCE
   •   BLOG
                                   • OVERVIEW LECTURES
   •   LIAISON WITH INDUSTRY
   •   TRAINING                    • COMMUNITY, COORDINATION, BRANDING

External Relations (ER) – servicing you!
                         Public/ Esteemed audiences/ Global

                             ER                     ER Special
                        Productions                  projects
                       Eavesdrop on                  Starting
                          Experts                   somewhere
                       PITCH TO US                  ADVISE US

Broad content areas                                                Project/Profession content

                                                    Faculty
                      ER and Faculty              productions
                        productions             The Policy Shop,
                       5 things about             Ear to Asia,
                      TRAIN WITH US                Marvelous
                                                 Melbourne, etc

                      Niche audiences /Special interest/ Access

MEET … podcasting-team@unimelb.edu.au

• ANDI HORVATH – PODCAST CO-ORDINATOR /CO-PRODUCER PART-TIME
• CHRIS HATZIS – PRODUCER EAVESDROP ON EXPERTS PART-TIME
• BUFFY GORILLA – PRODUCER STARTING SOMEWHERE PART- TIME
• SILVI VANN-WALL – PRODUCTION ASSISTANT POD HUB UNTIL FEB 28

ALSO WORKING WITH EXTERNAL RELATIONS
• ARCH CUTHBERTSON – SOUND ENGINEER 5 THINGS ABOUT (FRIDAYS ONLY)
• GAVIN NEBAUER – SOUND ENGINEER (MON – THU, ON LOAN FROM ARTS)

Help a friend
               FIND a podcast!
Discovery: 1 in 2 people
discover new podcasts by word
of mouth.

                                 Exercise: Via iTunes
                                 (podcast tab) or a podcast
                                 app of your choice
                                 (Podcast addict, Google
                                 play, Spotify, etc)
                                 Search for an obscure
                                 topic & find a podcast!

• Les Back is a professor of sociology at Goldsmiths, University
  of London and an author.

• His work work focuses on the issues of race, racism, popular
  culture and belonging

• Author of The Art of Listening (2007).
• Co-edited three volumes The Auditory Cultures Reader (2003)

TELL us about a
podcast you listen to.
 Why do you like it?
Motivations for listening?
    Is it one you go
         back to?

WHY are podcasts now ‘hot’… again?
   1 in 4 Americans have listened to a podcast in the last month.

                                    • COMPETITION: OVERSHADOWED BY OTHER
                                      DIGITAL PLATFORMS LIKE FACEBOOK, ETC.

                                    • ACCESS: THE PURPLE PODCAST APP APPEARED
                                      ON IPHONE IN 2012, LATER POCKET CASTS, ETC.

                                    • STORY: SERIAL RELEASED IN OCT 2014. BY FEB
                                      2015 IT HAD 68 MILLION DOWNLOADS, IN APRIL
                                      2017 OVER 250 MILLION.

                                    • MOBILITY: TECHNOLOGY LIKE SMART CARS,
                                      SMART SPEAKERS, ETC.

THE AUDIO MEDIUM … IS THE
                         MESSAGE
                                                                Story is the world’s first
    WHY CHOOSE AUDIO
                                   I like audio because          virtual reality … we
    OVER TEXT, VIDEO,                                            don’t turn to story to
                                   the pictures are better
    IMAGE, GRAPHICS,                                             escape reality, but to
                                   … it’s theatre of the           navigate reality.
    ANIMATIONS?
                                   mind.

Audio captures
 emotion and      There are 9
                                          Authentic voice    What makes a story
passion better    different ways            … ‘they are      compelling? … surprises
  than text       of saying the          talking to me’…     … conflict … where
                  word ‘yes’ …            It’s an intimate
                                               medium        ‘yearning meets obstacle’
                  there are
                  probably more

Audio ADVANTAGE ? !

FIVE THINGS …
ANY TOPIC, ANY TIME, CURATE your on-demand on-the-go, or not.

RELIEF from commercials, the FM sound (alternative ads still ok).

LONG FORM STORIES that don’t have to end before the news.

NO SCREEN EXHAUSTION – your eyes and brain thank you.

TRANSFORMATION – learning, new worlds, perspectives.

SUCCESSFUL PODCASTS

• USEFUL TO AUDIENCES, THEY SOLVE A PROBLEM
        (EDUCATION, ENTERTAINMENT, INSPIRATION).

• CONNECTION (AUTHENTICITY, TRANSFORMATION, COMMUNITY AND INTERACTION)
        (REAL, UNIQUE)

• IMMERSION COMES FROM QUALITY CONTROL
        (CONTENT QUALITY + PRESENTATION QUALITY + PRODUCTION QUALITY)

RESEARCH…
SEE THE INFINITE DIAL, ABC AUDIENCE SURVEY

                                              People
                                             under 30
                                             don’t own
                                              radios

MAKE A PODCAST … BE READY TO
                COMMIT
IF YOU ARE LOOKING TO GROW A COMMUNITY, BE SEEN AS AN EXPERT, REACH AND IMPACT
(GLOBAL) AUDIENCES, MAYBE EVEN INCREASE SALES AND REVENUE…
CONSIDER STARTING A PODCAST.

REMEMBER YOU STILL HAVE EXTERNAL RELATIONS
*INSERT LEONARD COHEN SOUNDTRACK ‘FIRST WE’LL TAKE MANHATTAN’*

PRE-PRODUCTION - [PRODUCTION] - POST-PRODUCTION

  • PURPOSE – TOPIC, NICHE, CONTENT, FORMAT, STYLE, ARTWORK, SHOW NOTES.
  • PLANNING – HARDWARE, GEAR SOFTWARE, STUDIO, PROCESS, WORK FLOW.
  • PRODUCTION – RECORD WAV, EDIT, EQ, MASTER, EXPORT MP3.
  • PUBLISH – HOSTS, RSS FEEDS, ITUNES, METRICS, DOWNLOADS, SUBSCRIBERS.
  • PROMOTION – LAUNCH, SOCIAL MEDIA, MARKETING.

PURPOSE
• NICHE
    • WHO MUST YOU TALK TO AND WHY?
    • WHO IS YOUR IDEAL LISTENER?
    • WHO IS YOUR AVATAR?
    • WHO IS YOUR NICHE?

ONCE YOU WORK OUT YOUR NICHE, THE REST FOLLOWS: STYLE, FORMAT, LOGO.

• FORMAT / STYLE
    • WILL IT INCLUDE PANEL DISCUSSIONS, INTERVIEWS, VOX POPS OR A SCRIPTED NARRATIVE?
    • WILL IT BE IN THE STUDIO, INCLUDE RECREATIONS, OR ON LOCATION?
    • HOST POSITIONING, TALENT CHOICE, INTERVIEW STYLE.

PODCAST MOVEMENT 2017 WORKSHOP
       ‘FROM IDEA TO LAUNCH AND BEYOND’ JOHN LEE DUMAS
CREATE A FUNNEL FOR YOUR AVATAR TO GET THEM TO THE PLACE WHERE YOU KNOW THEY NEED THAT
                             PRODUCT/ SERVICE /COMMUNITY
  1.   TOPIC: ‘ZONE OF FIRE’
  2.   AVATAR
  3.   CREATE FREE VALUABLE, CONSISTENT CONTENT FOR THAT AVATAR
  4.   GROW AN AUDIENCE - CALL TO ACTION
       • LAUNCH CHECK LIST PARTY, WORK FLOW AND PRACTICALITIES
       • INTERVIEWING

  5.   ASK THE AUDIENCE WHAT THEY ARE STRUGGLING WITH
  6.   IDENTIFY THE MOST COMMON CHALLENGE IN THE FORM OF A PRODUCT/SERVICE/COMMUNITY

PLANNING
• RECORDING
    • RECORDING DEVICE (ZOOM
      RECORDER)
    • USB MICROPHONES + COMPUTER
      (YETI MIC)                         Live demo
    • PHONE PLUS MIC
    • STUDIO (GEAR AND ENGINEER)

• EDITING SOFTWARE
    • AUDACITY, REAPER, AUDITION, ETC

PRODUCTION – RECORDING
• YOUR GOAL IS TO PRODUCE
  THE BEST RECORDING
  LEVELS! (RECORDER &
  ENVIRONMENT)
  • FIND A DEAD SPACE OR CREATE
    ONE.
  • WATCH THE WAVEFORM.
  • ADJUST YOUR LEVELS SO YOU
    ARE JUST NUDGING OUT OF THE
    GREEN INTO ORANGE/RED.
  • LEAVE HEADROOM, DON’T CLIP IT
    CAN’T BE FIXED, IF TOO LOW IT
    MAY NOT BE ABLE TO BE
    BOOSTED.

QUICK NOTE ON INTERVIEWING & TALENT

• INTERVIEWING                                 • TALENT MANAGEMENT.
   • PRE INTERVIEW                             • RAPPORT STARTS THE MINUTE YOU MAKE
   • LEVERAGE UNIQUE MOMENT                      CONTACT TO MARKETING AND
       • TELL US ABOUT TIME WHEN … (LEVERAGE     DISTRIBUTION.
         AN ANECDOTE, A TEACHABLE MOMENT,
         UNIQUE MOMENTS ARE GOLD!)
   • GIVE US SOME TIPS ABOUT …
   • (LEVERAGE CONCEPTS)

LISTEN … ‘WATCH’ OUT FOR SOUNDS
• EXERCISE : EVERY NOW AND AGAIN
  STOP AND LISTEN … HOW MANY
  SOURCES OF SOUND CAN YOU HEAR
  RIGHT NOW? … THE BRAIN IS A
  FILTER … THE MICROPHONE AND
  SPEAKERS ARE NOT.

• TRAINEES: LISTEN FOR QUALITY IN
  PODCASTS.

PRODUCTION
    – EDITING
• TOOLS LIKE
   •   ‘SELECT’, ‘CUT’, ‘PASTE’.

   • ALTER GAIN, FADES-INS & FADE-OUTS, FINE
     CONTROL WITH DOTS.

   • MULTI-TRACK FOR EACH VOICE, MUSIC,
     EFFECTS ETC.

• MIND MOOD
   • “DID I DRIFT OFF” ANDI HORVATH
   • “ASSUME EVERYTHING SUCKS”
       DAN CARLIN

• RADIOTOPIA EDITING SCREEN
  (HIGHLY EDITED PODCAST WITH
  SFX, ETC):
• GUESS HOW MANY PEOPLE ARE
  INVOLVED IN MAKING A
  PODCAST, THEN LISTEN TO THE
  END OF AN EPISODE FOR THE
  CREDITS.

PUBLISH - HOSTS

• SOUNDCLOUD
• STITCHER
• LIBSYN
• PODBEAN
• BUZZSPROUT
• WHOOSHKAA
• OMNY

QUESTIONS? WE LOVE Q AND A!