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THE COUNTRY Your direct line to rural New Zealand Radio Digital Print Social 2020 MEDIA KIT
Welcome to The Country 2020 DATES
80,502 copies delivered FREE every month straight ISSUE 1 Publication date 24 February
into the mailboxes of farming households nationwide. Material deadline 13 February
ISSUE 2 Publication date 23 March
Material deadline 12 March
Northland ISSUE 3 Publication date 20 April
8,857 Material deadline 9 April
Bay of Plenty COUNTDOWN TO FIELDAYS
North Island
7,251 ISSUE 4 Publication date 18 May
55,171 Waikato
19,077 Gisborne
Material deadline 7 May
FIELDAYS EDITION
945 ISSUE 5 Publication date 8 June
Taranaki 4,864 Hawkes Bay 3,177 Material deadline 28 May
Tasman/Nelson Whanganui/Manawatu 8,353 ISSUE 6 Publication date 13 July
1,684 Wairarapa 2,647
Material deadline 2 July
ISSUE 7 Publication date 24 August
Marlborough
Material deadline 13 August
West Coast 1,104
757 Canterbury
ISSUE 8 Publication date
Material deadline
21 September
10 September
10,990 South Island
Southland
25,331 ISSUE 9 Publication date
Material deadline
19 October
8 October
5,915 Otago ISSUE 10 Publication date 16 November
4,881 Material deadline 5 November
ISSUE 11 Publication date 21 December
Material deadline 10 December
View the latest edition of The Country at thecountry.co.nz
Print specifications
THE
COUNTRY THE
COUNTRY THE
COUNTRY
THE Contents
Summit to address
COUNTRY
Your direct line to rural New Zealand
Editor’s note
W
knock.
ho stole my plums? That’s what I’d
like to know. And why didn’t you just
ask?
That’s what people do - have a
few manners. Open the gate, go to the door and
“Hello there. I’m just passing and notice you
have a lot of plums. I’m wondering if you’d mind
me picking a few for my poor family. I’ll make
some jam/pickle and bring you a jar.”
4: New Zealand
farmers outstanding in
their field
9: Growth pasture
game changer
5: From North-land to
global markets
11: DairyNZ update
7: Still supplying milk
for locals
14: Profits on a global
scale
8: Would you drink river
water from a farm?
16: Revamp comes at a
cost to the locals Find out
‘dramatic changes’
in NZ agriculture
This year, the “Grow 2019,” farming
No - too easy. That didn’t happen. Whoever
nicked the whole tree full of ripe, juicy plums - in more here: conference will tackle some of the big
broad daylight I might add - did not bother to use
their manners. https://www.nzherald. questions about the future of food and
I say broad daylight for a couple of Sherlock Holmes-esk reasons. co.nz/the-country/news Listen to
If the robbery took place under cover of darkness, firstly the porch fibre in New Zealand. Kaila Colbin
light would have come on and secondly, they would have undoubtedly
dropped a few and not been able to see them. on the Grow 2019
18: Southland farmer 19: Meeting in 22: Local focus: 23: Unique country
Hence when I noticed the naked tree, I would have also noticed a few
uses scientific southland well received Incredible results event raises $6,000 Summit here:
T
fallen ones scattered on the ground. Perhaps the odd pip, or even the
approach
half-chewed remains of one. he two-day summit, which will be held are ... dramatic technological change, be really forward-thinking and https://www.nzherald.
But again, no, not one single plum, pip or piece of purple skin did I in Christchurch this April, will look into climate change, changing expectations of really proactive if we want to be co.nz/the-country/
see. Every single plum vamoosed, along with the perp. Not a trace. some of the issues facing the industry, sustainability, changing social license to successful in this brave new world.” news
A2 Milk’s value lifts by three-
It’s a mystery. I have plenty of questions, but not too many answers. along with the action required to operate, new business models and new Find out more about the summit
FULL PAGE
Editor Commercial Manager ensure the farming sector is sustainable and products and new paths to market.” on Grow 2019’s website.
Firstly, of course, why? They weren’t even the flashest of plums. A stray
Jude Barback Fiona Reid profitable into the future. Colbin said the food and fibre industry in Also in today’s interview: Colbin
sapling type affair gifted to me by a kind person. That’s what kind people
P 09 123 4567 E editor.email@nzme.co.nz E fiona.reid@nzme.co.nz
Kaila Colbin, who is the self-titled ‘Curator New Zealand should be making decisions talks about the need for “more robust
quarters of a billion dollars
do. They give - not take.
and Creator’ of Grow 2019 spoke to The now, and look to global trends in order to be conversations,” around topics such as climate
Editor Advertising Production Manager
Nikki Verbeet Aaron Morey
Country’s Jamie Mackay about the “dramatic prepared for what may come. change and the rise of vegetarianism and
P 0277 12 14 13 E nikki.verbeet@nzme.co.nz E aaron.morey@nzme.co.nz
changes,” that will be addressed. “The future we’re heading into doesn’t really veganism, and the meaning of a social license
The next issue of The Country will be published March 2019.
after record result
“Some of the things we’re looking at look like the past and we that we have to to operate.
360mm (h) x A2 Milk’s market capitalisation shot up by more than three
260mm (w) quarters of a billion dollars in the first hour of trade following
the company’s record first-half result. QUARTER QUARTER
HALF PAGE T PAGE PAGE
he stock rallied by $1.07 to $13.94 increased marketing activities in the second primarily as a result of increases in brand-
after it reported a 55 per cent lift in its half,” it said, adding increased brand and building activities in China and the US.
net profit to a record $152.7 million in marketing investment is expected to continue “The rate of investment in marketing will
the six months to December, taking the into 2020. increase further in the second half as we
company’s market value to $10.24 billion. “The company expects group revenue increase in market brand building activities,”
A2 Milk said its profit leap was driven by growth rate in the second half to continue the company said.
continued strong sales growth in all key broadly in line with the first half,” it said.
China segment revenue rose to $171.7m, up
180mm (h) x 180mm (h) x 180mm (h) x
product segments - infant formula, liquid milk The increased investment in brand building
50.1 per cent.
and milk powders. in the second half of 2019 is expected to
Sales of infant formula totalled $495.5m for support revenue growth in 2020 and beyond. “It’s an extremely strong result,” Chris
the half - an increase of 45.3 per cent on the “Second half EBITDA margins will Bainbridge, senior investment analyst at Pie
prior year - driven by share gains in China and consequently be lower than in the first Funds, said.
260mm (w) 126mm (w) 126mm (w)
Australia. half, second half EBITDA margins will “New growth just accelerated in final two
The company, which markets A1 beta-free consequently be lower than in the first half, months of the year,” he said.
infant formula and dairy products, also saw with full-year FY19 EBITDA as a percentage Bainbridge said the lift in a2 Milk’s gross
growth in its liquid milk business of 20.2 per of sales expected to be approximately 31-32 profit margin to 56 per cent from 51 per cent
QUARTER ISLAND
cent to $83.4m, particularly in its key markets per cent,” it said. was a surprise.
of Australia and the United States. Group infant formula revenue of $495.5m He added the company’s projected revenue
Sales of other nutritional products grew 40.4 – up 45.3 per cent on the previous and margin growth projections for the second
per cent to $34.3m, driven predominantly by corresponding period. half were potentially conservative.
milk powders and supported by new products In infant formula, a2 Milk’s market share in
The a2 Milk brand under licence to Fonterra
launched towards the end of last year. China grew to 5.7 per cent from just over 5
was launched in New Zealand early August,
A2 Milk’s EBITDA came to $218.4m – up 52.7 per cent.
per cent on the previous corresponding period, In the United States, where the company with national advertising and distribution
90mm (h) x
and compared with market expectations of has made a big marketing push, the from late September, and is
$200m. company experienced revenue growth of 114 performing to plan.
In its outlook statement for the full year, a2 per cent.
Milk said the company had invested strongly in The company’s increased investment
its capability to better understand its Chinese in brand, market development and
260mm (w)
consumers, “channel dynamics” and ways of organisational capability fuelled continued
improving brand awareness. strong sales growth in all key product By: Jamie Gray
“Following a very strong first-half segments - infant formula, liquid milk and Business Reporter
performance, and encouraged by growing milk powders. jamie.gray@nzherald.co.nz
market share in China, the company is now in The group’s investment in marketing in the @JamirGrayNZ
a position to reinvest the benefits of scale into first half increased by 75 per cent to $45.5m,
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ADVERTISING Nikki Verbeet POWERED BY
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