A YEAR TO SAVOUR! mpg2019.com
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mpg2019.com
A YEAR
TO S A V O U R !
PRESS
KIT
© D. Marché
contents
. 3 QUESTIONS FOR MARTINE VASSAL P. 2
. 3 QUESTIONS FOR DANIELLE MILON P. 2
. 3 QUESTIONS FOR GÉRALD PASSÉDAT P. 3
.M
ARSEILLE PROVENCE GASTRONOMY 2019,
A YEAR TO SAVOUR! P. 4
. MPG2019 TOP 10 P. 6
. TOWN FESTIVALS P. 8
. A QUESTION OF PRINCIPLES P. 10
. P ROVENCE, A HUB OF GASTRONOMY P. 11
. MYTHICAL PRODUCE P. 13
. GUINNESS BOOK P. 14
. PREPARING YOUR MPG2019 TRIP P. 16
. Y OUR TURNKEY STAY IN PROVENCE P. 17
.O
UR TIPS & TRICKS FOR MAKING
THE MOST OF MPG2019 P. 18
. A BOUT PROVENCE TOURISME P. 19
.M
PG2019 PARTNERS P. 20
.1.
3 QUESTIONS
for martine vassal
to December, a plethora of festive and participative
PRESIDENT OF THE BOUCHES-
meetings will be celebrating local know-how and flying
DU-RHÔNE AREA COUNCIL
the flag of our traditional flavours, recipes and produce.
PRESIDENT OF THE AIX MARSEILLE MPG2019 is a mega-celebration of gastronomy, from the
PROVENCE METROPOLITAN AREA
field to the plate. We are proud of our gastronomy and
want to share it far and wide – it is an intrinsic part of our
3 QUESTIONS
MPG2019 was your idea. What made you want to
heritage, just like our fabulous landscapes and lifestyle for gérald passédat
honour Provence’s gastronomy in 2019? How will the event reach people?
Our professional, cultural and touristic stakeholders 3 STAR-RATED CHEF OF THE
Our area attracts an increasing number of talented RESTAURANT «LE PETIT NICE» IN
chefs and projects on the gastronomy theme. There is a have got together to create a gastronomic voyage span-
MARSEILLE
genuine dynamic here around gastronomy, driven by all ning towns and villages throughout the area. Various
of the sector’s stakeholders. This fabulous movement major events are scheduled to bring local inhabitants As honorary President of the Marseille
expands the reach and attractiveness of Provence, and together, while other smaller events are designed to Provence Gastronomy Year, what are you most
we need to accompany and sustain it. Our producers, help people discover Provence’s exceptional riches.
looking forward to?
wine growers and iconic chefs are our finest ambas- MPG2019 will combine a year of encounters with local
sadors. This culinary wealth needs to be showcased by chefs, gourmet markets, picnics and urban vegetable I love this initiative and I’m proud to be presiding it!
a major event like MPG2019. It is also an opportunity gardens with many cultural events on the culinary the- I was born in Marseille and I’m passionate about my
to unite national and international economic networks me. Our exhibitions, festivals and concerts will be going city. I hope the public will enjoy seeing the new face of
behind Provence’s living heritage. gastronomic! The success of the event relies on our Marseille. Marseille Provence Gastronomy 2019 is going As a «spokesman» of Provencal
ability to play as a team. Together, we will make 2019 a to be a fabulous springboard for our area and for the gastronomy, what messages
What meaning do you want to give to the event? capital year for Provence’s gastronomy! new generation of talented and passionate chefs and
would you like to relay?
First and foremost, a sense of sharing and generosity. producers people are about to discover.
This vast event honouring our gastronomy is designed to That Marseille and Provence be
be shared by the widest possible audience. From March granted a decent position within the
Provence attracts more and more gastronomic Mediterranean and Europe, regain their
talents. How do you explain this new impetus? former prosperity and cultural wealth
The Mediterranean has bathed and fed me since I was and become a major gastronomic stage.
a little boy. Our sea, rocks and dry inland country are And that our tireless energy take the
endless sources of culinary inspiration. 2,600 years right direction, so that our children
of culture and culinary pleasures are truly something continue to want to set up home here.
to remember. It would be senseless for us to lose
3 QUESTIONS ourselves in today’s globalized culinary world.
I set up the association «Gourméditerranée» in 2012 as
for danielle milon a showcase for the cuisine of Marseille and Provence,
Provencal cuisine is fabulous and Mediterranean gastronomic culture and the very healthy
PRESIDENT OF PROVENCE TOURISME very much alive and kicking. It is an Mediterranean diet. The association aims to unite chefs
VICE-PRESIDENT OF THE BOUCHES-DU-RHONE AREA COUNCIL essential part of our identity – the and producers and attract new talents to Marseille and
VICE-PRESIDENT OF THE AIX MARSEILLE PROVENCE very spirit of Provence! the region. Today, the dream has come to life, with over
METROPOLITAN AREA, IN CHARGE OF TOURISM 60 top chefs flying the flag of our culinary wealth. Our
Tell us more about this collective
cuisine is more alive than ever: the simplest ingredients
What does gastronomy represent adventure…
continue to be magicked into life by our chefs, while
here? Can we use the term The only way of meeting this respecting our time-honoured Mediterranean diet.
Our beautiful area boasts stunning «gastronomic tourism»? challenge launched by the Bouches- I believe every cook should portray his own vision of
landscapes, exceptional produce and Yes, absolutely! Gastronomic du-Rhône area is together, by uniting the region. Our cuisine should be the guardian of an
a history dating back to Antiquity – tourism is a growing sector, with local stakeholders, accompanying intelligent lifestyle favouring local producers, organic
Provence’s gastronomy is a genuine a host of new activities such as projects, and throwing bridges growing and sustainable fishing. It must fight on every
odyssey! It calls on our senses, production site tours, purchase of between Provencal chefs and
front to defend the environment and be an example for
celebrates tradition, creativity, local produce, markets, culinary local culture and arts. MPG2019
the younger generations. That is part of every chef’s
culinary customs, lifestyles and the evenings, cookery classes and is a genuine home-grown project.
work too. The cuisine of Marseille and Provence is a
joy of new discoveries. gastronomy walks. If you want to get Everyone – both the public and
catalyst for the Mediterranean.
Provence’s gastronomic heritage is to know an area, you need to meet private sector – stepped up and got
more popular than ever before. From the people who forge and uphold down to work during the preparatory
the producer to the plate, it attracts its know-how. Discovering the men year and will be continuing to
thousands of people from the world and women who work passionately contribute and play a role in this
over keen to «taste» our Provence! to defend their land and traditions participative event. It’s like every
is undoubtedly the best way for a good recipe: the right ingredients
tourist to experience our destination. make the best dishes and we hope
Our mission is to preserve this MPG2019 will be one of them!
know-how – it is an intrinsic part of
our wealth. Our Mediterranean and
.2. .3.
M P G 2 0 1 9
A Y E A R T O
SAVOUR!
Initiated by the Bouches-du-Rhône Area Council and
steered by Provence Tourisme, Marseille Provence
Gastronomy 2019 will be celebrating the popular art of
gastronomy throughout the Bouches-du-Rhône.
This year, we will also be celebrating the know-how of
this crosswise and emblematic industry’s many and
diverse stakeholders. From the field to the plate and
the pan to the table, they all play a part in making us a
flagship gastronomic destination.
Encounters with local chefs, gourmet markets, picnics
with a view and urban vegetable gardens are just some
of the ingredients of this gastronomic voyage through
the area’s exceptional landscapes and produce. From
March to December, the Bouches-du-Rhône’s towns and
villages will be hosting a plethora of both prestigious
and popular events, honouring the traditional flavours,
recipes and produce of our local farmers and wine
growers. MPG2019 will also be putting the spotlight
on our finest chefs, restaurants, artisan producers,
tableware artists and all those who strive to uphold and
enhance Provence’s gastronomy.
Associating talent, passion and creativity, this new
adventure aims to put «Made in Provence» produce in
the limelight and bring our destination to the attention
of visitors and holidaymakers seeking quality and
authenticity. Presided by Michelin 3-star Chef Gérald
Passedat, Marseille Provence Gastronomy 2019 is set to
be a delicious event with plenty for everyone. In short, a
© B. Béchet
generous, festive and truly fabulous year!
.4. .5.
This is one of MPG2019’s largest meetings, bringing together with local producers, conservation techniques
together the world of Provence gastronomy in Marseille. and ancient culinary traditions. Recipes, songs,
An impressive decor made entirely with plants will be literature and cinema come together to sing the praises
transforming the pavilions into symbols of gastronomy of Mare Nostrum. Not to be missed: the “true fake”
in the Bouches-du-Rhône (cereals, wine, the sea, etc.): Bouillabaisse trial, when a pretend judge has to cast
each sector has its own village and each village has its his verdict on traditional bouillabaisse with its croutons
own activities. and rouille sauce versus the so-called «revisited»
recipe.
Les Rencontres Internationales de la
Photographie – Tawlet, Arles and Marseille A Table, Les Marseillaises Cuisinent le
July 1st to September 22nd Monde, Marseille
Les Rencontres d’Arles: Lebanese food beyond the September 29th
clichés The world’s longest buffet on Corniche Kennedy. Led by
Considered as the Cannes Film Festival of photography, a group of Marseille female chefs, a brigade of “women
the «Rencontres Internationales de la Photographie chefs of the world” will be busy cooking for this charity
d’Arles» is celebrating its 50th anniversary in gourmet event. A festive meeting, at one of the city’s most iconic
style this year with a special edition dedicated to venues.
Lebanese Chef Kamal Mouzawak and his incredible
cooks from the “Tawlet” restaurant in Beirut. On the
menu: a fabulous culinary voyage into the treasures
of Lebanon, from the heart of Camargue. A genuine
citizen’s canteen, combining love of gastronomy and a
generous desire to share knowledge and lifestyles.
In Vino Musica, throughout
the Bouches-du-Rhône
© T. Duval
July 8th to 13th
In Vino Veritas : This two words match really well
together. Pliny the Elder, Roman author and naturalist,
ensured that truth is to be found in wine. But we can
M P G 2 0 19
also find it in music! In Vino musica event proposes to
L’Art Mange l’Art, exhibition be capturing the diversity, riches and mix symphonies, palate sweetness ans musicality. At
at the Musée Regards de specificities of Provence’s cuisine on
TO P 10
the heart of the vineyards, it’s time to taste a glass of
paper. wine while listening a concert. Classical music, jazz or
Provence, Marseille
reggae, red or white wine, you’ll have the choice. This
March 2nd to September 29th Le plus grand cours de cuisine will be a pure moment of happiness!
© B. Béchet
MPG2019 promises étoilé,Marseille
This contemporary art exhibition invites
a genuine visitors to rediscover - from a sometimes June 28th
offbeat angle - the simple pleasures of
Pizzamania, Festival de la Pizza, Marseille
firework display of A surprising event is going to happen.
harvesting, cooking and eating. Part of September
gastronomic events, On stage, the starred chef Lionel Lévy
the Eat Art movement reflecting on our Pizzamania, a festival of pizza! There’s no need to travel
with over 1,000 left his kitchen at the InterContinental Le Festival de la Soupe, participative
consumer society and the food industry, to Italy to savour a good pizza! In September, 20 pizza
exciting dishes on it invites each artist to offer their own
restaurant to challenge the gourmet event in Marseille and throughout the
public : the realization of the biggest masters will be gathering on Marseille’s Old Port for the
interpretation of food, nature, the soil, festive and popular Pizzamania festival. The love story Bouches-du-Rhône
the menu including starred cooking lesson ! Around the
meals and togetherness… between Marseille and pizza dates back many years: December
encounters with chef, 1000 participants by team of 2
surpervised by other chefs. in the 19th century, cheap restaurants on the Old Port Eat your soup! Just for kids? Not at all! Concocted with
local chefs, already sold wood-fired pizzas topped with Provencal pistou sauce, truffles, baby onions, pumpkin, chestnuts
Festival du 9 Art et de la
ème Their goal : to prepare a recipe of Lionel
tomatoes. Marseille is also the birthplace of the pizza
gourmet markets, Lévy. From 6.00 pm, the show begins. and even strawberries, oranges and spicy caramel,
Gastronomie, Aix-en-Provence truck: the city’s legendary figure «Jeannot le Pizzaiolo»
picnics with a The purpose of this event is to show how soup will never be the same after the “Festival de la
April 6th to May 25th powerful Marseille in on the gastronomic set up shop here in 1962! Soupe”! Throughout the Bouches-du-Rhône, chefs will
view and urban be stirring up and revisiting traditional recipes in the
A novel marriage of comic books and side, it is clearly the opportunity to set a
vegetable gardens. gastronomy. If you’re a fan of comic new record in the guinness book. street in XXL tureens, to ensure everyone gets a taste.
Prendre la Mer, at the Criée de Marseille Partnered by the Food Bank and National Market, this
Here is our Top 10 books and good food alike, you won’t
have to choose between reading and
La Grande Halle, Vieux-Port, September fabulous events flies the flag of solidarity and the fight
pick of must-do
eating any longer! For its 16th edition, Marseille All the treasures of Mare Nostrum. Sea urchins, sea against food waste.
meetings. bass, scorpion fish, octopus and oysters... The nurturing
the Comic Book Festival organized by June 28th to 30th
the Aix-en-Provence Tourist Office is An open-air food hall spanning the Old Mediterranean Sea overflows with treasures. The
throwing a fun and offbeat spotlight on Port, instilling the quaysides with a “Prendre la Mer” initiative invites strollers to (re)discover
local gastronomy. A guest illustrator will farandole of flavours, scents and colours. a host of produce, including forgotten fish varieties,
.6. .7.
LA CIOTAT MARIGNANE picnic banquet with entertainment
CINEMA AND GASTRONOMY THE MARRIAGE OF MIRABEAU and meals being sold by chefs in the
village. The large table will go from
EVENINGS TO N HALL
one end of town to the other, with
September
EDEN THEATRE events taking place here and there
A theatre performance is put in in the
26 April, 5 July-30 August and local producer stands.
elegant 17thcentury Château de Mira-
Cinema takes great pleasure in beau, which is the town hall today. A
exploring the world of cooking and dinner served in the château’s cour- TARASCON
gastronomy. The oldest cinema in
France is putting on three Cinema
tyard will continue the festivities... MEDIEVAL BANQUET
RUE DES HALLES
and Gastronomy evenings. A film and
entertainment followed by dinner. MARSEILLE Saturday 22 June
As part of the Tarasque medieval
Over to the cooking show! MARSEILLE OCTOPUS festival, right in the historic centre,
the cooks of Escoffier’s disciples
CHÂTEAUNEUF-LE-ROUGE MUCEM, LA RÉALE, THE DOCKS treat guests to a royal feast under the
MMMH! GASTRONOMY IN Monday 16-Sunday 22 September watchful eye of Roy René.
PROVENCE FESTIVAL 2nd Edition of the gastronomic &
multidisciplinary festival. The octopus TRETS
VILLAGE SQUARE
is looked at in both its sprawling
Sunday 7 July
and culinary dimensions, in artistic, GASTRONOMY FAIR
The festival makes gastronomic ex- PLACE DU 14 JUILLET
cultural and social forms.
cellence available to everyone thanks Saturday 31 August
to the renowned chefs taking part. From lunch to dinner, in the shade of
Winemakers, brewers and producers MIRAMAS
Berber tents on the Town Hall square,
each contribute their own vision PISTOU SOUP ORLD put your menu together from the pro-
of gastronomic culture. A moment
untouched by time in the heart of a
CHAMPIONSHIPS positions of the fair’s restaurateurs
PLACE JOURDAN and pastry chefs.
Provençal village.
Saturday 6 July
CHÂTEAUNEUF-LES-MARTIGUES An event based around an unmis-
sable Provençal speciality, each
PLEASURES OF THE soup having its own version and a
MEDITERRANEAN little something extra. Fifteen teams The gastronomy will be celebrated
VILLAGE SQUARE compete for the title each year in a all around Provence, from small
© T. Duavl
Saturday 29 June festive atmosphere for a jury of local villages to big cities.
Three cooking workshops will be held chefs. The programme is available on the
with chefs from the region. A gourmet official website www.mpg2019.com
meal with music draws out the delec- PÉLISSANNE
table summer day.
OLIVE TREE AND OLIVE OIL
TO N F E ST IVA L S CHÂTEAURENARD
THE TROPHÉE DES MARAICHERS
FESTIVAL
TO N CENTRE
AIX-EN-PROVENCE AURIOL Sunday 23 June
BULL RACE The Olive Tree Festival will be held at
9TH ART COMICS AND GASTRONOMY SAINT-PIERRE PIEDS-PAQUETS TO N CENTRE AND AMPHITHEATRES
the Moulin Jean Bertrand mill. Olive
FESTIVAL FESTIVAL Friday 6-Sunday 8h September oil tasting, culinary specialities, de-
July-September VILLAGE SQUARE A banquet prepared by maitre monstrations, exhibitions, initiations,
The Festival will shine a fun and offbeat Friday 26 July, 8:30pm cuisinier cooks is organised for the shows...
spotlight on the region’s gastronomy. A ful- A large outdoor banquet in the middle of famous Camargue bull race. A market
ly-illustrated gourmet special edition will summer serves up the «Pieds-Paquets’ of local products’ market will also be ROGNAC
take a bite of the news and food and wine Provençal speciality par excellence, that organised.
scene in Provence. is stewed sheep’s feet and «packages» LOCAL PRODUCERS’ MARKET
of stuffed sheep’s tripe. Local producers MAIN SQUARE
prepare the desserts. A show and night of GARDANNE From April to September
AUBAGNE Nice weather weekends start with
dancing under the stars. ART AND A ORLD FEAST
CULINARY MARQUEE TO N CENTRE
food markets on the main square,
TO N CENTRE every Friday evening, with culinary
CASSIS Friday 17-Saturday 18 May events and picnics.
Saturday 21 – Sunday 22 September
THE STARRY HARVEST Bringing people together for world
The Friends of Escoffier are putting SQUARES AROUND THE TOWN solidarity. Artisanal shows, dance, mu- SAINT-ETIENNE-DU-GRÈS
on demonstrations and tastings in sic, street performances and cuisine.
connection with a farmers’ market, with Friday 20-Sunday 22 September THE BIG TABLE
Every year around 70 artisans present
artistic entertainment in a marquee. On the programme of the 10th edition: their products, and almost 40 restau- CENTRAL SQUARE
Dinner accompanied by music. opportunities to meet Michelin-starred rants serve their specialities to more Wednesday 8 May
and emerging chefs during free cooking than 20,000 people. The village is the scene of a large
shows and cooking classes... Farmers
Market and Starry Night Harvest.
.8. .9.
© T. Duval
A Q U E ST IO N Offer a firework display of
events
Ensure MPG2019 is open to all
There is nothing elitist about the event!
O F P R IN C IP L E S MPG2019 aims to open up new culinary
horizons for local inhabitants and visitors
Provencal gastronomy belongs to
everyone, from master chefs to home
The story of alike. On the menu: over 1,000 gourmet cooks. The urban and country festivities
events in the local towns, villages and are designed to encompass people
MPG2019 is one from all walks of life: specialists, local
even in fields and exhibition centres. A
of conviction and plethora of festive moments designed inhabitants and visitors from all cultures
five founding to bring people together and encourage and origins.
new encounters, value-sharing and
principles, drawn up All hands on deck.
Provencal know-how sharing. MPG2019
to form a road map is an invitation to explore... So let’s taste, Nearly 30 directorates in the Département
and mobilize the sample and savour! have been asked to take part in the event
and put gastronomy on the menu of their
area’s crosswise
Encourage participation – initiatives. The Culture Directorate is at the
resources. the event’s DNA heart of a pool of nearly 600 associations
and cultural partners and is one that has
MPG2019 is designed as a popular event
initiated several projects. Gastronomy
with a programme encouraging a «Proud
© B. Béchet
will give a delectable tone to events like
to be Provencal» spirit and inviting
the Lyric Art Festival of Aix-en-Provence
visitors from outside Provence to join
and the Chants de Noël (Christmas
in. The meetings are participative and
Carols). The Youth & Sport Directorate
give centre stage to new encounters,
is focussing on raising middle-school
friendliness and sharing.
students’ awareness through a number
of initiatives, including the Tourism Job
Unite people around shared Days with a focus on catering trades, a
O V E N C E , A H U B O F G A S T RONOMY
values
The event couldn’t be a success without
vegetable garden version of the Collèges
Fleuris (Middle Schools in Flower) or a PR
the enthusiastic participation of its “middle-school student” gourmet pass. As
various players. To ensure MPG2019 wins for the International Affairs Directorate, it
popular acclaim, we have developed and will be hard at work for Good France. Provence is characterized by its abundant, excellent-quality local production
reinforced our ties with restauranteurs, and world-acclaimed Mediterranean diet. Our gastronomy springs from a
Explore the fields of the future
producers, cultural stakeholders and wide variety of produce and soils and the creative know-how of our men
Gastronomy is an ever-changing sector.
professionals from every sector, so
That is why MPG2019 will be focusing and women. MPG2019 is also an inventory of this legacy, unveiling our
that their enthusiasm for Provence’s
on traditional culinary know-how and rich history and agricultural and cultural heritage and emphasizing the
legendary lifestyle spreads to the
innovation alike, while exploring the
general public. importance of preserving them to ensure the area continues to evolve
future of Mediterranean farming and
what it will look like in the plate. harmoniously.
. 10 . . 11 .
A nourishing land
From the foothills of the Alpilles to the Sainte-Baume
hills and Sainte-Victoire mountain, Provence alternates
vast, wild plains such as those of La Crau and wetlands
such as Camargue and Etang de Berre. On the coast,
the magnificent «Calanques» fjords rub shoulders with
urban areas, whose outskirts continue to uphold local
production. Each of these micro-territories has its own
© DM
speciality. Our landscapes have carved our gastronomy
© MAH
© BB
and wines and painted the thousand and one
flavours that characterize this generous and gourmet
destination.
The Mediterranean diet of yesterday and
today
This beautiful area has always cared for its natural and
© T. Duval
architectural treasures, but what makes Provence stand
out in particular is the way it has adopted other cultures
© DM
© DM
© PG
© TD
to carve its image and history. A cosmopolitan land,
Provence is enriched with many foreign influences: Arab,
Armenian, Italian, Greek, Comorian and African to name Gastronomy that symbolizes our «art of
but a few. In parallel, Provencal cuisine of yesterday and
living together»
today has travelled throughout the globe. Bouillabaisse,
Aïoli or Navette biscuits... Its recipes have been handed Placing Provence on equal terms with such hubs of
down and enriched over the years. By opening up to the gastronomy as Bordeaux, Toulouse and Lyon implies
world, Provence’s legendary lifestyle has sparked the a special and differentiating project. Provence boasts
imaginations of all. Cooking has pushed open the doors magnificent scenery, many culinary specialities and
© JE. Roché
of opportunity. Appreciated for its inimitable flavours, unique gastronomic know-how based on simple cuisine
© JPG
© DM
©PG
the Mediterranean diet is also acclaimed for its healthy made with local produce. Provence and Marseille
properties, at a time when eating well has become a particularly stand out for their friendliness and
priority focus. hospitality and time-honoured eating customs focusing
on traditional values and togetherness.
M Y T H IC A L
Provence is also a lifestyle... Time moves slowly here
Aix-en-Provence Rognes Provence
and with a smile – every moment is a moment to relish. Calissons (almond and Truffles Anchoïade
PRODUCE
Gastronomy is synonymous with sharing. Here, the melon candies) Aïoli
Saint-Rémy-
table is much more than a place where you sit down Allauch de-Provence Soupe au pistou
to eat: it embodies the codes and customs of social Chiques & suce-miel Candied fruit Ratatouille
mixing, abundance and seasonality. Cooking is all about (chewy sweets & honey Petits farcis (stuffed
exchanging, sharing and being together. lollipops) Camargue vegetables)
Salt Pompe à huile (olive oil
Martigues
Rice bread)
Poutargue (dried mullet
roe) Cockles Alouettes sans têtes
Gardianne de taureau (stuffed escalopes)
Marseille (bull beef stew) Half-and-half pizza
© BB : B. Béchet - © TD : T. Duval - © JPG : JP. Garabedian - © PG : P. Gherdoussi
Panisses (chickpea
Herbes de Provence
pancakes) La Côte bleue
Tapenade
Le pastis Mouclades, Oursinades,
Sardinades (seafood Fougasse (flat bread)
Pieds paquets (tripe &
© MAH : MA. Hauth - © DD : D. Marché - © JER : JE. Roché trotters) banquets
Bouillabaisse
La vallée des Baux
L’Estaque Olive and olive oil
© B. Béchet
Panisses
La Crau
Chichi frégi (long
Lamb / Hay
doughnut)
Le Rove
Brousse (cheese)
. 12 . . 13 .
G U IN N E S S
BOOK
© B. Béchet
1st A RECORD-BREAKING AREA
Leading producer of:
A GENEROUS LAND & SEA
. 3 7,000 acres of farmland
GASTRONOMIC APPELLATIONS
IN PROVENCE
AN APPETITE FOR ORGANIC
. 7 organic farm markets
VARIED FOOD MARKETS
. 6 5 fruit & vegetable markets
.tomatoes with 137,358 metric tons/year . 2 7,000 acres of vineyards . Foin de Crau (AOP – AOC) . 6 71 organic farms in the Bouches-du- . 1 9 fish markets
. lettuce with over 70,000 metric tons/year . 3 5,000 acres of orchards . H uile d’Olive de Haute-Provence Rhône in 2017 (7.7% increase versus . 3 8 farm markets
(AOC – AOP) 2015-2016)
. courgettes with 25,753 metric tons/year . 3 5,000 acres of rice fields, including
. peaches with 26,649 metric tons/year 10% organic . H uile d’Olive de la Vallée des . 6 6,700 acres certified organic in 2017
Baux-de-Provence (AOC – AOP) (6% increase versus 2015-2016) A KEY ECONOMIC SECTOR
. nectarines with 29,972 metric tons/year . 5 94,600 hectolitres of wine produced . A griculture represents €450 M gross
in 2017, including 336,300 hectolitres . Huile d’Olive de Provence (AOC) . 2 2.8% of Utilised Agricultural Land in
. pears with 33,451 metric tons/year the Bouches-du-Rhône is organic. production, including 70 % fruit &
of red wine and 247,200 hectolitres of . H uile d’Olive d’Aix en Provence vegetables
. olives with 9,474 metric ton /year rosé wine (AOP – AOC)
. r ice with 80,000 metric tons/year . 8 ,745 farmers and 18,000 farm
. 1 0,000 acres of olive groves . Miel de Provence (IGP and Red Label) employees
(98% of French production)
. 2 26,000 ovines, 18,000 bovines and . O lives Cassées de la Vallée A HUB OF CHEFS . 3 2,000 café and restaurant
. olive oil 14,200 beehives des Baux-de-Provence (AOC - AOP) . 1 ,985 restaurants including 67 employees
. A OC Côtes de Provence is France’s . O lives Noires de la Vallée “maître restaurateur“ establishments
leading rosé wine
des Baux-de-Provence (AOC - AOP) and 192 gastronomic establishments.
A FLOURISHING INDUSTRY
. Riz de Camargue (IGP) . 1 8 Michelin star-rated restaurants in
. Taureau de Camargue (AOC- AOP) 2018 . 5 84 companies working in the food
industry, including such success
. Brousse du Rove (AOC) stories as Ricard in Marseille and Les
Crudettes in Cabannes.
. 14 . . 15 .
PREPARING YOUR
• MILAN-MARSEILLE
Malpensa 2 flights/day
© A. Blondiaux
ÀQ 1h10
• LISBONNE-MARSEILLE
MPG2019 TRIP
2 flights/day ÀQ 2h15
• PRAGUE-MARSEILLE
2 flights/week ÀQ 2h
YOUR TURNKEY STAY IN
• ISTANBUL-MARSEILLE
Atatürk 2 flights/day
Sabiha Gökçen 1 flight/day
ÀQ 3h
• TEL AVIV-MARSEILLE
PROVENCE
4 flights/week ÀQ 4h A selection of must-do packages for savouring
MPG2019 and enjoying the fabulous flavours of
Vols réguliers
Provence.
saisonniers
• EDIMBOURG-MARSEILLE THE NEW ARCHITECTURAL FACE OF MARSEILLE
2 flights/week ÀQ 2h30 Marseille, Aix-en-Provence, Arles - 4 days / 3 nights
• MONTRÉAL-MARSEILLE A delightful and colourful break combining architecture,
3 flights/week ÀQ 8h35 gastronomy and culinary discoveries, with wine and
• VIENNE-MARSEILLE local produce tasting, an urban vegetable garden, top
2 flights/week ÀQ 1h55 tables and promising young chefs...
We love:
- The combination of gastronomy and architecture
MAIN RAIL AY - Discovering the new face of Marseille
HIGH-SPEED LINKS
TO MARSEILLE A FULL IMMERSION IN WILD CAMARGUE
Camargue, Saintes-Maries-de-la-Mer or Arles –
• PARIS-MARSEILLE 2 days / 1 night
17 TGV/day Àu 3h20
A relaxing and invigorating country break for two, filled
© A. Blondiaux
• NICE-MARSEILLE with Camargue gastronomy and traditions.
6 TGV/day Àu 2h30 We love:
• AVIGNON-MARSEILLE - T he full immersion in nature and proximity to the local
17 TGV/dayÀu 0h30 wildlife
- The Gypsy evening!
• TOULON-MARSEILLE
Jusqu’à 7 TGV/day Àu 0h40
ho to MAIN DIRECT FLIGHTS TO • BERLIN-MARSEILLE A TASTE OF THE MEDITERRANEAN ON A MAXI
3 flights/week ÀQ 2h
MARSEILLE-PROVENCE • LONDRES-MARSEILLE CATAMARAN
ge t to • FRANCFORT-MARSEILLE 5 trains/week Àu 6h27
AIRPORT Marseille, Aix-en-Provence, Les Baux de Provence,
3 flights/day ÀQ 1h35 Sausset-les-Pins – 2 days / 2 nights
• BÂLE-MARSEILLE
bo uc he s- Annual fights
• PARIS-MARSEILLE
• MUNICH-MARSEILLE
4 flights/day ÀQ 1h35
1 train/day Àu 5h15
• GENÈVE-MARSEILLE
Climb aboard your beautiful private maxi catamaran
to savour a shellfish platter before enjoying a night
du -r hô ne Paris Charles de Gaulle
7 flights/day
• AMSTERDAM-MARSEILLE
3 flights/day ÀQ 1h55
1 train/day Àu 3h30 moored at sea. The next day, you will head off for a
Wine & Olive Oil day in the picturesque village of Les
• BRUXELLES-MARSEILLE Baux-de-Provence, where you will tour 2 vineyards and
Paris Orly flights/day
• BRUXELLES-MARSEILLE 4 trains/day Àu 5h30
ÀQ 1h15 an olive mill.
Bruxelles flights/day
• LONDRES-MARSEILLE Charleroi flights/day • FRANCFORT-MARSEILLE We love:
Gatwick 1 flight/day ÀQ 1h50 1 train/day Àu 7h45 - T he unique experience of staying on a maxi
Heathrow flights/day • BARCELONE-MARSEILLE catamaran.
• BARCELONE-MARSEILLE
Stansted flights/day 1 train/day Àu 4h17 - The photo story sent at the end of the stay.
1 flights/day ÀQ 1h
Luton flights/week
ÀQ 2h • MADRID-MARSEILLE • MADRID-MARSEILLE
3 flights/day ÀQ 1h50 1 train/day Àu 7h For additional touring ideas, check out the official
• DÜSSELDORF-MARSEILLE
4 flights/week ÀQ 1h50 • ROME-MARSEILLE MPG2019 website at www.mpg2019.com
2 flights/day ÀQ 1h50
. 16 . . 17 .O U R T IP S & TR IC K S
FO R MA K IN G T H E M O ST ABOUT
O F M P G 2 0 19 PROVENCE TOURISME
ROMANCE KIT SPORTS FAN KIT
• Mint sweets to eat after a garlicky Aïoli • T he “My Provence Envie de Balade” website
• A picnic hamper for an improvised country lunch, •G
enuine “Savon de Marseille” soap made with olive
followed by a great Provencal tradition: the siesta! oil to ease stiff muscles Provence Tourisme is in charge of developing and
• L emongrass spray to stop the mosquitoes • A n efficient alarm because with 3 meals a day promoting tourism in the Bouches-du-Rhône, while
disturbing your nap lasting an average of 3 hours each (without respecting the area’s unique environment and the
counting the siesta), you’ll have to get up very
quality of life of its inhabitants. The Bouches-du-Rhône
early if you want to cram in some sport!
FAMILY KIT Area Council elected Provence Tourisme to steer
• T he www.myprovence.fr website to keep up to MPG2019 thanks to its long-standing expertise in the
speed with the latest events GOURMET KIT gastronomy sector, and because this is a vital time to
• A n all-terrain pushchair for making the most of the • A doctor’s certificate declaring you apt for position ourselves as a major international destination
festivities gourmet marathons
and «shout out loud» – but with forethought.
• A playlist with the latest hits by Soprano to • D etox herbal teas by Père Blaize for the digestion
Today, one-third of tourists visiting France come here
convince your teenagers •H
ead to L’Estaque for a feast of chichis and first and foremost for our food and wine. Provence’s
panisses
thriving and deeply-anchored fruit and vegetable
• O rder a half-and-half pizza
FRIENDS KIT growing traditions, unique culinary identity and large,
• T he www.myprovence.fr website to keep up to well-structured food sector mean we have everything
speed with the latest events SOLO KIT it takes to become a major gastronomic destination.
• A n infusion of thyme freshly picked in the hills for • You won’t be on your own for long!
difficult day afters With nearly 41 million overnight stays, 8 million
• A large bag you can pack with local specialities to tourists and 50,000 direct and indirect jobs in tourism,
take home
the Bouches-du-Rhône area has been a key French
destination for many years. Nevertheless, today’s
PARISIAN KIT Présidente
ultra-competitive context requires the implementation
Danielle MILON
• The “Parler Marseillais” dictionary (Jeanne Laffite Ed.) of very high-performance actions and tools in order to
• S unscreen so you don’t burn help us seduce and conquer. Générale Manager
• F orget Mölkky at aperitif time – this is the land of Isabelle BREMOND
pétanque! For many years now, the quality of our local land
and sea produce has made gastronomy a key sector Communication Manager
in Provence. Gastronomy and wine tourism have Nathalie OLMETA
both benefited from numerous awareness and +33 (0)4 91 13 84 15
communication campaigns led by Provence Tourisme. nolmeta@myprovence.fr
Following on from the «Tables 13» and Wine Tourism
Cluster initiatives also fronted by Provence Tourisme, Press Officer
Manon CHAUSSENDE
Marseille Provence Gastronomy Year 2019 heralds
+33 (0)4 91 13 84 16
the launch of a genuine Gastronomy Project for our
mchaussende@myprovence.fr
destination.
© A. Blondiaux
. 18 . . 19 .MPG2019 AND PARTNERS
INSTITUTIONAL PARTNERS
OFFICIAL PARTNERS
MEDIA PARTNERS
NETWORK PARTNERS
Provence-alpes-côte d’azur
PRIVATE PARTNERS
LOGO AIRFRANCE P296C
Nº dossier : 2007399E
Date : 20/05/09 P032C
Validation DA/DC : P280C
Validation Client
InterContinental Marseille - Hotel Dieu CEPASCO SPIGOL
. 20 .Provence Tourisme 13 rue Roux de Brignoles 13006 Marseille +33 (0)4 91 13 84 13 www.myprovence.fr
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