A roadmap for sustainable tourism .07 An endeavour to build Brand India .09 UP devising new avatar ...

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A roadmap for sustainable tourism .07 An endeavour to build Brand India .09 UP devising new avatar ...
Vol. XXXIII Issue 24; December 2nd fortnight i­­ssue 2021   A DDP PUBLICATION               Pages : 36            ` 20/-

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                             A roadmap for sustainable tourism........................07
                             An endeavour to build Brand India.........................09
                             UP devising new avatar for Ayodhya?....................16
A roadmap for sustainable tourism .07 An endeavour to build Brand India .09 UP devising new avatar ...
A roadmap for sustainable tourism .07 An endeavour to build Brand India .09 UP devising new avatar ...
Vol. XXXIII Issue 24; December 2nd fortnight i­­ssue 2021                           A DDP PUBLICATION                                                          Pages : 36                                                               ` 20/-

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 Blueprint to sell Brand India                                                                                                                                 Sigh of relief in 2021
                                                                                                                                                              Travel fraternity is positive for the next year,
The Indian Association of Tour Operators (IATO) is geared up for its
                                                                                                                                                              2022, especially when you compare the given
annual convention, which is packed with ideas and activities to not only                                                                                      upcoming period, with the year before.
motivate the members, but also guide them for future recovery.
   Nisha Verma                                                          istry of Tourism, GOI as              and CEO of Taj Hotels, and                                              nto
                                                                        well as the Gujarat govern-           Anuraag Bhatnagar, COO, The
          he state govern-                                              ment. Arvind Singh, Secretary         Leela Palaces Hotels & Resorts                       In the post-pandemic era, we feel the
          ments and stalwarts                                           of Tourism; Rupinder Brar,            will also address the delegates.                Indian traveller will seek mono-destination
          of the travel industry                                        Additional Director General,          This apart, Mehra said that                     journeys or focus on one or two countries,
will participate in the 36th                                            Tourism; Dr. V. Venu, Chief           they are expecting the par-                     as against the earlier trends of planning a
IATO Annual Convention from                                             Secretary, Tourism, Kerala;           ticipation of as many as 15                     multi-country trip. The tourism sector has
December 16 to 19, 2021 at                                              Hareet Shukla, Secretary of           state governments.                              changed in last couple of years.
The Leela Gandhinagar.                                                  Tourism, Gujarat; Jenu Dewan,                                                         Although flight bookings to Spain seem to Elisa Robles Fraga
                                                                                                                                                                                                             Director, Tourism Office of Spain,
                                                                        MD, TCGL; Rajiv Jalota, Chair-        Knowledge and recovery                          have decreased in 2021 compared to last Mumbai, India
Dignitaries galore                                                      man, Mumbai Port Trust; and           EM Najeeb, Senior VP, IATO                      year, as per our sources the outlook for the
Rajiv Mehra, President, IATO                                            Dr. Abhay Sinha, Director Gen-        and Chairman of the Conven-                     upcoming months is extremely positive, especially when you compare
                                      Rajiv Mehra                                                                                                             the given upcoming period with a year before.
has said that Bhupendrabhai           President, IATO                   eral, SEPC will participate in the    tion, has said that they are
Patel, Chief Minister of Gujarat,                                       business sessions.                    expecting more than 1,000                       A few factors that earlier played a role in selection of a tourism
has agreed to be the chief guest      vention, which will be held on                                          people at the convention,                       destination, are no longer relevant. Various factors such as entry
of the convention. He also said       December 18.                      In addition, senior industry          which is taking place after                     protocols, ease of internal movement, health system of the destina-
Shripad Naik, Minister of State                                         representatives like Nakul            two years. Since everyone in                    tion, implementation of modern solutions to facilitate travel play a role
for Tourism, will chair the vale-     Mehra shared, "We will have       Anand, Executive Director, ITC        the industry has borne the                      when a traveller prefers one destination over another.
dictory session of the con-           participation from the Min-       Hotels, Puneet Chhatwal, MD                             Contd on page 9                                                                             Contd on page 12

GRNconnect expands horizons Tapping untapped markets
GRNconnect, apart from excelling in providing tech and hotel booking                                                Kohima's three-day ITM highlighted the region's tourism potential
services to travel trade has now opened its DMC business in USA and                                                 in the domestic and international markets. Majority of this region is
will soon be expanding it in Egypt and India.                                                                       unknown to tourists with huge scope in border and wildlife tourism.

   Nisha Verma                                                            base, especially from India and               Nisha Verma                              (ITM), for the North East Re-             the occasion were Arvind
                                                                          the Middle East," he claims.                                                           gion, at Kohima, Nagaland                 Singh, Secretary, Tourism;
           eepak Narula, Manag-                                                                                               jay Bhatt, MoS,                    alongside Neiphiu Rio, Chief              Rupinder Brar, ADG, Tourism;
           ing Director, GRNcon-                                         He added that during COVID-19,                       Tourism & Defence,                 Minister of Nagaland, and H.              and other dignitaries from the
           nect, has revealed that                                       they focused a lot on technol-                       inaugurated       the              Khehovi Yeputhomi, MLA &                  central government and North
with innovation and adaptability                                         ogy and product upgradation                three-day long ninth edition of              Advisor Tourism, Government               Eastern states. The objective
being the key qualities of GRN-                                          by adding some key suppli-                 the International Tourism Mart               of Nagaland. Also present on                              Contd on page 27
connect, in 2021, they will go live                                      ers to their portfolio. "We have
with Amadeus, i.e., Amadeus Val-                                         ambitious plans on the distribu-
ues Hotels and their Switch mod-                                         tion front. We have made some
ule. "Very soon we will be avail-                                        major tie-ups and we will go
able on their web service too.         Deepak Narula
                                                                         live on these platforms as early
This apart, we are also connected      Managing Director, GRNconnect     as January 2022. We are also
with some major tech players,                                            planning to launch a DMC for
which has helped us with our in-      shares." In 2021, Narula said that Egypt and a DMC for India,"
ventory, price competitiveness,       their flagship product for hotel he revealed.
and ease of integrating APIs into     bookings, both the Login module
our product. We launched a US         and the API Out module, did well. Sharing more details on his inter-
DMC for which we were able to         "Also, our US DMC got a good national business, Narula says,
secure a good response," he           response from our global agent                       Contd on page 25
                                                                                                                     Inaugration of the ninth edition of International Travel Mart, in Kohima, Nagaland.
A roadmap for sustainable tourism .07 An endeavour to build Brand India .09 UP devising new avatar ...
A roadmap for sustainable tourism .07 An endeavour to build Brand India .09 UP devising new avatar ...
BULLETIN
   Govt extends financial support
The GoI introduced the LGSCATSS scheme, to provide financial aid to travel experts to
help them recoup after COVID-19. G Kishan Reddy, Minister for Tourism, Culture, and
DoNER, gave sanction letters to stakeholders granted loans under the scheme.
   Janice Alyosius                                                           The minister encouraged families         international airports such as the
                                                                             to visit at least two tourist destina-   Kushinagar Airport.
            o fulfil the commitment                                          tions each year, as this will help
            of the Government of                                             future generations learn about           The minister also spoke about
            India towards the tour-                                          India's rich culture and heritage.       various initiatives and interven-
ism sector that is going through                                             The government is also work-             tions taken during COVID-19
a lot of stress, Prime Minister                                              ing towards developing various           to develop tourism industry.
Narendra Modi extended sup-                                                  circuits to make them accessible         Around five lakh visas will be is-
port to those effected under the                                             to the tourists. The Ministry of         sued to foreign tourists without
"Loan Guarantee Scheme for Co-              G Kishan Reddy                   Railways is running special trains       any charges, and 170 nations
                                            Union Minister for Tourism
vid Affected Tourism Service                Culture, and DoNER               to connect Buddhist sites and the
Sector" (LGSCATSS). He granted                                               Ramayan circuit. The govern-
financial aid to the travel and trade                                        ment intends to make India the
partners. At an event in New Del-       credit under the Credit Guarantee    focal point of Buddhist tourists            Govt aims to spend
hi, Union Minister for Tourism,         Scheme at concessional rates.        domestically and internationally.              `5,500 crore to
Culture &DoNER, G. Kishan               The aim of this financial support                                                  develop tourism
Reddy, handed over the cheques/         to the tourism stakeholders was      He mentioned that the govern-
sanction letters to the first lot of    to mitigate their hardships due to   ment aims to spend `5,500 crore             infra at destinations
stakeholders who have been              COVID-19 and help them revive        to develop tourism infrastructure             chosen by states
granted the loan under the LGS-         their business and livelihood.       at destinations chosen by states          through the SWADESH
CATSS. DG Tourism G Kamala                                                   through the SWADESH Darshan
Vardhana Rao, ADG Tourism,              Reddy said that the ministry is      scheme. "We plan to develop                   Darshan scheme
Rupinder Brar, and senior offi-         collaborating with other minis-      these destinations to international
cers from the Ministry of Tourism       tries to introduce tourist themes    standards," Reddy said.
and the participating banks were        such as wildlife tourism, cruise                                              are now a part of the e-Visa
also present.                           tourism, aqua tourism, and eco       Under the Azadi ka Amrit Mahot-          approval facility. The Govern-
                                        and rural tourism. "In a short       sav, 75 destinations have been           ment of India has also appointed
Financial support under the             span, with coordination of vari-     chosen by the government, and            exclusive officers to promote
scheme is disbursed to approved         ous departments and ministries,      will be developed in coordina-           the country’s tourism in 20
tour operators, travel agents,          we have worked towards the de-       tion with the other ministries to        missions abroad in countries
tourist transport operators, and        velopment of the sector." He also    facilitate tourists. The said des-       such as Canada, the United
regional level and local guides         said that there are many regions     tinations will be made acces-            States, the United Kingdom,
by the state governments and            in India that are unexplored and     sible to international tourists with     France, Germany, Singapore,
union territories in the form of        have potential for tourism.          infrastructure, which includes           Korea, and Japan.
A roadmap for sustainable tourism .07 An endeavour to build Brand India .09 UP devising new avatar ...
statistics
                                                                                                                 Travel industry reviving steadily
              VIEWPOINT                                                                                        Most of the respondents contacted by the mobile platform preferred short stays instead
                                                                                                               of long, luxurious vacations much to the happiness of the travel companies that have

            Goa Tourism Board                                                                                  struggled under the influence of the pandemic, as per Glance Travel Report 2021.

  An interesting latest development has been the for-                                                             TT Bureau                                                         62 per cent of the mobile users
  mation of Goa Tourism Board (GTB) to oversee the                                                                                                                                  wish to spend more than ` one
                                                                                                                        he travel industry is                                       lakh on a trip.
  work done by the state and the private sector. All                                                                     regaining some of its
  vital decisions pertaining to Goa as a tourist spot will                                                               momentum, which                                            Around 69 per cent of respon-
  be taken by the 19-member board, paving way for                                                              came to a grinding halt during                                       dents are looking to stay in four-
                                                                                                               the COVID-19-induced lock-                                           star and five-star hotels, while
  implementation of the tourism masterplan.                                                                    downs, is reviving steadily.                                         34 per cent of them are looking
  The GTB will be a statutory autonomous body and                                                                                                                                   to book a combination deal —
                                                                                                               The Glance Travel Report 2021                                        flight and hotel stay. Of these
  shall be responsible for formulating policies related                                                        which was conducted with an                                          respondents, 48 per cent wish
  to planning, development and marketing tourism in
  Goa. The board will appoint a CEO for a period of
  five years. The CEO will be responsible for the daily                                                                    When are you planning a trip?
  running of the board. Along with government repre-                                                                                                                                                                                                     whether or not to go on a vaca-                                     ering. As much as 46 per cent
                                                                                                                  100%
  sentatives, Goa tourism board will include eight pri-                                                                                                                                                                                                  tion. Thirty-two per cent of the                                    of the respondents, according
                                                                                                                                                                                                                                                         respondents are preferring to                                       to Glance, are most likely to
  vate sector members nominated from the industry                                                                  80%
  and will meet every quarter to review the situation.
  Tourism has always been an important sector for
                                                                                                                   60%                                                                                                                                                 December will see a travel boom
  Goa and this change shows the evolved thinking of                                                                                                                                                                           37%
  the state authorities to promote the destination. The
                                                                                                                   40%
                                                                                                                                         23% 26%                                                                                                               46%                                       of the respondents are
                                                                                                                                                                                                                                                                                                         planning a trip in December
  tourism board is slated to have its first meeting in                                                             20%                                                                           14%
  December this year but it’s a wait and watch to see
  the success of the tourism authority.                                                                                    0
                                                                                                                                            Solo                     Friends                      Spouse                        Family                         49%                                       of the respondents who are not
                                                                                                                                                                                                                                                                                                         travelling this year have pushed
                                                                                                                                                                                                                                                                                                         their travel plans to H-2022
                                                                                                               objective to see the face of the                                     to travel by flights, 27 per cent

               Rebellious Travel                                                                               travel industry and consumer
                                                                                                               sentiment. As many as 1,400
                                                                                                               respondents (mobile users)
                                                                                                                                                                                    by train and 22 per cent by bus.

                                                                                                                                                                                    While this was so, as much as
                                                                                                                                                                                                                                                         stay home over conventional
                                                                                                                                                                                                                                                         hotels. As much as 70 per cent
                                                                                                                                                                                                                                                         of the respondents contacted by
                                                                                                                                                                                                                                                                                                                             shop both online and offline, 28
                                                                                                                                                                                                                                                                                                                             per cent of the respondents will
                                                                                                                                                                                                                                                                                                                             stick to online channels, while
  Just a month ago, there was hope among tour-                                                                 were contacted between the pe-                                       19 per cent of the respondents                                       Glance are planning to go on a                                      26 per cent will shop offline. As
  ism professionals, that the road to recovery seems                                                           riod — October 15 and October                                        are looking to travel by flights                                     shopping spree during their va-                                     per experts in the business, it is
                                                                                                               20 2021.                                                             only, while 34 per cent wish                                         cations, while 29 per cent want                                     as if the purchasing power of
  more optimistic than ever before. And then came                                                                                                                                   to fly to and from their vaca-
  the new COVID-19 variant, Omicron.                                                                           According to the report, In-                                         tion. According to the Glance
                                                                                                               dian travellers are preferring                                                                                                                                        Percentage of travellers
  Overnight, bookings were cancelled. India banned                                                             domestic vacations instead of
  international flights from 'at risk' countries. The
  chaotic photographs from the airports deterred the
                                                                                                               international ones. Forty-six
                                                                                                               per cent of the respondents are
                                                                                                               planning a trip this month, while
                                                                                                                                                                                         While 27% of the
                                                                                                                                                                                       respondents are may
                                                                                                                                                                                                                                                               47% India
  travellers and made them rethink. But what has this                                                                                                                                   shop for good worth
                                                                                                                                                                                                                                                               29% Abroad
                                                                                                               49 per cent who are not travel-
  taught us? Has the time to plan a holiday shortened?                                                         ling this year have postponed
                                                                                                                                                                                         10,000 to 25,000,
  Have our itineraries evolved to facilitate this change?                                                      their travel plans. They may go
                                                                                                                                                                                       30% of them will shop
  With foreign tourists finally allowed to visit India, can
  they plan months ahead or do they wait and watch?
                                                                                                               on a vacation in the next year,
                                                                                                               they stated.                                                               above 30,000                                                         24% Not decided
  India will be incredible but needs a push from the                                                           The respondents contacted by
                                                                                                               the Glance preferred short stays                                     research, 27 per cent of the                                         to shop for clothes, 24 per cent                                    the Indians has increased after
  private sector to evolve the destination presentation.                                                       instead of long, luxurious vaca-                                     respondents are still undecided.                                     for bags, 23 per cent for shoes,                                    the twin lockdowns!
                                                                                                               tions. This has come as a shot                                                                                                            and 25 per cent for accessories.
  While preparing this issue of TravTalk, there was
                                                                                                               in the arm for the travel compa-                                     The report which has been                                            About 30 per cent have nothing                                      Shopping budget of each
  a lot of thought put into Brand India and the pre-                                                           nies who have struggled under                                        diligently conducted by Glance,                                      on the agenda, the report stated.                                   family is unlikely to go beyond
  paredness for inbound tourism. While the IATO                                                                the wrath of the pandemic.                                           stated that 47 per cent of the                                                                                                           `10,000. While 27 per cent of
  has hit the nail on the head with the theme of their                                                                                                                              respondents are planning vaca-                                       The Glance report stated that                                       the respondents are likely to
                                                                                                               According to the statistics given                                    tions within the country, while                                      the online shopping, which was                                      shop for good worth `10,000
  next convention, one waits to find if they drive home                                                        by the report, 54 per cent of the                                    29 per cent prefer to go abroad.                                     most favoured during the pan-                                       to `25,000, 30 per cent of
  the message.                                                                                                 respondents are planning a do-                                       Twenty-four per cent of the re-                                      demic, is slowly on the decline,                                    the respondents will shop
                                                                                                               mestic tour in seven days, while                                     spondents have still not decided                                     with the industry steadily recov-                                   above ` 30,000.

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A roadmap for sustainable tourism .07 An endeavour to build Brand India .09 UP devising new avatar ...
mot                                                                                                                                                                           december 2 nd Fortnight issue 2021   TravTalk     7

      A roadmap for sustainable tourism
Arvind Singh, Secretary, MoT, addressed tourism sector's move towards sustainable practices. The perception is that
the destinations must adopt a holistic approach to demonstrate sustainable development management, maximise social
and economic benefits, minimize environmental impact and safeguard cultural heritage.

   Janice Alyosius                       tourism, responsible tourism are   tourism counsels' criteria. The      ing the cultural heritage of the      ity needs. “Various countries are        promote tourism and implement
                                         aimed at strengthening sustain-    perception is that destinations      local destinations.                   imposing curbs on unsustainable          conscious travel options, contrib-
           rvind Singh, Secretary,       able tourism at the macro level,   must adopt a holistic approach —                                           travel, and we hope the global tour-     uting to the emergence of accept-
           MoT, delivering the key-      while providing tourism opportu-   demonstrating sustainable devel-     The way the sector operates, will     ist industry will rise up to the chal-   able sustainability standards. Many
           note address on the           nities at the micro level.         opment management, maximising        change economically in the next       lenge and adapt more sustainable         nations are adopting travel curbs
tourism sector’s move towards                                               social and economic benefits,        few years, and the option will be     methods, backed by policy,” he           for sustainable travel and work-
sustainable practices, said, "Tour-      The GSTC launched in 2010, is      minimizing environmental impact      to select cautious vacation options   adds. As tourism is a state subject,     ing to adapt to new sustainable
ism can be a driver of inclusive         based on the global sustainable    of the destination, and safeguard-   that meet acceptable sustainabil-     they should formulate policies to        practices," Singh says.
community development, contrib-
uting to resilience, inclusivity, and
empowerment while safeguarding
natural and cultural resources."

    Arvind Singh
    Secretary, Ministry of Tourism

The Global Sustainable Tour-
ism Council, the world's author-
ity on establishing and admin-
istering sustainable travel and
tourism standards, held a public
webinar on 'Unpacking Sustainable

         The GSTC
    standards serve as
    a global benchmark
   for travel and tourism
        sustainability

tourism in India through the lens
of the GSTC Criteria' to honor the
launch of the GSTC India Working
Group. Addressing the webinar,
Singh said, “The GSTC standards
are utilised in India and serve as
a global benchmark for travel and
tourism sustainability.”

The principles of sustainable tour-
ism apply to all forms of tourism,
instead to only specific forms of
tourism, he said. However, eco-
tourism and adventure tourism,
which have the potential for pro-
moting sustainable tourism, are
the focal point of the national strat-
egy. “We have drafted a roadmap
for sustainable tourism, empha-
sising on adventure, sustainable,
and eco-tourism. This will aid in
realizing the potential of adventure
and eco-tourism," Singh said.
Rural tourism, eco-tourism,
adventure tourism, conserva-
tion tourism, community-based
A roadmap for sustainable tourism .07 An endeavour to build Brand India .09 UP devising new avatar ...
8    TravTalk december 2 nd Fortnight issue 2021                                                                                                                                                                                                    iato
TourismNews
 Civil Aviation Minister puts
 action plan in place for airport
 preparedness
                                                  Regional outlook towards recovery
                                             IATO’s regional chapter heads share why it’s important to bring forth issues to the attention of state
 Average fares of AI, United,                governments and central government, so that they can look at gradual recovery while making sure
 Lufthansa on air bubble
 flights comparable to pre-
                                             that everybody moves forward together towards a new era of travel.
 pandemic level
                                                    IATO convention is a great platform to meet industry                                                                IATO convention is happening after two years. This
 MoCA mandates 'Air Suvidha'                    colleagues and exchange views. It helps to learn from                                                              will help the industry to understand the new trends post
 portal for ease of travel for                  experiences of others and the new trends and changes                                                               COVID-19. As for Marvel Tours, it’s a great opportunity
 int'l passengers                               happening in the industry to move forward. The issues                                                              to meet with all our partners as we have not met for the
                                                are at all levels from local city centric to state gov-                                                            past two years. The sessions at the convention would
                                                ernment level. The need for better infrastructure and                                                              help members understand what to expect and how to
 MOT plans to participate in Fitur              balanced growth, priority to tourism and formation of                                                              handle situations. Each of the members of IATO has
 and ITB, IATO members have                     state level advisory committees who meet every two                                                                 been going through a tough phase in terms of finances
 shown interest: Rajiv Mehra                    month and monitor progress. We are in regular touch                                                                and manpower management. With experts talking on
                                                with various dept like ASI/DOT/Airport Authority/State                                                             best steps at the convention, one can really help in
 Coronavirus pandemic could                     Tourism and draw their attention to the problems being              Sunil C. Gupta                                 coming out of the situation in the best possible manner          Sejoe Jose
                                                faced by tour operators and tourists.                               Chairman, IATO Northern Region                 and be ready for the season.                                     Chairman - IATO Southern Region
 cost global tourism $2 trillion
 this year: UNWTO

 WTTC calls for borders to                                                            We are closely interacting with the government for                                                                       I have always requested all my allied members to
 remain open and safe travel                                                     the growth of tourism in the Eastern Region. Virtual                                                                   get themselves MOT approved and become IATO’s ac-
 to continue                                                                     meetings were conducted at regular intervals with the                                                                  tive members. We recently did a presentation with India
                                                                                 members of IATO Eastern Region and the suggestions                                                                     Tourismon advantages for members. They have simplified
 Quarantines and travel bans                                                     were submitted to the government for promotion of                                                                      the process and given more leverage to the travel agents
 aren't a long-term solution for                                                 tourism and growth of state’s economy. Odisha has                                                                      and tour operators. I also encourage my members to work
 COVID variant control: IATA                                                     taken up far-reaching initiatives to create ‘Inclusive Tour-                                                           with the association’s own member network for rates so
                                                                                 ism’. Odisha has taken up initiatives in creating authentic                                                            that the business remains within the family. Since inter-
                                                                                 and traditional experiences for tourists and this is sup-                                                              national travellers start planning six months in advance,
 Kochi to host 11th edition                                                       ported by their push to create homestays. Odisha is                                                                    it is important to plan so that inbound tourism can open
 of Kerala Travel Mart, in                     J.K. Mohanty                       also supporting its traditional industry like handicrafts                         N.S. Rathor                          smoothly and safely. We also brought up the issue of
 March 2022                                    Chairman, IATO Eastern Region
                                                                                  and handlooms through tourism.
                                                                                                                                                                    Chairman, IATO Western Region
                                                                                                                                                                                                         promoting India through social media.

Seeking resolutions for issues on hand
IATO state chapter heads on their part have been dealing with many issues in their respective states and have
successfully been able to communicate to the state governments their plight and have even been successful in getting
some benefits for the industry, which is heading towards recovery.
      IATO members don’t have                                                             As the tour operators in the                                                                      When the pandemic hit us,
any issue in the state, except for                                                   last couple of years found it dif-                                                               IATO tried its best to support its
the challenge posed by the pan-                                                      ficult to sell packages due to 5                                                                 members. The association is very
demic to the tourism industry.                                                       per cent GST levied on the total                                                                 focussed on all policies related to
Government hasn’t addressed                                                          package cost that made it difficult                                                              infrastructure development for the
the tourism stakeholders so far                                                      for the tour operators to compete,                                                               promotion of tourism. We also
in terms of pandemic, in spite of                                                    as clients also approach hotels                                                                  achieved remarkable milestones
having NIL business. There are a                                                     directly and the tour operators are                                                              for members, one is the recogni-
lot of issues related to pandemic.                                                   left out, we have been appealing                                                                 tion of the tourism industry and
IATO has approached the govt.                  Manmeet Singh
                                                                                     to the Finance Ministry to remove                     S. Mahalingaiah                            its service providers the West                 Mohammad H Jadwet
                                               Chairman - IATO Punjab Chapter                                                              Chairman – IATO Karnataka Chapter                                                         Co-Chairman
on various aspects and taken ad-                                                     this 5 per cent. We hope that GoI                                                                Bengal state government. This is               IATO Andaman & Nicobar UT
equate measures to bring relief to                                                   will resolve this issue soon. The                                                                an online procedure and extends
                                                All India tourism and hos-                                                                 Retaining staff and managing
its members. I am confident that                                                     Tour Operators at their local and                                                                many benefits including market-                 One issue facing the mem-
                                          pitality industry requirements                                                             offices with whatever domestic
as always, IATO will succeed in                                                      national association level have                                                                  ing support to those recognised.          bers of IATO and the tourism
                                          are majorly the financial relief                                                           business we are doing is another
bringing out an amicable solution                                                    been insisting for the State Govt                                                                We were also instrumental in              trade in the islands include insuf-
                                          expectations from government                                                               issue. Following COVID protocols
for its members soon.                                                                to recommend Finance Ministry                                                                    imprementing the tourist guide            ficient connectivity and exprnotant
                                          and secondly conducive earning                                                             for few states is a cumbersome
                                                                                     to remove this 5 per cent GST.                  process. This has led to illegal                 policy for the state.                     airfares. This has made many
                                          environment in totality for tourism
                                                                                                                                     practice at state borders. We                                                              tourism businesses, shut down.
                                          industry. It is the need of the hour
                                                                                                                                     are working with major chain of                                                            Representations have been made
                                          that tour operators start getting
                                                                                                                                     hotels to offer better deals than                                                          to the govt. to extend relief to the
                                          business. Same is the require-
                                                                                                                                     OTAs and are trying for uniform                                                            trade to help them get back on its
                                          ment of hotels though many have                                                                                                                                                       feet. To tap revenge tourism, ef-
                                          started getting good occupancy.                                                            transport rates. We worked with
                                                                                                                                     the state and got `3,000 each to                                                           forts are made to increase market-
                                          Earlier it was about pitching our                                                                                                                                                     ing and promote the islands as a
                                          concerns with government and                                                               all tourist taxi drivers and `5,000
                                                                                                                                     to government approved tourist                                                             safe destination with 100 per cent
                                          giving courtesy calls to clients of                                                                                                                                                   vaccination. We are also trying to
                                          their general well-being, but now                                                          guides. We were successful in
                                                                                                                                     getting our sector listed in pri-                                                          establish international connectivity
                                          we have started sales calls and                                                                                                                                                       with the SEA countries.
    Pandian K                                                                             Nasir Shah                                 ority list for vaccination offront
    Chairman - IATO Tamil Nadu, Andaman   visits which has led businesses                 Chairman - IATO                                                                                   Debjit Dutta
                                                                                                                                     line workers.
    & Nicobar and Puducherry Chapter      towards a recovery path.                        Jammu & Kashmir Chapter                                                                           Chairman IATO West Bengal Chapter                     Inputs by TT Bureau
A roadmap for sustainable tourism .07 An endeavour to build Brand India .09 UP devising new avatar ...
iato                                                                                                                                                                                december 2 nd Fortnight issue 2021    TravTalk     9

An endeavour to build Brand India
IATO office bearers are upbeat about the convention and are hopeful that the convention, which is being conducted with
all safety precautions in place, might be the platform where not only members but industry at large would look at ways
to move forward and build Brand India globally, whether the pandemic is here to stay or not.
                             Theme                                                                                Theme                                                                     Theme
                              This year’s IATO convention’s theme came                                        The Theme of the convention being                                             The theme of the 36th IATO Convention is
                              out of all hardships, which tourism industry                                    ‘Brand India - The Road to Recovery for                                       apt in the present circumstances. We are all
                              is facing since 20 months. We need to have                                      Revival of Business’ is apt and will add to                                   waiting to revive tourism and what we are
                              a deep thought process and efficient plan-                                      the efforts of taking Incredible India to the                                 looking at is recovery now. It’s high time we
                              ning to relaunch ‘Brand India’ for a strong                                     promotional endeavours of the stakeholders                                    should meet physically with all COVID pro-
                              presence globally post-COVID. Hence, we                                         that is ably supported by the MoT, GoI. India                                 tocols and SOPs well laid out. We, at IATO
                              will discuss, how Brand India will make a                                       is gearing up; it is ready to welcome tourists                                are well-prepared and looking forward to
                              comeback and the roadmap to recovery.                                           with all SOPs in place. The government is                                     meeting friends in the trade after almost 20
Ravi Gosain                   It is quite challenging to organise physi-       Sunil Mishra                   supporting the industry with its policies and    Sanjay Razdan                months. Secondly, the past 20 months have
Vice President, IATO                                                           Hony. Treasurer, IATO                                                           Hony. Joint Secretary - IATO
                              cal convention under the present situation,                                     the states are looking at seamless travel,                                    been quite difficult for all of us and we would
                              but as we all know that COVID-19 will be                                        while the stakeholders are keen on network-                                   love to hear from experts in the industry,
around and we need to learn to live with it. We have made it mandatory         ing. The recent COVID variant challenge has churned our thoughts. Con-          how to proceed and what would be the new norm of doing business.
for all delegates to upload their fully vaccinated certificates at the time    sequently, it is imperative that we put our minds together and chalk out a
of registration and will keep a close check on masking and sanitisation        plausible road map that shall steer India to the path of recovery. The case
                                                                                                                                                               Preparedness
                                                                                                                                                               All stakeholders of the tourism industry, including MOT, are the foremost
during the event. Hotel staff and security personals have been briefed to      is thus ripe and a perfect fit for the theme of the convention.
                                                                                                                                                               brand ambassadors of India internationally. There has been a lot of infor-
follow strict protocols on COVID safety guidelines.
                                                                               Preparedness                                                                    mation gap because of the messaging that goes out from the media. We
Preparedness                                                                   Also, the industry must apprise the MoT of the views of its members             need to raise awareness about India's preparedness to tackle COVID, for
We need to have a physical convention to boost industry and tourists           regularly, so that apt policy are initiated. MoT often calls the industry for   example, the number of vaccines that have been administered and are
confidence. However we must be vigil and follow safety measures. We            discussions on key subjects. Here, the industry must participate, offer         being administered daily.
have meticulously designed our sessions to have healthy discussions            inputs, so that suitable strategies can evolve and be adopted.
with various stakeholders and the government.
                                                                                                                                                               Build brand India
                                                                               Build brand India                                                               It is going to be a very competitive environment, and hence we need to
Build brand India                                                              We are well prepared for the physical convention with full support from         ensure that Brand India is visible throughout the world. The government
MOT, GoI play an important role in rebranding India as a safe destina-         the Government of Gujarat, Ministry of Tourism, State Governments and           needs to increase its spending on advertisement and focus on not only
tion and are happy with the proceedings so far. There were new digital         above all our valued members. Time is opportune to show the world that          our biggest markets but also new emerging markets that can be tar-
promotions planned for international markets but due to the new variant,       our industry is well equipped with the new normal and have embraced             geted. We are also hoping for increase in the MDA to support awareness
they are put on hold. However, we look forward to come back strongly.          all SOPs to welcome tourists.                                                   at our own levels. This will hopefully ensure the recovery of our Industry.

Hope for Incredible India 2.0
   Contd from page 3
                                      Brand India                             next few days in Gandhinagar,"
impact of COVID, the conven-          Rajnish Kaistha, Hony. Secre-           he informs.
tion will give a lot of hope to       tary, IATO and Co-Chairman of
the industry, as they will get to     the Convention, has said that to        Speaking about Brand India,
meet their peers and it will be       have this convention successful-        he says, "While Incredible
a great networking opportunity        ly, they have taken all the neces-      India still holds its brand well
for the industry. There would         sary precautions and protocols.         at the international level, the
also be knowledge-sharing
sessions with excellent speak-
ers. Also, we need to give
thrust to domestic tourism as
well, because that is going to
happen without any hassle in
India. Also, post-COVID, ev-
eryone will be looking at de-
veloping future tourism, how
the government is going to
behave, how they will support            EM Najeeb                                Rajnish Kaistha
the industry and how the in-             Senior Vice President, IATO and          Hony. Secretary, IATO and
dustry will try to move forward,         Chairman of the Convention               Co-Chairman of the Convention
"he says.

Rich sessions                         One cannot register without sub-        government may be looking
All the sessions are very well        mitting a double vaccination cer-       at Incredible India 2.0 soon,
designed and good moderators          tificate. Even at the venue, all the    which would be in line with
are appointed, says Najeeb.           necessary protocols have been           the changes in the industry in
It’s going to be a motivation for     put in place. Among the speak-          the last few years."
the members on how to take            ers, we have sessions with senior
it forward because everybody          decision makers from the hospi-         IATO Run
is in a different kind of situa-      tality industry, as well as aviation    A major initiative at IATO conven-
tion now. We have incorpo-            and other travel businesses.            tion every year is the IATO Run
rated everything required for         The delegates will learn how            for sustainable tourism. Kaistha
a good convention and people          to keep abreast of the changes          says that it is scheduled for this
are looking forward to good           seen post-COVID in the indus-           year as well. It will start outside
interactions and deliberations,       try. We have also planned for           the Leela Hotel and will be a good
"he adds.                             good entertainment over the             four km stretch," he informs.
A roadmap for sustainable tourism .07 An endeavour to build Brand India .09 UP devising new avatar ...
10      TravTalk december 2 nd Fortnight issue 2021                                                                                                                                                                      iato
      Blackpink
      with Korea                          Right time to focus on recovery
             orea Tourism Or-         IATO Executive Committee is all prepped for the convention and believe that the theme of the
 K           ganisation (KTO)
             recently organ-
 ised a movie screening
                                      convention ‘Brand India - Road to Recovery’ is apt at this time, especially when the borders are
                                      opening and inbound operators are preparing to be back in business.
 in New Delhi for the most
 awaited movie, BLACK-                                                                                                  IATO members contribute to
                                            The road to recovery is a                                                                                                                                  IATO organised several pro-
 PINK: THE MOVIE. The                                                                                              around 80 to 90 per cent of the to-
                                      global challenge, be it travel, tour,                                                                                                                       grammes trying to motivate its
 film commemmorates the                                                                                            tal FOREX generated from tourism.
                                      airlines or the hospitality industry.                                                                                                                       members during the lockdown.
 fifth anniversary of the                                                                                          As the govt. has not done anything
                                      Brand India must be revived and                                                                                                                             We ensured to hold the conven-
 debut of the world's be-             a message shall be sent that In-                                             for the stakeholders despite our                                               tion, once the situation improved,
 loved group, BLACKPINK               dia is ready for tourism. This is                                            repeated requests, we had to take                                              with the theme to highlight India
 comprising four members,             an apt time to have this conven-                                             the initiative of rebranding India as                                          on its tourism recovery. The mes-
 — Jisoo, Jennie, Rosé and            tion, as we must learn to live with                                          a tourist destination. I am sure the                                           sage to the world being that, most
 Lisa. This K-pop band                COVID. The Annual IATO Con-                                                  government will also follow the                                                of our members and citizens are
 brought back the love for            vention is a widely recognised               Deepak Bhatnagar                path, despite knowing the fact that          Zia Siddiqui                      vaccinated and India is safe to
                                                                                   EC Member, IATO                 there will be hardly any business            EC Member, IATO
 Korean music to Indian               and a much-awaited event. Do-                                                                                                                               travel and we are ready to wel-
 music lovers. The movie              mestic tourism is rocking and we                                             in future. I believe that positivity                                           come our guests. The highlight
                                                                                    Post-pandemic, this theme      is missing among members after
 felt like attending one of the       are requesting the government                                                                                             COVID has greatly affected the    of the convention is ‘Destination
                                                                              could be the best. During the        series of new variants. Through
 concerts of the band with            to begin regular international                                                                                       travel industry. Hence, we shall fo-   Gujarat’, an interesting place for
                                                                              pandemic, we showed resilience       this convention, they will be able
 interviews       interspersed        flight operations to give fillip to                                                                                  cus to set all sessions to ensur-      the travellers to explore.
                                                                              both in dealing with COVID-19        to sneak into the way to survive
 in between. The movie                inbound tourism. The time is not                                                                                     ing safe recovery of tourism. This
                                                                              and to ensure that industry re-      and revive.
 features various scenes,             only right but overdue.                                                                                              way, India, as a tourism brand,
                                                                              mains togethe. As things seem
 including “The Room of                                                                                                                                    is established greatly in the new
                                                                              to be coming in order, we need to
 Memory” in which there is                                                                                                                                 world with new norms. The way
                                                                              go through various business ses-
 a showcase of five years                                                                                                                                  domestic tourism is booming, it
                                                                              sions and discussions on strate-
 of BLACKPINK’s memory                                                                                                                                     indicates that INDIA is a safe des-
                                                                              gies that may help the business
 brought together after                                                                                                                                    tination recovering fast. Over 100
                                                                              to recover. Members are looking
 their debut, “Beauty”. The                                                                                                                                million people have been vacci-
                                                                              forward to attend the convention
 Blackpink band looked                                                                                                                                     nated and international flights are
                                                                              as they did not meet each other in
 incredible and the set-up                                                                                                                                 set to start soon. Hence, associa-
                                                                              last 20 months. As lots of chang-
 was quite elegant. The                                                                                                                                    tions are organising their conven-
                                                                              es took place within the industry,                                                                                      P. Vijayasarathy
 movie was released in                                                                                                                                     tions, that will give a message to
                                          Tony Marwah                         the convention will be a good             Dr Manoj Matta                                                                EC Member, IATO
 India on November 12.                                                                                                                                     the world that India is safe .
                                          EC Member, IATO                     platform to update members.               EC Member, IATO                                                                             Inputs by TT Bureau

  Adventure sports is our USP Fortune Hotels open two more
For Natventure, the pandemic turned out to be a time to reinvent                                                       Fortune Hotels announced the signing of two individual operating
themselves, while making sure that sustainable travel is at the core                                                   agreements for hotels in Katra and Amritsar, to strengthen the
of their adventure offerings in the Northeast region.                                                                  focus on pilgrimage destinations.

  Nisha Verma                                                                 re-design our product, in which             Janice Alyosius
                                                                              we have decreased the group
           itu Pegu, co-Founder,                                              size, promoted homestays and                        ortune Hotels, a
            Natventure, claims                                                camps during our tours, and                         wholly-owned sub-
            that they are a dedi-                                             have concentrated on cus-                           sidiary of ITC Ltd an-
cated and professional group                                                  tomised tours, along with less           nounced the signing of two indi-
of adventure seekers, and is a                                                explored destinations. The boat          vidual operating agreements for
JTI Group of companies based                                                  and bike tours in Assam are a            hotels in Katra (Jammu & Kash-
in Guwahati, Assam. We are                                                                                             mir) and Amritsar (Punjab),
                                         Jitu Pegu
the first and only adventure tour        co-Founder, Natventure
                                                                                                                       thereby strengthening its growth
operator from NE India recog-                                                                                          strategy in key pilgrim locations
nised by the MoT, and the only                                                         Our team                        and adding over 100 new
active member of the ATOAI in        When it comes to USP,                          explored new                       rooms to its existing inventory.      Dharamshala, Deoghar, Shirdi         tage Street and a 5-mins walk
the region," he says.                Pegu says that being eco-                                                                                               and Ajmer.”                          from the sacred Golden Temple.
                                     sensitive, having an experi-
                                                                                  destinations so that                 Speaking about the group’s
Natventure offers cycling in the     enced guide, serving local,                   new experiences                     current business development          Fortune Park The Atrium, Katra       Strategically located in their
challenging terrain of the snow-     healthy, and hygienic meals                   could be offered                    strategy and new alliances,           set in the heart of Katra city       respective destinations both
capped eastern Himalayas,
green valleys, and the majestic
                                     on our trips; not compromising
                                     on safety, using international
                                                                                     to travellers                     Samir MC, Managing Director,
                                                                                                                       Fortune Park Hotels Limited,
                                                                                                                                                             home to the Holy shrine of Maa
                                                                                                                                                             Vaishno Devi. This 58-room
                                                                                                                                                                                                  hotels enjoy a distinct position-
                                                                                                                                                                                                  ing and address the growing
rivers of northeastern India.        standard equipment, and of-                                                       said: “We are pleased to an-          spacious hotel with a glass          accommodation demand for
"Apart from that, one can explore    fering unique experiences, sets                                                   nounce our entry into two of          pyramid-shaped atrium roof, is       branded hotels in these high
the region through trekking, river   them apart.                              result of this effort. Our team          the most revered pilgrimage           poised to open in the summer         potential markets by offering
cruising, hiking, village walks,                                              explored new destinations so             centres of India- Katra & Am-         of 2022 with refreshed contem-       quality stay options at an attrac-
camping, customised to specific      During the pandemic, they                that new experiences could               ritsar. These additions further       porary interiors, modern facili-     tive value. With these signings,
preferences. Setting foot in the     did not lay off their staff. "We         be offered to travellers. Be-            strengthen our focus on pil-          ties and impeccable services.        the premier domestic chain
less explored, idyllic terrain in-   have undergone various exer-             sides, they have been trained            grimage destinations and add          Whereas, Fortune Inn Heritage        now adds over 100 new rooms
habited by tribes such as the Idu    cises to keep them motivated.            in post-COVID travel practises           more depth to our existing port-      Walk, Amritsar, is a 50-room         across two key cities of India,
Mishmi, Adi, Galo, and Mishing       Today, people are eager to               and protocols so that a safe             folio of operational and hotels       boutique hotel conveniently lo-      bringing their existing inven-
tribes are the star moments in       travel to less-explored destina-         travel experience is ensured,            in pipeline in various locations      cated in close proximity to Jal-     tory to over 4000 rooms across
our itineraries, "he adds.           tions. This has motivated us to          “he informs.                             like Tirupati, Madurai, Haridwar,     lianwala Bagh, just off the Heri-    46 cities.
12    TravTalk december 2 nd Fortnight issue 2021                                                                                                                                                          quickbytes

         2021 was full of optimism for us
   Contd from page 3

       Year 2021 has indeed                                                       The year 2021, was the year                                                                  Last year, the tourism indus-
been a very busy and fruitful year                                           of rebuilding momentum for us.
                                                                                                                              tour operator                             try passed through the worst ever
in trade and consumer engage-                                                The restarting of international                                                            crisis. In 2021, we managed to
ments for us, despite the many                                               flights and the high rate of vac-                                                          grow business with some ups &
constraints that we faced. Digital                                           cinations across the globe were                                                            downs. We were further expand-
transformation has given a con-                                              definitely big wins for outbound                                                           ing and specialising by making all
siderable boost to the sector and                                            tourism from India. It was also                                                            our GSA products into a separate
at the same time, changed tourist                                            impressive to see how quickly                                                              independent entity as STIC GSA
expectations. For example, con-                                              the industry adapted to the new                                                            Services, and all our non-GSA ac-
                                           Sheetal Munshaw                                                                                                                                                                 Daniel D’souza
tactless payments have become              Director, Atout France, India
                                                                             technology. 2021 was a good                                                                tivities like outbound and inbound                 President and Country
the norm and it is likely that this                                          year for us, especially consider-                                                          tours came under STIC Travels.                     Head, SOTC Travel
                                                                                                                                 Rajeev Kale
will continue to gain momentum                                               ing the various global restrictions                 President & Country Head – Holidays,   We saw an opportunity to trans-
                                             Some of the major de-
over the years. Singapore has                                                in place during the first half of the               MICE, Visa, Thomas Cook (India)
                                                                                                                                                                        port stranded passengers, so we                      Year 2021 witnessed an
                                       velopments we saw this year
gone digital and contactless.                                                year. We are even more optimis-                                                            organised a few repatriation char-            encouraging revival of the travel
                                       were easing of the travel rules                                                           With easing restrictions, re-
Changi Airport's kiosks, for ex-                                             tic about the future, as vaccina-                                                          ters and restart some flights under           business along with a boom of
                                       and regulations for vaccinated                                                       opening of international borders
ample, employ proximity sen-                                                 tion rates are surging in all the                                                          the air bubble arrangement of the             domestic tourism. The demand
                                       travellers to overseas destina-                                                      and vaccine acceptance, we
                                                                             states. We have been witnessing                                                                                                          to explore offbeat domestic des-
sors rather than touchscreens,         tions. Also sustainable tourism                                                      witnessed significant pent up               GoI. We also realised that we were
                                                                             growing interest, demand and                                                                                                             tinations within the country out-
immigration lanes use biometric        and ways to travel responsibly,                                                      demand for travel from various              focusing too much on outbound
                                                                             queries for South Africa as a                                                                                                            stripped 2019. Our customers
face and iris ID, and terminal         with a focus on protecting the                                                       segments for both domestic and              tourism, so we are now planning
                                                                             tourism destination, since ther is                                                                                                       across segments (including but
robots spray sanitizing mist.          environment have become a                                                            international destinations. As we           to get involved in domestic tour-
                                                                             no requirement for quarantine in                                                                                                         not limited to) multigenerational
Some attractions have also             conscious effort adopted by most                                                     moved from survival to revival,             ism, weddings and events.
                                       of the tourism organisations in       South Africa.                                                                                                                            families, millennials/young pro-
gone contactless.                                                                                                           we implemented strategies to
                                       the promotion of their respective                                                                                                                                              fessionals, business and b-lei-
                                                                                                                            build scale and create a safe and
                                       countries. Digitalisation has also                                                                                                                                             sure travellers, spiritual travellers,
                                                                                                                            contactless journey through digi-
                                       made it's presence felt in a big                                                                                                                                               and honeymooners displayed a
                                                                                                                            talisation. Due to restrictions on
                                       way during the pandemic with                                                                                                                                                   strong demand to explore India.
                                                                                                                            international travel, destination In-
                                       contactless payment, travel and                                                                                                                                                Following the announcement
                                                                                                                            dia came into the spotlight and we
                                       health applications and other                                                                                                                                                  by civil aviation on easing of
                                                                                                                            saw domestic demand overtake
                                       travel modalities that have now                                                                                                                                                restrictions on domestic airline
                                                                                                                            that of our pre-pandemic 2019
                                       adopted digitalisation into their                                                                                                                                              operations, we witnessed sig-
                                                                                                                            levels. We also witnessed note-
                                       processes. Digital parameters                                                                                                                                                  nificant demand for air-inclusive
                                                                                                                            worthy green shoots in our MICE
                                       will be a mainstay for travel in                                                                                                                                               travel packages which further
                                                                                                                            segment with corporate MICE                      Subhash Goyal
                                       times to come. Another important                                                                                                                                               influenced customers to extend
                                                                                  Neliswa Nkani                             keen on making the most of their                 Chairman – STIC Travel & Air Charter
     GB Srithar                        aspect is flexibility while booking        Hub Head – Middle East, India and South                                                    Group and President - Confederation of   their holidays from four days to
     IMESA, Singapore Tourism Board                                                                                         unspent budgets of 2021.
                                       the holidays.                              East Asia, South African Tourism                                                           Tourism Professionals                    seven and even ten days.

         aviation                                 HOTELS                           The beginning of the year                    associations                                  While 2021 displayed some
                                                                             2021 has been quite a difficult                                                            hope for revival, inbound tour-
      I see two very interesting                                             one for most of us. The second                                                             ism has been impacted the most.
developments in 2021. First, the                                             wave of the pandemic has caused                                                            However, we did welcome our
launch of a new low-cost car-                                                completely devastatation to the                                                            first client from Spain in Novem-
rier for India, Akasa Air, as the                                            hospitality industry. Now it seems                                                         ber. Despite the good movement
fifth player in this space. Will it                                          the whole nightmare is over and                                                            in domestic business, travellers
be able to create its own space                                              we have become optimistic. The                                                             preferred to make bookings di-
in the domestic market that al-                                              industry is rebounding to a de-                                                            rectly. One of the major develop-
                                                                                                                                                                                                                           EM Najeeb
lows a successful low-cost car-                                              sired future state that has vastly                                                         ments of 2021 was the finalisa-                    Senior Vice President, IATO
riers (LCC) strategy? Second is                                              improved as compared to the first                                                          tion of COVID protocols by the
the announcement of the future                                               quarter. This has also increased                    Rajiv Mehra                            MHA. Also, India has started                       We are all going through an
                                            Puneet Dhawan
of the airline, Air India. Like most        Senior VP Operations             the room occupancy. Sales in                        President, IATO                        granting tourist e-visas to most              unprecedented crisis situation
of the aviation markets across
                                            Accor India & South Asia         restaurants continue to increase                                                           countries. The long-pending SEIS              because the most affected busi-
the globe, closure of the borders                                            too. The upcoming year, 2022,                       The year 2021 has given us             demand of the travel trade was                nesses due to the pandemic are
has made an international strat-            Keeping the second wave and      has a lot of hope and optimism                 one understanding that, apart from          finally met, and that was a big re-           travel and tourism. However, our
egy difficult, and, emphasis was,      its repercussions on the hospital-    riding on it. It will give us an op-           the tourism trade, we must have             lief to the industry. The boost we            company has retained all of our
therefore, placed on how to build      ity industry in general aside, in     portunity to start afresh and work             some other source of income. As             were prepared for, has been de-               employees. We have supported
a stronger domestic push. But,         2021 we witnessed a significant       towards rebuilding what we have                soon as we have money, we must              railed again by the new Omicron               our employees, and they have
unlike other major domestic mar-       improvement in occupancies and        lost. Although we are entering the             diversify into something not related        variant. With new restrictions in             stoodd by us. Now, we are on a re-
kets, the country has the added        bookings. With continuous efforts     next year, it is best to let the past          to tourism. We have also learnt             place, international business that            covery path with air bubble flights,
challenge of capacity and flight       towards vaccination drives and        two years become memories and                  that we must keep surplus money             was just finding its footing after            and we expect to recover faster
|caps on domestic services             ease in travel restrictions, we are   celebrate the upcoming year with               with us. There has not been much            two years of devastation brought              once normal flight operations
which did not allow them to exploit    looking at a consistent recovery.     a lot of joy and happiness. We                 development in inbound tour-                by COVID-19 has started to                    and tourist arrivals are achieved.
this opportunity.                      Domestic travel this year was         have to work hard to go up to the              ism, with no business at all. Yet,          suffer again.                                 The pending SEIS demand of the
                                       soaring, with leisure destinations    pre-pandemic level.                            domestic tourism has grown, but                                                           trade has finally been met, giving
                                       such as Udaipur, Jaipur, and Goa                                                     most of it is direct business for                                                         the industry a big relief. However, if
                                       dominating the market for lei-                                                       the hotels. While 25% of the total                                                        we are to go back to the pandemic
                                       sure stays. Also, business travel                                                    business is happening through                                                             days now that Omicron variant of
                                       is gradually rebounding in the                                                       travel agents and tour operators,                                                         caronavirus is here, the reopening
                                       country, and there is a moderate                                                     internationally there has not been                                                        and revival of the industry will be
                                       increase in corporate and M!CE                                                       much. Since November 15, when                                                             postponed, as the international ar-
                                       bookings. We are constantly                                                          visas started, some FITs started                                                          rivals from 'at risk' countries have
                                       monitoring the industry for any                                                      coming, but now with the new                                                              been temporarily banned. The
                                       shifts. The hospitality industry is                                                  Omicron variant and new quaran-                                                           crisis has made us all learn some-
                                       moving towards a new era - one                                                       tine rules, people, especially from                                                       thing, one way or the other, to live
     Gavin Eccles                                                                                                                                                           Jatinder Taneja
                                       with innovation in technology and                                                    the UK and Europe, are cancelling               Vice-Chairman, PATA India Chapter         with difficulties.
     Managing Partner                                                             Pushpendra Bansal
     GE Consulting & Advisory          unconventionality.                         COO-Lords Hotels and Resorts              their tours.                                                                                                    Contd on page 14
14    TravTalk december 2 nd Fortnight issue 2021                                                                                                                                                           quickbytes

 2021 a year of hope, frustration: Experts
    Contd from page 12

     There is a positive sentiment                                                      Having faced a tough time                                                               The amusement industry
from the market as many people                                                     with no business or at least one                                                       was allowed to reopen by MHA
have been vaccinated and are now                                                   business in 2020, this year was                                                        only after October 15, 2020, post
comfortable travelling. Leisure lo-                                                a sunny year for the tourism in-                                                       the first lockdown. Few parks
cations are attracting attention.                                                  dustry, with the major steps taken                                                     reopened since major states con-
However, branded hotels, resorts,                                                  by the government, especially its                                                      tinued with their lockdown and
and quick get-away places around                                                   vaccination drive. Initially starting                                                  reopened only after the situation
metropolitan cities showed good                                                    with nearby popular tourist desti-                                                     was under control. The industry,
recovery. However, smaller hotels                                                  nations or weekend destinations,                                                       which is high on Opex and Capex,
in semi-urban areas did not reap                 Shravan Bhalla
                                                                                   it now covers pan-India destina-            Gurbaxish Singh Kohli                      was settling down and was look-                  K. Ranga Reddy
                                                 General Secretary, OTOAI                                                      Vice President, Federation of Hotel &                                                       Chairman IATO- Andhra Pradesh
the benefits as they had hoped.                                                    tions. The year has brought some            Restaurant Associations of India (FHRAI)   ing forward to the summer sea-                   and Telangana Chapter
Most of the business was trans-                                                    cheers to the industry. Major de-                                                      son in 2021. Unfortunately, the
                                                 The year 2021 was a see-                                                                                                 second wave of April 2021 again                  Domestic tourism helped us
acted online, so perhaps a little                                                  velopments include the change               Hotel and restaurant business
                                            saw for the travel fraternity. In                                                                                             forced lockdown. This completely            to regain at least 40 per cent of
decline in the role of tour opera-                                                 from virtual meetings, marts,           in general has been and con-
                                            the initial months, the business                                                                                              thrashed the hope and aspiration            our hope to remain in the tourism
tors and travel agents. The hotels                                                 and exhibitions to physical events
                                            was slow. With the horror of the                                               tinues to be severely impacted                 to re-bounce. Footfall to the parks         industry. They range from budget
have also shifted to digitalisation                                                of all kinds of tourism activities,
                                            second wave, people were scared                                                over the last two years due to the             was at an all-time low due to               to deluxe clientele, and a couple of
and automation in operations. It                                                   and now with international flights
                                            to travel even domestically. How-                                              pandemic. When compared with                   COVID fears and a cash crunch.              conferences with COVID-19 pro-
has become necessary. Hotels                                                       operating from the country by the
                                            ever, with the vaccination in full                                             the previous year (2020), this                 The amusement industry has al-              tocols took place in Hyderabad.
had to look at their bottom lines of                                               end of the year, other segments
                                            swing and a decrease in the                                                    year (2021) has by far been the                ready lost its biggest peak sum-            Also, wedding destinations such
profitability. Therefore, productiv-                                               will also start, which has been
                                            number of daily cases, we saw                                                  worst. Although the businesses                 mer season and it will take quite           as Ramoji Film City and other
ity and efficiency in operations are                                               awaited by travellers. The MoT
                                            normalcy from August onwards.                                                  were operating partly throughout               some time for the parks to oper-            resorts on Hyderabad's outskirts
receiving renewed attention.                                                       and state tourism boards are very
                                            Since then, business has picked                                                the year, they were under a lot of             ate at their optimal capacity.              boosted tourism survival. People
                                                                                   proactive in reviving tourism.
                                            up and we have gone back into                                                  stress. The entire year was non-                                                           slowly realised they needed to be
                                            business. The demand was such                                                  productive and we cannot qualify                                                           careful with the government rules
                                            that the airfares have skyrocket-                                              2021 as a year of business. The                                                            in terms of cleanliness, social dis-
                                            ed. The current situation is again                                             businesses will continue to bleed                                                          tance, and wearing masks. This
                                            worrisome with the new variant,                                                and underperform for at least the                                                          really helped people to plan and
                                            but we hope things get back to                                                 coming four quarters before we                                                             visit various tourist destinations.
                                            normal soon. Due to COVID,                                                     see any proper demand. Cooking                                                             The beaches, as well as the hills
                                            we saw local tourism booming,                                                  and food went online, dispos-                                                              of Northern India, benefited from
                                            and we saw improved infra-                                                     able crockery, cutlery and digital                                                         the home stay concept, which is
                                            structure, new projects, and                                                   menus have become a trend, and                                                             a game changer in terms of em-
     MP Bezbaruah                           unheard-of boutique properties                                                 a new vertical of cloud kitchens                    Rajeev Jalnapurkar                     ployment creation and experienc-
     Secretary General                                                                  PP Khanna
     Hotel Association of India             come into existence.                        President, ADTOI                   became immensely popular.                           Chairman, Indian Association of        ing the culture of the locals.
                                                                                                                                                                               Amusement Parks & Industries (IAAPI)

     The year 2021 is not a busi-                                                      Due to the closure of inter-                                                            We should be back to pre-
                                                                                                                                                                          pandemic level with less than
                                                                                                                                                                                                                                  CRUISE
ness year, but a better way to call                                                national destinations, domestic
it would be to call it a year of "re-                                              tourism came as a blessing in                                                          20 per cent, by the end of the fi-
building business". We have been                                                   disguise for us. There was a                                                           nancial year. It will take lots more
through rebuilding, realigning, and                                                heavy rush of domestic tour-                                                           time to recover from the losses of
re-engineering in a bid to create a                                                ists to to destinations such as                                                        2020–21. Major developments
strong foundation that was on a                                                    Jammu and Kashmir, Ladakh,                                                             were the need to plan and be
sabbatical during the pandemic.                                                    Himachal Pradesh, and the North                                                        ready for such kind of situations
The objective is to lower our accu-                                                Eastern states. However, as far                                                        in the future like more lockdowns,
                                                 Manmeet Singh                                                                  Sunil C. Gupta
mulated losses as soon as possi-                 Chairman - IATO Punjab Chapter    as destinations such as Gulmarg,             Chairman, IATO (Northern Region)          and be prepared with a back-up
ble, re-breakeven, and grow again.                                                 Pahalgam, and Srinagar are con-                                                        plan for survival in such scenar-
Practically speaking, not only our                                                 cerned, we are in a dearth of four            Inbound business in the                  ios. Over 2020–22, encouraging                 Jurgen Bailom
                                                 For the tourism industry, it is
business but other businesses                                                      to five-star hotels. The govern-        year 2021 was almost nil for                   development of new products,                   CEO and President
                                            like being reborn. The only benefit                                                                                                                                          Waterways Leisure Tourism
in the sector, I hope, will take as                                                ment must invite more hoteliers         the complete inbound vertical.                 having strong Standard Operating
                                            from this endangerment is that
many as three years in order to                                                    to build star properties in these       Although M!CE, domestic tour-                  Procedures, and having a team
                                            we are reborn as adults, and not                                                                                                                                              Cordelia      Cruises       was
come to the pre-pandemic level.                                                    destinations. Due to shortage of        ism, and weddings are gaining                  that could deliver them became
                                            as children, so we have started                                                                                                                                           launched in September 2021.
To reduce our pain and suffering,                                                                                          momentum and are now bringing                  absolutely critical. A year of huge
                                            with the knowledge base already        hotels and heavy demand, rates                                                                                                     The response we have received
we have started to think and be-                                                                                           in quite some revenue. This being              struggle, challenge, and innova-
                                            acquired and the support of a          have skyrocketed. Despite the                                                                                                      so far is not only encouraging,
have like a start-up, analysing the                                                                                        the wedding and festival season,               tion, but keeping open through
                                            huge loyalist client base, which       COVID-19 variants, J&K Tourism                                                                                                     but also overwhelming. It is twice
changed business environment.                                                                                              it has become a great source of                the second wave was critical.
                                            has been carefully nurtured over       Department continued its promo-                                                                                                    as much as we could have ever
The re-gestation period will be                                                                                                                                           Making sure the team was well
                                            so many years. The tourism in-         tional activities. Besides, as many     business for most of us in the                                                             anticipated. Indians are explor-
based on new benchmarks rather                                                                                                                                            motivated and working together
                                            dustry, after opening up after the     as 40 flights have been operating       hospitality and travel industry. We                                                        ing vacation opportunities that
than the pre-pandemic (2019-20)                                                                                                                                           to understand the developments,
                                            COVID-19-induced lockowns,             to Jammu and Kashmir in India           experienced growth in arrivals at                                                          are different than what they have
benchmarks. It has been a year of                                                                                                                                         Standard operating Procedures,
                                            has got heavily dependant de-          ever since flying to overseas des-      Gwalior due to the introduction                                                            doen earlier and haven’t been
hope, optimism, rediscovery and                                                                                                                                           and keeping everyone safe was
                                            pendent on domestic tourism.           tinations have been stopped.            of thirteen flights into Gwalior                                                           experienced by them, at all. We
learning for us!                            Fortunately, since we have a                                                                                                  important to the business.
                                                                                                                           and also at Varanasi, where trips                                                          can safely make the statement,
                                            domestic division and my of-                                                   could be extended to places like                                                           that we are in the right place at the
                                            fices were handling a swarm of                                                 Ayodhya, Pryagraj, and Bodh                                                                right time. Enquiries and bookings
                                            domestic clients also, we have                                                 Gaya". It was mostly domestic                                                              for group holidays and weddings
                                            started getting business from the                                              tourism that saw the growth and                                                            are pouring in. The sailings were
                                            domestic tourism segment. This                                                 was largely "proximity tourism,"                                                           to Goa, Kochi, Diu, and Lakshad-
                                            has kindled a spark of hope and                                                with self-drive holidays, since that                                                       weep. We have completed 20
                                            optimism in us. But there is a lot                                             was the safest means of travelling                                                         sailings with 20,000 guests to
                                            more to be accomplished in order                                               during the COVID-19 pandemic
                                            to reach to the pre-pandemic lev-                                                                                                                                         date, and they are still growing.
                                                                                                                           and people wanted to move out                                                              Cordelia Cruises has put India on
                                            els, and we are working strenu-                                                of their homes due to the Work
                                            ously towards it.
                                                                                        Nasir Shah                                                                                                                    the global cruising map.
      Prateek Hira                                                                      Chairman -                                                                             Vaibhav Kala
                                                                                                                           from Home scenario.                                 Vice President, ATOAI                                       Contd on page 25
      Chairman IATO Uttar Pradesh Chapter                                               IATO Jammu & Kashmir Chapter
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