A roadmap for sustainable tourism .07 An endeavour to build Brand India .09 UP devising new avatar ...
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Vol. XXXIII Issue 24; December 2nd fortnight issue 2021 A DDP PUBLICATION Pages : 36 ` 20/- TravTalkIndia.com ddppl.com Scan & Share A roadmap for sustainable tourism........................07 An endeavour to build Brand India.........................09 UP devising new avatar for Ayodhya?....................16
Vol. XXXIII Issue 24; December 2nd fortnight issue 2021 A DDP PUBLICATION Pages : 36 ` 20/- TravTalkIndia.com ddppl.com Blueprint to sell Brand India Sigh of relief in 2021 Travel fraternity is positive for the next year, The Indian Association of Tour Operators (IATO) is geared up for its 2022, especially when you compare the given annual convention, which is packed with ideas and activities to not only upcoming period, with the year before. motivate the members, but also guide them for future recovery. Nisha Verma istry of Tourism, GOI as and CEO of Taj Hotels, and nto well as the Gujarat govern- Anuraag Bhatnagar, COO, The he state govern- ment. Arvind Singh, Secretary Leela Palaces Hotels & Resorts In the post-pandemic era, we feel the ments and stalwarts of Tourism; Rupinder Brar, will also address the delegates. Indian traveller will seek mono-destination of the travel industry Additional Director General, This apart, Mehra said that journeys or focus on one or two countries, will participate in the 36th Tourism; Dr. V. Venu, Chief they are expecting the par- as against the earlier trends of planning a IATO Annual Convention from Secretary, Tourism, Kerala; ticipation of as many as 15 multi-country trip. The tourism sector has December 16 to 19, 2021 at Hareet Shukla, Secretary of state governments. changed in last couple of years. The Leela Gandhinagar. Tourism, Gujarat; Jenu Dewan, Although flight bookings to Spain seem to Elisa Robles Fraga Director, Tourism Office of Spain, MD, TCGL; Rajiv Jalota, Chair- Knowledge and recovery have decreased in 2021 compared to last Mumbai, India Dignitaries galore man, Mumbai Port Trust; and EM Najeeb, Senior VP, IATO year, as per our sources the outlook for the Rajiv Mehra, President, IATO Dr. Abhay Sinha, Director Gen- and Chairman of the Conven- upcoming months is extremely positive, especially when you compare Rajiv Mehra the given upcoming period with a year before. has said that Bhupendrabhai President, IATO eral, SEPC will participate in the tion, has said that they are Patel, Chief Minister of Gujarat, business sessions. expecting more than 1,000 A few factors that earlier played a role in selection of a tourism has agreed to be the chief guest vention, which will be held on people at the convention, destination, are no longer relevant. Various factors such as entry of the convention. He also said December 18. In addition, senior industry which is taking place after protocols, ease of internal movement, health system of the destina- Shripad Naik, Minister of State representatives like Nakul two years. Since everyone in tion, implementation of modern solutions to facilitate travel play a role for Tourism, will chair the vale- Mehra shared, "We will have Anand, Executive Director, ITC the industry has borne the when a traveller prefers one destination over another. dictory session of the con- participation from the Min- Hotels, Puneet Chhatwal, MD Contd on page 9 Contd on page 12 GRNconnect expands horizons Tapping untapped markets GRNconnect, apart from excelling in providing tech and hotel booking Kohima's three-day ITM highlighted the region's tourism potential services to travel trade has now opened its DMC business in USA and in the domestic and international markets. Majority of this region is will soon be expanding it in Egypt and India. unknown to tourists with huge scope in border and wildlife tourism. Nisha Verma base, especially from India and Nisha Verma (ITM), for the North East Re- the occasion were Arvind the Middle East," he claims. gion, at Kohima, Nagaland Singh, Secretary, Tourism; eepak Narula, Manag- jay Bhatt, MoS, alongside Neiphiu Rio, Chief Rupinder Brar, ADG, Tourism; ing Director, GRNcon- He added that during COVID-19, Tourism & Defence, Minister of Nagaland, and H. and other dignitaries from the nect, has revealed that they focused a lot on technol- inaugurated the Khehovi Yeputhomi, MLA & central government and North with innovation and adaptability ogy and product upgradation three-day long ninth edition of Advisor Tourism, Government Eastern states. The objective being the key qualities of GRN- by adding some key suppli- the International Tourism Mart of Nagaland. Also present on Contd on page 27 connect, in 2021, they will go live ers to their portfolio. "We have with Amadeus, i.e., Amadeus Val- ambitious plans on the distribu- ues Hotels and their Switch mod- tion front. We have made some ule. "Very soon we will be avail- major tie-ups and we will go able on their web service too. Deepak Narula live on these platforms as early This apart, we are also connected Managing Director, GRNconnect as January 2022. We are also with some major tech players, planning to launch a DMC for which has helped us with our in- shares." In 2021, Narula said that Egypt and a DMC for India," ventory, price competitiveness, their flagship product for hotel he revealed. and ease of integrating APIs into bookings, both the Login module our product. We launched a US and the API Out module, did well. Sharing more details on his inter- DMC for which we were able to "Also, our US DMC got a good national business, Narula says, secure a good response," he response from our global agent Contd on page 25 Inaugration of the ninth edition of International Travel Mart, in Kohima, Nagaland.
BULLETIN Govt extends financial support The GoI introduced the LGSCATSS scheme, to provide financial aid to travel experts to help them recoup after COVID-19. G Kishan Reddy, Minister for Tourism, Culture, and DoNER, gave sanction letters to stakeholders granted loans under the scheme. Janice Alyosius The minister encouraged families international airports such as the to visit at least two tourist destina- Kushinagar Airport. o fulfil the commitment tions each year, as this will help of the Government of future generations learn about The minister also spoke about India towards the tour- India's rich culture and heritage. various initiatives and interven- ism sector that is going through The government is also work- tions taken during COVID-19 a lot of stress, Prime Minister ing towards developing various to develop tourism industry. Narendra Modi extended sup- circuits to make them accessible Around five lakh visas will be is- port to those effected under the to the tourists. The Ministry of sued to foreign tourists without "Loan Guarantee Scheme for Co- G Kishan Reddy Railways is running special trains any charges, and 170 nations Union Minister for Tourism vid Affected Tourism Service Culture, and DoNER to connect Buddhist sites and the Sector" (LGSCATSS). He granted Ramayan circuit. The govern- financial aid to the travel and trade ment intends to make India the partners. At an event in New Del- credit under the Credit Guarantee focal point of Buddhist tourists Govt aims to spend hi, Union Minister for Tourism, Scheme at concessional rates. domestically and internationally. `5,500 crore to Culture &DoNER, G. Kishan The aim of this financial support develop tourism Reddy, handed over the cheques/ to the tourism stakeholders was He mentioned that the govern- sanction letters to the first lot of to mitigate their hardships due to ment aims to spend `5,500 crore infra at destinations stakeholders who have been COVID-19 and help them revive to develop tourism infrastructure chosen by states granted the loan under the LGS- their business and livelihood. at destinations chosen by states through the SWADESH CATSS. DG Tourism G Kamala through the SWADESH Darshan Vardhana Rao, ADG Tourism, Reddy said that the ministry is scheme. "We plan to develop Darshan scheme Rupinder Brar, and senior offi- collaborating with other minis- these destinations to international cers from the Ministry of Tourism tries to introduce tourist themes standards," Reddy said. and the participating banks were such as wildlife tourism, cruise are now a part of the e-Visa also present. tourism, aqua tourism, and eco Under the Azadi ka Amrit Mahot- approval facility. The Govern- and rural tourism. "In a short sav, 75 destinations have been ment of India has also appointed Financial support under the span, with coordination of vari- chosen by the government, and exclusive officers to promote scheme is disbursed to approved ous departments and ministries, will be developed in coordina- the country’s tourism in 20 tour operators, travel agents, we have worked towards the de- tion with the other ministries to missions abroad in countries tourist transport operators, and velopment of the sector." He also facilitate tourists. The said des- such as Canada, the United regional level and local guides said that there are many regions tinations will be made acces- States, the United Kingdom, by the state governments and in India that are unexplored and sible to international tourists with France, Germany, Singapore, union territories in the form of have potential for tourism. infrastructure, which includes Korea, and Japan.
statistics Travel industry reviving steadily VIEWPOINT Most of the respondents contacted by the mobile platform preferred short stays instead of long, luxurious vacations much to the happiness of the travel companies that have Goa Tourism Board struggled under the influence of the pandemic, as per Glance Travel Report 2021. An interesting latest development has been the for- TT Bureau 62 per cent of the mobile users mation of Goa Tourism Board (GTB) to oversee the wish to spend more than ` one he travel industry is lakh on a trip. work done by the state and the private sector. All regaining some of its vital decisions pertaining to Goa as a tourist spot will momentum, which Around 69 per cent of respon- be taken by the 19-member board, paving way for came to a grinding halt during dents are looking to stay in four- the COVID-19-induced lock- star and five-star hotels, while implementation of the tourism masterplan. downs, is reviving steadily. 34 per cent of them are looking The GTB will be a statutory autonomous body and to book a combination deal — The Glance Travel Report 2021 flight and hotel stay. Of these shall be responsible for formulating policies related which was conducted with an respondents, 48 per cent wish to planning, development and marketing tourism in Goa. The board will appoint a CEO for a period of five years. The CEO will be responsible for the daily When are you planning a trip? running of the board. Along with government repre- whether or not to go on a vaca- ering. As much as 46 per cent 100% sentatives, Goa tourism board will include eight pri- tion. Thirty-two per cent of the of the respondents, according respondents are preferring to to Glance, are most likely to vate sector members nominated from the industry 80% and will meet every quarter to review the situation. Tourism has always been an important sector for 60% December will see a travel boom Goa and this change shows the evolved thinking of 37% the state authorities to promote the destination. The 40% 23% 26% 46% of the respondents are planning a trip in December tourism board is slated to have its first meeting in 20% 14% December this year but it’s a wait and watch to see the success of the tourism authority. 0 Solo Friends Spouse Family 49% of the respondents who are not travelling this year have pushed their travel plans to H-2022 objective to see the face of the to travel by flights, 27 per cent Rebellious Travel travel industry and consumer sentiment. As many as 1,400 respondents (mobile users) by train and 22 per cent by bus. While this was so, as much as stay home over conventional hotels. As much as 70 per cent of the respondents contacted by shop both online and offline, 28 per cent of the respondents will stick to online channels, while Just a month ago, there was hope among tour- were contacted between the pe- 19 per cent of the respondents Glance are planning to go on a 26 per cent will shop offline. As ism professionals, that the road to recovery seems riod — October 15 and October are looking to travel by flights shopping spree during their va- per experts in the business, it is 20 2021. only, while 34 per cent wish cations, while 29 per cent want as if the purchasing power of more optimistic than ever before. And then came to fly to and from their vaca- the new COVID-19 variant, Omicron. According to the report, In- tion. According to the Glance dian travellers are preferring Percentage of travellers Overnight, bookings were cancelled. India banned domestic vacations instead of international flights from 'at risk' countries. The chaotic photographs from the airports deterred the international ones. Forty-six per cent of the respondents are planning a trip this month, while While 27% of the respondents are may 47% India travellers and made them rethink. But what has this shop for good worth 29% Abroad 49 per cent who are not travel- taught us? Has the time to plan a holiday shortened? ling this year have postponed 10,000 to 25,000, Have our itineraries evolved to facilitate this change? their travel plans. They may go 30% of them will shop With foreign tourists finally allowed to visit India, can they plan months ahead or do they wait and watch? on a vacation in the next year, they stated. above 30,000 24% Not decided India will be incredible but needs a push from the The respondents contacted by the Glance preferred short stays research, 27 per cent of the to shop for clothes, 24 per cent the Indians has increased after private sector to evolve the destination presentation. instead of long, luxurious vaca- respondents are still undecided. for bags, 23 per cent for shoes, the twin lockdowns! tions. This has come as a shot and 25 per cent for accessories. While preparing this issue of TravTalk, there was in the arm for the travel compa- The report which has been About 30 per cent have nothing Shopping budget of each a lot of thought put into Brand India and the pre- nies who have struggled under diligently conducted by Glance, on the agenda, the report stated. family is unlikely to go beyond paredness for inbound tourism. While the IATO the wrath of the pandemic. stated that 47 per cent of the `10,000. While 27 per cent of has hit the nail on the head with the theme of their respondents are planning vaca- The Glance report stated that the respondents are likely to According to the statistics given tions within the country, while the online shopping, which was shop for good worth `10,000 next convention, one waits to find if they drive home by the report, 54 per cent of the 29 per cent prefer to go abroad. most favoured during the pan- to `25,000, 30 per cent of the message. respondents are planning a do- Twenty-four per cent of the re- demic, is slowly on the decline, the respondents will shop mestic tour in seven days, while spondents have still not decided with the industry steadily recov- above ` 30,000. 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mot december 2 nd Fortnight issue 2021 TravTalk 7 A roadmap for sustainable tourism Arvind Singh, Secretary, MoT, addressed tourism sector's move towards sustainable practices. The perception is that the destinations must adopt a holistic approach to demonstrate sustainable development management, maximise social and economic benefits, minimize environmental impact and safeguard cultural heritage. Janice Alyosius tourism, responsible tourism are tourism counsels' criteria. The ing the cultural heritage of the ity needs. “Various countries are promote tourism and implement aimed at strengthening sustain- perception is that destinations local destinations. imposing curbs on unsustainable conscious travel options, contrib- rvind Singh, Secretary, able tourism at the macro level, must adopt a holistic approach — travel, and we hope the global tour- uting to the emergence of accept- MoT, delivering the key- while providing tourism opportu- demonstrating sustainable devel- The way the sector operates, will ist industry will rise up to the chal- able sustainability standards. Many note address on the nities at the micro level. opment management, maximising change economically in the next lenge and adapt more sustainable nations are adopting travel curbs tourism sector’s move towards social and economic benefits, few years, and the option will be methods, backed by policy,” he for sustainable travel and work- sustainable practices, said, "Tour- The GSTC launched in 2010, is minimizing environmental impact to select cautious vacation options adds. As tourism is a state subject, ing to adapt to new sustainable ism can be a driver of inclusive based on the global sustainable of the destination, and safeguard- that meet acceptable sustainabil- they should formulate policies to practices," Singh says. community development, contrib- uting to resilience, inclusivity, and empowerment while safeguarding natural and cultural resources." Arvind Singh Secretary, Ministry of Tourism The Global Sustainable Tour- ism Council, the world's author- ity on establishing and admin- istering sustainable travel and tourism standards, held a public webinar on 'Unpacking Sustainable The GSTC standards serve as a global benchmark for travel and tourism sustainability tourism in India through the lens of the GSTC Criteria' to honor the launch of the GSTC India Working Group. Addressing the webinar, Singh said, “The GSTC standards are utilised in India and serve as a global benchmark for travel and tourism sustainability.” The principles of sustainable tour- ism apply to all forms of tourism, instead to only specific forms of tourism, he said. However, eco- tourism and adventure tourism, which have the potential for pro- moting sustainable tourism, are the focal point of the national strat- egy. “We have drafted a roadmap for sustainable tourism, empha- sising on adventure, sustainable, and eco-tourism. This will aid in realizing the potential of adventure and eco-tourism," Singh said. Rural tourism, eco-tourism, adventure tourism, conserva- tion tourism, community-based
8 TravTalk december 2 nd Fortnight issue 2021 iato TourismNews Civil Aviation Minister puts action plan in place for airport preparedness Regional outlook towards recovery IATO’s regional chapter heads share why it’s important to bring forth issues to the attention of state Average fares of AI, United, governments and central government, so that they can look at gradual recovery while making sure Lufthansa on air bubble flights comparable to pre- that everybody moves forward together towards a new era of travel. pandemic level IATO convention is a great platform to meet industry IATO convention is happening after two years. This MoCA mandates 'Air Suvidha' colleagues and exchange views. It helps to learn from will help the industry to understand the new trends post portal for ease of travel for experiences of others and the new trends and changes COVID-19. As for Marvel Tours, it’s a great opportunity int'l passengers happening in the industry to move forward. The issues to meet with all our partners as we have not met for the are at all levels from local city centric to state gov- past two years. The sessions at the convention would ernment level. The need for better infrastructure and help members understand what to expect and how to MOT plans to participate in Fitur balanced growth, priority to tourism and formation of handle situations. Each of the members of IATO has and ITB, IATO members have state level advisory committees who meet every two been going through a tough phase in terms of finances shown interest: Rajiv Mehra month and monitor progress. We are in regular touch and manpower management. With experts talking on with various dept like ASI/DOT/Airport Authority/State best steps at the convention, one can really help in Coronavirus pandemic could Tourism and draw their attention to the problems being Sunil C. Gupta coming out of the situation in the best possible manner Sejoe Jose faced by tour operators and tourists. Chairman, IATO Northern Region and be ready for the season. Chairman - IATO Southern Region cost global tourism $2 trillion this year: UNWTO WTTC calls for borders to We are closely interacting with the government for I have always requested all my allied members to remain open and safe travel the growth of tourism in the Eastern Region. Virtual get themselves MOT approved and become IATO’s ac- to continue meetings were conducted at regular intervals with the tive members. We recently did a presentation with India members of IATO Eastern Region and the suggestions Tourismon advantages for members. They have simplified Quarantines and travel bans were submitted to the government for promotion of the process and given more leverage to the travel agents aren't a long-term solution for tourism and growth of state’s economy. Odisha has and tour operators. I also encourage my members to work COVID variant control: IATA taken up far-reaching initiatives to create ‘Inclusive Tour- with the association’s own member network for rates so ism’. Odisha has taken up initiatives in creating authentic that the business remains within the family. Since inter- and traditional experiences for tourists and this is sup- national travellers start planning six months in advance, Kochi to host 11th edition ported by their push to create homestays. Odisha is it is important to plan so that inbound tourism can open of Kerala Travel Mart, in J.K. Mohanty also supporting its traditional industry like handicrafts N.S. Rathor smoothly and safely. We also brought up the issue of March 2022 Chairman, IATO Eastern Region and handlooms through tourism. Chairman, IATO Western Region promoting India through social media. Seeking resolutions for issues on hand IATO state chapter heads on their part have been dealing with many issues in their respective states and have successfully been able to communicate to the state governments their plight and have even been successful in getting some benefits for the industry, which is heading towards recovery. IATO members don’t have As the tour operators in the When the pandemic hit us, any issue in the state, except for last couple of years found it dif- IATO tried its best to support its the challenge posed by the pan- ficult to sell packages due to 5 members. The association is very demic to the tourism industry. per cent GST levied on the total focussed on all policies related to Government hasn’t addressed package cost that made it difficult infrastructure development for the the tourism stakeholders so far for the tour operators to compete, promotion of tourism. We also in terms of pandemic, in spite of as clients also approach hotels achieved remarkable milestones having NIL business. There are a directly and the tour operators are for members, one is the recogni- lot of issues related to pandemic. left out, we have been appealing tion of the tourism industry and IATO has approached the govt. Manmeet Singh to the Finance Ministry to remove S. Mahalingaiah its service providers the West Mohammad H Jadwet Chairman - IATO Punjab Chapter Chairman – IATO Karnataka Chapter Co-Chairman on various aspects and taken ad- this 5 per cent. We hope that GoI Bengal state government. This is IATO Andaman & Nicobar UT equate measures to bring relief to will resolve this issue soon. The an online procedure and extends All India tourism and hos- Retaining staff and managing its members. I am confident that Tour Operators at their local and many benefits including market- One issue facing the mem- pitality industry requirements offices with whatever domestic as always, IATO will succeed in national association level have ing support to those recognised. bers of IATO and the tourism are majorly the financial relief business we are doing is another bringing out an amicable solution been insisting for the State Govt We were also instrumental in trade in the islands include insuf- expectations from government issue. Following COVID protocols for its members soon. to recommend Finance Ministry imprementing the tourist guide ficient connectivity and exprnotant and secondly conducive earning for few states is a cumbersome to remove this 5 per cent GST. process. This has led to illegal policy for the state. airfares. This has made many environment in totality for tourism practice at state borders. We tourism businesses, shut down. industry. It is the need of the hour are working with major chain of Representations have been made that tour operators start getting hotels to offer better deals than to the govt. to extend relief to the business. Same is the require- OTAs and are trying for uniform trade to help them get back on its ment of hotels though many have feet. To tap revenge tourism, ef- started getting good occupancy. transport rates. We worked with the state and got `3,000 each to forts are made to increase market- Earlier it was about pitching our ing and promote the islands as a concerns with government and all tourist taxi drivers and `5,000 to government approved tourist safe destination with 100 per cent giving courtesy calls to clients of vaccination. We are also trying to their general well-being, but now guides. We were successful in getting our sector listed in pri- establish international connectivity we have started sales calls and with the SEA countries. Pandian K Nasir Shah ority list for vaccination offront Chairman - IATO Tamil Nadu, Andaman visits which has led businesses Chairman - IATO Debjit Dutta line workers. & Nicobar and Puducherry Chapter towards a recovery path. Jammu & Kashmir Chapter Chairman IATO West Bengal Chapter Inputs by TT Bureau
iato december 2 nd Fortnight issue 2021 TravTalk 9 An endeavour to build Brand India IATO office bearers are upbeat about the convention and are hopeful that the convention, which is being conducted with all safety precautions in place, might be the platform where not only members but industry at large would look at ways to move forward and build Brand India globally, whether the pandemic is here to stay or not. Theme Theme Theme This year’s IATO convention’s theme came The Theme of the convention being The theme of the 36th IATO Convention is out of all hardships, which tourism industry ‘Brand India - The Road to Recovery for apt in the present circumstances. We are all is facing since 20 months. We need to have Revival of Business’ is apt and will add to waiting to revive tourism and what we are a deep thought process and efficient plan- the efforts of taking Incredible India to the looking at is recovery now. It’s high time we ning to relaunch ‘Brand India’ for a strong promotional endeavours of the stakeholders should meet physically with all COVID pro- presence globally post-COVID. Hence, we that is ably supported by the MoT, GoI. India tocols and SOPs well laid out. We, at IATO will discuss, how Brand India will make a is gearing up; it is ready to welcome tourists are well-prepared and looking forward to comeback and the roadmap to recovery. with all SOPs in place. The government is meeting friends in the trade after almost 20 Ravi Gosain It is quite challenging to organise physi- Sunil Mishra supporting the industry with its policies and Sanjay Razdan months. Secondly, the past 20 months have Vice President, IATO Hony. Treasurer, IATO Hony. Joint Secretary - IATO cal convention under the present situation, the states are looking at seamless travel, been quite difficult for all of us and we would but as we all know that COVID-19 will be while the stakeholders are keen on network- love to hear from experts in the industry, around and we need to learn to live with it. We have made it mandatory ing. The recent COVID variant challenge has churned our thoughts. Con- how to proceed and what would be the new norm of doing business. for all delegates to upload their fully vaccinated certificates at the time sequently, it is imperative that we put our minds together and chalk out a of registration and will keep a close check on masking and sanitisation plausible road map that shall steer India to the path of recovery. The case Preparedness All stakeholders of the tourism industry, including MOT, are the foremost during the event. Hotel staff and security personals have been briefed to is thus ripe and a perfect fit for the theme of the convention. brand ambassadors of India internationally. There has been a lot of infor- follow strict protocols on COVID safety guidelines. Preparedness mation gap because of the messaging that goes out from the media. We Preparedness Also, the industry must apprise the MoT of the views of its members need to raise awareness about India's preparedness to tackle COVID, for We need to have a physical convention to boost industry and tourists regularly, so that apt policy are initiated. MoT often calls the industry for example, the number of vaccines that have been administered and are confidence. However we must be vigil and follow safety measures. We discussions on key subjects. Here, the industry must participate, offer being administered daily. have meticulously designed our sessions to have healthy discussions inputs, so that suitable strategies can evolve and be adopted. with various stakeholders and the government. Build brand India Build brand India It is going to be a very competitive environment, and hence we need to Build brand India We are well prepared for the physical convention with full support from ensure that Brand India is visible throughout the world. The government MOT, GoI play an important role in rebranding India as a safe destina- the Government of Gujarat, Ministry of Tourism, State Governments and needs to increase its spending on advertisement and focus on not only tion and are happy with the proceedings so far. There were new digital above all our valued members. Time is opportune to show the world that our biggest markets but also new emerging markets that can be tar- promotions planned for international markets but due to the new variant, our industry is well equipped with the new normal and have embraced geted. We are also hoping for increase in the MDA to support awareness they are put on hold. However, we look forward to come back strongly. all SOPs to welcome tourists. at our own levels. This will hopefully ensure the recovery of our Industry. Hope for Incredible India 2.0 Contd from page 3 Brand India next few days in Gandhinagar," impact of COVID, the conven- Rajnish Kaistha, Hony. Secre- he informs. tion will give a lot of hope to tary, IATO and Co-Chairman of the industry, as they will get to the Convention, has said that to Speaking about Brand India, meet their peers and it will be have this convention successful- he says, "While Incredible a great networking opportunity ly, they have taken all the neces- India still holds its brand well for the industry. There would sary precautions and protocols. at the international level, the also be knowledge-sharing sessions with excellent speak- ers. Also, we need to give thrust to domestic tourism as well, because that is going to happen without any hassle in India. Also, post-COVID, ev- eryone will be looking at de- veloping future tourism, how the government is going to behave, how they will support EM Najeeb Rajnish Kaistha the industry and how the in- Senior Vice President, IATO and Hony. Secretary, IATO and dustry will try to move forward, Chairman of the Convention Co-Chairman of the Convention "he says. Rich sessions One cannot register without sub- government may be looking All the sessions are very well mitting a double vaccination cer- at Incredible India 2.0 soon, designed and good moderators tificate. Even at the venue, all the which would be in line with are appointed, says Najeeb. necessary protocols have been the changes in the industry in It’s going to be a motivation for put in place. Among the speak- the last few years." the members on how to take ers, we have sessions with senior it forward because everybody decision makers from the hospi- IATO Run is in a different kind of situa- tality industry, as well as aviation A major initiative at IATO conven- tion now. We have incorpo- and other travel businesses. tion every year is the IATO Run rated everything required for The delegates will learn how for sustainable tourism. Kaistha a good convention and people to keep abreast of the changes says that it is scheduled for this are looking forward to good seen post-COVID in the indus- year as well. It will start outside interactions and deliberations, try. We have also planned for the Leela Hotel and will be a good "he adds. good entertainment over the four km stretch," he informs.
10 TravTalk december 2 nd Fortnight issue 2021 iato Blackpink with Korea Right time to focus on recovery orea Tourism Or- IATO Executive Committee is all prepped for the convention and believe that the theme of the K ganisation (KTO) recently organ- ised a movie screening convention ‘Brand India - Road to Recovery’ is apt at this time, especially when the borders are opening and inbound operators are preparing to be back in business. in New Delhi for the most awaited movie, BLACK- IATO members contribute to The road to recovery is a IATO organised several pro- PINK: THE MOVIE. The around 80 to 90 per cent of the to- global challenge, be it travel, tour, grammes trying to motivate its film commemmorates the tal FOREX generated from tourism. airlines or the hospitality industry. members during the lockdown. fifth anniversary of the As the govt. has not done anything Brand India must be revived and We ensured to hold the conven- debut of the world's be- a message shall be sent that In- for the stakeholders despite our tion, once the situation improved, loved group, BLACKPINK dia is ready for tourism. This is repeated requests, we had to take with the theme to highlight India comprising four members, an apt time to have this conven- the initiative of rebranding India as on its tourism recovery. The mes- — Jisoo, Jennie, Rosé and tion, as we must learn to live with a tourist destination. I am sure the sage to the world being that, most Lisa. This K-pop band COVID. The Annual IATO Con- government will also follow the of our members and citizens are brought back the love for vention is a widely recognised Deepak Bhatnagar path, despite knowing the fact that Zia Siddiqui vaccinated and India is safe to EC Member, IATO there will be hardly any business EC Member, IATO Korean music to Indian and a much-awaited event. Do- travel and we are ready to wel- music lovers. The movie mestic tourism is rocking and we in future. I believe that positivity come our guests. The highlight Post-pandemic, this theme is missing among members after felt like attending one of the are requesting the government COVID has greatly affected the of the convention is ‘Destination could be the best. During the series of new variants. Through concerts of the band with to begin regular international travel industry. Hence, we shall fo- Gujarat’, an interesting place for pandemic, we showed resilience this convention, they will be able interviews interspersed flight operations to give fillip to cus to set all sessions to ensur- the travellers to explore. both in dealing with COVID-19 to sneak into the way to survive in between. The movie inbound tourism. The time is not ing safe recovery of tourism. This and to ensure that industry re- and revive. features various scenes, only right but overdue. way, India, as a tourism brand, mains togethe. As things seem including “The Room of is established greatly in the new to be coming in order, we need to Memory” in which there is world with new norms. The way go through various business ses- a showcase of five years domestic tourism is booming, it sions and discussions on strate- of BLACKPINK’s memory indicates that INDIA is a safe des- gies that may help the business brought together after tination recovering fast. Over 100 to recover. Members are looking their debut, “Beauty”. The million people have been vacci- forward to attend the convention Blackpink band looked nated and international flights are as they did not meet each other in incredible and the set-up set to start soon. Hence, associa- last 20 months. As lots of chang- was quite elegant. The tions are organising their conven- es took place within the industry, P. Vijayasarathy movie was released in tions, that will give a message to Tony Marwah the convention will be a good Dr Manoj Matta EC Member, IATO India on November 12. the world that India is safe . EC Member, IATO platform to update members. EC Member, IATO Inputs by TT Bureau Adventure sports is our USP Fortune Hotels open two more For Natventure, the pandemic turned out to be a time to reinvent Fortune Hotels announced the signing of two individual operating themselves, while making sure that sustainable travel is at the core agreements for hotels in Katra and Amritsar, to strengthen the of their adventure offerings in the Northeast region. focus on pilgrimage destinations. Nisha Verma re-design our product, in which Janice Alyosius we have decreased the group itu Pegu, co-Founder, size, promoted homestays and ortune Hotels, a Natventure, claims camps during our tours, and wholly-owned sub- that they are a dedi- have concentrated on cus- sidiary of ITC Ltd an- cated and professional group tomised tours, along with less nounced the signing of two indi- of adventure seekers, and is a explored destinations. The boat vidual operating agreements for JTI Group of companies based and bike tours in Assam are a hotels in Katra (Jammu & Kash- in Guwahati, Assam. We are mir) and Amritsar (Punjab), Jitu Pegu the first and only adventure tour co-Founder, Natventure thereby strengthening its growth operator from NE India recog- strategy in key pilgrim locations nised by the MoT, and the only Our team and adding over 100 new active member of the ATOAI in When it comes to USP, explored new rooms to its existing inventory. Dharamshala, Deoghar, Shirdi tage Street and a 5-mins walk the region," he says. Pegu says that being eco- and Ajmer.” from the sacred Golden Temple. sensitive, having an experi- destinations so that Speaking about the group’s Natventure offers cycling in the enced guide, serving local, new experiences current business development Fortune Park The Atrium, Katra Strategically located in their challenging terrain of the snow- healthy, and hygienic meals could be offered strategy and new alliances, set in the heart of Katra city respective destinations both capped eastern Himalayas, green valleys, and the majestic on our trips; not compromising on safety, using international to travellers Samir MC, Managing Director, Fortune Park Hotels Limited, home to the Holy shrine of Maa Vaishno Devi. This 58-room hotels enjoy a distinct position- ing and address the growing rivers of northeastern India. standard equipment, and of- said: “We are pleased to an- spacious hotel with a glass accommodation demand for "Apart from that, one can explore fering unique experiences, sets nounce our entry into two of pyramid-shaped atrium roof, is branded hotels in these high the region through trekking, river them apart. result of this effort. Our team the most revered pilgrimage poised to open in the summer potential markets by offering cruising, hiking, village walks, explored new destinations so centres of India- Katra & Am- of 2022 with refreshed contem- quality stay options at an attrac- camping, customised to specific During the pandemic, they that new experiences could ritsar. These additions further porary interiors, modern facili- tive value. With these signings, preferences. Setting foot in the did not lay off their staff. "We be offered to travellers. Be- strengthen our focus on pil- ties and impeccable services. the premier domestic chain less explored, idyllic terrain in- have undergone various exer- sides, they have been trained grimage destinations and add Whereas, Fortune Inn Heritage now adds over 100 new rooms habited by tribes such as the Idu cises to keep them motivated. in post-COVID travel practises more depth to our existing port- Walk, Amritsar, is a 50-room across two key cities of India, Mishmi, Adi, Galo, and Mishing Today, people are eager to and protocols so that a safe folio of operational and hotels boutique hotel conveniently lo- bringing their existing inven- tribes are the star moments in travel to less-explored destina- travel experience is ensured, in pipeline in various locations cated in close proximity to Jal- tory to over 4000 rooms across our itineraries, "he adds. tions. This has motivated us to “he informs. like Tirupati, Madurai, Haridwar, lianwala Bagh, just off the Heri- 46 cities.
12 TravTalk december 2 nd Fortnight issue 2021 quickbytes 2021 was full of optimism for us Contd from page 3 Year 2021 has indeed The year 2021, was the year Last year, the tourism indus- been a very busy and fruitful year of rebuilding momentum for us. tour operator try passed through the worst ever in trade and consumer engage- The restarting of international crisis. In 2021, we managed to ments for us, despite the many flights and the high rate of vac- grow business with some ups & constraints that we faced. Digital cinations across the globe were downs. We were further expand- transformation has given a con- definitely big wins for outbound ing and specialising by making all siderable boost to the sector and tourism from India. It was also our GSA products into a separate at the same time, changed tourist impressive to see how quickly independent entity as STIC GSA expectations. For example, con- the industry adapted to the new Services, and all our non-GSA ac- Sheetal Munshaw Daniel D’souza tactless payments have become Director, Atout France, India technology. 2021 was a good tivities like outbound and inbound President and Country the norm and it is likely that this year for us, especially consider- tours came under STIC Travels. Head, SOTC Travel Rajeev Kale will continue to gain momentum ing the various global restrictions President & Country Head – Holidays, We saw an opportunity to trans- Some of the major de- over the years. Singapore has in place during the first half of the MICE, Visa, Thomas Cook (India) port stranded passengers, so we Year 2021 witnessed an velopments we saw this year gone digital and contactless. year. We are even more optimis- organised a few repatriation char- encouraging revival of the travel were easing of the travel rules With easing restrictions, re- Changi Airport's kiosks, for ex- tic about the future, as vaccina- ters and restart some flights under business along with a boom of and regulations for vaccinated opening of international borders ample, employ proximity sen- tion rates are surging in all the the air bubble arrangement of the domestic tourism. The demand travellers to overseas destina- and vaccine acceptance, we states. We have been witnessing to explore offbeat domestic des- sors rather than touchscreens, tions. Also sustainable tourism witnessed significant pent up GoI. We also realised that we were growing interest, demand and tinations within the country out- immigration lanes use biometric and ways to travel responsibly, demand for travel from various focusing too much on outbound queries for South Africa as a stripped 2019. Our customers face and iris ID, and terminal with a focus on protecting the segments for both domestic and tourism, so we are now planning tourism destination, since ther is across segments (including but robots spray sanitizing mist. environment have become a international destinations. As we to get involved in domestic tour- no requirement for quarantine in not limited to) multigenerational Some attractions have also conscious effort adopted by most moved from survival to revival, ism, weddings and events. of the tourism organisations in South Africa. families, millennials/young pro- gone contactless. we implemented strategies to the promotion of their respective fessionals, business and b-lei- build scale and create a safe and countries. Digitalisation has also sure travellers, spiritual travellers, contactless journey through digi- made it's presence felt in a big and honeymooners displayed a talisation. Due to restrictions on way during the pandemic with strong demand to explore India. international travel, destination In- contactless payment, travel and Following the announcement dia came into the spotlight and we health applications and other by civil aviation on easing of saw domestic demand overtake travel modalities that have now restrictions on domestic airline that of our pre-pandemic 2019 adopted digitalisation into their operations, we witnessed sig- levels. We also witnessed note- processes. Digital parameters nificant demand for air-inclusive worthy green shoots in our MICE will be a mainstay for travel in travel packages which further segment with corporate MICE Subhash Goyal times to come. Another important influenced customers to extend Neliswa Nkani keen on making the most of their Chairman – STIC Travel & Air Charter GB Srithar aspect is flexibility while booking Hub Head – Middle East, India and South Group and President - Confederation of their holidays from four days to IMESA, Singapore Tourism Board unspent budgets of 2021. the holidays. East Asia, South African Tourism Tourism Professionals seven and even ten days. aviation HOTELS The beginning of the year associations While 2021 displayed some 2021 has been quite a difficult hope for revival, inbound tour- I see two very interesting one for most of us. The second ism has been impacted the most. developments in 2021. First, the wave of the pandemic has caused However, we did welcome our launch of a new low-cost car- completely devastatation to the first client from Spain in Novem- rier for India, Akasa Air, as the hospitality industry. Now it seems ber. Despite the good movement fifth player in this space. Will it the whole nightmare is over and in domestic business, travellers be able to create its own space we have become optimistic. The preferred to make bookings di- in the domestic market that al- industry is rebounding to a de- rectly. One of the major develop- EM Najeeb lows a successful low-cost car- sired future state that has vastly ments of 2021 was the finalisa- Senior Vice President, IATO riers (LCC) strategy? Second is improved as compared to the first tion of COVID protocols by the the announcement of the future quarter. This has also increased Rajiv Mehra MHA. Also, India has started We are all going through an Puneet Dhawan of the airline, Air India. Like most Senior VP Operations the room occupancy. Sales in President, IATO granting tourist e-visas to most unprecedented crisis situation of the aviation markets across Accor India & South Asia restaurants continue to increase countries. The long-pending SEIS because the most affected busi- the globe, closure of the borders too. The upcoming year, 2022, The year 2021 has given us demand of the travel trade was nesses due to the pandemic are has made an international strat- Keeping the second wave and has a lot of hope and optimism one understanding that, apart from finally met, and that was a big re- travel and tourism. However, our egy difficult, and, emphasis was, its repercussions on the hospital- riding on it. It will give us an op- the tourism trade, we must have lief to the industry. The boost we company has retained all of our therefore, placed on how to build ity industry in general aside, in portunity to start afresh and work some other source of income. As were prepared for, has been de- employees. We have supported a stronger domestic push. But, 2021 we witnessed a significant towards rebuilding what we have soon as we have money, we must railed again by the new Omicron our employees, and they have unlike other major domestic mar- improvement in occupancies and lost. Although we are entering the diversify into something not related variant. With new restrictions in stoodd by us. Now, we are on a re- kets, the country has the added bookings. With continuous efforts next year, it is best to let the past to tourism. We have also learnt place, international business that covery path with air bubble flights, challenge of capacity and flight towards vaccination drives and two years become memories and that we must keep surplus money was just finding its footing after and we expect to recover faster |caps on domestic services ease in travel restrictions, we are celebrate the upcoming year with with us. There has not been much two years of devastation brought once normal flight operations which did not allow them to exploit looking at a consistent recovery. a lot of joy and happiness. We development in inbound tour- by COVID-19 has started to and tourist arrivals are achieved. this opportunity. Domestic travel this year was have to work hard to go up to the ism, with no business at all. Yet, suffer again. The pending SEIS demand of the soaring, with leisure destinations pre-pandemic level. domestic tourism has grown, but trade has finally been met, giving such as Udaipur, Jaipur, and Goa most of it is direct business for the industry a big relief. However, if dominating the market for lei- the hotels. While 25% of the total we are to go back to the pandemic sure stays. Also, business travel business is happening through days now that Omicron variant of is gradually rebounding in the travel agents and tour operators, caronavirus is here, the reopening country, and there is a moderate internationally there has not been and revival of the industry will be increase in corporate and M!CE much. Since November 15, when postponed, as the international ar- bookings. We are constantly visas started, some FITs started rivals from 'at risk' countries have monitoring the industry for any coming, but now with the new been temporarily banned. The shifts. The hospitality industry is Omicron variant and new quaran- crisis has made us all learn some- moving towards a new era - one tine rules, people, especially from thing, one way or the other, to live Gavin Eccles Jatinder Taneja with innovation in technology and the UK and Europe, are cancelling Vice-Chairman, PATA India Chapter with difficulties. Managing Partner Pushpendra Bansal GE Consulting & Advisory unconventionality. COO-Lords Hotels and Resorts their tours. Contd on page 14
14 TravTalk december 2 nd Fortnight issue 2021 quickbytes 2021 a year of hope, frustration: Experts Contd from page 12 There is a positive sentiment Having faced a tough time The amusement industry from the market as many people with no business or at least one was allowed to reopen by MHA have been vaccinated and are now business in 2020, this year was only after October 15, 2020, post comfortable travelling. Leisure lo- a sunny year for the tourism in- the first lockdown. Few parks cations are attracting attention. dustry, with the major steps taken reopened since major states con- However, branded hotels, resorts, by the government, especially its tinued with their lockdown and and quick get-away places around vaccination drive. Initially starting reopened only after the situation metropolitan cities showed good with nearby popular tourist desti- was under control. The industry, recovery. However, smaller hotels nations or weekend destinations, which is high on Opex and Capex, in semi-urban areas did not reap Shravan Bhalla it now covers pan-India destina- Gurbaxish Singh Kohli was settling down and was look- K. Ranga Reddy General Secretary, OTOAI Vice President, Federation of Hotel & Chairman IATO- Andhra Pradesh the benefits as they had hoped. tions. The year has brought some Restaurant Associations of India (FHRAI) ing forward to the summer sea- and Telangana Chapter Most of the business was trans- cheers to the industry. Major de- son in 2021. Unfortunately, the The year 2021 was a see- second wave of April 2021 again Domestic tourism helped us acted online, so perhaps a little velopments include the change Hotel and restaurant business saw for the travel fraternity. In forced lockdown. This completely to regain at least 40 per cent of decline in the role of tour opera- from virtual meetings, marts, in general has been and con- the initial months, the business thrashed the hope and aspiration our hope to remain in the tourism tors and travel agents. The hotels and exhibitions to physical events was slow. With the horror of the tinues to be severely impacted to re-bounce. Footfall to the parks industry. They range from budget have also shifted to digitalisation of all kinds of tourism activities, second wave, people were scared over the last two years due to the was at an all-time low due to to deluxe clientele, and a couple of and automation in operations. It and now with international flights to travel even domestically. How- pandemic. When compared with COVID fears and a cash crunch. conferences with COVID-19 pro- has become necessary. Hotels operating from the country by the ever, with the vaccination in full the previous year (2020), this The amusement industry has al- tocols took place in Hyderabad. had to look at their bottom lines of end of the year, other segments swing and a decrease in the year (2021) has by far been the ready lost its biggest peak sum- Also, wedding destinations such profitability. Therefore, productiv- will also start, which has been number of daily cases, we saw worst. Although the businesses mer season and it will take quite as Ramoji Film City and other ity and efficiency in operations are awaited by travellers. The MoT normalcy from August onwards. were operating partly throughout some time for the parks to oper- resorts on Hyderabad's outskirts receiving renewed attention. and state tourism boards are very Since then, business has picked the year, they were under a lot of ate at their optimal capacity. boosted tourism survival. People proactive in reviving tourism. up and we have gone back into stress. The entire year was non- slowly realised they needed to be business. The demand was such productive and we cannot qualify careful with the government rules that the airfares have skyrocket- 2021 as a year of business. The in terms of cleanliness, social dis- ed. The current situation is again businesses will continue to bleed tance, and wearing masks. This worrisome with the new variant, and underperform for at least the really helped people to plan and but we hope things get back to coming four quarters before we visit various tourist destinations. normal soon. Due to COVID, see any proper demand. Cooking The beaches, as well as the hills we saw local tourism booming, and food went online, dispos- of Northern India, benefited from and we saw improved infra- able crockery, cutlery and digital the home stay concept, which is structure, new projects, and menus have become a trend, and a game changer in terms of em- MP Bezbaruah unheard-of boutique properties a new vertical of cloud kitchens Rajeev Jalnapurkar ployment creation and experienc- Secretary General PP Khanna Hotel Association of India come into existence. President, ADTOI became immensely popular. Chairman, Indian Association of ing the culture of the locals. Amusement Parks & Industries (IAAPI) The year 2021 is not a busi- Due to the closure of inter- We should be back to pre- pandemic level with less than CRUISE ness year, but a better way to call national destinations, domestic it would be to call it a year of "re- tourism came as a blessing in 20 per cent, by the end of the fi- building business". We have been disguise for us. There was a nancial year. It will take lots more through rebuilding, realigning, and heavy rush of domestic tour- time to recover from the losses of re-engineering in a bid to create a ists to to destinations such as 2020–21. Major developments strong foundation that was on a Jammu and Kashmir, Ladakh, were the need to plan and be sabbatical during the pandemic. Himachal Pradesh, and the North ready for such kind of situations The objective is to lower our accu- Eastern states. However, as far in the future like more lockdowns, Manmeet Singh Sunil C. Gupta mulated losses as soon as possi- Chairman - IATO Punjab Chapter as destinations such as Gulmarg, Chairman, IATO (Northern Region) and be prepared with a back-up ble, re-breakeven, and grow again. Pahalgam, and Srinagar are con- plan for survival in such scenar- Practically speaking, not only our cerned, we are in a dearth of four Inbound business in the ios. Over 2020–22, encouraging Jurgen Bailom For the tourism industry, it is business but other businesses to five-star hotels. The govern- year 2021 was almost nil for development of new products, CEO and President like being reborn. The only benefit Waterways Leisure Tourism in the sector, I hope, will take as ment must invite more hoteliers the complete inbound vertical. having strong Standard Operating from this endangerment is that many as three years in order to to build star properties in these Although M!CE, domestic tour- Procedures, and having a team we are reborn as adults, and not Cordelia Cruises was come to the pre-pandemic level. destinations. Due to shortage of ism, and weddings are gaining that could deliver them became as children, so we have started launched in September 2021. To reduce our pain and suffering, momentum and are now bringing absolutely critical. A year of huge with the knowledge base already hotels and heavy demand, rates The response we have received we have started to think and be- in quite some revenue. This being struggle, challenge, and innova- acquired and the support of a have skyrocketed. Despite the so far is not only encouraging, have like a start-up, analysing the the wedding and festival season, tion, but keeping open through huge loyalist client base, which COVID-19 variants, J&K Tourism but also overwhelming. It is twice changed business environment. it has become a great source of the second wave was critical. has been carefully nurtured over Department continued its promo- as much as we could have ever The re-gestation period will be Making sure the team was well so many years. The tourism in- tional activities. Besides, as many business for most of us in the anticipated. Indians are explor- based on new benchmarks rather motivated and working together dustry, after opening up after the as 40 flights have been operating hospitality and travel industry. We ing vacation opportunities that than the pre-pandemic (2019-20) to understand the developments, COVID-19-induced lockowns, to Jammu and Kashmir in India experienced growth in arrivals at are different than what they have benchmarks. It has been a year of Standard operating Procedures, has got heavily dependant de- ever since flying to overseas des- Gwalior due to the introduction doen earlier and haven’t been hope, optimism, rediscovery and and keeping everyone safe was pendent on domestic tourism. tinations have been stopped. of thirteen flights into Gwalior experienced by them, at all. We learning for us! Fortunately, since we have a important to the business. and also at Varanasi, where trips can safely make the statement, domestic division and my of- could be extended to places like that we are in the right place at the fices were handling a swarm of Ayodhya, Pryagraj, and Bodh right time. Enquiries and bookings domestic clients also, we have Gaya". It was mostly domestic for group holidays and weddings started getting business from the tourism that saw the growth and are pouring in. The sailings were domestic tourism segment. This was largely "proximity tourism," to Goa, Kochi, Diu, and Lakshad- has kindled a spark of hope and with self-drive holidays, since that weep. We have completed 20 optimism in us. But there is a lot was the safest means of travelling sailings with 20,000 guests to more to be accomplished in order during the COVID-19 pandemic to reach to the pre-pandemic lev- date, and they are still growing. and people wanted to move out Cordelia Cruises has put India on els, and we are working strenu- of their homes due to the Work ously towards it. Nasir Shah the global cruising map. Prateek Hira Chairman - Vaibhav Kala from Home scenario. Vice President, ATOAI Contd on page 25 Chairman IATO Uttar Pradesh Chapter IATO Jammu & Kashmir Chapter
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