A vision for the New Retail - 2017 Prof. Aytül Erçil - Turkey in ...
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
A vision for the
New Retail
2017
Prof. Aytül Erçil
a.ercil@vispera.co
© Vispera 2017 | www.vispera.co VISPERA PRESENTATION
BEFORE VISPERA
2006 2009 2013 2014
PROF. ERÇİL ISRA VISION AG EXIT TO PROF. ERÇİL &
FOUNDED BECAME A ISRA VISION AG DR. AKGÜL
VISTEK PARTNER OF with 28X FOUNDED
VISTEK MULTIPLIER VISPERA
NATIONAL AND
INTERNATIONAL
AWARDS DURING
THIS PERIOD
© Vispera 2017 | www.vispera.co VISPERA PRESENTATION
TARGET
PAIN POINTS AND
VISPERA SOLUTIONS
© Vispera 2017 | www.vispera.co VISPERA PRESENTATION
PAIN POINTS WE ADRESS Out of Stock Planogram Compliance Tracking Share of Shelf Category Management Getting the exact store space you paid for Following competitors’moves Shelf Disordered Scoring Field Teams © Vispera 2017 | www.vispera.co VISPERA PRESENTATION
PAIN POINTS
OUT OF STOCK
1.75 $ tn 26% 31%
loss globally of customers buy the item
due to buy another brand at another store
out of stock when a product is
Out Of Stock
PLANOGRAM COMPLIANCE
7.8% 8.1% 10-15 $ bn
potential potential lift lost
increase in in profit sales opportunity
annual sales
SHELF SHARE
Cannot be kept at agreed levels
Positively correlated with profitability
© Vispera 2017 | www.vispera.co VISPERA PRESENTATION
PAIN POINTS: FROZEN ITEM CABINETS Additional Requirements Price card visibility Magnum-Cornetto-Snacking-Max Planogram sticker on the cabinet Promotion and proposition visibility Alien product check Iceness check Posters presence and relevance © Vispera 2017 | www.vispera.co VISPERA PRESENTATION 6
THE SECTOR’S ANSWER TO THE PAIN POINTS
Hosting hundreds of field agents to visit stores periodically and doing the necessary checks
COCA COLA PHILIP MORRIS PEPSI and FRITO LAY P&G
800 merch + sales rep 400 merch, 900 sales rep 600 merch
1300 sales rep
+ 3rd party
© Vispera 2017 | www.vispera.co VISPERA PRESENTATION
PROBLEMS WITH MANUAL SOLUTION
TIME CONSUMING INACCURATE NOT DETAILED NOT ACTIONABLE
© Vispera 2017 | www.vispera.co VISPERA PRESENTATION
VISPERA TECH : OUR ANSWER TO THE PAIN POINTS
CAPTURE Vispera Shark RECOGNIZE Vispera Image Recognition
VALIDATE Vispera Operators ANALYZE Vispera Ocean
> 99% accuracy, SKU level detail, near real time
© Vispera 2017 | www.vispera.co VISPERA PRESENTATION
SAMPLE REPORTS © Vispera 2017 | www.vispera.co VISPERA PRESENTATION
Summary of KPI’s at Store Level The Visited Stores on Map
Visual Planogram Analysis Daily, weekly and monthly reports
Weekly (W 46)
© Vispera 2017 | www.vispera.co VISPERA PRESENTATION 11EXAMPLES
FROM THE FIELD
© Vispera 2017 | www.vispera.co VISPERA PRESENTATIONVISUAL RECOGNITION EXAMPLES
Dark capture
due to poor
storelighting
SKU still
recognized
© Vispera 2017 | www.vispera.co VISPERA PRESENTATIONVISUAL RECOGNITION EXAMPLES
SKU recognized
despite
promotion tag
© Vispera 2017 | www.vispera.co VISPERA PRESENTATIONVISUAL RECOGNITION EXAMPLES
SKU recognized
despite flexible
packaging and
shining
© Vispera 2017 | www.vispera.co VISPERA PRESENTATIONVISUAL RECOGNITION EXAMPLES
Foregin SKU
recognized (Tai
alphabet)
© Vispera 2017 | www.vispera.co VISPERA PRESENTATIONTHE CORE TEAM © Vispera 2017 | www.vispera.co VISPERA PRESENTATION
VISPERA MANAGEMENT TEAM
Prof. Aytül Erçil Ceyhun Burak Akgül, PhD
Co-Founder and CEO Co-Founder and CTO
Network Faculty at Sabancı University Adjunct Faculty at Boğaziçi University. EE Dept.
Founder of Vistek ISRA Vision Formerly R&D Director at Vistek ISRA Vision
Award-winning Endeavor Entrepreneur Formerly EU Marie Curie PostDoc (Philips
Formerly Faculty at Boğaziçi Uni. Research)
PhD in Applied Math (Brown Uni.) PhD in EE (Télécom ParisTech and Boğaziçi Uni.)
Computer Vision, Pattern Recognition, Computer Vision, Machine Learning, Data Mining,
Applied Math and Statistics Visual Search and Retrieval, Action Recognition
130+ publications and 3 patents in these areas 30+ publications and 1 patent in these areas
Yağmur Avni Tatay Didem Çelikkanat Ozan, Ph.D. Akan Gurler Başak Aydın
Operations Manager Global Accounts Manager, FMCG Business Development Manager Administrative
Over 20 years of experience in Manager
Over 10 years of experience in Over 25 years of experience in
deploying software internationally, Over 10 years of experience in
international projects management, retail industry in companies like
managing international software teams HR, finance and general
experience in FMCG industry. Real, Carrefour, Tansas, Goldas
(in the U.S. and in India) and administration management.
in C level positions.
software operations
© Vispera 2017 | www.vispera.co VISPERA PRESENTATIONVISPERA INNOVATION TEAM
Erdem Yörük, PhD
Chief Scientist
Formerly PostDoc at Johns Hopkins CfIS
PhD in Applied Math (Johns Hopkins University)
20+ publications in these areas
Kaan Can Fidan, MS Kaan Öner, MS Levent Özyıldırım, BS
Senior Research Engineer Senior Research Engineer Senior Software Engineer
Formerly R&D Director at Vistek ISRA Vision Formerly Res. Eng. at Vistek ISRA Vision Formerly Soft. Eng. at Vistek ISRA Vision
MS in Mechatronics (Sabancı Uni.) MS in Mechatronics (Sabancı Uni.) BS in CMPE (Istanbul Technical University)
Robotics, Image Processing, 3D Vision, Robotics, Imaging and Lighting Design, Software Arch. Design and Dev.
Software Dev. Machine Learning, Image Processing, 3D Vision, UI/UX Design C++/C#/Java Programming, Database Arch.
10+ publications in these areas 10+ publications in these areas Web Programming, Mobile Apps
© Vispera 2017 | www.vispera.co VISPERA PRESENTATIONVISPERA INNOVATION TEAM
Melih Değiş, BS Mehmet Koloğlu, BS Başak Baran
Software Engineer Software Enginee UI/UX Designer
BS in Computer Science (Bilgi University) BS in Computer Science (Kalamazoo Coll.) MA in Visual and Media Arts (Emerson College)
Backend Development, DevOps, Unix-like Cloud Services, Mobile Apps, BA in Sociology (METU)
Operating Systems, Cross-platform Over ten years of experience in
Applications, Functional Programming, Visual Design, Information Architecture, User
Machine/Deep Learning, Artificial Intelligence Testing, User Experience Design
Kemal Akkoyun, MS
Senior Software Engineer
Selin Özenç, BS MS Student in Computer Engineering (Boğazici Uni) Abdullah Mara
Data Management BS in Computer Science (Bilgi University) 1. of his class Frontend Developer
BS in Computer Engineering (Çankaya University) Cloud Services, Software Arch. Design Patterns,
SQL query, project & DB configuration & maintenance Mobile Apps, Database Arch., Computing Theory,
Recommender Systems, Machine Learning
©©
Vispera 2016
Vispera 2017| |www.vispera.co
www.vispera.co VISPERA PRESENTATIONADVISORY BOARD
Karaca Kestelli
Chief Strategy Officer, Yıldız Holding
(formerly CEO of Bain Consulting)
Kerem Göktan
Partner at Standart Unlu, Board Member at Şok Market Chain
Osman Ünsal
Former CEO of Esas Holding
© Vispera 2017 | www.vispera.co VISPERA PRESENTATIONCOMPETITIVE LANDSCAPE © Vispera 2017 | www.vispera.co VISPERA PRESENTATION
COMPETITION
TRAX PLANORAMA NEXIUM ACCENTURE
(2010) (2009) (2009)
Singapore France Spain
R&D: İsrail R&D: Budapest
37 M USD raised since 2010 Partnership with Smollan Group in 2013
Investment by Kantar Retail in 2014 Acquired by Nielsen
© Vispera 2017 | www.vispera.co VISPERA PRESENTATIONCOMPETITION
ON PREMISE
RECOGNITION ICECREAM CATEGORIES
SOLUTION FOR
ACCURACY CABINET PROCESSED
RETAILERS
TRAX low Softdrinks and
NO NO easy categories
No
PLANORAMA high Softdrinks and
NO NO
No easy categories
VISPERA high Virtually all
YES YES
Yes categories
© Vispera 2017 | www.vispera.co VISPERA PRESENTATIONFMCG PRODUCT CATEGORIES TESTED WITH VISPERA SOFTWARE
Ice Cream Ice Cream Soft Drinks Chocolate Biscuits Chocolate
Freezers&Cabinets Freezers&Cabinets Shelves&Coolers
Spices Diapers Oils Household Pulses &Rice Health & Beauty
and continuing…
© Vispera 2017 | www.vispera.co VISPERA PRESENTATIONCUSTOMERS
AND CHANNEL PARTNERS
© Vispera 2017 | www.vispera.co VISPERA PRESENTATIONOur Evolution
Product Dev v1 Product Dev v2 Product Dev v3
PoC Studies Demos and Pilots Large-scale Projects
Angel Investments VC Investments
Local Partnerships Global Partnerships
1st Patent App 2nd Patent App
Ireland
2017
May
Vispera Global 2017
starts Mar
Poland
Turkey 2017
2017 Feb
2016 Turkey
Jan Global
2016 Nov
2016
June Israel
2014 Mar
2014 Mar Sweden
Jan
Turkey
Turkey
PoC for
© Vispera 2017 | www.vispera.co VISPERA PRESENTATIONAWARDS
THE WINNER OF SELECTED AS WINNER OF THE VISPERA Received a Seal of
THE PEPSICO INSIGHT ONE OF THE TOP I-COM GLOBAL Excellence from the European
CHALLENGE 100 TURKISH STARTUPS DATA STARTUP CHALLENGE Union
2017 IN 2015 2017
powered by NIELSEN
VISPERA Selected to
TOP 15 VISPERA TIM-TEB Grow Up
TURKISH STARTUPS Program
IN 2016 BEST PAPER Award Finalist
© Vispera 2017 | www.vispera.co VISPERA PRESENTATIONCustomers and Early Adopters
FMCG Companies / Distributors Retailers
Israel
• Pilot with Coca Cola Turkey (via Ipsos)
• Coca Cola-Mauritus
• Coca Cola Poland
• Coca Cola Iraq
North Cyprus
Ireland Azarbaijan
© Vispera 2017 | www.vispera.co VISPERA PRESENTATIONPIPELINE
U.S.A.
Pakistan
Mexico
Israel Jordan
Turkic
countries
U.S.A.
Iraq
Israel
U.S.A. Dubai
Israel
Italy
Israel
Dubai
Germany
Israel Phillippines
Australıa
© Vispera 2017 | www.vispera.co VISPERA PRESENTATION 30MARKET SIZE © Vispera 2017 | www.vispera.co VISPERA PRESENTATION
TOTAL ADDRESSABLE MARKET
Estimated World market
for Vispera products:
Estimated Turkish
$ 27.5
market
for Vispera products:
$ 299
million /year
billion /year
© Vispera 2017 | www.vispera.co VISPERA PRESENTATIONGO TO MARKET STRATEGY
FMCG
Companies Retailers
• Direct sales • Direct sales
• Sales Partners / Distributors • Sales Partners / Distributors
• Partner with crowdsourcing / • Strategic technology
merchandising companies partners (Intel)
• Partner with Market Research
Companies like Nielsen / Ipsos
© Vispera 2017 | www.vispera.co VISPERA PRESENTATIONREVENUE MODEL © Vispera 2017 | www.vispera.co VISPERA PRESENTATION
REVENUE MODEL
SAAS REVENUE MODEL
Per-Image / Per-store service On-boarding fee – Support fee – for eventual SKU
fee – including standard KPIs corresponding to the costs updates during the project
associated with the
preparation phase of each new
project
Mobile application licence fee Dashboard subscription fee
– per device – per user
ON PREMISE SOLUTION REVENUE MODEL
© Vispera 2017 | www.vispera.co VISPERA PRESENTATIONFINANCIALS © Vispera 2017 | www.vispera.co VISPERA PRESENTATION
INVESTMENT
$ 500 K > 600 K $ 900 K
SELF FUND NATIONAL &
MAN HOURS
INTERNATIONAL ANGEL
/ INVESTORS
> $ 2,000 K
INVESTED SO FAR
$ 500 K
R&D FUNDING $ 250 K
CUSTOMERS
© Vispera 2017 | www.vispera.co VISPERA PRESENTATIONFINANCIAL PROJECTIONS
60000000
REVENUE
50000000
EXPENSES
40000000
EBIT
30000000
20000000
10000000
0
-10000000
YEAR 2017 2018 2019 2020 2021
REVENUE $517,552.97 $2,436,000.00 $11,565,000.00 $29,375,000.00 $56,090,000.00
EXPENSES $1,098,313.88 $1,863,690.94 $2,717,671.25 $4,289,958.89 $6,782,296.23 0.2%
EBIT $(580,760.91) $572,309.06 $8,847,328.75 $25,085,041.11 $49,307,703.77
MARKET
SHARE
Does not include other verticals like pharmaceutical industry, warehouse monitoring
© Vispera 2017 | www.vispera.co VISPERA PRESENTATIONVISPERA VISION: THE NEW RETAIL
Activities / Trajectories Dwellings
IOT
Platform Dashboard Analytics for Marketing KPIs
Cashier Information for Retail
Smart Shelves Warehouse
© Vispera 2017 | www.vispera.co VISPERA PRESENTATIONINVESTMENT NEED
1 million USD = expenses for 1 year
EXPENSE DISTRIBUTION
travel marketing
Operating 4% 3%
expenses
13%
Personnel
80%
© Vispera 2017 | www.vispera.co VISPERA PRESENTATIONEXIT STRATEGY
1. SAP
2. GOOGLE
3. INTEL
4. ORACLE
5. IPSOS
6. NIELSEN
7. LOGO
8. IPO
© Vispera 2017 | www.vispera.co VISPERA PRESENTATIONSUMMARY
• Proven entrepreneur and a great team
• Novel solution in a very big market
• Few competitors, low market penetration
• Traction with major international brands
• Strong national / international partnerships
• Further prospects in other verticals and IOT services
© Vispera 2017 | www.vispera.co VISPERA PRESENTATION
Vispera.comA Vision for The New Retail
a.ercil@vispera.co
© Vispera 2017 | www.vispera.co VISPERA PRESENTATIONYou can also read
